The Way I Heard It with Mike Rowe - 290: Give Me a Sink Plunger and I'll Save the World

Episode Date: December 13, 2022

Inventor and bloody do-gooder, Arthur Lih is on a mission to save a million people from choking with his LifeVac device.  It's a quixotic quest that began at age 20 when he watched his best friend die in his arms.  

The ocean moves us, whether that's surfing a wave or taking in an inspiring view. The ocean feeds us. Sustainable seafood practices bring the ocean's bounty to our plates. The ocean teaches us how our everyday choices, big and small, make an impact. The ocean delights us as playful otters restore coastal kelp forests. The ocean connects us. Find your connection at monterey Bay Aquarium.org slash connects. there. It's episode number 290 of the way I heard it. This one is called Give Me a Sink plunger,

and I'll save the world. Maybe not the world, Chuck, but more than a few people for sure. Absolutely. Our guest today is a guy named Arthur Lee, and he's the inventor of a very unique product that is saving a lot of people's lives. We don't normally do this, but there's just so much about the story that I love. First of all, the way it came to me. It was just a recommendation from Brian Kilmead, whose show I was on a not long ago. And he told me about this guy who he's known his whole life, who was a trucker, built a trucking company, retired early, and then decided he wanted to make a very, very, very simple, but effective alternative to the Heimlich maneuver, really, something to help people who were choking. The rest is just like McGu.

Meets Forrest Gump. The guy goes into his garage. He goes to a Home Depot and just with these very, very simple rudimentary ingredients, a plunger, a valve. He puts this thing together. And my God, the Odyssey. Like, he didn't go on Shark Tank or anything, but he did everything he could to get a medical product out there. And that is not easy. But he did it.

And now when you see this guy, I mean, Chuck, he. He's sitting there in front of hundreds of photos of children and older people and some in between whose lives were saved by this device. It's pretty amazing. Yeah, they have a wall of saves, basically. And it's pictures of all the people whose lives continued because someone around them had this device when they started choking. And, you know, you've seen the footage on Inside Edition. it's on YouTube, these nanny cams that show these harrowing experiences where people are freaking out a woman in a restaurant with her baby and some guy goes out to his car and comes back with this device and saves this baby's life. It's amazing to watch and hard to.

It always has a happy ending, but it's really, really harrowing and nerve-wracking to see. Part of my objective full disclosure is to encourage you to get one of these things, because, I think, I know it could save a life. There's just no doubt about it. But the other thing is, guys like Arthur, they take a crooked road and their stories are just interesting. And I think important because they remind people that it really is a journey and it's not a straight line. And your life can go in some really surprising directions as his has. But to your point, Chuck, The thing that attracted me to this more than anything else, it'll sound small and silly, I'm sure, to a lot of people. But it's the idea that the ad campaign surrounding this product was not the result of Shiat Day or gray advertising or, you know, Team Detroit, or go down the list of all the great ad men in the world.

None of that matters. This is a story. It's the story of a product. and a man who felt convicted to create it. And then, really, it's the story of how the words spread. Not with cameramen, directors, writers, or focus groups, but with nanny cams, with ring cameras. Yeah.

That's what this campaign is. And it's not only exploding, it's saving lives. And of course, every good story needs a bad guy. And the bad guy in this one, I'm just going to say it. It's the Chinese. As Mark Levin would say, There I said it. The Chinese are ripping him off.

Amazon is allowing it to happen. And the whole thing is just, it's just a remarkable tale of a Forrest Gumpian Don Quixote who's having an amazing second act. Give him a sink plunger and he'll save the world. That's what he's doing anyway.

You'll meet Arthur Lee right after this. Well, people are still raving, raving, I tell you, about my mother's performance in the latest Pure Talk commercial, and if you haven't seen it, I encourage you to give it a look on my Facebook page and read the comments. They're hysterical.

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First of all, Chuck, how are you feeling? Do you have a fever currently? I don't know. I haven't taken it since this morning, but it was about 100.4 this morning. And I feel about the same. Arthur, what I'm trying to do here is simply manage expectations, you know, the listener will be hanging on to our every word.

And if Chuck is less coherent than normal, I want them to understand that he's fighting the plague or something. Do you do this every podcast just to set him up incapacitated? Not confident, but it's good thinking. I got to use that. You know what? We call it the wheel of infirmary and we spin it, right? And wherever it lands, that's the thing that Chuck will be.

That's what Chuck has today. Yes. Come down with a touch of the typhus. Yeah, I hate that. Anyway, it's great to officially meet you. I've seen you here and there making the rounds. I talked to my old friend Brian Kilomey the other day, who I understand is an even older friend of yours.

It seems like you've been on a really interesting trip and Forrest Gumped your way into a product that is maybe something more than a product. And I'm always curious, I don't get to do it a lot, but I'm always curious to talk with mad scientists and inventors and people who just are living their life. And all of a sudden something happens and they say, wait, no, what if we go in this direction? It just struck me that you might check a couple of those boxes. Am I completely wrong or did I get anything right? No, I think the far as gumped your way in is about the most appropriate way of putting it I've ever heard.

I mean, he's kind of like my idol. But, yeah, it was... Sorry, Forrest Gump is your idol? Yeah, because he was honest and simple, and he just gave everything he had to whatever he was doing, and he just succeeded because he just moved forward and did his best. And if he had to save his friends, he saved his friend. He played ping pong.

He played really good. And then he had a pee, you know, and he's just my kind of guy. I don't know how to tell you this, Arthur, but you know that was just a made-up character, right? What? Oh, man. That was not a documentary. Don't tell me about Santa.

I was a magic shoes. Yeah. It's actually shorthand, and Chuck and I use it all the time. And my partner, Mary, and I talk about it all of the time, because Forrest Gump went through his life playing the cards that he got. And he played him pretty well, but he never knew what was coming next. And really none of us do. I'm always interested to know when somebody,

can step outside of their trajectory and say, holy crap, something happened and now everything's different. Yeah, well, something happened was bad, and it was when I was 20, but that laid the foundation for what would happen. When I was 20, I took a road trip, my buddies, fell asleep at the wheel, and they both died. And one of them died right in my arms, and it was worse, because I was in intensive care for two weeks,

and they had said my friend was driving, but I was. And when I got out, I had to go tell his father that it was me. I wanted to just end it. And I only tell this story because maybe someone will hang on that's in that position. But I saw the devastation of his families, both their families, you know. And I knew I couldn't do that to my mom. So my plan was to wait until mom left and then I could finally get rid of myself. But what it did teach me is how life could change at a second.

and over time how you can recover, you can make it, you know. So when I heard of a child that choked a death the same age as my daughter, I said, that's not happening. I can't survive her being in my arms and leaving us. And I researched about how often the policies, the back blows and the chest compressions don't work. I researched how much force was generated. And I said, there's got to be a simpler way. and then you go like every good garage dude you go to home depot and you buy a wander and you take some electrical tape and some glue and you change the world and that's what i did okay i mean if we're going to do the forest gump version of this let's adhere to some kind of chronology you're 20 there's a tragic automobile accident you're racked with guilt but who were you then like what were you aiming to do what's

sort of business did you get into before you became a life-saving bloody do-gooder? Well, it goes back to the story about Brian, right? And when Brian faced strategy, his dad passed away. His brother took over our soccer team. He was only two years old than us. The brother took me on the team because I was 110%. I'd dive in for head bowls in the dirt, and he thought it was funny. You know, like I was the nut, you know?

and our first practice, Brian gets in a fist fight. So I come flying in and he's swinging away and we all break it out. And his brother comes over and he says, you know, I think we're going to have to run forever, right? We're in trouble. So he starts telling us what we do, what we get in a fight. And I said, oh, my God, this is the best. This is my team, you know. But it was that 110%.

So when I was that age, I had worked my way through college driving a truck. at JFK. So maintaining just the passion that you just go forward, I built up a trucking company with a partner, and prior to light back, I sold it and was retired. So, wait a minute.

How old were you when you're retired? I would have retired at 47, 46. Oh. Oh, so you kind of crushed it? I did. Okay. I started driving the truck, and then I just learned.

learned everything about the business and did it myself. But did you start driving a truck after the tragic automobile accident? No, I was 17 when I started that, which is crazy to think about it now. I'm 17 driving a 28-foot truck in Manhattan. It was scary as that. Okay, sidebar. Let's talk about that for a minute because a lot of people who are listening to this right now have never even been to Manhattan, much less attempted to drive the store.

streets of Manhattan. Many have sat in the back of a cab or an Uber, but that's like watching somebody play a video game instead of playing the game. A 28-foot truck in the streets of Manhattan requires a very, very specific set of skills, but more to the point, I think, a really specific kind of mindset. You need to be zen, fully conscious, situational awareness. You need to see everything at the same time. And aggressive. You need to be careful. and reckless at the same time. When you're 17, you're mostly terrified. That's what I remember being,

mostly terrified because it was scary, you know? Now, we drove around the airport. I drove everywhere, but the Manhattan Day is really with the edge of fear. But that was my job, so I did it, you know. But I learned that job, and then I learned every other job, and then I did it myself.

What other jobs did you have to learn as you were building a trucking empire? Well, I was first, I was on the dock, then I drove a truck, then I worked night ops, then I worked night customer service, then I worked night operations again, then I did sales, and then by that point I kind of knew every piece of the business, and when you learn sales, you start learning the money, right? You're bringing in the revenue, and you're getting a little piece, and you go, wait a second, why can't I have more of that?

And so at that point, I had a great, I used to call it Words of Music, my partner, was an operational guy, really good. So I went out, got the business, and he moved it. Another sidebar then. How important is work ethic? I know this is a softball of a question to a guy like you, but I mean, it's something I like to ask everyone, because believe it or not, you know, opinions really do vary.

Yeah, but the thing is it's not so much I don't think work ethic without, it's kind of like faith. You have to have faith for it to come to fruition. If you work hard, you will understand. that it's good. It's a good feeling, you know. I remember rebuilding my dad's cement basement and bashing it with a hammer for months, but when I got done, I was really proud. I was really grateful and felt really good, you know. And I think if you get that part, right, the part where it's not just hard work, it makes you feel good. You kind of get into it, you know, and you

build that work ethic because you want to, you know, you want to do something good. You know, you want to do something good. And with LifeVac, it's you know, started with this in my garage. You think that was easy? It was impossible. But I've been working 20-hour days and God told me too, so I went and did it. Yeah, but you see, it's impossible for people

who didn't spend 20 years driving a truck in Manhattan dealing with a tragedy, doing every imaginable job in the course of building a thing, including sales, by the way, which I also want to talk about because you just kind of glanced over that. But my whole career for what it's worth always comes down to somebody somewhere is selling something.

And you know, you either see yourself fundamentally as a salesman or you see yourself as something else, you know. But to me, the most interesting people are all people who know they have something to sell and are trying to get the word out there, whether it's a trucking service, or a life-saving device. So talk to me about the root of being a salesman. The foundation of being a good salesperson, one, you've got to be insane, right? It's like you have to work early, stay late, you've got to just beat the other guy. I remember guys were better than me. I just outworked them.

But the real key is you got to go into it trying to help the person you're dealing with. You have to say, what do you do? How can I do it better? Where do you have an issue? many times in my career, I walked out and said, you know what, I got anything for you. You know, I'm not selling popsicle ice to Eskimos. That's the dumbest thing ever.

Why would I want to do that? So if your mind is, I'm not a salesperson, I like to fix things, right? I want to help you. And if that's the way you approach your job and your psycho, you just work like a mental patient, then you will succeed. but you have to go in with the mindset, I'm not here to sell you, I'm here to help you.

And if I can, I should leave. So that combined with what you said before, the constant feedback that you get when you're knocking down a wall or driving a truck or doing that kind of a hands-on job. That's the thing Kilmeet and I talked about. The very first time I went on his radio show years ago.

And now when I go on, you know, I stay on for an hour because he's crazy like you are. He has an insane work ethic. I've actually talked to Brian on this podcast. And the reason I wanted to talk to him is because he is one of those guys that just wakes up agitated. You know, he's just. I mean. Right.

You guys are the same basic people. Yeah, but here's another cool thing. You got a quick Brian's story, right? So, and like you said, we were birds of feather because neither of us was that good, but we sure tried like crazy, you know, and he's in, I'm in, I'm in, he's in. So about two months ago, we go to one of these big events, gala, I got a talk to on. I feel like the waiter, but I'm in the talks that I'm a guy, you know? So we're going up with the rep.

He's online, waiting to get in. So the other piece that I love about Forrest Gump is he's humble, right? He just does what he's supposed to do. There's no award for it. There's Brian online. I have to take him offline to bring him in with me. But that's the show of character, right? He had it then, he has it now.

Work ethic, he had it then, he has it now. We both did. So here you sit in front of dozens and dozens of photos. Hundreds. Well, I can only see dozens, but, I mean, it must be a huge room where you are. Are these... This wall is ginormous, I saw it yesterday. Holy crap.

Yeah. Look at that. All right. Are these satisfied customers or are these people whose lives were saved? These are people we saved. They're all saved. There's over 340 kids on this wall. All here.

All here. And it's not just kids, Arthur. No, but there's 500 and whatever. were at 218. You're saving lives so fast you can't even keep track. Mike, I was freaking out. Two minutes before I came on to talk to our sick friend, I got two saves. Came over on the emails.

A four-year-old and a 20... 25-year-old. Tell me about it. That's how I call a Godwink. Well, for sure. But it's the same feedback. you were talking about before and how satisfying it is. When you're knocking down a wall or driving a truck or doing a dirty job, you always know how

you're doing. You don't need a boss to say, hey, guess what? That was a nice move back there at 42nd in Madison, okay? Good work. You're doing. You're in the wrong job. Right. But here you are.

You're still addicted to that feedback. Good. And tell me what the forms say and tell me how often you get them. And I mean, I'm just blown. Because this is a level of feedback. that people can only dream of. Look at that. Lives saved with LifeFack. 4 in 2016, 6 in 2017, 9 in 2018, 26 and 2019, 52 in 2020, 152 in 2021, 314 this year. Never give up. So, if I'm doing the math right, the power of compounding and the reality of exponentialism, you're going to get to a million livesave. while you're still walking around on the planet.

That's the goal, man. I'm not going. They're going to have to stick me and push me and jam me in the hole. I'm not going. You know what's crazy about those numbers that you just showed, Arthur, is that they keep getting larger, and that's because your product is getting out to more and more people who are able to use it.

There were probably just as many people, you know, there were probably 340 people who choked back in 2016, but only four of them were able to be saved, because only four people had your device. Well, it's also, I got to give credit to my dad. The part of the reason it took so long to make this thing is because I didn't do what you're supposed to do in business. This thing lasts forever. One of the kids here was saved.

It was a six-year-old unit, right? Yeah. No planned obsolescence. Yeah, it's supposed to expire, and I'm going to sell you a new one. And the reason I had to get rid of this psycho thing with the valve was because it had to have a synthetic and it would eventually deteriorate, and it actually would not work. So we had to come up with a super-duper valve with a ball valve, so this thing will last forever.

So those numbers are exponential because it's not expired, and it doesn't work, and you've got to buy a new one. Numerous people, six-year-old, five-year-old, four-year-old units out there saving lives. The kid that you saw, that was a six-year-old unit that was sitting in that guy's car, and that's my dad. I love stories like this. Seven years ago, a guy named Ben Still was a musician. He had zero interest in running a food company,

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Hey-haw! Okay, hold up the first one again and explain to me from an inventor's standpoint exactly what you cobbled together with gaffers tape or spit or duct tape or whatever this thing is. I don't think the thing. I mean, tell me the truth about how it came together. Well, what happened was, so I heard the story. I knew from my gut that I had to do something. So I started researching the good thing about these phones that are killing us is information, right?

So I was able to get forced tests and studies and understand exactly what I was dealing with. The problem is the human body is a random force generator. You can't count on it. Any given day, you just die because you have no air and it's not going to compress. You're not going to get any force. So I said, okay, I need something simple, right? Because I'm going to be a panicking debt. There's all sorts of contraption with tubes and you can go in, but I'm scared.

I'll be freaking out. So I said, I want something super simple. And I had made some weird things, but they kept getting too complicated, you know? I got a CO2 thing and you're going to pull the thing. And so I had to throw it out because I knew it had to be complicated regardless of my progress, you know. So it was late and I said, I got to dumb this down. I'm going to go to Home Depot and look at what plumbers would use to unclog a pipe, right? It's kind of funny.

So I'm in Home Depot. I'm just looking and I'm kind of praying and looking. and I see this little plunger, a little sink ponder, I put it on my face and pull it. I look over to the next to me and there was an old guy shopping and he goes, it takes off, right? Because I was all excited. I'm like, yes, I got it. So I went home.

Yeah, you see a guy licking a plunger in a Home Depot and you got to think maybe, you know, it's time to move on. Maybe it's time to shop tomorrow. So he did. And I'm curious, I hope someday he hears this and says, I knew that guy. So then that gave me the foundation of the simplicity. Then I just had to reverse the valve and create the right. I had to make it last forever because I had to get a valve that would never rot or fail.

Because we groove the whole inside here. Yeah, take it apart. Show me what you did. On this glued together, it's crazy thing, right? The valve. you accidentally put your hand on it, right? And then it would push it in. So under this is a great system

that connects to a pocket that the ball valve sits in. So there's no way to block it. You can't get enough of your hands or even if you have gooping it. Right. So it always meant on the down. The ball valve is never going to fail on the load or deteriorate. So I thought that was a good thing

until I went to business, and they said, oh, it's got to expire, and you got to sign. I said, nah, I'm not doing that. So, just to be clear, we're talking about planned obsolescence and the fact that any big company that creates a truly useful thing wants it, needs it, to eventually fail. You don't want to do that. You want to sell one of these things to a family once.

Well, in our world, it's even a little worse, because if you want to get support that, uh, man, mandates it. They wanted to go away every year so they could, you have to buy a new one by law. So I wasn't doing that because it's wrong. So I just had to take a longer path. I had to do it myself. I had to get pray and get guys like Mike and guys like you to talk about it so that we win for doing the right thing. So sorry to ask you to jump around, but back up a little bit and tell me about the story, not the automobile tragedy that informed your early life, but whatever happened that made you say, I'm coming out of retirement to create a thing that starts with licking a plunger in a Home Depot

and finishes in my garage. There was no licking. There was sucking. Well, let's get that. So, yeah, what happened was I was in a hospital with my buddy who works here. It's been the only one of the people that stuck with me because this is a crazy path. And his mom was having an operation. He pointed a gurney, and he said there was a seven-year-old choked-to-death on that gurney. So my brain says, I've got to say my daughter.

When I get this thing, it still works. I said, I'm good. But the other little guy on my shoulder is saying, how could you be the only one? So we used to camp on an island every year before she went back to school. It was so cool because the tent was full with stuffed animals and stuff. So I put her to bed because it couldn't sleep, battling those demons. You don't need to do this.

You could get sued. You could lose everything. You're good. You succeeded. It's time to rest. You can play golf, build boats. But I knew I had to do it, but I didn't want her. So I put her to bed.

And I'm looking up at the sky. It was an awesome night. It was beautiful, stars, totally dark. And I said, God, give me the strength. And as I said the word strength, a shooting star, went all the way across the sky. Big, not just one of them little blippies. This was a...

Like a comet. And I went, all right, that's it. That's it. And I honestly feel that I needed that because it would have been so hard. I mean, I think without, that line in the sand, you know, that ultimate answer, there's no backing out, you know, that was it.

I got to do it. It doesn't matter what happens. Yeah, but look, Arthur, a lot of people ignore the shooting star. Oh, yeah, no doubt. A lot of people, I mean, what you're talking about, I don't want to put words in your mouth, but it's some, maybe it's faith, maybe it's conviction. Maybe it's, you know, a lot of good people do a lot of great things as a result of a guilty conscience. You know, who knows why people do great things. But to me, to be in your mid-40s, to have made your money and to have punched

out and then like have this whole internal war as to whether or not, you know, to start saving lives. I mean, that's just, that's fascinating. And it's not a struggle, I think, that most people would welcome. In fact, most people go out of their way to ignore that little voice. Yeah. I think the cool thing, and it goes back to the faith part, when you understand that these signs, we all get along the road,

it's like believing in your gut, right? Like, my gut was kind of saying, I got to have to do this. And then the shooting start just said, yeah, you got to go do it, dumb dumb. So we become aware of the path, right, what direction we should go and not fight it. And that was, like I said, I appreciated it because it was going to be so hard. I'm making a medical product. I was a trucking guy. I'm going to make a medical product.

Get it to the FDA. Get it tested. Me and my buddy were in sucking out cadavers at 3 o'clock of the morning at one point. with this thing, right? And no idea what I'm doing, right? I'm sorry, I'm going to have to ask you to back that up again. Do I really have to confirm? I had no idea what I was doing.

No, no, no. You've got to walk me through the business with the cadavers. You're using cadavers to test the product? Well, what happened was, here's the big problem. And, you know, as simple as this is, like, this is the big fight. There you go. You saved the life. That should be pretty freaking simple.

Not in today's world. Prior to leap of faith, which I'll tell you about, I wanted to test it every way I could, right? I can't choke someone, although I volunteered, but you can't do it, I'd have to go to Mexico. So the problem was, so I tested the force. I tested the outbound force. I test, you know, I make sure it wouldn't push it in, zero millimeters of mercury. The inbound force, 300, 310, it's perfect, that's right where it needs to be. tested the durability, independent testing. Then we did studies on mannequins, a child mannequin, adult mannequin, 500 poles, 500 polls, results, medical journal. And we did a cadaver. Same thing.

I did it to make sure I was confident, right? Because that's what mattered. I had to believe it would work, right? You could tell me whatever you want, it's not going to, which most people told me, and then it will. So me and my buddy found the guy that would let us come in and play with cadavers. That's my question. Yeah, yeah.

Who's that guy? Yeah, yeah. Who's that guy? Who's your cadaver guy? And how many inventors have one? I got a guy. All right. I'm not familiar of other cadaver guy inventors, but I had a guy.

No, my buddy, Mike Singer, from the beginning, when I had this thing, is the guy I went to. and he's a guy that could fix you. By the way, when you say this thing, you're talking about the first prototype, and it's basically a sink plunger and what do you call the compression thing that sucks it out? It's a plunger with a BVM mask. Okay, it's a plunger with a BVM mask.

Right. Now, there's no vent in this, so I wouldn't suggest using it. So he's the kind of guy, he could fix your car, could fix you out, he could build a beautiful cabinet or rewire of 1970 Lamont. And he's my buddy.

He was there the whole way to create it. So somehow, he found the lab that would let us come in and stick stuff in a cadaver and pull it out. Yeah, you got to be creative. No, you said it right the first way. You've got to be a little crazy. Like, you've got to be willing to ask any question to anybody at any time the minute it occurs to you. You can't have a filter and you can't be scared. No, well, the scared part is what was coming because so now we did all that.

Well, the problem is you can't do the final test, right? Back in the 70s, it was actually a guy who was able to choke people and do the IMLick on them, right? But they don't let you do those things anymore. So we had done everything we had, and there was kind of that that's the moment of leap of faith, whether you got the real courage or not. We had to put it out there. we had to go for it and 99% of the people

other than my close friends said don't do that like I always do I said nah I'm gonna and we put it out there but here's a cool gobwink story I told him yesterday so I go for it I think it'll work I put it out there and by putting it out there Arthur you mean on TV

no no we made it and started selling it I wasn't getting on TV I was like a leper you make a life-saving device, no one wants to talk to you. You're going to get sued. You're a bad, oh my God, that's crazy. What are you doing? So where were you selling it? Where did you put it out there? I just started torturing people and I put it on Facebook and just I went to every networking thing I could go to and fire departments and police departments. I had two fire departments that took it before it had any saves because they believed in it, you know? And they had the courage to do

that. And actually, one of them saved the life last year. So, okay, that's a moment worth dwelling on. You don't have a marketing budget. No. You don't have a contact at a network. No. Brian Kilmead can't talk to you. I can't talk to you. I've never heard of you. Right. So you're going door to door, basically, knocking on first responders' doors saying, hey, my name's Arthur. I drive trucks for a living. I just made a better mouse trap. Yeah. Here. Take it. Out of a sink plug. Okay. All right. So, I mean, are you still in touch with the first fireman who said, yeah? Yeah, because what happened was this is part of the other gobwink. So one of the guys that had the courage to say, because he depended on himself. He said, I think it will work. So they had it

in the firehouse a few months ago, the seven-year-old plunger saved the guy in their firehouse. Get out of here. In the firehouse. He went down. They went to, they had it in the first aid box, pulled it out, saved his life. First fire department that took it. And the life that was saved, the first life that was saved was the life of a first responder? No, no, no. This is even crazy. This is another, if you got faith, you're going to make it. You just got to keep going. So we get it out there. It was out there like a year or so, and I get a text on my phone from my buddy in the UK, because these are my shipping friends because they're the only one's crazy enough to do this. So he says, call me, we saved our first life. I'm in my kitchen. It's like 7 o'clock in the morning.

My daughter is in front of me, which is already a miracle because the time she should be in school or gymnastics or whatever. I say, Jack, look, we saved our first life, right? I call him. What happened? My guy was in an elder care home. The nurse, she did the protocol, didn't work. Then Jackie ran and got the life back. And she used it in. two polls that saved the life. And I said, wait a second, what did you say? What was that name? He says, Jackie, the nurse's name was Jackie. My daughter's Jackie. So the first person to save a life, same name is my daughter in the U.S., in the U.S., in the U.K., standing in front of me the moment it happens. And your daughter is the reason you created this because another seven-year-old

kid, once upon a time, died on a cold steel gurney. Yeah. And, and then, you're a daughter. And that made you go, look, that can't be my Jackie. That can't happen. You got it, man. Wow. Is that? That child's name was Killian, correct? No, no, that was the first name.

Killian was the first child, we said. Oh, the first child. Yeah, that was the first person. Oh, the older person. It's right, I'll be you. I don't know the age of the actual person who was in an elder care home. We were too busy freaking out at that time. We didn't think we were building a wall.

we were like, hey, we saved the life. Well, you were putting the bricks. Yeah. In the wall. Yeah. The first brick doesn't look much like a wall. Well, but. It looks like a brick.

How do you come up with a little one on? It's all I got, Arthur. It's all I do. I can't actually invent anything. But I'm real good with metaphors and similes. As far as gumpy thing, that was great. That's not bad. You can use it if you like.

Oh, thanks. Right. In the spirit of free associating, let me pivot a little bit and talk about choking. itself, right? Like, this is a killer. I mean, everybody listening to this at some point has choked on something,

whether it's something went down the wrong pipe or whatever it is. But the kind of choking you're talking about happens every single day. It's happening right now as we speak. And it kills a lot of people. Yeah. Some young, some old, and some in between, right?

In the U.S. today, well, we saved two. So 12 people still left to die today. every day, is 16. 5,000 plus people a year. Fourth leading cause of accidental death. It's a leading cause of accidental death under 1 over 65. Leading cause of accidental death in anyone with any form of neurologics, M.S. Parkinson's Terbolal palsy.

So what people don't realize, it's the fourth leading cause of accidental and death overall, right? 5,000 plus people. hence why when I found that out when I started researching the fear between when I knew that and I knew the protocol will not work somewhere in the 50 to 70% range and will injure you 33% of the time, I was scared from then until I had this to be able to save my daughter. Sorry, Arthur, but I just want to be super clear. When you talk about the existing protocols, you're talking about basic CPR, the Heimlich maneuver, all the things that I learned in the Boy Scouts.

Yeah. The success rate of those is what? According to the American Heart Association, you've got in the field, right, it's about 50%. If a trained person shows up, it jumps to 70%. Success. So that's a 50% failure rate for a dilettante and a 30% failure rate for an expert. Yeah, man. Okay. So compare that to Life Act.

Knock on wood, we're 100%. What kind of training should you have? Do you recommend people just simply order it and put it on the refrigerator and use it when they need it? Or is there any kind of prep that you recommend? Well, going back to kill you, the mission, using my daddy. And the mission was to make something so simple that if you're freaking out, you're good. You just saved the life. You didn't know it.

And early on, when I was working on it, I would take the dummy and go to friends' house, put them in the back, and just go here. Go save that person, not tell them anything, not even know what it was. Right? And they would go, oh, right? That was the mission. Yeah. There is training.

We have a full training online. It's free. You can look at it. The kit comes with practice mask, because I'm not supposed to do that, but it did. so you can practice and then it has like the emergency one where you could just put it down and look at it. But

Killiam was saved by a mother whose father gave it to her and she said, ah, dad's crazy, it's now, I'll never need it. Never looked at it, never touched it. And then she remembered when he was choking, went, grabbed it, and saved her. And that

right here hit me because I did it. I made it so simple that it's going to work no matter what. Freak out. Go ahead. Shameless plug. Long before she was Peggy Roe, my mom was Peggy Noble, daughter of Carl and Thelma Noble. It was her father, Carl, who inspired me to pitch a show called Dirty Jobs to the Discovery Channel and later start a foundation that honored the kind of work Carl Noble did for a living, trade work,

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mash bills, all of which you can peruse at noblespirates.com. In fact, if you spend 100 bucks and use code Carl, C-A-R-L, you'll get one tube of orange bitter-infused sugar cubes for free. That's code Carl with a C to get nine sugar cubes, ingeniously engineered to make nine perfect old-fashions every time. It's my favorite way to support MicroWorks and my favorite whiskey to sip responsibly after a long day of interviewing people on this podcast. Pick up a bottle at noblespirits.com. K-N-O-B-E-L-Spirits.com. Soon may the noble men come to bring a bottle for everyone. One day when the waitin is done, we'll take a drink and go.

You know, I'm going to give you something else you can use, if you want. One of my favorite quotes of all time was from Henry David Thoreau. he said, simplify, simplify, simplify. That's all that mattered. Yeah. Any solution, any idea that gets in its own way or complicates itself to the point where it either can't be understood or implemented is not really an idea at all. It's just a little monument you build to yourself to actually incorporate that simplicity into a tool. I mean, I guess if you think about it, a hammer is pretty simple.

Yeah. A crowbar is pretty simple. A lever is pretty simple. But you can move the world with it. Right, but that's, you're on it because not only do I agree with that wholeheartedly in general, but when I took the problem and I said, you know, medical journals and da-da-da-da-da-da. But I said, wait a second, it's something stuck in a pipe, right? Why don't I pretend that it, let's take the fear of dealing with medical products out of the way for a second and realize what it is, right?

And that was the next step to going to a plumbing aisle and solving it that way. I honestly think if I was trying to take on something bigger, I would invite in an electrician and a plumber and a carpenter into my genius. We were at a event with neuroscience and surgeons and all these great super-duper people, which is wonderful, and they're very smart. But we had saved more lives than all of them put together because we have a plugger. I'll tell you the truth, man.

Part of the reason I wanted to talk to you, aside from the fact that I didn't have any guests lined up to this week. Part of the reason, seriously, you know, after I talked to Brian, is that I just worked on this project over at Fox called How America Works, and we did a whole thing on pipes, a whole hour dedicated to pipes and plumbing, but mostly pipes.

And just the fact that our entire civilization is held together with pipes, most of which are out of sight and out of mind, it rhymes so perfectly with the fact that our bodies are just held together with pipes and valves and sphincters and openings Right. And so you're a trucker who understands sales,

who embraces simplicity with both arms, but also fundamentally understands the solution to damn near everything is going to involve a pipe. Well, plus simplicity, right? Because the other side of it was the emotional compound of the moment, right? My daughter's in my arm's about to die. I'm probably not going to be thinking.

so great, you know, I need something that will, I can just freak out. Because the bottom line was, this, saving all these lives. How do I do that the best way I can? And that part of

it was making it super simple. And Arthur, you know, you have so many examples of this with, like, you know, ring doorbell cameras. Baby cameras. Baby cameras. I've watched. watched this video and it is harrowing to see a mother panicking over her baby, her infant,

who is choking and she somehow manages to get this device and save this baby's life, even in her panic. The simplicity thing is exactly what you... That was the key, and I freak out watching them because I've had to watch it so much, but when you hear that baby cry, every single time I know that I did something important. and that baby gets picked up and hugged. Right? So I did it.

We did it. We did it. Me and my team did it. Dude, it's so amazing. It makes virtually so many other great inventions. It makes them small. It makes you just go great, remote control. Who cares?

Whatever. I mean, good work, but whatever. But on the other hand, and maybe this goes back to the sales thing, and I would just love to get your stuff. thoughts because you glossed over it earlier when you said, you know, these damn phones are killing us, but they're getting something right. I think you were referring to the fact that the best way to market your invention is to get out of your own way and let the baby cam or the nanny cam or the ring camera tell the whole story because there is so much authenticity and truth

in those moments that the fact that it's all being. delivered virally. I mean, I've seen you buy advertising here and there, but nothing is going to come close to people. I saw it on Inside Edition. And I was like, oh my God, how many lives did that save? Once again, the pros and the cons to the device that is mostly eating our brains is the information, right? So you could study and tackle any problem. I love it. I feel like I'm ready. Let's go. Let's fix it. And catching those views, you know, the problem was, it took six years to get enough of them out there to get a viral cam of a video. So I don't know, you know, people tend to give up in year two, three, four, five where you've got a sink plunger and you're trying to change the world.

But that was not negotiable. I had to keep going. But yes, that is the key. But the other evil side is these things coming in from China. Hey, save a life. Oh, no. So you're dealing with piracy? You're dealing with IP fraud?

The problem that we don't realize is with the advent of Amazon, my patent, which I was very proud of, and the FDA are both non-existent because they ship it into Amazon, copy it, they put my name on it. They don't care. What are you going to do? And we don't realize as a country. I make it here in the United States, right on the other side of this wall. because I want it made right and I'm in America, right? And I know it's made right because I walk over there and see it being made.

This thing that just fell apart that comes from China, well, they see that we're starting to sell them after six years of killing ourselves. Six peer-reviewed medical journals. I have more medical journals than 98% of things out there for a plunger. That's it. I got six. FDA registered. FDA inspected.

quality. The patent, it doesn't matter. They just ship it into Amazon, sell it, and all that money goes back to China. Okay, so two things. First of all, as a salesperson, an inventor, and a capitalist living in this country, it's got to gall you to be ripped off. But if they were making a decent product, if they made a product that was as effective as the one that you're actually making in terms of quality control. Tell me if I'm wrong, but I imagine your position would be, hey, we're going to save a lot more lives. So yeah, I just took it in the neck, but whatever. It's a small price to pay. But the real issue here is they're making a garbage product that doesn't work. Well, that and like you said, you made it like this, right? Great. Well, the other problem

is they don't pay or chip in to any of our rules. And the money, they don't. They don't. They don't pay tax. I do. So that goes away. But the bigger problem is they don't help get the word out. They don't kill themselves marketing and they don't pay anything to get that word out. They just jump in at the end and start getting these products, which like you said, probably would be much easier to swallow losing it all. I didn't feel like eventually one of these things is going to kill someone. But the bigger picture is it's not healthy for our country. We can't keep shipping all our money out. And guys like me that take the chance and fight and try and accomplish,

I made a medical product in my garage. And now they're taking it. But like you said, if it didn't fall apart, whatever, who cares? I'm going to bury me anyway. So let's go. But it's just not right and it's dangerous. What do you sell these things for, Arthur? How much the cost?

$69 for the full kit covers your home, your family. You get a practice mask. And if you ever use it, we give you a free one. Any kind of guarantees to come with it? I'm just asking the crass questions because I want, look, it's the holidays. People are going to be drinking. They're going to be eating. They're going to be stuff in their faces.

They're going to be choking. People are going to be choking. Tell me I'm wrong. But I'm guessing people choke more in. around Thanksgiving and Christmas than any other time of the year? We had Thanksgiving mothers, a grandmother saved at the Thanksgiving table,

which always makes me very grateful that they're allowed to have happy Thanksgiving. Last year we had a save on Christmas Eve. And yeah, that's key. And I tried to make it as inexpensive as possible, but you got to remember, it's $69.95, covers family, kids, you get a practice mask, last forever, and if you ever use you, get a free one.

Okay? If you look for a code because my daughter puts a code, you can find a code, you get it for $59. But more importantly is all those things are considered bad. It's not supposed to last forever. You're supposed to sell one for adults, one for kids, and one for babies, because then you make more money. You don't give a free one if you use it, but I don't care. I'm not doing that. Your jagged little pill, man.

Yeah, that's good. I got a life back. It'll come out. What is the practice mask that you're talking about? Early on, when I was doing it, I wanted people to be comfortable. Like, you're going out to eat. You got a babysitter. So you take her in, and you say, look, if you need this thing, you push it, you pull it.

You make them push it and pull it, right? So you're comfortable. And that way, you have a mask that you can beat up, you put on your counter, whatever. And then you have an adult and a pediatric mask so you can save your little baby if you need to, you know. There you go. To-da, save the baby. Hold on. Do that again and try and tilt your camera down. Because I want to use this.

Show me exactly with that mannequin how this thing works. Now, remember, because the goal, hey, I could use my first one. So this has got the pediatric mask in, right? It's simple. You put it on the face. You push it down. That's where that venting system just happened. So it didn't push it in.

And you do it. No, it's in there now, so we won't be doing more demos. So you just used it, so I'm going to send you a free one. Yeah. I'll get knee more because I got fuzzy balls stuck at mine. So that's in the baby's mouth. What if it's like way down there in the trachea? I mean, it seems.

That's my whole finger. He's pushed it all. way in. Yeah, I got it. Okay. Because here's the thing. It comes out pretty quickly. Most stroke is up airway, meaning it covered your esophagus and your trachean, right?

Now I had questions when we first started going to see when it would fail, right? So you'd say, okay, when it goes into the trachea, maybe it'll fail because now you could dissipate the suction into the esophagus. But you got an upper sphincter muscle that closes. So we've saved people with it in the trachea, which you can't tell you. in a cadaver because his sphincter muscle doesn't work. So we've been successful. Then I was worried about like a coin.

It's kind of heavy, right? What would happen? It's worked. In the cases where it didn't get it out, it flipped it. So you could breathe, and they do what I did with a pair of needle nose and take the thing out. And then there was the fear, like you said before, jagged. Right? What if it's jagged?

It's stuck. We pulled out pieces of plastic and Legos and toys and all sorts of things that, I was concerned might not come out. And the super duper genius reason is this does 300 millimeters of mercury. The best timeline does 70. So even if you screw up, you probably got enough force to save the life.

Wow. All right. So what are your obstacles today, aside from Amazon and the Chinese completely ripping you off? And by the way, what is wrong with Amazon? They could stop this. It drives me nuts.

With a phone call. It's horrible. It's horrible. And it's sad. It's really sad because, to me, getting that patent, you know, as like a kid, you're going to be an inventor, you know. That was me. I was into that, you know.

And now it's basically worthless. But we'll persevere and we'll try and fight Amazon. Why not? What the heck? I'm fighting an all the world. But you know what you can do, man, that almost no other inventor I've talked. to can do. When the chips are down and when it's dark and when it feels like the entire world is like lined up against you, just double dog daring you to keep pushing this rock up the hill,

you can walk into that room and you can sit down in that chair and you can just look around. You're going to run out a wall space, brother. Yeah. I mean, the most profound thing that's come out of this whole conversation is the simple satisfaction that comes from knocking down a wall or doing any dirty job. And the way that translates to the fact that right now you're sitting in front of a wall that's covered with feedback. Like the evidence demands a verdict. And you actually did it. You made one of the simplest products I've ever seen. And it's saving dozens of lives every week. And I would have to work really hard to feel bad about that. Well, the cool thing about like you just said, two of them came in two minutes before me and you

talked. So you're right, man. I did enjoy looking at the floor that I built, but when you get, it saved a four-year-old and a 24-year-old every day. So what? Whatever it takes, I don't care. We got it. We'll keep going. You know, Arthur, what you said to me, you know, earlier before this, Mike joined and we started recording about that wall is, sorry, guys, before he got here, You were talking about the wall and you said most walls are walls of remembrance. This wall is a wall of survivors. And you think about all the years that everybody, every picture on this wall, all the years ahead of the time that they choked that are gained back.

And it represents just a lot of extra life. Well, even you want to like kind of, this wall is four minutes, one to three minutes from being remember. It's same people. Right. That's right. Three minutes. Everybody up there could have just as easily died.

Yeah. So this is a three minute wall. Three minutes. And you know what? So many things in life change in three minutes. And these change for a good three minutes. And they're still here. Before all this, before life fact, did you ever save anybody's life?

No. Actually, I did. Everybody jumped off the body. boat and I saved them. That's something. How'd you save him? He's not that good guy. Oh, very well.

I'm kidding. He's a great guy. Yes, I actually did save him. I know a bunch of cops and a lot of firemen. And they talk about the addiction of saving lives, how it can really become a thing. You know, it's a good thing. But most people will never really experience it, I don't think. addiction goes back to that story. It's not just this person. It's their parents. It's their

grandparents. It's their uncle. It's their aunt. It's the people that I saw that died that day too. So my brain goes even more explosive. You die, you're gone. Why I wanted to stick my head in Friendly Express train. I'm out of here. I don't have to feel this anymore. They are still here. I was still here. So we get tortured for eternity. So when we save that, Killian, here he is. This is my little boy. Right?

When we saved this kid, we saved his parents, we saved his grandparents, because they will not recover from this. They may survive like I did. They ain't gonna recover. So that's my addiction, that second tier. The person saved, that's great. But we saved every.

everyone around. Right. Killian's alive because you licked a plunger in a Home Depot. Suck the plunger. Let's get that. Yeah, get it right, Mike.

He sucked it. He didn't lick it. Well, you know what? It starts with the licking. Yeah. And you're sucking. And then pretty soon you're asked to take your business

over to Lowe's. Yeah. That guy was a little garment, so I got to admit. You got a good point there, buddy. I'm looking for a title of this thing. And 15 minutes ago, I think you said, I don't want to misquote you,

but I think you said, give me a sink plunger and I'll save the world. Is that an accurate quote? Well, every morning, my daughter says to me, Dad, change the world, and I say, play like a champion. And from the beginning, we said, before we had one save, and we got the four, it was change the world. Because the world changes by Killian's parents still being here and going to his high school graduation and his college changer.

That's how we change the world. And we change the world by having some courage and doing things the right way and stop with this, you know, fear and obsolescent. Just do your best, man. Make it the best you can. Be the best you can't. You know what else we do? We tell the stories of people we think you should know. In fact, this podcast was almost called People You Should Know.

and my favorite conversations so far have always been the result of running into somebody, getting to know them, and then having them reach out, apropos of nothing, and say, hey, man, you know who you should talk to? Well, that's what Brian Kilmead did. He just texted me out of the blue and said, this guy, this guy, this buddy of mine, I've known all my life. We've fought together. We played soccer together.

We raised our kids together. He made his money. He's a truck driver. and he punched out and then he got back in it and now every single day he's saving a life. You should know him.

So, Arthur, it's a pleasure to know you and I'll tell you selfishly one more thing before I let you go. When I saw that clip on Inside Edition, I wasn't quite jealous, but there was something in me that said, hey, man, that has to feel pretty good. Somebody right now, if the statistics are true,

is going to save a life with your device as a result of Brian Kilmead sending me a text and you coming on to this show to do this. Because somebody, more than a few, I bet, are going to order this thing. Brian has saved dirty lives. And I told you a story about fighting with him and him standing on line

because of the character, the man, the integrity. If we all have that, we'll be good. That inside edition clip has saved 40 lives. 40 lives are alive because they saw that. And you are going to save a life. I will freak out and fly there and show you when I get a save because of you. And Brian did it. And every time I get one, I shoot a message, said, you saved another one, Brian.

That's what's so awesome about this moment. I am so appreciative for you having me on and talking like this. You can save a life, Mike. And sick, look, I mean, it's somewhere between a shameless plug. Did you just call me sick? guy again? Sick guy. Sick boy.

Sick guy has. Yeah, Chuck is now sick guy. Call it a PSA, call it a shameless plug, call it the most wonderful time of the year. But look, for everybody who's listening right now, these things are available. Get one. Put it in your house. Keep it on your fridge. Make sure everybody knows how to work it.

You know, you can't do the heimlich on someone in a wheelchair. I think of my mom and dad all the time now. You know, they're in a retirement community, and they're surrounded by people whose teeth could fall out. The chicken's going to go down the wrong tube. I mean, it's a disaster waiting to happen. These things should be on planes. They should be in trains. They should be...

Elder care, special... Schools. Yes. Cappetrials at schools? That's non-reliable. Elderly in special needs. Elderly in special needs. Why wouldn't you have one next to every fire extinguisher?

We will. Look, screw Amazon. I hope you make an absolute fortune saving many millions of lives. I'm officially asking the audience, if you have a story about this thing, make sure Chuck knows about it. Because that'll give me the excuse to have the one and only Arthur Lee back on the program. Congratulations, man. I love your life.

I love what you've done. You really are a piece of work, and I see why Brian likes you. Yeah, he's awesome for this, and I so appreciate you and Chuck can put the word out there, man. And I cannot wait to come to you with this form and say, hey, Mike, Chuck, you guys saved the life. Me either. And let me just let everybody know that you can get this at lifevac.net. That's L-I-F-E-V-A-C dot N-T, correct? That's it, man.

And that's, like you said, we're going to plug it. We're just trying to save people, and let's stop this from happening. Or, to be fair, you can go to China, pick one up for pennies on the dollar, and kill somebody. Yeah, also far. But we can go with the USA route for the ones to change things up a little. Hey, Mike, when you see Brian next? I've always meant to ask him this. That fight, you've got to ask him why he got that fight.

To this day, I never remember. On the soccer field? Yeah, he'll know. He'll know. The first soccer scrimmage we had. I don't know why he was fighting the guy. It didn't matter. I'm in.

But still, I mean, after all these years, I think he owes you an explanation. Did he get kicked or is he mad? I don't know. I don't know. You know, I think he's probably just bitter. Deep down, that's a bitter, broken dude. Yeah, he'll kill me. He's done.

Well, didn't he say when he was on the show that he's shaven five years off of his life because of his work ethic, because he works so much? Yeah. He's driven, that guy. But you know what? He asked me, this is probably three months ago, I was on his radio show,

and he was just talking about his career and he was just talking about, you know, he's like doing eight or nine different. things. And I said, Brian, what's the thing that you do that makes you feel most like you? And he said, oh, that's easy. It's my live shows. When I get to stand on a stage and talk to people, that's who I am. And I said, well, what do you do with the footage of those interactions? And he says, footage. What footage? I'm like, you don't film the thing that brings you the greatest joy and you're in entertainment. He's like, oh God, yeah, Mike Crow, that's a good idea. So anyway, he just texted me to

say, he's filming his shows now and he's having a ball with it. And I only point that out to reinforce what we said earlier. The truth and the power of what you've done is actually on film, but not a video camera. It's not an intentional thing. We've got these flies on the walls, these eyes in the sky, and they've captured the reality of this. And folks, it's hard to watch. because you're seeing kids and you're seeing parents completely losing their minds in distress, but they have happy endings. Yeah. And it's worth a look.

Yeah, man. And that moment of him crying will stay with me is the easiest way to know the minute of difference that this wall made. He's going to go. Pops it. He's crying. She's got her baby back. We'll keep going, man. Arthur, I know a few, but you're the most interesting.

truck driver. I've talked to a long time. All right. Hey. That's a middle of high school. And a plumber. I'm great. All righty. I'd love to chat, but I got to run down a road and lick a plunger. Lick away, bro.

Hey, no, seriously, thank you both so much, man. Amazing. And we're going to stay a life. And I look forward to telling you. Until then. Happy holidays. Merry Christmas. Merry Christmas. If you're done, please subscribe.

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