The Wolf Of All Streets - Bitcoin, Hip Hop and Cancel Culture: Zuby, British Rapper, Author and Life Coach
Episode Date: August 11, 2020Zuby is a well known British rapper, author, podcaster, fitness instructor and life coach. Growing up in Saudi Arabia, he gained a unique life perspective and set out to share his beliefs with the wor...ld. Best known for a desire to break the mold, stay true to himself, and think freely, Zuby garnered a massive following in and out of the music industry for his hot takes and music hits. Zuby and Scott Melker further discuss the transition from Oxford computer science major to making rap videos, countering the cancel culture, the desire to impact 10 million lives, Kanye as the blueprint, the dangers of hip hop culture and being "real," Bitcoin changing the world, an imminent wave of cryptocurrency awakening, defeating "the culture" and more. --- ROUNDLYX RoundlyX allows you to dollar-cost-average into crypto with our spare change "Roundup" investing tool, manage multiple crypto exchange accounts in one dashboard and access curated digital asset content and services. Visit RoundlyX and use promo code "WOLF" to learn more about accumulating your favorite digital assets when making everyday purchases and earn $4 in free Bitcoin. --- VOYAGER This episode is brought to you by Voyager, your new favorite crypto broker. Trade crypto fast and commission-free the easy way. Earn up to 6% interest on top coins with no lockups and no limits. Download the Voyager app and use code “SCOTT25” to get $25 in free Bitcoin when you create your account --- If you enjoyed this conversation, share it with your colleagues & friends, rate, review, and subscribe.This podcast is presented by BlockWorks Group. For exclusive content and events that provide insights into the crypto and blockchain space, visit them at: https://www.blockworksgroup.io
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What's up, everybody? This is Scott Melker, and you're listening to the Wolf of Wall Street's
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Now, if you like the podcast, you follow me on Twitter, then you got to definitely check me out
at my website. That's the hub for everything that I do, including my free newsletter. You can sign
up for that at thewolfofallstreets.io. Now, on to what's more important as today's guest,
who is a well-known British rapper, author, podcaster, fitnessio. Now, on to what's more important as today's guest, who is a well-known
British rapper, author, podcaster, fitness expert. Clearly, you can't put this dude in a box.
He's got a list of hit singles and hot takes. Zuby's rise to fame has led to him appearing
as a guest on some of the media's largest shows, notably like Joe Rogan. His unique social media
personality and style of music have attracted both a strong fan base but also a
relentless mob ready to attack anything he has to say so zoobie man thank you so much for for being
here today happy to be here scott it's a pleasure man so as i touched on i love following you on
twitter because you're one of the few people who actually says what they feel and is unapologetic
about it i find that to be a rare thing especially in 2020 so
first I got to say that I really appreciate that and I want to get to the
core of why you are that way and how you basically have the balls to be as such
so I know like you grew up in Saudi Arabia you ended up in England could you
give a bit of your backstory like kind of how you became who you are? Yeah, sure thing. So I was born in the UK,
in England to be more specific. When I was a baby, my family moved to Saudi Arabia. So my
family background is originally from Nigeria. Both of my parents are originally Nigerian.
So I lived in Saudi Arabia for 19 years. I went to school there from preschool all the way up until fifth grade.
And then after that, I went to the UK.
I went to a boarding school in the UK for secondary school.
Did really well in the UK, got top marks in all my exams.
I got accepted to Oxford University.
I went there and studied computer science for three years, graduated.
When I was in Oxford, I actually started making music. So I
wrote and released my first album, Commercial Underground, independently when I was in my
second year of university. Then after that, I did my music full-time for one year. Then I moved to
London and worked in the corporate world as a management consultant for three years whilst
juggling my music stuff on the side. And then in November, 2011, I left that job. I
became self-employed and became a full-time artist. So I've been doing my thing now independently
for approaching nine years now, it'll be nine years in November. So it all started out with me
just being a rapper. And then over time, it's sort of grown and expanded to all of those things that
you mentioned at the beginning.
So now I'm still a rapper.
I still make music.
I put out an album last year and a single a couple of months ago.
But I'm also now known as a podcaster.
I've got my own podcast, Real Talk with Zuby.
Wrote my first fitness book last year, Strong Advice.
And I also do, you know, coaching and a whole bunch of other stuff as well.
Well, Saudi Arabia is not exactly notorious for free thinking and for allowing people to,
you know, express themselves, especially obviously women. So how did you come out of,
you know, 19 years in Saudi Arabia with sort of this attitude towards life and, you know,
the thought that everybody should obviously be able to support or speak their truth. Well, it's kind of funny because there's stuff that you can say in Saudi Arabia very freely that you can't say in the UK. And then there's stuff you can say in the
UK that you probably wouldn't want to express openly in Saudi Arabia. So, you know, it's kind
of a funny one to me because I don't even live in a country where you've truly got, you know, people say you've got freedom of speech in the UK, but you
don't really. Um, and I'm not sure that I think the U S is the only country where you sort of
have that like 100% legally, actually most countries around the world, pretty much every
country except the U S doesn't have that. The UK doesn't have it. Canada doesn't have it. No country in Europe has it, et cetera.
And so it's kind of an interesting thing.
I mean, where I grew up in Saudi Arabia, of course, I grew up mainly in an expat community.
Of course.
So I'm very open about the fact that where I grew up and where I lived and my experience is going to be different to a Saudi national or for someone
who's, you know, depending on, you know, like depending on where you're from, what you're doing
over there, who you are, et cetera, you're going to have a very different experience. I think that
goes for every city, every country, every place in the world. And I think for somewhere like Saudi, that's probably even more the case. So I can't
speak on behalf of like everybody else who's lived there. I can only speak from my own experience
and say, look, I understand that my experience is going to be different to another person's.
And some people, you know, of all demographics will have positive views. Some people have negative views, et cetera.
But I don't think that is super unique to somewhere like Saudi Arabia in the way that people say it is, you know, I know people who think that America is like the worst country
in the world and it's this horrible, oppressive hell hole. And then I know lots of people who
think it's the best, most free, you know, most free country in the world um and i don't know everyone just has really different views and experiences on
all this stuff so i just try to be honest and authentic with everything i do everything i say
but also be yeah just just be honest about the facts and say yeah my this is my experience
this is what i think but i can't speak for everybody else. I just had Peter McCormick on the podcast, like released last week. And he said the exact same
thing because he obviously has that libel suit from Craig Wright. You know, the Craig Wright
is in Satoshi thing. He was like, man, I would kill to live in the United States right now.
He's like, because the libel laws and all of this stuff in the UK is sort of backwards. And,
you know, he was like, his experience wouldn't have been the same
if he had lived here
where we have a true First Amendment and free speech.
But when you live in America,
maybe you don't realize that we do have it the best
in that regard.
I think that a lot of people, that's missed on people,
but you really can say and do whatever you want here,
which is a rare thing, I think, in the world.
So I want to touch on something you said.
It's interesting.
You went to Oxford and you became a rapper. I went to the University of Pennsylvania and I became a DJ
and a producer and everybody thought I was nuts. Right. They were like, you can go to Wall Street,
make money, whatever. And I instead I like DJ at crappy bars in Philadelphia for like three hundred
dollars cash a night and tried to scrape it by. You know what I mean? What what gave you the
empowerment, I guess, to to say, you know, screw mean? What, what gave you the empowerment, I guess,
to, to say, you know, screw it, I'm doing this. Like I'm going to be me. I'm going to become a
rapper. I'm throwing that all behind and I'm going to go for it. Yeah. It's a great question.
You know, a lot of that is just my personality type. I'm someone who doesn't really do things
by half measures, you know, in the words of my sister, I'm a very binary individual. Like either I do something and I do it properly or I just don't do it. I don't like
to dabble in things. You know, this goes with everything I do. If I say I'm going to write a
book, boom, you know, next month the book is written. If I say I'm going to, you know, learn
a language, I'm actually going to learn it. If I say I'm going to create something, I'll actually
create it. So that's part of it. I've just always had that kind of mentality. Another part is that I'm not
someone who is, you know, I don't care to fit in for the sake of fitting in. Like I don't go out
of my way to be sort of contrarian on everything or to go against the grain. There's a lot of stuff
that's considered normal, which I think is great and should be. But just because other people
are around me are doing something doesn't mean I'm going to do it. I'm not very easily influenced by
the herd. I've been like, again, I've been like this always. So say during like my teenage years,
you know what I mean? Like I've never smoked a cigarette. I don't drink alcohol. I've never
tried any sort of, you know, drug or anything. And I've never even felt pressured to pressured to you know i remember times in my teenage years or university years where lots of people around me
were you know doing certain things or whatever and i'm just like nah you know uh that doesn't
interest me it's just not it's not me and even when it comes to a lot of the thoughts and opinions
and views and things or whatever i put out there. It's just very much my own independent thought. If sure, it might. Some things will go with the
majority opinion. Some things, sometimes I think the majority opinion is totally wrong and I'll
say it. I could be in a room of a hundred people and I could have a different opinion on to the
other 99 and I won't be afraid to say it in the way that most people would. So I think a lot of that is
just personality. And then beyond that, I also know what my goal in life is. And I know I'm
trying to have like a very, very disproportionate impact on the world and on society compared to
what most people's ambitions are. And I knew that there's no way I'm going to do that working for
somebody else or working at a desk in a sort of any type of standard job. So that's why I knew that there's no way I'm going to do that working for somebody else or working at a
desk in a sort of any type of standard job. So that's why I knew I had to make that leap early.
Well, could you elaborate on that goal? Because like, it's one of those things. It's like,
there's very few people I think who aim that high. I think I'm one of them as well. Like,
I just want, I don't know if it's an ego thing or what it is, like, I can't really touch on it.
I want to be remembered. You know, that was a big part of putting out music and doing those things and i want to impact people's lives i want them to
you know i really think that i can do that i think most people stay in their jobs and don't worry
about that at all so like what is that bigger goal for you what is that ambition yeah sure so
i want to have a positive impact i had a clear positive impact and influence on over 10 million people.
It used to be a million, and I think I've possibly done that already now. So I've upped it to 10,
you know, in a couple of years, it might be a hundred million. But you know, when I meet,
when my life is over, I want 10 million people or more to genuinely miss me and genuinely feel that I had some positive
impact or influence on them through my words, through my actions, through my art,
through things I create, et cetera. And to me, that just comes down to the desire to
fulfill my potential and to help other people. Everybody needs help in different ways and there's so much
negativity in the world and I try to be a counterbalance to that right even in
the world of hip-hop and music as you know there's so much there's so much
negativity out there there's so much messaging that you know let's be real
isn't isn't making writing better for people or making young people sort of think better
or act better, et cetera.
So sure, I can't reach everybody,
but I've been given a unique set of talents
and skills and experiences.
So to me, it's like my ethical duty
to make the most of that.
How far it can go, how high it can reach,
I don't know.
I know it's, you know, millions of people. So it's my job daily to try to take steps forward in that regard. So that's
where it sort of stems from for me. Yeah. I have a feeling that number is going to be a hundred
million and billions, you know, I mean, why not? So it's interesting though, cause you've definitely
hit the million. I mean, with 300,000 something followers on Twitter alone, you know you can you can actually quantify that which is kind of interesting in this day and age
20 years ago you wouldn't have been able to sort of see what your reach was or you know if you
accomplish that sort of goal it's interesting so i know you're a kanye fan um and i've i've seen you
uh talk about him a bit in the past talking about my days early in philly so i used to dj at
a place called the five spot in philadelphia philadelphia and they had a party on tuesday
nights it was called black lily and it was uh the roots were the house band and like jill scott and
all these people it was just like the local thing dj jazzy jeff was there but they had a producer
like competition and kanye showed up from new y, like this is like 2000, you know, 2001 rolled in
with his backpack, MPC blew everyone's minds. That was my first intro to Kanye. And then I
have randomly had like this consulting marketing job at Rockefeller records, like a couple of years
later. And I happened to be in the room when he was doing the art for the college dropout.
Like he was basically just tearing apart the art they had done for the college dropout. He was basically just tearing apart the art they had done for the college dropout. So like, I come from a place where like, I respect his genius, but I really don't like him
very much as a person. And so like, I'm curious as to your feelings on him. I know that you think
maybe he's been like abused by the culture to some degree. And he's also one of those people
obviously wants to impact everybody. You know know i don't like the guy very much
like i said and i think he's done some pretty awful had some pretty awful takes you know but
maybe that comes with that level of genius i don't know so i'm curious your thoughts on him
because i know you've spoken openly about that yeah sure no i i love kanye both um musically
and i love his personality and what he adds to the cultural conversation as well.
Does that mean I agree with every single thing he's ever said?
No, I don't agree with anything anybody has said ever.
There's no individual, including myself,
where I agree with absolutely everything they say.
Sometimes I say something and then I'm like,
I wouldn't have said that in hindsight.
So that's just humanity.
But I think his voice is, I think it's not even just now.
I always thought his voice is so, so, so necessary.
And there is so much, there are just so many doors he's opened, which I don't even think
he gets credit for.
I think that there are so many rappers nowadays who, you know, Kanye was the blueprint. Kanye opened that door for so many people, both musically, but also culturally. And he's where it was very much you know like gangster rap right it was you know it was dip set and g-unit and you know everything was sort of
thugged out and whatever and then kanye came along with songs like you know all falls down
jesus walks yeah um you know never let you know it's like he and then he got a lot of criticism
off that right i remember when you remember when he came out against homophobia and hip hop and he was like, you know what, guys, like maybe maybe we shouldn't be, you know, throwing around the F word.
Maybe we shouldn't be saying all this about people, et cetera. And he caught a ton of flack because that was that's very countercultural. Right.
And now I think sort of over time, people have been like, oh, yeah, you know, that was that was ahead of his time.
I remember when he made a statement about, you know, George Bush doesn't care about black people in the aftermath of Katrina. And
a lot of the people criticizing him now, you know, loved him then, but you know, now,
now that they feel like you're saying the opposite now. So I guess it's kind of,
it takes a little cognitive dissonance to reconcile those two, but exactly. But with me,
I've been like, I've a kanye fan all the way through
because i'm just like look that is someone who and i think people don't read between the lines
of what he's saying like the amount of important stuff that he's saying and has been saying for
years and people take the dumbest version of it and sure he doesn't always articulate himself
perfectly well but if you understand the point that he's making and you look at the wider perspective of it, it resonates massively with me. And a lot of it is stuff I've been saying for decades, literally, like since I was a teenager, some of the stuff he's saying, I've been like bigger, much bigger platform now than I did, but nowhere near Kanye's size. So a
lot of the stuff he says, it's like, geez, thank you. Like somebody is saying this stuff out loud
and yeah, people are going to try to say, you know, I don't know, man. I think he's,
he's exposed a lot of stuff, man. He's really exposed a lot of stuff and I love to see it
personally. So, I mean, you've said that, you know, when you've defended him, you said that the culture itself is sick.
I mean, so what do you mean by that?
Oh, gosh, where do I begin?
I mean, it depends on which culture we're talking about here.
Like, you know, there are a lot of issues in many aspects of hip hop and rap culture. And there are issues in many aspects of, you know,
let me just say black American culture. Okay. And he's clearly a representative of both parts of it.
Some people don't like me talking about America because, you know, I'm obviously not an American
myself. So if I say something that they don't agree with, they try to dismiss it by saying,
oh, well, you know, you're not an American.
But the truth is, sometimes it's better to analyze things objectively when you are not too close to them. Right. And look, if you look, I love hip hop to death, man.
I love hip hop culture like I'm a rapper.
But it is undeniable that there is are some aspects of the culture and the messaging and some people's behaviors and stuff that gets
encouraged, which is which is trash, which is garbage. Right. And it's not helpful and it's
not conducive to helping people do better and flourish in society. It's not helpful for creating
a positive image of, you know, black people in society, particularly black males. Right. Hip
hop is the only genre where
you can literally i mean look if there was a white i've said this before if there was a white rapper
or an asian rapper or a jewish rapper etc who was like constantly making songs about killing people
of their own race or of their own ethnicity or selling them all drugs or like doing this or
doing that and disrespecting the woman people would be like this person is insane like why is it what's up and it's funny and it's funny that eminem is the
only person people can throw out there but the thing is eminem eminem talks about killing people
in general and he talks about it in a general you know in his in a comedic sort of entertainment
way right he's not absolutely it's not real life experience yeah it's
not but people have become totally numb to you know black rappers talking about killing other
black people right black people are numb to it white people are numb to it radio djs are numb to
it club djs are numb to it like some of the songs that blow up i'm like man if a white artist made
this song this could be a KKK anthem.
Yeah,
for sure.
Right.
And it's like,
everyone's singing along to it,
dancing.
People don't even care.
Like no one even,
no one even questions it.
And then you see certain things that do happen in these societies,
in these communities.
I'm not saying I'm not in the music is the cause of it.
Um,
camp,
right.
I'm not saying that just like video games aren't the cause for violence or certain behavior, et cetera. So I'm not in that camp, right? I'm not saying that just like video games aren't the cause for violence or certain
behavior, et cetera. So I'm not in that camp, but to act like it doesn't have any sort of impact on
let's be real. One cool thing about hip hop is hip hop is very good at trend setting and
setting the bar for what is cool, right? If something is sort of cool in hip hop,
it could be a dance. It can be a word. It can be a way of dressing, etc.
We all know that hip hop permeates, you know, far beyond America. Like hip hop has an impact in the UK.
It has an impact all across Europe and Asia, Japan, Africa, etc. Right.
If something is considered cool and hip hop, then a lot of young people do look up to that and they aspire to it. So, and this goes beyond music, but just in sort of certain cultures in certain places in general, a lot of what is propagated
and what is considered cool is very, very self-destructive. And so I've, I've been talking
about this for ever, right? And I'm happy that someone like Kanye West is unapologetic in
bringing that out there. And it's hilarious.
I mean, it's crazy. You will get criticized more for speaking out about the negative elements in
the culture than you will get for propagating them. Okay. If I make a song, yeah, exactly.
If I make a song talking about, you know, killing N words and, you know, disrespecting women and
selling crack and taking xanax and whatever
right no one's no one's not a lot of people are going to criticize me it's just like yeah that's
the culture that's cool whatever but if i come out on a radio interview or something or i make a song
and i criticize that behavior people are going to be the ones calling me the sellout right calling
me the coon calling me the house negro etc right and it's like what
kind of culture is that you know what kind of culture is that i guess the question then begs
like why is it that way you know because i mean obviously i think it started you know talk about
nwa ice tea you know like really going back to the beginning of Gangsta Rap. I mean, those were literally people that were using music to, you know,
tell everybody what it was actually like in their lives.
It was them displaying their life experience.
And I think it was an important message regardless of how it was delivered.
But I think that in the modern era,
you have a lot of people that aren't actually living it who are emulating it.
And just because like it's to sell a record, right't actually living it who are emulating it. And just because
like, it's to sell a record, right? I'm just going to talk about it. I mean, you even see a guy like
Drake sometimes talking about that stuff. You're like, you know, where Drake's from, you know,
exactly, exactly. So why, why is it still that way in that culture? Do you think why is the,
you know, the negativity and the violence and all that? Why do you think that that is still what's
perpetuated and popular? It's a fantastic question. And I think a lot of it is supply and demand.
A lot of times I get asked a lot, Zuby, why do you think, should the blame be on the rappers?
Why do rappers make this kind of music, et cetera? And I like to flip that question and think, man,
why are people so drawn to it? Yeah, exactly.
It's what's popular.
Yeah.
Why are people so interested in, and this goes far beyond hip hop, you know, entertainment in general, you know, music, video games, movies, TV shows.
Why are we drawn to violence?
Why are we drawn to gangster movies?
Why are we drawn to, you know, gratuitous sex or violent video games etc i think that's a real interesting sort of human psychological question um because if there's demand for it we all know if there's demand for
something people are going to supply it so if i'm a young aspiring rapper and i've kind of
say i've got the option or you know say i'm not someone who's super principled
and i've got the option of okay i can make x type of music and have a bigger fan base and get more radio
play and get played in the clubs,
et cetera.
Or I can make Y kind of music and yeah,
sure.
Maybe I can build a career,
but it's going to be harder.
I'm going to get less support.
I'll probably,
you know,
people are going to,
people are going to say like I'm soft or I'm corny or whatever,
but you know, you can't blame someone for picking X, right?
Especially if they are coming from a background and a surrounding where that is sort of considered cool or considered trendy or whatever.
So it's a very difficult problem to diagnose.
And the reason I think it's important like i said is because
it goes beyond music you know it goes way beyond music if it was just like this is purely in the
entertainment realm and this has no impact in real life or what i mean how many you know how
many rappers like what's the most common cause of death of a rapper murder right is there any
other genre of music where like you the the way people are typically dying is being murdered no
it's not just real it's real yeah yeah yeah so that's the thing it's real and
it's like you know what is going on here like what's up with this the propagation
of it and the levels of hypocrisy because of course you know if uh if a
rapper dies a tragic death you know they get they got shot something like that you know even other
rappers are going to suddenly be like oh you know what happened we need to do something about this
like we need to fix this so what then they go back in the booth and the next song is talking about
killing n words again you know and there it's like this weird sickness that just needs to be be mended and i say this is
someone who's kind of got like one foot in this world as a rapper but also kind of one foot out
of it as someone who didn't grow up in some of these areas and some of these regions but as you
as you've already alluded to there are plenty of rappers who didn't there are plenty of people who
also didn't grow up in that
environment but they still they still make that kind of music and they still send out those
messages etc and it's still considered cool and so it's um it's it's a weird one yeah it's a it's a
very it's a weird one and it's also strange because people use the term real a lot and people use the
term real really to mean sort of like street in many cases,
even if it's not real.
So you can have someone who's not from the street at all,
or has never sold drugs, isn't part of a gang or whatever,
but they rap about that and people are like,
yeah, that's real, that's cool.
And I'm like, no, that's not real.
What does real mean, right?
I'm real, because I don't rap about that stuff.
And I'm very open about my background. I'm open, I'm like, yeah, I went to Oxford. I did this, I did cause I don't rap about that stuff. And I'm very open about my background.
I'm open. I'm like, yeah, I went to Oxford. I did this. I did that. I grew up in Saudi Arabia.
I'm not a gangbanger. I'm not trying to move my mom out the hood. Um, I've never sold crack in
my life. I've never smoked crack and I'm not interested in it. So I'm being real by just
portraying myself as myself. And again, coming back to like someone like Kanye, I feel like,
I feel like he, he sort of did that from the beginning.
He never tried to portray himself as, I'm from the hood.
And he was around guys like Jay-Z, Beanie Siegel, et cetera.
But he never tried to portray himself as that.
And he still doesn't.
Even now, regardless of what people think about his music, he's like, look, you know, I'm moving more towards the church and gospel and, you know,
I'm a Christian or whatever. And he's made an, you know, he was making music about that now.
And I'm like, awesome. A lot of people wouldn't have the balls to do it, you know? So whether or
not someone agrees with everything, I'm just like, that's dope that you have someone who is that
prominent, you know, that successful, that prominent, that respected, who is just totally willing to, you know, you know, rapping about Jesus on every song and, you know, not cursing and putting out these messages and
whatever. And I'm just like, man, I'm glad that somebody, somebody is willing to do it. You know,
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trading today yeah i guess somebody has to take take the shot for everyone and uh and actually
have the balls to go that route so i yeah never never thought about that way and i you know like
i said i respect his genius for sure and i respect that he's willing to do whatever like i said just
i just don't like him that much you know but yeah there's a lot of people that i respect that are not my favorite so
that makes sense sure so that all that said who are your top five favorite rappers of all time
wow i know five is impossible for me so it's an unfair question no no that's a that's a fair Tech 9, Eminem, Jay-Z, Nas, and probably Tupac.
Dang.
No Biggie or Rakim, which are probably my top two.
But all of those would be in my top seven or eight.
I think I'd throw out Tech 9 as kind of the left field dude.
I like MF Doom in that role, maybe.
Yeah, I think Biggie would be in my top 10
but um yeah you know i think i think with some of it it's maybe because he kind of just didn't
have the chance to create as much of a body of work so whereas i can you know there's there's
tons of all the artists i mentioned like there's tons and tons and tons of their music and their catalog that I've
grown up with,
with Biggie.
It's like,
you kind of got what?
Two,
two and a half albums.
And so obviously he's a super dope rapper,
but there just wasn't really the chance to have that.
And Rakim,
Rakim is super dope.
I actually saw him live last year.
But there's not really like,
there aren't multiple
rock him albums that i kind of like just listen to he it's a little bit before my time for it to be
yeah i'm in my 40s so you know that was definitely what i came up on and also i just for me it's more
like you listen to him and you can see how much it impacted everyone else absolutely like you can see
that it was all being borrowed i'm also like like Tribe Called Quest, Black Thought. Like there's a couple that I just think really changed everything. And I
definitely miss that era of positive hip hop, like the Native Tongues, De La Soul, Tribe Called Quest,
Black Sheep. That's the stuff I grew up on. And I kind of wish that we could go back to that and
it would be that way. And you are kind of doing that to some degree, right? Like you said.
Yeah, to a degree.
It's not, you know, not as much cursing,
definitely positivity. And I think that's really great. So where does Bitcoin fit in all of this
for you besides on your, besides on your t-shirt, obviously. Yeah, that's a good, that's a good
question, man. Um, I mean, I, so like I said, I mean, I'm a computer science graduate, so I
actually, I've always been interested in technology and just kind of the
future and the way the world is going. And I'm also a fairly libertarian minded person. So I
want to say I first heard about Bitcoin like relatively early, but I didn't bother doing
any research on it whatsoever until 2017. Like I thought it was just, I thought it was like an
in-game currency or just like a PayPal alternative or something.
I never bothered to, no one explained it to me and I never bothered to do the research.
And then in 2017, I looked at it more properly and it clicked for me really quickly.
There are a lot of people out there who, you know, you have to, you can spend hours and hours explaining Bitcoin to them and they don't get it or they don't see the value proposition etc but in my case i it just clicked i was like oh wow okay i can see i can clearly see
the use case for this i can understand the value proposition i can understand from both the tech
perspective and a political socio-political perspective and an investment perspective
why this is something that i want to own and be involved in.
So that's kind of how I got into Bitcoin. And then, yeah, you know, 2017, of course,
the market was pumping, gains were crazy. So, you know, the greed factor kicked in and it was like,
okay, initially sort of, oh, look at all this money being made. I want to make some quick money.
So I kind of got in there, you know, read a few books on the subject, et cetera.
Then, you know, took the whole beating over the 2018-2019 period when the market downturned. But I didn't sell anything through the whole period. I just kept on topping up. think, you know, given my age, I've seen, I've seen the technological adoption of a lot of very
major technologies in my relatively short lifetime. So from the internet in general,
and then broadband to mobile phones in general, and then smartphones in general, and then social
media and the different social media platforms, Like I remember different points in my lifetime.
You know, I remember when people thought there wasn't much point in having an email address because it was like, well, no one else has an email address.
That was me.
That was me.
I showed up at college.
They were like, what do you want your email address to be?
It was 1995.
And I literally didn't know what they were talking about.
Yeah.
I was like, what's an email address?
Yeah.
So I remember that.
I remember when, you know, my sister was the only person in my family who had a mobile phone.
And it was like, oh, why do you need a mobile phone?
And then, I mean, it's crazy.
I mean, the iPhone was only invented, what, 2006?
That's not that long ago.
And now the idea of not even having a smartphone.
If you don't have a smartphone now, you're sort of looked at as a weirdo.
And then, so I've seen this happen many, many times and the way people talk about Bitcoin and cryptocurrency right now is extremely reminiscent of how people used to
talk about phones and Facebook and the internet and email addresses, et cetera. And I think the
use case, I mean, I actually use Bitcoin, right? Like I receive payments in it. I use it every single day. Yeah. Like I actually,
yeah, I use it. And as someone who is, you know, grown up very internationally and has a very sort
of global perspective on things and understands, like I can just see so many the idea of having a non-governmental deflationary decentralized
unhackable currency to me the use case of that on multiple levels is quite self-evident
and a lot of the things that put people off bitcoin which are some of those things i mentioned
are the exact same things that i i think attract a certain type of person to it. Right. Cause you'll have some people say, Oh, but you
know, the, the government, no government controls it. And I'm like, yes, perfect. Right. Yeah. Yeah.
I mean, look at, look at right now, how many, how many trillions has the U S government printed
just this year? Right. And what's that going to lead lead to so the idea that you've got this currency which is limited in supply and everyone can use it whether they're in the uk or america
or nigeria or china or um just parts of asia whatever everyone can use this thing without a
middleman and can transact if i wanted to send some money to like a cousin in nigeria and i
didn't want to get hit with huge fees from PayPal
or Western Union, et cetera, I could just, boom, I'll just send you some Bitcoin. They can use that.
And then, of course, there's also the investment appeal as well. If this is something that's going
to gain more and more mass adoption, then obviously by being an early adopter of it, there are significant
advantages to that as well. So all of the above are reasons why I'm very bullish on Bitcoin.
I mean, I always laugh, especially in America where like we probably have the most stable
banking system, right? I mean, in America, if anywhere in the world, you can trust your bank,
it's probably here. But then I have friends who argue against using Bitcoin.
I'm like, have you ever tried to get an international wire and waited a week for your money to come?
In the United States.
Now, try going to your families from Nigeria.
Try going to Nigeria and getting money to Kenya.
You know what I mean?
It's basically impossible.
So to me, it's such an obvious layup.
But I think that now we're seeing with all
this crazy money printing and all that stuff, I do think that we're seeing a bit of a more like
awakening towards the real use case. I mean, what do you think with everything that's happening now
in context, do you think that this is Bitcoin's moment? Like it's time to prove and shine?
Yeah, it's a, it's a good question. I mean, I think that they're like, I've been in,
you know, in it for about approaching three years now. But I think that with like with many things,
I think there will be multiple waves of awakening, right? Like I think 2017 was a big one,
when it spiked up to 20k. And that put it on the radar for a lot of people. Right. And then so I think most people now, probably most people in the UK and US have heard of Bitcoin now.
Right. Prior to 2017, most people probably hadn't heard of it.
I think now there's at least the awareness. Most people don't have it. Most people aren't invested.
Most people can describe what it is, but they've at least heard of it. And I think, you know, in the next sort of bull run,
and when it cracks, I say it cracks 20k again, and you start getting all of the newspaper articles,
and you're seeing it in the mainstream, etc. That'll be like another wave, and then the market
will probably downturn again. And then, you know, each time there will be a sort of bigger
adoption wave. And as the technology continues to improve and get faster and get cheaper, et cetera, I don't know what the timescale is on this.
But I think there will be a stage and there will be a critical mass hit, you know, on that adoption curve.
Tipping point.
Yeah, there will be a tipping point where it goes
from being this very sort of fringe asset, an idea that's maybe adopted by one or 2% of the
population to, I don't know, that tipping point could be it, it could be at 10%, it could be at
20%. But there'll be a point where it's like, Oh, wow, okay, very quickly. This goes from being
something that just a few, you know, nerds and
geeks and investors and whatever are interested in to something that's a lot more mainstream.
And I think, you know, there might, it might also need to, I don't know, maybe, and there'll be some
sort of, sort of killer use case along the way, or maybe some very large company, I don't know,
Amazon, McDonald's, whatever, like they start accepting Bitcoin or
they, they sort of partner with some blockchain company or something. And that just leads to much
bigger adoption and an understanding, something that the sort of lay person, you know, someone's
grandma can understand the use case of it just as well as a, as a teenager can. Well, all our
grandmas and cousins were buying it because of us in 2017,
but it wasn't for those reasons.
It was because they thought
they were going to get insanely rich really fast.
It went badly, which was very damaging,
but I do agree with you.
I think you touched on the phone and the internet
and all these things.
You don't think about how those work.
You don't think about what they do.
You just use them.
And I think that's, whether it's Bitcoin or not,
I think that's going to be the truth with blockchain. You know what I mean? I think
that the technology itself is going to kind of be behind everything. You're just not even going to
think about how it works. You're just going to kind of, you know, know, know maybe that it's
there and hear whispers. Are you bullish on any other projects besides Bitcoin or are you really
just a Bitcoin guy? I'm not a Bitcoin maximalist. I'm maximal-ish,
but I think that there's probably,
you know, I definitely believe in Bitcoin itself.
And I think that, you know,
Bitcoin is going to be Bitcoin.
I think that there are plenty of other projects out there.
You know, Ethereum being the second obvious one,
which still has a lot of room for growth
and a potential use case.
And then lots of, like, to be honest, I think anything in the top 100 right now,
at least on a relatively short term, is probably going to go up in terms of
monetary value, because it looks like we're in a fairly bullish phase and might be for the next
12 to 18 months, hopefully. We will see.
It could go.
Yeah, it could go.
And, you know, we could have that sort of trillion plus market cap.
But yeah, I think, look, I think sort of 98% of projects I don't think are going to do
anything particularly useful in the long term.
I don't know how many cryptos are out there, 3,000 or something now.
I don't think most of them are going to be.
There'll be a grand culling where we lose 99% of them, I'm sure.
Yeah, but I don't think that's it.
The internet boom in the late 90s, I think it'll be very similar.
Yeah, but I don't think that's going to happen just yet. I think there's still quite a lot of
playtime for people who are into their trading and just sort of
getting their ridiculous multipliers and stuff yeah i think i think that's gonna continue for
at least several more years but i think super long term um i think bitcoin is going to remain the
king and stay at the top and just keep getting better and better um but yeah i think that there
are other projects that in their own way, shape or form
are gonna have some positive long-term impact as well.
Yeah, I agree with all that.
So you're a life coach too.
And you do one-on-one training.
So if I was a client coming to you today,
where do we start?
Oh, where do we start, man?
It would be starting on what your goal is.
What are you trying to achieve and how
can I help you to achieve it? All right. So I want to be a billionaire and I want to touch 10 million
people. Let's go. Okay. I'd actually start with like a why and get a deep understanding of why
you want to be a billionaire and why you want to impact all those people. And then from there, I would normally go through different aspects of people's lives and see
which areas they have the most room for improvement in.
That's the way I generally operate.
The way I do my coaching is very much based on what the individual needs.
So rather than me sort of sitting there and trying to give a lecture or a lesson on what the individual needs. So rather than me sort of sitting there and trying to give a lecture or a lesson
on what I think I should be telling them,
it's more like, okay, let's sit down
and see how can I best help you
to reach what you're really trying to do.
Interesting though, you wanna touch 10 million people,
but you're willing to take the time to talk to one.
Yeah, absolutely.
It seems like there's like a bit of a bipolarity there, but how do you have the time to talk to one. Yeah, absolutely. It seems like there's like a bit of
a bipolarity there, but how do you have the time to focus on individuals and how, you know, care
enough to actually impact, you know, that one person's life? Well, that's, that's a great
question. I think there's, there's two parts to that. I think number one is I care a lot about
depth, not just width. So sure. 10 million is a very wide number. That's a big number of people
to reach. And this is something I really learned through my music, especially as an independent
artist. It was never for me just about maximizing the number of people who hear my music or see my
stuff. But actually, I've got, I don't know, half a million followers on my social media, but I don't treat that as one blob of half a million.
To me, that's like half a million one-to-one relationships, and that's how I view it.
I think that's really how you I can help one person significantly individually, then they can go on and impact hundreds or thousands or millions of people. So it's also part of the program, right? A lot of people have their own, everybody has their own potential, it sort of like ripples, it ripples outwards. So, you know, I've never
even thought if it's the, I want to impact 10 million people, like 100% directly or, you know,
indirectly, indirectly, it might be a hundred million or a billion because of the network
effect. And like you just said, like if one of the people that you coach becomes someone who
influences 10 million people, then by proxy, you have influenced their 10 million people on top of it's interesting.
So like I've done CrossFit for years.
I love Olympic lifting and I see obviously that that's a big part of what you
do. So because of COVID,
I basically hadn't lifted a thing in like four or five months.
I finally got my hands on a bar.
I went to squat yesterday and my legs locked up at like 95 pounds
i'm like 80 off my top so yeah this is what you do right man help me how how do i get back to any
semblance of uh what i previously was because i'm in my 40s and it's like you know i i you actually
tweeted about it recently you're were like in your twenties,
somebody told you wait till you're 30 and your 30s wait till you're 40.
And I feel that same way too. Cause I'm just not stopping.
You know what I mean?
But like my body is not the same as it was 20 years ago. Like, so, you know,
how do you address like that fall off for someone in fitness when they take a
huge break?
Yeah. I mean, I think the same, look, same thing happened with me.
Like leg strength in particular
has taken a hit over the past couple months because i haven't been able to like i've been
able to maintain my upper body with like you know pull up variations and push up variations and
whatever i haven't lost too much strength but yeah lower body i've been training it but it's
hard to replicate squats and deadlifts so um you know firstly it's dude it'll it'll come back like muscle memory is
a very very real thing and most strength losses just like most strength gains in the short term
most strength losses in the short in the short term are um they're neurological rather than
muscular so you probably haven't lost yeah you probably haven't lost much muscle at all, but your body is just not used to
firing off those muscles at maximum capacity. I mean, a huge part of it is like, I just can't
get there. You know what I mean? It's not even about if I'm going to get the weight back up,
it's if I'm going to even get down. Yeah. So it comes back, it comes back a lot quicker the second
or third time around. So, you know, the same, I tell tell people look the same the same way you built it
is the same way you'll rebuild it but it'll just happen it'll happen quicker and it's frustrating
you know like yeah most of us are there you know i mean i was i was squatting two days ago or
yesterday and everything just felt like 40 heavier than usual and yeah And yeah, it's annoying. It's frustrating. Cause I know what my strength
used to be. I don't like going backwards, but, um, you know, don't do anything drastic,
just stick with the program. And I mean, 95 pounds felt like 250 pounds would have felt
I wish I was exaggerating, but I'm not, I mean, it's really, I think it's just incredible how
fast it falls apart. Yeah. It mean, it's really, I think it's just incredible how fast
it falls apart. Yeah. It comes back so fast though, as well. Yeah. So, well, that's good
to hear that. I have some, I've come back from things when I was younger injuries and stuff like
that rather quickly, but like, it's just, I'm at this point in my life where I'm like, maybe I
should just run, man, ride a bike, you know, like just skip it and not do it at all. So I want to talk
about the music business a little bit. Like, I definitely had all of the like, sort of stereotypical
bad experiences, like doing beats, not getting paid, like having, you know, like, I got sued for
copyright issues, because like, my core was sort of sampling and all those things have you had any of those sort of like the big obvious uh obstacles and barriers in your music career doing it independently
that's a good question man i've actually managed to evade a lot of them because i've done it
independently like yeah i don't i don't really operate inside the music industry and i never have
like yeah i'm not really part of the music industry it's never particularly embraced me and I've never particularly embraced it from
the very beginning when I put out my first my first CD I was like you know
I'm just gonna do this thing myself and I'm gonna focus on the fans I'm you know
whether you're independent major signed unsigned whatever like the the fans are
the lifeblood of any artist anyone
any creative it all comes down to the fan base so i i'm fortunate that i i that clicked for me early
um and i was inspired by a lot of rappers you know who had built up their stuff independently
even before they got signed guys like too short lud ludicrous, uh, slim thug,
master P cash money, like all these people who I'd seen. And it was like, Oh wow. Okay. Yeah.
Like they've built up their thing and they just own that. So I took that blueprint and I was like,
okay, I want to, I want to do it that way. It's going to be slower. It's going to be harder,
but I can maintain my creative control, financial control, business control.
I don't need to answer to anybody.
And I've kind of been doing that for so long now after eight albums and EPs that it's kind
of like, I used to get people asking, oh, like, you know, would you want to sign to
a label or whatever?
And it's not even on my radar.
I don't even think about it.
No, it hasn't been on my radar for over a decade i'm
just like no i just just do my thing and i have my audience i have people who like me
and they're willing to buy stuff whether i release a hat or a t-shirt or a cd or whatever i've got
an audience who's willing to buy it i can reach them i can make music videos i can get my stuff
on all the platforms so important yeah and you know and financially
understand that yeah yeah but it's not just music it's not just in music man it's true of any like
you said to any content creator i learned this really early too i mean record deals used to make
sense for artists 20 years ago yeah but then when it started to become like these 360 deals that
people might not be familiar with but where they you, you know, they want your show, they want a part of your touring, they want a part of music because obviously them, you know what I mean? Like you're super fans who will do exactly what you said, buy it, buy everything you do.
They'll consume all of your content. They really believe in you. That's a core for a lifetime of
earnings and business and way more than someone who has like hundreds of thousands of fans,
but is locked into a terrible contract with a label and is basically like working and to be
bankrupt right yeah i mean yeah i don't like the idea of being held hostage in any way shape or
form this includes being held hostage by your own fan base yeah and that is part of why and i'm
grateful for this it's why i'm happy that like i just i'm just authentic um because i always get people people now asking me if I'm worried about getting canceled.
And I'm like, I can't be canceled because my audience isn't that type of audience.
My audience stands against cancellation.
They stand against deplatforming.
They already know, like I'm pretty open with my, I'm pretty open with what I think.
And I have been for a couple of years now.
So look, not everybody look not everybody not everybody
likes it not everybody agrees but even a lot of people in my audience like what unites my audience
partly is just like free thinking and willingness to be a very open-minded and agree to disagree
and whatever so my audience isn't all just like one block of you know whether this is down the lines of i mean i've got
i've got like major fans who don't even like hip-hop right yeah they like me or they like my
podcast or they like just the way i think or whatever and then i've got people who like you
know they very much might disagree with some of my political opinions or like, you know, I'm a Christian.
They might be like a, you know, a firm atheist or whatever.
But I respect them.
They respect me.
I'm kind to people.
I don't go out of my way to like upset.
You know, I don't go out of my way to upset people or insult people or target people or harass people or whatever. So through all of that, it just means I've got,
I've got like a fan, I've got an audience and a fan base that I genuinely like and who genuinely
like me and respect me. And they're not kind of, they're waiting for me to say the wrong thing or
like, I can tell, I can go on. So I can, I can talk about almost anything. Yeah. And it's cool
because a lot of people can't do that.
And I do get people.
It's funny.
Over the past two years, I've sort of become this magnet for people who are in lots of different industries,
whether it's music or tech or acting or the literary world, education,
who are constantly DMing and emailing me because they feel like they're being held hostage.
They feel like they're being sil hostage. They feel like they're
being silenced. They're worried about getting canceled, et cetera. And so they're now contacting
me saying like, you know, like, actually I see how you navigate this. How, how can I do this?
Or how do you do that? Or how do you deal with this issue, et cetera. So I didn't,
what's the answer?
They might lose their job if you tell them to do what you do you know what i mean so yeah it's um it's a tricky one and you know i i encourage people number one to
to to have courage right i think a lot of the problems i think so many problems stem from
dishonesty and cowardice and i i don't think this is unique to right now.
I think like all throughout human history, so many problems just stem from dishonesty and or
cowardice. So people simply not being willing to tell the truth or be authentic. This goes for the
media. This goes for politicians. This goes for individuals for individuals right so much stuff is just rooted
in lies and then also people not willing to stand up for what they know to be right or what they
believe to be true right because they want to be accepted i mean it's basically like truth is dead
because people don't care about the truth they just care about consensus right i mean they just
want everybody to agree and yeah we live in the age of the narrative and it's
difficult, you know, human beings naturally want to be accepted and that makes sense. So it's very
difficult to go against the narrative. If, if you're in a, if 90% of people or even 70% of
people think one thing, no matter what it is, and you don't think it's right, or you don't,
or you may be in some cases even know it's not right. It's very difficult to, to go against that
and to stand for what is correct. And you can see some really extreme examples of this, of course,
throughout history. But there are also ones, you know, on a daily basis, which are a lot more mild.
And oftentimes it doesn't even need to, you could even have a majority opinion. And even the majority opinion can be difficult to voice because you have a
small percentage of people who are just very, very intolerant or aggressive towards anyone who
doesn't think the way they do. And, you know, we're seeing this happening all across society
right now. And no one wants to be the person who kind of steps up and gets their head
on the chopping block sort of thing right um so but but when you do that the problem to constantly
kowtowing to that beyond the fact that it kind of like depletes your own soul
is that actually it just exacerbates the problem right so with this whole cancel culture thing the
only reason cancel culture works is because of cowardice.
If there were no cowardice, if people weren't cowards, cancel culture wouldn't work. Right.
It's cowardice from companies. It's cowardice from just individuals.
It's cowardice from, you know, because people like, oh, well, you know, what if I get like, I don't know, someone tells a joke on Twitter or they and they get fired.
And it's like, look, that's cowardice on their employer's part.
Right.
And it's cowardice on their colleague's part.
It's like, look, if someone hasn't done something that is super egregious or criminal or, you know, genuinely, sir, sure.
Some stuff is is legitimately awful.
Right.
You should you should get canceled for certain things.
Yeah. should you should get canceled for certain things yeah but if it's just like oh you know you scott
you tweeted some you tweeted something seven years ago which is like which is a little bit on pc so
we now want to like you know and it's just like come on that's that's ridiculous you know so like
people evolve like you know like and there's so much punishment for it because of social media
and that everything's out there but like to be held accountable for like slightly questionable ideas you might have had like 10 years ago that you've
probably evolved on is so absurd it is and dangerous because like yeah you know you can't
put the as i say you can't put the shit back in the horse right so like once you've said it it's
out there it's impossible that's interesting i think it's it's a there. It's impossible. That's interesting. I think it's, it's a really important,
I mean, you said two words on Twitter, right? Okay, dude. And they tried to cancel you. I mean,
really, right. I mean, yeah, yeah. That's literally what happened. Yeah. I got, um,
I got temporarily suspended for, um, someone boasted that they sleep with more women than I do.
And I just said, okay, dude. And,. And yeah, a week later, my account was,
my account was temporarily suspended for hateful conduct.
Okay. So then knowing that, and so like, no matter what you do, there is a risk of deplatforming.
And I've talked to, I talked to pomp about this. I've talked to a lot of people, like
when you have a certain level of following, whatever, you kind of need to find a secondary
way to interact with those people, like basically get them off Twitter right on
if it's getting their email address getting them to their website yeah I was
part of that Twitter hacked and it was terrifying because I was like man what
if these people never find me again you know what I mean like I lose that my
audience you know my people so like how do you like having gone through that and
actually had the violation like how do you make sure that those 300 hundreds of thousands of people can find you if you
are the platform from platform?
Yeah.
Well, I use a lot of other platforms.
So I'm also on, um, parlay.
I'm on Instagram.
I'm on Facebook.
I'm on YouTube.
Um, I'm on minds.com.
So, you know, and I've got Twitter is my biggest following, but I've got 200,000 across the other platforms.
So, you know, I can be found.
I have an email list as well.
I need to push it even harder than I do, but I do have an email list.
So, look, I mean, I don't want to lose my account.
Of course not.
Yeah, of course.
And I play within the rules.
I don't violate the rules.
Okay, dude, what didn't violate the rules?
I don't violate the rules. But it's good to didn't violate the rules? I don't violate the rules.
But it's good to just know that, yeah, we're always on a shaky foundation.
I mean, this goes back to MySpace days, right?
I used to have 30,000 followers on MySpace.
MySpace was the greatest social media innovation in the history of mankind.
And I will die on that hill.
I will die on that hill.
MySpace was the greatest.
MySpace was dope, man.
Nothing really totally matches it. And, yeah, you know, I built my MySpace up the greatest. MySpace was dope, man. Nothing really totally matches it.
And yeah, you know, I built my MySpace up to 30,000 people and then it died a very quick death.
So from that point on, I realized, okay, I need to always make sure that I've got multiple platforms
and ways of reaching people. And look, I don't want to lose any of them, but let me not be sort
of totally caught with my pants down so that if any
one of them you know disappeared somehow or became just unpopular in the future then i can still
i can still reach people and i don't think there's like any sort of 100 perfect fail safe way of
doing it but the best you can do is to at least consider it and have some type of backups,
you know, not put all your eggs in one basket.
And a lot of really scared TikTokers right now.
Exactly.
Great example.
I mean, people who probably make millions of dollars because of that platform are afraid
it's going to be banned.
So I know we're up against it here.
So give you a chance to shill your book, tell people where to find you, tell us what you
got, you know, what we should look forward to in the future and where they can definitely keep up with
you. Yeah, sure thing. So in the future, you can just expect a lot more. I'm going to start
working on my next album soon. I want to put out a new album in 2021. Um, it's been a while since
I released like a whole bunch of brand new music and I've got a lot of ideas. So that's on the
music front. My podcast, real talk with Zuby comes out of ideas. So that's on the music front. My podcast, Real
Talk with Zuby comes out every Friday. So that's going to continue. My book, Strong Advice, Zuby's
Guide to Fitness for Everybody is available as an ebook on paperback and also on audio book.
You can get that as well as my music and merchandise at teamzuby.com. And yeah, if you
want to listen to my music, then you can find me on all platforms
uh spotify apple music title google play amazon all of them just search my name zuby z-u-b-y and
you can find me i got like a thousand old beats from like 2007 to 2014 you can have them they're
all terrible at this point but you know send them out put out an album i haven't done anything in
years well man thank you very much for uh taking the time i think it's inspiring and important that but you know, send them out, put out an album. I haven't done anything in years.
Well,
man,
thank you very much for taking the time.
I think it's inspiring and important that,
you know,
there are voices like yours who are unapologetic and,
and you know,
who will really tell the truth come hell or high water.
So thank you for that.
And definitely have to do this again.
I look forward to keeping up with you in the future.
I appreciate it,
Scott.
You have a good one.
All right.
Thank you.