The World This Hour - The World This Hour for 2025/02/16 at 07:00 EST

Episode Date: February 16, 2025

The World This Hour for 2025/02/16 at 07:00 EST

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But it's time to imagine what we can do with more. Join Scarborough Health Network and together, we can turn grit into greatness. Donate at lovescarborough.ca. And just wine. And that's what I'm referring to is, when it says Canada on the label or 100% Canadian, you know, in countries around the world

that I've been able to travel with, you know, in contingencies across the globe. When it says 100% France on something, you guarantee that it's 100% France. There is no, you know, ambiguity on that. And I guess what I'm seeing online, not just in wine, but number products, vast confusion. What do these terms actually mean? And that's what I'm trying to tap into. By law, if they say product of Canada or they have the word Canada or the Canadian flag, it needs to be...

So product needs to be 98%. If they just have the Canadian flag or the maple leaf, it needs to be 51%. And if not, they're subject to fines of up to $10 million. So there is law. And if you think that a manufacturer producer is contravening law, you should submit a complaint. Yeah. It's coming to head for sure. It's been a battle. It's definitely been ramping up the last few years in our industry. But I see this across other industries as well. And I just, I really feel confusion and anger and mistrust by consumers on all sorts of

products, not just wine. And I think that's where I think there should be a third term, which means if that's as 100% Canadian, it is a hundred percent Canadian period. Like it's from manufacturing to the goods. And it's not about not supporting other global partners of ours. The discussion is consumers' confidence. That's what's saying on that label is actually meant by that. And if somebody wants to support a hundred percent Canadian, then they should have that guarantee that that emblem means that, not some kind of formula of some sort. And that is what I'm feeding off of right now.

And I feel people's frustration on that. Certainly. You know, this whole hour, I'm so sorry to tread on your words, but we're almost at the end of our segment. And the frustration and Exasperation that I hear as you're describing this is really one that has echoed across the country and certainly throughout this conversation Richard thank you so much for calling excuse me for cutting in but we are at the end of this segment I'm gonna close out vast by turning to you for a moment because we didn't have that much room in this conversation to talk about

the cultural aspect and the public institution support for entertainment. And something that's so interesting is that, you know, we started out this conversation talking about how 81% of Canadians were considering some form of bi-Canadian. There's been, you know, as some of our earlier callers, particularly people who have businesses, have been describing a huge surge in interest and almost an anger at not being able to get some of the products that they want from Canada. The frustration that Richard just expressed, Maurice expressed, Dan expressed, we had so many callers feeling frustration.

And I think there's a, you know, I used to live in Quebec, in Quebec City, and something I really noticed there was incredible support for the arts resulting in major artists rising, right? Charlotte Cardin and Denis Villeneuve and so many vibrant local careers that then launch internationally because of public support for Quebec goods, for Quebec personalities, for Quebec culture. And I realized there were a lot of politics at play there that, you know, are supported at different levels of government. But I wonder, as we think about the cultural piece here, what can English Canada learn from French-speaking communities around support culturally for things

that are made at home? Oh, wow. I love that question. I think we need to keep paying attention to that digital infrastructure that even helps us discover and consume cultural content, right? We were kind of, I was kind of joking around even about the definitions and the parameters around that, but I think what we can learn is in terms of protecting and elevating, we also have to think about new forms of accountability for large technology companies, but maybe also switching away. So something like Spotify, even if you're listening to some really awesome playlists,