THEMOVE - What Was Behind Van der Poel & Alpecin's Massive Gamble? | Tour de France 2025 Stage 9 | THEMOVE

Episode Date: July 13, 2025

Lance, George, Sir Bradley Wiggins, and Spencer Martin break down an intriguing day at the Tour de France, which saw Tim Merlier win a tough sprint ahead of Jonathan Milan to claim his second stage vi...ctory of this Tour, after Mathieu van der Poel’s day-long breakaway was brought to heel inside the final few hundred meters. They discuss the potential reasons for Alpecin–Deceuninck sending two riders into an incredibly taxing early breakaway, why Visma–Lease a Bike continues to burn matches to make the race as hard as possible, the massive prize money disparity between the Tour de France and other marquee sporting events like Wimbledon, and what could be done to level the playing field, before previewing tomorrow's brutal stage, which will see the battle for the GC shift back into high gear. The Feed: You heard it first on THEMOVE. A better morning for only $3.99 and our listeners save 20% today. No code needed, the discount is automatic. Go to https://thefeed.com   Timeline: If you care about performance, recovery, or just want to stay strong as you age — check out Mitopure. Go to https://timeline.com/THEMOVE and you’ll get 20% off.   Roka: THEMOVE listeners get 20% off. Just go to https://ROKA.com and enter code THEMOVE at checkout. Ketone-IQ: Take your shot: Get 30% off your subscription, plus a free gift with your second shipment at https://Ketone.com/themove LMNT: Get your free 8-count Sample Pack with any LMNT purchase at https://drinklmnt.com/themove Be sure to try the new LMNT Sparkling — a bold, 16-ounce can of sparkling electrolyte water. Ventum: Enter Ventum Trivia of the Day for a chance to win the Grand Prize: $5,000 of store credit towards any Ventum bike. Don’t want to leave it to chance, 10% off sitewide using the code THEMOVE10 or 20% off any NS1 road bike build with code NS120  https://ventumracing.com/themove/

Transcript
Discussion (0)
Starting point is 00:00:00 You never think that Matthew Vanderpool is going to go at kilometer zero with a teammate with a teammate I didn't know what I was watching. Yeah, I think he shocked. He shocked the whole peloton so much So that they they didn't even react. They probably thought he was joking like, okay, what's going on here? Before they knew it. He's got four or five minutes You can't give a guy like Matthew Vanderpool four or five minutes with a teammate because you know, they're going to go all in Riding together efficiently getting feeds from the cars all day long, being a hot day, it's a huge advantage. They got caught at the end, but it made for a very, very exciting stage.
Starting point is 00:00:29 Very exciting. Yeah. All right, everybody. Welcome back to the Move Podcast, talking about stage nine. Alain, what do we do? Stage nine, from Chino to Chateaureux, from Chinon to Chateaureux. Otherwise known as Mark Cavendish's town.
Starting point is 00:00:53 Apparently they have also, they've given him co-billing on that, but before I want to show a picture, I snapped a picture of the coverage earlier, but joined by Sir Bradley Wiggins, Mr. George Hinkappy also and yet another day without the famous cowboy hat, right that he had to take up Take a lean on his house to buy here in Aspen, Colorado I'll remember one of these days and the it's coming and the professor Spencer Martz I did want to mention what that was Cavendish his first tour de France win I was there with him. I helped lead him out for that win
Starting point is 00:01:22 and that was Cavendish's first Tour de France win. I was there with him. I helped lead him out for that win. Really exciting. We were new team, Team Columbia, small team, and boom, wins this stage of the Tour de France. Now, let's look at it. I mean, this is amazing. Now, I'm assuming this is up year round, right?
Starting point is 00:01:35 Did it, what do you reckon? Do you reckon they put it up for the stage today? Cause it doesn't look like the same material as the top one. Sort of perspex, something like that cardboard. It does look a little you're right on that. You're right. Nonetheless, that's that's pretty sick. That is awesome. That's great.
Starting point is 00:01:55 Hmm. Hmm. It was once a town. I did ragbrite many, many times, but there was a town called Armstrong or something like that. And so I took a picture. I thought that was cool. Where's that? So Mark Cavendish can eat his heart out. I have a little town in Iowa.
Starting point is 00:02:11 Where is Iowa? No, I was going to say, I thought it was in Massachusetts, Armstrong, Massachusetts. I'm sure there's an Armstrong in every state. Anyways, fantastic win by Tim Merlier. His second stage win. Congratulations, Johan Brunel. You got one right on outcomes. Spencer, you have been unseated for the day. I know.
Starting point is 00:02:33 I fired him up yesterday on our show. No, he was not. I went all Americano. I was really, I kinda got sick of that back and forth on the group chat. We even side texted Johan and I. We made up. We're boys again.
Starting point is 00:02:45 It was getting heated. And for a minute I thought, oh, oh, we may have to bring in a counselor, some sort of therapist here on the team. HR, where's our HR department? So gee, I know we were at dinner last night and of course Bradley and I are non-consumers of ethanol in some form or fashion.
Starting point is 00:03:11 But we're happy about that. But you were going. I mean, what's this thing getting all... You're hammering the vino. I didn't even see you, but I slept like a baby. I slept the same. Same here. I had a great sleep also.
Starting point is 00:03:25 Yeah. I slept the best I've slept in months. Would it have to do with this? What is this? The dream shot? Because it would, Matt from The Feed gave us a shot of this and I, essentially I've been a great sleeper my whole life. My wife is one of the worst sleepers ever.
Starting point is 00:03:39 And so I'm always interested in these sleep hacks, but he gave me this shot of this stuff, and you guys apparently took it and slept like babies. Yeah, Matt came up with it to try to fix his own sleeping problems, and like you said, it's called a dream shot, and I'm highly, highly impressed with it. You seem rested. I am.
Starting point is 00:04:00 Best sleep I've had this whole tour to France. And today is the official day we're launching this product, the world premiere for this product. You heard it first on the move. So as I get older, and most people who get older, it's harder and harder for them to sleep. And I live with a person who struggles with sleep. Yeah, it's great.
Starting point is 00:04:26 It's got Tart cherry in there, which we see the guys drinking every day. You started drinking that in the Tour de France a long time ago. Magnesium, which we all know helps with sleep. Secret new peptide that stops you from waking up. And if you do, you fall right back asleep. Taday's using it. Jonas is using it at the Tour. Great stuff. Really? Yeah. Hel helps with reduced inflammation. Well, they're using Tartar. Yeah, Tartar. Yeah, that's what they're using. And this is the main,
Starting point is 00:04:49 one of the main products, isn't it? Yeah. Ingredients. Wow. So what I think you'll notice is that, and this does happen with me, you know, this is what happens when you get to be 54 and you don't drink alcohol anymore and you hydrate a lot, you get up a lot. This is, now we're getting into sensitive territory. You get up a lot, take a leak a lot. It's a little weird, but. Yep, you're taking one of those. I'm taking these, yeah.
Starting point is 00:05:16 I had one last night, great. It's available today, you heard it first on the move. Better morning for 3.99. I mean, 3.99, I pay whatever to sleep well at night. That's nothing. And listeners today say 20%, no code needed, the discount is automatic. Go to thefeed.com.
Starting point is 00:05:32 I mean, that's a game changer. This is a true fact. 50% of Americans struggle with sleep. 50%. Think about that. Think about that in terms of, that's a, I wouldn't call it an epidemic, but that is a major issue. I know that when I get behind now, we're just riffing when I get behind on sleep
Starting point is 00:05:49 I'm a different person. Yeah, and it's going up all the time. They reckon next year should be 55 Come on, and you know what else speaking of the feed? Hey, don't forget to feed the animals I gotta say I like that. I fucking whoops trucking love. I love I love those hits. I love those spots Yeah, also today brought to you by timeline as someone who's trained hard most of his life I like that. I fucking, whoops, trucking. Love, I love those hits. I love those spots. They're great. Also today brought to you by Timeline. As someone who's trained hard most of his life, I've learned that real performance doesn't just come from the gym.
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Starting point is 00:06:59 Last one here for a sec. Also today brought to you by Roka. Of course, if you're watching the show, you can see it, I'm rocking my Roca readers. What did we decide these were? What, Elise, these are the what? Two of those? No, we're not talking about the strength anymore.
Starting point is 00:07:14 The Lockhearts, these are the Lockhearts. This is the Roca Lockhart. And these are the Havana's, which you've been trying to steal from me since I got here. Yeah, and I, sidebar, I mean, if I didn't know any better, I, sidebar. I mean, if I didn't know any better, I would actually think you're from Havana.
Starting point is 00:07:29 A lot of times. Close? You goony goo goo. You goony goo goo. You know that? I got no comment. Isn't that from Scarface or something? Goony goo goo?
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Starting point is 00:08:20 Enter the code, THEMOVE at checkout. What a stage. What a stage. What a stage. Listen, we're gonna get into the stage, but I just have to set this up. Cause I woke up behind today. I was on, just off. All right, so I had this golf thing last few days,
Starting point is 00:08:43 rallied yesterday. Anyways, don't't talk about that. Olivia, my daughter, came home from summer camp last night. Very excited to see her. She had this allergy thing break out. So we're a little freaked out by that. And then we're sitting at home and the power went out. I like all the power in the house. Dark, pitch black, couldn't see anything.
Starting point is 00:09:01 And I'm like, OK, this is this is this is weird. And it never came back on. So I was it was. And I'm like, okay, this is weird. And it never came back on. So it was, we were all just like, well, I guess we'll go to sleep. What time was that? That was at about 10.30, which is the time to go to bed anyways. But so I was a little thrown off.
Starting point is 00:09:19 Now, another just personal opinion on this, this is how they get us, right? We all think about bombs and missiles and guns. No, no, no, it's the power source, the power grid. That's how they get us. No communication, no light. Bro, why are you so dark here? I don't know, because I was talking about how I woke up,
Starting point is 00:09:38 where I was going with this was when I got up this morning, groggy, I wake up to Vanderpool and his teammate off the front flying five minute gap. And then I start to watch and they apparently went at kilometer zero, which is a move that, you know, this is a Jackie Duran move, right? Jackie Duran kilometer zero.
Starting point is 00:09:57 He would start, we all know where kilometer zero is. You kind of start to see it. And he would take a run on the Peloton just to get a gap and people would let him go. You never think that Matthew Vanderpool is gonna go at kilometer zero. With a teammate. With a teammate.
Starting point is 00:10:12 I didn't know what I was watching. Yeah, I think he shocked the whole Peloton so much so that they didn't even react. They probably thought he was joking. Like, okay, what's going on here? Before they knew it, he's got four or five minutes. You can't give a guy like Matthew Vennepoel four or five minutes with a teammate
Starting point is 00:10:26 because you know they're gonna go all in, riding together efficiently, getting feeds from the cars all day long, being a hot day, it's a huge advantage. They got caught at the end, but it made for a very, very exciting stage. Very exciting, yeah. There was some discussion on the commentary
Starting point is 00:10:39 that I was watching that he did it in retaliation for the move that Milan pulled on him yesterday, where Milan lost 10 points, was it, on the points competition. And that was his retaliation. That was what Italian commentary was saying today, that that was a way of going out and taking the points at the intermediate and then carrying on after that. But I don't know how true that is. I mean, it's very difficult to, I mean, that's one hell of an effort if it was a retaliation.
Starting point is 00:11:03 For a guy who we've remarked has been given his all and looking tired. I mean, what a one hell of an effort if it was a retaliation. For a guy who we've remarked has been given his all and looking tired, what a week he's had. What a week. That's already two stages where he was in the breakaway, essentially from kilometer zero. Those efforts, take it out of you. It doesn't matter how much of a beast you are, that adds up. So what is the retaliation?
Starting point is 00:11:21 To take the intermediate points or to affect the final? I think the thinking was, and I think you got to be maybe a little thicker skinned in this if you're Alpecin, but they get bumped in the sprint. Milan loses 10 points in the green jersey classification. Maybe that matters, maybe not. I guess the thought is we're going to go in the break. Little Trek, they were confused.
Starting point is 00:11:40 If you could listen to the comms, they didn't know what was going on. They were just like, OK, guys, watch. We don't really understand what's going on here. Takes the intermediate points. That's kind of a little bit of a finger in the eye. But then I guess they made Little Track burn their whole lead out, chasing them down.
Starting point is 00:11:55 And then like, we didn't really see Sudol Kwik's up working that much. They're sitting back. Guess it didn't matter because there was no lead out anyway for Merlier. But then Merlier wins because Milan's burned his lead out. And I guess that's the retaliation. Does that seem a little like, I don't know,
Starting point is 00:12:10 if you guys ever met Christophe Routh, the manager of Alpecin? Pretty calculating guy. That's where this loses me a little bit. And Johan is chiming in on the group chat because he's watching the show live. Retaliation is not true. Vanderpool said that Milan had done nothing wrong yesterday. So, who knows what to believe, but nonetheless,
Starting point is 00:12:31 Herculean effort. And one of those efforts, at first you're like, it's a real head scratcher. And then at the end you're like, he's trying to, he drops it, the teammate gets dropped, he's all alone. And as is often the case in these sprint finishes, it's coming down to a kilometer, two kilometers, three kilometers, and you're just rooting for the, I personally was like, come on bro, you got this, anything, do something.
Starting point is 00:12:54 And funny, Van Der Poel gets caught one K to go, Ry Karp gets the most combative of the day, so his teammate. So Van Der Poel has got a tough morning tomorrow on the tough stage and it seems strange, doesn't it, to think what he's gained from that other than the potential of a stage win. But was it ever going to happen? I mean, it was a long or short call, tall order to think he could stay out there for the whole stage. A lot of, a lot of things could have happened where he might've had a chance.
Starting point is 00:13:18 Um, you know, I think we saw some random teams go up there and start pulling. We don't know if it was just to stay in the front, you know, be safe from the crosswinds or just to try to go for the win, which they had very little chance of that. But all of those factors ultimately lead to him getting caught at the end. I mean, if it was just Leto Trek doing the work like we saw for a while, they probably wouldn't have caught him. It is one of the most common questions I get from the average person who just watches cycling, really in July, it's a top three question.
Starting point is 00:13:48 Like how is it that they always, this breakaway goes and that they always catch them right at the end? I get that question a lot and it happens a lot. I guess at the end of the day, it's just a math equation. You're knowing and they were factoring in other things. They knew that the last kilometer or two,
Starting point is 00:14:06 net-net was slightly uphill. It's gonna be virtually impossible for a solo rider. Doesn't matter who you are, but they just start to calculate the time. And generally speaking, what they work off, 10 seconds a kilometer. Yes, I was, we thought it was a minute a kilometer, you know, particularly in that last
Starting point is 00:14:25 15, 20, depending how many are in the front. That's the X factor there is Matthew Vanderpoel. Even you saw Jim Lear's interview. He's like, give a guy like that five minutes. You don't know what's going to happen. He made a very stressful, very hard day for the Peloton, obviously for Vanderpoel as well. But this was a much harder day than I think people anticipated. Yeah, yeah. Modern equipment's changed that calculus too, because now a solo rider can go closer to the speed of a Peloton than they used to be able to go, and that's why you don't see the big gaps very much anymore. People hold them close. A couple of things do stand out. George, you will be happy to know Quinn Simmons did not do all the work.
Starting point is 00:15:02 Love it. I know. From Little Trek. I was happy to. I don't know if those folks over there, Little Trek watched the show and got a full taste of your ire, but he did not have to do all the work. So, I hope you feel better about that today. I do, I do. Rattled some cages over there. Second thing, Tim Merlier, second stage win,
Starting point is 00:15:22 third for Sudol Quickstep. Yesterday we were sort of talking about a house of horrors there. Hey, three stage wins. A rider sitting second on GC. White jersey competition. And as a nation, they had three in the top 10 today. They got the King of the Mountains competition. They're wearing that with Tim Wellens. So they're not doing too bad, are they? What do we do we call them? The best worst team in sport? Yeah. Yeah. I mean, they always, they always come, come through in the Tour de France. I mean, even if they had, like we said this year, the classics were not great for them. But
Starting point is 00:15:56 when you, when you don't see them win a stage of the Tour de France, it's very, very rare. Yeah. And the other thing that's we've seen in the last quite a few years is now we've done nine stages. You have three teams have won seven of those nine stages and then the two outliers are EF and Lidl Trek. But where did we have it at? So UAE has won two, Alpecin has won two, and now Sudol Quickstep has won three. Again, the team We were sort of writing off yesterday is got the most stage wins of this Tour de France Merlier was was pooped at the finish just finish it. Maybe that's the way he chills and that's his vibe I was like, bro, it's why I can stage when come on wild watching these prints We haven't seen sprints like this and Tour de France in a long time where the favorites are on their own the last two
Starting point is 00:16:43 Okay, totally on their own bumping and grinding quacking a lot of that has to do with philips and being gone obviously if he was still in the race you'd have vanderpool and a couple guys with him but man to see Milan totally alone malir totally alone it's uh it makes it for an even more exciting sprint i think because you don't really know there's no there's no dominance in sprinting the lead outs with these guys thus far. So it's making it really interesting. The one that surprised me was the loss of Wout Van Aert. You know, that was the ideal conditions for him,
Starting point is 00:17:13 but is that with a view to tomorrow? I don't know the loss. Well, he got dropped, didn't he? He did most of the work to try to split the peloton there. Which again, you gotta start questioning, like why are you guys using so much energy on these insignificant attacks? Maybe they thought it would've made more damage,
Starting point is 00:17:30 maybe they wanted to isolate Poker Charm, but on a flat stage like that, you know on a transition stage so to speak, right before a really tough stage tomorrow, I don't love seeing them burning so many matches all the time. And Jonas was pulling. Yeah and Jonas was pulling.
Starting point is 00:17:45 Well, there was a moment where Wout was caught out. Yeah. At least what I saw on TV, which for a guy like him, caught out in the crosswinds. And he was doing it. He gave it full wheelie to get across to that front group. Yeah. This should be second nature.
Starting point is 00:18:02 Bradley asked, so when Visma's doing this in the crosswinds, who are they trying to catch out? Is it Pogacar? That's a good question. Well, I think they're trying to isolate Pogacar. They probably know they can't. But even if you do, I mean, if you're a group of 20 guys, like you're not going to drop Pogacar on a flat road.
Starting point is 00:18:17 No. He's like one of the best classics riders in the world. It just doesn't make sense. Well, no, yeah, you got to get up real, real early to catch him out. That's just the best. But Jonas was on the front again at one point. It's not just the team's burning matches.
Starting point is 00:18:30 Jonas's burning matches. This is a different sport. It's a different dynamic. But if we do want to touch on Tade and quote unquote, getting him or catching him out. Almeida out of the race. His his his best lieutenant, his best climber. Spencer, you've been on record the third best stage racer in the world, in your opinion, crashed a couple of days ago.
Starting point is 00:19:00 Had a broken rib. Who knows if that's a rib or ribs doesn't matter for anybody that's ever broken ribs, it's a weird injury. I mean, that first day you're like, oh, this is a little sore. Day two, you cannot laugh, you cannot breathe, you cannot cough, you cannot sleep, and oftentimes it hurts depending if you're eating. Everything hurts, and then you go to the doctor,
Starting point is 00:19:23 you know, you break something, you go to the doctor, say, hey, doc, fix this. You break a rib or two, you go to the doctor, you know, you break something you go to the doctor say hey doc fix this You go to break a rib or two you go to the doctor. He's like Time. Yeah, it's just gonna take time. It's an awful injury and we saw him pull out today that That might be the biggest when you're talking about the overall Tour and the GC and the yellow jersey that might be the biggest podium the podium because he was there was tender for the podium certainly could have that might be the biggest story of the stage similar to last year actually remember they lost one of you so in the first week and they were down and climbing domestic so oddly now we're like back to a similar situation a year
Starting point is 00:20:03 later and but let's not forget about Simon Yates, Matteo Jorgensen, Sepp Kuss. Are you talking about the podium? I'm talking about like the three world class climbers that Jonas has in his back pocket. This has the ability to affect the race. But I don't blame him. Ribs suck. Yeah. Yeah.
Starting point is 00:20:24 Time. Nobody wants to hear that. All right, we're gonna take a quick peacock break. We'll be back in two and 32. All right, and we're back. A couple of things, a special treat today for our audio listeners and YouTube viewers. The CEO of Keto and IQ, Michael Brandt's gonna come on,
Starting point is 00:20:44 and I'm really curious about some of this research they're doing. So that will be towards the tail end of the show for those participants. Another update, the team back here behind the curtain has corrected me. I don't know what I was thinking, goony goo goo. Where did that come from?
Starting point is 00:21:02 I know, it apparently, this just, I told you, all right, and I was looking for a little sympathy. I'm off a little today, but that was from Scarface. No, it's from an Eddie Murphy stand-up, you goony goo goo. I mean, how do I go from Eddie Murphy stand- up to Scarface. And how did you go from saying I'm from Havana and calling me Gunagugu? Those don't relate at all. Well I guess Scarface is from,
Starting point is 00:21:33 cause Scarface is kind of like a Cuban Latin, I don't know. By the way, isn't there a new Scarface coming out? That would be good. I mean they remake a bunch of great old movies. That would be a good one. Yeah. I actually thought of something last night. You know how you dump. The man dumped me two days ago. I said he's never going to ride a bike with me again.
Starting point is 00:21:53 And it kind of really, really hurt my feelings. But the reasoning behind it, he said I was half wheeling him. So for the viewers out there, hopefully most you guys know what half one is, you ride half a wheel in front of somebody else, it's quite annoying. But with Mr. Lance Armstrong, half-wheeling means in his mind, which I can't understand, if you're not a half wheel behind him and you are equal to him, you are half-wheeling him. That's Lance Armstrong's half-wheeling. He's made up a whole new version of half-wheeling.
Starting point is 00:22:22 I'm not kidding. It's true. He made up a whole new version of half-wheeling. I'm not kidding, it's true. He made up a whole new version of half-wheeling. I mean, Bradley and I were discussing this at dinner last night. You have your own version of half-wheeling. It's not fair, I need another chance. Is this another one of these things where you're in cahoots with the team back here
Starting point is 00:22:35 and you've got some photo that you've doctored up and you say, oh look, look, see, exhibit eight. Is this, look, you ride a lot, I don't, nor do you, Bradley. So we're done, like we're gym rats, you know. We're training for later in life, huh? We've let it go. Got it.
Starting point is 00:22:53 We've let it go. It was just a bad day. I felt bad, I was on my gravel bike, I didn't think that mattered, and now I actually think it does matter, right? So I might walk it back, I might ride it again, but I'm gonna need a little more time inside. Let's see, hmm.
Starting point is 00:23:15 We do have some fun questions here towards the end. This is one, and as George, if you, George has two screens on the desk. He's got his computer, which is probably what he should have For the job that we are doing But if you're watching you see he has another screen, right? And that would be him watching the Wimbledon final and now that I say this
Starting point is 00:23:35 I am a little curious is a rematch of the French open rematch the French boys are beasts right center and Alcares How we doing it's shaping up to be similar. I mean they're are beast right center and Alcares how we doing it's shaping up to be similar I mean they're Alcares is up 5-4 and they're 40-40 and centers on serve tight he's about to tight tie that to me probably another four or five hour well speaking of shaping up we I believe it was in the preview show because we touched on prize money and we touched on prize money for the overall classification for the Tour de France. And we just sort of scratched our heads and thought, well, that had really, I won the race in 2005. It was roughly right around 500,000 euros, dollars.
Starting point is 00:24:18 And this year is maybe 550,000, right? For the win. For the overall win. And of course, this is cycling is, and we're gonna have a little discussion around, and we're gonna compare cycling. We're gonna use the three big events in the month of July, the Tour de France, Wimbledon, and the Open Championship,
Starting point is 00:24:39 which this year is at Royal Port Rush, or Port whatever, one of those. And so I just think it's a fun discussion and it highlights how we just haven't evolved when it comes to prize money. Prize money matters, right? And despite the fact that in cycling, it is very traditional,
Starting point is 00:24:55 the winner of the tour doesn't take a cut, he gives all the money to his team. That's neither here nor there. The prize money, they should all be in line. So just, right, we've said the tour really hasn't changed. I think you saw a chart, said it. Yeah, I think we're gonna pull up the graph, which actually I need to, I just need to shout out the person who sent it to me. But let me, we'll just use some, I'll just, I'll just lay these out there for you. So I just told you, win the race in
Starting point is 00:25:19 2005, roughly half a million, basically the same today. If we just talk about the Open Championships, which of course is a golf event which starts this Thursday, Tiger Woods won the Open Championship in 2005. He won 720,000, it's probably pounds that Wikipedia is not telling me here, but just call it 720. The winner of the Open Championship last year, Xander Chauflay, 3.1 million pounds. So we're talking four plus X. They don't have the prize money listed for this year. If you jump on over here to Wimbledon. Oh, there's the graph, yeah.
Starting point is 00:26:02 The prize money in 2005 for Wimbledon was 630,000 pounds The prize money for Wimbledon this year, which will be decided today is 3 million pounds Alright, so almost 5x are close to 5x now What What are we doing that graph by the way was way, was from Stuart, Stuart Niche, who wrote a really good article on the same subject. Shout out, Stuart.
Starting point is 00:26:31 The sport is not getting smaller. On Substack. On Substack. Yeah. In the pre-show, George was like, y'all ever heard of the Substack guy? You misunderstood me. No, no, he's like. You all misunderstood me.
Starting point is 00:26:42 Yo, this dude, this guy. Anyway, the sport is not getting smaller. It's getting bigger. And we, I mean, they come, the riders should be unpaid. But by the way, Tour de France prize money for our viewers out there, it's sort of insignificant for the guy who actually wins the race like y'all because you never take a piece of it. You always just give your share to the team and the staffers.
Starting point is 00:27:00 I thank you for all the hard work. And then you told an interesting story. Yeah, so I mean, in 2012, I won Paris Nice, the Dauphiné and the Tour de France, all in France that year. Plus the stage wins that we won in those races as a team and myself. So the prize money gets designated to me.
Starting point is 00:27:18 So it goes into the pot, which is run by the team and the bank account, which is run by the team. But on paper, when I put my tax return in it comes To me, that's the prize money. I've won in France. So I had a French tax bill that year for 2012 Based on the figures that were deemed to come to me was on the chair So I and I didn't get a split of any of the prize money because it was percent right? Well, it's 50% UK tax but French tax bill I had to pay a UK tax bill because that was deemed as income, which comes from UK bank account and French tax bill.
Starting point is 00:27:48 That's what we in the bike world call flicked. You didn't call the boys and pass the hat to the boys. No, no, it's just the way it is. I know all the guys that live in Monaco, uh, so 10 years ago, certainly they were riding for sky had some tax issues in France because they train every day in France, even though they live in Monaco. So it's deemed a worst day in France. Whoa. Yeah. So it cost you money worst day in France. Whoa. Yeah.
Starting point is 00:28:06 So it cost you money to win the tour. I want to go the other way. Pretty much. And I'm far from Italy. Yeah. Maybe I want to take a right instead of a left. But here's the question for you guys. So why is Wimbledon, I'm seeing in US dollars, 72.6 million total prize purse. Tour de France, 2.9 US. But why is Wimbledon increasing the prize money? It's probably not because they're nice, right? And they're like, Hey, we really want these players to reference 2.9. Yeah. But why is Wimbledon increasing the prize money?
Starting point is 00:28:25 It's probably not because they're nice, right? And they're like, hey, we really want these players to be rich. They're probably doing it because there's competitive pressure from other major tournaments. There's no pressure in cycling. And a stronger union. And there's a players union. And they are asking for those things.
Starting point is 00:28:40 And most importantly in this discussion, and it was just about damn time when it happened, is equal prize money for men and women. And as we've seen, I just did, I do have to point out, same prize money, men and women in Wimbledon. The American lost, unfortunately, yesterday in straight sets. It took 54 minutes. So this young lady who won, I don't even know who won because I don't follow tennis. She made 4 million bucks an hour. That's pretty good hourly rate.
Starting point is 00:29:09 But they have unions and they have representatives and people that say to the events, the organizers, whoever say, no, no, no, we care about this. They're in cycling, there's nobody that says, hey, this is a joke. But hey, so- Well, their profits have gone up significantly. If they don't come to an agreement with Wimbledon, Wimbledon knows they won't
Starting point is 00:29:29 show up. ASO knows no one is going to not show up to the tour. But why, so let's get creative here. If I'm PIF and I want to make a splash in cycling, why not just buy the Giro, move the Giro to the tour slot, 20 million bucks to start the Giro d'Italia. Then we're talking pressure on ASO, and then you force ASO to sell to you. Jeez, the outcome fund is just getting branching out. We're buying Giro's now.
Starting point is 00:29:55 How much money did you make last week? 20 million? Let's go. I'll make a comeback for that. 20 million in Ryder. But you'd have like Pagache or Vindigo all at the zero. I don't know if you would. We need some big power, big horsepower
Starting point is 00:30:12 to come in for something like that. That's a shame for the sport then, isn't it? And the traditions of the sport. Well, that's what happened with Liv and PJ, right? And it's potentially happened in cycling, or at least trying to happen, from the rumors we're hearing. It's vulnerable. It's like a sick body. Like someone could come in and really make some trouble and ruin the tradition, I guess. Well, it's happened in boxing. Dana White has done it and gone off with Turkey Al Sheikh in Saudi,
Starting point is 00:30:38 and they've created a new belt for boxing and took it away from Eddie Herne and Matron in the UK. That's quite the character, that guy. No, but, you know, it's I mean, like you said, if they show up with the money, riders, I think would be will go that route. I don't know. I think we can sit here and talk about. Yeah. The tour. Look, the tour has a lock.
Starting point is 00:31:02 It has a lock on the riders. It has a lock on our imaginations. And that's real. It just is. And we can, I don't think that, I mean, it's easy to sit here and say, well, all these, the greats, we're going to run an event at the same time. And you're going to get these people because the money is there. And the only thing the Tour de France is going to get is a bunch of French teams and a bunch of sort of B and C teams I think you'd be surprised I think Tadej Pogacar says no this is the I know what I would have done right you said you're in a position like well I don't need I mean I'm making plenty of
Starting point is 00:31:37 money and this is this is the only bike race I knew growing up I'm not gonna go I think you'd be surprised. But you only have to make ASO bleed basically. So even if they have to pay a bunch of money to get the secondary riders, then they're unprofitable. I think the most important and significant thing you could do is just somehow, which has proved to be virtually impossible to do,
Starting point is 00:32:02 is to bring them to the table. Say, okay, I don't know that it has to come through threats I don't know that it has to come through PIF or whoever else throwing money at the issue there at some point it needs to be an adult conversation it just says listen all right here we are and the the numbers don't lie like this, I actually disagree with George that the sport is growing leaps and bounds. I actually don't think it is. And I think that it's setting itself up for a future of smaller and smaller viewership
Starting point is 00:32:35 numbers. I don't think a younger audience 20 years from now is going to consume sports content like this. I think that adult conversation in an adult room needs to happen sooner or later and say, listen, we could put ourselves out of business, all of us, that's my view. Man, you're just like Debbie Downer today.
Starting point is 00:32:56 He's about like, using our power grid. I'm Debbie. We're all gonna be like, I mean, should we stop stocking up on food and shit? It's funny, I did. Anna got up this morning, she's like, oh, that was weird with the power. I'm going to go back to this.
Starting point is 00:33:09 I said, honey, this is how they get us. I'm just telling you. That is true, by the way. They're going to cut off power, and they're going to cut off communication, and we're going to freak the eff out. Yeah. And she's like, oh my god, what do we do?
Starting point is 00:33:19 I was like, well, we get a generator, we get Starlink. You know, you know what I'm saying? Like, I don't know, but I digress. Today's show also brought to you by Ketone IQ, and as I said a second ago, really cool to have Michael Brandt here. Boy, they came on with a product that has changed the sports world and certainly changed this Peloton.
Starting point is 00:33:41 We see and hear about the prevalence of ketones very, very often in the sport. They've continued up their game, changed the formulations a little bit. They added caffeine, lots of new flavors. I had the new apple flavor this morning, it was rock and roll. I absolutely love it. There's not a day that goes by
Starting point is 00:34:00 that I don't consume at least one shot of ketone IQ. And what I want to talk to Michael about is some of these studies, you've heard me talk about it every day, where the numbers, you know, like Jay-Z said, the numbers don't lie. And obviously the partnership with Team Visma,
Starting point is 00:34:18 Lisa Bike, take your shot, get 30% off your subscription, plus a free gift with your second shipment at ketone.com slash the move ketone.com slash the move last one of the day it is and you saw the boys today even Vanderpool boy caked in sweat merlier in his post-race interview talking about the heat the heat is coming on this first nine days have been filthy filthy right and the race kind of starts tomorrow.
Starting point is 00:34:46 But the boys are getting hot, the boys are sweating. We're out here every day outside working out sweating. Element is our go-to hydration source. Thousand milligrams of sodium, 200 milligrams of potassium, 60 milligrams of magnesium. No sugar, no gluten, no artificial ingredients, no BS. Hey, and best of all, if you don't like it, give it to a friend and Element will refund you.
Starting point is 00:35:09 Get a free eight count sample pack of Element's most popular drink mix flavors with any purchase at drinklmnt.com slash The Move. That's drinklmnt.com slash The Move. And be sure to try the Element Sparkling sitting right here in front of us Stay salty my friends Quick no my buddy Alan Gibson and Felix Stella Mazek. I always mess up his last name
Starting point is 00:35:34 They're doing the tour. Yeah a day before it's crazy and they rode Sorry, they rode tomorrow stage today and they said it is absolutely disgusting For anybody who's done my fun know you've done it they said it's twice as many vertical feet than my grand Fundo and they obviously they're just doing it for recreation and having fun but they said it's horrible. I didn't know Alan was doing it. Felix sent me a note before that he was doing it and somebody else came up to me recently instead of they have a friend doing it and I said that's that's harder than riding the Tour de France because most of the time, and the tour,
Starting point is 00:36:06 with 200 guys, there's plenty of kilometers and miles where you're getting sucked along. Jeff is out doing it again, Jeff Thomas. You're out there alone. Jeff is out doing this. I feel like we didn't, maybe we brushed over this. Do you know what the, so today was 174 kilometers, three and a half hours, under three and a half hours.
Starting point is 00:36:23 Do you know what that average speed is? Tell us, Spencer. 31 miles an hour. That's insane. Spencer's been getting a lot, and Spencer now has Hay-to-Rotty also because of his Crit Criterium comments. I had to fight my way into the studio.
Starting point is 00:36:34 So like he's got the Hay-to-Rotty, he's joining our Hay-to-Rotty club. You can sue those people. So Spencer, and you said it again today. You said it again, because my Criterium friends are listening, that the first hour of these races are faster than most Criteriums.
Starting point is 00:36:48 And maybe the average speed of today is just as fast or faster than an hour long Criterium. What are you going to say to that, Spencer? Okay. From my personal experience, I went back to files yesterday of high level crits that I've done and yeah, my average speed. And this was a long time ago, maybe they're going 37 miles an hour now. But today's average speed was higher than a lot of crits that I've done and yeah, my average speed. Then this was a long time ago. Maybe they're going 37 miles an hour now, but today's average speed was higher than a lot of crits and it's a full race. But think about that.
Starting point is 00:37:11 Like Vanderpool's out there by himself or with one teammate doing that, not on a time trial bike. Do you know how heavy Jonas Rickard is his teammate? 80 kilos, 88 kilos. I think he's going to feel tomorrow. Tomorrow, baby. Yeah. He's going to be, he's going to be out of the race tomorrow. He could be out Tomorrow, baby. Yeah. He's gonna be out of the race tomorrow. He could be.
Starting point is 00:37:26 He's gonna be out of the race. Yeah. So, but that brings me back. I still can't fully understand this decision. The race is so hard tomorrow that a group battle is gonna form pretty early on. They're gonna stick together like a band of brothers. They better ride. And get to the finish line.
Starting point is 00:37:40 They better ride really hard. This is, but I want to go back. I can't believe, wait, the professor has haters? I mean, this is the professor's got haters. Hold on, hold on a second. Whether you're a lover or a hater, I don't really care. I don't. But Spencer's one of the nicest guys in the world. This is, this is, that's the worst thing I've heard. That's worse than my power going. So am I. I got haters.
Starting point is 00:38:07 He's a lot nicer than, and you do it, yeah, but. Anyways. I think the team would say I am just as nice as Spencer. They would certainly say that you're not as nice as anybody on the show. That's some trivia. Who's nicer, George or Spencer? Of, see you in the courtroom.
Starting point is 00:38:23 You know what, yeah, you guys keep this shit up, okay? I played yesterday with a really prominent trial lawyer out of Houston. But let me tell you something, this boy's not afraid of anything. So any more mean tweets, I'm queuing up daily as lawyer, and we're coming with the heat of a thousand suns, I promise you. I mean, the you. I mean the damages I mean you guys are losing sleep yeah so that's money right all right just big. Just ask Kofiadies you get to do this. Steal all our bikes we don't care. A couple mean tweets? No. Johnny Cochran's coming back. I'm gonna go find Johnny Cochran. Bigger than OJ.
Starting point is 00:39:06 Before we get to the Ventum Daily Trivia, let's just, because we talked about it a second, let's look at tomorrow's stage. And it's hard, I can't even hardly look at it. Oh no. Oh no. All right. And what strikes me here, and just follow me here on this for a second, guys, obviously you see what? One, two, three, four, five, six, seven, eight categorized climbs, most of those category two, which we all know category two climbs. Yeah, but they're all 7%. They're all there.
Starting point is 00:39:35 And it never ends. This stage, as you see at the top, 4,450 meters, that is, if you think in feet, that's well over 15,000 vertical feet of climbing. Now, to take it a step further, it's in 165 kilometers. If the World Championships was 15,000 feet of climbing, you would say, oh my lord, that's impossible. But that would be in 265 kilometers.
Starting point is 00:40:05 So you have all of that climbing in a truly and relatively short stage. I think we should go back to it, because I kind of want to break down in percentages what the Peloton, how they see in this stage. 50% of the Peloton are going, oh my God, I don't know if I can survive this, and I'm just going to pray and try to hang on.
Starting point is 00:40:26 25% are going, this is an ideal day for me to make a breakaway. I'm going to go from that. But you've got to go from the first climb. These days, you've got to go from kilometer zero, essentially. And then the rest 25% are just holding on to their top 15, top 20 GC spot of the Tour de France. So it's just going to make for wildly aggressive racing. And I think it's going to be the most interesting day of the Tour de France. So it's just gonna make for wildly aggressive racing. And just, I think it's gonna be the most interesting day
Starting point is 00:40:47 of the Tour de France thus far. I will be up early for this one. I have a question for you. Will you respond to my text messages then? Or not? I have a question for you. And this just goes to your point a few days ago, Bradley, of the weighting of, weight, like the weight, the points of the green jersey
Starting point is 00:41:06 competition. Go back to that for a sec. We got around. Does does Girmay and we've also talked about how Milan is decent over the climbs. But does Girmay make a play here to try to shed Milan just to get because if you get him dropped, I think it's gonna be a different ballgame tomorrow. I don't think those guys are gonna be in with a shout in that first spring. I think it's going to be a different ball game tomorrow. I don't think those guys are going to be in with a shout in that first spring. I think it's going to be really, yeah, it's going to be on and the Grimai is not,
Starting point is 00:41:30 he doesn't seem as good as he was a couple of years ago. Um, I, I think he's in survival mode. Milan's in survival mode. Who's a better climber, Garmai or Milan? I mean Milan's made it over the freaking suppressor in, uh, in Milan, San Remo, the Poggio, the guy can climb. I mean, he's got a mad, mad power, but this is gonna be a whole different story here. And I don't know if we have the final final.
Starting point is 00:41:52 This is the final climb to the finish. So I mean, this is after 15,000 feet of climbing. It's got Tade written all over it. It has Tade written all over it by a mile. But it's fair to say Visma are now in a stronger position as a team. So it's going to be interesting, particularly with Almeda gone now. I have a bad prediction.
Starting point is 00:42:16 This is from someone who watches a lot of cycling, gets very excited for stages like this. I kind of am worried it's going to be boring. Like breakaway, we wake up breakaways gone They're noodle there. They're just hard pacing in the peloton But who's gonna be hard-pacing UAE's ma to make because Visma thinks that they if they hard pace Taddei will get worse whether that's true or not. I guess is up for debate, but that's what they think clearly Hmm. I mean in my opinion if they hard pace they're pacing for Taddei. That's what I think so I don't, in my opinion, if they hard pace, they're pacing for Tade. That's what I think.
Starting point is 00:42:46 So I don't think they should do that. I think they got to... You call me Debbie Downer? I mean, that was... I've gotten burned by so many stages like this. That was dark. Sorry. Sorry.
Starting point is 00:42:58 We were all talking about how excited we are for the stage tomorrow. Vizima needs to be in a position where Tade is on his own, you know, and then they could start using Matteo Jorgensen. Well, but I was thinking about this on the way in this point. Or Sep. Hopefully we'll see Sep come out tomorrow and be like, yo, Sep is back, baby. Well, you're going to get your answer tomorrow. Yep, you will.
Starting point is 00:43:21 On that question, you will get your answer tomorrow. Do we have time for one quick? Yeah Let me rock the Ventum daily trivia yesterday Which rider holds the record for the most green jersey? Competitions in the history of the Tour de France the answer to that is Peter Sagan Hmm. What a beast. What a beast Stage nine question again. This is the Ventum Daily Trivia question. Sir Mark Cavendish became the winningest writer
Starting point is 00:43:48 in the history of the tour last year with 35 wins. Why has stage nine's finishing, we've talked about this, stage nine's finishing town, Chateau Roux, been dubbed Cavendish town. Why? I mean, if you listen to the show, you know the answer to that. I'm gonna have to nudge Dia over at Ventum.
Starting point is 00:44:05 We gotta get harder questions. I think they're just wanting to give stuff away, which I love. But even I know the answer to that. We had a great dinner with Dia. We had a picture of him. He's in town right now. He's actually riding all three passes.
Starting point is 00:44:20 Indy, Maroon Bells, and Castle Creek this morning. By the way, you guys were gonna get Sir Mark Cavendish on the show today. I see that didn't happen. We apologize. We'll keep working on it. Losing so we're working on the whole work as we speak. All right. One question before we go. Yeah. In lieu of Mark Cavendish, we have a question from Joe. Why is it so important for Tata and Jonas to have teammates in the mountains?
Starting point is 00:44:44 If one of them is outnumbered, why can't they just surf or tag on the back of the other team? Bradley? George? It's simple. The whole goal of that would be to, if they don't have a teammate and they have the other team has three, four guys, then they can start sending guys up the road, you know, trying to get their, their GC, like for instance, if these may had Juergensen in there and Simon Yates and Sepp Kuss and Pogues by himself, they're going to try to get Juergensen to get up the road or one of those guys. The other two guys are not significant in the GC, but they're just going to be attacking the hell out of Pogues, making them try to chase them down and try to just weaken them
Starting point is 00:45:23 the only way they can. I mean, in today has to close them down because presumably they're not going to close their teammates. Correct. This is all fine and good on paper. But you're dealing with Tade Poker Char. I mean, he's a proud guy. He's tough.
Starting point is 00:45:37 He's going to read all the articles and hear all the comments about losing Almeda and how that's we're talking about it. He's going to hear things like that. He's gonna say, okay, why don't you watch this? Exactly, well we witnessed one of the most exciting stages of the Tour de France a couple years ago in the Golibear. When you got Primoz Roglic, you got Jonas attacking full gas, and then they finally cracked Pogatar.
Starting point is 00:46:00 Yeah, I think if you want an answer to that question, you should go watch that stage. Yes, cause it's a perfect example. And there, you know, Vismo remembers that. Um, and their goal is probably to do, try to do something similar. All right. Well, get up early tomorrow. It's going to start, uh, I guess it's a longer stage. I mean, it's not, it's not long. It's also Bastille day. So I, so I don't I'm a special day for the French riders. You know, Vakalan maybe somewhere around there but other than
Starting point is 00:46:33 that, nope. But it's gonna be exciting. It's gonna be fireworks. Last French rider. Which it should be. Think about that. Fireworks. Yeah. I don't know what they do in France. I should know. And who are the French favorites for tomorrow, Spencer? Well, the problem is the French have gotten too good. Giacalano, I like it. He won't go. He's GC. No, but he's going to be milling around.
Starting point is 00:46:53 It's a big day for him. The race is so hard that even if Esmoe doesn't care about a breakaway or UA, he doesn't care about a breakaway, they're going to have to ride hard because it's up and down all day. You got to stay in the front. So the teams are just going to be riding hard out of safety, which is going to keep the breakaway closer,
Starting point is 00:47:11 which is going to have the peloton be able to smell blood near the end. And, you know, could arguably be a sprint, a sprint amongst the GC riders tomorrow. OK, all right. Special treat for us. We're joined by Michael Brandt, CEO of Keytone IQ, as we talk about every day, our presenting sponsor each and every day here at The Move. Michael, seems like you got the tiger by the tail. This is what we're seeing in the brand everywhere. Obviously, it is very pervasive in cycling, which we love, but you're seeing it in other
Starting point is 00:47:43 sports. I've been seeing a lot of content in and around John Jones. And people are catching on, right? I mean, look, and people ask me a lot too, like, does that really work? And I'm telling them, I say, listen, this works, right? And I wouldn't put something in my mouth each and every day if I didn't think it worked, fact.
Starting point is 00:48:03 We've been cooking. Yeah. I think about it a lot in the same way that Gatorade brought electrolytes into the world originally in the 1960s with the Florida Gators. And as an entrepreneur, as a founder, it's really important to me to find an idea whose time has come. I'm not here to put some magic molecule into the universe
Starting point is 00:48:20 that I invented. Ketones are part of human physiology. Our bodies have made ketones for 300,000 years. What my company figured out how to do is how to ferment it, make it into a shot, make it cost effective, formulate it, and then you're able to drink it. So it's simultaneously this ageless, timeless part of human physiology.
Starting point is 00:48:40 It's a really efficient molecule that you make a lot of already. What we figured out a way was to make it in a shot, and you can go to a local store and buy it. And so it's exciting. We found an idea whose time has come, and it's our job to lead the way. And it's awesome to watch the evolution of the product. I mean, because the first couple iterations of it
Starting point is 00:49:00 were not the best tasting product. Now they actually taste great. Talk about what that's got to do. That was people's first bit of feedback. of it were not the best tasting product. Now they actually taste great. Like talk about, you know, what guys together do. That was people's first bit of feedback. Early days they were like, whoa, that tastes interesting. And to George's point, he really worked on the taste. It was harsh.
Starting point is 00:49:17 In the early days tastes like battery acid. Brad, you were one of the very first. You said it, not us. Yeah, but it came out of Oxford University. Yeah, very early on, came out of Oxford University. I was trying the first batch You said it, not us. Yeah, but it came out of Oxford University. Yeah, very early on, it came out of Oxford University. I was trying the first batches of it, you know? Right, right. And we've come a long way.
Starting point is 00:49:32 It's always exciting. You make your first million dollars and if it works, you can sell something that tastes like battery acid. You can sell it to Navy SEALs and Pro Tour riders and if it really works, people will be all right with it. Now we're broad. We're in sprouts, we're in equinox gyms, we're broad. And so we've developed the product
Starting point is 00:49:49 to make it a much more mainstream. Making a move in convenience? Yeah. That's the holy grail in this business. Yeah. What if energy shots could actually be good for you? I think a lot of the perception on the standard energy shot you can have at a convenience store is it works,
Starting point is 00:50:01 but it's kind of toxic sludge. Whereas, and this is a lot of the research we've done with Vismalisa by, because ketones are actually good for you. It's not just this trade off of, you're getting energy, but it's bad. It's like, it's compounding daily performance benefit as well.
Starting point is 00:50:14 And those numbers, and this is, tell us about these studies, because we talk about it every day on the show, and I think sometimes it might get lost on folks. When you hear things like placebo controlled study, trained athletes, well of course we're using trained athletes, but these numbers are real. Average sprint power boosted by 19%, peak power 13%,
Starting point is 00:50:34 fatigue being cut by 10%. I mean we know, if those numbers said one, two, and one, athletes would be interested. But those numbers are 19, 13 and 10. Those are real numbers. Those are big numbers, double digit numbers. When we first kicked off the partnership with Visma Lisa Bike, it was really important to them that this was not going to be a partnership where we just pay the money and they slap
Starting point is 00:50:56 a logo on the jersey. They wanted to do research and it was important that we do it with a third party, arms length institution. So we work with KU Leuven, independent research university. They're the best sports nutrition researchers in all of Europe. KU, Visma Lisa Bike chose to work with them. We sponsored the study and then walked away
Starting point is 00:51:14 and let them do their thing and they cooked and they showed a lot of what we'd already seen in smaller scales and previous trial studies that ketones are extremely effective, not only in same day performance, but they have this compounding ongoing performance benefit when you take them habitually. And the one-liner that I use to describe it
Starting point is 00:51:32 is very similar to the adaptation you get from altitude training. We all know altitude training really good for you, right? Like every team is going to Tenerife, whatnot, like training at camp, we're out here at Aspen. That same set of benefits you also get from ketones. So if you're doing both of your altitude training and taking ketones, you get this whole host
Starting point is 00:51:50 of metabolic benefits. I mean, we'll be ready pretty soon. We'll be ready to come back. I mean, well, two of us will, one of us not, but for other reasons. OK. Hey. I got a question.
Starting point is 00:52:01 Shit happens. What? So how has the protocols changed? I mean maybe we can't really discuss exactly how Bisma is using them but I feel like back in the day you do it before, during, after. Is it the same or is it like what's the most effective? That's the most common question people get. Okay, the most effective protocol for using ketones as an athlete. Well, let's, can I just add to that just a bit? If you're just a, I don't wanna say recreational athlete,
Starting point is 00:52:30 but if you're somebody who trains, let's call it five days a week, you know, they're an hour to 75 minutes, right? So for that, what would be an ideal protocol for them? And then if it's somebody that trains more, right? Whatever, two to four hours a day, a cyclist, like what would be their protocol? Yeah.
Starting point is 00:52:47 The way that we recommend taking it is take it before you start your ride or run, and then take it every hour ongoing. OK. What the pros will do is they'll get really intricate on the ratio of having three to one of carbohydrate, grams of carbohydrate, two ketones. And then they'll also have it afterwards.
Starting point is 00:53:04 That when you're doing recovery, your body's also still consuming energy, right? of carbohydrate, two ketones, and then they'll also have it afterwards. When you're doing recovery, your body's also still consuming energy, right? You're rebuilding your muscles, you're repleting your glycogen, all that stuff takes energy and ketones are really effective in that recovery phase. So for amateur rider, they're just going to have every third carb gel slam a ketone IQ as well or have it every hour. For the more advanced riders, they start getting more intricate on their ratios and measuring out for body weight.
Starting point is 00:53:27 Any, I'm sure you have, but any progress or any interest from sort of the big five in the United States, right? So football, baseball, basketball, hockey, you would think for some- Tennis, are the tennis guys- Let me say it one more time. The big five, football, baseball,
Starting point is 00:53:48 basketball, hockey. You would think for those explosive sports, by the way, too, I mean, these guys are standing on the sideline oftentimes three, four hours. I would think there'd be a lot of interest from these big teams, big leagues. Yeah. Joe Montana is an investor in our business, actually. Jake Paul, as well, now a professional boxer.
Starting point is 00:54:06 Actually, he's really top 15 in the world right now. We're branching out for sure. What's cool about cycling is, you know, is cycling is really an index of how good is your stamina. The best person from going from A to B in terms of stamina is gonna, in general, win the race. When you look at something like tennis, the person with the best stamina doesn't necessarily win, right?
Starting point is 00:54:26 There's other factors. I don't know, French Open, French Open final. Five hour matches. Okay, we're talking the same as the Tour de France days and much more muscle damage. Yeah, that's a endurance event. That's gonna get me even more effective.
Starting point is 00:54:37 And talk about how it keeps you on top of your mental game as well, which in tennis or in cycling, it's all about not crashing and always being aware of where you're at. This has gotta play a huge factor in that. You're pushing it exactly the right button. Cycling was a perfect sport to get started
Starting point is 00:54:54 because you're measuring your watts. You can see if something has a double digit percentage lift, a soccer player, tennis player, they're not measuring their watts, but exactly to your point. Wimbledon final, it's an endurance event. It's like a stage of the tour. And so we are pushing out as an entrepreneur,
Starting point is 00:55:09 it's about thinking, okay, how do you make your first million? How do you make your first 10 million? How do you make your first 100 million? So you gotta start somewhere. I'm a marathon runner, cyclists were the first ones to pick up ketones, like starting with these endurance sports and now branching out. And I can say we have athletes in all of the big five
Starting point is 00:55:23 major leagues using the product, buying it regularly, shipping cases out, crates out, and yeah, more to come as we launch into more mainstream retail, sign more big athletes. As you mentioned, we just signed John Jones, the heavyweight goat of the UFC. So making moves for sure. So Bradley has a question about that. Yeah. And I was going to say, where's the ceiling with ketones? I mean, 10 years from now, how we will consume ketones in a mean, 10 years from now, how we will consume ketones in a life expectancy way and wellbeing?
Starting point is 00:55:49 Great question. Constantly. I think it will be 10% of global calorie consumption. I think that ketones will be everywhere. It will be globally distributed and people will be taking them, not just elite athletes, but broadly. You can think about how protein, for instance, when protein powder was first invented, it was the bodybuilders. But now it's, you about how protein, for instance, when protein powder was first invented, it was the bodybuilders. But now, if your dad, grandparents, or whatever are 80 years old, they should be having protein
Starting point is 00:56:12 to prevent age-related muscle loss. Elite athletes are a great test bed for when things really work, because they're really pushing the edge of the sport, edge of physiology. But in general, we have a big study going on in ketones for Alzheimer's. Ketones, the way that they interact with your brain, the way they deliver energy to your brain,
Starting point is 00:56:28 the same way that keeps you dialed in in the Peloton, it also can help an aging brain to have better metabolism. And so we very much don't see this as just a sports nutrition supplement. It's fun to get started in sports, but it's just broader, like everyone should be having ketones to help their mental and physical health.
Starting point is 00:56:45 Yeah. Yeah, that's really interesting. It's fascinating. Well, before we let you go, I just have to say one more thing. And you mentioned Jake Paul. This little punk. All right, he makes a run at me on Instagram.
Starting point is 00:56:56 I get it. He's out for a Snoopy bike ride with his beautiful, whatever, girlfriend, fiance, wife. She's a speed skater. She's probably a good rider. She skates for Team V's Melissa bike on a skating skater she's probably good riders she skates for a team visa I'll say it again the good-looking but you just all right he wants a run of me he better you better fill the swimming pool of ketones and just put him in there for an hour to let him drink all day you talk about a bike bike you see the run he made of me? I did see that. Yeah. And you know, I need the man to have some motivation to get back. Listen,
Starting point is 00:57:30 you want to get me back on a bike? Have that little YouTuber turned boxer popping off on the old man again. In fact, that's why I think you said that. You said sit down old man. I don't know. Does he know what a watt is on the bike? Let's see, let's see what the- He doesn't know, but he doesn't care. Yeah. Right, but full transparency and being completely honest, I have a hell of a lot of respect for that guy. I mean, think about it, right?
Starting point is 00:57:56 Kid from Ohio. This is a YouTuber and he is what I called him, but him and his brother, hey man, hats off. And then this new, back to what we said earlier, and this new way that we consume content, that they have changed the game. And nonetheless, I still wanna roll up on there and kick his ass.
Starting point is 00:58:17 That's all I got to say about that. Appreciate it. Hey, congrats guys. Number one spot, sports podcast. Got a lot going on with Wimbledon and everything else. And the race hasn't even started. Hey, the race starts tomorrow I heard. We're getting into the good days for the move.
Starting point is 00:58:31 So Michael, thanks for your partnership. This is fascinating. And I loved where this is going, that 10 year question. Like I said, 10 year question. Tiger by the tail. You're in charge. Let's go. Or as George says, Tiger by the tail, you're in charge, let's go. Or as George says, Vamos!
Starting point is 00:58:48 Thanks for tuning in everybody.

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