There Are No Girls on the Internet - Elon Musk boosts antisemitic tweet and advertisers leave Twitter - Elon’s Media Matters lawsuit explained

Episode Date: November 22, 2023

There’s a lot going on with Twitter! It’s been a few weeks since we’ve done an installment of our segment, “What’s Elon Done Now?” because we were sick of talking about him. But some big t...hings happened this week, so Bridget sits down with Producer Mike to recap and talk about what it all means.  From Elon boosting antisemitic tweets and calling it “actual truth” to Media Matters releasing a damning report about hate speech on the platform and major advertisers pulling the plug, it’s been an eventful week.  Media Matters report on Twitter ads being placed next to nazi content: https://www.mediamatters.org/twitter/musk-endorses-antisemitic-conspiracy-theory-x-has-been-placing-ads-apple-bravo-ibm-oracle  How Elon Musk came to have so much leverage over the U.S. government, and the U.S. military’s uncomfortable reliance on Starlink. (it’s a long read but a good one): https://www.newyorker.com/magazine/2023/08/28/elon-musks-shadow-rule  Dr. Caroline Orr Bueno’s Twitter thread on informational dark spaces: https://twitter.com/RVAwonk/status/1726851801658589525 Elon Musk’s ‘thermonuclear’ lawsuit over hate-adjacent ads on X… actually confirms them: https://techcrunch.com/2023/11/20/elon-musks-thermonuclear-lawsuit-over-hate-adjacent-ads-on-x-actually-confirms-them/See omnystudio.com/listener for privacy information.

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Starting point is 00:01:20 It's one thing if you show up to a party and there's a few people there who were awful. It is quite another. If you show up to the party and the host is awful. There are No Girls on the Internet as a production of IHeart Radio and Unbossed Creative. I'm Bridget Todd, and this is There Are No Girls on the Internet. Okay, so, Mike, for folks who listen to the newscast, they might recall that we do a little segment from time to time all about B. Elon Musk and Twitter. Yeah, that's right. We're doing it like every week for a while because it was just like one dumb thing after another, nonstop. Yeah, and I've kind of been, I don't know if you've noticed, kind of been less.
Starting point is 00:02:09 the amount of times I talk about Elon Musk or trying to, I guess if I'm going to be, keep it really real, trying to lessen the amount of times I talk about Elon Musk on the podcast. It has been a while since we've heard about Elon on here. What's the deal, Bridget? I don't know. I think it just got to be a little bit too much. You know, I still plan on doing those segments on the newscast, but it just felt like every day he was doing something infuriating. And it was taking up a lot of room from other things that we could be diving into.
Starting point is 00:02:39 Honestly, I think if I talked about every instance of Elon Musk doing something infuriating or objectionable, it would be all we talked about on this podcast. And listen, there are many good tech podcasts out there that are dedicated to solely covering Elon Musk and solely covering his tenure at Twitter. They're good podcasts. Recommend them. That is not my ministry. I do not want to publish an Elon Musk themed podcast. But if I were to cover everything that he says and does, I absolutely would find myself doing that. Yeah, that makes sense.
Starting point is 00:03:13 I mean, he's somebody who is in the news a lot, doing stupid things a lot. And often those stupid things have implications and harm for the sorts of people that we try to elevate on this podcast. So, yeah, it would just take up all of the damn space. But there's actually a lot going on with Elon and Twitter right now. So I thought we might be overdue on an update. So consider this a supersized version of our news roundup segment. What's Elon done now? Okay, so here's what's going on.
Starting point is 00:03:48 First of all, I have to start by sort of giving you a bit of context, which is that Elon Musk has been trafficking in hate for a very long time. This is not new for him. I don't necessarily feel like it got enough attention when he was first in talks to buy Twitter way back when. But the whole reason that he said that he wanted to buy Twitter in the first place, was rooted in transphobia. According to his own text messages revealed in court,
Starting point is 00:04:12 he didn't like that Twitter had rules against deadnaming and misgendering trans people, and it prompted his interest in buying the platform initially to turn it into some kind of so-called, quote, free speech utopia. So let's be really, really clear about who he is and who he has always been. I feel like a lot of folks, even folks that I respect in tech journalism, tech media,
Starting point is 00:04:36 really kind of sold this false narrative that, oh, Elon is a genius. If he's doing these hateful things, if he is tweeting sexist, transphobic, racist things, he must be playing three-dimensional chess. This must be some genius move we don't understand. Either that, or they did not cover this aspect of who he is at all. Only now do I think we're starting to see places really catch up and cover him thoughtfully and accurately to who he is. what he says and the things that he does.
Starting point is 00:05:08 But for a long time, I don't think that was the case. So I just want to root this whole conversation in that reality that this is, none of this is new. This is who he is always been. He's always shown himself to be this kind of person. And we ought to believe him that this is who he is. Yeah, he does a very good job acting the role of a fun party boy genius who's trying to do good in the world.
Starting point is 00:05:35 And I think that's like really appealing and captivating to people. And maybe that's why so many people are like not only eager to take him at his word, but almost like trying to actively erase these things that he says with his words, you know, like trying to wanting to buy Twitter because he didn't like its policies against trans people. It's just like one example. Oh, yeah. I mean, the word that I would use is launder. I have to say that a lot of my colleagues who make content about technology have done the dirty business of laundering his bad behavior and making it more palatable.
Starting point is 00:06:18 And I have a lot of suspicions as to why that was. But I think that, one, a lot of these places just don't have the range, right? Like, if you don't have the range to dive into the way that things like transphobia, sexism, racism are impacting not just who he is as a person, but his business. and financial moves, moves that impact all of us, you might be less inclined to have that inform your reporting about him, even though it is absolutely unequivocally part of the story of how he runs businesses. This is someone who has been accused of mistreating his workers along racial lines, along gender lines, right? Like, this is absolutely part and parcel to how he runs businesses. So if you're somebody who makes media or rights or covers about technology and you're
Starting point is 00:07:04 Leaving that out, well, you're leaving out a huge, relevant part of the story. Yeah, I think the idea that people don't have the range to cover the implications of his hateful statements is really interesting because I think he counts on a similar thing regarding a lot of his technical statements. I feel it's almost a meme at this point that it's easy to think Elon Musk is a genius until he says something about a domain that you. you happen to know something about. And I feel it feels like there's a lot of parallels with what you were just talking about where journalists don't, maybe don't have the range to really contextualize
Starting point is 00:07:49 the impact of his transphobic or racist or anti-Semitic statements. Similarly, people just take him at his word that like he's a tech genius who will revolutionize social media and create the new, new everything app that users have been clamoring for, which doesn't seem to be working out super great.
Starting point is 00:08:14 I think never underestimate how much people will believe you when you are a wealthy white guy who says you're a genius. And Mike, to your point about buying Twitter and like revolutionizing it, if I were to get into the depths of it, we would be here for hours. But let me just say this. As somebody who has studied. social media, worked at social media companies, been in a space for a long time, been in rooms with people who are way smarter than I am, who have been working at this for many, many years
Starting point is 00:08:47 longer than I have. And we all cannot agree on how to do this right. What we're going to talk about today, content moderation and how you keep hate off of platforms is very complicated. It's very complex. There's not like one simple answer. Smart people learn. people, accomplished people, have been arguing about it since there was social media, the hubris that it takes to walk in and be like, well, I can do this. It, like, it fills me with such a deep rage. And to have people be like, maybe he can do it. He has never done this before and has no background in it. And people who have been doing it for like decades haven't been able to figure it out. And it's not really an easy thing. But I don't know. Maybe he's a
Starting point is 00:09:34 genius and he can figure it out. He's so obviously not up to the task of figuring out social media, these like really difficult, abstract, high-level problems. I remember one of the first things he did when he took over Twitter was, you know, fire a bunch of people and then the engineers who were left. I forget the exact details, but it was like they had to meet with him and show him like how many lines of code they were writing each week, which is the craziest metric by which to judge engineers. Yes, but that's the thinking of someone who doesn't know what they're doing of like,
Starting point is 00:10:09 well, just obviously more equals good, right? Like, that's the only, that's the only way my brain can understand this is like, like, that has to be the way it works, right? Yeah, right. More code equals better, right? Like, obviously, yeah, that's, that's always what engineers are saying. It's like if a caveman was running Twitter. Okay, so Elon Musk, he tweets and does misogynistic things, racist things, transphobic things, and has trafficked in anti-Semitism before, too. A lot of times in the past, it's been this brand of kind of wink, wink, wink, nod, anti-Semitism, like dog whistles. But last week, he engaged in pretty overt anti-Semitism. Musk posted to Twitter, you have said the actual truth in response to a post that claimed that Jewish people support, quote,
Starting point is 00:11:04 dialectical hatred against whites. I feel like the word dialectical is having a renaissance. Maybe people have been talking about dialecticals this whole time, and I've just been laid to the party. Well, I kind of get what you mean, that it might be one of those words that people who are trying to make their terrible messed up opinions sound like, high art and like, highfalutin. There are a couple of words like that that I've definitely heard. in college classes where it's like, oh, you are just trying to make your horrible opinion sound refined. Is that sort of what you mean? That is kind of what I mean.
Starting point is 00:11:45 It feels like one of these words that like you just kind of sprinkle it in and it adds an air of authority or learnedness. It's like I'm referencing 19th century philosophers. Clearly what I'm saying isn't dumb. But like what is it actually adding? Right? Like, my flavor of anti-Semitism is actually very learned. Right. Like, you know, in this quote that you just read, he said that they were supporting dialectical hatred against whites.
Starting point is 00:12:17 What is the word dialectical really adding in that sentence other than connotations of, you know, I'm someone who's read philosophy. This is a learned take, not just hate. Totally agree. So this kind of feels like yet another. tipping point for the platform. I think I've said that before on the podcast that like, oh, this is a new low. This is a new low. But no, this is a really, this is a real new low. I think it feels like a new low in a situation that was already not so great. Elon Musk's remarks drew widespread condemnation. The White House even weighed in saying it is unacceptable to repeat the hideous lie behind the most
Starting point is 00:12:57 fatal act of anti-Semitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust. This is from White House spokesperson, Andrew Bates, said in a statement. A little side note here, which is that the White House putting out this statement is one thing. But, you know, the reality is that the American government is pretty deeply entangled with Elon Musk right now to provide communications and technology infrastructure. In addition to owning and tanking Twitter and also Tesla, Musk runs the high-speed satellite internet provider Starlink that's been a major factor in both the the war on Ukraine and the conflict in Gaza.
Starting point is 00:13:35 And right now, there's over a billion dollars worth of Elon Musk's SpaceX technology about to launch Pentagon Tech into space. And so, you know, I agree with this statement. However, the reality is that American civic infrastructure and public infrastructure remains pretty entangled with and reliant on in a lot of ways Elon Musk. And so, yeah, it just, it sounds great. but what can they really do when that is the case? Yeah, and not just our civic infrastructure, our military infrastructure, right?
Starting point is 00:14:12 Like, we should definitely link to Ronan Faro's piece in the show notes about how Starlink has been kind of instrumental in Ukraine's war against Russia and how awkward a position that has put the Pentagon. into of, you know, this military ally in a life and death conflict being so dependent on Starlink, which is a private company owned by this mercurial guy. And I think that's the thing, like, at the very, like, base level, do you really want, like, if you see the way that Elon Musk tweets, if you've ever seen him on the Joe Rogan show, which it used to be part of my job to watch Joe Rogan podcast and I have seen him on those podcasts, you would say, like, this is not somebody that we want deeply entangled in like life or death military operations, right? Like, it's just that simple. And I think that it really does mirror the relationship that a lot of us,
Starting point is 00:15:26 myself, unfortunately, very much included, have with Elon Musk's Twitter, right? Like, we hate it, for lots of really valid reasons, but in other ways, you know, leaving Twitter outright can feel really hard, especially given that it doesn't really feel like there's one place that has emerged to replace it necessarily. It's certainly the way that I feel. You know, I don't like Elon Musk. I don't like the idea that every day that I'm showing up on this platform, I am essentially complicit in his reign over this technology. Like, I don't like that. I don't like my personal individual role in that dynamic. I want to stop using it. However, it has also become such a big part of my own media diet, right? It's how I collect stories for the podcasts and perspective for
Starting point is 00:16:15 the podcast. And it's also just hard to give up on those days where I felt like Twitter was a place that you could find legitimate community and build real political power and social power and, like, lead to actual change. But these days, no, I don't feel that way on the platform at all. I think I shared this on the Patreon episode that we did a while back about my decision, whether to stay on Twitter or leave Twitter. But not that long ago, I was called a straight up racial slur on Twitter. And it's been a while since that kind of thing has happened. And it was a racial slur that I had never heard before in my 30 out years as a black woman on this planet.
Starting point is 00:16:53 I had to look it up on Urban Dictionaire. And I was like, oh, they're like coming out with new racial slurs on Twitter now. Who knew? But like, so like the vibes are not good, right? I'll be the first person to admit that. But where would we go? Like we, I don't think that we have anything right now that would actually be a replacement for it. And it's a real catch-22 because I think exactly that feeling is what keeps people there and perpetuates its status as like the place that people are.
Starting point is 00:17:24 Absolutely. And I won't need to say like that's not unique to Twitter. I think Facebook did the same thing where it's like, this is where my friends are. This is how I remember my friend's birthdays. Like, this is how I go to events. It's how I find out about events. Platforms intentionally make you feel like your entire world is on their platform. So it's that much easier for you to be like, I'm out.
Starting point is 00:17:43 I don't want this. Because it means that breaking up with that platform is going to feel like breaking up with your friends, your community, how you remember birthdays, how you keep track of people that you went to school with, how you keep track of events happening in your local community, all of that. And so that's by design. However, the White House actually announced today that they were joining the Twitter alternative threads, which we talked about on the podcast before. I think you and I both tried it briefly. I haven't logged in in a while. Maybe it's pop it over there. I need to like dip back in. Maybe I will. And I do think that Biden's campaign being on threads will cause a lot of journalists and media makers, the folks who made up a big contingent of like what kept Twitter moving to be spending more time on thread. So that's I thought that was kind of an interesting, kind of we'll see about this whole situation. Let's take a quick break. Another podcast from some SNL, late night comedy guide, not quite. Unhumor me with Robert Smygel and friends, me and hilarious guests from Jim Gaffigan to Bob Odenkirk to David Letterman, help make you funnier. This week, my guest, SNL's Mikey Day and head writer, Streeter Seidel, help an acapella band with their between songs banter.
Starting point is 00:19:02 There's that worst singer in the group? The worst? Yeah. Me. Is there anything to the idea that because you're from Harvard, you only got in because your parents made a huge donation. The group. The yard birds, right?
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Starting point is 00:20:17 Like LeBron heading into the playoffs without Luca and Austin Reed. And finding ways to win no matter what. He's the smartest player to ever play the game. His IQ is at a level that we've never seen before. And he knows without Luca and Austin Reeves. I got to manipulate the game. We get a player's perspective on the challenges of the playoffs. I think Joker's going to be exhausted this series
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Starting point is 00:20:56 That man, hell get to fly. He running up the court, licking his fingers, why he got the ball like, after you go through a training camp with that Isaiah, you figure it out real quick. Get your ass up and down the court, and you're going to get the ball. So listen to Point Game on the IHeart Radio app,
Starting point is 00:21:12 Apple Podcasts, or wherever you get your podcasts. And we're back. So the White House was not the only place fed up with Elon Musk's antics. On November 8th, Media Matters staffer, Eric Honanokey published a report showing Nazi content on Twitter alongside advertisements for major brands.
Starting point is 00:21:37 Honanokey writes, as ex-owner Elon Musk continues his descent into white nationalist and anti-Semitic conspiracy theories, his social media platform has been placing ads for major brands like Apple, Bravo, IBM, Oracle, Xfinity, next to content that touts Adolf Hitler at his Nazi party. The company's placements come after CEO, Linda Yaccarino, claim that brands are protected from the risk
Starting point is 00:22:01 of being next to toxic posts on the platform. We also saw 171 rabbis, leaders of Jewish organizations, artists, activists, and academics publish a letter pressuring brands to stop advertising on Twitter saying, Elon Musk is spreading the kind of anti-Semitism that leads to massifers, and advertisers are funding the platform that allows him to spread its ideology to hundreds of millions of people. Yeah, I can imagine that that group of rabbis didn't love seeing all that Nazi content, you know? No, absolutely. And so these companies actually did start suspending their advertising from Twitter. First, IBM, then Apple, Warner Brothers, Lionsgate, Discovery, Paramount, and Sony have all left too. Now, this is kind of a huge deal.
Starting point is 00:22:47 According to The Washington Post, Apple was Twitter's biggest ad buyer during the first quarter of 2022. An ad buy amounting to $48 million in Q1 meant that Apple accounted for a whopping 4% of Twitter's total revenue for the quarter. So that's like a non-trivial amount of revenue. So if they lose Apple, they could be losing a big chunk of their money. Yeah, that's a big chunk. It's interesting that Apple spent $48 million in a single quarter advertising on Twitter that's kind of mind-blowing. And as the Media Matters piece points out, this comes after Twitter's maybe kind of sort of question mark CEO, Linda Yaccarino, had been talking a very big game about, wooing back advertisers and brands,
Starting point is 00:23:33 promising them that their ads will not be showing up next to Nazi content, which I've got to be honest, that's like such a sad promise. First of all, it's not like there's not Nazi content. It's like, yeah, we all know there's Nazi content on this platform. Let's just start from there. We all know that. It's not your ads will be seen by lots of people or your ads will perform well. It's just there will not be a literal picture of Adolf Hitler next to it.
Starting point is 00:23:58 And they can't even deliver on that. like very sad. Would you say it like that? It is very sad. It's such a low bar that they're still failing to hit. Another thing to note here is that one of the brands that is pulling their advertising is Comcast. Comcast owns Bravo and NBC. And Linda Yoccarino was formally a high up advertising executive at NBC.
Starting point is 00:24:24 So if she's not even able to confidently woo back where she worked most, recently before she was at Twitter. She's not even able to woo back them as an advertiser. That is really telling me something that like something is deeply wrong and advertisers are not happy. Yeah, understandably so. And it's, I mean, it's bad. The Media Matters report, which will put in the show notes, is pretty damning.
Starting point is 00:24:46 And has all of these screenshots of brand tweets like advertisements next to like literal overt Nazi posts, like actual pictures and quotes of Hitler. But that'll be next to like an ad for an Apple. product or like an ad inviting you to hang out with the real housewives at Bravocom, right? Like it's a very weird stitch. We'll throw it in the show notes very damning. So this is not really anything new for social media platforms, especially ones that rely on user generated content.
Starting point is 00:25:16 I used to work for a platform called Medium. And when we were be hyping up the platform to potential people to partner with us, one of the ways that we would do it is by showing people how like if they had a serious op-ed and they ran it at like a traditional media website, it might be running alongside those awful, like, those scammy sponsored ads that you see at the bottom of websites, it will be like,
Starting point is 00:25:42 you won't believe how terrible the actress that played Jan on the Brady Bunch looks now with like an unflattering picture of her. Or like, here's what your doctor doesn't want you to know about belly fat next to like a picture of like a stomach spilling out over some tight jeans. You know what I'm talking about those ads?
Starting point is 00:25:59 Oh, those ads are. so terrible and they're so obvious, but they're also so good at like enticing me to want to click on them. Like I don't. I never click on them because I try to never click on, I don't know, shit that people are trying to like pay money to get me to click on. It just feels wrong. But there's some of them are so good at like appealing to my basest interest of like, what does Jan from the Brady Bunch look like now? Like that sure is an unflattering picture of What a terrible angle. Her mouth is open. Let's just see. So ads showing up to this kind of problematic content online is not new. And brands have always had to navigate that for like as long as they've been advertising online. But what is new and specific and unique to Twitter is that you don't usually have the owner who has made himself this like very visible person on the platform endorsing those same kind of problematic views. Like it's one thing if you show up to a party, and there's a few people there who are awful.
Starting point is 00:27:01 It is quite another. If you show up to the party and the host is awful, and that awful host is also high-fiving and, like, hyping up all of the awful people at the party. It's a totally different thing. And I think that that's what brands are responding to in this moment. That is such a good analogy. Why would a person want to stay at this party?
Starting point is 00:27:24 You would leave. You would be like, oh, I have to get out of here, right? I have bed at parties like that, not with Nazis, but with other less objectionable forces. And you know what you do? You leave. That's what these brands are doing. These big companies, like your IBMs and your apples, can really set the tone for the
Starting point is 00:27:43 space. And so if they are pausing, it can create a domino effect where other companies will get the idea and pause as well. So after these advertisers left, Elon Musk took responsibility for his tweets and the way that they had normalized hate on the platform. Oh, wait, sorry, I'm misreading that. What he actually did is what he always does, which was tweet a million tweets and then threaten the lawsuit.
Starting point is 00:28:06 He tweeted, the split second the court opens on Monday, X-Corp will be filing a thermonuclear lawsuit against Media Matters, and all those who colluded in this fraudulent attack on our company. Ooh, I'm sure they're terrified. A thermonuclear lawsuit. Also, side note, does this not sound like something
Starting point is 00:28:26 a supervillain would tweet? This is giving Lex Luthor. It's giving super villain. Am I wrong? It's definitely giving supervillain. It's threatening a lawsuit, thermonuclear. It's intense. And it's ExCorp who's going to do this.
Starting point is 00:28:41 Like, that's the name of a supervillain's company, XCorp. Yes. It doesn't even have like a real name. It's just X. A normal name. It's like such a not normal name. Okay. So I actually have to give Elon a little bit of credit here because he actually
Starting point is 00:28:58 tweeted something and then followed through on it, which for him, you know, you never know. He tweets all kinds of stuff and like it doesn't come to fruition. But here he tweeted that there was going to be a lawsuit and there is a lawsuit because earlier today, we're recording this on Monday, he actually did file the lawsuit. In it, he accused media matters of defaming Twitter saying that they, quote, manufactured or contrived the screenshots in their report. And that media matters had not found the ads as claimed, but rather, quote, created these pairings in secrecy. The suit specifically names the individual Media Matter staffer who wrote the report, Eric Honanokey, in the lawsuit.
Starting point is 00:29:36 Twitters, again, maybe CEO, Linda Yakramino, responded to the Media Matters report, confirming that the screenshots were real, like in a literal sense. She tweeted, if you know me, you know I'm committed to truth and fairness. So here's the truth. Not a single authentic user on X saw IBMs, Comcasts, or Oracle's ads next to the content and Media Matters article. Only two users saw Apple's ad next to the content, at least one of which was Media Matters. Data wins over manipulation and allegations. Don't be manipulated.
Starting point is 00:30:09 Stand with X. Which, first of all, I feel like that is the tweet of somebody who is perhaps a little bit unaware of how little goodwill people have for Twitter and also Elon Musk right now. Like, other than the deepest Elon Musk fanboys, who out there is like, yeah, X is part of my identity? Like, I need to align with them. I need to like, that is part of who I am aligning with this platform. Yeah, with X. I'm part of X. It's like such an uninspiring name.
Starting point is 00:30:43 I know. I just don't think it's how most people feel about social media platforms. Even when we were having conversations about potentially banning TikTok, people who were prolific TikTokers, they weren't saying, like, I stand with TikTok. It wasn't like a, you know, thing that they were making part of their identity. A lot of those folks that I talked to were like,
Starting point is 00:31:06 oh, I'll be the first person to tell you about the problems on TikTok. Oh, I've been talking about XYZ issues with TikTok. I think this idea of, like, you need, like, I don't know a lot of people who would have this level of brand loyalty to a social media platform, that she is like, like conjuring up in this tweet. That's actually a really interesting observation because, yeah, I don't either. It seems nuts, but that's absolutely what she's doing, you know, like promoting Twitter
Starting point is 00:31:35 or X as like an identity thing. Like you're either with us or against us, stand with X. Yeah, that's kind of wild. Yeah, I just don't think that's how social media platforms fit. I don't think that's how people think about social media. platforms. I think that, you know, not that long ago, Elon Musk was behaving in an incredibly hostile manner toward people who use Twitter. And now to turn around and be like, oh, we want you to stand with us. It's like, it's not really how it works. And even if that wasn't the case,
Starting point is 00:32:06 I don't think, I don't think that's how people think about social media platforms in general, full stop. It's really interesting that that's how she phrased it. Like, it kind of suggested that's how they think about it, that maybe they're not thinking about about X as a social media platform. Maybe they're thinking about it as like an in-group or a club of their people who want to be there reading Elon's in-tweens, and they're entering their banking information so they can bank there, using it for video calls, all the stuff that they talk about wanting to do with it. Maybe that's how they view it.
Starting point is 00:32:46 I think there are a small faction of people for whom that's. is the case. Like, I think it's Elon Musk fanboys, probably some, like, aspiring tech thought leader types who have kind of bought in. But listen, you need more than that small faction of people to run a successful company. You can't just, like, build out this, like, small in-group of people who will always agree with what you say to build your company, a company. A company like Twitter. That's just like not going to it's not going to be a fruitful and sustainable way to build a platform. Certainly not financially sustainable. But maybe that's not what they care about. Maybe Elon just wants his fanboys to stand with X. Stand with X is the craziest thing
Starting point is 00:33:38 that I've heard all week long. It's like patriotic sounding incitement for people to stand with X. Like come on, get over yourself. I mean, we are talking about Elon the same person who launched an AI chat bot to tell him how funny he is and how much everybody likes him, how much everybody thinks he's so funny on social media. That's what we're talking about. So keep that in mind. Yeah. Also, same guy who had Twitter's engineers changed the algorithm to boost his tweets, like,
Starting point is 00:34:11 specifically. Yeah, the same guy who thinks that his genetics are like superior to other people's genetics. And so he has as many children as he can to spread his supergenetics to as many people as he can to repopulate the earth within his image. Ugh. Okay. That's we, we got to bring it back. We could be here all night and it's going from bad to worse. You were talking about his lawsuit against Media Matters. Yes. Okay. So here's my thing about this lawsuit. Musk's suit is saying that Media Matters has manufactured those images in the report. But Yakorino has earned a confirmed in her tweet that they are real in a literal sense. So the only thing that makes sense that they could be arguing is that they're saying that Media Matters is like using a dummy Twitter account that they have where they have followed or engaged with accounts that post
Starting point is 00:35:03 Nazi stuff on the platform. And that is why they are seeing those kinds of tweets in their Twitter feeds next to ads for Apple and IBM. Like they followed a bunch of Nazi accounts. They followed our advertisers. And now they're just like getting those. So like, manufactured, I think, is a bit strong, but what they're arguing is that the typical Twitter user probably would not be seeing those tweets next to those brands' advertisers. But as a really good piece for TechCrunch points out, Twitter, by their own admission, in the suit, was aware that these accounts posted Nazi content and allowed them to do that and allowed them to continue making money through Twitter's revenue program until Media Matters
Starting point is 00:35:48 pointed it out with the report. The piece reads, the lawsuit says that these accounts were known to produce extreme fringe content, yet they were not demonetized until after Media Matters pointed them out. So X knew they were extreme, but did not demonetize them. That is what the lawsuit expressly states. Okay, hold on. So two things here. Their defense was the only reason that those ads had Nazi imagery next to them was because
Starting point is 00:36:15 we thought the account wanted to see Nazi image. imagery, right? Like, that's their defense there? Yeah, more or less, yeah. Yeah, okay. Cool. Probably not a great defense. So, again, no dispute that Nazi imagery is, like, available for people to see.
Starting point is 00:36:34 Yeah, but they're disputing that non-Nazis would see it. They're like, no, no, we only show Nazi stuff to Nazis. Yeah, basically they're saying, like, you would have to be a Nazi who also follows, like, IBM and Apple. to see this content, which like, that's probably not a ton of people, but I don't think that's some like wild scenario that like media matters, quote, manufactured. Yeah, the whole idea here is that people who believe in a free society should be actively trying to thwart Nazis, not serve content to them that they want to see. That seems to be a point that is missed.
Starting point is 00:37:17 But the other thing that you just said, these accounts that were producing the Nazi material in question in the report, they were monetized. They were like getting paid to produce this material for Twitter. Well, that all depends. Do you think Elon is actually mailing out checks? But yes, they were like, they were monetized. According to this report, they were, via Twitter's revenue sharing program, they were eligible to make money. Whether not Elon pays up or not or is doing funny. on that, I cannot say, but like, yeah, they were able, until this report was published,
Starting point is 00:37:51 they were monetized. It was not until Media Matters published this report that Twitter demonetize them. How is that not the top line of this report? Like, ugh. More after a quick break. Another podcast from some SNL late night comedy guide, not quite. Unhumor me with Robert Smygel and friends, me and hilarious guests from Jim Gaffigan to Bob Odenkirk to David Letterman, help make you funnier. This week, my guest, SNL's Mikey Day and headwriters, Streeter Seidel, help an acapella band with their between songs banter. There's the worst singer in the group?
Starting point is 00:38:36 The worst? Yeah. Me. Is there anything to the idea that because you're from Harvard, you only got in because your parents made a huge donation. The group. The yard birds, right? That's the name.
Starting point is 00:38:50 The Harvard yard, but they're open to change. Do you have a name suggestion? We're open. Since you guys are middle. age. One erection. Listen to humor me with Robert Smygel and Friends
Starting point is 00:39:02 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Humor me. I need some jokes to make me seem funny. Run a business and not thinking about podcasting,
Starting point is 00:39:15 think again. More Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora. And as the number one podcaster, IHearts twice as large as the next two combined. So whatever your customer
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Starting point is 00:39:45 And I'm C.J. Toledano, and our podcast's point game is about defining the odds. Like LeBron heading into the playoffs without Luca and Austin Reed. And finding ways to win no matter what. He's the smartest player. ever play the game. His IQ is at a level that we've never seen before. And he knows without Luca and Austin
Starting point is 00:40:02 Reeves, I got to manipulate the game. We get a player's perspective on the challenges of the playoffs. I think Joker's going to be exhausted this series because when they don't have Rudy in the lineup, he has to really guard guys like Nas Reid. He has to guard Julius Randall. And then he has to
Starting point is 00:40:18 give us everything he gives us on the night-to-night bases on offense. And when IT's friends stop by, like Quentin Richardson, we dive into some playoff history too. Steve Nash will get that thing. That man, hell get the flying. He running up the court, licking his fingers, why he got the ball. Like, after you go through a training camp with that, Isaiah, you figure it out real quick.
Starting point is 00:40:38 Get your ass up and down the court, and you're going to get the ball. So listen to Point Game on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Let's get right back into it. So we're talking about the thermonuclear lawsuit that Elon Musk filed against Media Matters for their report showing ads next to Nazi content on Twitter. Musk and Twitter CEO Linda Yacarino are saying that no actual users saw ads next to the content, which they do not dispute is on the platform, notably. But they say that Media Matters is only seeing it because they followed or searched a bunch of Nazi content themselves.
Starting point is 00:41:20 They're arguing that this is Media Matters, quote, manufacturing the content, which they say is fraud. Pretty dubious. disinformation researcher Dr. Carolyn Orbueino actually made a really good point about all of this on Twitter, saying that what Media Matters has actually done is reveal what's known as a data void on Twitter. She said, the issue at the heart of Elon Musk's lawsuit against Media Matters is who is responsible for data voids when they're discovered. Media Matters identified a bunch of mini data voids on Twitter, where problematic content lives, and then reported on it rather than exploiting them.
Starting point is 00:41:55 When you search for an obscure or rarely used hashtag or set of keywords, like what Media Matters did, and what a lot of people are doing now on Twitter, you will often stumble upon data voids or informational dark spaces. That is not fraud. This is a well-known phenomena. Data voids or informational dark spaces are extremely vulnerable to manipulation and exploitation, often by extremists. It's not fraud when someone searches for and identifies a data void. In this case, Media Matters used the platform's own search function to identify ads that Twitter itself placed on the platforms. Twitter could have removed ads from these search terms, but they didn't. Listen, as somebody who has done the kind of work that Media Matters is doing with this report
Starting point is 00:42:39 in a kind of way, like gathering content that breaks social media platforms as stated terms of service and user agreements, Twitter really ought to be thanking Media Matters for doing what should be their jobs or the jobs of their trust and safety teams, I'm sure it's like one. person, if they have anybody there at all. And doing that unpaid, might I add, right? Like, being like, hey, this is your terms of service. Here's a bunch of content that you are monetized, that per your terms of service should not be monetized. That is actually a favor that media matters is doing to Twitter. They obviously should be doing it themselves, but they're not doing it. So like, it's just such thankless work. And I feel like in a different world, that work would not be
Starting point is 00:43:22 punished by a lawsuit, it would actually be, you would be thanked for it, and in another world, thanked for it by being given fucking money. Yeah, that would be a different world, for sure. As ridiculous as all of this is, even more ridiculously, Texas Attorney General, Ken Paxton, who, do you remember Ken Paxton? I do, yeah. He's like, what do you remember about him? He's risen to national clown prominence as the Attorney General in Texas who was indicted by his own party. That party being Republicans in Texas for corruption. He was, it's not a party known for, I don't know, throwing out its own. Like his party was in control of the legislature in Congress and they indicted him for.
Starting point is 00:44:16 corruption and somehow he beat it. And we were talking about some previous little stunt of his, right? Yeah, the last time that we talked about him on the podcast, he was doing a little stunt where he was suing the platform Yelp because Yelp was accurately, per his own office, accurately describing crisis pregnancy centers on their platform. And so he was like, I'm going to sue them because this is Texas. So Texas Attorney General Ken Paxton, don't worry because he is on the case. He is going to open up an investigation into media matters for potential fraudulent activity.
Starting point is 00:44:54 Himself only having been recently, as in like a few months ago, cleared of corruption and fraudulent activity himself. Keep that in mind. He says, he's just the guy to go after them. If there's one thing he knows, it's fraudulent activity. Yeah, it's like, oh, frauds and scams? That's my forte, baby. I bought it. He said, we are examining the issue closely to ensure that the public has not been deceived by the schemes of radical left-wing organizations who would like nothing more than to limit freedom by reducing participation in the public square.
Starting point is 00:45:31 Oh, my God. So, yeah, I mean, like, it doesn't surprise me that he's pulling a little stunt, sticking up for Elon Musk, game-recognized game. Like, he's like, oh, scams and stunts. Scams and stunts. Right, right, right, right, right. Let's do this. Is there some sort of like Texas connection here that I don't know about? I don't know.
Starting point is 00:45:48 I'm giving him too much credit. I guess it's not like that kind of legitimate thing. It's a little stunt. Yeah, it's a little stunt. So Twitter is assuming media matters for defamation, saying that they lost revenue when the brands left the platform. However, most of these brands did not say it was Media Matters' report as the reason why they left. Lionsgate specifically said that it was Elon Musk's anti-enks. anti-Semitic tweet was the reason why they left. So this is really just like classic Elon,
Starting point is 00:46:18 blaming everyone else for his own behavior when that behavior causes a problem. He did the same thing earlier this year when he launched a lawsuit against the Center for Countering Digital Hate for publishing a report about how hate speech was flourishing on the platform since Musk took over. Like this is just not how good leaders lead, like blaming everyone and passing the buck to avoid responsibility. Yeah. I mean, just continuously suing every organization that talks about rampant hate speech on Twitter, kind of gives the impression that he's not really that concerned with hate speech on Twitter. No, and I think that's what bugs me so much about it when Linda Yaccarino is talking about, like,
Starting point is 00:47:00 oh, brands, like, it's safe to be here. Your content won't be next to Nazi pictures. It's like that's the only way they can conceptualize how a platform can be, feel healthy is that if brands feel good to show up there. I just think it's like the wrong metric. And it really makes me wonder if they, if they meaningfully care what the platform is like, do they really care that hate speeches there? Do they really care that like, you know, there are slurs and conspiracy theories and anti-Semitism? Like, I would argue no. I think the only thing they care about is our brands there because they're 90% of our revenue. And speaking of Linda
Starting point is 00:47:41 Yacarino, you know, we've talked about her a lot on the podcast. I'm kind of fascinated by her in a lot of ways. I see her as this sort of very intriguing figure. Forbes actually reported that Linda Yacarino's advertising colleagues have been texting her trying to be like, honey, you need to get out of Twitter to save her own reputation because they are worried that she's going to tank her own personal brand by being associated with an anti-Semite, racist, misogynist, like Elon Musk. Marketing industry veteran Lou Pascales said that he texted Linda Yacrimino, and he told CNN, she thinks quitting is failing. She believes that she can mother Elon Musk into someone who could be respected by the advertising community, and that chip has definitely sailed. But she's
Starting point is 00:48:27 not going to come off the mechanical bull without all of us telling her it's time to go. And I believe that there has been a groundswell of a lot of people, such as myself, saying, save yourself. So I'm curious, like, did you know who? Linda Yacarino was before she became CEO of Twitter? Was she like a known person that people knew about? I knew who she was. I think that she was definitely a known high level figure in media advertising. Like she was a big wig at NBC.
Starting point is 00:48:56 But I don't know that like your average person would be like, oh, Linda Yaccarino, of course. Also, she's someone who is like speaks publicly a lot. Like that's how I knew of her. Was like she's someone who like would go to conferences and like in public speaking a lot. Yeah, I guess that makes sense. I had never heard of her before she took over as CEO at Twitter, and I'm continuously puzzled by, I guess, the benefit of doubt that people give her or, like, the goodwill that people seem to have towards her. Because, like, I only knew her as coming in to try to whitewash the tanking Twitter brand as Elon, like, rode the sinking ship down. Every statement she makes just seems like sad.
Starting point is 00:49:44 Like, oh, there's, you know, don't worry, there's 90% less Nazi stuff now. Yeah, I mean, I gave Linda Yaccarino no goodwill. We said this when she first was announced. If in this day and age, you are willingly deciding to leave your job and to sign up to work alongside Elon Musk at Twitter, you know exactly what you're getting into. there is no world where you could be like, I didn't know or I thought I could fix him. You knew. We all saw. You made a choice. I'm just really curious what her inner monologue is like and how she feels about how it's going. Her tweets are absurd. Like when Elon Musk is like tweeting anti-Semitic stuff and it's like making headlines, she'll literally be tweeting like, does anyone like beverages? I love beverages. Not that, but basically that.
Starting point is 00:50:43 You know what I mean. Like the most inane stuff. And it's just like it's hard to not, I don't know, maybe it's, maybe I'm alone in this. It's hard for me to not be fascinated by her. Yeah, you're, you're not alone there, I guess. I guess I get it, you know. I also find her interesting. I don't really know why, though.
Starting point is 00:51:01 To that point, you know, lawsuit or no lawsuit, this is all bad for Twitter's economic outlook. All of the verification and Twitter blue subscriptions are not really paying off. advertising is still 90% of Twitter's revenue model. According to TechCrunch, before any of this even happened, Twitter's ad revenues were already forecasted to be declining by 54.4% from 2022 to 2023. A pretty sizable drop. But I wanted to add that for context.
Starting point is 00:51:29 But I actually don't think that like how much money Twitter is making or how or whether it can woo brands and keep brands is the ultimate size. of health for the platform. And I really want to caution folks about making it seem like those are the only metrics that matter because the real marker of the health of a platform in my book is whether or not people can actually show up there and whether it feels good when they do, right? Like, are you able to use the platform to find accurate and timely, relevant information about what's going on in the world? Can you find community there? Like, do you feel relatively safe showing up there? These are things that make an online space worth showing up to. And it feels like more and more
Starting point is 00:52:09 that space in Twitter is gone and perhaps not coming back. But we all deserve to have healthy digital platforms. I truly believe that this is something that we deserve and should be able to expect from our digital media landscape. Yeah. It's what people want, you know, community information, not to see a bunch of Hitler stuff. Yeah. Baseline, not Hitler stuff. Like that's like, can we get that?
Starting point is 00:52:41 That would be great. That would be good. Like we joke, but you were saying how a couple weeks ago somebody called you a racial slur, like, not cool? Not just a racial slur. A brand new racial slur that I had never heard before. I was like, I think this is a racial slur. I had to Google it. And I was like, oh, wow, I got a new one.
Starting point is 00:53:00 Who knew? It was a new one, not an antiquated one. They're coming up with new ones now. They're coming up with new ones and they're doing it on Twitter. So I want to know, like, how are you feeling about being on Twitter? I did a whole kind of like emotional deep dive about my wrestling with my choice to stay or leave the platform. But tell me how you're feeling. Like, are you on Twitter?
Starting point is 00:53:23 Have you left Twitter? Are you still on, but like using it less? Let us know. I really want to know. You can hit us up at hello at tangoity.com. And thanks so much for listening. Got a story about an interesting thing in tech or just want to say hi? You can reach us at hello at tangoity.com.
Starting point is 00:53:41 You can also find transcripts for today's episode at tangoity.com. There are no girls on the internet was created by me, Bridget Todd. It's a production of IHeartRadio and Unbossed Creative. Jonathan Strickland is our executive producer. Tarry Harrison is our producer and sound engineer. Michael Amato is our contributing producer. I'm your host, Bridget Todd. If you want to help us grow, write and review us on Apple Podcasts.
Starting point is 00:54:02 For more podcasts from IHeartRadio, check out the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Another podcast from some SNL, late-night comedy guidance. Not quite. Unhumor me with Robert Smygel and Friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guest, S&L's Mikey Day and head writer, Streeter Seidel, help an a cappella band with their between songs banter. Where does your group perform? We do some retirement homes. Those people are starving for banter.
Starting point is 00:54:44 Listen to humor me with Robert Smigel and Friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Hi, everyone. I'm Cheryl Strayed. author of wild and tiny beautiful things. I'm excited to share that I have a new podcast called Mind Over Mountain. In each episode, I interview athletes, adventurers, and adrenaline seekers to discuss the inner landscapes that informed and inspired their extraordinary feats. So we too can better understand how to face our own seemingly insurmountable challenges.
Starting point is 00:55:14 Listen to Mind Over Mountain every Thursday on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Hey, I'm Deanna Maria Riva, and on my new podcast, How Hard Can It Be? I call on my Gen X squad from Ohio to Hollywood as we navigate Midlife's most fantastic BS. Unfiltered conversations from night sweats to fupas to scheduling sex. Wait, what sex? Is it just me or does every woman my age want to look at Pinterest instead of having sex sometimes? They say we can't polish a turd, but we're sure going to try.
Starting point is 00:55:45 So let's get blunt with laughs, tears, or tears of laughter. Listen to How Hard Can It Be with Diana Maria Riva on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. This is an IHeart podcast. Guaranteed human.

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