Think Fast Talk Smart: Communication Techniques - 241. Team Spirit: How to Make Group Work Work

Episode Date: November 11, 2025

How to unlock the power of groups through collective communication.They say teamwork makes the dream work. But as Colin Fisher knows, unlocking the power of groups requires a specific kind of collective communication.Fisher is an associate professor of organizations and innovation at University College London School of Management and author of The Collective Edge: Unlocking the Secret Power of Groups. His research reveals the dichotomy of group dynamics: "Groups can be the pinnacle of human accomplishment," he says. "But groups also have these tendencies to restrict us, to take away our individuality, and to sometimes make us the worst versions of ourselves.” The key, he argues, is fostering communication that maximizes the creative synergy of collaboration while minimizing the pressure to conform.In this episode of Think Fast, Talk Smart, Fisher joins host Matt Abrahams to share evidence-based strategies for effective teamwork, from selecting the ideal group size to fostering psychological safety. Whether with our coworkers, our families, or our friends, Fisher’s insights reveal how collective communication can make or break group success.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Colin FisherColin’s Book: The Collective EdgeEp.174 Fix Meetings: Transform Gatherings Into Meaningful MomentsEp.124 Making Meetings Meaningful Pt. 1: How to Structure and Organize More Effective Gatherings   Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [e-mail] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:43) - Advantages and Disadvantages of Groups (04:17) - What Makes Teams Successful (06:01) - The Ideal Group Size (06:57) - Building Psychological Safety (09:13) - Launching a Team for Success (13:34) - Making Meetings More Effective (16:49) - The Final Three Questions (22:57) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

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to get matched up with your coach today. That's strawberry.comme slash smart and get 50% off your first coaching session. It's the most affordable time ever to see if coaching is right for you. We are all members of multiple groups and teams, our families, our coworkers, our friends. The ability to communicate effectively in groups is critical. My name is Matt Abraham's, and I teach strategic communication at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart, the podcast. Today I am really excited to to spend time with Colin Fisher. Colin is an associate professor of organizations and innovation

at University College London School of Management. His research focuses on helping groups and teams in situations requiring creativity, improvisation, and complex decision-making. His latest book is The Collective Edge, Unlocking the Secret Power of Groups. Welcome, Colin. I'm really excited for our conversation.

Thanks so much for having me, Matt. Looking forward to it. Excellent. Shall we get started? Yeah. Like you, I have long been fascinated by groups and their impact. I used to teach classes on group communication, and I always start by talking to my students about the benefits and perils of groups. So I thought it would make sense for us to start there too. From your perspective, can you share

what are the advantages and some of the disadvantages of groups and the work we do in them? The advantages of groups are on some level, they're almost so obvious we don't even think about them. We bring more minds to the problem. We bring more people's labor, the idea that many hands make light the work is why we come to groups. We can accomplish things that we could never do if we tried to go with the loan. Groups can be, in my mind, the pinnacle of human accomplishment. But as your question implies, there's some downsides, too.

So groups can also be these engines to produce conformity, to really restrict people's individuality, that we have terms like group think or that we call these groups that have these extreme conformity pressures to be cults, and that groups have all these tendencies within them as well to restrict us, to take away our individuality and to sometimes make us the worst versions of ourselves, where they bring out of us this kind of tribalism that is at the root of war and intergroup conflict and all kinds of terrible things in the world. So groups really are this dichotomy. Absolutely. On one side, we have this notion of creativity, which really can bring out the best in us. And then we have, on the other side, extreme conformity, which can really lead to a lot of negative things.

So the trick becomes, how do we maximize for the benefits of groups and minimize for those negatives? So what are key ingredients for successful teams, teaming, and teamwork? I think about things like diversity of participation, psychological safety, having clear purpose, clear roles. What do you see as some of the most important aspects for successful group work? You got some of the really important ones right off the bat there. The benefits of groups come from having diverse knowledge, skills, and perspectives. The kind of synergy that we talk about in group work really only emerges when we don't all think

the same thing, when we don't all have the same knowledge and skills, and that we share them with one another. So we need to compose groups carefully. But one of the things that we often make a mistake in when we compose them is that we don't think about how big those groups should be. And so we end up often with groups most commonly that are too big. Prototypical example of these are meetings. We can all imagine one of the worst things to be in is a meeting that's got 20 people in it, because we know we're not going to be able to really

hear everyone's perspective. We're not going to be able to know what everyone knows, what everyone thinks. The only thing worse than this meeting of 20 people is a meeting with 25 people or 30 people. We have to be thoughtful about how big a group can really be to have this kind of synergistic interaction. So I'm curious, what does the research say about group size? Is there an ideal group size? Does it depend on the task you're trying to complete? It does depend on the task you're trying to complete. I like to give a fairly definitive answer to this because it doesn't depend as much on the task as we'd like to think. One is a lot of research that looks across different tasks at the effect of group size on team performance. And that there you get answers depending on the task anywhere from

three to seven. But then when you ask people, when do you feel like the groups you're in are too big or too small? And you get the line of, my group is too big and my group is too small. They cross right about 4.5. We feel that groups are the right size between four and five, and that we see performance measures be anywhere from 3 to 7. And so I think those are pretty good guidelines for thinking about how big your group should be. I think having an anchor for group size is really important because there's a tendency to want to include more people or perhaps because other communication challenges exist within an organization's meetings become the only way to convey information. So more is better as often the mindset, but it sounds like that's not the case. I'd like to dig a

little deeper into a couple of the other aspects. We had Amy Edminson on. We talked a bit about psychological safety. Curious to get your perspective on how we go about building groups that can be more effective by making sure that those diverse points of view and perspectives feel comfortable being shared. If you've talked to Amy, you've really gotten the best advice that's out there. Psychological safety, as you were saying, it's so important because even if we get this diverse mix of knowledge, skills, and perspectives onto our team, we still aren't going to take advantage of it unless people are comfortable sharing it. They're comfortable speaking up with different ideas.

They're comfortable asking questions. They're comfortable admitting mistakes and trying experiments and failing. And the way that we build that psychological safety is that first we ask for it, that we say the work that we're going to be doing is going to require us to share our different knowledge, skills, and perspectives. It's going to require us to take risks that we're going to have some things to learn. And that's always true because any new team has to figure out how to work together at a minimum. They've got to figure out how to communicate.

And they're going to need to do some of this learning and some of this experimentation to make it happen. Another way that you can build this kind of psychological safety is to model it. So especially if you're a leader, for you to admit your own mistakes, for you to ask questions that you might worry your dumb questions, for you to do experiments and say, hey, I'm learning too, this is what I'm going to try, let's see how it goes, and to model those kinds of behaviors. And then, of course, to not shoot the messenger and not to, when people do speak up, they do share their ideas, they do ask questions that are on their mind, that you reinforce that with positive reinforcement. You encourage it. You don't criticize people for doing those things. So it's about setting expectations for this sharing of different viewpoints that mistakes are acceptable and actually needed for the group to be successful.

And as a leader or somebody who has a leadership role, demonstrating this in your own actions, role modeling. I think those are great ways to help people understand that this is important and reinforce these values. Are there certain things we can do when a group forms that really helps set us on a path of success? You know, this notion of forming sometimes happens very quickly. There's a crisis and we have to pull people together.

Other times it's more thoughtful. Can you give two or three best practices for group formation that can really set you on a good path? So group formation is such an important time in a group's life that the stuff that we do when we first get together tends to be really sticky. We all can imagine the first time we meet with a new group at work or a new class at school, people tend to sit in the same place the whole time where we sit, who talks first, who talks the most. These kinds of norms form really early. And so we want to manage that really carefully.

Now, with group formation, some of the work should happen before we ever get in the room. The work of thinking about the task, thinking about composing that group well, the group size, a diversity of knowledge, skills, and perspectives. All those things should be done ahead of time. But then once we're what I would call launching the group, there's three big tasks. One is we need to bring that goal to life and make sure we all understand it similarly.

So we need to have a very clear and vivid communication of that goal. So the kind of classic business school examples of these are like when John F. Kennedy repurposed NASA, which had a very ambiguous goal prior to his charge for them to put a man on the moon within 10 years. So that was a very clear, vivid goal that everyone can imagine. So even if we don't have a clear idea of what we need to do first or what we need to do tomorrow, the fact that we can all imagine the future vividly that we need to get to collectively, allow people to stay coordinated and to synchronize their efforts.

So we need these kinds of clear, vivid goals to get us together. And then second, we need to establish these initial norms. So the fact that norms are sticky and they form really fast, we can use that to our advantage by doing some of the things we talked about when we're establishing psychological safety, to say, I want to have a team where we all share what we know, where we speak up when we have an idea, and how can we do that?

And we can have that conversation. But the most important things I think are close to your heart are norms about communication. How are we going to communicate with one another? And that some of these are really basic things like what communication channels are we even going to use? I can't tell you how many teams I've seen where some people are communicating through one channel and a few people don't use that channel, don't know. So some people aren't signed up for Slack. They don't get notifications.

They don't know what's being said there. So some of it's really basic about where are we going to communicate. But then we also need norms for how quickly are we responding to each other, that when do I think you haven't seen this email? Is it one day, two days a week? And that different teams can have different norms. But as long as we're clear, we can communicate effectively. And then we need to have understanding of the individual responsibilities and work

that we're going to have between now. and the next time we talk. And this could be the beginnings of roles. They could be really formal roles, but that needs to be clear what I need to do between now and the next time we're going to be collectively accountable to one another. So if we do those three things,

if we have clear, vivid goals, we have norms, especially norms for how we're going to communicate and that are promoting psychological safety, and we know what our responsibilities are, and we know the deadline by which those responsibilities to the group are set, then we had a pretty darn good launch. Vivid goals that people are aligned towards norms, which are simply just expectations for what and how we will interact,

and responsibilities for the actions that we'll follow up with. Very important. And the key thing you said there is that work has to happen in advance. We have to think about these things before we pull people together. And in fact, thinking about these things might determine who we pull together and how many. I want to switch now and talk about the way in which we do group work. which is primarily meetings, and most people don't like meetings. What is your advice on how to make the group time in meetings more effective? What are things we can do to have better meetings?

So it's a great question. It's such a common one. Sometimes I ask myself the same thing in my organization. The number one tip is to not ask, what can I do to have a better meeting, but to ask, should we have this meeting in the first place, as we said, norms are really sticky. And so if we start having this norm that we're going to have boring meetings, that people are going to be disengaged and not speak in these meetings, not contribute what they know, that norm's likely to stick even if we go from a meeting that really wasn't necessary and that was one-way communication, information sharing. And the next time we have a meeting where we do need people to speak up, they're less likely to do it. So eliminating those meetings that we didn't need has the added benefits of you're going to start

to develop better norms for how people contribute in the meetings where you really need their contribution. So step one, eliminate unnecessary meetings. And that will make the meetings you do have much better. But then step two is likely you are inviting too many people to these meetings. So just like we said, when we want to get real work done, and we want to have every everyone's contributions. We want to know what they think. We want to have them participate in decision-making, communicate well. We really need to have this kind of core group of three to seven

people around the table. Once we've even got a group of 10, if I've got an hour-long meeting and a group of 10, especially if they're 10 academics like us or it's in the university situation, the chances that we're going to get through that and everyone's going to say everything that they have to say is really low. And if we're over 10, if we're 15, we're 20, we're 25, it's almost none. There's almost no way we're going to have that meeting. So if we can have meetings that have very concrete outcomes, that we're there to make a decision, we're there to generate new ideas, we're there to develop a new strategy, that there's some reason that we're meeting. It's clear to all members. And then we invite people who have something really to contribute towards that.

goal, we're likely to have better meetings. One way communication, if it could have been an email, or if you prefer, it could have been a video message or an audio message to the team, then do that. Don't have a meeting. But that when you do have meetings, they have clear purposes, they have agendas, and only the people who need to be there are invited to those meetings. That's going to go a long way towards improving your meetings. Amen. Do we need a meeting? Are there other ways to communicate? Super important first question. Then what are we meeting for? What's the purpose? Do we have a clear agenda? Does everybody understand it? Excellent. And then finally, being willing to cancel a meeting or not hold a meeting, if not necessary, really important. Thank you for sharing that. And may everybody adopt that and may meetings be what they truly can be, which is really productive opportunities to accomplish work and to feel connected. So thank you. We'll be right back. to finish our conversation. But first, a quick word from one of our sponsors. Their support allows us to bring you this show free of charge. If you've ever felt like you're trying to do everything yourself,

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Visit upwork.com right now and post your job for free. That's upwork.com to connect with top talent ready to help your business grow. That's upw-w-rk.com. Upwork.com. And now back to our conversation. Colin, this has been a fantastic conversation. Before we end, I like to ask three questions of my guests. One I create just for you and the other two are similar across everybody I've interviewed. Are you up for that? Yeah, absolutely. So there's so many things about you that are really interesting to me. One is there are a professional jazz trumpeter. I tried to play the trumpet early in my life and failed miserably, so I'm in awe of your ability to do it professionally.

What is one thing that you've learned as a professional jazz trumpeter that has helped you in terms of how you interact with people in groups? The essence of all kinds of music really is listening. I had a really famous teacher. His name was Bob Brooke Meyer, who said when you're improvising, you have to keep one ear on your head, and you have to take the other ear and put it over on the piano.

oversee the whole interaction. And so I think it's made me listen in different ways. It's made me more open to both what somebody who's speaking is saying and the whole ensemble of the group of the communication. And just to really attune me to the importance of listening. It always amazes me that people who study and teach communication come back to listening. And it's an important lesson for all of us. We think of communication as broadcasting, getting information out, but receiving it is really important. Thank you for sharing that. Question number two, who is a communicator that you admire and why? I have to continue to give credit to my mentor, Richard Hackman, who I owe so much of the book too as well, who took this complicated world of groups and really started to give order to it. I think

what I respect about in as a communicator was finding terms that were really accurate. His famous theory is work design, right? And that's not like a fancy academic set of terms. I make fun of the term group entity in the book where it's like we come up with these like mouthfuls of things that are really hard to say. But just calling it work design theory already was such a powerful communication move to not only be clear within the academic community, but also to be clear to everyone else about what it is we should be paying attention to that we weren't paying attention to at the time, which was the tasks and the way that we're thinking about structuring the work that we do. So I think he would be one of the best communicators

that I've encountered. Thank you for sharing that. And thank you for reinforcing the idea of clarity, concision, accessibility are really important. Final question for Colin. What are the first three ingredients that go into a successful communication recipe? So I'm going to say listening again, when I first started studying teams, I thought I was going to see these people who were these expert diagnosers of group dynamics, that they were going to walk into a room and they'd look at a team and go, oh, I know what's wrong with you. But instead, when I started studying these great coaches of teams, what they did was they asked more questions. They said, oh, how are you doing?

So they didn't magically diagnose people. They asked them what was going on. You ask questions, you listen to the answer, and then you respond in ways that both show you're concerned with that person's intent and well-being and emotional message that they had, but then you build on it. And it's this kind of idea we find in theater improvisation of yes-and that you say, yeah, I see what you're saying.

And now I'm going to add something onto it. So I think if we ask good questions, we listen to the answer, and then we both respond and build on those responses, we're going to have some great communication. Excellent three ingredients. I echo that very much. I think those are really important. Ask questions.

Listen genuinely to the answers. And we've done a lot of episodes on the value of improv and this notion of responding and adding to what people say. Colin, thank you so much for bringing insight into a, type of communication that we all do all day. We are parts of many different groups, learning to be more effective in how we establish groups, how we make groups work better, and ultimately how we feel more productive really can be helpful for all of us. Thank you for your time. Thanks so much for having me, Matt. Thank you for joining us for another episode of Think Fast, Talk Smart, the podcast.

To learn more about setting groups up for success, please listen to Episode 174 with Priya Parker. And to improve your meetings, check out both episodes 124 and 125 with Joe Allen, Karen Reed, and Elise Keith. This episode was produced by Catherine Reed, Ryan Campos, and me, Matt Abraham's. Our music is from Floyd

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