This Is Woman's Work with Nicole Kalil - Best of 2025: The Top 6 Episodes That Changed Us (And Almost Broke Us) | 375

Starting point is 00:00:00 By the way, we're officially on YouTube because so many of you say, I wish I would have heard this when I was younger, and the younger generation is living over there. So now, so are we. today, with you as the decider. Whatever feels true and real and right for you, that's how you do woman's work. And we've been doing just that for six years and 375 episodes, and today we're doing it by taking a victory lap. Not the perfectly choreographed Olympic medal kind, more like the sweaty, winded, I did not train for this, but here we are kind, that I would argue still counts because friend, sometimes the hardest part isn't just showing up.

Starting point is 00:01:00 And there are definitely things that are worth celebrating and also some things that the best thing I can say about them is that we showed up and that we're still here. And that feels worth celebrating too. Listen, every year we highlight the episodes that resonated the most, the ones you listen to, shared, laughed or cried with, yelled, yes, yes, yes, while banging the steering wheel in your car, or maybe I just do that. Or you listen to it in fits and starts because you were distracted by a toddler, a dog, or the existential dread of your inbox. These episodes aren't just popular. They mark our year. They reflect what we were wrestling with, waking up to, what we were pissed off about, curious about, and what we were ready to change. And like everything else we do here, the best of is never just about the polished, edited moments that you hear. It's about what happened before we hit record, after we said goodbye and everything in between. The tech crisis, the scheduling chaos, the bizarre timing of the universe. The moments that didn't make the cut, sometimes because something broke like the internet and sometimes because something broke me. So buckle up. We're pulling back the curtain.

Starting point is 00:02:11 And if the curtain falls mid-episode and I'm standing there in a state of undress with my ass hanging out, just no. That would be very on brand for 2025. Okay. So we're going to start with what we're celebrating because before we get into our top six, we need to pause and acknowledge some things that happened this year. As of today, we're sitting at 1,991,458 downloads in 2025. Not a joke. That's an actual number. For those of you, math wizards keeping score, that means we're 8,542 downloads away from 2 million downloads in one year, which feels wildly close and also like the perfect moment to ask for a very small, very reasonable favor. If you're willing, would you please share your favorite episode with some woman that you love?

Starting point is 00:03:06 Or the next time you see the inevitable, I'm looking for a good podcast post floating around social media. Would you tell them about this one? Listen, I love Mel Robbins and I love Brne Brown. They are amazing and their podcasts are so good. And they also do not need your help, promoting their podcast. Trust me. So if you're willing to help us cross that 2 million mark and close out the year strong, it would mean more than you know. And also, I want to put this in context. The most amount of downloads that we've ever done before was just over 834,000 downloads in all of 24. And in our very first year back in 2020, we had just under 10,000 downloads total for the entire year. Think about that for a second. This year, we have had days, and I'm asking you to help me

Starting point is 00:03:57 today to have more people listen to the show in a single day than listen to it in our entire first year. At the start of the year, I set the goal of having 1.5 million downloads, and one million felt possible, but 1.5 felt borderline delusional. But why not set a big goal, right? And somehow, some way, here we are brushing up against two million, putting this show in a top 0.5% of all podcasts globally. Most of you listen in the U.S., but we also saw strong growth in the UK, Germany, Canada, and the Netherlands, which tells us that this conversation is resonating far beyond where it started. We made more money than we ever had before from the podcast. We joined the Airwave Network, a subsidiary of Warner Brothers, earlier this year, and a

Starting point is 00:04:48 officially launched on YouTube later in the year. We also had more guest outreach than ever, which forced us to streamline and finally remove me from the process altogether after I, and I put this in air quotes, helped too much and messed everything up for my team. So all in all, it has definitely been a year of growth and changes, but some things have also remained the same. The mission hasn't changed. The host didn't change. Our editor didn't change. And the guests are still absolutely knocking our socks off. So those are some of the wins. And here's the flip side, the part that I will not pretend away. Despite being our highest earning year, this podcast is still not profitable. I'm still investing more into it into editing, production, and promotion than

Starting point is 00:05:38 it brings in. The ads that you hear are covering some of the costs, but that's it. And our goal in 26 is that this thing turns a profit, even if it's $1. Any amount in the green would feel like a goddamn victory at this point. After six years, you'd think we'd have podcasting figured out, right? But we don't. I don't. It still feels like we're waiting through muddy water, learning as we go, often the hard way. Ratings and reviews still remain a challenge. With nearly two million downloads this year, we still have fewer than 500 reviews on Apple and under 100 on Spotify. And yes, we did lose about 900 reviews on Apple due to some sort of technical glitch that they acknowledge happened but have no solution for, which is super cool. But it is what it is. We are

Starting point is 00:06:28 where we are. And on top of that, YouTube adds a whole new layer, more video editing, more production, more tech, more support, and the deeply inconvenient requirement that I now need to look moderately camera ready. There's like lighting and angles and setup and all of it makes me feel like I don't know what I'm doing, right when I finally felt competent on the audio side. So the question becomes, why do I keep going? And trust me, I ask this question to myself often. And the answer is because I get to hear from listeners whose lives are impacted, shifted, or simply made lighter because I get to meet the most incredible smartest women who are out there doing the most meaningful work and I get to introduce them to you. Because I still have many moments where something

Starting point is 00:07:17 lands in a new way that I needed to hear for me. And because of Nikki Berla, our editor since day one, who cares about this show at least as much as I do, listen, I'm not driven by popularity and I don't want celebrity, which is a very good thing because I'm not either of those things. I am driven by something that matters. And every time I think about quitting, I come back to the mission, the topics, the guests, and to you, the listener who deserves something that is built with you in mind. I hope you feel that when you listen. I hope that you feel served when you show up and tune in to this podcast. I am so wildly aware you have so many choices. And I cannot possibly tell you how much I appreciate and just blown away when you choose to listen to this

Starting point is 00:08:08 show. So thank you, thank you, thank you. And before I get too sappy and emotional, let me share with you the top six episodes of 2025. Good sex isn't chemistry. It's competence. Great intimacy, emotional, physical, all of it is something you learn, which is excellent news for anyone who's ever felt like they're supposed to magically read minds, bodies, signals, and needs like some sort of Oracle, which is why I'm telling you about Beducated. You're all in one platform for actually understanding pleasure, connection, and technique without the awkward Googling. They've got over 150 courses, videos, demos, expert-led breakdowns, and real strategies

Starting point is 00:08:49 for everything from Foreplay to communication and lots of things in between. And listen, it is the season of giving, right? So maybe skip the last-minute random gift and give yourself or someone you love something that actually improves life and turns up the heat. Sign up for beducated at beducate.me and use woman's work to get 50% off the yearly pass, locked in for life. Plus, they offer a 14-day money-back guarantee so you can try it totally risk-free. Click the link in show notes to get beducated. And let's make winter heat a thing. Pure hydration has made a big difference for me. And apparently for JJ, too, who is not only drinking more water, she's also giving away half her packets to

Starting point is 00:09:31 teammates like she's running some sort of underground hydration ring. Honestly, I'm just glad they're drinking water, which is why I'm really excited to try cure energy. It's a plant-based energy drink mix with natural caffeine and electrolytes, so you get the boost and the hydration without the shakes and the jitters. With no added sugar or artificial junk, cure energy delivers a refreshing boost you can feel good about. I'm planning to use it during my afternoon slump when my brain really thinks it's time to be done for the day. And if it's anything like their hydration, packs, I know it's going to be a game changer. And here's a bonus. Cure is FSA-HSA-approved, so you can use your FSA or HSA funds to stay hydrated and boost energy the smart way. For this as

Starting point is 00:10:14 Woman's Work listeners, you can get 20% off your first order at curehydration.com slash woman's work with code Woman's Work. And if you get a post-purchase survey, make sure to let them know you heard about Cure right here. It really does help support the show. So don't just drink more water. Upgrade it with Cure. I have to say there were so many great epic episodes in 2025 that like narrowing this down was super hard. So we let the numbers drive the decision. And at the end of the day, here's what I'll tell you is if you are listening to this podcast for the first time, any one of these episodes would be an epic place for your second, third, fourth, fifth, sixth, seventh listen.

Starting point is 00:10:57 And if you missed any of these episodes, if you regularly tune in, I would highly encourage you to go back and listen. They are just so, so good. Okay. So the sixth most listened to you episode of 2025 was episode 287, How Is Your Spiritual Health with Dr. Lisa Miller? And I walked into this conversation deeply interested and also wildly overthinking it, which you'll hear is a fairly common thread throughout many of our episodes. In this case, it was because religion is personal, complex, and often can be polarizing. And I wanted to make sure that this episode felt inclusive, while also not turning it into a reflection of my own beliefs. It felt sensitive, high stakes, and I was genuinely nervous about getting it right. And Dr. Lisa Miller met every concern

Starting point is 00:11:50 with grace, openness, and research-backed clarity. She talked about spiritual health in a way that felt expansive, grounded, and accessible, not preachy and not dogmatic. My brain and my soul were high-fiving each other, and I hate to say this because it's a little too on the nose, but it felt spiritual. And now for the part that felt significantly less spiritual, the audio on this episode was rough. Internet connections were glitchy and our team had to edit out huge chunks, including a beautiful live meditation that she had done at the the end. Despite imperfect audio, despite losing the meditation, we still release this episode and it's still one of our top six of the entire year, which is a humbling reminder that

Starting point is 00:12:38 when the guest is this good and that the content actually matters, people care a lot less about perfection than we think they do. So do yourself a favor and go check out How is Your Spiritual Health, Episode 287 with Dr. Lisa Miller? We'll put the link in show notes to this episode, as well as all of our top six, again, in show notes so that you can just go click and find them, or you can scroll and search whatever feels right for you. Our number five, most listened to you episode in 2025, was episode 271, How to Defy Expectations with Dr. Sunita Saw.

Starting point is 00:13:18 This episode could have easily gone on twice as long. There were so many questions that I wanted to ask. And Sunita reframed defiance, not as rebellion for rebellion's sake, but as a thoughtful values-driven act, especially for women who have been conditioned to comply, accommodate, and stay quiet. It was one of those conversations that gave great language to moments I've felt in my own life, but hadn't fully understood yet. And unlike some of the other episodes on this list, there were no big tech glitches, no huge

Starting point is 00:13:52 prep panic, unless you count the multiple pages of questions that I had prepared. But what I do remember most about this episode was my pure excitement. I could not wait to have this conversation because defying expectations is about as on brand as it gets for this show. If there were ever a topic that belonged here, it was this one. And it was so good. In fact, we held the release longer than we normally would so that we could put it out in January when we know new listeners are actively looking for great podcasts to add to their rotation. And honestly, if somebody didn't love this episode, they probably are never going to love the rest of the show, which is exactly why it earned its place on this list. I left this episode wishing we'd hit

Starting point is 00:14:38 record earlier and stopped later. Again, that's how to defy expectations, episode 277, with Dr. Sunita Saw. And that brings us to number four on the list, which was episode 292 on how to have a good death with Suzanne O'Brien. This was another challenging episode for me to prepare, which you'll begin to see was a bit of a running theme with many of our best episodes this year. And just to give you a quick behind-the-scenes look at how this all actually works,

Starting point is 00:15:12 it starts with my team, who is incredible. They collect everything, the guests buy, books, websites, interviews, links, and all the stuff, and they organize it all into our podcast tracker. From there, I take out what I know I'll need and move it into a word doc about a week before the recording. And then I sit with the topic. What do I already believe in what perspective or experience do I already have? And where might I be wrong? And most importantly, I try to put myself in your position. What would you want to hear? What are you probably already hearing everywhere else. And can we offer a different angle or a deeper perspective? I make notes throughout the

Starting point is 00:15:52 week as things come to me. And then within about 24 hours of our actual recording, I sit down and write out my intro and closing. Exactly how I would say it out loud. No polish, just me talking to you. All in, this typically takes me about an hour or so. And then because I don't want to sound like a complete lunatic, I run it through chat, GPT. Not for the writing part, but for the cleanup service. it helps me tighten things up, cut out what's too long or too wordy or maybe a little too ridiculous. Once it's final though, I print my questions, load it into my teleprompter and then we're ready to record. And a side note here, the thing that we get the most consistent positive feedback on from our guests is how we close out our episodes. So if you're not listening

Starting point is 00:16:39 all the way through, you might actually be missing the best part. Anyway, on to our fourth, most listened to episode of the year, which was another challenging one for me to prep and took way longer than normal because who wants to think about death on a random Tuesday at 2 p.m. And honestly, what do I know about having a good death? What stopped me in my tracks was learning that Suzanne has helped over a thousand patients have what she calls a good death. That was the moment I knew that I needed to pay attention because anyone who has sat with that many people at the end of their lives understand something most of us spend a lifetime avoiding. Suzanne demystifies death with calm, honesty, and compassion.

Starting point is 00:17:25 She talks about it in a way that somehow makes you want to plan your end-of-life care as responsibly as you plan your next vacation. She came in ready to tell the truth, not sugar-coded, not fear-based, and I love a woman who doesn't flinch away from the hard conversations. And this episode motivated me to have conversations about my own death and with my parents that I had been avoiding. If it did the same for you, for that alone, it earned its place in our top six. Again, the link to How to Have a Good Death, Episode 292 with Suzanne O'Brien, is in show notes,

Starting point is 00:18:02 or you can just go find it. All right, coming in at the number three spot is episode 313, the hard truce of entrepreneurship with Dr. Darniel Jervi Harmon. And this episode is basically like my podcast trifecta. Real, inspiring, and funny. I mean, it is literally my favorite combination. And it's a much harder balance to strike than people realize. On the surface, this is an episode about entrepreneurship.

Starting point is 00:18:30 But what surprised us most is how many listeners reached out to say that they loved it, even though they're not entrepreneurs. Because at its core, this conversation wasn't just about building. business. It was about ambition, pressure, growth, resilience, self-trust, and what it costs emotionally and mentally to build anything that matters. Darniel told the hard truth without making us feel small. She let us know that we're not alone while also refusing to coddle us, and that's a rare balance. She didn't sugarcoat how messy entrepreneurship can be, but she also didn't glorify burnout or hustle for the sake of hustle. One of my friends texted me after listening to the episode,

Starting point is 00:19:10 and said something to the effect of sand of the crotch is so accurate. And you'll have to listen to understand why we're talking about sand in the grotch. What ultimately makes this episode so powerful is that Darniel isn't just talking about success. She's talking about sustainability, about clarity instead of chaos, alignment instead of noise, and why mindset, mission, and money actually have to work together if something is going to last. She's helped clients generate over a half a billion dollars in sales, and she's built businesses that align with her values, her faith, and her vision.

Starting point is 00:19:45 And yet what landed most wasn't her resume. It was her honesty. The permission to admit that entrepreneurship can be lonely, often messy, and still deeply meaningful. And if you read my weekly emails, and if you don't and want to, you can sign up at nicolec.com or use the link in show notes.

Starting point is 00:20:03 But anyways, if you read my weekly emails, you know that a couple times a year I kind of unravel and I seriously consider quitting everything and moving to a farm, which is objectively ridiculous because I would absolutely not survive on a farm. This is one of the episodes that I have personally come back to during many of those moments when being an entrepreneur and a podcast host felt really hard. Not because it made things feel easy, but because it reminded me that the hard doesn't mean wrong and the struggle doesn't mean failure.

Starting point is 00:20:36 So whether you're building a business, a career, a body of work, or just trying to figure out your next move, this episode is a reminder that the mess doesn't mean you're failing. It's usually proof that you're growing. And also, I doubt very much that you'll hear many other podcasts explain entrepreneurship using the phrase sand in the crotch. So go check it out. Again, that's episode 313, the hard truce of entrepreneurship with Dr. Darniel Jervi Harmon. Okay, friend, we're at the home stretch here, which brings us to the number two most listened to episode of 2025. And listen, friend, I know I have been talking a lot. I usually do interviews.

Starting point is 00:21:16 I'm not used to talking this much, so thanks for hanging with me. But the number two, most listened to episode of 2025, we titled, What Does a Woman Have to Do to Be believed? And it featured E. Jean Carroll in episode 363. And friend, this was the episode that I was the most nervous about all year going into it and the one that I'm the most proud of after the fact. It's a topic that invites strong opinions and lots of potential backlash. So my intention was clear from the start to take this conversation out of politics and into something more human, power, credibility, belief, and the double standards women still face today, while also creating space for E Gene to share. her story in her words. What surprised me almost immediately was her humor. Yes, the subject matter is heavy, and I have to imagine living it was even heavier. And yes, the stakes were enormous,

Starting point is 00:22:15 and yet E. Jean is witty, irreverent, and genuinely funny. She talks about courtrooms, depositions, paperclips, clothes as armor, and the now infamous not my tight moment with the kind of clarity and levity that caught me off guard in the best way. And there was another moment that really landed for me. When we started talking about the money, what she planned to do with it, I suddenly clocked how not glamorous her surroundings were. No flash, no glitz, no spectacle, just a woman being herself very intentionally deciding how to use the money that she'd won. She talked about it, not as a windfall, but as a responsibility, as resistance, as something to be really. redirected toward causes that mattered most to her. And finally, my personal best big time moment

Starting point is 00:23:05 during this conversation is at one point she referred to me as a journalist. Now, listen, I know that hosting a podcast isn't the same thing, but coming from her, it felt like a huge compliment because she is a journalist. And she saw something in me they had never seen in myself. And really, at the end of the day, here's what I took away. I wasn't talking to a headline. I wasn't talking to a symbol. I was talking to a woman who had stared down power and won and somehow managed to hold on to her sense of humor. A woman with a beating heart and a backbone of steel. And for me, that's what made this episode unforgettable. So if you haven't listened to it yet, go find episode 363 with E. Jean Carroll. What does a woman have to do

Starting point is 00:23:56 to be believed. Okay, friend, we made it. We are at the top spot. So the number one, most listened to episode, The Best of 2025, is our episode on high functioning codependency when being the strong one

Starting point is 00:24:10 is slowly killing you with Terry Cole. It was episode 341. We released it back in September. And friend, here's what you need to know. This episode found me. It started with a text from one of my best friends. And it said something like, you need Terry Cole on the show, not a suggestion, an assignment. And then within about

Starting point is 00:24:31 like a week or a week and a half, Terry's PR team reached out to me. So either my friend manifested it or Terry's team has some sort of psychic connection. Either way, I'm good with it because I went into this episode excited to learn from Terry. But thinking that the topic would be relevant for other people. And I ended with a self-diagnosis and an awareness that I had just learned something about myself that I truly needed to know. I later read Terry's book with my book club, and I'm proud to be one of the many who felt seen and maybe a little called out and ultimately better for it. This episode didn't just resonate. It changed something, not just for me, but clearly for many of us. And that's exactly why we chose it as our first episode to release on

Starting point is 00:25:19 YouTube, because if you're going to introduce new listeners to what this show is really about, the self-reflection, the discomfort, the growth, the moments that quietly rearrange things, this is the one. This episode didn't just perform well. It did what our best episodes do. It made us better. And that's why it found itself in the top spot. Again, episode 341 on high functioning codependency with the one and only Terry Cole. Okay, one last reminder that All of the links to all of our top six episodes are in show notes if you want to search them or listen to them in order. And as we wrap up, I want to say this clearly and from the heart. Thank you. Thank you for being here for listening, sharing, rating, recommending, and showing up

Starting point is 00:26:08 for these conversations that actually matter. We have an incredible lineup ahead. Honestly, January alone could end up on next year's best of list. As we step into the new year together, here's what I hope you remember. There is no other you, and you are needed. Your work, your community, your relationships, they don't need some polished watered down version of you trying to fit into somebody else's mold. They need you. The real you, the bold, honest, confident you, even when confidence doesn't feel fully formed yet. So here's the challenge. Don't fake it till you make it. choose it until you become it day by day moment by moment if you have to choose confidence until the feeling catches up put one foot in front of the other toward what matters most to you because the

Starting point is 00:27:02 only place i'm interested in leading you is right back to yourself back to that place of firm bold trust that already exists inside you so ask yourself what would it look like what would it feel like in your work and in your life if you trusted yourself firmly and boldly. What dreams would you chase? What risk would you take? Whatever it is that just popped into your mind, that's not random. That's your next move. That's where you get to take action no matter what anyone else thinks or says. Because here we're shedding expectations. We're setting aside the shoulds and we're giving our finger to the supposed tos. We're torching the old playbook and writing our own damn rules. Who runs the world? You decide because that is woman's work.

This Is Woman's Work with Nicole Kalil - Best of 2025: The Top 6 Episodes That Changed Us (And Almost Broke Us) | 375

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