This Podcast Will Kill You - Special Episode: Sarah Everts & The Joy of Sweat

Episode Date: February 28, 2023

You may be wondering if there’s a typo in this week’s TPWKY book club selection - The Joy of Sweat? Are we supposed to find joy in this secretion? Shouldn’t it be The Inconvenience of Sweat? Some of you sauna-goers or hot yoga enthusiasts may already welcome sweat (at the right time and place, of course), but I’m guessing there are plenty of you out there that do everything you can to prevent perspiration and the odor that frequently accompanies it. In this bonus episode, Sarah Everts (@saraeverts), author of The Joy of Sweat: The Strange Science of Perspiration and Science Journalism Chair at Carleton University’s School of Journalism, joins us to discuss why we should reconsider our stance on sweat and instead recognize it for the superpower it is. Or at the very least, be grateful that we don’t do what vultures do to cool off. Our conversation covers topics as far-ranging as sweat forensics, the evolutionary significance of body odor, the shameful marketing of early antiperspirants, the wild world of sweat dating, and so much more. Whatever your current feelings towards perspiration, this episode will have you thinking more about sweaty secretions than you ever have before (and enjoying every second of it). See omnystudio.com/listener for privacy information.

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registered advisor. Generated assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures. Hi, I'm Aaron Welsh, and this is This Podcast Will Kill You. Welcome, everyone, to the second episode in this season's mini series of bonus episodes. If this is your first time listening to one of these episodes, first of all, thanks for tuning in. And second, what I'll be doing in each of these episodes is chatting with authors about their books on science, medicine, epidemiology, history, basically all of the topics I know listeners of this podcast love so very well. This is a bit different than what I did in last season's bonus episodes, where I interviewed experts about a topic that we had covered in our previous week's regular season episode, but I am super excited for this mini-series, which I'm calling. the This Podcast Will Kill You Book Club.

We're going to be reading some fascinating books this season on subjects ranging from the troubling origins of American gynecology to the persistence of race science and research today, from the birth of food safety regulation to the scientific quest to understand SARS-CoV-2, which was the topic of our first bonus episode featuring David Quammon and his latest book, Breathless. This week, we'll be digging. into a topic that's near, but not necessarily dear to every one of us. Sweat. I'm sure that many of you, like me, have experienced that intense feeling of embarrassment or worry as we sense our sweat pooling

in our armpits, lower back, palms behind our knees, seemingly everywhere, at a very inopportune moment and anxiously wondering not only how much our growing sweat stains are visible to those around us, but also how stinky we are. And we can try to quell that rising self-consciousness by telling ourselves that everyone sweats, so there's really nothing to be ashamed of, which is absolutely the truth. But I, at least, have a hard time not seeing sweat as the enemy.

Or rather, I used to. In The Joy of Sweat, the Strange Science of Perspiration, author Sarah Everts, award-winning science journalist and journalism professor at Carlton University, asks us to reconsider our animosity towards sweat and body odor, and instead take a moment to reflect upon these incredible secretions, why we produce them, what secrets they hold, and what the future might have in store for their use. The joy of sweat serves as a much-needed perspiration pep talk, in Everts' words,

and one which, by the end, will have you thinking more about sweat than you ever have before and even appreciating this superpower we possess. Everts takes us on a fascinating and often hilarious tour through the world of sweat, touching on the evolutionary origins of sweat glands and the possible purposes of body odor. Did you know that humans are one of the few creatures that can sweat, and that there are many other body cooling strategies that other animals employ that we probably should be thankful we don't possess? She also reveals that our modern quest to suppress sweat or body odor is actually not modern at all,

taking readers through ancient perfumes, smell museums, and the story of how antiperspirant was popularized thanks to the advertising campaign that shamed a nation into using it. Everett's sweat adventures are hardly confined to the dusty past, however, and she shows us just how much there is on offer if you would like to dip your toes or your nose, into the world of sweat today, whether that's through participating in a sweat dating event, attending the World Sana Theater Championship, having your armpits sniffed by a professional sniffer, or getting to know some of the forensic and medical uses of sweat, along with the ethical concerns they may present. The joy of sweat is a wonderfully captivating and entertaining read,

absolutely brimming with stories and facts that will have you texting your friends and family at all hours with sweat trivia and B.O. Did You Knows. But even more than that, it will encourage you to re-examine why you may feel shame over sweat and why we work so hard to cover up any trace of body odor. I could spend all day raving about this book by myself, but instead, let's take a quick break here and then get to the interview, where I will rave about the book directly to the author herself. Dinner shows up every night, whether you're prepared for it or not. And with Blue Apron, you won't need to panic order takeout again. Blue Apron meals are designed by chefs and arrive with pre-portioned ingredients so there's no meal planning and no extra grocery trip. There, assemble and bake meals take about five minutes of hands-on prep. Just spread the pre-chopped ingredients on a sheet pan, put it in the oven, and that's it. And if there's truly no time to cook,

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That's Q-U-I-N-C-E.com slash this podcast to get free shipping and 365-day returns. Quince.com slash this podcast. Sarah, thank you so very much for taking the time to chat with me today. I can't wait to talk about sweat and body odor. and all of things related to that. I can't wait to talk to you about that, too. First of all, I have to tell you just how much I loved your book. It really did make me appreciate sweat and body odor in more ways than I ever have before.

And I especially love the title, The Joy of Sweat, because I don't think too many people find joy in perspiration or the body odor that can come with it. although I'm sure that would change once they read your book. So tell me, what about sweat brings you joy and what inspired you to write a book about the topic? Great question. Okay. Well, so for most of my life, I've been like a lot of people kind of mortified by my own sweat. I worried that I sweat more than average. I'm literally the first person sweating in any workout class, sometimes reaching for the towel just at the warm-up stage in hot yoga when I should be focusing on being Zen and my downward dog. I'm like peering at other people's mats looking to see if they're dripping too. And I just thought, this is comically absurd at some point, right? This is a class that I have

paid for with money that promises to make me sweat. And yet I am embarrassed by the thing that A, I have paid for and be, which makes me human because that's the other part. I'm a science journalist and I've spoken to enough evolutionary biologists to know that they count sweating as one of the unique features of being human, including things like big brains or being the naked ape. And not only that, it's one of the things that make us amazing in the animal kingdom. It's a superpower that has helped us dominate the natural world. And so, you know, at some point, I figured I need to find some joy, some serenity and sweat instead of stress. And so part of writing this book was like a perspiration pep talk.

But in terms of what inspired me to not just dig into this for my own personal edification, but to actually write a book about it, it's kind of two things. I moved to Berlin, Germany. And they go to the sauna a lot in Germany. And I thought, okay, I need to win in Rome, be like the Romans kind of thing. And I thought, okay, I'm going to have to start going to the sauna too. And I'm like, really? I don't want to pay to just sit around and sweat. And, you know, once I got over my cognitive dissonance about that, because, you know, also there's this irony of you're paying to go to a spa to sweat in large quantities. And then you shower off. And then you shower off. And then. then you apply any sweat products. So, you know, do you want to sweat or do you not want to sweat? Anyway, once I got over that cognitive dissonance, I got hooked on saunas and started going to all sorts of spas. And the problem, though, is that spas spout all sorts of dubious health claims about the benefits of sweating. And again, as a science journalist, I kind of was curious to, you know, dig into those and to debunk the ones that are clearly hogwash and to kind of lean

in to the ones that aren't. So that was one reason. And then another was a random email that I got in my inbox one day. Again, as a science journalist, you get a million and one press releases. And I'll be honest, most of the time, you just press delete. But this time, the subject line said something to the effect of, you know, new synthetic sweat product, blah, blah, blah, blah, and I was like, what? A synthetic sweat? People are making sweat in a, lab, I produce a lot of sweat. Should I make a side hustle here and sell it? And I ended up writing an article about the artificial sweat industry because right now, there are bottles circulating the globe with rather expensive artificial sweat products for all sorts of industries

from forensic science to guitar string manufacturers. So I just realized there's so much more to this thing that we're all kind of embarrassed about. And maybe, you know, maybe I should write a book. I love it. I'm so glad you did. And there is so much that I want to ask you about, you know, the uses of sweat in forensics and guitar strings and also the history of antiperspirates because it's so fascinating. But first, let's get into the what, the how, and the why of sweat. So what is sweat and how do we make it? Sure. So we actually have two kinds of sweat. We have the salty, watery stuff that comes out when we're overheated. And that's called Ekrine sweat. And that sweat is actually just the

liquidy parts of blood with all the big things like red blood cells and platelets filtered out. And it makes sense if you need to dispatch water to the surface of your skin to cool down, which that's what sweat is for, then the best source is the liquid pouring through our veins. So actually, Ekrine sweat, that salty water stuff, is just blood minus the big stuff. And then there's the other kind of sweat, the one that's responsible for making us stinky. And it's called apricrine sweat. And it's actually produced in only a few zones. Anywhere where you grow hair at puberty is where apricrine sweat.

is produced. And it's not salt water at all. It's actually more of a waxy kind of a sweat. And that is what's responsible for morphing our armpits into stink zones at puberty. What I also want to talk about is the why, right? So we have these different types of sweat glands. And as you mentioned, humans are pretty unique in our ability to sweat. And it's also a superpower. Why do we sweat? And what do we know? And what do we know? about the evolutionary origins of human sweat glands? So truly evolution granted us the temperature-controlled jackpot when we got Ekrine sweat glands. Those are the glands that help us cool down. And effectively, when our body heat rises, we dispatch sweat to our skin, and it's the

evaporation of that sweat using our body heat that cools us down. And so effectively, that evaporated sweat, the evaporated water whisks the heat away from our bodies. And this is a super useful technique for cooling down. And it's one that helped humans do all sorts of things. But in particular, it allows us to stay cool while we're physically active. What's amazing about that is if you can think of like the heady days of our evolution when we are chasing prey. So they are running away from us. And they certainly can run faster than us. But the thing is, is they have to stop to cool down. Whereas we have a cooling down system embedded in our own skin. And so we can cool down as we're on the run. And so effectively what happens is, you know, we would chase our prey. They would zoop away from us,

very quickly, then they'd have to stop to cool down and we could catch up, forcing them to run again and run again and run again and effectively making it easy for us to kill them because heat stroke is a terrible, terrible thing. So we could either get our prey that way or by catching them and making it easy to kill them. And so our sweat glands help us stay cool no matter what. and part of the evolutionary amazingness of humans is we're the naked ape. And as you can imagine, it's easier to evaporate away sweat when you're got skin as opposed to fur. And so part and parcel of being the naked ape is having this enormous amount of real estate off of which we can cool at any given time. And if you compare it to, say, a dog that cools by panting, they're cooling.

by panting because they're evaporating water off their tongue. That's their only naked part. And we've got our whole skin, our whole body as a platform for cooling. And so that's how come it's an evolutionary superpower because we just have so much more ability to stay cool than other animals. In terms of like why apricran glands evolved, that's a question that's not quite as clear. So apricrine, glands in other mammals are involved in chemical communication. Our apocryne glands become active at puberty, right, when we reach sexual maturity. And so there's been a lot of searching for pheromones, sexual pheromones, and other molecules that might be communicating messages to other people through those apricrine odors. Now, the question is, are we still using them? Or are we still

using that line of communication because we use so much deodorant and antiperspirants. We are not as close to each other. And when was the last time you truly sniffed another person when you met them like dogs do or other animals? That being said, when humans meet, at least before COVID, we often have ceremonies, ceremonial greetings that involve getting pretty close to some other person. whether it's bowing towards them, giving them a kiss on cheeks, giving them a hug, shaking their hand, getting us close enough that we can take a sniff if we want. And one of my favorite pieces of research on this was a study that surreptitiously videotaped people meeting for the first time and found that after people would shake hands with a new individual,

within a minute or so, they would sniff their hands. And what was so fascinating about that is when the study subjects saw the videos, they accused the scientists of creating deep fake videos because they just couldn't believe it. So, yeah, it makes going to conferences pretty fascinating for me because I just sit at the sidelines and watch people shake and sniff. I could not believe that. And now I will never be able to forget it. And I need to go to a conference right now to watch and observe.

And I'm going to be very self-conscious about my own handshaking and sniffing afterwards. So I have another why that I'm sure so many people wonder about. You know, I always feel like I sweat more than the average person. I don't know if that's true or not. But why do some people sweat more than others? Sure. It's actually a mixture of nature and nurture, as many things are. So clearly there's a genetic component. Some people come from sweatier families. My family's really sweaty. We all sweat pretty fast and pretty quick. But in terms of like what does that mean on a practical level, people have a wide range of sweat glands. So between one and a half million to five million sweat glands on their skin. So some people just have more glands than others. And then there's also quite a large differential in the rate of those sweat glands.

how fast the sweat comes out. And so what's interesting is, so if you can imagine, like, all the humans in the world stepping into a sauna simultaneously, we would produce enough sweat that it would be probably equivalent to Niagara Falls, the water flowing over Niagara Falls on a summer's day. And that's if we're all in the very middle of the sweat rates

and the sweat gland numbers. If everybody were super sweaters, like perhaps you would die, it'd be like about four Niagara Falls on a summer's day. And yes, I did call Parks, Niagara Falls Parks and got help from a federal employee who was very amused to talk to me. But yeah, so there's this like large genetic range that we have. But there's also this influence of nurture of the environment. So our sweat glands, although we're born with our entire complement of them, they don't become active until our toddler years fully active. They start to become active. But that level of activity is dependent on where we spend those early years. And so what researchers are currently

trying to figure out is what does the temperature, the climate of the place that you spent your toddler years in, how does that affect how you sweat? Because there's clearly a connection, but they're trying to sort out what that is. But, you know, the take-home message is that you can blame your parents, either by genetics or by virtue of where they made you grow up. Good to know. So you mentioned dogs panting as one of the ways that other animals control their body temperature or to give off-load heat. Can you tell me, some of the other ways that other animals control their body temperature that may make us as humans grateful that we sweat rather than do like what vultures do, for example.

Yeah, vultures really did not win the evolutionary jackpot. So vultures have very liquidy poop and they poop on their own legs as a way to cool down. And why you might ask, would evolution bequeath that? Well, the best way to cool down is through this evaporation of water off a hot surface. And so for vultures, the most naked, skinny part of their bodies is their legs. And so they poop, wet poop onto their legs. And it's the evaporation of the water off of their skin that cools them down. And, you know, a lot of animals use saliva, either by panting or by,

licking themselves. Seals use urine, another kind of bodily fluid to cool themselves down when they are being territorial about rocks and don't want to plunge into the sea to cool down that way. They urinate on their fins. Honeybees vomit on themselves as a way to stay cool. And so animals use whatever bodily fluids they have at their disposal, and they dispatch that to their skin as the way to have some liquid to evaporate away the heat. Meanwhile, humans, you know, you got to think, you know, compared to urine, vomit, poop, and saliva, sweat is pretty, you know, pretty much a better option. And we not only have a lot of real estate, our skin, but we have glands that are specifically

devoted to dispatching liquid in a very controlled manner when we overheat. So we don't even need to like, you know, forcibly puke or pee. Our body just automatically goes into cool down mode. It does make me appreciate sweat so much more, especially compared to these other options. Right. Can you imagine taking the subway on a hot day and, you know, it's gross enough to be sweating in a hot place, but what if everybody was, you know, releasing all sorts of other bodily fluids as a way to stay cool? Because you don't want to die of heat stroke. Heat stroke's a terrible way to die. So we do need to do something. And sweat is comparatively a lot less gross than other options. It certainly is. And one of the things that I found so interesting that you mentioned

was how, you know, you talked about body odor as possibly playing a role in attraction or compatibility or some sort of messaging between humans to signal something that we don't quite know, but possibly like mating. And you brought this up in the context of the wide, wild world of sweat dating. Can you tell me about this incredible idea of sweat dating and what your experience at one of these events was like, and I especially want to know whether you ever found out who number 15 was. Yeah, sweat dating is a very strange subculture, but also kind of a delightful one. So the premise is this. We find people attractive for all sorts of reasons, right? How they look, whether we have shared hobbies, sense of humor, all of that stuff. But ultimately, when you're

trying to find a partner or even a hot date, ultimately body odor is going to make or break the moment. And so the premise of sweat dating is instead of triaging based on these other very legitimate characteristics of potential mates or partners, why not, you know, cut to the chase and just figure out whether the smells match as a way, as, you know, a first past the post strategy. And so what that actually means in practice is that you show up to one of these sweat dating events. And I went to one in Moscow about four years ago. But they have these events happening all over the world. They've had them in New York, in Berlin, in Rio de Janeiro, in London.

So you show up at one of these events. And the first thing you do is you're given a wet wipe to take away any products that you've put on, either perfume or any sweat products to effectively kind of turn your, your body odor down to zero. And then you're taken through a sequence of calisthenics, high intensity interval training, burpees, squat jumps, pushups, all the things, so that you effectively start to sweat. Then you're given a pad, a cotton pad to dab yourself in all your parts that might get stinky. And you put that cotton pad into a glass jar. And the jar is numbered, and only you know the number and the organizers know the number. Then those jars are

placed on a table and everybody sniffs through them and you're supposed to pick your top five and kind of works like dating apps work if I find your B.O. attractive or in my top five and I list your number down and you find mine attractive and you list my number down, then it's a match. And in this particular case, a match included a VIP bracelet to and all you can drink vodka cocktail lounge so that you could check out whether the other characteristics like optics and, you know, a shared love of, I don't know, taxidermy or soccer, I don't know what, was also, you know, a draw. And yeah, it was totally surreal. It was kind of nerve-wracking. It was really fascinating because, you know, some of the BO that you sniff, like, I will be honest.

I was just like, no thank you. And others, it was just like either kind of pleasant and nostalgic or like, hello. And you're referring to a jar number 15 where it just was like such a potent reminder that there are like really lovely things that you can do in a bed. And what's really funny about that is that it wasn't like turned me into like some. sex-desiring automaton, but it was just like, oh, yeah. And it was so much so that I devoted my entire reporter's notebook sheet of paper to just 15 with a big exclamation mark of, you know, that I turned the page and started taking other notes, but I was just like, yes. And what's like tragically painful to me is that ultimately I did match with somebody, but it wasn't with number

15 and I did not find who number 15 was, but clearly, right? And this happens, you know, in all sorts of other ways too, right? You end up meeting people that you find enormously attractive. And, you know, they're like, meh, you know, not in a cruel way, but they're just not that into you. So yeah, it was really funny, though. I loved it. It was also incredibly raw and nerve-wracking. And yeah, I highly encourage anybody who's kind of interested in this sort of thing to try one out. We don't just smell different from one another, of course. Our own body odor can change from time to time. What are some of the reasons why that happens? And why does anxiety sweat smell different from regular sweat? Yeah. So most people when they, you know, think about the chemical

communication or like the things you can learn from sweat, they, you know, fantasize about finding the love of their life or something like that. But actually, body odor has so many other informational cues that we are capable of smelling off of each other. And anxiety is one of the most interesting areas. And so a study was done where people were told to watch two kinds of videos. One was like a nature documentary of, I think it was like Yellowstone National Park. And then the other one was a scary, a scary film. And people just sweat into, you know, those t-shirts. And then when women were told to smell the t-shirts, they could distinguish whether a person was sweating out of fear or sweating just, it was just normal B.O. And that was people who had never met the individuals who donated the sweat.

It was complete strangers. And so this and other studies has kind of led scientists to postulate that we produce some, kind of molecule when we are afraid that does come out in our sweat. And what's interesting about that is law enforcement was like, yeah, totes, we know that, because they had long noticed that, you know, when you bring in somebody for questioning, people just come in smelling like themselves, but when questioning is over, often everybody smells the same. Like there is this like top note of fear that humans produce. And one of the industries interested in learning most about this is the military, actually. The U.S. military has funded quite a bit of study on this because you can

imagine that in a situation where war is afoot, say, people are in a tank. That's a very small space. And if, you know, there's a team of a couple of people, and I'm there, and I'm terrified and I'm starting to produce this odor of anxiety, that odor could be detected by other humans and perhaps compromise the mission by making everybody very much afraid. And so there's been a lot of interest in A, identifying what that top note is and finding a way to capture it, kind of like you'd capture a poison gas with a gas mask or maybe even CO2. You know, we're all trying to capture CO2 out of the atmosphere. And so there would be this idea to do that. The problem is that humans produce hundreds of molecules in their armpits. And it's been really hard for chemists to pull out the very

specific one connected to this odor of anxiety. And so people are still searching for it, but that remains elusive. I'm so glad that you brought up one of these industries related to sweat because there were so many more that I had no idea that were. kind of up and coming. And so that's kind of what I want to shift to talking about now, do the uses of sweat from a practical perspective. Our body odor, the quantity of our sweat, and the contents of our sweat change over both short and long time scales. And what are some of the other ways besides the potential militarization of the anxiety sweat molecule that people are seeking to use this dynamic quality of sweat to monitor health, for example?

So there's kind of two aspects of sweat that you can be interested in. You can be keen on standing the odor, the odors that we produce, and or studying the actual chemical constituents of what's coming out of our pores. So let's start with the first one, the odor. So a lot of researchers are particularly interested in the potential that humans might be communicating levels of infection or disease to other people. There is a lot of researchers. There is, the case of Joy Milne who was able to sniff out Parkinson's disease not only in her husband, but in other people. So there are some conditions where there's clearly biological molecules that are coming out in our sweat, and they are not only just coming out in their sweat, but they're vaporizing out, like they're evaporating out into the air so that we can detect them in our noses. And there's researchers trying to figure out. out whether you can, for example, detect ovarian cancer through human body odor. They're using dogs in that situation. And then there's also researchers who are investigating the

possibility that humans can sniff out infection in other people. So, for example, a really fascinating study was done where study subjects were injected with a component of E. coli, I believe, that effectively activates the immune system to freak out and be like, oh, my gosh, you have an infection. And what's interesting is that the people who were given this, and it wasn't actually an infection, it was just a molecule that gets your immune system activated. When sweat was collected off their shirts and given to people to sniff, compared to folks who are just, again, you know, sweating, sweating normally, the people who were sniffing these t-shirts could distinguish, you know, the ones that were produced by people who had active immune systems.

And your immune system gets active when it's fighting viruses, when it's fighting bacteria. So it makes a lot of sense because, you know, for most of human history, our major foes have been microbials, either plagues or even just, you know, bacterial infections from a cut. And so if we were able to sniff out when another person was fighting an infection, that might make us avoid them and obviously not get whatever disease they had, whatever pathogen they had. So there's that kind of interesting way that researchers are also looking at what comes out in our sweat that other people can sniff. But there's this whole other super fascinating area of sweat detection. And that's based on the premise. And the first one is based on the premise, too, that everything that's circulating in our

blood, that's a tiny molecule like hormones and other small biomolecules, that comes along for the ride with sweat. Because remember, sweat is just the liquidy parts of blood, minus like the really big things like cells. And so you can detect all sorts of. fascinating bits of information from people by analyzing their sweat. And sweat electronics is a hot area for all sorts of reasons, alcohol, for example. You can imagine if you have a little band-aid sweat patch that can determine alcohol that's coming out in your sweat, if you have perhaps a sweat

patch that's connected to your phone, sending push alerts when the alcohol coming out in your sweat rises above a certain level, you can get a little alert on your phone saying, hey, Sarah, probably best to take a cab home tonight instead of driving home. Or maybe that will be an add-on to the smart watches that we all have because those watches are in direct contact with our skin. And all sorts of fascinating things are coming out with sweat. So for example, also, I know that there are sports researchers that are interested in things like stress hormones. So say you have a team that's playing a really important match. Maybe everyone's wearing a little monitor that analyzes the chemistry of their sweat.

And those little monitors are pinging back to a coach on the sidelines who can keep track of the players. And note when stress hormones are being produced in a player's sweat. And that might be a good time to switch them out because probably their performance is starting to wane. So there's all sorts of really fascinating ways that we can perhaps monitor our own sweat, but of course there's the dark side of that, right, which is surveillance. For example, fingerprints. Effectively, a fingerprint is inked in sweat. And that means that whenever you touch a surface and leave behind a fingerprint,

you are leaving behind a little bit of sweat. and most of forensic science has been, when it looks at fingerprints, has just looked at the kind of physical way a fingerprint looks, the whirls and swirls, because that is identifying. But now analytical chemistry is so sophisticated that not only can you look at how the whirls and swirls just look, but what are they chemically? and what was the person who left that fingerprint doing? What was in their body? So I went and got my fingerprints tested with a forensic chemist, and she could tell that I had caffeine because caffeine metabolites were coming out in my sweat and being left behind in a single fingerprint from my index finger. Had I put a little bit of brandy or bailey's in my coffee, she could have all also detected alcohol metabolites.

And in fact, in some proof of principle work that she's done, they lifted a fingerprint off a window sill from a person who was a stalker. And from that single fingerprint, they found that the person had cocaine and alcohol in their blood, just from a single fingerprint because that tiny little trace amount of sweat left behind is chock full of information about what's circulating around in your blood. We are going to take a quick break here, but don't worry. When we get back, there is still plenty to talk about in the world of sweat. Anyone who works long hours knows the routine. Wash, sanitize, repeat. By the end of the day, your hands feel like they've been through

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Go to public.com slash podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com slash podcast. Paid for by public investing. Brocred services by open to the public investing, Inc. Member Finra and SIPC. Advisory services by public advisors LLC, SEC registered advisor. Generated assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com slash disclosures. Welcome back, everyone. Let's jump right back in. It's amazing how much we seem to be able to tell from chemical analysis of a fingerprint. And it did make me think a lot about some of these ethical concerns that we could see in the future. So what do you see as the biggest potential for ethical problems? And do you feel like there will be laws or policies that will come in before these things become an issue? So the first thing you need to know about me is I am not an optimist, but I am an aspirational optimist. So I really hope policies come into place. But the things I'm worried about in terms of surveillance and the ethics of this are kind of two parts. One is something called surreptitious surveillance. And we've seen the problem of this with DNA analysis. So if, for example, a law and enforcement is worried about or thinks that somebody might be the perpetrator of a crime and they

have DNA from that crime scene, then they want to match it to the suspect. And all they need to do is follow the suspect around and pick up abandoned DNA, whether that is a hair or a piece of gum or a cigarette butt or a snotty Kleenex. Actually, one of my favorite cases in Canada was law enforcement made a sting operation where they knew a suspect would go to this garage, this gas station, and they set up a table with a gum taste test and got the person to try one piece of gum and then try the other kind of gum, meaning that they had a piece of gum with their saliva in it. Anyway, So this is a gray zone in North America as to whether this is legal. It's ripe for a Supreme Court case. You know, for somebody to track somebody's telephone conversations, you need a judge to sign off on that. And yet we're in a situation where just DNA is capable of being picked up. And so you can imagine we probably arguably leave more fingerprints around than we leave. hair. And although this fingerprint forensic analysis is in its early stages, it's not, it's like

decades behind DNA analysis, you can imagine that once this hits the mainstream, it's very easy for law enforcement to pick up a fingerprint of a random citizen and figure out whether they are, you know, high on cocaine or meth or have been drinking or whatever. And you can also imagine that this sort of surreptitious surveillance might be done in workplace scenarios, too, where HR is like a little bit skeptical of you and, you know, picks up your fingerprints from your cubicle. Or you can imagine because so many other biomolecules come out in sweat, including biomarkers of disease, also drugs that we take that are pharmaceutical drugs come out. So Zoloft or some other antidepressant, oh, she's on an antidepressant. Does that

make her a good person to hire because she's got these mental health issues or maybe other drugs that somebody is taking for a very reasonable reason or is that person coming into work slightly intoxicated. So there's this aspect of surreptitious surveillance that makes me nervous and there are not rules in place currently that are very clear on this kind of biological surveillance. So that's one thing I'm worried about. The other thing I'm worried about is the stuff that we will share with tech companies once all of these sorts of add-ons are part of our smartwatches, right? So it's not very long before you'll be able to buy an add-on to your smart watch that sends you that ping alert saying, yeah, you had one too many, maybe you should go home by cab.

Well, all of that information is being stored somewhere, presumably in a cloud. And, you know, what does that tech company want to do with not only how much you drink, but what are the other drugs you take? What is your health status? All of these sorts of things are going to be stored somewhere. And even tech companies that aren't selling this so that you can get a little ad on your social media that suggests, I don't know, that you might want to stop drinking so much or do something else based on the information that the tech company is sold. Even if they're not infringing your privacy, even if they're not selling your information,

to advertisers, what if there's a hack, right? Or what if a company gets sold? It's all this sort of thing that makes me super nervous. Absolutely. And although, you know, you mentioned these sweat monitoring devices that we may soon see on every arm or incorporated it into the devices we already wear on our arms, for now it seems that the sweat market is pretty much dominated by deodorants and antiperspirants. How long have humans been trying to cover up our body odor and what were the earliest perfumes like? Humans have been worried about sweat for a very, very long time. I mean, we have evidence that we were creating perfumes many thousands of years ago. But one of the most amusing examples of how long we've been worried about B.O. comes courtesy of the Roman

poet Cautilus to his friend and then nemesis Rufus. This is, you know, the classical Roman poet Cotullus. And he said to his friend, wonder not Rufus, why none of the opposite sex wishes to place her dainty thighs beneath you, not even if you undermine her virtue with gifts of choice silk or the enticement of a pellucid gem. You are being hurt by an ugly rumor, which asserts that beneath your armpits dwells a ferocious goat. This they fear, And no wonder, for it's a right-ranked beast that no pretty girl will go to bed with. So, either get rid of this painful affront to the nostrils or cease to wonder why the ladies flee. Yeah.

So we've been worried about stinking for a while. But, you know, for most of human history, we've dealt with it by a mix of either washing our bodies and or applying perfume. And so it's only in, you know, the last hundred plus years that we've started using Annie Sweat products. I love the story of Edna Murphy and Oterono. I think it's so interesting the way that these changing perceptions of personal hygiene and this larger historical context, but also marketing, had these played a role in the success of Oterono. So can you tell me a bit about that story? I would love to. The first thing I need to tell you, though, is the difference between deodorants and

any perseverance because it plays an important role as a side character. So the reason we stink in the first place is because our apocryng glands are releasing this little waxy fluid. But actually, that waxy fluid isn't stinky at all. What makes it stinky are the bacteria living in our armpits. And our human microbiome does all sorts of wonderful things for us, but it also is responsible for our BO. And so the bacteria, particularly coronabacteria that live in most people's armpits, eat this waxy sweat, which isn't smelly, and they metabolize it, metabolize it, effectively making microbial poop. And it's that that stinks, right?

It's after they've eaten our sweat and metabolized it, that they produce RBO.O. Okay. So the way that deodorants work is they are effectively disinfectants for our armpits. They kill the bacteria living there, destroying the microbes that would eat our sweat and make a stinky. Antiperspirants have a different strategy. They actively block our pores. And so what happens there is you block the buffet of sweat to the bacteria living in your armpits. so that they starve and can't eat your sweat and make you stinky. So there's these two kind of strategies. And, you know, around the time that disinfectants were discovered sort of in the late, you know, mid-1800s and onwards, doctors were realizing, oh, this stuff is great. You know, you can disinfect medical equipment. And that's when people start thinking, oh, you know, bacteria make equipment stinky.

bacteria might be making our armpits sticky. Let's put these things in our armpits and they won't be stinky anymore. And so the first deodorants and the very first antipersprins were actually around in the late 1800s. But the problem was, is nobody wanted to buy them. And partly it was a mix of the Victorian era where people are just kind of embarrassed to talk about bodily fluids and such things as BO. But partly people just didn't. think they needed it. Which brings us to Edna Murphy and her product, Odor O'No, and she was a teenager in Cincinnati at the turn of the century. And so she kind of comes on the scene in around 1912. And her dad is a surgeon. And he's got really sweaty hands. And so he is worried about having,

you know, the knife slip when he's in the middle of a surgery. And so he invents a this product where if he puts it on his hands, his hands won't sweat. And she's like, this is fabulous. Let's try it in armpits. And so it's a nanny purse friend. And so she, you know, borrows money from her grandfather, goes to Atlantic City, tries to, like, she's trying to sell odor, oh, no, as a product for armpits. But nobody's really buying it. I mean, she does get some uptick, but she has a lot of problems. And so she goes to J. Walter Thompson, which is a marketing company, and hires them. And they send her a guy named James Webb, who was formerly a traveling Bible salesman, so had some skill sets in selling, and gets him to start making

advertisements for odor, oh no. And initially, his strategy is to present sweat as a medical condition that needs to be cured, right? And this was the strategy for most of the products at the time, right? You have excessive perspiration. Solve it with our product. Well, the problem was that most women didn't think, because they were targeting women, by the way, not men. They were targeting women. Most women didn't think that they had an excessive perspiration problem. And so this is where things dramatically change. And this is why you and I probably are wearing sweat, products today. He comes up with this brilliant strategy of changing the narrative. And instead of presenting sweat as, you know, a medical condition, he presents it as a social faux pa that will

interfere with your social life and ultimately your happiness and presents it as a thing that will interfere with you getting a husband. And he has this very famous ad that came out in Ladies Home Journal. And it was a picture of a beautiful woman's back dancing with a man. And it says, you know, within a curve of a woman's arm and goes on to say, you know, it's a place that should be beautiful and dainty, and yet it is not. And the argument is that not only are you stinking, but you don't realize you're stinking. And other people are talking about your stinking. And it's going to interfere with you getting a man. It is the early 1900s. And so many people were inordinately offended by this ad in Ladies Home Journal that many people stopped their subscription.

But so many more people were hit head on with a sledgehammer and they were like, crap, maybe this is why I'm having problems in my life and love situation. And that's when odor or nose sales just started to skyrocket. And what's really interesting is that all these other products who preceded Odor O'No realized just how successful that shaming social anxiety argument was and that they start borrowing it. And soon everybody's using it. And we're seeing adverts like a picture of a beautiful woman. And the tagline is beautiful but dumb. She's never learned the secret to long-lasting charm, which is a deodorant and things like that.

So, yeah, that's how we all ended up getting hoodwinked into being embarrassed by our VO. Gosh, I feel like there are so many things that follow that trend, that horrible but effective marketing, body hair, for instance. So many or even most antiperspirants these days and historically contain aluminum to decrease sweat production. And that has led to a great deal of discussion about the potential health effects of the inclusion of aluminum. Why was or is their concern and what seems to be the consensus these days on whether aluminum in antiperspirants poses a health risk? Yeah. It's a sticky problem because a lot of people are worried about it. The first thing I'd say is that if there is a product that you are using that stops sweating, like your armpits are drier, it's got aluminum in it. There is no other way of stopping sweat. So there's all these natural faux products that claim to be free of aluminum chlorohydrate, which is the form of aluminum that's in most antiperspirants on, you know, store shelves today.

They claim to be free of that. And yet they are all aluminum. So these things called crystal rocks, if you turn them around and look at their ingredients, they're just 100% potassium alum, which is all aluminum. So no matter whether it's some natural, so-called natural product that you're trying to use to stop sweating or something you buy on the pharmacy shelf, if it is interfering with sweat coming out of your pores in your armpits, it's got aluminum in it. Okay. And aluminum is kind of not the best metal, but it's also a metal

that is everywhere on Earth. So I believe it's, you know, one of if not the most prominent metal in the Earth's mantle. And so we. have evolved trying to get rid of aluminum out of our system because quite honestly, we end up eating a lot of fruits and vegetables that contain aluminum because it is in the soil, because it is in our water systems. And aluminum is a neurotoxin. So if you take too much aluminum, you have all sorts of neurological problems. I will say that folks have researched heavily this connection, purported connection between Alzheimer's and aluminum. And generally all the major associations out there have found that when you compare it, it is not a causative agent of Alzheimer's disease.

But it's still not a great metal to have in your body. And so regulators have spent a long time figuring out what is a safe amount of aluminum to consume. And by that, I mean, in the food, because, like, aluminum turns out is, like, it's a lot in spinach, it's a lot in sesame seeds, you know, and so they've created these limits of how much aluminum you can eat. And then they universally applied those limits and assumptions about those limits to antiperspirants. The difference is that when you consume aluminum in the food, that you eat, it's getting absorbed and passing through your system through your digestive track. And that's a very different situation than over skin. And actually, there has not been

very much actual research about how much aluminum goes through your skin and into your blood system from antiperspirants applied on skin. And quite honestly, a couple of years ago, the European Union, their regulatory bodies were so concerned about this that they went to the cosmetic care industry and said, hey, folks, you need to do some studies. You need to actually show how much aluminum is passing through and whether this is of concern. And that just came out a couple of years ago, those studies. And effectively, they found that there is some aluminum that gets absorbed, but it's not an amount that is of concern when you look at the levels of aluminum in our bodies, this body burden that we worry about, because we are going to be

absorbing aluminum all the time through food, through other ways, because it's everywhere around us. It's just not at levels that should be concerned. That being said, I guess what I would say is I approach an impermanence with the care that I approach drinking whiskey. There's all sorts of, like trace amounts of carcinogens in whiskey. I really like whiskey, and I drink it sometimes. I do not drink it every day. And that's kind of how I approach antiperspirants. Like on days when I have to be, you know, doing something in public and I know I'm going to be nervous and maybe really sweaty, yeah, I'll wear antiperspirant. But, you know, do you need to wear it all the time? Not necessarily. But ultimately, I'm not super worried about it. So while researching for this book, you experienced,

So many incredible and unusual things from sweat dating to the World Sana Theater Championship, to getting your armpit sniffed by a professional sniffer, and visiting an archive of historical perfumes. Can you share your favorite or most memorable experience? Oh, Lord. There's a lot. I think having my armpit sniffed by a professional nose was quite possibly the most. most terrifying, but also the most delightful. I mean, the fact that professional noses exist just makes me happy. These are people who sniff things for a living, whether it's like the odor profile of like a new coffee grind or whether they're sniffing diapers to see if new

odor trapping technology is actually working. And what's amazing is that there's people who sniff armpits for living so as to be the kind of science behind when deodorant and antiperspirant companies claim, you know, 24-hour effectiveness or 48-hour effectiveness, they do that because they've gotten some people to, first of all, become subjects. And that's funny enough as it is. Because first off, to be a study subject is a challenge. You have to have like, some B.O but not too much B.O. Your armpits have to be producing the same amount of body odor because ultimately the great thing about armpits is we have two. And the great thing about science or rigorous science is you always need a control. And so effectively you need people as subjects who have equally

stinky armpits so as to have one to sniff with the control and one to sniff with the product. And when it gets down to actually trying out these products, the rigor of how people sniff is kind of hilarious. You're like supposed to get within, so first what happens is if you're the person who has donated your armpit to science and you're now going to be sniffed, you take your hand and you put it behind your head, kind of raising your armpits, opening it up to the world, right? And then the sniffer comes in and they've got this little cone. And the little cone is like, imagine those water cones that you get that are made of paper that look like a, you know, a dog cone, but they've just had the bottom sniffed out. And normally you would drink water out of them, but now they've got

the bottom sniffed out. And they have the tiny part near their nose and they have the large opening part approaching your armpit. And they get to exactly six inches away and then they sniff. And they're supposed to take three short bunny sniffs. And bunny sniffs is the technical term. And you're supposed to take a small sniff so that you don't, if the BO's super strong, you don't like overpower the sensor that is the nose. So you take these like bunny sniffs and then you like step back, you clear your nostrils and then you sniff the other armpit. And anyway, This was one of the most, like, I don't think I've ever been so vulnerable and worried. And, yeah, it was deeply fascinating and also kind of absurd.

And honestly, if, you know, I had to redo my life, maybe I would be a professional nose for a living because it was actually also really interesting. I really like smelling things for a living. It's so cool. Yeah. So what was the verdict? Can you remind me of the verdict on your armpit? Well, I had been a very naughty subject. So I had put on deodorant that day.

And I had actually put on deodorant in both my armpits. So she was just showing me how it works. And she was like, wow, there's a lot of citrus in here. Because, you know, oddly enough, I have kind of like a lemongrass product that I like to use. So she was mostly kind of taking me through the protocol. but she did point out that I did apply a lot of deodorant. And what's funny about that is I did. So I had taken the train out to New Jersey from New York City where I was staying.

And while I was waiting in the room for her to come and get me, I had to pee. And so I went to the bathroom. And then I'm like starting to panic. And I'm like, do I stink? You know, this is a professional no. So I like lathered on a whole bunch more deodorant than I probably needed to. Yeah, which I think, you know, speaks to what you started off by saying, you know, like, why do you call it the joy of sweat when, you know, you clearly have anxiety? And I guess coming out of it, I just, that experience and other experiences just made me think, okay, we all need a perspiration pep talk. Like, we all stink. Many of us wear products and we're going to have product meltdowns at times. But this is this thing that's keeping us alive. And maybe we should, you know, learn to live with it. not stigmatize it. Oh, so amazing. Sarah, I had such a fantastic time chatting with you about

all things sweat-related. I never imagined that someday I would have an hour-long conversation about sweat and body odor, but I'm so glad I did. If you also loved hearing about perspiration and want to learn more, check out our website, this podcast will kill you.com, where I'll post a link to where you can get the joy of sweat, the strange science of perspiration. And don't forget, you can check out our website for all sorts of other cool things, including, but not limited, to transcripts, quarantini and placebo-reta recipes, show notes and references for all of our episodes, links to merch, our bookshop.org affiliate account, our Goodreads list, a firsthand account form, and music by Bloodmobile. Speaking of which, thank you to Bloodmobile for providing the music for this episode and all of our episodes. Thank you to Leanna Squalachi for our audio mixing, and thanks to you, listeners, for listening. I hope you liked this bonus episode and are now psyched to be part of the TPWKY Book Club.

A special thank you, as always, to our fantastic patrons. We appreciate your support so very much. It really means the world to us. Until next time, keep washing those hands. This is Bethany Frankel from Just Be with Bethany Frankel. Listen, I have a bone to pick with these dog food brands. calling themselves fresh, natural, healthy. Sounds great, but a lot of these, quote-unquote, fresh dog foods in your fridge are not even 100% human grade, which is why feed your babies,

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