This Week in Startups - AI Demos: Stable Diffusion Turbo, AI Room Decorator, AI-Driven Clothing Site, and more! | E1876

Episode Date: January 9, 2024

This Week in Startups is brought to you by… Nuts.com is offering new customers a free gift with purchase and free shipping on orders of $29 or more at http://www.Nuts.com/twist Ketone-IQ is a clean energy boost without sugar or caffeine. Get 30% off your first subscription order of Ketone-IQ at http://hvmn.com/TWIST Coda is the all-in-one doc for teams. And they introduced an AI-powered assistant to take the BUSY out of the WORK! Get started for free at coda.io/twist! * Today’s show: Sunny Madra joins Jason to demo an AI-driven room decorator (9:24), a website that uses AI to design and deliver clothing from concept to completion (26:57), and more! * Timestamps: (0:00) Sunny Madra joins Jason (1:37) Jason and Sunny discuss http://podcastai.com (7:54) Nuts.com - Get a free gift with purchase and free shipping on orders of $29 or more at http://www.Nuts.com/twist (9:24) Demo 1: Roomreinvented - Submit a photo of your room and specify your desired decor or choose from presets (19:41) Ketone-IQ - Get 30% off your first subscription order of Ketone-IQ at http://hvmn.com/TWIST (20:54) Demo 2: FaceID Plus - Upgrade stock photos with enhanced features (26:57) Demo 3: Pixite - Create clothing designs using generative AI, then purchase them (31:38) Coda - Get started for free at https://coda.io/twist (33:04) Demo 4: SDXL Turbo (Stable Diffusion Clipdrop) - Realtime image generation (40:14) Demo 5: Storia Lab - AI-assisted image editing (46:10) Final Demos: Open Motion Lab and DreaMoving * LINKS: https://melengo.com/showroom https://www.semrush.com/website/youtube.com/overview/ https://www.roomreinvented.com/ https://huggingface.co/spaces/multimodalart/Ip-Adapter-FaceID https://pixite.ai/ https://clipdrop.co/stable-diffusion-turbo https://lab.storia.ai/ https://huggingface.co/spaces/OpenMotionLab/MotionGPT https://huggingface.co/spaces/jiayong/Dreamoving http://clipdrop.co/ * Follow Sunny X:  https://twitter.com/sundeep Check out: https://www.definitive.io/ * Follow Jason: X: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason’s suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

people experience bar through an app. Yep. No app. No, why no? Seriously, I'm not joking. If I was in charge, if I was Sundar and Sergey,

I would be so on fire about this, I would create five teams. Yep. I'd lock them up. I'd say you get $10 million each to build a team. You could have five people at $2 million. You could have three people at $3 million.

I don't care what it is. Overpay people, give them bonuses, and whoever makes the best one, I'm going to have all five on my phone, and whichever one I use the most is the winner. And we're going to let the audience, download five different versions.

We're going to have five bars, barred one through five. I know this sounds crazy. I would release Bard one through five, barred experiments. There's five different interfaces for Bard. And you get to name it, barred something.

Yeah. And then just let the audience play with it and tell you, because ChatTPT's interface is elegant and simple. This week in startups is brought to you by Nuts.com is your one-stop shop for the highest quality foods for business. They offer delicious office snacks,

corporate gifts and wholesale ingredients. Nuts.com is offering new customers a free gift with purchase and free shipping on orders of $29 or more at Nuts.com slash twist. Coda is the all-in-one doc for teams. Get started for free and get a $1,000 startup credit at coda.io slash twist. And ketone IQ is a clean energy boost without sugar or caffeine. Get 30% off your first subscription order of ketone IQ at HVMN.com slash twist.

All right, everybody, welcome back to this weekend startups. It's Madra Mondays. We're back with Sunny Madra to do AI demos. Welcome back to the program, Sundee. Good to be back. Good to be back. It's a busy, busy day, you know, 2024. It's like the real kickoff of 2024 today.

This is the day. Yeah. January 8th, January 8th, the real kickoff. January 6th. Trigger warning. No, no, we won't talk about that. But we will talk about January 8th because everybody's back in the office or back at their virtual desktop, whatever they're doing. In their email, there's something about AI, for sure. 100%.

Why aren't we AIing this? Why aren't we a aiing that? And, you know, I was just on an LP call before we started this taping. And I was just talking about, they were asking me, hey, what companies are you really excited about? And I mentioned two companies that I'm super excited about. Can we get a clip? Can you tell us, a little taste? Well, I mean, podcast AI is one.

And you can see that at this weekend startups.com and podcastAI.com. And they're doing what our producers do. They transcribe the episode. They identify the speakers. They generate chapters. They do descriptions, titles, tags, all of that stuff in seconds. And then they're going to allow you in some new features to make clips, right, automatically. So, you know, when you put up an episode, you know, you wait for a transcript, you wait for the chapter titles.

This is all just done now with AI. So it saves about, you know, doing a transcript in the old days. That would be, you know, hours and hours of work per hour, you know, maybe 10 hours to one if you were doing like a high quality transcript. Yep. Then, you know, as AI got better, you know, figuring out who the speakers are, you know, all of that, like very tight, making sure that names are correct, all that stuff. And doing tags and stuff like that, suggesting titles, suggesting descriptions. All that is done now in seconds. And I'd say it saves 10 to 30 hours per podcast episode for...

And I don't know if you saw this, but Duolingo cut 10% of its contractors as it uses more AI to create content. So it's all related. Yes, yes. Anything that is information. work can be done by a large language model quicker and the same thing with illustrations. And conversely, you know, I've been looking at startups and I was wondering about photography, stock photography and other things the other day. And I was like, is there going to be a stock photography business in the future where you

license a photo and pay for it? Or why wouldn't you just go and create a photo to your spec with a prompt? and if I'm doing illustrations that way for my blog post now I used to go to 500 pixels or creative comments to try to get an image to put as a header image or use a funny gif but you know you you want to respect copyright and all that stuff and now will there be a photography industry

I don't know like getting a headshot done I think it'll be really high end you know kind of like you'll have to really like it'll become even more expensive Oh. Yeah. Then we have this other company in Melengo. And what they do is really interesting. Again, this is like one of these wild companies, but they went through our accelerator. And you can take an item like a hoodie. And you can't see this on their website. Their builder is not public. You have to sign up, etc. But what they do is, let's say you were an artist. You want to have merch. Let's say we want to do merch for, you know, Madra Mondays and this weekend startups. You go on here. You use AI. you describe what you want and you say, hey, put Sonny and Jason's photos on this.

And it makes them, and then it does a short run of 50 of them, but it handles all the backend sourcing. You are the world's greatest moderator because we are going to demo another one of these today. Ah, great. So here you can like... And a world's greatest angel investor, apparently,

because you're... Well, you know, we're trying. We're trying. Not all of us can be Billy, but shout out to Billy. True world's greatest, but unknown. And so every startup I'm looking at, It's either, is this startup going to be killed by AI or is it going to kill it using AI? Is it going to get killed or is it going to kill it?

And, you know, I was looking at SDRs, sales development reps and getting leads. And I have startups in the portfolio that help people do that. And then I have startups pitching me. And I'm like, wow, new companies pitching me killing old companies. It's kind of wild, you know, like all at the same time. And it's reminiscent. I don't know if I think you had the same experience. when you were running, what was your dev shop?

Extreme labs. Extreme labs in Canada. You had 3 or 400 developers in Canada, I believe. Yep. Yep. I mean, this is exactly what happened with mobile, correct? It is, but there's one major difference this time. And I've never seen this in my career.

Competition is across every facet of technology. You can be competing against hyperscalers who are creating AI, you know, obviously they have the building blocks for AI and then they're building on top of that. So hyperskillers are like GCP, AWS, Azure. You can also, you also have the incumbents who are creating AI features into their application SaaS services

and then all the startups. And so everyone is in the arena together right now. And we've never seen that before. And so in mobile, that wasn't the case because people didn't really believe in it and it was easy for startups to kind of get into the game there. and we saw a lot of that take off.

So that's the one thing I'll say is really different this time around. And I don't know if you saw breaking news. Open AI responded, I think you may have shared in our group chat. Open AI responded to the New York Times lawsuit. And it's, I don't know, I'll say explosive, but they're pretty much saying training data is fair use, which is completely, I think, a losing case.

But, you know, I understand they have to take that. It's a stance. They've come and taken, they've taken that stance, and we've got to give them credit for that, right? Yeah. for communicating. Yeah, that's awesome. At least, you know, that's what we're going to see this year. Listen, in business, the tiny details, they really matter. And if you want to close a customer or you want to boost employee morale at your company, a great way to do that. It's by sending some

delightful snacks. Gifting is back. Everybody loves to get a gift, especially in this remote era. And nuts.com is basically the businessperson's version of the Willy Wonka Chocolate Factory, except they have so much more than just chocolate. They've got an amazing selection. of all the nuts you love, cashews, almonds, pistachios, etc. And people love nuts because they're healthy, right? But they got all the classic candies too because we like to spoil ourselves. We like a little something sweet, butterscotch, fudge, licorice, all that great stuff. And for people who are going between nuts and candy, you got dried fruits, of course. My daughters love dried fruits and I feel pretty good about giving it to them. Sometimes a better option than just

straight up candy. So nuts.com offers plenty of gluten-free options as well. So you can be thoughtful for the people who are gluten-free in your life. Organic choices. If you're on a health kick, and other die-friendly products, and they will sell directly to businesses so you can shop all a cart, or you can opt into hassle-free auto delivery so you never run out at your business, right? I'll say it again. Little details in business matter, and you can get all those details right at nuts.com. It's crazy. It's nuts. It's nuts.com. Right now, nuts.com is offering new customers a free gift with any purchase and free shipping on orders of $29 or more at

at nuts.com slash twist. Go check out all the delicious options at nuts.com slash twist. receive a free gift and free shipping when you spend $29 or more. That's nuts.com slash twist. All right. Should we get into it? Let's do the first demo. First up, what's the name of the company and what do they do?

Okay, first up, it's called room reinvented. Room reinvented.com. They got a really nice, nice URL. And what they do is they allow you to take a picture of a room and they don't allow people to buy more credits. Otherwise, I would have. They don't even have billing turned on yet. This is the, so this is, I took this empty, you know, very standard New York or L.A. apartment, you know, kind of, um, with one, not even like a full patio, empty room.

And then they allow you to upload it and then you can pick a type of style you want to decorate the room in. And I picked a couple ones here. Okay. So room reinvented.com lets you transform your space using AI. So you take a picture of a space and it's a. says, here you go. Now, this has existed in the form of augmented reality where you buy a couch at IKEA, and you can take your phone out and kind of see what the couch might look like in your room. Yeah.

But this is an AI interior designer, I think. Yeah. And honestly, like what I really like about it, and I wish they should have had more credits because I would have done this room in a couple different styles. But like, this is just looking at this room in like a Scandinavian style, right? Which is what it picked. And here I did this bohemian style. And so maybe you're not quite sure what you want to do with your room.

And they have all these styles here that I'm clicking through for those that are listening. And so you can do rustic, art deco, coastal, contemporary. And, you know, what I think this is like, this is the step before you're starting to put the furniture in. Yes. It's like, how do I want this room to look? And what do you think it would look like in these various styles? And I pick these two dramatically different ones, you know, obviously Bohemian and Scandinavian or, The opposite ends in the spectrum.

One is sparse and one is colorful, playful, eclectic, whatever. Exactly. Yeah, you know, you could do ayahuasca in here or something and it'd be fine. It looks like you could do some kind of a ceremony sitting on the floor there. And then the other one, Scandinavian, looks like you could play Scrabble sitting on the floor. Or some other drink tea. You both would be drinking tea. What's great about this is, you know, you think about information jobs and information

arbitrage. What does a designer do at their core? They have information. What is the information they contain? What is the secret to their consulting gig where they get to charge? You know, a designer is $100, $300, $300 per hour. Oh, yeah, yeah. And some of them charge 10% on top of whatever they buy for you.

So if you are an affluent person redesigning, you know, a million dollar, multi-million dollar home, you know, you could be looking at somebody spending $200 hours at $200 an hour. You know, this is not insignificant money for a base fee. And then if they buy, you know, $300,000, $400,000 for the furniture, another $30,000 or $40,000, you can be in for $100,000 in design fees. Here, the knowledge that interior designer has is what are the styles? What is the lexicon? What is the language? And what this is did for us is it taught us, this is Bohemian, this is Scandinavian.

This is, you know, shabby chic. I've heard that. This is French country. I've heard that term before, but I don't know what it is. And what would be great is, and that's glam, I've heard that too. So the fact that it's teaching you and starting you on second and third base, I see this also happening with what's another information arbitrage, high paid career or job, being a lawyer or a doctor. And so here being a doctor, you know, I'm going to use AI to get me to second or third base, to get you. get me to the 20-year-line, get me into the red zone,

and then I'll use the expert for the red zone. So in this case, I would come to my designer and say, I know I want Shabby-sheek, I know I want to spend this amount. I took my room. I tried these other ones out. It didn't feel right. You know, bohemian, not quite right. Scandinavian, hey, that's kind of what I'm thinking about.

Right. So if it was a 200-hour job at, you know, all in with the fees and everything, 300, that's $60,000 in fees. And I know this sounds like a crazy number, but this is what, you know, upper middle class to affluent people pay to design a home and make it look really nice. Now you're like, you know what, instead of 300 hours and $60,000, I think I need 30 hours and $6,000. I need 10%.

Yeah. Now, does this match you with places to buy it yet? No. Right now, it's just a service that's doing the design. And so, and it's very hot off the presses. Like I said, you can't even buy credits. I give it a B. I give it a B.

It's B, it could be better. B for better. It's not a B minus. It's not a C, obviously. It's a B because it shows this amazing potential. And for me, as a B, what would make it an A? If when I have those photos, it just said, here are four different couches that match the style in this photo.

Here's where you buy them. And by the way, they can then get an affiliate fee of 1 to 5% probably on it instead of me paying 10% to it. designer. So we all save, we all make more money. Everybody's got a more beautifully designed home. Yeah. What is your grade? Yeah, you know, I'm kind of in the same place. You know, I'm going to, we don't do this a lot, but I'm at B as well.

I think it has like the bones to be something really, really powerful. I think you could see a lot of people spending time on this, especially when going through a redesign of like, hey, let me try different things out. And then they could also use AI because like, you know, those things that are being generated in there are probably being generated through. the training data from that was put into the image model. But if they can find similar things as well, that could be interesting too

in terms of using AI to go find those things on the web. So there's a lot of potential here. So it's early, I give it a B and looking forward to seeing how they continue to grow out the feature set on this one. Yeah. And it's interesting with the frequently asked questions on the website, I notice they're cutting you off at the past. knowing you're going to ask what happens with my uploaded images, and they say they are used by

the algorithm to render your room, and for nothing else your data belongs to you. So already, we're starting to see a standard emerge. Your information is yours. We're not going to use it to train our data. And I think that'll be the gold standard now for all AI. Yeah. You know, that is something I think is going to have to become more explicit in 2024 because of, you know, we started with the lawsuit and other things, but I think there's going to be a lot of clarity, like almost, I don't know if it's going to be like the cookies because I find that really annoying where it's like, hey, you know, so annoying. I think exactly, but there's going to be some form of that emerge to make it very explicit

and clear that the data that you're giving the LLM or AI, whichever version of AI you're using is not being used for future training data. We have a company called Neighbor Bright. They came to our founder. Dot University program where we help people learn how to build a company. here's what Neighbor Bright does. It is an AI-powered inspiration for your yard.

So you take a picture of your front yard and here you go, boom. So again, what does a landscaper do? A landscaper has information on what plants and what styles, etc. So you want something that's desert, you want something that's rustic, it's landscape designer you need for this.

Yes, landscape designer. Yeah, yeah. And so why not use AI for a landscape design and then bring it to a gardener and export a list of things you have to buy or connect you with the gardener. Yeah. And, oh, this is great.

Yeah. This is really cool. Yeah. It's a neat company. You know, they're doing all kinds of neat things, but, you know, people, the last thing people deal with is their front yards, right?

Or their backyard. It's like the last thing people deal with. And it's the perfect job for AI because you just highlight what's going on here, as you can see on the screen. It's looking at like a bunch of cement, the curb, little patches of dirt. And it's like,

what can we do to do? make this better, boom. And over time, these things are going to be like, oh, they've done this. Yeah, same thing. Japanese, uh, Mediterranean, awesome. Yeah. Or a garden. You know, I want vegetables. I want herbs. So you kind of tell it what you want and it gets to work. You could also imagine here that it connects you with a landscaper or you put your budget in. Or you say, I'm willing to knock down or build retaining walls. I'm willing to do some construction. So I want to do something myself. I want to do something with a gardener. I want to do something with a landscape architect. I want to do some construction here. I build retaining walls or flower beds. So you could probably also have a scale

that just says, how much do you want to spend? The least amount possible, the most amount possible. On your maintenance, you want high maintenance or low maintenance. I might say, I want low maintenance. Like, I don't want to have grass. I want low maintenance. Put a lot of rocks in there and give me a bunch of cactus and I'm done. Give me the lowest maintenance, lowest cost, right? This is really, you know, really inspiring. And I think these tools, should all be free to design the stuff, and then have you pay when you want the upgraded services. Like, here's my list of things to buy.

Here's where to buy them. Here's a transaction with a professional. So there's a lot of ways to make money from this. I love the marketplace idea for these. I love the, here's your shopping list idea for these. And I think these will be, you know, you're going to have room reinvented.com, neighborbright. all of these things

you'll have competition from Home Depot for something similar or crate and barrel so you're gonna have like three or four different ways to do this you know retailers will do it IKEA will do it obviously and then you have people who are best of breed

who will let you comparison shop and that's where it gets super powerful yeah I think yeah like like I said good initial you know grade you know and let's just see it more

vertically integrated into a marketplace. It could be really powerful. Yeah. All right. Great first demo. Let's keep moving. When you're in the startup business, you should always be looking for a performance edge.

There are simple ways to do this, like getting better sleep. We all know that. But let me tell you about a little hack that elite athletes and U.S. military members use. It's called ketone IQ. A bunch of the quantified self, people like Andrew Huberman, have been talking about the benefits of ketones recently. And ketone IQ is a ketone shot that was developed throughout.

contract with DARPA to make American soldiers sharper. You can think of ketones as nature's brain fuel. They have a bunch of proven health benefits like improved focus and weight loss, and ketone IQ is a clean energy boost with no sugar and no caffeine. I have been on it for a couple of months now and my energy level has gone up, up, up, and my focus as well. I love taking these shots. I take it in the morning before I work out. I take it when I'm skiing. And, man, it makes you feel like a superhero. So here's the call to action. Get 30, percent off your first subscription to ketone IQ at HVMN.com slash twist. That's HVMN.com slash twist for 30% off. Or you can easily find ketone dash IQ at your local sprouts market.

Comes in the little bottles and you just take this little shot. Boom, you're off to the races. So next one, you know, this comes up quite often. People want to take a photo of themselves and they want to put it into like a scenario. help. Yes. And so this is, again, just a model that it's not available for commercial use, but like we can, it's more sort of like showing the art of the possible and how quickly this is going. Okay, this is on hugging spaces. You did a model called IP adapter face ID plus demo. Yep, exactly. And basically what you do is you give it your image, you tell it what you wanted to do, you know, the style you wanted in. And so in this particular case, I took an older photo of J-com and newer one as well. I'll show you both. And I'll show you both. And I'll show you both. And I

basically said hiking in Tahoe, because I know you love that. And basically it gives us, you know, a few great shots of J-Cal. A little bit stylized, but like, you know, you can imagine again going back. A little goofy, yeah. Yeah, but you can imagine going into, you know, what you're talking about clip art and you're saying like, where does that go? The effort to go and get a bunch of shots done like this and a bunch of different apparel and things like that would be very difficult. And so it's just becoming simpler and simpler and easier and easier. And he's just becoming simpler and simpler and easier and easier. And here, you know, I took the same model.

This one, it actually didn't do as good of a job with. Yeah, it doesn't look like that. And it obviously does some weird things as well where it like, and this one was just a screen grab from a Zoom. And so in this one we said like front row at a rock concert, right? And in some ways it's like as you like playing the guitar and another one here, you're like, you're on stage. And this one, you're like in the control booth.

because, yeah, it's kind of weird. But, you know, look, the point here that, you know, I wanted to kind of highlight is it's becoming easier and easier. This is going to be the next evolution where it's not just images that are freeform generated, but you're going to be able to do it with yourself. There's obviously a bunch of people that are creating influencers, and we showed that a couple episodes ago, this would be you. And if you really wanted to be an influencer and didn't want to go travel or you couldn't travel,

now you can be all over the world, right? So you could put yourself. in front of the Taj Mahal or whatever it happens to be. Or let's say I give my likeness to, you know, a ski company, Rossignol or whoever, because, you know, they know I ski and they make me an affiliate landing page. So as a micro influencer, they say, hey, Jake Hal, look, we made you a landing page. It's you in every piece of, what is it, Heli Hanson, is that the HH?

I like that ski gear. I wear Hellen brand. Yeah, all the ski instructors use it and all the, yeah. They seem to make deals with all the ski mountain. to put the ski instructors in it. That's where I saw it. And I was like, wow, this stuff really speaks to me. And I bought a heli and that's an outfit.

It's not cheap. It was like maybe $1,000 for a top and a bottom or $800 combined. It's not cheap, but it lasts for 10 seasons. Like these things are, I think, indestructible. Yeah. And now imagine Heli Hanson said, hey, Jake, we'll buy five ads on your pod. But we also want to make this landing page for you. So when you go to helihanson.com slash Jason, it's going to have you in all the images.

And so people are making these kind of landing pages for, podcast hosts. Right now, if you go to, yeah, if we had like a, you know, whatever slash startups,

they might put as seen on, and it's like slash Jason or slash startups for this weekend startups or slash quiz. They'll put my image in a banner image or they'll put Tim Ferriss's or Joe Rogan or whoever's and say, as seen on the Joe Rogan page,

here's, you know, Element or AG, you know, athletic greens. And they'll just make like a landing page. And they found when they put the podcast hosts on the page in increased conversion.

Now I'm, imagine you get the permission for me, which I would be totally fine with. Yeah, just show J-Cal wearing every different outfit. It's kind of silly. It's kind of fun. But they would never, like you're saying, pay for that. That makes no sense to go have me in Hokkaido and Kortcherval and Alta and, you know, Lake Tahoe all around the world skiing, hella skiing. But they're close to being able to do. They just show pictures of me and maybe it increases conversion. And yeah, amazing. I love it. I give this one. It's not very. very good. It's like a C plus right now.

Because it's not, it doesn't have the fidelity yet. The potential's there, but the fidelity is not. So I give C plus. Yeah, I think it's like it. And look, this is going to iterate quickly. I think I put this in under 90 days. It will be perfect. The fact that, you know, because we just look at how quickly the models went from,

you know, like these distorted generations to when we did the influencer, right? And so, um, and you can already take that and put it through like Magnific, which is one of the thing that we used a couple of weeks. ago and make it look a lot better. So I think in under 90 days, we'll see a better one. But I think the real inspiration is for folks that are e-commerce using that in the capacity that you talked about and maybe even creating a marketplace for that where you can make your likeness available and people can take it and go and do that.

I think that would be pretty interesting. So it's called Face ID and there's a website, Hugging Face and other ones where you can find this kind of stuff. So if you did- These models, you find these models, Face ID space, hugging face. in Google, you'll go to the landing page for it. One of the things that we'll do this year, Jason, is we'll create like a notion where we'll drop all the links because a number of people have asked me, hey, because

we do these and they got to go try to find them either in the YouTube, and we don't always get them in there. So we'll do a better job this year of sharing the links. Yeah, if you go to this week and startups.com slash AI, it'll take you to a YouTube playlist of all of our AI shorts and the full episode. So this week and startup.com slash AI and let's make a Notion page as well. In fact, we should probably have slash AI go to a Notion page.

That links to. Yes, exactly. And has each of these. So let's make a note of, yeah, we do that. I think that would appreciate that. Okay. What was yours for the last one? You gave it a C for Face ID?

Oh, Face ID, yeah, you know, I'm kind of C. Like I think they could have been a bit of a better job. I gave a C plus. They got to make it commercial as well. Yeah. So C on that one. Okay. Okay.

Okay, next demo, where we're just cruising through these today. So this is called PICSight. And so what you do here is generative AI custom order clothes. And so very similar to, and so just for sake of the speed and demo, I did our favorite Bulldog Jedi and T-shirt and basically get it on there. And it allows you to do it in a couple more styles where you could have the whole T-shirt. You can see that over here. You can do it as the entire T-shirt.

or hoodie or you can do it just as like a print, hit it, add to cart, buy and out, done. And do end integration. I thought this was really good. Super disruptive to, I think, the t-shirt space, creativity, people wanting to, you know, show their individuality. Amazing, yes. You can very quickly make yourself a t-shirt and there was, I mean, and who knows the quality of this? This is just kind of like throwing up an image on a t-shirt. It's kind of basic.

It's not super thoughtful, but it's quick and easy. which is also good. There was T-Spring, I think, was the company that did a lot of this. And then there was one that came out a white comedy that became a billion-dollar T-Shirt company and then went out of business. I remember everybody telling me

like, this is going to change the world. It was worth billions. It became a unicorn. And then I think it went down to zero. It may have been T-Spring. And it was back in 2013. It was like the busiest startup. Yeah, I think it was T-spring.

But I remember getting pitched on it, and their valuations were always like 10 times reality. but C-Spring seems to exist but maybe they sold it or something. Okay, PICSite. I give it a C-minus. It's super basic.

It's not super inspiring, but it does show potential. You know, as I showed with M-L-L-L-L-M-L-G-O-com, is like for an actual designer making a range of, you know... Got it. So it's not for the individual, like, it would be somebody a little more...

I would say pro or semi-pro, whereas this is consumer. So this is a consumer version of T-spring, make a quick t-shirt for a birthday party or a one-off. Melango is, I'm creating a boutique or I'm creating a merch store for this week's startups are all in. Oh, that's really cool. I like that. Yeah. So, like, and I'm going to order 50 at a time minimum, and I'm going to, you know, like these short run.

I think you can basically with this compete with somebody like, you know, Kanye West. Yeah. Oh, yeah. This is like the whole end to end. So this is much more, okay, got it. Pick the fabric. Pick which you want the factories in the U.S., you want the factories in Malaysia,

you want the factory in India, where do you want the factory, all that kind of stuff. You know, which fabric do you want? What quality, you know, what price, yada, yada. So if you wanted to go up against Spanx, if you wanted to go up against Yeezy, if you wanted to go up against like some known brand,

this is how to do it, Malengo. But the other one, Pixite, was it called? Yeah, Pixite, yeah. Yeah, pick site seems like a really cool one if you wanted to make T-shirts for your bachelor party, T-shirts for, or socks. I don't want to say gag gifts, but, you know, for an off-site. You know, you're making 10 for an off-site. Two different purposes, right?

Two different purposes, yeah, two different use cases. So I give it a C. I'll just give it a straight C. I don't even go to minus is too negative. I give it a C. And I could see it getting better and better. Yeah. Yeah, to me, you know, we said this earlier, like,

The sites that are making T-shirts are going to get here quickly. So the differentiation has to come in the way that the MLengo or other people are thinking about it is, can't, you know, if you already have a T-shirt printing business and you already have that logistics and back-end figured out, then to add a, you know, an AI generator, image generator to it. It's, you know, less than a hundred lines of code for some of them. The question here for PICSite is, there are T-shirt places where you can upload an image. Would it be better to use Dolly, stable diffusion, you know, pick your image generator and then export it and then upload it to a, you know, a cafe press or whatever, T-spring, or would it be better to use Pixite?

And I think it's probably better to use those best-a-breed image generators right now. So you're right, you have to build something more defensively as a startup. Pixite as a proof of concept. Great.melango.com as a more fully baked business better. So I'll give Pixite a same. Yeah, I'm going to give them, I'm going to give them like a B minus. I think it's hard to kind of build that end to end. It's not easy to create something where you can order something. But I do think, let's look for some differentiation there. All right, listen, I got a lot of my plate. You got a couple podcasts I have to work on.

I got a founder university. I got my launch accelerator. There's a lot going on. But I'm able to manage it all with amazing software from Coda. Coda is the all-in-one platform that combines the best of documents, spreadsheets, and apps. And when you think about documents, there's always these hidden documents. People have a document on their hard drive in the cloud somewhere, and you don't have access to it as the boss. When you put everything on Coda, all of that stuff is in one location.

You can search and you can find this stuff. And we have been building apps in Coda to run Founder University. Now, Founder University is getting huge. Hundreds of companies go through it every quarter. And we want those companies to give us a weekly update when they're in the program. Well, we built a database inside of Coda to manage those weekly updates. And this sends automatic reminders to our founders. hey, founder, send us your weekly update.

Then we track the week over week growth and we generate beautiful charts. So if we see growth, we can reach out to that founder and invest. It's all done through CODA. We're automating everything. We're keeping everything in CODA. We don't want to lose any data. The product market fit and the product velocity at CODA is unbelievable. And you can get started with CODA for free right now.

They'll even give your startup $1,000 in credit at coda.io slash twist. That's a special limited time offer for startups. So get it now. And that means you can begin planning and do it. all this work for free, Coda.coda.io slash twist and get that $1,000 credit. Can't beat that price. I love the team at Coda. Really fantastic team over there. And I know you're going to love Cota too. All right. We're going to get into it like a category of demos here, which is things that are taking on kind of like the Photoshop stack plus generative AI. And so I'm going to start with this, you know,

so clipop is, we've touched on this a few times. And they have a whole. bunch of tools here that can do like, you know, everything from like generation, face swapping like we've shown, remove backgrounds, clean up. In particular, I'm just going to focus on one of their tools today, which is called XDXL Turbo. So I can say, I'm just going to use a, you know, Jedi Bulldog. And what you'll see is real time, it's generating it. Oh, wow.

And then I can say fighting a Sith Lord. Wow. Right. Whoa, that's fast. Yeah. And so, you know. It's not accurate, but it's fast. But yeah, and look, you can kind of, you can have it kind of keep regenerating, right?

You know, on a platform or something, right? And so that one got really messed up there. Well, there's platform. Yeah, yeah, yeah. And so maybe we could let it kind of redo it. There we go. It's still not right. So what's unique about this is that as you're doing the sentence, it's making the images.

Now, in order to do this, you have to open up, correct me if I'm wrong, a pipe and instance with a very high-powered back-end computer. Correct. And so while we're doing this, this uses a lot more CPU than putting in a query, hitting enter, and waiting, correct? And queuing it up. Correct. A hundred percent. And so, well, and you need to get the model to be faster, need the hardware to be faster. You need the software that's wrapped around all that to be optimized.

But what we're going to see here is in 2023, we got used to this notion of type something and generate slowly or like type something and wait 30, 90 seconds for it to be, you know, an image to come out. Now if you want to do that like rapid prototyping, it's here for us, right? And so in a car, right? And so you'll see it just kind of start moving faster and faster now. You can see it's not perfect yet because now we've lost the notion of Jedi Bulldog. It's a bulldog in a car. But for rapid iteration, I think we're starting to see that emerge now. And this is like this model, it's not as good as a sort of like, I think,

cutting edge models on producing exactly what the text is. But to be able to do it quickly and do it, you know, hundreds of iterations in two, three minutes, I think that's going to be powerful. So, yeah, the way to do this actually is I just, I'm doing it with you live here. And so SDX. What this does is it lets you in real time create images based on a sentence, an input. So I typed in Bulldog, I got a Bulldog. So I'm going to say Bulldog photo, and I added a word, and then it changed.

And then I say Bulldog photo in a frame, and now it's in a frame. Then I say on a wall in a castle by a fireplace. And as you can see, it's kind of starting to nail this. It's got some hallucinations, obviously, with two knights on either side. And so, you know, not exactly correct. Now we're pushing the limits, but we see where this goes. Yeah. So if you did Jedi Knight in a city.

with a droid and fireworks, you know, it's kind of, as you describe and make the scene more rich, it kind of works. So this is, you know, I could see this for somebody who's making a movie and making storyboards or writing a comic book on a brainstorming level, but not for output. So we're instilled a brainstorming level here. Now, what it's not doing is giving you other forks. and I think Rock was doing this where I was kind of showing you the forking or whatever

what I would like to do here is when you start typing Jedi Knight if it was auto-completing or showing me this is seven things that I think could come next fighting is one you know like what are my other you know yeah branches

yeah exactly and I put in Django Phat and it doesn't get Django Fett I put Darth Vader oh no it did boom yeah and so now we've got two Django Fets fighting each other So I give this. Now, I'm going to be a little bit generous here. I'm giving this a B plus.

Okay. It's wrong a lot. But, you know, that's going to get fixed, right? You always say that over time, these things get cleaned up. But the potential here and the speed at which this is working shows the promise. So in one instance, you might want perfection. You're going to put something in the output is the title of a blog post, or it's going to be in a newspaper, a magazine, or, you know, in storyboards. But if we're brainstorming, this is better than waiting.

So I think we're going to start to see the technology and the hardware catch up. And this gives us a little, if you just imagine this being perfect, man. And then of course, this has no respect for copyright. So I give it a B plus and then I take away the plus for the copyright infringement. Give it a B. Okay. Yeah. Yeah, like I'm in B plus.

And I think what we're going to start to see is we're just, there's a, you know, classic, you know, well-known trade in Silicon Valley, which is the faster you make something, the more people start to use it, right? And so. Yes, Google being the example or Facebook. Exactly.

And so that's it. That, like, we are there now. And with this speed and people being going to iterate this quickly, we're going to see a lot more people start. to use these things because the way they were last year, and even Dolly sometimes, right, you're waiting 15, 30 seconds. To be able to do this at this pace,

I think we're going to see a lot of innovation come from it. And so to me, this is just an enabler to a bunch of new things. Yeah, exactly. My usage cap. Yeah. It's like, enough. You're killing our servers, Jaycap.

Yeah, exactly. We're in a field with Magneto. Sorry, you've got to pay something. Yeah. And, you know, the output of this, you know, like we saw with, you know, the folks that let people upload stories and all that. And, you know, we have a couple of bets that we made. These are going to be the enablers to some of those bets.

And so I'm very, very excited by this. I think the team is in a great job. I think making it work the entire stack, like you mentioned, the start is impressive. So B plus for me. Okay, here we go. B and B plus. Very good. We're cooking with a while.

Let's do another one. I love the pace today. I love the pace. This is, and I want to give, you know, a stability and clip. drop, they have a similar set of functions, but like, Storia here, they've kind of created a modern Photoshop. And so for me, my use of Photoshop isn't like layers and all that kind of stuff. I just use it for basic stuff.

And so we've all been generating these images, and we notice that we get this like weirdo text sometimes. And so they've made this tool pretty easy. So I can click, I can take this. I have this image here that I took from one of their default images, clean up, get this brush here, just cover these things right here. click apply, and what you'll see is very quickly, sort of that weirdo text will get removed.

And they just make, you know, all these type of functions super easy to do here. And so here's my image. I guess I didn't get it perfectly there, but like you get the idea that all the work that's done here, that, you know, if you got a meme and you want to clean it up, and J. Cole, you know you love the memes. And so, but you want to get rid of someone else's text.

And so you can take this. and clean it up really easily and do that here. Let's get that little bit here. And so what, oh, I don't have enough credit. So I've done it too many times, but I think everyone gets the idea. But Sorio lets you pick your model. You can use Stability SDXL. You can use Dolly 3.

You can lose Leonardo. You can use different models. Exactly. So they're like a Photoshop where they're letting you kind of pick the different models that you want to use underneath the hood. Yeah, see, I would like to have it use five different models and show me five different pieces of output in real time. Now I know that costs five times as much

and everything is about cost right now. And this is slow as heck. So I think that they're probably throttling this or they got a lot of usage because they don't want to have to spend a bunch of money. Yeah. And like in the free tiers, I think when you go into the pay tiers,

it gets a little bit better. And the thing that I find weird is like everyone wants to get you on like an annual subscription. Like I want to try these things out. But like I don't want to pay you annually. Like to be honest, as I'm demoing these. I just want to do one month.

$199 a year. Or $20 a day. And you're like, come on, bro. Just give me like $10 a month. Give me the divide $199.99 by $12 or $10 and give me $20 a month. Let's make it easier and let's do that. And so. Some money grab and I understand.

I mean, listen, I saw this happen with startups. com.com, other places, they just really got into yearly pricing. And then what's great about yearly pricing is increases consumption. It lowers cognitive decision making and the tyranny of choice every month having to if you had to pay for Amazon Prime monthly, it would kill you. You could be like, oh, I didn't order anything this month. Then, you know, in November,

you ordered a ton of stuff for Christmas. You'd be like, oh, this is so worth it. So you want to remove cognitive load. Monthly subscriptions increase. Yeah, so here I got some more credits. And basically you can see here I got rid of the bottom text. This is incredible. I give this B plus.

You know, it's really getting there. Yeah. It's a B plus. The features are getting there. I like this particular one where it's like, you can do like the seasonal logos. you can take a logo and you can say, oh, that's my usual logo.

Make a, I don't know, let's do. Oh, yeah, make up me. This is a real thing. Make my, you know, logo for Amazon, a Christmas logo and put a Santa hat on it. Make a Thanksgiving one and put a turkey on it. Yeah, like, remember, Google used to do this,

or I think they still do it, but no one goes to Google.com, but like you get the idea. So, yeah, they've kind of got like all the little features. I really like it. I think it's clean and this is really disruptive. You know, Photoshop's become quite expensive. I don't know if you like subscribe their cloud.

I think it's $25 a month, $30 a month for Creative Cloud. Okay. Yeah. I mean, it's hundreds of dollars a year. It's thousands of dollars. Yeah. You know, over five years or whatever. So, you know, here's my little story logo.

Amazing. Just done in different ways. Yeah. I think it's great. You know, it's really interesting is you, at some point, you'll trust AI to do this. So if you were to go from, I don't know, Hotel Tonight, Expedia, let's say a travel site, and you were based in New York City. it would make the logo for people from New York City, you know?

And then it would, you know, if you were from France, it would put an Eiffel Tower there, whatever. You can really start to customize things. People do geolocation already. It kind of guesses you're in Japan. It gives you some accruement automatic for Japan, right, and the logo. So you can imagine, or like, let's say you're a power user and you've ordered over, you order on average 10 or more items from Amazon. It just gives you a power user interface, a power user logo.

And so you can start to customize interfaces based upon, you know, the design of it, the UX, the experience could be done automagically, automagically, with AI. So this one, yeah, I give it a B plus. Like hyper customization. I just did, you know, like launch. Yeah, it's incredible. Look at that. I mean, it's really fun, actually, to take our investment firms thing and then just, yeah,

July 4th have it do this. Yeah. It's great. This is something that designers used to do as a job function. You might. Yeah. There we go. Look at Christmas.

It wrapped the This Weekend Startups logo in some presents. You know, this is something that a designer would do for the year. It might be a three-month project at Apple or Google. And you might have a designer or a design team work on this for a month or two and say, hey, let's make an editorial calendar where we make fun logos for the year. Now, you know, maybe instead of taking two months, it takes two days or two hours. So months to weeks to days to hours. That's really where I'm looking at AI.

What used to take months and you can now take weeks. What took weeks can take days and what took days can take hours. And if you can make a double jump in that, that's where you're really in a great place. Sonny, what do you give this? Storia. I like Storia. You know, I'm going to give them an A minus. Okay.

So we're just right there on the line. B plus A minus. Love it. Let's do one more. I think you got one more. Okay. Okay. I've got one more, and this is like a two-part,

but this is going to lead, the second part of this is going to be one of our worst grades, I'm assuming, and I'll tell you why. Because, you know, I think people need to tighten things up a little bit. So basically tighten it up, yeah. And so that's also, you know, as we're in 2024, we've got to commercialize. So if you ever done anything in like motion creation,

sure. What you have now is you can basically, there's a model here again by the Open Motion Lab where I can create these motions of people doing anything so I can say a person doing

jumping jacks and what this will do is it will give me both a video and a like an output file that I can take into a 3D file that I can take into

my tool of choice here And so why this is important is we're entering another era in AI. And so this is still generating here. Maybe I have to restart the page. No, it's taking a while because I just did a person doing a sidekick and it's still generated. I think we slammed the server with two queries at the same time. We did, yeah. So it's called Motion GPT.

And it's a model that allows you to put in a prompt by Open Motion Lab. By Ocean Motion Lab. And this allows you to create a 3D model of a human doing that. action. So your text input and your output is a 3D model of a human doing that. I'm assuming you could then export this and put it into unity and make a video game out of it or an action or do motion. I guess it's kind of like motion capture using AI instead of using a motion capture suit. Am I correct? Something like that. Yeah, exactly. In the past, either you'd have to get an animator to do this or you would have to have someone wear a suit

and then you'd go create rigs and all that kind of stuff. And so now you can do it all with AI. And you can also do this text to motion like we're doing, but you can also do motion to text, which is kind of interesting. So I guess you can upload something doing a motion and get a description of what they just did. Correct, fascinating as well.

So this is going to be super fascinating. It's pretty rudimentary, but yeah, C-plus. Okay. I'm not sure who this is for. either. Let me tell you where it goes, because this is like a two part one, right? Because this is sort of like, so you can use this if you're creating video games and NPCs or, you know, you're trying to now, where this really goes, and this one wasn't working earlier, so I was a little bit upset. But this is a model that was actually released by, I believe, Alibaba. What this is,

and we saw these at the end of last year, we didn't get a chance to demo one of these. I couldn't get this to work today. But the idea here is you can take a person and then you can select an animation. And that animation can be a video or it can be one of those like we were just showing before.

And if you bring those two things together, you could not only have now a photo of JCal skiing in Naseco, but you could have him doing a sidekick without ever having to him done the sidekick, been there, or any of those kind of things. Okay. So this is super

interesting. So we have motion GPD to define a motion based on a text input. Then you have this other model, which is Drea, is it called? Drea moving, D-R-E-A moving. You pick an image of a person and then it puts them into a scenario where they're doing some movement, like typically a dance. You can be doing the floss dance or something. What you could do here, back to the stock image thing, again, I'm doing a campaign for Heli Hansen.

now they're putting pictures of me in different outfits, then you have also me skiing in the Sacco or Hela Skiing in Alaska in that outfit. So you get to see me not only wearing the outfit, but you get to see me skiing in the outfit, or you upload your images or your images are already in your wallet of some kind and you say, show me in this outfit, and you get to see yourself skiing in the outfit or whatever. You send it to your friends and say, hey, how do I look on this?

Or your spouse and say, hey, do you think I look good in this? Should I try this outfit on? And then you don't need a stylist or you don't need a photographer to go do this photo shoot or video, a videographer to go do a video shoot. It's incredible. So these two things are like a C, motion GPDs a C and the other ones like a B for me. Put it both together. So it's not working. So I was really upset by the dream movie.

So maybe a C and a C then. Two Cs. Yeah. Yeah. I'm at the same spot as you. Yeah. Yeah. I'm at the same spot as you.

You know, look, this is where now we need like there's so much innovation happening. It's so cutting edge. things are not starting to work or they're too slow. So we need more advancement happening here and we're, I think we're going to get that in the next couple of months. The limitation is like what you said, you know, the hardware, the hardware on the back end and the speed of being able to run these models and reliability. And I think, you know, we're...

Said another way. Yep. The last two years have been proof of concepts and now we want proof. Not a proof of concept. We want the actual proof that we can then go use it in the real world. So proof of concept to usable concept, right? Usable proof. And so, you know, great start everybody.

But in 2024, the rating system is not going to allow for just proof of concept or potential. Generally speaking, it's the year of execution. We've been wild. Now we want to see it. Yeah, we want to see it working. We want to see the end to end. We want to see it more than just the simple idea. Yeah.

If I can't use it in the real world, then you've been. failed. So the last two years, great, but it has to be usable. I have to say, you know, we're doing the curriculum for Found University. We had some new people on the staff. And I said, you know, go ahead and start using ChatGPT, Claude, whatever, Poe, models you want, but start asking questions about startup advice that you hear or questions you hear people asking and see where it directs you. And it was amazing, you know, the corpus on the web is so good that it uncovered and people were sharing their threads from chat GPT4, and it was like, oh, you know, here are essays from me, Paul Graham,

Fred Wilson, et cetera, notable content about different concepts. And you really can catch up having a discussion with chat GPT4. I feel like it's moving from, now I wouldn't write the curriculum in it, but when you're researching and building curriculum, it can really start you on second base and pointing to you to stuff that you may have forgotten about. Like people forget about Steve Blank and Eric Reese now. from Lean Startup

and I think Steve Blank had written some books that really inspired Eric Reese and this is 15, 20 years ago on product market fit and the science of startup. So it's like Steve Blank to Eric Reese to Raul from Superhuman,

Vora and like other folks who kind of picked up on the same advice, Paul Graham in between there or maybe at the same time as Eric Reese. Everybody was kind of getting to the same thinking and it's really starting to work of putting that information together in getting people to outcomes, right?

And this education thing is, I think, really wild. How quickly people are going to learn stuff? Oh, my daughter, we were sitting there and we were having chocolate. I got like three different people know I like dark chocolate. So they sent me a bunch of chocolate. Thank you to the people send me chocolate. Dandelion chocolate, sent me some chocolate, et cetera. My daughter was like, what's the difference between dark chocolate and milk chocolate?

And I said, well, I think it's milk. And so then it came up and it was like, yes, the amount of milk solids in, chocolate determines how dark it is. Dark chocolate has almost none. Milk chocolate has a whole bunch. And then it just explained it perfectly. And then we started watching YouTube videos. So I used to go to YouTube first, watch a video with her to learn.

Now I'm starting with Chat Chapti-T and then backing into YouTube. Okay. And your go-to is still not Bard because Bard will bring those videos up, but you're still not doing that. You know, I just happened to... The name is a challenge. I have the Chat-G-T-T app. I don't have a Bard app. The barred interface is garbage.

I'm sorry, I don't mean to be too critical, but the barred interface feels kind of janky and garbagey. It said this already. We had this, I told Samurai Sergei, just go steal, like get Johnny Iver, somebody to make a beautiful app. Yeah. That's elegant and simple.

Sundar, somebody clipped us and sent a Sundar. Like, people experience barred through an app. Yep. No app. No, no, no. I don't know how, I mean, how many employees do you need to have to understand that people want a gorgeous iOS app.

I'm sorry that you made Android. I'm sorry it's the second tier. Make a goddamn iOS app that's beautiful, period, full stop. And if you don't have people, go steal people. You have unlimited resources. Give people $10 million a year, find the five best designers in the world,

spend $50 million making a gorgeous interface, make five different interfaces for God's sake, and do a bake-off for five different gorgeous interfaces for Bard. This is what I would do. Seriously, I'm not joking. If I was in charge, if I was Sundar and Sergey, I would be so on fire about this, I would create five teams.

Yep. I'd lock them up. I'd say you've got $10 million each to build a team. You could have five people at $2 million. You could have three people at $3 million. I don't care what it is. Overpay people, give them bonuses, and whoever makes the best one, I'm going to have all five on my phone, and whichever one I use the most is the winner.

And we're going to let the audience download five different versions. We're going to have five bars, barred one through five. I know this sounds crazy. I would release Bard one through five, barred experiments. There's five different interfaces for barred. for Bard. And you get to name it, barred something. Yeah. And then just let the audience play with it and tell you,

because Chat TPT's interface is elegant and simple. It's clean and simple. Well, and it's also, you know, we're talking about like, you know, the things we were doing today, but highly personalized and customized. And I think you could also go down that path, let people start

like create something that's customizable with these designers. So that it works for you. Yeah. Yeah. I mean, there's that. But you, you know, designers understand how to make something elegant and simple. You don't need, it doesn't need to be rocket science. You look at Com, you look at Uber, you look at DoorDash. Now, those are some of those like DoorDash and Uber are complicated interfaces, but they're still elegant.

Chat to people are elegant. You know, you could say what you want about Slack in year 10. It's a little convoluted at times, but it's still elegant. Come up with an identity, an elegant one, and run with it. Make it beautiful. Instagram, TikTok. I mean, some of them have gotten a little long in the tooth, like Instagram with a lot of different features,

but still pretty elegant, right? And I think that's one of the nice things about starting from zero is you can make something really simple. Chatteap before is very simple. Yeah, it's like you just... Super clean. Super clean. Bard, not clean.

And that everybody thinks that the world is on desktop. This is, I mean, you did this with Extreme Labs. You have to be building stuff on an app, not on the desktop. Mobile first. And I told my dev team at Inside, I don't want websites anymore. I said, I'm forbidding you from building a website.

I only want an app. Spend zero cycles. Like, oh, well, we have to build a website. I'm like, why? Yeah. No, you don't. Just build the app. I don't want to see a website anymore.

I only want to see an app. 100% focus on app. Because if you let devs sitting at their desktop and designers sitting at their desktop, where are they going to build? They're in a browser like we are right now. That's 20 or 30% of web traffic today? What percent of traffic is? I don't even know.

But I mean, in consumer use cases, it's probably less than 5%. Like, who is ever pulling up your laptop or whatever it is, your desktop to open something up? I mean, I shop on Amazon on my desktop when I'm making consider purchases. But I'm making consider purchases. Okay. Because I might have multiple windows open. But I would say four out of five purchases, I'm in the Amazon app, and it's just fine. The end.

Yeah. But people are on their phones more. People are addicted to their phones. And, you know, something like Twitter, Instagram, I'm sure even now. Amazon, yeah, it's got to be a, I wonder what percentage Amazon is. Oof. Web versus desktop versus mobile. That'd be really interesting to say.

I think it would be, Amazon, I think it would be well about 55%. You know, like, how many purchases do you just make? Like, oh, I forgot about this. I just got to make that right now. You go in and do that. There's like a huge, huge use case there. Let's see.

Amazon from SEM Rush. Desktop drive 40%. 60% mobile. And that's for Amazon and I don't even know. Yeah, that's November 2023. Wow.

So that's pretty for a website like Google.com, let's say. Worldwide, number one. Country rank, number one. Mobile 83.5. There you go, yeah. 84%.

Google's 84%. And Bard doesn't have an app. Yeah. Come on. Yeah. Come on. What is YouTube? What do you think YouTube is?

YouTube.com is according to SEMRush. YouTube will have a different distribution. Number two website in the world. Wow. Number two website in the world. Wow. Oh my God. This is incredible.

I mean, this is unbelievable. SEMRush.com. What do you think? This is so interesting. You and I have been in this business since before the web browser existed. Yes. I'm shocked by this number. YouTube traffic.

Mobile? take a guess versus desktop. This is bonkers. This shows you generational. 85% just because you said. 88% mobile. Wow, you did it,

Steve. 12% desktop. Only 12% of people are watching YouTube on their desktop. Desktop. But we all think people who work in the industry,

we just don't think like desktop's 50-50 or something. It's not. It's over people. Yeah. We lost. desktop is not the interface. I wonder what

Notion. Notion. Oh, Notion will be the other way around. Notion will be like... Wow, Notion's global rank. 991 already. Wow. That's extraordinary.

108 million visits to their website. Holy cow. Let's see if you can guess this one. Yeah, this is really interesting. What is Notion's desktop versus their mobile? It's got to be like 75% desktop. 86%. Send desktop, the opposite.

Yes. So our business website, if I went to Salesforce.com. That's going to be like, that's going to be in the 90s. That's completely unusable. 80%. 80%.

That's low. I'm surprised. You can't use 6%. Well, I mean, I think it might be people going to the Salesforce website to research Salesforce. Right?

There's some number of that. Yeah. Twitter.com. Let's see if they still put it under Twitter.com. Twitter.com. Global rank. Yeah.

Six worldwide. I saw that recently. Yeah. Desktop versus mobile. What do you think? Twitter.com. Desktop versus mobile.

Mobile on Twitter. I mean, I don't think. I don't think it's, well, I don't know if it takes into account. I would say 87% mobile. Wow, 83% mobile. Yeah. 83% comes from mobile devices.

Wow. That is crazy. Of Twitter's traffic, 68% direct, 15% Google, 1.6% from YouTube. Wild. Okay, we'll see you all next time.

On this week and startups, go to this week in startups.com slash AI to see all the AI segments we've done in history. If you want to get included in the Monday rundown, go to x.com slash TWI startups and send us a tweet, or you can CC at Jason and at Sundeepe with two ease. See you next time. Yes.