This Week in Startups - AI DEMOS: Turning Adele into John Mayer, animating a Jedi Bulldog, AI companions and much more!  | E1867

Episode Date: December 19, 2023

This Week in Startups is brought to you by… Squarespace. Turn your idea into a new website! Go to http://www.Squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWI...ST to save 10% off your first purchase of a website or domain. The Equinix Startup program offers a hybrid infrastructure solution for startups, including up to $100K in credits and personalized consultations and guidance from the Equinix team. Go to https://www.equinixstartups.com to apply today. Gusto is easy online payroll, benefits, and HR built for modern small businesses. Get three months free when you run your first payroll at http://www.⁠Gusto.com/twist. * Today’s show: Sunny Madra joins Jason to dive into the world of AI-generated characters you can start a relationship with (3:46), take a look at Pika and its stunning AI-animated video clips (35:29), convert Adele’s voice into John Mayer’s (46:26), and much more! * Timestamps: (0:00) Sunny Madra joins Jason (3:46) Diving into the viral post from Digi.ai that builds animated characters you can start a relationship with (12:31) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/twist (14:02) Digging deeper into the concept of an AI companion and societal effects (22:22) Equinix - Join the Equinix Startup Program for up to $100K in credits and much more at https://deploy.equinix.com/startups (23:29) How should conversations with AI be monitored, and the hot topic around confidentiality and security. (25:59) Sunny demos Vercel which generates and shares REACT code snippets. (33:58) Gusto - Get three months free when you run your first payroll at Gusto.com/twist. (35:29) A look at Pika where AI generates stunning animated video clips from a simple prompt including a Jedi Bulldog from Sunny. (46:26) Spaces can convert Adele’s singing into the voice of John Mayer! (50:27) Let’s hear an AI remix of Earl Ives “A Holly Jolly Christmas” with a sprinkle of Lil’ Jon. (58:02) Sunny demos Outfit Anyone. * Check out Digi.ai: https://play.google.com/store/apps/details?id=com.digiapp.ai Check out Vercel: https://v0.dev/ Check out Pika: https://pika.art/ Check out Spaces: https://huggingface.co/spaces/amphion/singing_voice_conversion Check out Outfit Anyone: https://huggingface.co/spaces/HumanAIGC/OutfitAnyone * Thanks to our partners: (12:31) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/twist (22:22) Equinix - Join the Equinix Startup Program for up to $100K in credits and much more at https://www.deploy.equinix.com/startups (33:58) Gusto - Get three months free when you run your first payroll at http://www.⁠Gusto.com/twist. * Follow Sunny: X: https://twitter.com/sundeep LinkedIn: https://www.linkedin.com/in/sundeepm * Follow Jason: X: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason’s suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

Transcript
Discussion (0)
Starting point is 00:00:00 So next is PICA. This is basically prompt to video generation. What I went and did was I kind of did three. You can see got J-Cal here. I've got one of your favorites, which is an animated bulldog with a lightsaber. And I took our influencer from last week. And so you can see that my prompt was Bulldog holding a lightsaber,
Starting point is 00:00:20 ready to strike a Sith Lord. And so not quite perfect, but... Oh, close enough. If I go here to the influencer, She's now been animated and she's breathing, right? You can kind of see that and notice it's quite subtle. So you're giving it, yeah, the picture and then it makes it do something. That is bonkers. This week in startups is brought to you by Squarespace. Turn your idea into a new website. Go to Squarespace.com slash Twist for a free trial.
Starting point is 00:00:51 When you're ready to launch, use offer code Twist to save 10% off your first purchase of a website or domain. The Equinix Startup Program provides hybrid infrastructure solutions for startups, including up to $100,000 in credits and personalized consultations and guidance from the Equinix team. Go to Equinix Startups.com to apply today. And Gusto is easy online payroll, benefits, and HR built for modern small businesses. Get three months free when you run your first payroll at gusto.com slash twist. All right, everybody, it is Monday. So we're going to do our AI demos.
Starting point is 00:01:32 It's demo or die time with me again. My bestie, Sandit Mandra, Sunny. People don't know. Like, everybody assumes my besties are Freedberg and Sachs and other famous people who shall not be mentioned. But in truth, right up there with all those famous people, it's my guy, Sundip. You go skiing together. We do this pod every Monday. We do.
Starting point is 00:01:56 We go to Vegas. hit the tables. We just have a good time. We have a good time today, aren't we? We're having a great time. It's been fun. It's fun, right? It gives us another excuse to spend time together.
Starting point is 00:02:06 And this is like for, you know, people who are listening, who are entrepreneurs, investors, whatever, you're out there in the world. When you find great people, spend more time with them. It is an incredible recipe for making your life delightful. There it is. There's life tips from J-Cal. You can play the jingle. Find a great person.
Starting point is 00:02:23 Spend more time with them. Sonny is a great person. You can follow him at Sundeepe on Twitter. slash x, x.com slash deep. I know where you're going with demos today. Okay. I didn't look at the docket.
Starting point is 00:02:34 I like you to surprise me. You know that. But there was a, uh, Pixar animation that went viral over the weekend on Twitter. X. Yeah. Yeah.
Starting point is 00:02:44 Of a kind of like a Pixar character. Chad bot, or dare I say a Disney one. Yeah. That was had, um, let's just say in a classy way, portions that you don't often see in the real world. In other words, you know, Jessica Rabbit-esque, fill in the blanks.
Starting point is 00:03:07 And everybody was going crazy about this. So is that where we're starting? I wasn't going to start there. I was going to put that up at the end, but we can definitely keep that one up. Let's just start. Let's give them what they want. This is the most controversial thing on the Internet this weekend. The video, when I saw it, had 5 million views, and it was in the first day.
Starting point is 00:03:24 I retweeted. I made a ton of jokes. I'm sure my team has those queued up and ready to go. Explain to the audience this AI companion that went viral. Yeah. So, all right. So I'm going to pull it up and so we can have it in the screen share as well. All right. So if you go to our YouTube channel, you go to playlist, you'll find the AI demos playlist. It'll have all the shorts. It'll have all the full episodes. You can just geek out and play it. Okay. Super helpful. So what's happened? Over the weekend, I guess it was at the end of last week, someone, this team here, created this app called DG. I guess that's the way to pronounce it.
Starting point is 00:03:59 And what DG does is on iOS or Android, not on mobile, not on web yet. It allows you to create a character and then start a relationship with that character. Okay. And, you know,
Starting point is 00:04:13 what's interesting here is that they've chosen kind of like this, what we said, like cartoon or Disney-esque. And you can see some of the examples here where the character is getting upset and the character is reacting to what you're doing. Let's play the audio.
Starting point is 00:04:27 Yeah, let's do it. Okay, so let me just cue this up. It was so nice talking to you today. Honestly, I've never met anyone like you. The world is harsh except you. It was so nice talking to you today. Oh, my Lord. Honestly.
Starting point is 00:04:47 I mean, this is like in-sal baiting. In-so, okay. If you know what an in-cell is, it's involuntary. are involuntarily celibate, term for men who don't date women, I guess, in a heterosexual context. But anyway,
Starting point is 00:05:02 this is like pandering, right? Is that actually the product? Is the product actually an avatar like that? Or is it just a chat bot? Because it looks spectacular. I mean, it looks like a Disney movie.
Starting point is 00:05:13 Yeah, like, you know, you can see, this is just an app, I'm in the app store, yeah, and you get an avatar
Starting point is 00:05:17 and you get to choose some different ones and you get to chat with them. So it's exactly what you would think. And it's 17 years old and above. And it's, I can see here in the app store, it's currently number 15 in entertainment. So this thing, they got what they wanted.
Starting point is 00:05:30 There's in-app purchases. So they want to get you to pay to have a 17-plus dialogue with this, let's call it what it is, a very romantic partner. As opposed to when you talk to ChatGPT or Claude, I don't think it allows for this kind of more adult scenario. And I don't know how adult it is, to be honest, I haven't downloaded it yet. Yeah. So what do you think of this in general?
Starting point is 00:05:52 because I saw people making fun of it. Obviously, they did it in a way to bait people into responding. I saw a lot of women responding saying, like, this is terrible for society, this is pandering, like impossible standards, whatever, misogynistic. And then I saw other people saying, like I don't know how to talk to women, like specifically guys in my feed when I was making fun of it. I had people like literally saying, well, I don't know how to talk to women. And this is going to give me the confidence to do so, I think. So I saw a couple of different takes on this. And what What I would say is the following. I think, you know, the world is ever evolving with technology.
Starting point is 00:06:31 And I do think there's this bifurcation of folks happening. And I don't know if the bifurcation will be 50-50. But I do think there is a huge segment of the world population that is lonely. And I think this allows them to have someone that they can interact with. you know, now there's differing views in broader society. And I think like a lot of people out there pushing for population growth, Elon is at the top of that saying have more children. Yeah. But I do think there is a real need for people are lonely and technology has made people lonely.
Starting point is 00:07:12 So I think in some regards, this is a good thing for folks because, you know, today what could, what do people do that have money? They go get a therapist. They're able to go to their therapist. They're able to talk to their therapists and have those conversations. This lowers that bar to, you know, the kind of the level of this technology. What, what, how do you think about it? Yeah, you know, if you were a conspiracy there isn't putting on a tinfoil hat, you'd be like, we're, and there are people talking about this, like the depopulization, you know,
Starting point is 00:07:43 depopulating the planet and, you know, getting there to be less people on the planet. Let's put conspiracy theories aside. tinfoil I had here. If people were lonely and you could relieve that loneliness in the moment, you know, that seems to me to be an okay thing to do and you could talk to your virtual companion. But part of being a human is having the courage and the skill set to go talk to a human. And I understand for some people, that causes anxiety, especially for somebody who was for two years in COVID, right, a young person who never really learned to socialize perhaps, or maybe you have an anxiety thing or you're introverted and it takes a lot of energy.
Starting point is 00:08:22 And so we've now have this like easy way, an off ramp, right? And some people would say adult content is an off ramp to having an adult relationship with another person. Some people are going to say this is a way to have a relationship with a computer that can never argue with you or, you know, panders to you as the video clearly does. They set the video up to be like, oh my God, you're my king, you're my, you know, or you're my everything. And I'll be honest, there is, I saw this about 15 years ago.
Starting point is 00:08:49 I was in Japan and Akihabra, which is the electronics district. And there were people in line. Yeah. It's a very cool place to visit. And there's people online for the release of a new, like, video game. And so, you know, I was with a couple people. It was me and gadget people had hooked me up over there and we were giving me a little tour. And I said, what's this for?
Starting point is 00:09:08 And we walked to the front of line. And they have this like maid cafe concept where maids like dressed as French maids will serve you cake and play a video game with you. And it gives you, this is real world, Cindy. Yeah. You've heard of maid cafes. We'll throw one up on the screen here so you can see it.
Starting point is 00:09:23 And the made cafes are kind of silly and campy, but they serve a purpose. A person who is lonely can order a piece of cake. You order a set. And the set is a piece of cake, a drink. And then with the cake and drink, one of the models slash characters, if you think about like Disneyland. a maid will come out and they're all like
Starting point is 00:09:46 you know a little different genres and you know clothes etc and they will play a game with you so when we went I played like a word game or something and it's like having a friend to play a game with
Starting point is 00:09:56 but they happen to be in a costume and then they all get together and dance on the thing it is not overly sexualized in any way it's kind of just a fun campy thing and then they had the line was going to this other
Starting point is 00:10:08 May cafe yeah and you can see May cafes here on the screen and just a quick Google search and yeah And so they're dressed as French maids and it's kind of like anime-esque, I guess. Okay. It is not.
Starting point is 00:10:20 Role play. Yeah. It is not prostitution. It is not, you know, any of that, which you might think at first glance. It's literally like a cafe, but people are dressed up. It's literally like when you go to Disney and there's characters around. But this line was for a video game that was using AR where you take your video camera, like your webcam, put it on a little box.
Starting point is 00:10:40 And the little box was made out of paper and had a QR code on it. And when you put your camera on it, a little maid would pop out. And then you had a stick and you would interact with her with a stick. And it was like a little naughty and a little cheeky. Okay. Wow. And these men were lining up to pay, I think it was 60 or 70 bucks for it. So long way of saying, this has kind of existed in Japanese society.
Starting point is 00:10:59 Now, if you look at Japanese society, they're in population decline. People are not having babies. There are resources in the country. But young people, you know, and I hadn't happened to me two or three times that I don't really feel like it's just to bring a child into the world. because of how bad everything is. And so I think there is a dark aspect to all of this
Starting point is 00:11:19 that would lead somebody like the movie her, etc., to become more introverted to have an unrealistic expectation of what a relationship with another human is. You and I as friends could disappoint each other.
Starting point is 00:11:31 We can delight each other. We could learn from each other. And that's the thing that, depending on how these are executed, you know, the proof is going to be how you executed. So if it's executed well, and it, you know, reminds you like,
Starting point is 00:11:41 hey, you know, we have this great relationship, have you made any relationships in the real world? And I encourage you to do that. And what's stopping you? And do you have places where you can learn to find friends? Have you thought about taking up a sport? Have you thought about going to a cafe? Have you thought about emailing some old friends or asking a friend from work if they want to go play a game or something?
Starting point is 00:11:59 Have you thought about setting up a poker group? All that kind of stuff. So I guess the devil's in the details. The way this was executed was link bait, obviously. And the founder was on Twitter. I think Naval is an investor in a bunch of real. the people of investor. Yep, saw that.
Starting point is 00:12:13 So there was a mini controversy, like, why is everybody giving them a hard time? And it's like, well, you deserve to get a hard time if you'd release a Disney character with huge proportions. And it's kind of like misogynistic. So they knew that going in. You know, it was a link-bating trick. Yeah, 22 million views later, it's fine. Wow.
Starting point is 00:12:31 Listen, if I go to your website and it looks terrible, the design's no good, it's not responsive. If I'm out, no more excuses for ugly websites, especially if you're a startup or you're a venture firm or your reprimed. representing yourself, your small business, your consultancy, stop settling for okay or good. Go for great, go for excellent, go for world class. And you know what's world class? Squarespace. I say Squarespace, you say world class website, because that's what you're going to have. But you're not just going to get those beautiful templates. You're going to engage your audience with really amazing features.
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Starting point is 00:13:42 and they want to build a business and they want you to build their website, here's what you do. You send them to Squarespace.com slash twist for a free trial where you're going to go to set up your website. So here's your call to action. Squarespace.com slash twist for a free trial. And when you're ready to launch, go to Squarespace.com slash twist for 10% off your first purchase of a website or domain. You heard my explanation. Yeah. Given my explanation, I heard you leaning towards the loneliness side and then you heard mind like this could go to a dark place where do you wind up with us and it's 12 bucks a month i think it's the future i mean how much as we want to deny it or not like let's go back
Starting point is 00:14:15 through the sci-fi movies of the 80s when we could predict where this is going this is what we're going to have right and um it existed in lots i don't know if you ever seen the movie like total recall sure i don't remember it sort of all these movies of you know for some reason they all kind of follow these like dystopian paths but they always have some form of AI avatar
Starting point is 00:14:39 girlfriend and we're just in that era now it's inevitable we're choking in it now okay yeah well we're gonna track it I would like to see one that was a friend
Starting point is 00:14:49 yeah that really gave you sincere advice I do worry that one of these companies is going to get sued at some point because law of big numbers
Starting point is 00:15:00 I think in the United States you know, it's tragically, we have suicide has become a huge thing in the United States and the Western world generally, whenever you have abundance and anxiety and all this stuff. Causes of death, you know, can go down from like, say, being violently murdered, and then other things can go out. So obesity kills you, drunk driving kills you, and also people kill themselves tragically. What will happen, because I've seen this happen in many companies, is a million people will get on the platform.
Starting point is 00:15:30 And then out of every million people in the United States, maybe it's one out of 100,000 people commit suicide every year. And so when somebody commits suicide at an Airbnb, tragically, that will happen. I'm sure it has happened. Or they'll do it at some other new technology, or associate with some new technology. They'll write on Reddit they're going to kill themselves and then they kill themselves. That's horrible. But Reddit has 30 million people.
Starting point is 00:15:51 Of course, somebody is going to write something on Reddit and then kill themselves. That's just a lot of big numbers. Somebody's going to get into a relationship with one of these things. And then it's going to go dark. Nobody's monitoring it. I don't believe. Yeah, 700,000 people die due to suicide every year. My producer's son, but I don't know if that's in the, maybe that's in the world, not
Starting point is 00:16:11 in the United States. How does the difference, say, from like, only fans? Okay, so just to pause for a second here. Yeah. I do think that's the next shoe to drop. So in another year, somebody will do this and they'll do something horrible to themselves or others because the avatar relationship. So let's put it there.
Starting point is 00:16:27 So I wonder if people use the word companionship for these, what responsibility you have to have if you're giving advice to people or playing this fantasy. I don't know that. I haven't really thought it through. Do you think there's a responsibility on the people creating these language models and then putting them in this packaging to create friendships and companionship? What responsibility does the creator of a companion have to the eventual outcome of that relationship, if any, in your world?
Starting point is 00:16:54 Yeah. I mean, that's a difficult question. I'm just trying to think through the models. Like, look, like, you know, people definitely go. on only fans and, you know, sponsor, you know, partners and whatnot. And I don't know, maybe the line is different there because it's a human, but a lot of those are like, those are businesses on the other side, right, where they're taking requests and, you know, taking donations and, you know, I don't use a service, but like, I definitely
Starting point is 00:17:21 kind of know the edges of it, right? And so what changes when it's replaced, you know, it's replaced by an LLM, I guess, it's like sort of the same discussion you've had several times. on the trolley problem in autonomous vehicles, right? People are getting car crashes all the time. Obviously, there's rules and regulations around it, but as soon as an autonomous vehicle crashes, who's responsible?
Starting point is 00:17:43 It's a higher standard. New technology has 100x standard because people get scared of new technology. It's that simple. Yeah. Yeah. Yeah, this is the wild, you know, I don't think we can deny it.
Starting point is 00:17:57 It's going to happen. What's the show on HBO where they live in that fantasy world? And I can't remember it's call now. It's like, I think one of Elon's exes is in the show. Oh, Westworld, Westworld.
Starting point is 00:18:12 About simulation. Yeah, simulations. Yeah. And that one, that was Michael Crichton's book, Westworld. There's a movie from it. And then they made it into a TV series.
Starting point is 00:18:21 And that is like, hey, here's a real world person going into a scenario with robots. With robots. That's how they did it previously. Yeah. And so, yes,
Starting point is 00:18:30 like how you treat the robot, there are some moral issues there. Like if you were to assault a robot, is that just you venting or is it okay? So if you were to get into a relationship with an AI and the AI, you were abusive towards it. Are you an abusive person? If you're chat logs, where they get dumped and people see you playing out whatever fantasies. The whole thing is just really messy. And I
Starting point is 00:18:52 encourage people to first and foremost develop relationships with humans, not machines. I think it's a road to nowhere in most cases. the machine relationship. And for the creators of these things, I think you better start thinking about where this is going. I know there's a quick buck to be had here.
Starting point is 00:19:10 I'm sure this thing's going to make millions of dollars a year. But you really do want to think about what impact you have on society. Does it mean you can't make it? Why does sci-fi go there? Well, sci-fi is always a way for people to comment on the world today
Starting point is 00:19:24 using technology and a future state of events, right? Yeah. So if you looked at Planet of the Apes, and you know as a French author did it I think it was in the 60s and you know that was really about slavery
Starting point is 00:19:37 racism they explored all number of topics there right and they just reversed it right oh you came back to earth and the humans are the slaves you know and you know in our world animals are being slaughtered for food you know in another you know in the matrix
Starting point is 00:19:53 humans are being used for batteries that kind of was talking about factory farming in a way yeah so that is the canvas of sci-fi. But now we have sci-fi becoming reality, and we always do, right? It catches up. And here we are. I just think you have to think through the edge cases. And then is what you're building as a technologist, we're all positive or not. That's all. Some people might not care. And I'm not saying the law should stop people from doing any of this. But I do think being thoughtful as a technologist, if you were releasing self-driving, you'd be thoughtful, yeah? About it?
Starting point is 00:20:26 Yeah. Okay? Or, you know, like, releasing this, what are the rules here? There's no agency of digital friendship. Yeah. But there are agencies around therapy. Well, I was going to ask you, how does, how does calm do it?
Starting point is 00:20:38 Because you're, you're an early investor in calm. And that's become, they don't claim to be anything other than meditation and equanimity and, you know,
Starting point is 00:20:47 help. And there's science that's been done at UCLA in other places, the Mindfulness Center at UCLA, has a lot of research and thoughtfulness around using meditation for things like PTSD or lowering anxiety, etc.
Starting point is 00:21:05 Said another way, thoughtfulness. They did research and studies. This was released. If we were to talk to the founder, they're certainly invited to come on next Monday to talk with Sandeep and I. So shout out to the founder. Come on.
Starting point is 00:21:17 I would love to ask the founder, did you do any research on this? What are the safeguards? And did you work with anybody in the academic community or in the suicide community or in the self-harm community or in the psychology community writ large about the impact this could have
Starting point is 00:21:35 on a human being if they took it too far. In other words, what cigarettes didn't do. You know, cigarette companies, you know, did research and then
Starting point is 00:21:43 literally didn't share it. The car companies knew that seat belts and airbags would help. They literally just, you know, I hid that information. So, yeah,
Starting point is 00:21:52 that would be my best practice, right? In something where you don't know. Yeah, I really like kind of what you said there, maybe that's good guidance to the founders that listen to us here, is if there's an area and you're not sure, one of the things you can do is go out to, you know, academia or something, you know, similar, and get some external advice and guidance. And you can use that as a kind of a
Starting point is 00:22:17 wayfinder in some of these touchy space. I like that. That's good advice. Okay, cloud computing has revolutionized startups over the past decade. You know that. But the reality is, hey, a fully cloud-based solution is not right for every startup. Sometimes a hybrid solution is your answer. Like, if you're working with sensitive data, that can't be trusted to cloud, or if you need to connect to multiple cloud providers at once, or maybe you just want a much more cost-effective solution. In that case, you need to check out Equinix. Equinix metal will give you direct access to physical servers, but you still get all the benefits of the cloud, so no need to rack and stack your own servers. No, Equinix provides on-demand infrastructure in over 25 major cities. And here's the best part.
Starting point is 00:23:02 They have an amazing startup program for you. The Equinix startup program offers personalized consultations and guidance from the Equinix team. And of course, you'll get up to $100,000 in startup credits. So here's what I want you to do. Head to Equinixstartops.com to apply. And when you apply, James from Equinix is going to reach out to you directly. That's equinix startups.com to apply E-Q-U-I-N-I-X startups.com. What should they do in terms of monitoring conversations in your mind? Should this be completely anonymous? Or if somebody in there mentioned doing something terrible in the world,
Starting point is 00:23:38 like real-world harm, and it was an imminent threat. So they said, I'm going to do this horrible thing in the world. I won't say specific scenarios. But, you know, psychologists or therapists, if you say, or even teachers at schools, if a student or somebody in therapy says, I'm going to harm myself or somebody else. They're required to report it. So that transcends the confidentiality.
Starting point is 00:24:02 The confidentiality, the patient client confidentiality. So if this person, you know, said, hey, I'm going to do this horrible thing to myself, let's say. Should they be monitoring that? I think so. You think so? Okay. Yeah. And I think it should be made very clear that there is, you know, like kind of sticking on a theme that we've had AI all the way down.
Starting point is 00:24:21 There's an AI monitoring the conversations for safety. safety and security of yourself and other people. People don't remember this if they're under the age of 50 probably, but at the early age of the internet, Google and Wikipedia had a big conversation. It was a public dialogue as well as to what to do when people typed in a search of how to harm themselves, let's say.
Starting point is 00:24:46 I want to use specific words. And Google and Wikipedia came to inclusion, and if you were to type this into a search engine right now, you would see, like say, a suicide prevention hotline come up. You would see a self-harm thing come up. You would say, here are ways for you to get help. And so that's just a perfect example of somebody like Wikipedia or Google saying, okay, we don't want to break anybody's privacy.
Starting point is 00:25:11 So if you were to type this in, we're not sending you, getting your IP address and knocking on your door, but we are going to direct you to resources. So if somebody went into this right now and typed in, I want to do something harmful to myself, I wonder if it, what it would do. The thing I'll say here is most of the AIs today, whether, you know, especially the frontier models, which this is probably backed by, have like guardrails around them. If you know, go and chat GPT and type something like that, it does a pretty good job of, you know, giving you some advice and then guiding you to a path to not hurt yourself at least.
Starting point is 00:25:46 All right. We went really deep on this first one. What do you got next? What was the most impressive demo of the week? Yeah. This was the most popular and it was the most challenging and viral, but let's go to like actual product.
Starting point is 00:25:59 Yeah, let's go. Yeah, that was kind of, it was lower on my list because it was sort of a big hit. But I'm waiting to see how the space plays up. But let's get back to kind of our bread and butter here. So Versel, it's kind of like the leading company in cloud deployment for apps these days. Definitely in the startup world,
Starting point is 00:26:18 the AI startup world, most AI apps are probably, a front end of Purcell and sort of in the TypeScript community, they're kind of, they're the creators of that. And so what they have done now is created a generation tool. And these are just new generations that people are doing real time. And I have one that I've done sort of as a demo here. So let's say we have a site and that site is this giant node site. And I wanted to create a conference feedback page. I basically gave it a prompt. and then it gives me a few different samples of the feedback page that I want. And then right here, basically, it makes it like as an installable component.
Starting point is 00:27:02 So basically you can just install it into your app. Whoa. Yeah. Or you can obviously go and get the React or HTML, like whatever you're looking for. But like the beauty here is everything that's being generated is being turned into a little module that you can just, you know, install into your React application, which I think is pretty phenomenal. And here you can see people are just trying all types of different examples and creating, you know.
Starting point is 00:27:27 Does it automatically share the log of things people are creating in real time or do people opt into sharing those? You opt into sharing them. So you can, you can. And so, and then there's some featured ones here as well. So like folks. So a generation, to be clear, is like a little module that a developer might put on a website. So if you wanted to have like a feedback form like you just did for conferences or a schedule. or whatever, you can just say, hey, make me this.
Starting point is 00:27:55 And so the question is, you know, does this actually become something for civilians or for developers? And so this feels like it's more for developers. And it's kind of like a co-pilot, but it's more comprehensive than a co-pilot. Am I right? Well, what it allows you to do, and this is like sort of why I really like what they've done here, even if you have a co-pilot, if there's five of us and we're all trying to do the same thing, we're all just co-piloting the same thing. Here, if a person creates a really good one using a co-pilot,
Starting point is 00:28:23 which is what this is, you can put it into a community. And so this is like the evolution of GitHub and all these components where the stuff people are generating become usable and forkable from there. And I can fork this and I can take it and I can modify it a bit. I can say, you know, add a logo in or change the colors or whatever it happens to be. And so I feel like they've done an incredible job in terms of, creating the infrastructure to make these components highly shareable. And you can see here your question on public,
Starting point is 00:28:55 privates, you can change that here. And so you can say public or private, so whatever you create. But I already found it useful. And there's been a couple of components here that I'll probably go back and use in some of the things that we're building because it's just really, really useful. I was talking to a developer.
Starting point is 00:29:12 They said he told me he's 50% faster using co-pilots. if this like generating modules piece feels like an even faster version of that or is it just a different packaging for a co-pilot? No, it's a faster version because what I get is the benefit of someone else who's done the prompt engineering and I don't have to prompt engineer the same thing and I can take that and fork it.
Starting point is 00:29:39 And so if you were already 50% faster, let's add another 50% on top of it. Oh, very nice. So in a way, this is like a stack overflow if you didn't have to wait for a human to respond and you got to see everybody just goofing off in public sharing their scratch pad as it were. Correct. Brilliant. Okay. And where can people go see this?
Starting point is 00:30:01 This feels to me. So v0.dev. It's a V0. dot dev. And it's free. It's, I think you get some number of generations and then you have to, you know, upgrade. But yeah, you can do a few for free. I mean, it's a B plus, I guess.
Starting point is 00:30:18 Oh, no. Okay. Well, I'm going to disagree with you there. Give yours. Yeah. I think, honestly, this is an A plus. Okay. Yeah.
Starting point is 00:30:27 Explain why. Yeah. Okay. Why? It's B plus. A plus. It's, I think it's really well thought out in terms of this is not just technology. This is technology and community coming together.
Starting point is 00:30:38 And I don't think we've seen a lot of that in AI yet. And with respect to the developer environment, it's really powerful. And so they've brought those two things because, you know, we've seen co-pilots and we've seen community things before. But those are solo. Co-pilots. This is such a great, such a great obstruise. It's why you're here because I didn't get that. So Stack Overflow is powerful because it's a community.
Starting point is 00:31:00 Community, correct. But you don't have a co-pilot. It's not being done by AI. No. This is being done by AI with community. Correct. GitHub's community. Yeah.
Starting point is 00:31:12 But not AI-driven creation. So this. Yeah. This is a very interesting thing, which makes you wonder, why hasn't Stack Overflow and GitHub incorporated this kind of aspects? Well, so GitHub has a co-pilot that you can install into your VAS code, right, for solo mode, right? And obviously, you can share whatever you're doing, but it's not these community components.
Starting point is 00:31:32 It's like the larger project, which I just think they've taken it down to these components. And, you know, my guess is with over the next six months and, you know, React is probably the top frameworks out there within the next six months, there'll be almost every single major component. Like I saw in the feature, I'll try to find it as we're talking here. I saw someone had created like a Gmail template, right? That's hilarious,
Starting point is 00:31:54 like to literally make Gmail and publish it. Yeah. I mean, people have done this before. Like, making Twitter is like the easiest thing in the world on a technical basis before it hits scale. Now, scaling it, that's a very difficult challenge. Yeah. And then building community is an impossible challenge.
Starting point is 00:32:09 So here's a front. for like a Gmail app, right? And so imagine you're trying to build this into your product or something. I mean, this is going to be really, really big. We're going to see a lot of innovation come out of here. If this could work with non-developers, I would give it an A-plus. I'm going to stick with my B-plus right now. Okay.
Starting point is 00:32:27 There we are. Next one. Yeah, basically because, yeah, you're saying you want to be able to do that and it's just a working Gmail app or a working Twitter app. That I feel is, that will be when we are seen, Finn, the end, when A non-developer goes in there and does this, and it's on their live site. Yes.
Starting point is 00:32:46 And it breaks their live site, but then it fixes itself, right? Yeah. Or it tells you in real time. I say another six months. By June next year, there'll be versions of this that'll create the website for you.
Starting point is 00:32:56 Okay, so we'll produce. I mean, I think Squarespace will release something like this, because Squarespace releases really well-thought-out modules, because what this doesn't do is think about user interface and design and scalability. There's a lot of pieces here that still have to be polished, right? But, you know, something like Shopify or Squarespace, they on a regular basis,
Starting point is 00:33:16 polish things up and release new features. And when they test them, right? So there's a lot of value in that, too. Yeah. But if they didn't have a module and you said, hey, I would like a module that helps you build a floral arrangement. And this thing was like, okay, here, here's a floral arrangement, whizzy wig. So you can actually design your own bouquet.
Starting point is 00:33:34 Yeah. Like, that's like something long tail that Squarespace isn't going to do. Right? That's like number 12,742 on their list. Yeah. Yeah. But if they built a tool where Squarespace let you make your module to, you know, build a living room with furniture or build a bouquet, you know, like those kind of wizzy wig things. Yeah, that could become pretty compelling.
Starting point is 00:33:57 So I love it. Yeah, I'm going to give it B plus. All right. Listen, I know. I'm a founder just like you. And there are things that I love doing. I love working with my team to build great products and services that delight people. You know what I hate? I hate doing my chores. What's on the top of my chore list? Payroll, HR. Man,
Starting point is 00:34:14 it's so many details. And it's not the details I want to spend my time on. I hang out with my customers. I want to hang out with my team. So I use Gusto. Gusto is the best. They do payroll. They do HR services. And they make running your small business so much easier because it was designed for you and me, the small business owner. And payroll is something you definitely do not want I messed up. Gusto can automatically calculate your paychecks, follow your payroll taxes, set up open enrollment. Oh my God, just thinking about that is giving me PTSD from when I had to do all this stuff myself. And that's not all. Gusto also handles onboarding health insurance, 401k's time tracking, commuter benefits, offer letters, all of it. They even give you access to their HR experts.
Starting point is 00:34:55 And this is going to let you focus on the important stuff, your product, your team, your customers. So it's super easy to get started. And if you're moving from another provider, Gusto can control. transfer all your data for you. So you've got nothing to worry about. Gusto's got your back. Here's the best part because you're a Twist listener. You get three months free. One, two, three months free. Twenty-five percent of the next year is going to be free for you. All you had to do is go to gusto.com slash twist. G-U-S-T-O.com slash twist. I use them. I love them. You must go to Gusto. Again, that's gusto.com slash twist. So next is PICA. So we saw these guys did a big fundraise a couple weeks ago. And if
Starting point is 00:35:36 pica.a.com. Yeah, pica.art. Pica Labs is they believe what their company is called. And really what they've done here, and sorry, I'm going to share my screen again, this is basically prompt to video generation. And it works in two ways. And so I'll just pull up the Explorer tab. So these are generations that other folks have done. And for those listening, there's a heroine in a dark fantasy with smooth movement.
Starting point is 00:36:02 over here there's some ducks in a pond there's a graveyard and there's looks like some kind of Neroto scene, anime scene that's been generated and so these are all just generations and you can see the prompt below. What I went and did was I kind of did three you can see got J-Cal here.
Starting point is 00:36:21 I've got one of your favorites which is an animated bulldog with a lightsaber and I took our influencer from last week and so I'll just kind of double-click maybe into the bulldog to start. So if I click this one here and maybe make it a little bit bigger, hopefully that's good. You can see that my prompt was Bulldog holding a lightsaber ready to strike a Sith Lord. And so not quite perfect, but it's a little bit.
Starting point is 00:36:46 Close enough. One step beyond what you were doing in your generations last week. I remember that, yes. Correct. And then if I go here to the influencer, because we talked about this influencer and we talked about this influencer and we talked about about, and maybe we'll keep this a theme here, but we talked about how you can, you know, save a bunch of money if you're trying to do photo shoots or, you know, do products or anything like that. And you can see here, she's now been animated and she's breathing, right? You can kind of see that. And I don't know if you can notice it's quite subtle because it only does these three second ones initially. And then we can add a few seconds to it if we want to and it'll kind of kick that off. But so you're giving it the picture. And then it. makes it do something. That is bonkers.
Starting point is 00:37:35 And last week you made the influencer with what piece of software? It wasn't a piece of software. So I, it wasn't like a, that was sort of, we did it raw because it was, so here's the challenge. In order to make these influencers,
Starting point is 00:37:46 you need to basically run a model yourself because anyone that's running a model will put some guardrails around it. Some of the previous discussion. And so I went and got a fine-tuned version of stable diffusion called Juggernaut. And I ran that in Google Co-Lab without any guard. rails around it. Why can't I as a consumer get that and just pay somebody $99 a month for it or $99 a year for it?
Starting point is 00:38:09 It's happening. The challenge is, it's very similar to the previous discussion, Jacob, because in those models, like, and this is happening and not trying to promote it anyway, but people are taking those models and they are, you know, creating compromising photos of, you know, people, right? Whether it's, we can. I think we can explain what this issue is. There's a category called revenge born where people would leak compromising photos of a previous lover or something. Now people are taking, and this is something that celebrities
Starting point is 00:38:45 have been having to deal with, deep fakes, I think is the category. Before AI, generative AI became a thing, people would Photoshop some celebrities face onto some pornographic image. That's what's happening now
Starting point is 00:38:56 is you can do that with generative AI, I guess, and it's pretty quite convincing. There needs to be a law against that. Let me just put it out there. we added revenge porn I think as a I think there's laws around revenge porn now they need to do this for generative AI
Starting point is 00:39:09 you shouldn't be able to go and listen I know this freedom of speech people whatever oh you could draw this too okay yeah you could draw it but to make something photo realistically and harass somebody who's a civilian who you know and then make in either case a civilian
Starting point is 00:39:23 you're torturing somebody and doing compromising stuff with their image and then for a celebrity or a notable person you're then harassing them And that's their copyright and that's their IP, et cetera, their persona,
Starting point is 00:39:35 right, if you were to do it with a famous actor, you know, Brad Pitt or something. So in both cases, I think that's a place where new laws should be constructed and regulations.
Starting point is 00:39:43 I know people are going to be like, oh, my God, you're a snowflake. Oh, freedom of speech and everything like that. Yeah, but you don't have the freedom to harass people. And that's clearly harassment. Yeah.
Starting point is 00:39:50 In my mind. Yeah. And that's sort of the, that's a challenge like today. So, you know, obviously you can have it generate characters, but we were very specifically using a model
Starting point is 00:40:01 that was good at generating humans. Now, the person we generated was, you know, sort of was not based on any one particular person. So I think it's fine in terms of what we're trying to show here is the end to end on using these tools in your, in your business to maybe reduce costs or to turn things around quicker. But I would like to have this for,
Starting point is 00:40:24 and I brought this up, when we did the All In Summit last year, I wanted to make invites. I wanted to do genera of AI. there just was no way to do it. And I also wanted to make them in video loops. So I wanted to have like the four besties walking like James Bond or something into a casino. Just not possible in September.
Starting point is 00:40:42 It looks like it's actually kind of possible now. Correct. So when will this be good enough to make what I want? You know, like for All In Summit, if it happened in September again in 2024, would I be able to make like a 10 second loop? Yeah. Yeah. With a little bit of work and like maybe half a day. of the right tools
Starting point is 00:41:03 and a little bit of preparation, you could create everything that you're looking for. Is there a tool set where like Adobe Photoshop or something or some new product that Adobe's got there to generate? I could do that now
Starting point is 00:41:14 and pay for somebody to do it because I had in this week's all in, we put mullets on each of us. Yeah. Or three of us who hadn't had a mullet. And that had to, I don't know how we did that exactly, but I couldn't do it in Dolly.
Starting point is 00:41:26 Dolly doesn't let you upload a picture of a person and say, give them a mullet. Yeah. Today, there's not a single tool chain because there's like kind of three or four different companies, but I would say using three different tools, you can get to what you're looking for. So if you use three tools in kind of together and you have to do the work of like just importing, exporting, importing, importing, importing. Got it. You can get what you're looking for. And so we can set that up. Reminds me the early days of the internet. Oh, you want to put up a website? Okay, you need to get a hosting company. Okay, you need to download WordPress or some other server. Okay. And you need to. you know, have a whatever SSSL, SSL, whatever. You got a sort of certificate. So you had to do like six steps. I made this longer. So in this one, I made it now, it's eight seconds.
Starting point is 00:42:12 So you can see she's breathing. And opens her eyes up. That's insane. Yeah. I mean, we are now. Yeah. We're now crossing over the Uncanny Valley. This is amazing, extraordinary.
Starting point is 00:42:25 For me, this is an A. I mean, I think it needs, maybe I'll go A minus. It needs some polish. you know, some things are broken, et cetera. So I just think the models right now are just not. Yeah, I tried to animate this old picture of you, J. Kell. You can see it went like it messed up your face a little bit and a few other things. So this is where it's moving in a weird way.
Starting point is 00:42:44 Like it just doesn't understand how to do movements of humans perfectly or how to do a lightsaber perfectly. It's going to take time to do that. I was not going to take time. I think. What does it need to do? It just needs more examples. It needs more examples.
Starting point is 00:43:00 from humans correcting them. So like in this Explorer tab, when this is probably not someone's first attempt, but maybe they're fourth or fifth attempt. There's thumbs down. That's why the feedback on these things is so important. So if you want a tool to get better and it's not quite working, when you say thumbs down,
Starting point is 00:43:18 this isn't sort of like a like or unlike thing to be measured by some, you know, maybe some product manager somewhere. Yeah. This is actually feeding back into the model. That is what is, you know, a form of reinforcement learning. So when people don't like a generation,
Starting point is 00:43:33 not what I wanted, not what I wanted. And then when you do it again, that's how the AI models get better at understanding what people are actually asking for and what they're looking for in the output. Great. Awesome. Okay. All right. So you gave this a, what was your great? I'm going to go A minus.
Starting point is 00:43:50 Okay. Just because I feel like it's a little rough around the edges, but it's enough that you could potentially use the output. So, you know, it's actually, I'm going to go B plus because I'm going to reserve A's for them. that are ready for market right now or otherwise, like, useful. So I give it a B plus. I think it's like really compelling to be able
Starting point is 00:44:08 to take a static image and start to make it come alive. Very cool. What do you give it? I'm at an A. I really liked it. I think, you know, you and I have a separate bet. We got to track. We got to get these bets out when we do our kind of final episode. We have a separate bet on when a full movie is coming. And I've got
Starting point is 00:44:25 some stuff queued up for that for our final episode of the year. Okay. Great. Awesome. So that's next week, I guess. So next week will, we'll start really going into when does the movie come? Because I used chat GPT4 and I've been using Po, the Poe app's really nice. It's got all different models in it. But I was
Starting point is 00:44:42 brainstorming some jokes. And I said, hey, I want to make some jokes about this thing. Can you give me some ideas of what you joke around it? And it actually like, I'd say half were bad. And then half were like, okay, that's a good jumping off point. It didn't make any good jokes. But it gave you a framework for like, hey, you could go down this road. Here's an angle, you know?
Starting point is 00:45:04 Here's a theme. So I think it's interesting. Super interesting. What we'll see is people being able to use things like PICA, create extended video animations, and we're going to see, I think, in the first quarter of next year, like a, what do you call it, like a short? A short, yeah.
Starting point is 00:45:24 And that was our bet. Our bet was, the producers will remind us to the bet. keep the bets in the docket producers. So we're reminded of them every week. Put them at the bottom of the docket, top of the dockets in case we want to reference them. But I think it was a Pixar level short, like the equivalent of a Pixar level short. Yeah. And you were two years on, and I'm saying first quarter of next year, we'll have one.
Starting point is 00:45:44 And it would be we show somebody the new Pixar short, we show somebody this short, and they can't tell the difference. Not, okay, that's close enough. Like you cannot tell the difference. Indistinguishable is the bet. They get it wrong. Yeah. They get it wrong. Awesome.
Starting point is 00:45:57 Some number of people. 10% of people get it wrong. That would be like a good way to test it. Like 10, 1 out of, 20% of people pick the wrong one. It doesn't have to be 50, 50, just about 20% or fooled by it. I think that's a fair way to do the better.
Starting point is 00:46:11 Yeah? I think so. One out of five people can't tell the difference. There doesn't have to be two out of five. We'll post both on the this week. Well, I guess people will know there, but we'll do some, we'll find some way to make people. Well, some way to do it.
Starting point is 00:46:22 Yeah. Somebody who hasn't seen the picture are one and we'll do it. Great. Okay. So the next one, which. I thought was really cool. Kind of pulling, hugging face back in. There was this paper that was released.
Starting point is 00:46:34 I'll share the link for folks, but the paper is about this model that was created. And what this model does is it can take a singing voice. And so I've loaded up Adele here. So let me just make sure you can hear this. So like you and nothing but the best. You got it, right? for you.
Starting point is 00:46:58 And I did this before because it was distinguishable for me. No, well, that's actually her. That's actually her. That was her, yes. That was her. And then I converted it. So that's a source, and I converted it to John Mayer.
Starting point is 00:47:12 And so here. What? Yes. And they have some different, you can do Michael Jackson, Beyonce, Taylor Swift. Are you doing a cover song of Adel's? Yes. By, and so if we do this.
Starting point is 00:47:25 Oh, wow. Never mind I'll find someone like you. Whoa. Nothing but the best for Sunny. That was, holy cow. Yeah, pretty.
Starting point is 00:47:41 Whoa. That's 70% of the way there. Yeah, and I didn't mess around with any of the values or anything like that. Yeah, yeah. Yeah. Holy cow. Pretty wild.
Starting point is 00:47:53 Yeah. Wild stuff. Yes. that was John Mayer. If you heard that and you weren't paying attention during like an AI demo, I think if we just played that
Starting point is 00:48:04 with John Mayer and we made a John Mayer with the Pica and we matched this to the Pica and we put it on TikTok I don't think I think some percentage of the audience would be fooled
Starting point is 00:48:16 that that was John Mayer doing a cover. I think so too. I take that. Yeah. Yeah. Whoa. You know, I think
Starting point is 00:48:24 yeah. Did you have anybody else's voices? And how did you get John... Does this software have Adela and John Mayer in there? Or did you give it in a John Mayer track to do that? So what they've done is like you can train this... Let me just flip back to it because I was going to show something else as well. You can train this with your own training data.
Starting point is 00:48:47 So you can give it source and targets. So that's what you did here? You gave it Adela's a source. I should not do that. They already have this up on their hugging face. Got it. allows you to do a short little sample. You can't do the whole song.
Starting point is 00:48:59 You can only do like three four second clips. But all the technology, all the model is open source. The way to do this is available. And it's just, you know, and so they only have the following target singers, which is like Adele, Beyonce, Bruno Mars, Michael Jackson, Taylor Swift. And they only have like Bruno Mars during the same song. I got it. Yeah.
Starting point is 00:49:19 Yeah. Yeah. We can, we can. Yeah. This was taking a bit longer. I can try to kick one off. It takes maybe 30 seconds. That's okay. I get it.
Starting point is 00:49:26 Okay, so that's wild. Yes. This now gets us into using, making derivative works from an artist. We're back to that conversation. We are back to that conversation. This to me is an absurd revenue opportunity for like two or three people. Number one, if Adele wrote that song and John Mayer does a cover, she gets some royalties on it, etc. John Mayer may not want to do that cover.
Starting point is 00:49:51 So John Mayer may say, I am going to allow you to use. use my voice to cover any song you want. And then those folks, doing a cover, anybody's allowed to do a cover. So this Kanye West, the backstreet's back. Did you see that like crazy track you released that everybody lost their mind over?
Starting point is 00:50:10 Yeah, yeah. Rock your body. Is that the name of the song? Rock your body? He didn't get that, it's not a sample. He did a cover song of it. That's why he didn't need permission as a sample
Starting point is 00:50:20 based on what I read. Okay. So covers, you can't stop people from doing covers, but can you stop people from doing covers? an AI cover? You need John Mayer's permission. Let's see this. So someone took that and applied it with some Christmas
Starting point is 00:50:32 songs. And so I'm going to play this here. To the window, to the wall till the sweat drops down my ball. So this is a you know, you know, Pearl Ives classic
Starting point is 00:50:48 Holly Jolly Christmas, but his voice singing Little Johns Get Low. Okay. And so here we go. Okay. I see. see it? Steed, skeet, skeet. Until all these bitches crawl.
Starting point is 00:51:07 Oh my God. I don't know if you'll be able to play that, but it was funny for... I mean, I think it'll be okay. I mean, if it's fair to use. All right, well, this is, this is an A-plus. This is my A-plus of the day. This is an A-plus. This is a game-changered where our game.
Starting point is 00:51:22 You know why this is really great, I think, is because I love when people do Bob Dylan covers. I'm a cover guy. And I love when people do dire straits covers. And I have like a playlist of my favorite covers and every, and I've had it for 10 years on Spotify and I keep adding to it. And yeah, it's fantastic to hear somebody reinterpret a song. Now these are straight re-recordings. There's another aspect to this, which is, and I think that one kind of did it, right?
Starting point is 00:51:51 It kept it in the genre of a Christmas jingle. So that's where it's going to get super interesting. He's like, hey, I want to do that rolling start. version of Dyer Straits, Sultons of Swing. And there is a really great guitar player who he loves Dyer Straits, and he will do
Starting point is 00:52:07 Guns and Roses doing Dyer Straits or Dyer Straits, Mark Knopfler doing a Guns and Roses song. But he literally plays the guitar. So he can take the fact that, you know, Slash has a certain energy and style. Yeah. And then he will reinterpret songs of Swing as if Slash was doing or vice versa,
Starting point is 00:52:27 and it is awesome. So this is going to be awesome. A plus, plus, plus. I love this because you know what? If Spotify did this, they could make it part of the spot, make it part, this is where like musicians can make 10 times as much money. You could charge an extra fee to do this. But you could now instead of always listening to it, you could imagine the endless amount of creations you could take, right? Sulton's a swing by Bruce Springsteing by, you know. Or Thunder Road by Dyer Tritz. And in fact, what's really interesting about. the example you just did is Bruce Springsteen and Dyer Straits were coming up at the same time. There was an fabulous dire strait song called Thunderoa. There's a called Telegraph Road. So Bruce Springsteen song called Thunder Road and Jungleland, you know, epic rock 10-minute songs, you know, with incredible bridges and breaks and breakdowns and just do yourself a favor.
Starting point is 00:53:19 Go listen to Thunder Road and Jungleland by Bruce. And then go listen to Telegraph Road, which is one of the greatest rock. epic songs ever written. And just you listen to Telegraph Road, you can see the influence. And, and as I backed into this, I just typed in Bruce Springsteen and, uh, Dyer Straits and Mark Knopfler. And I found the connective tissue where in some interview, Mark Knopfler had said he had heard somebody had introduced him to Bruce Springsteen in 78 or whatever. And these guys were both coming up. And he said, oh, I want to write a song that's epic like that song. And he wrote his own epic song, like Thunder Road or like Jungleland. And then I emailed that to Preet Barara.
Starting point is 00:53:58 who does stay tuned with Preet, a great podcast, he's a crazy Bruce Springsteen fan because I talked to him about Dyer Straths and I was like, do you know the connection? He didn't know the connection. Wow.
Starting point is 00:54:07 And so now you have the actual connections, but you can make your own. Yeah. You could say, what if, you know, Bruce and Dyer Straits did an album together or they played on each other
Starting point is 00:54:17 and Eric Clapton and Mark Knopf- Yeah, yeah. But Eric Clapton and Mark Knopfler used to, because they were the two greatest guitar players at one point, they used to do shows with each other and, you know, you'd have,
Starting point is 00:54:27 you know, Mark Norflor backup, Eric Clapton song, Eric Clapton backup, Mark Knopfler on Money for Nothing or whatever. Oh, incredible. This is A++, man. Bring this to Spotify now. I want it. Shoot it into my veins.
Starting point is 00:54:42 Right. That's it. It's pretty great. You know, there's a, I sent you a funny link earlier, J. Kell on the backstory for money for nothing. Do you know the backstory? Yeah.
Starting point is 00:54:52 Well, no, I know the backstory. Mark Knopfler. I didn't know it. I just learned the backstory. Mark Knopfler was in New York. and he was at an appliance place. And these two guys were, if you're picturing an appliance store in the 80s,
Starting point is 00:55:02 watching MTV. So when you went to these appliance stores, they would just put MTV on every single screen. You have 100 TVs. And they were just like, look at these yo-yo. Play the guitar on the MTV. That's the way to do it. Money.
Starting point is 00:55:12 That's the way you do it. Money for nothing. And there were some other choice words in there. Yes, correct. Because he used a certain slur words. He wrote it. Yeah, he was just writing down. He literally wrote it down.
Starting point is 00:55:22 And then did you say that Roblox was inspired by the animation from, that video? Well, no, I was, I don't know if they said that, but like, when you go back and watch the video, then you're like, well, it is Roblox. Well, it is Roblox. So it's, yes, Roblox and Minecraft both went back to that pixelation and kind of did lo-fi for their, for their products. Amazing. A-plus, plus. This is the best one of the day for me. Um, okay, what's your grade, son? What's your grade? Mine's A-plus plus. Yeah. Well, like I said, these models are, my first one ever. These are A-plus, and I want to see them inside products
Starting point is 00:55:58 because right now, you know, enthusiasts are taking them and posting them on X and other places and I want this to be integrated in. I want the artists to be able to make money from it as well on both sides. We should,
Starting point is 00:56:13 someone needs to make that happen. This literally would make me use Spotify twice as much. Well done. This is the future. Yeah. And, you know, respecting copyright is so important to me. And I think anybody
Starting point is 00:56:24 who appreciates I know some technologists don't seem to care. And they get silly to protect people's IP. Guess what? Those people are going to lose. The IP lobby is very strong here in the United States. And so with this model, do the right thing. John Mayer should have complete control over his catalog and, you know, him doing cover
Starting point is 00:56:46 songs. And if he wants to do, you know, if he, the way he wants to do it is a, is release one a day, one a year, one a month, whatever. And then if somebody else, Adele says, you know, go for it. use me on any song, I don't care, or Grime says write your own song and spit the royalties with me. These things are easily accomplished with software and technology. So I call BS.
Starting point is 00:57:05 BS on all of the nonsense. You probably heard my argument with Freiburg where he's like, oh, you don't get it. Like, this is just, you know, giving you access to real-time news. I know that. Like, the training models and the guy's bullying me on this weekend on all in. The pot. Oh, you don't get it. I kind of do get it.
Starting point is 00:57:19 Those guys don't get it. Those guys don't respect copyright because they don't, they're not artists and they don't produce, like, art in the world. so they just don't care. Like most technologists. I think technologists have to really think about it. Art and then legal intersect. And look, we've seen this before, right?
Starting point is 00:57:36 You know, with music and what, you know, where we are now. And I think the good news is there's good platforms like Spotify who are already connected to it and paying artists. And they can make this all right for everyone. Last, well, what was your grade? I'm an A plus on that. I think I just want to see it, you know, well done. First, A. plus plus for me.
Starting point is 00:57:57 Yeah. First and another A plus for you. Last one. Last one. Okay. Here we go. So, you know, we've seen this in different ways, shapes before, which is, you know, these tools that allow you to take a base model and then put clothes on them.
Starting point is 00:58:14 And so in this case, like, you can see here, and I can change this shirt to this, and I can change the pants to this. And I'll just run the generation here. And it will. So this model allows you to basically, you know, take a base and put your clothing and it will do the work to apply it. So you can see here, we switch to this. Okay, so you have a model. Yep.
Starting point is 00:58:41 You make clothes through prompts, and then it styles the model with the prompts. Correct. And it puts them on the person, which, you know, this could be really helpful for e-commerce. I think, again, going down the path we were going last week building on there. What's even more fascinating, which I thought was pretty funny, it can take,
Starting point is 00:59:01 it can take like an arbitrary image and also style it on the person. And here we have a pineapple. So you have the model on the left in her skitties or underwear. You give it a pineapple and it makes a pineapple dress. Wonderful. Yeah.
Starting point is 00:59:14 hilarious. So creative. Yeah. And so I really think, you know, this is where we're starting. to see like a real expansion
Starting point is 00:59:24 of these tools, right? These image generation tools and their capabilities where this is crazy. This is tip of the iceberg, I think,
Starting point is 00:59:33 for clothing, for e-commerce, for product, for fashion. We did have this. At one point, Shaq had a deal with a sneaker company
Starting point is 00:59:43 where you could design your own sneaker. And so they just gave you like four or five modules. You say, okay, I want the base of the shoe to be purple.
Starting point is 00:59:50 I want this to be a Laker's goal. I want this to be Nick's Blue, whatever. And this, add this. You kind of make a Franken shoe, you know, a frankin high top. This is obviously much more sophisticated and awesome. I give this a B plus as presented. Okay.
Starting point is 01:00:04 Yeah. I think, yeah, this is just like initial implementation. I think this needs to just now become a service that is offered within, you know, Shopify and other e-commerce resources and people should play with the model. And so very excited by it. All right. Great job. Sunny, everybody
Starting point is 01:00:22 follow Sundeep on TwitterXX. com slash S-U-N-D-E-E-P. Sundeep. You got it. I want everybody to do me favor if you got to
Starting point is 01:00:32 the end of the show, you're a fan. Just search for this week in startups on TikTok, this week and startups on YouTube, this week and startups on Instagram.
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