This Week in Startups - Keith Rabois on 2023 macro outlook, startup valuations, founder advice, ChatGPT vs Google | E1650
Episode Date: January 4, 2023Multiple time guest and friend of the pod Keith Rabois is back! Jason and Keith talk 2023 macro outlook (1:00), big tech's impact on startups (10:01), advice for founders (18:24), Meta's risky VR bet ...(27:22), ChatGPT vs Google (39:05), and more! (0:00) Jason intros today's guest: Keith Rabois! (1:00) Keith's 2023 macro outlook and thoughts on startup valuations (8:54) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist (10:01) What are big tech hiring freezes and RIFs doing to the startup market? Entitlement era coming to an end (18:24) Advice for different archetypes of founders (25:50) Acquire.com - Sign up for FREE at https://try.acquire.com/twist (27:22) Importance of founder authority, Tim Cook taking over for Steve Jobs at Apple, Meta's risky VR bet (37:34) Apply for the LAUNCH Accelerator: https://launchaccelerator.co (39:05) Keith's thoughts on ChatGPT, a new approach to search, and Microsoft taking on Google (53:37) What types of founders is Keith looking to invest in right now? (59:25) OpenDoor thoughts + a little politics FOLLOW Keith: https://twitter.com/rabois FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood
Transcript
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All right, everybody, welcome to 2023.
We made it through 2022, and as a little treat for the audience, we thought we would bring one of the top five guests in the history of the program, Keith Roboyon, to just give an outlook for founders as to what 2020 will bring.
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I assume, Keith, you're in sunny Miami.
Am I correct?
Yes, you should be able to see in the background.
There's sun everywhere, the typical day, probably about 78, 82 degrees.
Okay.
And I am in the mountains in Lake Tahoe, and it's literally blizzard conditions.
At any point in time, I could lose internet and have to take my Starlink out or lose power.
That's the state of the world today.
So I guess the place to start is everybody wants to know the macro outlook.
We're going to get into the micro, of course.
We're going to talk about startups.
We're going to talk about valuations.
We're going to talk about all those details and what entrepreneurs should be doing in
in 2023.
I think that's what everybody wants to hear.
But I'm curious what you think about the macro environment heading into 2023.
We had this incredible what I call the speculative asset bubble.
People were speculating those assets deflated.
The Fed raised rates.
And here we are.
Has the Fed actually got.
gotten to the point where we have capitulation and the market's bottomed out? Or do you think this is
what they call the old double-dip recession? What are your thoughts on the macro environment?
But yeah, in 2023, I don't have any like incredibly insightful, like unique perspectives.
I think we're going to all live through, you know, in kind of an unpredictable times.
But the only thing that you need to know is whether inflation is going up or down.
And that kind of drives everything else. I don't know if I have any insights into whether
inflation is going up or down that aren't widely available.
The data, just go grocery shopping is the easiest way to find for yourself whether we've
stabilized inflation or not.
Even if you do stabilize inflation, then you have to worry about a consumer recession that's
like severe, which we haven't encountered yet.
Consumers are still spending.
They're spending a little bit more with debt than with savings, but they're spending
and spending more in some categories like travel.
They're spending more than they ever have.
So if we do stabilize inflation and consumer stop spending, that actually is a bad thing too.
So nobody really knows what's going to happen in 2023.
So it's pretty hard to predict.
The asset bubble stuff was very easy to see.
It was very easy to call.
There's really only one tool left in the Federal Reserve's toolkit, and they started using it.
They may have to use it a little bit more.
The employment data is still pretty hot, which typically drives inflation.
The cost of labor is a major input to most things we buy.
And so if the cost of labor is going up, inflation is probably going to continue for a while.
But fundamentally, I don't think anybody has a crystal ball in 2020, that's super accurate.
Yeah.
So I think the best thing you can do is therefore plan for different scenarios.
Like you can't try to probabilistically pick one scenario.
You're going to have to plan for two to three or four different environments and, you know, have a burn rate, have a fixed cost structure,
have hiring plans that can be edited on a quarterly basis at a minimum.
Wow.
Okay.
So you have to be a bit more dynamic as a founder.
We live through 13, 14 years of up into the right.
You know, once in a while, little headwinds here and there.
But you basically were planning for growth.
You were planning for expansion.
Now you're saying, hey, founders have to maybe have multiple scenarios.
One of the scenarios is, hey, maybe this will go down another 20%.
Maybe the funding environment will get worse for startups.
Another is, hey, we continue to slog and go sideways.
And I suppose, you know, a rebound of some type is a minuscule possibility.
So what do you advise when you're on the board of a company in terms of scenario planning?
What has that manifest itself, the number of employees, the amount of revenue?
How do you actually have that conversation on a high level?
Well, in that or, I mean, it obviously varies by company.
Like, how much cash do they have?
How much are they burning?
How many dials and levers to have under control?
to manage that burn rate. Some companies have a lot of flexibility and can kind of skate to
effectively a break-even, and some have no shot of a break-even in a foreseeable future. And so they
need to worry about availability, capital, equity, and debt, the equity markets are not going to get
better in any foreseeable future. There are a lot of companies that need to raise money.
Fortunately, for many companies in our portfolio, they raised money in 2021. They were smart. They realized
that the terms were very attractive to founders, less attractive to investors.
So a lot of our companies have a fair amount of cash on their balance sheet, and they were able
to skip raising capital in 2022. In 2023, I don't think most companies can skip two years,
and most companies don't have the levers to skate to break even. And so they're going to
have to go back to the capital markets or make really radical changes in their cost structure
or their business model. And if they go back to the capital markets, they're going to be in for
Root Awakening on pricing of the terms.
I tweeted over the weekend, so that I borrowed from Fred Wilson, which is, you know,
a seed deal should basically be done at $10 million, a series A at 20, and a good B at 40 to 50.
And a lot of founders have not yet digested.
That is the normalized world of tech investing.
And that's like the best case scenario for 2023.
Investors are going to be much more selective.
But even when they pull the trigger, they're in the demand terms that reflect reality.
and the reality is 10, 20, and 50 are about the maximum you want to invest at if you want to
return dollars to your LPs.
So to unpack that just a little bit, when we were sitting here, 2008, 2009, 2010, it was
five, maybe 15, and then maybe 30 to 50.
We had 30 to 40.
If you're looking at Seed, Series A, Series B, then it went up a little bit, 10, 20, 25,
50, Seed, Series A, Series B.
But what you just described is, hey, there were people in 2021 who were graduating from an accelerator or were three, you know, developers, collaborators say they worked at Google or Facebook previously, they would come out of the gate and they would raise a seed round of $5 or $10 million at a $40 or $50 million valuation.
That was the norm or we saw it frequently in 2021, correct?
Oh, absolutely.
And it made no sense.
It made no sense of the time.
Historically, over the last 40 or 50 years, it would be completely irrational.
We're just back to historical averages, actually.
This is not a bad market for tech.
A lot of founders are confused by this, too.
Some investors are confused.
Right now, the multiples are pretty normal, actually.
If you just took a 40-year average, we're pretty much right on the average of where
tech owners are valued.
So one of the reasons why it's unlikely to change is we actually haven't seen the downside
at all yet.
We've seen a normal correction to the middle of the bell curve.
progression to the mean.
Right.
So the valuations, if you're raising a seed round,
and you get an $8, $10 million cap on your safer note,
that actually is the average.
And then, you know, we did have an below average,
famously, com.com, Uber, some of these were raising
at $5 million in that first round or Airbnb, other companies.
So founders should feel pretty good about this
unless they don't have product market fit
and their last round was at 40.
But then they're not going to raise money.
Like, people are just going to pass.
Like the willingness to pass is just anything greater.
I'm talking about companies that are actually real traction,
build teams with a lot of positive signal, these are the appropriate terms.
I mean, you're right.
When I invested in either, let's say, YouTube or Airbnb,
they were both roughly three to three and a half million posts.
Right.
So that was incredible.
Because if you put in 500K, it went a lot further back then.
You could hire developers for 80, 90, 100K.
At that time, 15 years ago, now the concept of a developer,
you know, some of these large companies, you know, total comp 3, 4, 5, 600K.
So there is a very big matrix here.
There's a very big system that startups play in.
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So how does what's happening at Google, Facebook?
We saw Salesforce just today.
cut 10%. Always that, as Bill Gurley would say, like the 10% number, not enough to actually make an impact, but enough for, I guess, the CEO to save face. What do you think the impact of Facebook hiring freeze cuts, Microsoft Google hiring freeze, Apple hiring freeze, and I guess Facebook, Salesforce, and then obviously Twitter, the big reorg. What are those major companies' behaviors and contractions doing to the startup market?
Well, I think they're driving down the entitlement factor.
I think there were a lot of people looking for jobs in startups and roles in startups
that were predicating their expectations on Google Facebook offers, let's say.
Probably not the best fit for startups, truthfully, early-stage startups, definitely.
But they're using that as a way to benchmark the terms and offers that they were trying to negotiate.
with Facebook firing people and Google freezing people and Salesforce, etc.
That's not going to be a very successful negotiating strategy.
If an engineer told me today, like, well, I can get paid 300K at Facebook.
I'd be like, good, go there, just even get an offer even.
Yeah.
I mean, if they're on a hiring freeze and they break their hiring freeze rule to hire you,
more power to you.
Yeah.
Good luck.
I actually don't really care.
I usually don't care anyway, but it's a lot easier to say, you know, go out, interview
there if you want to, you're going to wind up in the same place. So you might as well join the
company where you're going to learn the most, challenge yourself the most, and have the highest
economic upside. Which was exactly the sales pitch of startups. You know, let's say a decade and a
half ago, two decades ago, three decades ago, when people were coming into the industry in the
90s or, you know, early 2000s to, you know, maybe even the great financial crisis, 2010 period,
1990 to 2010, you had a choice. Max cash would be two times what a startup would pay, maybe.
But that delta got really huge. And then some start.
started trying to compete with the Googles and Facebooks, where I think during our era,
the idea that you would even try to compete was farcical.
It just wasn't a possibility for the YouTube founders with a 500kC check to compete against IBM jobs.
We very intentionally didn't want to.
PayPal was predicated on this notion that Peter taught me, or explained to me in November 2000,
that you don't want to hire the people that the large companies want.
One of the reasons why is you don't have the economic competition.
but you really want to hire people that they won't hire
and that they don't know how to hire,
they don't know how to assess,
and that's how you build a startup.
So I've always wanted to build a company on people
that aren't going to get offers from Google, Facebook, Amazon, Apple,
Netflix, etc.
But it has the economic advantage that you don't have to deal with this like stuff.
But I think it's just a different personality, traits, character, ambition,
a skill set of the people you really want to build the foundation
in the first 100 to 500 people in the company.
So, like, for example, I have a friend who runs a company.
and he was considering hiring an engineer who's like, I have to think about your offer
versus Facebook.
And his reaction was, well, if you have to think about it, like, you're not the right
fit for our company.
And that's more right than wrong.
If you would consider being the 7,234th developer at Facebook versus being the third
developer at a startup, and you're making that decision based on salary alone, you have already
made the decision.
You are not ready to be up higher.
It's like a walking IQ test.
You know, it's like, if it takes you more than 30 seconds to figure out that you don't want to be the 700 developer at Facebook, then you're totally the wrong fit for any successful startup.
Right.
Now, let's talk about entitlement.
Entitlement up and down the stack.
Being a capital allocator, you and I got to that career later in our, got to that profession later in our careers.
We were like seed investors.
We followed a similar path and writing bigger checks.
There seemed to have been entitlement up and
down the stack. I want you to talk for a second. We know the entitlement of the employee class.
Google created it, right? Hey, come to the campus. We're going to create a college-like environment.
We have a money printing machine that the world has never seen before. Therefore,
what does it matter if we overhire? We're Google. We've literally created a machine that prints
diamonds. We don't need to look at the cost of salaries, right? But we also saw this
sneak into, like, say, capital allocator class and VCs.
and how hard it is to do our job.
Maybe you talk a little bit about entitlement.
We all know the entitlement that was created amongst employees.
They're going to get the dry cleaning done.
I can get free macho lattes, whatever.
What about capital allocators?
Because so many new venture firms were started in the last two or three years,
so many $10 million, $30 million, my first venture fund.
What happens to all of those that deploy capital in 2020, 2021 with very little discipline?
Almost every one of those venture firms started in the last five years are going to fail.
There's maybe two or three that might survive.
The reason why is there's two fundamental, three fundamental developers, actually.
First is if you can't return capital, I don't mean mark up things on paper, return capital in the hottest market in the history of technology,
there's a question of when the hell you're ever going to return capital.
So anybody who didn't put literally points on the board and distribute money to LPs should not be raising future venture runs.
And I think LPs are going to be adamant about that.
Like, if you literally couldn't mint money between 2019 and 2021, you're never going to
mint money in technology because things aren't going to be that good and that easy.
Second, a lot of LPs have lost money in the public markets and they have a capital allocation
balance of how much money can be in private assets, period, venture as a private asset
class.
And so they have to quote-to-quote rebalance their portfolio, which means they have to be more selective
about which VCs they fund.
So that's going to drive more selectivity and more scarcity.
in venture. And then third is, I think a lot of people just don't have the right skills to be a good
VC. And venture care is a hard job, actually. Truthfully, it's not as challenging as being a
founder just to be clear. It's certainly not as stressful, but it's not easy. And I think when
everything was up into the right on paper, people believe that the only thing they had to do was
identify promising founders, promising companies and everything's easy. You actually don't, that's, that's, that's like
10, 20, 30% of the job. The other stuff is pretty challenging and in a pretty rare skill to do well.
And so I think a lot of these people were not set up for success because they didn't really
understand, didn't really learn through multiple market cycles, how complicated the job of an investor,
how complicated a job of an investor can be. And when you go through multiple market cycles,
you kind of learn that you have to earn your money, you know, the hard way too.
This is the key. Let's unpack number three here of how hard the job is.
I think everybody likes to think that what they see on Shark Tank, negotiating some term sheet,
placing the bet is the job. That is, but 5% of the job. Low single digits, placing the bet.
Really getting on that board, giving advice to the founder, helping them stay on track.
There's so many things that you need to have experience. You need to have scar tissue for.
What are the best qualities of an investor in your mind post placing the bet? What are the things
that capital allocators need to learn to do in terms of servicing these companies after the bet
has been placed?
Well, I think it's ultimately being a consular to the founder, which is, you know, every founder's
different.
They have different experiences in life.
They have different skills and weaknesses.
And you're trying to complement them so that you're sharpening their thinking because
it's really all their decisions.
It's like founders make all decisions.
We just have the benefit of experience sometimes or horizontal perspective, peripheral vision.
And so the question is, can you use the benefits of more horizontal data or more vertical data over time to sharpen the thinking of the founders, which increases the probabilities of the company's success?
And so being able to communicate with clarity based upon those perspectives so that founders can make the best possible decisions and therefore maximize the potential company is a lot of a lot of the job.
And this is the key.
if you're picking the right founders,
they're going to be strong founders with strong opinions
with a perspective,
you know,
with drive.
You can't,
and you're not in the company every day.
So it's not like you can run the company
in order you want to because you have a portfolio.
So you have to be able to say,
hey, listen,
I have 30 active bets right now.
Here are some things I'm seeing
to the left of you,
the right of you,
and right behind you that you don't have access to.
This is what is happening in real estate.
This is what's happening in consumer.
This is what's happening in China.
and you can give them that information,
so hopefully they make better decisions.
How do you frame that with, let's say,
I'm going to give you a couple of different founder archetypes.
You take the founder archetype
and you tell me how you would deal with them.
Distracted founder who can't stay focused
on the one money making,
let's assume they found something that makes money
and is growing at 5% or 10% a month.
And the second they get that into month,
6, 7, 8 of making 5% or 10% a month,
they have three new ideas.
ideas, two new subcommittees, they want to launch another venture firm, they're doing a
conference, they started a podcast, the distracted ADHD founder.
I'm that founder right now.
How do you deal with me?
Hey, I got four more ideas, Keith.
You've got to simplify, simplify, simplify, this is true actually as an executive and it's
certainly true as a consigliary board member, etc.
It's just like all ideas are not equal.
You can only fund so many.
And the reality, the constraint that the founder probably doesn't realize is,
The ideas can be good, but typically only one of them is exceptional, and you don't have enough
talent to fund them all correctly.
So by trying to fund four instead of one, you're going to have your second or third or fourth
best people in every discipline, engineering, design, marketing, working on the third and fourth
one.
And so that you're actually undermining the probabilities of success by not concentrating your
best people on one or two initiatives.
And so you're actually suboptimally going to perform.
So I think that's the most important thing.
Then secondly, most of those other things are just pure distractions.
And they're kind of like eating junk food.
They make you taste good.
They make you feel good, but they're not actually healthy.
And so conferences, things like that, unless there's a very specific line of site to what
do they do for the business metrics in the next three to six months, just can't be doing that stuff.
And so I think giving a lot of feedback on the prioritization, occasionally helping rank them.
You can talk through, like, what's the upside potential of this one versus the cost,
the implied cost of shipping it?
What's the upside potential of Project 2?
How does that compare?
What's the probabilities of each, et cetera?
But it's helping shape their brain on where do they want to really fire?
They have very scarce number of bullets in terms of energy even.
This is also an idea that does resonate with some founders who can be a little distracted,
a bull, is even if you have infinite time, you don't have infinite.
and energy.
And so if you don't channel your energy into the most important things, you're going to smooth
it out like peanut butter and you're not going to get your best time, your best focus,
your best creativity on the biggest upside potential.
And you really want to like do your best work with your best energy, with your best focus
at the best time of the day when you can do that.
So letting them understand, hey, listen, you're taking your limited resources, you're spreading
them like peanut butter. You got to get more wood behind one arrow. And then, hey, just for yourself
personally, how much energy can you actually build and get into each of these projects? Super
important. Okay, what about the founder who just cannot seem to get along with everybody and the
culture becomes chaotic? They are too abrasive. They chew people out. They are basically,
I don't want to use the word toxic
because it's a little too woke for you.
I don't want to trigger you with any work.
It's definitely too work for me.
It's way to work for Keith,
but I mean,
maybe I'll just ask the question.
Can anybody be too hardcore in business?
Maybe you don't buy into it.
But just somebody who's creating a bit of like interpersonal chaos.
Sometimes you have founders who create a little chaos.
They're constantly fighting with individuals.
Is this,
how do you get them focused on not self-sabotaging maybe is a way to frame it?
I think the founder personality like that,
can actually be very successful because the people will opt into working with them, kind of know
what they're getting.
And so I don't think that's a really good personality trait for an executive who's kind of
joining a company.
It can be really painful.
But for a founder, people choose who they work with.
And it's one of the benefits of joining a startup.
And so I think you can be successful with that kind of DNA because everybody's opting
into your call.
However, the one piece of feedback I would give somebody who is of that.
that ilk, and I actually work with founders like, I've worked with founders for like that for 23
years. I've worked for founders like that. I've worked with founders, I've funded founders, all the
board of founders like that. The one piece of feedback is you want to ensure that the friction
you're causing is not collateral damage, but it's intentional. And sometimes these two things
get mixed. So one of the founders I work with once asked Mike Moritz, who I consider to be an
amazing investor, what's the most consistent, what's the most important?
trait for a successful founder in his entire career. And he said, they relentlessly apply force.
So that's very similar to being quote unquote toxic in the world. Relentless application of force,
people do not like. But that's what makes founders unreasonably successful. However, you want to
make sure that you're applying force intentionally on the things that matter the most, not on things that
don't matter that much. So causing collateral damage is not a good idea. So you can help isolate, like,
how important is this?
And are you causing friction because it's critical to the company?
Or are you causing friction that isn't even something that important?
And then you're just going to distract people from focusing.
So being conscious about when you're causing the friction does work,
you can't talk somebody out of who's a highly energetic, highly opinionated, disruptive person,
who by the way, is almost always the best founders are disruptive.
You can't talk them out of that personality trait,
But you can channel it to like make sure you're using that skill very wisely and very carefully.
So it said in another way, pick your battles.
Hey, listen, if you're going to go in and give a speech and tell the sales team, hey, you miss the quarter.
This is unacceptable.
We're not working hard enough here.
And Franks Lutman, you know, being like one of the canonical examples, you know, pretty intense dude or Larry Ellison, sales driven executives.
Yeah, they're going to put some pressure, but it's in the right place in the sales team.
They're not starting fights willy-nilly with the HR department or, you know, some developer over where the button is, unless where the button is and it's jack, it's where that's critical.
And that's critical.
Yeah.
Yeah.
No, you can, this, the Steve Jobs, this is a piece of shit is valuable if your company competes on the basis of design and elegance.
But that's why you have to be both, you have to be right more often than not.
Yeah.
And you have to make sure that it's highly impactful.
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This is one of the reasons why when the founder leaves the company and other people are running it,
they inherit that team. That team bought into a certain general, a certain leader, a certain cult,
and now there's a different cult leader. This is part of the problem with taking over a company
or putting in a professional, quote-unquote, CEO.
Yeah. That's why we don't fund those people at Founders.
Yeah.
We only fund founders.
The Tim Cook has been extraordinarily successful at Sheparding Apple.
He is not the founder.
How do you explain that?
Is it just based on just what an extraordinary setup Steve Jobs did?
And he's just riding in the wave?
Well, I mean, obviously, unfortunately, you know, it wasn't really a choice for Apple.
obviously Steve left way too early
for reasons,
you know,
they're way beyond anybody's control.
So,
I mean,
obviously if a founder is going to,
you know,
die,
you don't have a choice.
Yes.
You don't have a choice.
Right.
So you have to choose as wise as you can.
I do think that you see some of the advantages of Tim
in Apple's execution,
but you do see some of the disadvantages too.
Describe that.
The disadvantages in just...
We'll see if the company ultimately proves to be.
as visionary. They haven't yet shipped a brand new product, which is okay. Typically,
Apple, you would expect every five to seven years to really be out there with the new product.
If you look through the last 30-ish years, so it's not really too late, but whether it's headsets,
whether it's a car or something, at some point, the company has to really say, hey, we have a new
product, and it's going to work. And it's not something consumers are demanding. We're actually
going to inspire consumers to buy something new.
And that would be the really asset test.
You buy into VR, AR, either of those categories.
What do you think of this bold, some people say, farcical crazy bet that Zuckerberg's
making?
And obviously Apple.
I would separate VR and AR.
I think VR isn't a really great idea at all.
I do think Facebook's bet on meta is insane.
I think it's the wrong company with the wrong DNA.
with the wrong founder, with the wrong vision, and the combination is really lethal.
You should look at their stock price since they changed the name.
It's a perfect proxy for where the company is going.
Facebook's never been an innovative culture.
A VR-ish headset is very innovative.
Facebook's really good at executing consistently compounding advantages quantitatively,
but disrupting through a new product, not in their DNA,
with the politics around the Facebook brands,
it's hard to recruit that DNA into the company.
And then third, with the regulatory regime,
it's impossible to acquire that in,
which would be the right move.
Mark actually is a brilliant strategist.
His acquisitions are usually dead on,
but he can't really acquire creativity at scale,
innovation at scale right now because of things that he can't control.
And that's not going to change in the next two years at least.
So the...
So short Facebook, basically.
Yeah.
If you want, I mean, I actually, the second he said he was going to cut 10,000 people bought the stock at 94 and it's bad.
It's been a great trade.
It's a good.
Well, it is a good.
Yeah, that was a good first step.
I think the company definitely overhired, definitely became a little bit woke in its own ways.
He's trying to countersteer some of those.
But I think the fundamental problem, and he can he can counter steer some of those actually successfully.
but I think the fundamental innovation step,
innovation DNA is not something Facebook has.
They have been incredible as a mememic machine.
If they see some great innovation,
they copy it and they iterate on it better than the person who created it.
You look at somebody.
I don't, by the way, I'm not being dismissive of that.
I actually think that's great.
I mean, but you have to know who you are and what your strengths are,
both as a founder and what your strengths are as a team and culture
and building some disruptive technology out of the left field is not in their core DNA.
It is definitely not.
But, you know, hey, if you're going to keep iterating on stories on Instagram,
and then Instagram stories turn out to be much better and larger than Snapchat,
you know, that's some form of innovation.
By the way, I think there's more in AR than BR.
I think there's clearly applications of AR that will resonate whether they're industrial or consumer,
but there are times and places for AR.
that will be real companies.
Does feel like AR is distinctly different than VR.
Why do you think that?
And what do you think the top consumer application or applications will be?
And what do you think the top corporate B2B applications will be for AR?
Well, there's a lot of industrial applications that are very obvious, like, you know, surgical stuff.
And there's like actually law enforcement, you know, pretty intuitive.
Some of this already happening, like kind of a little bit under the radar.
technicians, you know, auto and repair, actually aviation.
So there's, this is a lot of both training and actually use in the real world as technicians do things.
Very fundamentally obvious stuff and not that difficult to envision because these people are
professionals that are used to, like for example, headgear, like surgeons, technicians,
they're all military law enforcement.
They're not walking around.
With consumers, you have a problem of most people I know intentionally decided to get
LASIC to strip away.
I hear from their life, and most people who got LASIC considered the best decision they've
ever made.
So I think you're fighting uphill with consumer to add like a device as they navigate the real
world.
I also think people are going to want to navigate the real world more than sit at home alone.
And so one of the reason why I think VR has limits as a gaming platform is at the end of
the day, people are only spent so many hours in isolation.
Yeah.
And they're going to want to spend hours with other.
people.
And so the best you can build maybe in VR is about a hundred billion dollar company because
you can build the virtual gaming platform, but it's not going to be something people spend
24-7 on.
And therefore, there's kind of a natural limit to like the implied tam of a VR monopoly.
Yeah.
And it does seem like getting people to put something on their face.
That's heavier than sunglasses.
You have to have a value proposition that is pretty significant.
Right? Because like you're saying, I've seen, yep. Yeah, exactly. The friction is real and the pain and the cost is real. I have seen some versions of ARVR, mostly AR that are a little bit more like a lens. And, you know, that the form factor does matter. So one of the things I do trust ALPA with is getting a form factor correct. I've seen startups pitching, you know, in technology to do this well with something that would feel like more like a lens is incredibly difficult. Even just the powering of it is incredibly difficult. The safety.
There's so many different challenges to it.
But that might kind of work, maybe.
So there may be a there on AR.
You still have to think through the use cases pretty carefully, though,
if you're going to have any friction.
Like, what am I really getting out of this as a consumer?
You know, people talk about, like, name recognition at parties.
And yeah, you know, there's value to that.
Some people, it's more important than others.
But are you really going to wear around a device 24-7 that, you know,
improves your name recognition at a social event.
Maybe if you're a professional politician, sure.
Average person, how often they go to events like that, how often is it important to them,
they don't forget someone's name.
You know, you have to start thinking this through, like, what's the value against the friction,
let alone getting events on the cost, like, what does this thing cost?
So I think there are some pretty significant breakthrough challenges to a breakthrough in
AR on the consumer side.
It doesn't mean that someone can't create a form factor.
It feels not amazing.
Yeah, I mean, I wore the latest VR headset that you can see through from, you know, from meta.
And basically every Thanksgiving, somebody, or Christmas, somebody pulls one of these out.
You put it on, it's like, I'll give it a try.
Oh, wow.
Oh, my.
This really has advanced.
And then goodbye.
I'll see you next holiday when somebody pulls this out of the hat again and buys the latest one.
But it does need to be small enough that, hey, you know, it feels like these.
these sunglasses I'm holding up, or the value prop.
And this is what you have to understand as an entrepreneur, right?
Like, the value you're providing has to be so significant to change people's behavior.
Yeah, it has to be the proverbial TEDx.
And it's hard to even think about that.
I mean, like, for example, people talk about travel, for example.
You know, it wouldn't be great if you could travel to Paris, you know,
and get the experiences of going to Egypt and seeing, you know, the pyramids and all and stuff.
People forget that they travel, someone is about learning and experiencing new things.
But it's also a social thing.
I mean, people travel because they want to be with their family or they want to be with their partner or they want to be with their friends.
Yes.
VR travel is a substitute for that.
And they want to get away from their day to day life, right?
No, exactly.
It's about what you're eliminating.
I want to leave.
I mean, yeah, they don't want to spend six hours on a plane that's uncomfortable.
Sure.
So I believe in teleportation.
Like, you could do Star Trek, sure.
Sure.
That's a product.
That's a product.
If you could build that.
That's a thousand X product.
Sure.
That definitely works.
But I don't know how to build it.
But if you did, people would buy it.
But the virtual transportation,
of Paris is intriguing in a curiosity sense, and probably 10% of the travel market plus or minus
is like intellectually driven. But most people are traveling because they want to be spending
time with other people or meet new people. And you can't do that in the VR world.
I mean, television is the perfect analogy. People said, hey, we have television now. You have the
history channel. You're going to be able to travel around the world. You will not need to get on a plane.
And people have only traveled more, even with the history channel or travel channel or Anthony
Burdenian, rest in peace, doing incredible shows that, you know, essentially teleporture to different
places, you're still going to want to get there.
Hey, everyone, it's Molly Wood, co-host of this week in Startups and Managing Director here at
launch. Our mission here is to back builders. And one of the best ways we do that is with the
launch accelerator. The accelerator is a 15-week program, and it's small. There are just seven
companies per cohort. We keep it small so that we can tailor the program to the needs of the
companies. The program has three main focus areas, fundraising. Founders get coached by Jason and then
present to 150 or more professional investors, plus about a thousand investors in Jason's syndicate.
We also facilitate scores of introductions to targeted investors, which is a lifelong benefit.
Next, we focus on growth. We got biweekly jam sessions focused on different aspects of growth,
including customer acquisition, marketing, SEO, and also operations, legal.
accounting. Then we're moving on to networking. Founders are dialed into the launch network. This is a
key benefit because not going to lie. We know everybody. Okay, so here's what we're looking for for
our accelerator. Vertical agnostic, although we do love SaaS, marketplaces, consumer subscription,
fintech, climate. We're looking for scrappy, resourceful founders who can execute at a high
level in big markets. And some of our alums in our accelerator include FitBod, Steezy,
lead IQ and grin.
Please go to launchacceler.com slash FAQ
to find out more and apply.
Okay, chat GPT.
It comes out.
People are losing their mind.
Is it a parlor trick?
Is it truly innovative?
What is your take on, you know, the reaction,
not just the technology,
but the reaction to the technology.
People are losing their minds about chat GPT.
Well, maybe you should hang out with different people.
But in any event, I do see people on Twitter that lose their mind.
I actually use Twitter occasionally, you know, try to prop up your efforts.
But, no, I think, you know, Vatali had the best point about people losing in their mind is
things that tend to get shared socially that are predicated on like open AI products
are like the top one to 10 percent of outcomes.
And they do blow people away.
But they don't consistently blow people away.
So people aren't posting the median output.
That will change.
You can shift the distribution curve with better improvements, better advances, better data sets, all that stuff.
But it is a lot of representative sample that you see posted.
So that's one.
And if you're going to productize it, it needs to become closer to representative sample.
But that can happen.
The more fundamental constraint in the short term is cost.
That's been true of a lot of things in technology, including computers.
Computers used to be very expensive.
Micro processors, you know, basically the major innovation is constantly driving down the cost
and increasing performance argument at the same time.
If you can do that, then you could build the products.
Right now, the cost of a query is just too expensive for any normal product by at least one
order of magnitude.
Technology has historically been really good at innovating its way out of a cost structure problem,
but it doesn't mean just because it happened before in a fairly small set of verticals,
that's going to happen again, but it could.
But you would need at least an order of magnitude improvement and cost to productize
anything that you're seeing.
And I guess, yeah, I think they're saying like five cents a query or something like that.
I think it's actually fully loaded more like 10 to 12 cents.
But you need to bring that down at least one order of magnitude.
You know, this happens in genomic sequencing.
Like I funded a company that brings the cost of whole genome sequencing to sub $100.
That would have been like, you know,
inconceivable 30 years ago, even 10 years ago, the idea that you do a whole genomic
sequence for under $500 sounded crazy.
So this happens.
This is a long-term trend.
I believe that it's possible to get the cost structure to be palatable, but the short-term
productizing, none of this is going to get productized until the cost structure changes.
Yeah.
And there is that selection bias.
People are saying, hey, look, look at this incredible response.
It gave me what I should cook for dinner in a Tarantino script and a play.
Isn't it entertaining?
But you didn't get the other nine recipes that were absolutely horrific.
There are some legal issues.
To be specific, though, you don't have to get all 99 right to be a product, but the AAI version of it has to know when it's got something right and wrong.
So you couldn't be right with a brilliant recipe 1% or 10% or 20% of time as long as you can identify which ones those are.
If the human has to go curate the whole hundred and figure out which ones worked and which ones taste terribly, that is not a product.
Right.
Yeah.
There's still a lot of work to be done.
There are legal issues here.
And you're pretty well versed on legal issues.
This data is obviously, it's trained on large data sets.
It's pretty obvious what they did here.
They engulfed, you know, every piece of data they could get their hands on.
they did a web crawl.
And so when you ask it, hey, we did this on yesterday's show.
We were just like, hey, tell us how many subscribers there are to AT&T's service,
Verizon service.
It gave us the right answers.
But without citations.
And you're like, hmm, I wonder where this information came from.
Some human, some media company probably owns this information.
And it's, is it plagiarizing it if it rephrases it and gives it back to you?
There's a lot of issues here.
What do you think the legal issues are going to be around can I just point my AI at your data,
the New York Times, to your data set, Getty Images, and then build derivative works?
Or is the law not exactly designed for this?
You can apply some pretty traditional IP law here.
So there is a concept of fair use, and some of those things we're talking about would probably qualify some wouldn't.
and so they can justify a fair amount of what they might be doing under some fair use purposes.
It depends on the specific application and the specific output they show.
Like what fraction of the body of work is it?
You know, exactly, are they giving away all the value?
There's a bunch of criteria for what we qualify as fair use.
You have the, what percentage you're using?
Do you impede on the person's ability to make money in the world?
Which in this case, it would, right?
You gave the answer that you would have to come to the New York Times for, or you'd have to license the image.
from Getty.
And now the percentage of the original work.
Images have historically been really constrained from fair use.
Yeah.
Then even if you get beyond like the fair use stuff, you do have the right to control.
Well, more often than not the creator, mostly under European law, but the U.S.
kind of moving this direction over the last 20 has been moving this way.
Last 20 years.
The creator in Europe has the right to control derivative works.
There's like a creator right.
in the U.S. historically, you didn't, and, like, there are derivative works and are economic
implications to that, but you didn't have complete control to veto everything. The world's kind of
moved giving creators more rights about the construction of derivative works. And so that is a
big of a bit more of a problem that a lot of creators might not love derivative works. They may
I like not like the wording.
And to some extent, some versions of IP law, I would say you have the right to control the wording.
Yes.
And maybe you can do some genres like satire tends to be more protected.
Like it gets a little bit more messy.
But it's not completely unfettered, even if you're in the fair worst world, if you're transmuting or transforming.
It's not like you have a complete right to just transform other people's works.
You can't take the Star Wars characters, the Marvel characters, and then say, oh, I'm going to change them
30% and make my own
version of the Marvel universe.
You can't do that.
You need the license to do that.
And same thing in music, right, you can't just remix a song and publish it.
No.
You actually need like the original artist or the derivative rights owners
permission to remix a song.
Yeah.
And it does seem fair if somebody put that effort in.
And then if you look at images.
Well, you can debate it.
I mean, like this is an really interesting intellectual topic in IP law of like how
much you get control of derivative works. And it has ranged by different music. Music and images are
much more restrictive historically than, let's say, novels. Like, writing a derivative work from
a novel has generally been more a little bit more liberalized. So if I wanted to write my own
mafia story, okay, great, I make the Sopranos. It's still not completely liberalized.
But the world has harmonized more in IP law over the last 20.
years than most people realize. And it's harmonized more towards the European side of history than the
American side. You know, and if you were to look at Dolly or any of the image creation services,
it's pretty clear that these are going to have a dramatic impact on the original author's ability
to make money. And that, I think, is where people tend to get upset. If a satire occurs and you do
space balls, you know, Mel Brooks is famous, send up to Star Wars, there's no conceivable way that
people are not going to consume Star Wars because space balls exist.
And there's no confusion on the part of the consumer.
They know that this, you know, furry dog is not Chubacca.
They get it.
It's not meant to be confusing.
But I was reading a substack the other day.
I think it was Casey Newton's.
And he was putting illustrations in there made by Dolly.
And I was like, huh, just five or ten years ago, people who were using in journalism,
an image or an illustration would pay, would have paid that.
They would have paid somebody 250 bucks, 100 bucks, 500 bucks, depending on if they were offshored or insured or, you know, the deal they struck with them hundreds of dollars.
And I was like, I'm actually entertained by these images, right?
I thought this is a pretty good caricature of whatever person they did.
You can just tell Dolly, make me a picture of Zuckerberg with a headset burning money.
And it's like, here's an image or here's 100 images.
Three of them are good.
Go work with them.
You don't need to pay an illustrator.
This stuff could have a big impact on the creative industry.
believe or do you believe it's not going to eliminate jobs? That is always the question.
Well, that's a good question. I don't really know, like, whether it's going to completely,
yeah, how big is that industry, how much it's going to substitute? I do think the commercial
commercialization that isn't an astute observation important to highlight, which is as things
like OpenAIS general products, insofar as they are monetized, it puts a lot more stress
on all of the legal regimes.
Insofar as they're widely available, but for free,
yes, there's some substitution of commercial,
but commercial monetization options for the creator.
However, as long as open AI or the derivative layer on top is not monetizing,
it won't be quite as severe a legal problem.
But when someone starts selling products on top,
then there's going to be a significant amount of litigation about that.
This is what I always tell people,
entrepreneurs when they are abusing, you know, fair use.
People have taken this podcast all in and they cut it into like 10 segments and they post
all 10, six minute segments.
I'm like, hey, you know, if you want to do one clip, no problem.
But if you're reposting the whole thing, it kind of feels like you're kind of interfering
here.
But don't F with people's paper.
Once you start messing with people's ability to earn, that's when they, it feels unfair.
So I always think about the fair and the unfair in fair use, right?
When it feels unfair, that's when creators maybe look for a,
legal solution. If you applied through all the legal case, you know, sort of lawsuits ever litigated
in the United States that translated into reported decisions, mostly if you just applied that
prism, it didn't really think through the doctrine super carefully. You'd get to the right answer
and I need some odd percent of the time. It's just how unfair does this feel? Right. Exactly.
Okay. I had a thesis watching our friend Sam Altman, you know, align himself.
with Microsoft and Bing.
And obviously, Google bought DeepMind.
And I'm looking at the results I was getting.
We did like a little chat GPT
or the first result in Google A-B test here on the show.
And it turned out that in almost every case,
Molly and I couldn't tell the difference
or sometimes picked Chat-GPT's answer
over the first result in Google.
Because you have SEO, you have content farming,
all these things.
And let's just say Chat-GPT does a good job
of cleaning up a result
and presenting it in a nice format,
I thought, you know,
I wonder if Microsoft
has bought the rights
to put ChatGPT into Bing.
And if they had done that,
if they did have that inside track,
this would be the first legitimate
threat to Google search.
Now, I'm not saying
it's going to kill Google search overnight.
People are very accustomed to it.
But if you get an answer
and you don't start clicking around on the page,
the chance of you clicking on an ad,
go away.
lo and behold, the information yesterday reports that Bing is working
quarterly on incorporating ChatGPT into its results.
Could ChatGPT were similar technologies that just give you an answer?
Are they a threat to the Google Cost Per Click CPC franchise?
I don't think so.
Let me walk you through why.
Please.
Not on a substantive level, maybe on a marketing level.
So substantively, Bing's produced results that are indistinguishable from Google on 80% of queries forever.
Like Google has internal studies that show this.
The biggest difference is, one, there's a perception, a marketing perception that Google's queries and results are better.
Okay.
And then there's long, longtale queries where, in fact, Google still probably is superior.
Chata AI is not going to solve super long tail queries.
Like by definition, like you need a training set.
And the more long tail the query is,
is, the worst the training set's going to get.
So it really doesn't solve that problem.
However, there's a nice marketing level that I like to this,
which is one of the reasons why people have always been frustrated in trying to compete with Google
is trying to reframe this to consumer has never worked.
Consumers just vote with their feet.
They like the UI.
They somehow trust Google, blah, blah, blah, whatever it is.
By framing around some AI something, something, something,
maybe you can retrain consumers to kind of give Bing a fresh,
look and try and then it'll be like, oh, this works actually pretty well. I like it.
So I actually think it's a good idea. It's a pretty clever idea of Microsoft, but I don't
think it's substantively that useful. Yeah, I might take the other side of the argument. I think
that Bing might just start putting the chat GPT answer at the top and say, like, hey, you know,
you know, here's your 10 blue links instantly. And we're going to start writing the answer to
your question, we think this is the right answer.
And they would be emboldened to do that because they don't need to make money from Bing.
It's they don't lose much money.
Yeah, it is an incumbent solution or a dilemma kind of solution, which I generally think is a
good strategy.
Google kind of does this anyway.
For the last five, 10 years, Google's been like putting these answers, you know, in these
boxes.
Yeah.
Yeah.
They've been doing this anyway for like popular queries.
So it's not quite as disruptive as it would have been like 10, 15 years ago.
Yeah.
It's just fascinating to think like their margin, right?
Because Google Docs, Google Office, was specifically designed to screw with Microsoft's franchise.
Now you've got Bing.
They tried to screw with the franchise.
They got to 8, 9% market share to Google's 90% or whatever it is, theoretically.
It's just such a really interesting way to think about screwing with a competitor.
What companies, as we sort of wrap here, what companies are you specifically funding?
What are you looking for in terms of quality of founders,
quality of deals, specifically, I'm going to break this down into components. People who
raise that too high evaluation have a messed up cap table in some way or terms, but they got product
market fit. And they're willing to take the medicine. They understand the dynamics.
How do you engage in that discussion or do you? Because it's a tough discussion. But if they
come to you and say, listen, I know I raised that 100. I had no revenue. Now I've got three
million in revenue. I think I'm worth this number. We're okay with it. We're, we're
you come in at 25, 35 million and do a deal, join the board and help us clean up this mess?
We understand we flipped, you know, the valuation and we need to write the ship.
How does Keith Rabeau deal with a situation like that?
I think in the case you just described, we'd consider it.
But I think that let me break down why, because I think it's important.
The founder needs to take ownership of the problem and be very clear that, okay, we've got this
kind of historical mass, and we've already started to solve it, and we realize that the future
isn't like the past, and we need somebody who wants to work with us to, you know, hit escape
velocity or succeed, and we're willing to, using your terms, like, accept the medicine that's
required to make that work. That's a conversation that's worth having. What's definitely not going
to work is, like, coming in, you know, kind of sort of the guns blazing, like, oh, you know,
I raised it this and I want more money.
that's going to be like not even a meeting.
It's going to be an instant pass.
So I think being up front,
why isn't it a instant pass for you?
Because I'm not going to deal with the brain damage.
I'm just like too busy.
I don't have enough energy to like fight about it.
It's just like if you haven't realized the problem
and you're not taking ownership of the solution,
then I don't want to deal with it.
So,
but there are people who realize that the world is different
and they want to build a company successfully
in a more normalized world without steroids.
and if they've already taken baby steps or serious steps to solving the problem and they recognize
what it's going to take to succeed in a tangible concrete way, that's a conversation worth having
because it might make sense for us.
It might make sense for me.
And it definitely would make sense for the company.
But I just don't, I have scarce attention, scarce energy.
And I got to focus it on people who, you know, have already recognized their own responsibility.
Yeah.
Yeah, accepting reality is a key part of being an entrepreneur.
If you can't accept that the reality has changed, given what we've witnessed, it's now a year of down market.
If you haven't taken the medicine by now, if you don't accept that the steroids is why you bat such a high batting average and they're not available anymore, you're, yeah, you're not fundable.
That's this call over it is.
Yeah, so to be clear, reality distortion is an important trait for founders to have because you are,
basically conveying something that doesn't exist and willing and into reality and taking people along journey, customers, employees, investors.
That is a trade, but it can't be the only trait.
The other trade has to be somewhat paranoid and grounded.
And you have to be able to dial both up and down in appropriate proportions.
Yeah, I had, just to I'll make this an amalgamation of experiences.
I had people early in this year saying they want to do an inside round.
congratulations, Jason, you get to lead it.
And we're only raising the valuation 25%.
So it's a great deal.
Same group of founders.
I'm mixing up a couple of comments here.
Come back, hey, we are willing to do a flat round with our internal investors.
Congratulations, you can lead to check out.
And then just now in the fourth quarter, so this is like a play in three acts.
First third of the year, second third of the year, third part of the year.
Same companies, hey, we're willing to do a down round.
We were at, you know, X and now we're going to be at 50% of X.
we're willing to do an inside round of that number.
And I just told the founders, like,
if you had just gotten ahead of this by one increment,
the deal would have closed already.
If you had just done flat round in the first part of the year
or down around in the second part of the year,
the cash would be in the bank.
Now you're in the debt spiral.
You've got three weeks of cash left,
three months of cash left.
It's really hard for somebody to get behind this.
And if you can't get external investors
to validate the valuation,
you were at 100 times revenue,
then you went to 50 times revenue.
now you're at 10 times revenue.
Ten times revenue,
seems logical to me.
You're a million in revenue.
You want to go for 15, 10, 12.
I'm here for it.
But you should have just done that a little earlier.
It has an incredibly frustrating experience for me,
especially when I was begging them to accept reality earlier.
And I felt the sooner the better.
It just shows certain traits,
like being able to see the world with reality,
being able to calibrate decisions.
But also, it's important because investors are going to see a lot,
of companies like this. And so if you're the last company asking for a corrected valuation,
people have already made other decisions and other commitments. So you want to be like first.
You know, if you're going to be like, hey, you know, I realize I have an economic problem.
I do have upside potential in this company. I believe in it. The hypothesis is correct. I have
evidence that that's true. But our cap table or cap structure is just not appropriate to get us
where we need to get to. If you want, you want to be first in line going to investors and saying,
hey, the world's changed, I'm changing, I've got everything lined up, I just need to do
X, Y, and Z and help me with this. That's a great argument, but you can't be the 100th company
making that argument because people have already committed to three or four, they're not going to
commits to the fifth.
Let's do a quick portfolio hit here. I'm trying to think of like the toughest situation
you could possibly put yourself in in a compression of a market.
let's say tech, real estate, and IPOing, open door.
How has this been in terms of operating this business and guiding it as an investor?
This is one of your great successes.
But man, this has been hard.
How are you now to get in the story?
I think some of it, well, so, I mean, there's a reality, which is, you know,
two interest rates in the United States raised it probably the fastest rate ever in a quarter.
and that affects a lot of things in real estate before to build.
Most importantly, mortgages, the price of a mortgage.
And that's what most people can decide, dictate so what most people can afford,
which indirectly affects the house price because prices have to come down to stabilize
where the market is.
So one quarter of massive interest hikes and accelerating pace like that is pretty challenging.
However, I would say after that quarter and before that quarter in some ways,
the company has completely mismanaged communicating what's actually going on.
So it just defies my belief that there are actually two Twitter accounts that very accurately
by people who are not professionals, one's a surgeon.
I forget what the other one does for a living, but not tech professionals,
that accurately describe what's going on with Open Door.
At least 10x better than the company does.
And so I think part, a lot of it is communication of being able to frame.
Like, the world is in transition, particularly in real estate and interest rates.
Like, duh, anybody has a mortgage.
Absolutely knows this.
Anybody who's signing a new lease or signing for a new mortgage.
Definitely knows this.
And being able to communicate that, yes, that transitional quarter was very painful,
painful for the company, but the company did the right things, sold the inventory,
removed the inventory from its books, you know, blah, blah, didn't try to fake it,
didn't try to hide it and mask it.
And now the company's performing quite well, actually.
And so I think that it's more optics than substance.
And there are some real challenges.
People will, the company's cost structure was predicated on a certain number of real estate
transactions occurring a year.
Typically, an average year in the United States, five million people buy and sell
a home.
The global financial crisis, it went down to $4 million.
It can go as high as close to six.
Obviously, the more people that are transacting in the United States, the better for any
company like open door that's in the business of transacting.
people have stopped transacting at the rates you would normally see.
You can still make money on a per transactional basis,
which is what Open Doors excellent out right now,
but there's less people transacting.
So the overall revenue for the company is by definition going to be less
if only, it's called 3.5 million or 4 million people transact instead of 6 or 5.5.
People will eventually start transacting again because they have to.
People have to move.
People do get married.
People get divorced.
People die.
People have kids. They need more space. These things happen. You can postpone it for six, nine,
12, 18 months, maybe. But you do have to move cross-country at some point if you want a different job.
And so in 2023, with at least some predictability or visibility into real estate interest rates and mortgages,
I think people are going to be, there's a lot of tell wins to people starting to transact again.
And because Open Door is doing a good job in pricing the homes, I saw a tweet from one of these accounts I like this morning.
and I have it separately audited the data.
What are these accounts?
I've got to know these accounts so I can follow them.
Yeah, I'll send you them.
They're great.
But like one this morning, actually, it was very clear.
They're open to orders in like 50, 52 markets.
In all but four markets, the company is gross margin, actually positive.
So that's in, you know, in light of all, despite all the changes, all the market, all the friction, all the critique, there's only four out of 52 markets that the company isn't making money.
So that's pretty damn good, actually.
Yeah.
I just wish the company would be communicating this a little bit more clearly.
Yeah, I mean, what is the right way?
You should require a surgeon who lives in Oakland to communicate this for the rest of the world.
Well, let's talk about communications.
Coms.
You are fearless.
Same for me.
We just get out there.
We talk about our book.
We talk about our businesses.
And we go direct.
This is the new model, right?
You and I may have been out of for a little while, but you go direct.
You explain what you're doing.
What is the best practice today for founders?
Because, let's face it.
We know the media has been somewhere between absolutely, I mean, the way I explain it, you might have a different approach is journalism, post-Trump became advocacy over accuracy.
And I think advocacy journalism is what a lot of young people want to do in the world.
They see it as activism.
They see it as a way to make the world better by trying to push their narrative and tell their stories.
and their intent is good in their minds.
It's not the journalism that we grew up with or the one I was trained in,
which was to objectively put the facts out there and let people make their own decisions.
But that's the field.
That's the playing field.
How should entrepreneurs, how should boards, how should companies,
how should investors approach comms in this new playing field?
Well, I think going direct is definitely an option and definitely at a minimum,
a complementary part of any coherent strategy in the tech world.
because I think mainstream media, I'd say it's adversarial attack for ideological and envious reasons.
But it's not a complete strategy.
I don't think it's a complete substitute.
So I think the company put my point about Open Door owns responsibility for framing the message,
assembling and marshalling the proof points that just can't be denied.
You do want earned media, just like in politics, you have earned media and you have paid media.
you definitely want to think through how do you cut through the clutter with your message
that even distorted through the lens of adversarial journalists, it still is going to resonate
with a reasonable fraction of people.
It doesn't mean everybody.
And it's going to get distorted and you have to kind of understand that's going to get distorted,
but it's still not sufficient.
I don't believe to be completely dependent upon your own channels.
And so that's what I recommend people is build out your own direct communication.
Right?
You still get in there and mix it up.
Even a better contrast probably is I went on Keroswisher's podcast in The York Times.
And we talked about lots of things, tech, politics, etc.
And some of my conservative friends were wondering why I would do that.
And I was like, well, because there's lots of people in the New York Times who've never heard these arguments before.
And the only way I can change their opinion is by talking to them.
Similarly, actually, one to his credit, Pete Buttigieg, like during the campaign went on like Fox many times.
Yes.
That's exactly how you convert people is exposing them to new arguments and new data that they wouldn't have other.
or as heard. So I think that's the obligation of a company or people in tech is to frame arguments
and go into channels and go into places that have non-converts. Like just preaching to the
choir doesn't do that much good, actually. Yeah. The idea is to engage the debate and to have
it be a vibrant debate. It says something you guys, you stand for guys, you Saks, T.L, you guys
love the debate. They're very shy. What are you got, what was in the, what was
in the punch that made you guys such crazy debaters.
I don't know.
I think we were actually, honestly, I think we all were before we got there and maybe
Stanford just selected us on like some criteria.
That was subtle.
But you guys also want to win the debates.
It's almost a little like chess for you guys.
Are you a chess player too or you don't have time for that?
No, I don't play chess at all.
I don't have any time for this.
Like, I am so overconsumed with too many activities.
And if I did do chess, I would be competitive and I would want to beat David and Peter.
so I would get nothing else done for like 10 years of my life.
Exactly.
It is that level of commitment.
Obsession.
It is like an obsession.
And there are so many other things to be obsessed with.
All right.
Let's add on a little politics here.
I'll put out a little raw meat, as I like to say, when I talk to Sacks on All In.
Trump going to get indicted.
Is he going to win the primary, you know, he's announced?
I have no idea.
I have no idea of it'll be indicted.
I don't think it would be a good thing for the United States.
If he is indicted, I think one of the better things that you're going to
one of the things that Gerald Ford did that was incredibly important for the country was pardoning Nixon.
I think it would have been incredibly disruptive and distracting for the country to go through like Nixon, who almost surely committed crimes being indicted.
And I think it'd be bad for the country to kind of become Latin Americanized where you know, he kind of criminalized prior presidents.
You saw this kind of happened in Israel and it became very distracting where they've been using the criminal law there to kind of undermine that.
and then he's able to reframe it and win again.
I think it's just a bad idea.
I don't think Trump will be the nominee.
I think the level of enthusiasm for him is declining every day.
And he's not helping himself.
I saw it doesn't matter what poll you look at,
any version of it, the first derivative is negative and usually the second derivative is negative.
I don't think there's going to be a lot of energy supporting Trump.
I think he's kind of a paper tiger, actually, honestly, right now.
I think it's all going to collapse.
It's going to collapse really fast.
Fascinating.
Without there's your prediction.
Anyway, I've got to actually get back to dealing with founders.
Because they're all running out of money and they need more money.
Go do the hard work of being a great capital allocator.
We appreciate your time and we'll see you next time on this week's terms.
I can't wait.
Bye bye.
Cheers.
All.
Take care.
