This Week in Startups - Super Pro Rata (VC Sunday School) + ClimateCheck Founder Cal Inman (Climate) | E1413

Episode Date: March 20, 2022

Sunday Double-header! First, in VC Sunday School, Jason discusses and defends his pro rata strategy (1:26). Then, Molly interviews ClimateCheck founder Cal Inman. His company analyzes and risk-rates r...eal estate based on expected changes to the world’s climate (14:43)! Show Notes (00:00) Pro Rata VC Sunday School + Assessing Climate Risk (01:26) Why some investors warn against Super Pro Rata (08:02) Is there an advantage to having more investors on the cap table? (13:27) Embroker - Get an extra 10% off insurance for your business at https://Embroker.com/twist (14:43) This Week in Climate Startups - Cal Inman of Climate Check (17:49) How ClimateCheck integrates data for predictions (23:17) How climate predictions are influencing buying decisions (24:46) Bubble. Get one month free of a no-code plan at https://bubble.io/twist (26:14) How financial partners are responding to increasing climate risks (30:45) Incorporating resilience preparedness into ClimateCheck (35:33) Rocket - Go to http://getrocket.com/twist promo code TWIST for 20% off your first placement. (37:14) Next steps for ClimateCheck (43:28) The latest from the TWIST team Check out ClimateCheck: https://climatecheck.com FOLLOW ClimateCheck: https://twitter.com/MyClimateCheck FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood

Transcript
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Starting point is 00:00:00 Okay, everybody, it is another edition of this week in climate startups. Before that, though, we've got VC Sunday School. And today we're talking pro rata. Not going to lie, it's a little bit spicy. Just don't touch the pause button right now. Then I interview climate check founder, Cal Inman. Basically, his company assigns real estate a score based on climate risk, whether it's fire, flood, drought, what have you.
Starting point is 00:00:26 And they're kind of blowing up in the real estate space. It's going to be a great interview and a great show. Stick with us. This week in startups is brought to you by Embroker's Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today
Starting point is 00:00:46 atembroker.com slash twist. And while you're there, get an extra 10% off using offer code Twist. Bubble empowers people to design and launch their own apps, marketplaces, or tools without needing coding skills or pricey engineers. The first 500 listeners will get one month free on any of Bubbles' paid plans from $29 a month up to $529 a month at bubble.io slash twist and Rocket.
Starting point is 00:01:13 To hire in today's competitive market, you need outstanding recruiting. Rocket's expert recruiters paired with ML candidate matching, set them apart from the rest. Get 20% off your first placement at getrocket.com slash twist. All right, everybody. It's time for VC Sunday School. This is everybody's new favorite segment of the week. Molly is in her third month now, I think, of meeting with companies and becoming a VC. And she asked me questions.
Starting point is 00:01:40 And so I try to answer most candidly as I can. What's on your mind this week, Molly? Yeah. I mean, this job gets more interesting every day. I have a question about pro rata and super pro rata. Yeah. And why some investors might warn founders about that. or even against that.
Starting point is 00:02:01 So, like, help us understand what that means if people are really brand new and then why it might be a problem. So let's start with what pro rata is. If you own 10% of a company and then they go raise another million dollars, you get to be part of that fundraising if you have pro rata. Pro rata means you get to keep your ownership percentage in the company. So let's say you own 10% of the company, they go raise a million dollars. You get to be 100,000 of that one million.
Starting point is 00:02:25 If they go raise 10 million later on, now you get to be one million of that 10 million. What super pro rata is, is a term that can be negotiated in a deal where somebody says, hey, I want to put $100,000 into your company, and I'll be the first $100,000. I'll take all the risk. But when you raise your next round, I just want to be able to do 500K in it, or 25% of the round, or half the round, because the reason I'm putting money in here and taking all this risk is I want to downstream have the ability to put more money in. So I've been doing this for a long time with our accelerator companies because we had
Starting point is 00:02:59 an issue. We would accelerate a company. People would look at our reputation and say, Jason's great at finding companies, his team's awesome at running the accelerator. I'll sweep in, look at the seven companies graduating, and I'll just pick the best one, and I'll give them a million dollars, and then I'll own, you know, 12% of the company and J-Cal will only own 6%. That seemed profoundly unfair to me. So I said to founders, hey, if you join our accelerator, we will, if you graduate and everything's on the up and up, and you're, you know, there's no fraud. let's say or no problems. We'll do up to half your next round or 500K.
Starting point is 00:03:34 This is called Super Parada. This gives the founder the ability to come into their fundraise and say, yeah, J-Cow's in, he's going to syndicate it. We've got a certain amount of money available. And in fact, in this last accelerator class, we went to all seven companies and said, does anybody want to raise money? These are very nascent companies. And we'll put in an extra 500K or 750K, I think, at an $8 million capped note.
Starting point is 00:03:58 and five of the seven said yes. Two of the seven were already raising out a higher valuation and we didn't want to screw up their existing plans. So essentially 100% of people who already weren't closing deals at a higher valuation took the deal. This isn't a founder's best interest. You might have noticed why Combinator did something similar six years after I came up with this concept.
Starting point is 00:04:19 Now, who would be annoyed by this? You recently had somebody who was like, I don't like that. People will not like this if they wanted to take the whole round. So it gets pretty sharp elbowed as things go on. What are sharp elbows in our industry? It basically means people want to take all the equity and they don't want anybody else to be able to be in the round. And some people with large funds will throw their weight around and say, I'll put $10 million in the company at a $50 million dollar valuation. Everybody's offering you $30.
Starting point is 00:04:48 We both know the company's not worth $50, but we'll pay this high price. Oh, and maybe we'll let you sell a million dollars each in your stock, basically bribe the company, as people have referred to it. it on this program and is pretty intellectually honest. It's a bribe in order to block other VCs. So it gets a little cutthroat for the best companies. And that's why some people are jealous of our super pro rata rights or some people were grumbling. A lot of seed and angel funds that were feeding at the trow of Ycombinator.
Starting point is 00:05:19 You saw them all freak out when that announcement came out. Like, oh, wait, I'm putting 350, 500K in. Now, if there's four of those slots and why? accommodate just took one. I now have a 33% less chance or a 25% less percent less chance of getting one of those slots. Got it. So effectively, so it is good for the founder in that it's guaranteed money, right? Like we're saying if we're in, then we're in and you have guaranteed money. It does mean that fewer slices are available. And so you, so in other investors are like, well, that's not fair because you already locked this up. Yep. And I have a very simple message for them. Go do what I do.
Starting point is 00:05:57 Create Founder University. Land Molly Wood is your co-host. Do 1,300 episodes of this week in startups. Do the launch festival for free for 10 years with 15,000 people coming for free. Hustle harder and get into deals earlier. Do your own accelerator. Oh, wait, you don't want to work that hard. Okay, so stop complaining.
Starting point is 00:06:16 I earn my slot. You don't like the fact that- Talk that shit. You don't like it. You don't like that I got better rights than you. You don't like it. Then get in earlier and support founders more. The end.
Starting point is 00:06:27 And that is VC Sunday school, friends. You have been taken to church. That's it. I'm sorry. I'm not, listen, I'm at the point in my life where when people complain, I just look very deeply at their complaint and I say, what can I learn from it? And you know what I learn from this complaint that some people have? Stop whining and work harder.
Starting point is 00:06:49 That's it. There's a lot of people who get in a free ride. If you go to Y Combinator and they built that huge juggernaut or tech stars, and they built that huge juggernaut. And they're willing to make that 100K bet on the company before you are. And you are drafting off of Y Combinator or TechSars or my filtering process. And we get to own 10% and now you're complaining because you don't get to own more than Y Combinator tech stars or us. Sorry.
Starting point is 00:07:15 Start your own accelerator. Let's see you do it. It's enough. It's enough with the complaining. This is a competition to see who can support founders more. You're losing the competition. that's like somebody being like, you know what,
Starting point is 00:07:28 Steph Curry hits too many threes. I can't hit threes. So can we make threes worth 2.5 points? Or can we go back to having no three point line? No. Get in the gym, shoot a thousand shots. He did it. He figured out how to hit a logo shot.
Starting point is 00:07:41 And this next generation has figured out how hit logo shots. If you don't like it, then go play in the YMCA. But this is the NBA. It's enough complaining from you people. Period. I'm so tired of it.
Starting point is 00:07:54 Everybody's such a crybaby. Do you notice that everybody's a crybaby now, Molly? Am I losing my mind and becoming a grumpy old man? I'm noticing more of it. Yeah, I am. Is there losing my tolerance? Just to play devil's advocate. Is there an advantage for a founder to having the ability to have more investors in a company?
Starting point is 00:08:15 Yes. If you have more people voting for you, as Ryan Breslow said, that is a way to block people from investing downshed. stream and your competitor, and you have more people rooting for you. So when you send an update to 500 investors or five, and you say, I need to meet somebody at Disney, that's the power of the syndicates. When we had a company literally wanted to meet people at Disney, they emailed their syndicate, they had 150 or 200 investors over multiple syndicate rounds.
Starting point is 00:08:43 There were two or three people who worked at Disney in the syndicate or where it previously worked, and then were people who knew the contact that CEO wanted to meet. So that's the power of syndicates or having multiple. multiple people on your cap table. So yes, more people equals better. That being said, you have to manage people, you have to collect signatures. So the reason syndicates have become so popular and people run SPVs, like founders will run an SPV to collect their angel investors into one unit. So they're one item cover table. So you don't have to collect a lot of signatures. So that is one mechanical detail of why, you know, somebody might say, you know what, I'm just
Starting point is 00:09:16 have two BCs do this. I don't want to have 10 angel investors and, you know, five syndicates and whatever, because I have to collect signatures. And so that's where the concept of major rights, a major investor comes in. Sometimes you just have to clear certain rights with your major investors. People have put in over 250. So you get less rights if you put in smaller amounts of money. And that's just a mechanical legal issue. But yeah, I mean, having more investors is generally better because they'll be supporting
Starting point is 00:09:42 you and blocks them from investing in other people. So in theory, if we came along and we were like, we scooped up 500,000 and you're small enough that you're only raising one and a half million, then that would potentially impact your ability to have a lot more investors on your cap table. Yeah, so let's say two seed funds would have taken $250 each instead of us taking the $500. Let's say we didn't have that right
Starting point is 00:10:02 and we didn't keep investing. And we try to get to 10 to 20% ownership in our winners. And we now are investing in companies. We just put $6.5 million from our syndicate and our fund into a billion dollar company. So that was the largest investment we ever made. We protected our pro rata. We actually went even a little super pro rata.
Starting point is 00:10:17 We got like maybe a quarter of a point more on the company, which seems meaningless, except if it turns out to be Google or Uber. So, yeah, I think you could then argue, well, you'd have two. But those two, then, they need to fight for getting that slot. And here's the thing. Well, if you are in our portfolio, you might be interviewed by Molly Wood or Jason Kalakanis on this weekend startups.
Starting point is 00:10:41 Or we might be able to introduce you to, you know, I can bring you into the room and meet David Sachs, Chimoth, Friedberg, Bill Gurley. I might be able to walk you into Sequoia, which I do with my founders. This is a competition. This is not socialism. This is capitalism.
Starting point is 00:10:59 It's a sport. And we, at our firm, want to be the best investors in the cap table. If your seed fund doesn't have enough value, that's on you. You need to look in the mirror and say, how can I provide more value? It doesn't have to be a podcast like I have or we have.
Starting point is 00:11:18 It doesn't have to be an event. events series like we have, it could be you're great at hiring people. It could be your great at marketing and growth strategies. It could be your great product manager. You know, Sacks is a great strategic thinker. He understands SaaS really well and he also is a great operations person and product manager. You get Sacks on your cap table. You got a crazy product manager with a huge network. I mean, it's going to go well for you. If you're some new seed fund in the world, well, guess what? You're not beating David Sacks or me into an investment at this point, Just like I'm not beating Sequoia.
Starting point is 00:11:49 I'm not sitting here crying about Sequoia. You know, like, okay, I'm an up and coming investor in my second decade. Do I think I deserve to beat Doug Leone and Bill Gurley? No. Do I think I should be competitive with Friedberg, Chamath, or, you know, whoever? Yes, I do. I should be in competition with them to get on the cap table. And then you can always collaborate, Molly.
Starting point is 00:12:11 So if there's some seed fund who's like, hey, J-Cal, I really want to get into this company, well, call me up and get me into a deal. I'll get you into a deal. If you can tell me what your value is going to be at the company, I'll go to bat for you. I do that all the time. I have funds that call me. They say,
Starting point is 00:12:25 J-Cal, this is over-subscribe. You put a good word in for me with the founder. I'm trying to get a slice. And I do that for people. People do it for me. Yeah. So build your network and be more competitive. Provide more value to founders.
Starting point is 00:12:38 And founders, founders, go, founders, optimize for quality over quantity. Speaking of Chamaadrude Berg and Sachs, I think they might be waiting for you. That's right. I got to go do the All In Podcast. Let's see if we can get a podcast out this week. I, you know, I, it's going to us. Nope, nope. I'm like, this is me doing a Homer Simpson into the bushes.
Starting point is 00:12:59 I have a gripe about the All In Podcast. I don't want to know anything. You're in proximity to that, aren't you? It's like, that's like me asking you. Like, you know, I was listening to Kai Rizdoll the other day. And Kai said this. Can you talk to him about blah, blah, blah? Can you talk to Kai?
Starting point is 00:13:16 Can he give a pump for Uber? I feel like Robin Hood is like in the doghouse and he said something about day traders. I think can you go to... All right, we're going to wrap everybody. All right, I want to quickly explain to you one crucial type of insurance that every startup needs to have and you need to know about it. It's called cyber insurance. And obviously this covers hacks, which are happening constantly. You may not hear about them all the time because people like to keep them quiet and resolve them well.
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Starting point is 00:14:43 All right, that is it for VC Sunday School and you have been taken to church. Next up, I have an awesome interview with Climate Check founder, Cal Inman, for this week in climate startups, an actual startup. Climate Check checks, this is so interesting. Rates real estate based on expected changes to climate.
Starting point is 00:15:03 Basically, your climate risk as you shop for a house, for example. They're showing up on Redfin, all these real estate listing sites. It's an awesome interview with Cal. Please enjoy. Cal Edmund, thanks so much for coming on. Hey, thanks for having me. This is going to be really easy. We're going to start with the basics.
Starting point is 00:15:22 You're the founder of Climate Check. What is Climate Check? Climate Check is a climate risk data company. So we help folks understand what their risk is to climate change. How? It's a deep question. I know. Is it just feelings?
Starting point is 00:15:45 I know there's data. Yeah, I think maybe just start really high level because what is climate risk? We look at natural hazards that are affected by climate change. So specifically flood, fire, high wind, extreme heat, extreme precipitation and drought. How are each of these things changing due to climate change over the next 10, 20, 30, 40 years? And then how did you come to it? Because you have built a solution that's specifically focused on real estate and homeowners trying to figure out this risk.
Starting point is 00:16:26 Yeah, yeah. I think a little bit about my background and how I came to it. I'm in real estate development in the Bay Area, doing small urban infill projects, development shop for the last 10 years. And I've been doing some lecturing. I came across all these scientists that were working on these amazing climate projects and realized that there's all this data there. They've been working on this stuff for decades.
Starting point is 00:16:58 What really sparked my interest was realization that a lot of folks on Wall Street investors in the real estate space were using this data, the same data that academia and the government was producing to invest the real estate decision making. So where to invest, trying to identify. risks. And it just felt like this data that's produced by, you know, our smart minds and academia should be accessible to kind of everyone, right? From the homeowner to the small investor like me up to, you know, big private equity
Starting point is 00:17:32 companies. So that really just felt like an opportunity where there's asymmetry of information and that maybe we could bridge that and communicate the science to folks in a really easy to understand why. That was our original mission three years ago. Three years ago, yeah. Where, how are people accessing that data before? Is it data that they pay for? Is it like, why was it unavailable? I wouldn't say it's unavailable. Like when we first started, we, you know, called all these climatologists and said, what's the best data? What should we use? Like, well, it's accessible, right? You just download these big data sets, terabytes of data. And then,
Starting point is 00:18:14 one, you have to know how to do that. Two, you have to know how to code Python R. Then you're able to search it and you get some information that is really hard to understand unless you're a climatologist. I think that's kind of the core value proposition of what we're doing. We're bringing all these different data sets for all these different perils into one place, making it searchable for your individual property. And probably most importantly, communicating it in a way that's really easy to understand
Starting point is 00:18:42 for someone that doesn't have a PhD in climatology. And so, yeah, I think it was technically accessible, but really hard to decipher and really hard to access. Yep. And so now you do this for through a website, but also like as a widget, right, a score that is embedded in real estate properties, not literal properties, websites and apps. Yeah, totally. Yeah.
Starting point is 00:19:11 So in like that mission of trying to get the data to everyone, we thought the easiest way would be get the information in front of people where they're already accessing all their other data, which is the listing portals, is the first place people go when they're thinking about real estate. On the consumer level and the commercial level, too, right? We go to these portals, we search a property. And so we've just been on a mission to integrate within each real estate listing. and our goal is to get on every real estate listing, alongside all the other really important information you get when you're looking at real estate, starting with the price of the asset, the price of the home,
Starting point is 00:19:51 what school district it's in, how many bedrooms, how many bathrooms there are, property history, what did it sell for the last time, market conditions, walkability, and just felt like climate should fit right in there. What's the climate risk of this home? So what does that, We might have to just, I was just saying to my producers, maybe we should do a little like demo after we're done talking.
Starting point is 00:20:15 But how does that show up? So you see WAC score and you see a climate score? Yeah, yeah. So we have a climate rating for each of those six hazards. And we give a one through 100 rating. One being the lowest risk, 100 being the highest risk for that individual property. Alongside that, we bring in what we call a narrative, like explaining why your heat risk is 80. Why is your heat risk high?
Starting point is 00:20:49 It's because a hot day in your location, Phoenix is 105 degrees. And in the future, and this happens eight times a year. So this is what we consider a hot day in your location. But in the future, due to climate change, and I'm making these numbers up, maybe it's going to be 50 days by 2050, 50 days of 105 degrees. So it kind of gives some context that everyone understands. And I think that's kind of that communication piece I was talking about. Do you think, well, before I get to the philosophical part of it, talk to me about how the business works. Like, who is paying you to do, you know, how do you get paid?
Starting point is 00:21:28 Do you get paid if people come to your website? I assume these real estate listing sites are paying you. Like, what's the business model here? Yeah, totally. I mean, fundamentally it's data licensing. So, yeah, we license data to real estate portals. And probably a bigger chunk of kind of our business is enterprise data licensing. So to all sorts of different use cases for people doing analytics, due diligence, and within commercial real estate.
Starting point is 00:22:01 And really, everyone in the capital stock within real estate. So equity investors, private equity reads. lenders, and these are all different people that need to understand what their risk to climate change is. And so that's another way we're licensing data out and monetizing the product. But our fundamental mission as a company is always to have a component free and visible for the consumers. So we get a lot of traffic directly to our website, climate check.com. And we'll always have something free there for the home buyer, the homeowner, the home seller. where you can just literally go and I'm pulling it up right now and put in your address and freak out.
Starting point is 00:22:44 Just kidding. I'm putting in my address right now. I'm typing while we talk. I am a 66. One to 66. Very high risk for drought. High for storm risk. Relatively low for fire risk, interestingly for the Oakland Hills. Relatively low for heat risk. Almost none for flood. So that's like the kind of dashed. board that you would see as a consumer, either ideally before you purchase the property or after. Is it, do you have any data to suggest that people are ingesting this information and then changing their buying decisions accordingly? Yeah, that kind of, you might not have meant it as a philosophical question, but it's kind of a deep question.
Starting point is 00:23:34 We did a study last year with the redfin. We're doing a bunch of overlaying our climate risk data with other folks' data sets and the really interesting stories come out of it. And they found that using climate data and specifically around fires in California, that folks are, they will have these big devastating events. And depending on the area, people move back. And we've, in specifically the Sonoma-Napa areas, we saw a higher appreciation of assets after these fires than the rest of the market in similar kind of similar and similar level
Starting point is 00:24:10 markets. So I don't think this data is not necessarily transparent everyone. There's not a lot of decisions making about it. So I don't think we're seeing like strong climate migration trends, at least in the research we've done so far. But I do think that'll change as consumers are more aware of the risks. There's a higher frequency intensity of these events. And probably most importantly, as lenders start to ingest the data, I think it's going to trickle down to the end consumer and it's going to be priced in ultimately to their decision.
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Starting point is 00:25:50 He told us that Bubble helped him grow Gifting's pre-launch community with no coding required. Bubble is offering one month free on any of their paid plans, ranging from just $29 a month, all the way up to $529 a month. But act fast, because they're only offering this deal for the first 500 redemptions, head to bubble.io slash twist and snag one of these 500 coupons today. I mean, that's where I wonder how the kind of normalizing of the availability of this data and also the ability to make database decisions as a result. Like, how do you see that impacting the industry?
Starting point is 00:26:27 Do you think there are lenders who might just say, sorry, no. we won't finance this location. Yeah. No, I mean, we kind of internally have been calling it climate lining. You know, I think there's all these kind of horrible places your brain can go. I feel like you should trademark that. Like, that's a big, it's a bad. It's a derivative of redlining.
Starting point is 00:26:49 Right. It's like it's got a really bad association. Yeah. I don't know if we coined it. One of our advisors, Jesse Keenan is a kind of a thought leader in the space. It's been talking about blue lining for a while around flood. But I do, there's all these other perils, right? Like highway and from hurricane events, fires, even extreme heat.
Starting point is 00:27:11 And so I think, yeah, I do think, you know, that is a risk. And our view is transparency of data and information is the most important. Like everyone should be on the same level playing field and have the same amount of information. It shouldn't just be, you know, big data analytic driven financial institutions, understanding this data and making decisions around like the consumer deserves to know it too. But I think after that, you know, we need to be thoughtful about where policy goes. I know there's a lot of policy movement on the federal level around this stuff. And I know they are thinking about, you know, what are the consequences of these policies?
Starting point is 00:27:52 And make sure they avoid unintended consequences like climate line. How much do you think you could start to become a ground truth for some of those decisions. Like, how hard is it for you to, I mean, do you cover the whole country? Like, how much data do you have about locations? Yeah. Right now, our coverage is of those six hazards, we cover the lower 48 states. And, and then we're also kind of rolling out into Canada. There's a lot of interest in the kind of Canadian real estate market around climate data. Wow. And I think, you know, there's a lot of folks doing a lot of good work in this space. Climate. at risk. And our view is rising tide, lifts all boats. And I think we all just need more
Starting point is 00:28:36 people ingesting the data, more transparency around it. And I think then better decisions will come. Have you seen the demand for it increase all through that capital stack that you mentioned? Yeah. I, man, like we were talking the other day, we've really seen an inflection point maybe in the last three months, I think. The original kind of wave of folks we've been talking to, and getting data to are equity investors in the commercial real estate space. And now that's become best practices, but there's been a big influx of all these other use cases, particularly in the lending community. I think a lot of that's pushed by government, like incoming government regulation around
Starting point is 00:29:21 climate risk disclosures. And it's kind of been a long time coming, but I think folks are realizing, hey, we need to be looking at this because it's going to, yeah, the equity is at the highest risk of loss, but some of these events are are so impactful that we need to be looking as a lender. So it's cool to meet all these people and get them data and try to help them figure out how to use it, how to ingest it. But it's, yeah, it's all materializing. Well, it's interesting too because, you know, we talked before this interview and you are one of,
Starting point is 00:29:57 this is where I should say, you are one of the rare startups I talked to who was like, I don't think we really need to raise money. Like, it's a, this is a real business with a product that is in increasing demand. Yeah, yeah, I think that's, uh, it's more luck than being smart. Uh, kind of put ourselves out there. We self-funded. We've been pretty scrappy. You haven't paid ourselves.
Starting point is 00:30:21 But it's, uh, I think that it's a good moment, right? We built a good product. and now we're able to feed a lot of folks' data that are looking for it. Yeah. Yeah, but never say never. Maybe one day. I mean, you know, we'll be here. We'll be here.
Starting point is 00:30:35 But it is testament to the fact that it's a moment in time when this data is incredibly valuable. And there's a lot of conversations about data as it relates to climate solutions, how to use it. Like, this really feels like an adaptation and resilience technology that's going to be, increasingly important as there might be parts of the United States that we have to abandon in 50 or 100 years, right? Like, not immediately, but, hmm. Yeah, yeah, those are tricky questions, right? And there's a lot wrapped up in there, you know, from policy, you know,
Starting point is 00:31:15 however municipality is adapting to this stuff. And it's complex. We try to shy away from the complete, like, disaster capitalism, scaring people, like, move now. And so really, yeah, our view to that is let's inform folks what their risks are. And then let's try to help them understand how they can mitigate those risks on their property level. How can you engage your mayor, your council people, your local municipality to help put together adaptation plans to protect your community? And so I think it's really about that local level flagging of risk, which is our job, and then helping people help give folks resources to protect themselves.
Starting point is 00:32:06 Right. Do you imagine ever maybe a version two or three down the road where you do connect to some of those resiliency resources? Because yes, obviously we don't want to say that you're out here advising people not to buy property in a certain place, but that there can be things that you do to harden your home or your business or your town, like you said. Yeah, definitely. Within, so when you go to our website and you can type in the address as a consumer and get a full report, which is a 40-page kind of deep dive into each of these risks with heat maps, kind of data over time, how these different perils are changing over time.
Starting point is 00:32:49 and part of that is, and we've got one or two pages for each pair of like, what can you do as a homeowner? How can you harden your home against fire, you know? And it's simple stuff that honestly, we put these guides together. And then we have a house in Sonoma, which is, you know, high fire risk. It's in the middle of the redwoods. And the first thing I did that week was move all the firewood that I'd stack right alongside my house. You know, move it away from the house.
Starting point is 00:33:16 And it's a very simple stuff that you can do to. really reduce your risk. Where can, I think we sort of alluded to this earlier, but you're on Redfin. What are some other big consumer outlets where people might encounter climate check? Yeah. I mean, we've kind of offered our data up to every level from the Realtor up to the National Association of Realtors, working with some MLSs, individual brokerages, pull data to our site. And then, yeah, the kind of listing portals, red fins of the world,
Starting point is 00:33:53 Mavoto, a stately, and then working, we're kind of in progress with a lot of others. So I think we're getting close to reaching our goal of getting on every real estate listing. And then the same in the commercial space. There's a lot of great commercial real estate portals. And we'd like to shop on every one of those as well. Where does the data come from? I know that over time you have evolved into having to create didn't aggregate some of your own data, right? Was that sort of an accidental differentiator?
Starting point is 00:34:22 Yeah. I mean, we start, yeah, exactly. We started with kind of pulling in all the best climate data out there. And internally, we're a company of just data scientists. Everyone codes, except me. And we bring in all the data, but where do we get the data from? We rely on this network of scientific advisors that we built that study each of these parallels It's their full-time job. They're researching it. They're writing papers on it, they're reading, and up on all the current research. So bring on all the data into one place.
Starting point is 00:34:58 But, yeah, there are some gaps in there, right, of what's publicly available, particularly flood data. So we built some kind of internal flood models for what's called pelluvial flooding or surface flooding or rainfalls and accumulates in the ground. So we're there, because that was something that people wanted to know. So we get a lot of consumer feedback too, which is cool. hey, we need more information of what this doesn't seem right from my area. So it helps us figure out what's next in a roadmap, but also kind of refine the data
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Starting point is 00:37:07 to get 20% off and report back how great they did because they've been working so hard for a lot of great companies and I know they're going to help yours. What do you think is next for you guys. Just keep growing. Yeah, I think it's tempting to get like, you know,
Starting point is 00:37:24 drawn into all these things. It's like a very broad space, different use cases. So I think stay focused, continue to do what we're good at, and make sure we're constantly bringing in the best data, make sure we're making it easy to understand and making sure it's accessible. So I think keep doing what we're doing is the, is the goal. And then just be there when people, people need data for their decision making. How do you imagine that this kind of data, you know, I'm always thinking about like,
Starting point is 00:37:56 I think about climate solutions in terms of sort of systems, gigatons, and behavior, you know, clearly this could be something that impacts and even changes consumer behavior and behavior at a systems level when it comes to allocating capital toward real estate. I wonder like, how big do you think when you think about the impact this could have over time? Yeah, I think, I mean, just generally climate risk awareness and climate decision making, like, it's going to push capital into certain markets that are safer. As more and more investors ingest the data and more and more lenders ingest the data, there's going to be longer-term bets on safer areas. And so I think there's going to be huge amount of movement of capital. And it'll happen over time, but I think there'll be spikes
Starting point is 00:38:47 when we see big, like climate migration events, right? Like Katrina, where a bunch of folks are moving from one area to maybe another adjacent city. And these are kind of an impactful event. So I think we're going to see a lot of movement of capital as more people do it. And this doesn't be guessing the future. I don't know. But I think another side benefit kind of in behavior is we've done a lot of like qualitative and quantitative research on the consumer level. And there's awareness, right? People read the New York Times or listen to NPR and they're like, okay, well, you know, we're aware of climate change. The icebergs are melting, but like, they're curious, like what it means for them and they want that data, but they don't have it. And it's not
Starting point is 00:39:31 readily accessible to everyone. That's kind of the problem we're trying to fix. But I think with that, now you have these right stakeholders, right? It's not some abstract thing. It's not a polar bear dying. It's like, hey, your home, your life savings might be at risk due to this climate change. And I think all of a sudden you build all these champions that are starting to now engage in this climate conversation, right? You're deep into it, but a lot of people, frankly, don't care. Or maybe they read about it. They care a little bit for a moment. But like if I said, hey, your home's at risk or, you know, it's an extreme unlivable heat. You know, all of a insurance is going to be canceled, right? There might be some externality that those people aren't
Starting point is 00:40:15 necessarily thinking about either. It's not just the weather. It's the financial pressures that will occur as a result of the changing climate. Yeah, totally. Yeah, the capital expenditures you make in your home to insulate it, get a bigger HVAC system, your utility costs going up, insurance, and these all kind of effect. And commercial real estate, we call it your operating expenses. As a homeowner, it's just like, what's your monthly nut? And there's all these different factors that we look at are kind of stressors to that monthly cost of homeownership. Now, I know you're not in the business of disaster capitalism, and I really appreciate and respect that. However, where should people go? I mean, are you in the process of identifying places
Starting point is 00:41:00 that look good long term? We do. The one kind of, it can consumer kind of request that we get a lot is like, give me the answer. Like, you, you like make me search each address. Like, can you just tell me the right answer? And I don't think that's one thing that's not really in our roadmap right now to do. Because I don't know if there is one right answer. I'd say, like, from a climate perspective, within the United States, and it's a big country, and we're looking at six different perils.
Starting point is 00:41:35 And really, there's tradeoffs, right? Like, you can trade a high fire risk or maybe an extreme heat risk in another location. And we see people, like in the COVID kind of migratory patterns, people are making these tradeoffs maybe without even thinking about it. And so it really depends on the individual kind of risk tolerance or what risk do you want to deal with. Because this is something that's going to affect all of us on some level. So we again, getting away from the disaster cows and just really want to help people be prepared. Yeah. But I think one kind of interesting thing to that is there's a lot of folks, I wouldn't say a lot,
Starting point is 00:42:15 but there's some really smart people in the financial sector that are making kind of big bets on where people are going to go and creating investment thesis is around location. And I think we'll probably see more and more capital go kind of into these kind of climate safe funds. Hmm. Interesting. But you have an identity. They have, but you're still not saying? They all have different kind of thesis is too. Got it. Really interesting.
Starting point is 00:42:43 Like some people are making big bets on water scarcity. Like this is this existential throughout, like water we can't live and they're making big bets on that. You know, some are, some is heat. Some coastal flooding is kind of an obvious one. And so really within each of the groups is different thesis. Oh, fascinating. All right, well, Cal Eman, founder and CEO, yes, of Climate Check? Yeah, I'll take that.
Starting point is 00:43:08 All right. Where can people find you? Climatecheck.com. Yeah, reach out. Love to talk to anyone. Go put it in your address. Make it personal, people. That's how we get it fixed.
Starting point is 00:43:22 Cal, thanks so much. I appreciate it. Hey, thanks for the time. Hey, everyone. Producer Nick here. I want to tell you about the SaaS syndicate. If you're a founder of a SaaS company with a product. and market, our investment team wants to talk to you.
Starting point is 00:43:36 Head over to the syndicate.com slash SaaS, SAAAS to apply to raise from the Sass Syndicate. And you can join Jason's syndicate of over 9,000 accredited investors at the syndicate.com. Producer Justin here, no cool startup? Check out openscouting.com, where anyone can refer a startup to our investment team here at launch. Even if you don't know the founder, if you're the first to flag a company for us and we decide to invest, you'll get 5K in cash or 10% of our carry. Hey everybody, producer Rachel here. Are you an early stage startup that has product and market, some traction,
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