Throwbacks with Matt Leinart & Jerry Ferrara - Owen Hanson details life in prison and his journey from a Narco to a different kind of ice cream man

Episode Date: October 2, 2025

On part two of our conversation with Owen Hanson he discusses his time in prison candidly, including learning the law of the land the hard way. Owen also details how his business savvy and penchant f...or entrepreneurship led to many hustles in prison, everything from making pizzas to the product that became his business outside of prison: ice cream. Owen reveals how he stumbled upon a recipe for making ice cream with protein in mop buckets in prison, and that eventually became his life’s work once he was released from prison and started his brand California Ice Protein.   Also, after the debacle that was the Cowboys and Packers Sunday Night Football tie, the guys wonder what rule changes they would make around sports if they had the power to do so.     Finally, Annie Agar joins the show to answer who is the worst team in the NFL today and stump the guys with some Twisted Trivia.   New episodes of Throwbacks drop every Thursday. Make sure you’re subscribed on YouTube and following on all podcast platforms. Also, make sure you’re locked in on social @ThrowbacksShow on all platforms for highlight moments, bonus content, and to engage with the guys & the Throwbacks community. (http://throwbacksshow.com/)      A big thank you to our sponsors:    Wendy’s  Wendy’s Chicken Tendys. Now at participating U.S. Wendy’s.  Twisted Tea Grab a Refreshing Twisted Tea Today.  https://www.twistedtea.com/locations    DoorDash Win weekly with DoorDash Streaks! Order every Saturday, save up to $250 during College Football Season. Terms Apply.      Zip Recruiter  Try FOR FREE at http://Ziprecruiter.com/Throwbacks   00:00 Intro  1:46 What was life like in prison  10:37 Wendy’s Fresh Take of the Week  18:21 Owen’s hustles in prison   25:36 How Owen started making protein ice cream in prison   35:17 Owen writes The California Kid and gets his Masters  43:22 Annie Agar joins for Twisted Tea Trivia  55:44 What happened when Owen got out of prison  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
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Starting point is 00:00:00 I said, O-Dog's a great dude who got into some, but he's a hustler. He's a grinder. Survivor. Maddie knows I'm a hustler, man. All right. Welcome in, everybody, to throwbacks. Please don't forget to like and subscribe on all social media at Throwback Show. and on YouTube, definitely hit that subscribe, but...
Starting point is 00:00:31 And follow us. Follow us. Yeah, let's get it going. Because today, Matt, we have part two of Owen Hansen. How insane. I mean, first of all, how insane last week? Just to kind of just to listen, read listen to it. And then how many texts and stuff did you get from friends and people just like,
Starting point is 00:00:49 dude, this is insane? I got a lot of texts from my Brooklyn buddies that were like, this is like somebody we grew up with. I'm like, yeah, because you guys used to get into some trouble too. So, yeah, you want to set up a little bit of part. Yeah, I mean, for the audience. Yeah, so he, he was finally arrested. In his own words, remember, he was relieved to finally kind of just end the crazy, the run. A 20-year sentence was really just the beginning of his story because that's where his new life started, whether he was
Starting point is 00:01:13 learning the rules of prison, the hard way, which is crazy stories from prison, or using that same hustle and business mind that had him earning a million dollars a day to create new business opportunities, even behind bars, never stopped grinding, never stopped hustling. Now he's free in his path here needs to be seen to be believed so here's owen part two and member be sure to check out his doc cocaine quarterback on prime video out now yeah unbelievable he gets arrested and his words were um relieved all right let's get to part two owen hanson a big part of i think still that people don't know is just what life was like in prison and obviously it led to you this and the business and all that which i'm excited to talk about because to talk about that talk about where you're at
Starting point is 00:01:57 You talk about the cuffs, the relief, which is crazy to think, but the relief. But then prison is no fucking joke, as you know, and I don't know. But that first day, that moment you step in there, what's that first day like for you when you walk into prison, knowing that you're going to be there at the point was what, 20, 21 years? 21 years, man. And you're 20, how old are you at this time? 32 at the top. 32. It's, you know that rush.
Starting point is 00:02:27 we had when we walked out that colosseum and you're like what yeah okay it's that rush but opposite like you're fearing your life yeah like like your shock caller's telling you you have to put your boots on you have to be up at 530 in morning as soon as those doors crack at six you're ready to go and and it keep going to USC around you know this this silver spoon your whole life and growing up in the beach you know i'm a surfer kid you get there and you're looking at these people around And you're like, dude, I do not belong here. You know, murders, cartel bosses, Crips, bloods, Mexican mafia, you know, the list goes on, Aryan brothers. Like, you're like, what am I doing here?
Starting point is 00:03:10 Like, I don't fit in. But listen, I broke the law. I belong to go to, I belong here. I understand. I, you know, I deserve this. But it's, it's an eye opener, right? When you go to prison and you're given, you know, a bone crusher. And you don't even know what a bone crusher is.
Starting point is 00:03:27 He goes, you got a bone crusher. You're going to take this. This is going to be your spot where you keep it. I'm like, dude, what am I going to do with this? Like, this is for you if you go to war. You know, you go to war. If you see any whites fighting, you go grab your bone crusher. And you're like, oh, my gosh, what have I gotten myself into?
Starting point is 00:03:43 It's a whole different assignment then playing tight-end. And you weren't, and like the thing, you weren't a fighter at all. No, I'm a lover, man. I tell girls I have a big qual of her. You were the ops, like you were the brains and all that. But I, yeah, that's got to be, did you, when you were in there, did you, I guess you felt relief. And at that point, you didn't owe the cartel anything.
Starting point is 00:04:03 So you kind of, that was like a clean, did you feel, I mean, you feared for your life naturally or did you fear like, well, shit, I'm, I've connected to so many people in this world. Like, there's someone, they're going to come after me in here. Is that a feeling in there? To be honest, I knew when I was in pretrial fighting my case, I had a lot of like, the members from the cartel, the workers, like the, the drivers and stuff, they would come up to me and shake my hand and be like, hey, the boss sends love. Thanks for not, not telling you.
Starting point is 00:04:29 I stood strong, right? And people don't understand that, right? They think, wow, he's out. He must have read it on the boss, right? So you've got to see the story to understand how it happened. But that sense of relief knowing that, okay, I'm good with these guys. Like, I was like a folk hero in there. You know, they wrote a Mexican caritos song.
Starting point is 00:04:46 They're almost on your side if you need something. You're like, hey, yeah, anything I needed. I remember guys would come up to me. Hey, if you ever want to work again, I'm like, dude, hi, I'm done. They're like, come on, man, just one time. I'm like, nah, no, no, no. Because you know how that goes. The snowballs back in play.
Starting point is 00:05:02 I've had accountants for the same cartel I work for coming to me and says, hey, we'll make you a million dollars a day again. Come over. I'm like, no, no, it's not happening. And just prison, man, was just, it was an eye-opener. My mental health was tough in there. I can only imagine what the thoughts are going through your mind. Especially like those first six months.
Starting point is 00:05:21 I mean, gosh, I get bad every day. but like because at that point you still don't know and then at some point you know you get the call that you can do this to get your sentence down which we can talk about but like those first year months like what years right yeah my first cellie was like 400 pounds and he was snoring like a bear oh man how am i going to get through this you know like 400 pounds like just that little thing right there could ruin your whole time because you don't sleep the whole time now because you got to listen to him and then you can't go to sleep when he wakes up because you have to be with your on at 6 a.m. when those doors open.
Starting point is 00:05:54 So it's like, man, I got to get out of here. Like, how am I going to move? Like, you know, and you don't want to look with him and disrespect him because respect him, because respect's a big thing in prison. Like, you can't even cut across a TV without, you know, being having a problem. You know, everything's like, excuse me. Like, when you and I are walking, excuse me, even if you don't touch the guy or anything, everybody's so on pins and needles.
Starting point is 00:06:19 How did you earn guys respect early on? You know what happened that, like, Vice and Rolling Stone started writing those articles about my story? So they all knew. And then I'm starting to play sports in there. I would hoop it up, you know,
Starting point is 00:06:32 that I'd be on the volleyball team. You're good athletes. Yeah, so then they're like, you're talking about being a chameleon. You were a chameleon in jail too. Just they fucking love those. Like, hey, come on, you're on the basketball team with us. Oh, you play volleyball, no way.
Starting point is 00:06:44 Like, yeah, do I ever? Yeah, like these guys had no clue. Well, yeah, let's talk about the chameleon part of your life, it could be one of your biggest attributes right like you i feel like i'm walking out of this getting to know you a little bit and if someone asked me like what's owen like i would say in addition's just like your story i'd be like owen to me seems like one of those guys you could drop them in like almost any situation and he's going to figure out a way to i always figure out a way you know like
Starting point is 00:07:12 that's really what the chameleon is like you could talk to anyone yeah you could find a common thread with anyone and to survive the things that you survived you i don't think you're you could not be a chameleon so now you're in this scenario 6 a.m. boots on ready to go you're tapping into that chameleon sports and all that when do you start again i'm not going to say you start like enjoying your time but when you start feeling like all right i'm managing this now like i'm managing this scenario better than i was when i the first six months you know you know you learn i'm gonna tell you a funny story just so since we're talking about camillians um my my one of my partners on my indictment, who you saw on the dock was named Tank. And he was a Crip. He was a
Starting point is 00:07:53 Crip. And he went to one of the prisons I went to. And this was the beginning of the prison bid. So I don't really know all the rules. Right. So I'm going to Tank and he's obviously an African American and I'm chopping it up with him. And I'm like, dude, I got some chips and some salsa. Let's chop it up. And I started eating chips and salsa. And one of the shot colors for whites sees me eating food with the black. He's like, what are you doing? And in prison, that's a big, big no-no. And they said, come on, you're going in the cell. And two white guys beat me up for 23 seconds.
Starting point is 00:08:25 They timed it. Boom, boom, boom, boom. Just throwing. And you have to take it. And you just take it. And you just take it. And I'm like, what did I do wrong? You don't eat with the blacks.
Starting point is 00:08:34 I said, man, I've been playing sports with blacks my whole life. I've been, that's my co-defendant. Like, that's my dog. Like, that's my ace deuce, my right hand. He's been working for me for 20 years. What do you mean? I can't eat a chip and a salsa with him. He goes, no, you're in prison now.
Starting point is 00:08:49 You follow these rules. That was a big eye opener, right? Yeah. So I was like, man, this is tough. And what are you going to do? Go cry in yourself? No, you just, you can't. So you got to learn the rules.
Starting point is 00:09:00 And you go crying yourself. You learn that you're no longer that Superman that can do anything. You have to follow these rules. Because you got to remember, these guys have nothing to live for. They have life sentences. They could stab you and not care. What are they going to do? Get another life sentence.
Starting point is 00:09:15 They don't care. And that world in there is the only, world they'll know for the rest of their life so and they're so institutionalized power in that world too is like for them it's the only chance they have to get it's the only power they have yeah what was the wildest thing you saw there man that you could that you could share I saw murders yeah dude it was vicious I don't even want to scare the audience but it was vicious yeah Mexican mafia put a hit on someone I was like holy smokes I knew like okay I do not belong in this prison like you know but it's vicious I remember one time these two cellies, they live together.
Starting point is 00:09:50 And the guards, every 30 minutes, they come and count the, make sure everyone's in their cells. And it was when I was fighting my case in San Diego. And the guards take the flashlight and make sure you're in there sleeping. And all of a sudden you hear them hit the deuses. And the deuses is like, all the cops are coming here. And both of these two guys were shot some heroin and both died over. Oh.
Starting point is 00:10:15 Yeah. Yeah. One time at Victorville, which was another prison, I saw a guy hanging from the third floor with a sheet tied to his neck. Like, it's just like, I do not. You know, you're like, oh, man, this is, this is brutal. Get me out of here. I got to get out of here.
Starting point is 00:10:32 Yeah, I got to get out of here. All right, it's time for fresh take of the week presented by Wendy's. Wake up with Wendy's breakfast. Matt, a lot of talk recently about rule changes. highs, overtime, even stuff with golf, with the envelope and all, like, there's a lot of rules that need to go. But if I were to make you sports commissioner for the day, what rule are you changing in any sport? Well, there's a lot.
Starting point is 00:11:01 There's a lot. First of all, in college football, I changed the targeting rule. I think it's, I think it's necessary, but the consequences and all the nuances of it are just insane. that's one uh two the defensive pass interference in the NFL i mean a free 70 yards if you get a like i just don't understand it um and then the last one i look at did the envelope thing was crazy and i know that was just specific to the rider cup but like what like what i've still i still i would love you to explain that to me but i know he got a half a point for not basically just being injured um but i think the big ones are in in there's some big
Starting point is 00:11:44 ones in football that need to be changed. Yeah, look, the Ryder Cup thing, this is always my point with sports. Like, I love to stick to the way it was and honor the tradition, of course, but the envelope thing with the Ryder Cup is honoring a tradition. That's how they did it a hundred years ago when they started and they were trying to get the Americans to come play in Europe. So they were doing the envelope thing because guys, I don't think we're showing up. Right. So I applaud the tradition, but that's some of these traditions were made at a whole different time. It's like pitching. Like baseball was like, okay, how do we make games faster more? Right. The pitch count, right?
Starting point is 00:12:23 Changed everything. Which was great. I think is awesome. That was an awesome rule change that never existed. Like, we need to be able to adapt to some of these rules. It's 2025. Like, and the tie in the NFL is is a joke to me. It's pretty like, dude, it's a, like it's the NFL. It's a greatest sport in the world and we're fighting for a tie. Like, I know they changed the overtime rule to give both teams a chance. Like, I understand it ends in a tie. Let's just go to college, man. Let's just go do a couple two-point plays.
Starting point is 00:12:55 I mean, safety at this point, like, what are we talking about, you know? Like, what are we talking about? So I have a rule. Well, it's not really a rule. You don't have a bunch of things. But anyway, the rule, I want to change a rule in fantasy football, which is not a sport, but it is connected to a sport, okay? You know I want to get rid of kickers
Starting point is 00:13:14 We're going to get rid of the kickers And then what we're going to add to it is We're going to have a new point system For pass interference Because my biggest pet peeb Is when my receiver is dominating But he's just getting PIs all down the field I think it should count for something
Starting point is 00:13:32 I think PIs should count for something But if he catches the ball it counts Right but there's some that are just like He was going to catch it And it was such a blatant Like if you draw four pass interferences that, like, should count as something. Don't you think that's an incredible feat?
Starting point is 00:13:47 Like, you are getting yard, like, that's like 70 yards. What would you, okay, yeah, what would you change in golf? I want to, I know you. Golf, and I pitched this to Justin Thomas, and I will say this, because now we all just watch the Rider Cup, okay? Think about the added layer of drama. If we got rid of the honor system with the T-box, meaning if you won the hole, the previous hole, it's your T-box, you go first.
Starting point is 00:14:11 I think it should be you in the hole, Matt. You can now decide, do you want to go first? Or maybe the wind just kicked up. And maybe it's getting a little firmer out there. And you're not sure about the club selection. So you make the opponent go up. I think that would add a great layer to match play. Yeah.
Starting point is 00:14:29 I mean, Justin liked it. He liked that idea. I don't know. I just feel like sometimes there's an advantage. It just depends on if there's an advantage to go first if you strike the ball and you're there, then it puts pressure on the second. there's also an advantage to sit back
Starting point is 00:14:42 and see what you have to do but I think it's a big advantage with golf with conditions like if you're coming to a par three and it's windy and you can say well let's just see what yeah and in real time you can make the decision what yeah I think so yeah I mean again like the honors
Starting point is 00:14:57 like yeah that'll be it but I think you're absolutely right with the NFL I think that's the biggest one even more so than the envelope thing the rider cop that's well I want to I mean would you want to see college football overtime rules in the NFL after the first 10-minute period
Starting point is 00:15:14 just like we saw this past week. I think so. Like no one wants to see a tie. The NFL is clearly about offense at this point, right? Offense puts butts in the seats. It makes fantasy football and betting exciting. So I just think that any way we could just add to overtime being smoother
Starting point is 00:15:31 because also now too you got with the Cowboys, like if they get one first down on the kickoff rules, they're basically in Aubrey's range for a field goal. So I would like to see them do the college football role. I think it's a smart change. Can we just say the kickers legs this year? I mean, guys are just making, I mean, guys have enough from 75 yards. You're either making it from 65.
Starting point is 00:15:56 They might not make it, but the 31. Yeah, it's unbelievable. And some teams still don't have a kicker out there. They still don't. Some teams still haven't figured it out. So shout-outs to Wendy's. That's our fresh take. Let's get back to Owen Hanson.
Starting point is 00:16:10 thing that they do touch on in the dock a little bit, but I feel like there's much more to the story is, you know, again, in chameleon form and being like a business. That's why I think you could have really, I think no matter what world you ended up in, you were going to have success, right? And you found success in a industry that's really, like no, like said, no one really ever gets to the end without one of those two things happening. But you, you kind of develop something in, in prison that was a business, right? Maddie knows, I'm a hustler, man. Yeah, you are a hustler, baby.
Starting point is 00:16:45 I just got you. I said, I said, O'Dog's a great dude who got into some shit, but he's a hustler, he's a grinder. Survivor. He's a survivor. That's a good. I definitely surviving. Because in prison, I was like, okay, you only can spend $300 a month.
Starting point is 00:17:01 Like, I don't feel good about asking my father, who doesn't have endless amount of money. I'm not going to ask him. I'm in prison. And it's like a, yeah, it's insulting. Like, so I'm like, okay, how am I going to figure out how to afford my, my, my, my, my eating habits, because you can only spend $300. You know, and it was just an accident.
Starting point is 00:17:21 I had so many little hustles in prison, like in the beginning, I had a store where you charge 30% markup and you sell like candy bars and, and, and you buy a candy bar for a dollar and then next week you owe me $1.30. So like little, little hustles like that I learned. And the second one was, I was making pizzas in Lompoc and I called it, nice guy pizzeria and I would make these pizzas where I would take these tortillas you take three tortillas and you make it like a like the circle and you put it on a plate a round plate like a we actually use cardboard from um toilet paper they give you the cardboard and you cut it like a
Starting point is 00:17:55 pizza dish so you make that's your your the bottom of your tray and I remember it everyone was making pizzas but I wanted something unique and I'm like you know what everybody that has their tray I'm going to cover it with Solofane and I'm going to put their favorite football team on on there. And so I'd go to the library and I put like if you're a Raiders fan, I'd put Raiders on your, on your dish. So it was like customized to you. And I offered a service. I said, every Sunday I deliver a pizza for you. And it's $40 a month. Then you get a pizza every Sunday for your football guy. So basically four pizzas with your football team. Yeah. And anything you want on them. So and then I said, you know what? I'm going to start doing the stuff crust. So I started putting
Starting point is 00:18:31 cheese in the crust. Right. And we don't have ovens in pizza. But you're using the same parts of your brain how are you making so how are you making so people are like how do you cook it so that's the secret man that's the secret this is the hard part and i was the only one able to do this one um i had a job like you get a regular job working in the prison you have to it's mandatory so you have to have like a nine to five job in prison and i worked for this as counselor and the counselor would like have me like drop off toilet paper get paper towels and put it in the bathroom i was like a janitor for him and uh mr floyd was his name and he said uh hanson you know Anytime you need to use that microwave, go ahead, you're a good worker.
Starting point is 00:19:09 So I was like, ding, ding, ding, ding, ding, ding, ding, ding, like, there's one microwave in the whole unit. And you have access. And I have access. I'm like, okay, this is, this is my calling. So I start microwaving my pizzas. Because most people in prison, the pizza makers, they take their pizza, they put it in a plastic bag and they put hot water on it. It doesn't, just hot water, it's mushy, you get it. You're like, soft.
Starting point is 00:19:32 So I was like, okay, I got the microwave. Holy shit. So I started microwave. my pizzas. First I'd microwave the meats, the sausage, the pepperoni, so it's nice and crispy. And then I would put it on the pizza and then I'd microwave that and I'd fill the stuff crust
Starting point is 00:19:46 with cheese. So I'd wrap the corners. So now I had a stuff crust. And then I would offer the stuff crust, all the meats in this $50 a month, you know. I mean, guys must have been like whole, I can't believe we had stuff. Oh.
Starting point is 00:20:02 The water pizza makers. Yeah, the water pizza's maker. And my shot callers said, hey man, these guys are upset that I said well listen no problem tell them to bring me their meat I said every bowl of meat they bring me I'll charge them $5 and I'll microwave their meat so these pizza makers were so happy
Starting point is 00:20:17 because now they have access to microwaves yeah I'm microwaving it and I'm bringing it back obviously they don't get the tortillas you still have your business I still have my business but you're not shudding five bucks out of time you're not putting them out of business for two minutes of microwaving you're not putting them out of business and you're getting a little bit
Starting point is 00:20:32 this so chameleons going from a million a day to making five bucks but but I bet the rush in some way was still that because the tension it caused you the shock colors talked about this about me like
Starting point is 00:20:47 doing this and they're like dude he can't be doing that like he's taking a problem I'm like dude I'm gonna fix that problem because now I'm offering them their meats the same way I'm selling my meats so I resolved it I go to another prison I'm like oh dude everyone's making prisons
Starting point is 00:21:02 the pizzas yeah so I don't have my microwave My classification drops down because I'm behaving, right? And now the next prison I go to, I'm like, man, what am I going to do here? Everyone makes pizzas. There's access to microwaves now. I'm like, dude, that's not my hustle. I'm like, hmm, this girl that I was dating came and visited me, and she was from Mexico. And she's like, what do you do in there?
Starting point is 00:21:24 I was like, man, I'm trying to find a new hustle. I don't know what to do. I said, I used to make pizzas, but everyone makes pizzas. She goes, why don't you make my family's saviche that we used to have in Mazelan? I'm like, ding, ding, ding, ding, ding, no, I do. When she said that, I said, wait a minute, that'd be a good idea. That's a big idea. How could I pull this off?
Starting point is 00:21:43 And I know the commissary sells mackerel and tuna. Okay. Okay. At Christmas time, they'll sell you octopus and clams. Right. So let's just focus on mackerel and tuna. My celly works the kitchen, and he's the vegetable chopper. Okay.
Starting point is 00:21:58 So he has access to onions. You got a vegetable guy. Palapeno. So I'm like, okay, I said, I called her on the, And I said, can you come back next week? She goes, what do you need? I said, just come back. I want to talk to you.
Starting point is 00:22:09 She comes back. I said, give me that recipe. So she tells me the recipe. She goes, you need cilantro. You need two jalapanias. You need the red peppers. You need the onions, the bell pepper. I'm like, okay, I'm just putting it all in my mind.
Starting point is 00:22:19 And I said, how do I cook the meat? She goes, you take a lemon juice and you let the fish soak in the, and it'll take the taste away, a fishyy taste. So I remember, I go to the commissure and I buy all these lemon squeezes. They're like 90 cents. And I'm squeezing all these lemons. and macrills and tunas I'm mixing and I'm putting all these limits.
Starting point is 00:22:37 You're like Ratatoui. You're like a chef. Yeah, so I'm putting it in bags and I'm letting it sit. It's just sitting there. And then I got my celly who's chopping up all the vegetables that he took out of the kitchen
Starting point is 00:22:48 because he works for a vegetable prep. So now I'm chopping up all the vegetables and I line up these peanut butter jars I have like 10 of them lined up. And so I put a vegetable scoop, fish scoop, vegetable scoop, fish scoop, right? And then I'm shaking them up.
Starting point is 00:23:03 And the key is with Saviche, You need to let it sit overnight. Right. So then I go and I get this ice bucket. I get these mop buckets. This mop buckets is going to come in handy again. Okay, so then I get these mop buckets and I'm throwing my peanut butter jars with fish and in vegetables. And I'm letting it sit overnight, put a blanket on it.
Starting point is 00:23:20 So in the morning, I go to all these guys. You got to remember, there's a lot of Mexicans in prison. So I go to all these guys that I knew are going to want this. And I'm like, hey, guys, I got saviche. And they're like, you don't got saviche. Has anyone ever come up with saviche? I don't think you could find anyone else who's ever done that. Not a prison.
Starting point is 00:23:39 And I go, guys, I got saviche. And they're like, you don't have a speech. And I said, dude, let me give you a chip. And I gave one chip. And they're like, oh my God, they told everybody. Guys from Sinolaoa, Michigan, fucking everybody, they're all like coming around. Dude, we want it. I'm like $15.
Starting point is 00:23:53 Dude, the next week I had all the same guys, they're trying to prepay me. No, we want two bottles, three bottles. I'm like, wait. Now you have to fill these orders. Yeah, I'm like, man, maybe this is not the business for me. Because it's hard to make it. You have to snuggle. You got to smuggle stuff out of the kitchen.
Starting point is 00:24:06 And it's not a guarantee. So I had to use my smuggling routes again. You wouldn't believe it. So I got, dude, I had to figure out a way to bring the vegetables out because now my cellie's like, dude, we're going to get hit. They're starting to pat me down. I said, don't worry about it. I said, what we'll do is this.
Starting point is 00:24:22 We'll put an onion on you, just one. And we'll have Johnny come right behind you. So when they take your honey, Johnny will walk right by. And he's a diversion. Yeah, the version. Just like we did in the drug game. so in the drug game we'd send a guy over in a border with a you know five kilos of meth we don't care and then the next guy's coming through with a hundred birds of coke so like it's the same thing
Starting point is 00:24:42 i'm like okay this is how we're going to get them right when you walk just kind of like pretend like it's bulging out and he's like okay so he's like some acting bombs it's like a mark because you want them stopped because there's only there's only there's only one guard no they take the onion yeah who cares right don't do that again yeah don't do that you're going to lose your job. Yeah. And then Johnny comes through with, we have these back straps and we strap them up.
Starting point is 00:25:08 We got like 100 onions strapped to them. Alpanios, bell peppers, everything, man. So now you have enough. So now I have enough to fulfill the orders. But it got stressful because then my house, my cell, I was going to call it my house. My cell started to get raided like, hey, man, what are you got all these? Yeah, they're on to me.
Starting point is 00:25:26 I'm like, you know what? Now you're bringing heat. Yeah, this is not my hustle anymore. Like I'm done with the saviche. I was like, but I'm, you know, I'm still working out. And so every day I would make a protein shake, you know. How do you make a, so you have that stuff you could buy, right? So you can buy protein on the commissary.
Starting point is 00:25:45 It's $1.50. And every morning you get a crate in a milk. It's like one milk per customer. And you got that one and you're saving that for you, like if you're working out. Every Tuesdays and Thursdays, you get bananas. Okay. So I'm like, okay, I'm going to do this. I'm going to take my protein shake.
Starting point is 00:26:00 my milk, my banana slices, get peanut butter from the car, commissary drizzle it up, shake it up. I'm gonna put them in my ice bucket, which is a mop bucket. I'm working out. Every day I get back from my workout, I drink a protein shake. It was like my routine. I told people my body was in prison,
Starting point is 00:26:19 but my mind was on the outside. So I was at Equinox working out. You were able to back now to the Earth Bar to have my protein shake. Shoutouts, Earth Bar. That's how my mentality was, okay. I can't wait to get the earth bar. You know, I finished my workout,
Starting point is 00:26:33 pull it out of the mop bucket and drink it. Fast forward one day, the ice machine broke down. I only had like that much ice left in my mop bucket. Like, man, I'm not going to be able to have my protein shaking my cell. He goes, dude, just throw some salt on that. He uses salt and ice get things colder. I'm like, man, whatever. So he takes salt.
Starting point is 00:26:54 We'd have these salt shakers and we just dump them on there. I remember I go workout with my crew when I come back. And I grab it. Man, your salt trick, it locked this thing up, man. He goes, dude, just try it. Maybe it'll taste good. Maybe it'd be like ice cream. And I opened up.
Starting point is 00:27:11 I'm like, dude, this tastes like ice cream. Oh, my God. I said, I just figured out my new hustle. This is protein ice cream. I said, dude, I got to see if this was going to work. So now you're in the lab. Now you're in the lab. Yeah.
Starting point is 00:27:25 Breaking bad here. I'm like, okay. Okay, I got to get this. Your mind never shuts off. It never shuts off. Girls are looking at me after we're done having sex. And like, are you okay? I'm like, yeah, I'm just thinking about what work.
Starting point is 00:27:36 That was great, but I'm already, I'm thinking about tomorrow. Honey, but honey. So I'm now, okay, my mind's turning because it doesn't stop. I'm like, okay, I can fit seven peanut butter jars in there. You know what? I'm going to do a sample run. So I do seven. And I got three guys I work out with them.
Starting point is 00:27:53 I'm saying, hey, guys, after a workout, we're going to try something out. A little R&D. Boom, I gave it to him. Like, dude, what is I? I said, I sell ice cream. Like, you sell ice cream? I said, no, I don't sell it yet, but I want to see if you guys like it. Yeah.
Starting point is 00:28:05 So they're eating like, dude, this is awesome. I'm like, are we just saying this because we're in prison? Like, come on. Is it really good? And is it awesome on the outside? Yeah. That's what you start thinking, right? That's what my mind thinks.
Starting point is 00:28:15 Right. And I said, do you think we could really sell this? Dude, sell it for 15 bucks. No one has ice cream. And I'm like, 15 bucks. No one's going to pay 15 bucks in prison. I mean, Ben and Jerry sells two scoops for seven bucks. who's going to pay 15 for prison ice cream?
Starting point is 00:28:31 They're like, dude, you're the only guy that makes it. And I said, all right, I'll try. I remember the next day I made a batch, sold out. Went right away. Right away. I was like, okay. You probably get immediate feedback, right? Right away.
Starting point is 00:28:43 I feel like in prison, it's not like... Because you have a unique item. You're not checking reviews. You get instant feedback. Dude, you have people offering you double. Right. And you're like, no, no, it's 15 bucks, but one per customer. With MX Platinum, access to
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Starting point is 00:29:46 And then I was telling you, before we went on, I started to consult these guys that are running the ticket. There's bookies in there. And I said, hey, your lines are off right here. This minus three should be minus three and a half. and I said, your totals are wrong and I give them advice.
Starting point is 00:30:01 Little advice, free advice. And I said, but the advice isn't free. It costs something. They're like, what does it cost? I said, I want you to buy my ice cream,
Starting point is 00:30:08 all of them. I said, this is how you're going to get your customers to gamble more money with you. If they give them $100 a week, you give them one ice cream. So every customer that you have... You need a promotional
Starting point is 00:30:19 gambling bet essentially. So every customer, in $100 in prisons a lot. For a week, that would be the equivalent for like $10,000 out in the street. So he's got all these guys guys betting $100 a week to get that ice cream. I'm like, see how it worked for you, right? You're
Starting point is 00:30:32 happy with your $15 purchase? And now I just said, hey, I'm not making ice cream for anybody on the compound anymore. I'm going to let this guy run his business. So you only get the ice cream if you were betting through this person. Yeah. Wow. And that's what I did. I said, you know, you just take it all. This is your thing. And that's what I started doing. You know, I said, you know, I'm not going to go unit to unit. Because I was, before I was hustling, I was going unit to unit, smuggling ice cream all over the place. People were calling me the ice cream man. The ice cream truck is coming.
Starting point is 00:31:01 It was a different type of ice cream this time. Drug king pen to ice cream, man. That's a good ring. From narco to Palatero. It's a palatero's ice cream man, right? So I remember, I said, hey, I told the guy that ran the ticket, I said, just buy them all. And I remember one Super Bowl. Towards the end of my bid, I was like, he's like, dude, I think I'm going to need like 50 ice cream.
Starting point is 00:31:25 I'm like, dude, I'm going to make more money. money than the correction officers this week right yeah that's a big order and and that's what I did but I everyone's like dude well how about competition you know I said I stopped the competition they're like how I said I monopolize the salt without the salt you can't make the ice cream what's the process like that that was a so tough negotiation right so in facilities which is like the people that take care of the the actual prison there's one inmate that helps and the inmate has access to like all the supplies right and in in the prison i was at and and it was in colorado if it snows they take this stuff called rock salt and they throw it on the sidewalk to melt the
Starting point is 00:32:06 ice right it's for so people don't so i knew he had rock salt because remember before i was buying those little ones i'm like this is taking me forever so i was like okay i need access to the rock salt he had like 50 pound bags and uh we'll call him juan i said hey won i i i need those the rock salt every week from you i need a exclusivity with you anybody tries to buy rock salt don't don't allow it. I said, people are going to start asking you because they like my ice cream. I said, $100 a month.
Starting point is 00:32:32 And I said, every time I make an ice cream, you get one. He goes, okay, have a thing. Done deal. Yeah, done. We shook hands on it. And when you shake hands in prison, all you got, all you got is your word and your balls, so you don't break them for nobody.
Starting point is 00:32:43 So we shook hands, and he's like, you got it. So people are coming to him trying to buy salt. He goes, no, talk to, talk to Owen. Owen in unit A has it. So they're coming to me, hey, let me buy some rocks salt. No problem. Peanut Butter, drives $50, $15 of rock salt.
Starting point is 00:32:58 Well, one peanut butter jar makes one ice cream. So now I'm like, okay, go ahead and make your ice cream, right? But you're still paying me $15. So I'm monopolized the salt game. And I was like, they can't get mad. I'm selling them the salt. Yeah. They're still able to make their ice cream.
Starting point is 00:33:13 They don't want to buy money. You're not disrupting. Yeah, I'm not disrupting. And I learned that over time. And I learned that over time from the pizza problem, right? Yeah. So now I knew how to make people happy. And so once I monopolized it,
Starting point is 00:33:26 then my mind starts turning, you know, now at this point of my prison bit, I'm writing this book, The California Kid. I go back to school. I get my master's degree. Man, did it take a long time to get that? I had to send letters to all these deans at all these schools and tell them I'm in prison. I have my bachelor's from USC. Finally, this university out of Santa Ana, California Coast University, accepted me into their business administration program. Wow. So now my... Oh, it was great. It took me four years to get, but it was awesome.
Starting point is 00:33:58 I was like, okay, now I need to put this business to use. And that's when I started to build this brand inside prison. And when I was selling my ice cream in prison, I had a guy that would tool the peanut butter jars and said, kingpin creamery. That was the name of my brand after my moniker, right? There was a kingpin. So they're like, kingpin creamery. So all the cards were like, oh, there's kingpin creamery. You know, everyone knew me as like a king.
Starting point is 00:34:24 Yeah. Yeah, and then I got out. And I knew I was like, I knew I had a niche. I was like, man, I got a story. And while I was in prison, I remember there was a Russian guy that I did some time with. And he said, hey, I'm going to buy a cell phone for $5,000. I said, $5,000. He says, yeah.
Starting point is 00:34:45 I said, you know what, I'm going to give you an ice cream a day, anytime you want one. And I said, I see what's happening in the world. Social media is blowing up. My mind's already thinking about the real world. I hear all these people. I go on ESPN and watch like, shoot, you're even on it with your social media. You know, all these things about social media. Because you've got to remember.
Starting point is 00:35:05 You're cut off from now. I was cut off. I don't know. So I'm like, okay, I need to get some content of me making this because I want to tell this story. And I said, I'm going to give you 10% of any money I ever make with this video that you're going to provide me. 10%. Wow. I don't know where this video is going to go.
Starting point is 00:35:22 Right. But if I have Instagram. or whatever it is in the future and this video makes me money. I said, you have my word. And he's like, okay, he shakes my hand. And I would make ice cream. And I said, okay, watch me making the ice cream.
Starting point is 00:35:34 And I would tell my story in there, like how I started it. And he's filming it. To have the wherewithal to even, like you're literally planning your next chapter. I'm trying to... Whenever the hell you're getting out of there. Yeah. You're ready.
Starting point is 00:35:52 And I haven't heard that. So you're making this, you're just making this, this is, I'm going to brand myself in jail for this for the next 10, 15 years. I was thinking that was going to be my business. I was like, my real business is like, okay, I'm going to sell the book and I'm going to figure out a way to sell ice cream. So your sentence gets cut short pretty significantly. People know that. Bro, should we have some ice cream now? Well, no, I was going to say.
Starting point is 00:36:16 Wow, that's going to happen. Can you text them to bring in the, well, California ice protein is the name of the company. So people are like, why don't you keep? Kingpin creamery. There's some of them in the freezer. Oh, yeah. So, yeah, what? So obviously you knew the ice cream brand was kingpin creamery.
Starting point is 00:36:29 Right. I can't come to the real world and be like, hey, you want to buy kingpin creamery? Like, first of all, I'm not a kingpin yet. Right. Because in order to become a kingpin, you got to sell a lot of ice cream, right? So maybe later on. Yeah, so maybe later on one day, I will transfer it to that kingpin creamery. But right now, Jerry, since the book was called the California Kid.
Starting point is 00:36:49 Yeah, what are you calling it? You know, people were calling me, the California kid, due to me. Going to Australia, you'll hear about that in the documentary. People are like, oh, there's the kid from California. The Mexicans in the prison system would call me El Nino de California, which means California kid. And all the people, when you go to different prisons in different states, if you're from California, I was from California,
Starting point is 00:37:08 be like, oh, a California kid. Like, that started being my moniker. It wasn't O-Dog anymore, like California, because I was in prison in Australia, prison into Colorado. So I was like, California kid. That's the name of the book. Okay, how do we connect the book? My story with my brand.
Starting point is 00:37:22 So when I got out, I'm like, that's it, California, not ice cream because it's not ice cream. Because in order to, no one knows this, but in order to have ice cream, you need to have over 10% of fat. Otherwise, it's not considered. It's not considered ice cream. Yeah. So. Hey, hey. This looks awesome.
Starting point is 00:37:43 Thank you. So I said to myself, okay, I'm going to call ice protein, so it sounds healthy. So you know right away. Right. It's not ice cream. Yeah. Which one? You go.
Starting point is 00:37:52 So, no, I want, oh, you explain some of these, because these are all different flavors. So obviously, obviously it's a protein ice cream. In order for someone to know it's a protein ice cream, that's why I did the ice protein. So like to make it simple for people like, okay, you see this one, it's schmore protein, right? Smores flavors has a keto marshmallows in there, gluten-free gram crackers. This one's for all my ex-girlfriends. It's called Have Your Cake and Eat It Too. You know, how many ex-girlfriends used to tell me that you want your cake and eat it too.
Starting point is 00:38:26 Good. So this is for you, ladies, okay? So that's a birthday cake flavor. This one's for Maddie and I, a Coliseum, cookies and cream, named after right there. We played, you have to have that. Goes good with cookies and cream. And this one for our buddy Swole. Which he's coming.
Starting point is 00:38:41 So we had a teammate that was named Brandon Hancock, and we used to call him Swolecock. But listen, people don't realize that Brandon Hancock's a rider die of friend. Yeah, yeah, yeah. That man visited me every month in federal. I was to say that was your right. That was my boy. And I said myself when I was in prison, I said, dude, I would leave my prison visits and I would want to cry. I'm like, dude, this came, this guy came all the way to Colorado to see me multiple times. I'm like, dude, if I ever make it in this ice cream game, I'm going to name a flavor off him. So I was like, what a better way. Strawberry, Swole cake, because I can't say coffee. Swole cake. No, no, no. Swole cake.
Starting point is 00:39:22 So now I want you to have that one because I want you to tell Swolcock that you had the swole cake. I'm going to eat this. I'll go gluten-free in honor of my wife. Do you want to do birthday cake? Yeah. You know what? These days I don't get to have my cake and eat it too. Small talk's coming in right now, too.
Starting point is 00:39:38 Is he really? Dude, we got another one if you want to put him here. Amazon said it was cool. What? He could sit here and eat one if you want to bring it. Well, he's walking in. Is he here? I'm going in.
Starting point is 00:39:48 So I'm starving. Absolutely. Yeah, I'm going to eat this one. So you, all right, so you get out. So I get out, man. What a, well, like, just, what's that? I'm living in the halfway house for 20 months, Matt. And it's still prison.
Starting point is 00:40:00 It's still considered prison, okay? Sorry, that's fine. So there's no sugar, brother. That's made with monk fruit. Is that fire or what? Monk fruit. Dude, is that fire or what, dude? That's good.
Starting point is 00:40:10 Dude, I figured it out. Hit this after a workout? Dude, that's what it is. Protein shake on a stick. How many grams? 20 grams of protein. That's damn good. Dude, that's a protein shake on a stick.
Starting point is 00:40:19 Would you rather have a quest bar or an ice cream bar from California ice protein. All right, Annie Agar, joining the show, as always, courtesy of Twisted Tea, grab a refreshing Twisted Tea today. Annie, I like that you're still rocking your Packers, Pride, your colors right there. You're after one of the most bizarre ties of all time. That was so stupid. It felt like a loss for us.
Starting point is 00:40:43 Like, Cowboys fans think this is just the best thing ever. I do not feel good whatsoever about this game. Do you know what I hate it so? NFL. It's so stupid. Terrible. Why I hate it so much is like, I like, toward the end of the year, you go through all your playoff scenarios like week 16, 17. Now we've got to like
Starting point is 00:41:00 fact, we have to do math now. You have to factor in like a tie. That one at the end looks disgusting. It's the worst thing ever as a sports fan. I hate it. Imagine if they go like nine or less like eight, eight, eight, one. Yeah. 11, five, and one.
Starting point is 00:41:16 Yeah. That's what the Packers are. That looks awful. It was an interesting week before we get to our twisted trivia. I mean, I'm happy that I don't think my Giants are any longer the worst team in the NFL. You're feeling really good. Yeah. That's debatable. Well, what I want to ask you to scholars of the NFL, who's the worst team in the NFL right now? Gotta be the Titans. However, however, the Monday night slate made me question things because the Jets are back on their Jets BS.
Starting point is 00:41:46 They're Jets. The Jets are Jets in right now. The Jets are Jets in right now. Aaron Glenn. Oh, man. Not dancing on the sideline anymore. Let me tell you. The jets are 0 and 4. The Titans are 0 and 4. And the New Orleans Saints are 0 and 4.
Starting point is 00:42:03 We thought Miami was down there too. And the Saints. Miami's 1 and 3. The Giants are 1 and 3. The Giants and the Saints play this week for the Toilet Bowl probably at some point. I actually agree. What would you say? Yeah, what would you guys say?
Starting point is 00:42:17 I would probably say the Titans. The Titans are just bad. It's because there's no hope. Like Brian Callahan's probably the worst coach in the NFL right now. There's just no hope. You have the number one pick. Like, look about this. Think about this.
Starting point is 00:42:28 You have the number one pick of the draft who Cam Ward is a stud. I believe it. I think he's a stud. I do. Very little conversation about Cam Ward ever since he's been drafted. Started week one just going through the grind. Jackson Dart gets to start and they win. And all of a sudden the Giants are like him and Dayball are hugging after the game.
Starting point is 00:42:48 Save his job. There's just a different energy. There's a different energy with the two first-round draft picks. I just think that's a product, too, of just... The Titans have just been bad for a long time. I agree with you, Annie. I think any time you're a star number one overall pick in his post-game presser says, we ass.
Starting point is 00:43:08 I think we should believe them. By the way, I love that about Cam Ward. Oh, for sure. Because I do it. Terrible. And the Jets have more talent than the Titans. They're just self- imploding. which, again, is not surprising. Matt, before we start Twisted Trivia,
Starting point is 00:43:24 how are we feeling about, I mean, your boy, your coach, Pete Carroll, what's going on with? Well, look, they're one and three. They, I mean, they got a kick blocked last week. I mean, they should have won the game, right? That's how that game ended. I saw, so.
Starting point is 00:43:36 The Bears are never on the right end of that. Yeah, I mean, you're a block kick away from being two and two, and you're right there. I would just say this, the Raiders roster isn't good. Like, they don't have a good roster. Their O-line is terrible. Yeah, that wasn't... Pete, I love Pete, and I do think Pete will have them fight and compete in which they have.
Starting point is 00:43:54 Yes. But they have Max Crosby, who's a beast. I think Genti finally had a great game. Their roster is a mid to below mid roster in the NFL. So, like, I don't expect much out of the Raiders. I didn't have them winning a division like some people or whatever, like before the season. To quote Cam Ward, Gino Smith is ass. I mean, I mean, Brock Bowers, they don't have an O-Line.
Starting point is 00:44:22 They have no playmakers on the outside. Yeah. I forgot, too, that Pete hired his son. He's the O-Line coach in his. B.C. Not doing too. Not doing too great. Listen, you need guys.
Starting point is 00:44:34 You need guys. They can turn it around. It's an easy division. I like that, Annie said, like, their O-Line is bad. Like, she ate like a bad meal. Like, oh, don't go to that restaurant. Food's terrible. Oh, I'm terrible.
Starting point is 00:44:46 I would not recommend. Do not watch on something. Let's get this. I got my twisted T-football. Let's get to some twisted trivia. I think I got back on the board last week a little bit. First question. Who won, speaking of overtime?
Starting point is 00:45:01 Who won the last double overtime game? This is a tough one because this is. I mean, these playoffs games? This is. I don't think so. It was a regular season. Double overtime? The last double overtime game.
Starting point is 00:45:15 Yeah. The, it was, I thought it was the Giants, right? It was a while ago, no, but it was, you want me to tell you the year maybe? Wait, what did you say? Cardinals. No. It's not the Giants. It was in 2013.
Starting point is 00:45:27 It was a while ago. 2013. Hmm. That was the last double overtime game? Texans. Nope. Nope, but you're close, Jerry, with Steelers. No.
Starting point is 00:45:41 Ravens. Yeah. I shouldn't have to count. All right. Over the Broncos. I don't know. It was wild. It was a while ago.
Starting point is 00:45:48 Okay. Question number two. Who had the most catches in a single season ever? Brandon Marshall? No. Antonio Brown. No. Good guess.
Starting point is 00:45:59 Most catches in a single. It's not Cooper Cup. Not Brandon Marshall. Ever. I would say think more of the quarterback. That would be. Westwell. Marvin Harrison?
Starting point is 00:46:10 No. Good guess. Reggie Wayne. Nope. It was in 2019. I don't know. if that helps or no. Most catches in a regular season?
Starting point is 00:46:21 Yep. Wow. Season ever. 2019. It was the year before the quarterback stopped playing. I think it's the Saints,
Starting point is 00:46:35 right? Is it Breeze? Yeah. So Marcus Colston? No, no, no. It's, you know, you know, the guy, he's Michael, Michael.
Starting point is 00:46:44 Michael Thomas. Yeah. I won. No, you got to name the name, bro. He said Colston, bro. By the way, at least I had the team, right? Marcus Colston. That was a great teamwork of Jerry to give Matt.
Starting point is 00:47:00 So I feed him the first name and he gets credit. That's how it works. Split that one. Yeah, buddy. Thank you. There's no ties around here. He would have never got Michael Thomas. Yes, I would have. What college did he go to, Jerry?
Starting point is 00:47:12 Of course I would have known Michael Thomas. That was a great poll, actually. That was really well done. Who was his coach? What year was he there? Oh, urban buddy. Your guy. Yeah.
Starting point is 00:47:24 I love Michael Thomas. Injuries killed that. His career. Okay. Who had the most career touchdowns ever? Who has the most career touchdowns ever? Jesus. I feel like this is.
Starting point is 00:47:35 This is obviously not a quarterback. I know. It's not a quarterback. Nope. We're not going. So it's running back. Most career touchdowns ever. Tomlinson?
Starting point is 00:47:45 No. Jerry Rice? Yeah. Yeah. Jerry Rice. 208. 208. All right.
Starting point is 00:47:52 We're back. We're back. Question number four. Which quarterback has the most career wins as a starter? Tom Brady. Manning. Tom Brady. Yeah.
Starting point is 00:48:01 Wow. I thought that was too obvious. It could have gone. Yeah. Could have gone to that. By the way, 3-1. That's already a dub for me. I'll set up last question for you.
Starting point is 00:48:09 Obviously, actually, you know what? Let me throw a haymaker in there. So let's go. Okay. Last question. who is the only player to win NFL MVP and Super Bowl MVP in the same season more than once? Well, it's... We're not going to do Tom Brady twice, so it's not him.
Starting point is 00:48:30 Mahomes? Yeah. Yeah. In 2022 and 2024. All right. Respectable. I still will argue that Michael Thomas won. I feel like that's a half week.
Starting point is 00:48:40 It's not my fault. Okay, Michael, is it Michael Irvin? Is it Michael Crabtree? Who is it? Who is it? That's true. Come on, dude. That's very true. I can tell you who it's not. It's not Marcus Colston. He's still played for the same team. I was just spitballing, I was spitballing receivers that he threw to. Marcus Colson, by the way, was a baller. Joe Horn. I was way of Joe Horn, another been my next guess. Michael is a very common name, so I'll give that one to Matt. That was good.
Starting point is 00:49:04 That was a good poll, guys. Well done. Yeah, that was a good one. Great questions. Annie, where are you watching this weekend? Probably from the comfort of my apartment. See, the But the issue is, I know my neighbor over here, and she knows what I do. So she's okay with the screaming and yelling that goes on. The neighbor over there, though, don't know that. Do you get complaints? No, not yet. Oh.
Starting point is 00:49:25 She has said, like, is there, like, what do you do for work? Because there's a lot of yelling that comes from there. Yeah, you know, being a Packers fan, not great. Isn't it fun, though, and maybe we could cut this if we don't like it. But, like, my least favorite thing is, like, what do you do for work? Yeah. Then you got to sit there and be like, well, you know, a lot of things. that because you don't do one thing.
Starting point is 00:49:46 You do a lot of things. I usually just say, oh, I do, I'm a content creator. Like, I do NFL content. And then they go, what's that? Yeah. Depending on how old they are. What's that? Right.
Starting point is 00:49:56 Yeah. I try to like undersell it too. And then if they're like, oh, like, do you work with the, they always ask that. Do you work with a team? Do you work with the bears? No, I don't work with the bears. That look like I. What would you, okay, last thing.
Starting point is 00:50:10 If you wanted to diffuse that whole conversation, like, hey, I've seen. What do you do? What would be your, like, fake answer of a job? Ooh. Matt would go to you, too. Because you got to, like, it has to be on part. You don't want any more questions after. Right, right.
Starting point is 00:50:23 You want to end the conversation. Oh, what do I usually say? I'll, uh, I'd just be like, oh, I work in like TV. TV. Matt, what would you say? Oh, yeah, I'm in real estate. Real estate? I can buy Matt.
Starting point is 00:50:36 I've said that before. Yeah, just in real estate. That's funny. Yeah. I would just be like, uh, I'm a trainer. I'm actually a bodybuilding Andy good luck to your Packers I want a good t-shirt out of you every episode now
Starting point is 00:50:53 you got the good Packers T-shirt I can't wait to see what you got That's a good one Guys it's a bye week for us So we might still tie the buy week We'll see how that goes Shoutouts Twisted Tea Matt I'm coming for you next week
Starting point is 00:51:05 All right buddy Well you know what's crazy too is like You did like circling back to what you said earlier Right you became valuable when you were doing the stuff on the outside. Now you're on the inside
Starting point is 00:51:18 and you're making protein ice cream and you became valuable. No one wants to mess with the dude who's like providing something that you just cannot get. That's right. You created a value on the inside. And what did people have on the outside?
Starting point is 00:51:31 There's no one that makes protein ice cream. Yeah. I've never seen a protein ice cream bar on any target, Walmart, anywhere you go that's on a stick. No. Sure, they got like a protein pint or like a Yazoo.
Starting point is 00:51:41 Dude, this is good, by the way. God. Has it a monk fruit? All right, so you get out and then this is... I created this in the halfway house. Months and months, I would go to ice cream makers and I'd tell them my story. They all wanted like $100,000 for R&D.
Starting point is 00:51:58 I'm like, dude, I just got out of prison, man. Coo me a break. You think I have 100 guys sitting around? And they're like, dude, that's what it's going to cost. I'm like, finally found this good family. I brought this girl with me that spoke Spanish. I said, speak Spanish to them. they don't speak much english i speak spanish but not good enough right i said make it genuine make
Starting point is 00:52:18 it feel like like this guy's telling a comeback story like be part of this right i gave him a book i wrote it in spanish saying please you know give me an opportunity i won't let you down i said if i paid the cartel back four million dollars i promise you i'll make good to you yeah in this group this this ice cream manufacturer they believed in my story wow and uh they they took it and they said, okay, what do you want to do? I said, I want a healthy protein ice cream. And, dude, I would leave the halfway house every day at 5.30 in the morning as the earliest I could leave.
Starting point is 00:52:51 And I'd get there and I would stay there until 6 p.m. every day trying to figure out this recipe, perfect it, make it healthy but still taste good. I had to go to a dairy where they had to make my dairy with monk fruit instead of most people use an ice cream, it's sugar cane. Yep. Then I had to figure out how to put the protein in it where it doesn't taste like chalk. Right. which a lot of the protein bars are chalky and...
Starting point is 00:53:14 So I was like, man, how am I going to do all these things? It literally took me 18 months to perfect this because the whole time I was in the halfway house, I was perfecting it. So this was your thing in the halfway house, but you were... It's funny. It was good, man.
Starting point is 00:53:26 I can't hit five of these. No joke. So these ones right here, these big ones, are meant for the gym. So I give you like a freezer at the gym and you can grab them on the go, 20 grams, these bags. Those four packs right there,
Starting point is 00:53:39 which is that box. I'm going to plan to sell those at like a Gelsons or hopefully air one day grocery stores where they can just grab the four pack it's a smaller bar 15 grams of protein So
Starting point is 00:53:56 oh he's going to be so stoked So the smaller one Give him a mic and a camera Oh yeah It's gonna be Brandon show next Yeah so I was like I got to I got to do the 15 gram smaller bar
Starting point is 00:54:09 But now I've realized where it's at. My mind keeps racing again, Jerry. I went from putting bad things on the streets to now healthy treats. But with that being said, I want to do something for kids. Yeah, man. Because aren't you tired of you getting your wife buying Johnny pops that has sugar water?
Starting point is 00:54:26 Johnny pops. Johnny pops, it's sugar water. They're in a freezer right now, too. They're sugar pops. So guess what? I'm going to make a California kids version. It's going to be called Cali Kids. It's going to be half the size of this,
Starting point is 00:54:36 10 grams of protein. Because kids need protein. Cold needs protein. and it's going to be called Cali Kids. Do you know why I love that? Something my wife, and we have two boys and one on the way, right? They're six and four young kids.
Starting point is 00:54:48 Something I just never understand why people do it. Like my kids go to Taekwondo, they go to soccer, when they go for their hair cut, whatever it is. A lot of these athletic things afterward, here's the lollipop. Here's the pot. Yeah.
Starting point is 00:55:04 Whatever the popcorn. Here's the sugar. Dorito. Here's like, you know, the sugary. just junk to be honest it's junk for why are we taking kids who just did something athletic and are learning and then
Starting point is 00:55:17 they know now like oh if I finish this soccer game I got a giant lollipop waiting for me and to the point because we had to have that talk with our kids where after like taekwondo one day like why can't I have the lolley it's like you could have that stuff but you don't want to do that after you do something athlete now he kind of gets it and he tells some of the other kids
Starting point is 00:55:36 like you're making a bad choice I'm like don't do that either but I would we always talk about it would be great like if you brought this to t-ball after the kids sweat playing tea wall we just talked about ice cream and like yeah we got massive kids would go nuts for sure right mass wouldn't it be great massive massive I think we're going to kill it so because your kids would never they think they're eating ice cream before before diesel comes in because that will be so he got he got a lot of nicknays he's got all sorts he's got all he's all um what like you're obviously doing great man and you've turned a pretty i mean jerry said this and i don't want to take his quote
Starting point is 00:56:13 no no no it's literally you had like this could be the greatest comeback story we've seen it's a great comeback story right to take what you've learned the shit you went through the decisions you made that you got yourself into but now you're turning into something good and you're making this and now you want to reach kids which i think is great what is what is your message to people man like what like when you're you i know you want to talk to people and spread this because you have a story to tell like if you could if you could give a message in 30 seconds and like this is what I want to let people know like what to do what not to do how to live your life what is that you think no matter what happens to you in life whether you hit rock bottom like I did you'd lose your
Starting point is 00:56:54 girlfriend your wife whatever it may be the message is you got to get up I tell people I was it was like for me it was like going in the ring with Mike Tyson right you're going to get knock down that the FBI took me down the US government going against took me down right I tell people you're in there with Tyson now yeah he's going to knock you down but you either give up or you get up yeah and you make no excuse you got to get up and there's two past you can go you can be like that rabbit where you cut corners like I did or you can be like that turtle slow and steady and I tell people be the turtle yeah be the turtle slow and steady is going to win the race and that's my lesson to anybody out there don't cut corners like i did because you will end up
Starting point is 00:57:43 in federal prison

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