Today, Explained - Bad Bunny keeps winning

Episode Date: February 6, 2026

From the Grammys to the Super Bowl, Bad Bunny is having an amazing year. We’re revisiting last summer’s historic concert series in his home island of Puerto Rico. This episode was produced by Avi...shay Artsy, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Patrick Boyd, and hosted by Sean Rameswaram. Bad Bunny during the Super Bowl LX Halftime Show Press Conference . Photo by Ishika Samant/Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 It's been a huge week for Bad Bunny. Last Sunday, he made history by winning album of the year, a first for a Spanish-language album. I want to dedicate this award to all the people that had to leave their homeland, their country to follow their dreams. This Sunday, he'll be performing at the Super Bowl halftime show. The only thing I felt that was missing was I was like, man, if this guy could perform some of that. No, I know you can't. Contractually. I know you can't. Because it's a Super Bowl. It might be your first chance to see Bad Bunny perform this album.
Starting point is 00:00:34 That is, unless you were one of the lucky few who got to see him perform in Puerto Rico last summer. He spent the summer doing a 30-show residency, celebrating the island and Puerto Rican identity and history. So, to help you prepare for this weekend show, we wanted to bring back an episode from last summer, how Bad Bunny made Puerto Rico the center of the universe. Coming up on Today Explained from Vox. When McDonald's partnered with Franks Redhot,
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Starting point is 00:01:55 Save the everyday with deals from Amazon. You're listening to O'Ey Explagado. You're listening to Today Explain. My name is Andrea Gonzalez Ramirez. I'm a senior writer at The Cut, and I grew up in Puerto Rico. I would say it's like one of the biggest cultural events that we've seen, I think, in the island. Bad Bunny, born Benito Antonio Martinez-Ocasio, for those who would like his legal name, too. is holding a 30-show residency in Puerto Rico pegged to his most recent album,
Starting point is 00:02:40 Debitir Amas Photos. The first nine shows were open only to residents of Puerto Rico. You had to go in person to purchase tickets at different selling points across the island. And then from August 1st onward, so like the next 21 show, those you could purchase the tickets online, which is how I was able to do it. The experience of trying to get tickets for it, now I understand how Taylor's Foot fans felt during the Eros tour.
Starting point is 00:03:16 Because that morning, I did not get a code, and I went through the five stages of grief before I actually got one to get tickets, right? But once we got there, I went with my husband. And outside El Choli, which is what we call the arena, this was kind of like a town festival, a Fiesta Patronal. You could get, like, beers, you could get your hair done, you could get your makeup done.
Starting point is 00:03:46 And once you come in, obviously, the arena holds about, like, 18,000 people. So it's a lot of people, and the energy is unhinged. I think, like, everyone's really excited to be the end. There's a screen with a projection where they're like showing like Puerto Rican facts. Like Puerto Rico is a U.S. colony. Salsa was invented between Puerto Rico and New York. There's two main areas where he performs. In the main stage, he kind of recreated rural Puerto Rico.
Starting point is 00:04:21 And then the second stage is a pink casita that resembles a lot of homes in Puerto Rico. and that's where, like, the really filthy perreo happens. Like, that area's reserved for the songs that you would probably not play to your parents because they're so, so filthy. I was pretty high up. I was in the last, literally the very last row of the top section, closer to God than Bad Bunny. But you can see everything.
Starting point is 00:04:55 And, yeah, like, it's really incredible because, like, a lot of, people are wearing traditional clothing like pavas or hibara dresses. I was wearing a Roberto Clemente jersey. And then when the music starts, like basically you get a musical arrangement of his newest song, Alamre Bua. That sounds a lot like Bomba and Plena, which are two traditional, Puerto Rican music genres. And then he comes in
Starting point is 00:05:29 with a bunch of like dancers in traditional garbs. And it just, you know, everyone went a little bit crazy when he was on stage. But it really looks like you are transported back in time to a Puerto Rico from 100 years ago.
Starting point is 00:05:44 But also kind of like what a school performance would look if you celebrated Puerto Rican week like La Sama de Puerto Rican You know that at school, right? It was insane. I cried, I danced, I laughed.
Starting point is 00:06:04 It was very sweaty by the end of it. You know, it was so much fun. He plays over 30-something songs from his nearly decade-long catalog over three hours. You know, he kinds of divided the show in four acts, I would call it. You have that first couple of songs where he's kind of marrying his modern music with some of these traditional musical arrangements. And then you have like a second section, which is almost like an acoustic set. And that was kind of like The Sad Bunny came out where he's just like singing a bunch of his most popular songs about Heartbreak.
Starting point is 00:06:56 After that, usually like you have a VIP. guest or someone from the audience, say one of the phrases from, one of his new songs, I'll get to P.R. And you have someone saying like, H. Obrres, Otrra Cota R. Like, Puerto Rico is something else. And in that section, that's usually, you have, like, the musical guest. And then the last section is kind of like his salsa portion of the evening. He's dressed very much like Ector Labo in the 1970s and has like a, a live band of like 20 people up there and it's like incredibly fun. His last two songs are the lead song of the album,
Starting point is 00:07:59 Debitiar Almas Photos, and then La Mudanza. And during DTMF, and De Vitilal More Photos, like he's talking about like, oh, I don't want my people to move. And it's like a really, it's like a really moving song. you had like people hugging all where and like, you know, singing with their families. Like there was so much joy. I could not stop crying because I think that as someone who left Puerto Rico, like it just felt like a level of grief that we carry a lot if you are in the diaspora.
Starting point is 00:08:42 And then like being there, feeling so at home, I was just like, this is the best thing. And also I'm so incredibly sad. right now. And I cried throughout the entire song, and then he wraps up with La Mudanza, and I was still crying throughout. He is saying, that he's not only me saca, like, no one's gonna take me out of here. Like, it's a very, it's like a, it's a very fun song, it's, but it's also, I think, as the closer in the album and as the closer in the, and the show, there's like a level of defiance and like, pride that comes with that song and it's very emotional and I think that once my husband and I walked out
Starting point is 00:09:27 we're coming down the nosebleeds you had like people chanting I'm Boricua so you know it like I'm Puerto Rican just so you know it it just felt very lovely and empowering to be surrounded by so many of us
Starting point is 00:09:44 and I don't know I think there was like this sense of community that was like very beautiful and also very fun And it kind of like healed me whatever like trigger I had had two songs prior. Like definitely when we walked out, I was like, oh, I kind of loved this a lot. What does it mean to have one of the biggest artists in the world do an exclusive residency on an island? What's the population of Puerto Rico? I don't even know.
Starting point is 00:10:13 Is it like fewer than five million people? Yeah, it's like three million people at this point. Like there's five million foreigners living in the U.S. And like a state side. It's like a smaller population now many, many states. Right. What does that mean for the island? It's a declaration he's making, right?
Starting point is 00:10:32 That you can be the biggest artist in the world or one of the biggest artists in the world. And you don't have to compromise or change your art or attempt to cross over to appeal to an English-speaking audience. and instead you can just bring everyone to your home and show them what Puerto Rico is about. It's an incredible economic influx. But I think it's also like a political statement in a way. We are an American colony. He very intentionally said that he was not going to tour in the U.S.
Starting point is 00:11:09 And instead he was going to do a global tour elsewhere after the residency, right? So I think it's just like demonstrating his love for Puerto Rico and reminding us that it doesn't matter if we're a tiny island of 3.5 million people or so, that you can do really impressive art in there, too. The concert itself is a love letter to Puerto Rico. I think it's also a love letter to our generation of Borigua. people who like me are millennials or Gen C
Starting point is 00:11:47 and who grew up in like a very different island from our parents. A lot of experts call us the crisis generation. We've lived through political changes, financial crisis, climate disasters. A lot of us like me have left. So yeah, like I think that the show itself was like a celebration of who we are
Starting point is 00:12:11 and also a way to give people hope that you don't need to leave the island to pursue your dreams or to work for a better Puerto Rico. Andrea Gonzalez-Ramiris' piece in the cut that inspired us is called Letting Go of My Diaspora Grief at the Bad Bunny Residency. You can read and support her work at nymag.com. We're going to hear what exactly bad bunnies trying to do in Puerto Rico from a guy who helped him do it when we return on today, explained.
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Starting point is 00:14:07 My name is Benito, and I'm very excited to be here on... Today, explained Sean Ramos firm here with Jorel, Melendez Badio, author of Puerto Rico and National History, And he's a bad bunny collaborator. Last December, I was on vacation with my family in Portugal. I had left my computer behind. And I was contacted via Instagram message from someone in Benito's team saying that they were working with Bad Bunny. And they were interested in knowing if I was interested in having a conversation about a potential collaboration with Benito.
Starting point is 00:14:50 My heart dropped, as you can imagine. They sent an NDA and on this closure agreement. But wait, you had to say no because you were on vacation with your family in Portugal, right? Exactly. Yeah, no, but my family understood. They're all Bad Bunny fans. We also have an altar, a shrine for bad bunny in our house. What?
Starting point is 00:15:08 And so I had to say yes. Five minutes after we were on the phone and they were telling me that Benito was going to drop a new record in a few weeks. They talked about the sensibilities of the record, how it was an homage to Puerto Rican culture, how history was going to be central to the album's narrative. And so they were interested in incorporating Puerto Rican history into the visualizers. So visualizers are the ways that artists monetize in YouTube. And so each one of the 17 songs in the record has a historical narrative that goes all the ways from pre-Columbian history to the current political and social moment in Puerto Rico.
Starting point is 00:15:51 Wow. Yes. Tell us about this history. Yeah, absolutely. So Benito wanted for me to write about the general history of Puerto Rico, but he was also very adamant that there were certain things that he wanted to include. Like, for example, the history of surveillance and repression in Puerto Rico throughout the 20th century, the history of colonial governance in Puerto Rico, the history of La Plena and Bomba, which are two Afro-Caribian rhythms and how it influence regettone. In addition to the visualizer videos, I also collaborated with Benito in the residency in Puerto Rico.
Starting point is 00:16:28 The team wanted me to ride about 40 historical texts of Puerto Rican history and Puerto Rican culture itself. So it was an opportunity for me to highlight certain things that don't usually get mentioned in Puerto Rican history, punk bands. Tito Trinidad, our boxer. And the record for Felix Tito Trinidad. Well known to most boxing followers. Our basketball team and how they beat the U.S. Dream Team in Athens in 2004.
Starting point is 00:17:02 They were called the Dream Team, but now some people are calling them the cream team. Which Benito talks about in one of his songs. So for me, it was also. mind-blowing to see my work not only in Benito's visualizers, but also to be part of the residency in Puerto Rico, which is a historic residency. When this album came out,
Starting point is 00:17:37 I remember streaming it all weekend, that first weekend, and feeling like, oh, wow, this is this incredible, comprehensive survey of, like, the history of Puerto Rican music. You can just tell that from all of the... the genres that are incorporated into the album, but I know nothing, zero, about the history of Puerto Rican music. How did it feel to someone like you who's, like, dedicated their life to this? You know, I became an academic and a scholar, the first in my family, because I wanted to take
Starting point is 00:18:09 these knowledges out of the ivory tower of academia. I wanted to democratize access to our history, to knowledge. And so it was mind-blowing to when, when the record came out, January 5th at noon, just to put the YouTube visualizers and see Puerto Rican history accompanying these sounds. The record is very political even in the soundscape that it creates, mixing Plena, salsa, all these sort of Caribbean rhythms. It was mind-blowing.
Starting point is 00:18:46 You know, Benito did not have to do this. He could have kept talking about expensive cars, you know, his life in Monaco, flying in private jets. Dating a Jenner. Dating a Jenner, that was a, yeah, that was a tragic moment in his career. A lot of, in Puerto Rico, you know, Benito's like that Primo, that cousin that made it. And, you know, cousins sometimes do things that you do not agree with, but you still love him. And he spent time in L.A.
Starting point is 00:19:14 But then he came back to Puerto Rico. And I think he's also, there's something about being, you know, in diaspora, in exile, about connecting with your roots and your identities. And I think that this record is sort of an exploration into what it means for him to be Puerto Rican. And here you have arguably or empirically, the biggest star in the world, you know, move to the side, Taylor Swift or Quing B, Beyonce.
Starting point is 00:19:41 You have the biggest star in the world using his platform to amplify Puerto Rican history and Puerto Rican culture. I'm glad you brought up the world because after Bad Bunny finishes his stint in San Juan, he's taking this show on the road. And he is one of the most streamed artists in the world. Like top five, typically. He's been number one before.
Starting point is 00:20:06 What do you think he wanted the world to learn about Puerto Rico by putting out this album? So in a sense, I think that Bat Bunny wanted his listeners to understand the colonial reality of Puerto Rico. When we think about Puerto Rico, it's always joy, it's beaches, it's tropical paradise, but there's other realities, right? And Benito is, I think, using his platform to highlight the colonial dimension of Puerto Rico to the United States. You know, Puerto Rico has been undergoing a fiscal and political crisis since 2006, and it has exacerbated throughout the last two decades,
Starting point is 00:20:42 particularly after 2015, when the U.S. federal government in a bipartisan bill, it was a bill created by Republicans and signed by President Obama, created a fiscal oversight board of unelected members that have more power than the executive and legislative branches in Puerto Rico. And President Trump fired five of the members of this board, which, you know, triggers a conversation about the colonial relationship of Puerto Rico that first we cannot elect the president of the United States. And second, that we cannot elect the people in this highly unpopular fiscal oversight board. And so in a sense, I think that Benito's record, you know, songs like La Mudanza or Lo
Starting point is 00:21:25 Whate de la Hauai are songs that are talking about the colonial reality that Puerto Rican are living through. But if we look also at La Mudanza, the music video, Benito is also highlighting the resistance to that colonial situation, right? How Puerto Ricans have never stood to the side, Puerto Ricans have never been docile, but Puerto Ricans have always there to imagine themselves. as something beyond their colonial rulers. And I think that that is very clear in the record,
Starting point is 00:21:57 and it's part of the conversations that have been triggered by the residency, by the record, and also by the aesthetic project that these two bring together. Do people in Puerto Rico look to Bad Bunny to actually affect change, or are they happy enough with what he's done, which is put them on the map in the way, in a way that they weren't on it before, or constantly bringing himself and his music and his message back to the island?
Starting point is 00:22:27 Absolutely. I think that everyone in Puerto Rico is in love with Bat Bunny at the moment. Even my grandmother, he used to say that he was malablao, he was always swearing, and she disliked him. Now she sings his songs. And I think that people are happy, but I think that more importantly, there is a generation that has been coined as
Starting point is 00:22:49 crisis generation, which Benito is part of, you know, that generation that the only thing that they know is crisis, that those kids that were born in the late 90s, early 2000s, you know, they went through the fiscal crisis that began in 2006, austerity measures, the implementation of an undemocratic fiscal oversight board by the U.S. government in 2015, school closings, her King Maria, we had an earthquake swarm. You know, we lose power on an almost daily basis. corruption, et cetera. So the only thing that this generation knows is crisis. And I think that that generation is becoming politicized even more and more. In the last election cycle, it was the first time in Puerto Rico's modern history since the 40s and 50s that the pro-independence party got to second
Starting point is 00:23:37 place, a party that was supported by Benito publicly. And Benito was there at the closing event. So people are happy, people love Benito, but also I think that Benito represents a generation that feels this enfranchised and that is becoming more politicized. And so I think we needed an artist in the mainstream to amplify the conversations that are happening around colonialism, displacement, and crisis in Puerto Rico. One last question before we go. Both you and our previous guest, both Puerto Ricans refer to bad bunny, the artist known as bad buddy as Benito. Does everyone just call him Benito on the island? Yeah, Benito. I think it's a term of endearment.
Starting point is 00:24:30 Benito, you know, you dated a genera. We still love you. When we go to that residency and we're old, when we've been in the residency, we're not only celebrating Benito, but it feels as we're celebrating ourselves. And so that's why we are so happy to see him succeed. And so, yeah, I think it's a term of endearment. Benito. Jarel Melendez Badillo is an associate professor of Latin American and Caribbean history
Starting point is 00:25:05 at the University of Wisconsin, Madison. Abishai Artsy produced today's show. Amina Al-Assadi edited. Laura Bullard checked the facts and Patrick Boyd was on the ones and twos. We didn't today, but we typically use music by Breakmaster's cylinder. Today Explained is distributed by WNYC. The show is a part of the Vox Media Podcast Network. You can and should check out our other shows at podcasts.
Starting point is 00:25:29 Dotvoxmedia.com. And if you want to listen to this show, ad free, you can sign up for that at Vox.com slash members. Think about it.

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