Today, Explained - The drama and trauma of 23andMe
Episode Date: May 11, 2025With the at-home DNA testing company 23andMe filing for bankruptcy, what happens to all the data millions of Americans handed over? And how should you approach the family you've found through sites li...ke these? If you have a question, give us a call on 1-800-618-8545. Or send us a note here. Listen to Explain It to Me ad-free by becoming a Vox Member: vox.com/members. This episode was produced by Hady Mawajdeh, edited by Miranda Kennedy, fact-checked by Melissa Hirsch, engineered by Patrick Boyd and Brandon MacFarland and hosted by Jonquilyn Hill. Photo of 23andMe Ancestry + Traits Service DNA kit by Tiffany Hagler-Geard/Bloomberg via Getty Images. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Mom, Mom, did you see my race?
Of course I did, darling.
Look, you did your best.
You tried.
The thing is, it's not about winning.
It's about taking part.
Next year you might do better.
But I did win, Mom. You did?
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Conditions apply. There's this whole like part of me that I'm connected to that I just don't really know anything
about.
Is your genetic information really private?
DNA is not destiny, but man is there something to be said for the power of genetics, right?
This is Explained It To Me.
I'm Jon Plunhill.
Each week we answer the questions that matter to you most.
Like what our weird economic outlook could mean for you.
But sometimes we get a question
that's way more personal than that.
Hey, it's Hannah.
My question is, how do you find a lost relative?
That definitely got my antenna up, so we gave her a call.
It turns out she was looking for her dad.
I always knew my dad was out there somewhere.
When she first reached out to us, she'd never met him.
I was raised by my mom. She was a single mom.
It was pretty much just us two for a lot of my childhood.
For a while, we lived with my grandparents,
my aunt, uncle, and a couple of cousins.
I knew my dad was out there somewhere, for a while we lived with my grandparents, my aunt, uncle, and a couple of cousins.
I knew my dad was out there somewhere,
but I never really gave too much thought about it
because I did have like a pretty full,
just like home life, I guess.
What did you know about your dad growing up?
Did you know him at all?
I only had like one memory of him, honestly.
I think I was six and I was riding my bicycle outside
and he drove down the street and I
didn't know who he was and he said, hey Hannah.
My mom was like, that's your dad, come inside.
And that was kind of the first time she kind of told me the story.
She kind of just explained it to me that, you know, they were young when they had me
and they had a lot of differences and she just thought she was making the right decision
to kind of do it on her own.
But she never intended for it to be like a permanent thing
that I would never know him.
How did you feel about that growing up?
I mean, knowing that you had your dad out there
but not really having that relationship with him.
It always kind of felt like a mystery
and I think it's kind of a funny feeling to feel like there's this mystery about yourself.
Like, I don't quite look like my mom's side of the family.
I have curly hair, I have, like, different color eyes.
So I was kind of just wondered, like,
who do I really look like if I don't look like my mom's family?
I knew my dad is from the Dominican Republic,
so I always, like, you know, just growing up in New York City,
such a vibrant culture here, and I'm like, you know, just growing up in New York City, such a vibrant culture here.
And I'm like, wow, I wonder, like, I just have questions
like where in DR is my family from?
Just questions about that.
And the other thing I knew is that I had two half brothers
for my dad.
So just wondering like, wow, what are my brothers like?
What it would be like to have siblings or just, yeah,
wondering about them.
When you were growing up, did you look for your dad at all?
Yeah, so you know, I came of age along with social media, I guess. So once Facebook came out,
that was probably one of the first things I did was like, I'm going to look up my dad's name.
There's a lot of people with his name. So that didn't really take me anywhere.
So you emailed us and before this conversation, you and I had a shorter conversation.
And you told me that I actually recently found him.
What? Yeah, I know.
It's insane. Tell us what happened.
How did you find him?
Yeah. So I have a cousin on my mom's side.
She's been telling me I should go on ancestry.com for a very long time.
So she was like, it would be perfect for you because you have this whole side of your family
you don't know anything about.
I didn't do the DNA testing just yet.
I, because there's just like a lot of public records.
So I was like, let me start with that.
His name came up on a lot of different things in a lot of different places.
But it took a couple of days of just kind of like looking through stuff
until I found an address with his name in Brooklyn. And then I texted the address
to my mom and I was like, by any chance does this look familiar? And she said,
yes.
So you found this address. How close was it?
So that was the crazy thing. I live in Brooklyn I grew up in Brooklyn and the address was essentially like the other side of like the train line. I grew up on so
When I first talked to him and he asked how I found him
I told him about the address and he was like I've never moved
I've been here this whole time which blew me away because I'm, he's been on the other side of the train, literally.
I really did not think, I'm like,
this is probably an old address and an old phone number,
but what do I have to lose?
But to my surprise, I called and it was my dad.
Oh my gosh, how did that call go?
It was insane.
I did this all while I was at work,
which was probably not the best idea.
So I was just like in my office and then, you know, like at first when I called,
I think he thought I was like a bill collector.
He was like, who is this?
Like, I think you have the wrong number.
And he hung up on me and I was like, OK, try that again later.
Maybe I do have the wrong number or whatever.
But then the number called me back.
And then he was like, wait, what did you say your name was?
And I said my name again.
And then there was a pause and he was like, well, yeah, yeah, I'm your dad. It was so emotional for me. I was in shock, but also felt really relieved.
Like I was saying before, just this huge mystery about myself, and it really felt like just so much
closure in that one moment of, wow, like he exists, he's there, he's a person, I'm talking to him.
Have you all met in person at all?
We did, we did meet up.
We took some time, we kind of, after that initial call,
we both, I think, needed to process it,
but we did and we went to lunch,
and it was me, him, and my younger brother
that I didn't know I had until finding my dad, So it was great and it was surprisingly kind of normal.
Like it really, I was obviously we had a lot of just like catching up to do or just kind
of getting to know each other.
And there's something about like seeing my eyes like on my dad's face and like my brother's
curly hair.
And it was just like all this, all this time that I was like,
who do I look like?
Or, you know, just that question was kind of like answered.
And it gave me a real sense of peace, which was just awesome.
Okay. So originally you wrote us to ask,
how do you find a long lost relative?
But you found not just one, but five others in addition.
How can we help you now?
What are some things we can explain for you?
Yeah, I think it's so funny
because it's like my question has evolved.
I never gave much thought to like, okay, so now what?
Like I found him.
I guess kind of just like any advice on how to navigate
like getting to know a parent or a relative as an adult.
Also, like how to approach my siblings,
because I don't know who knows about me and who doesn't.
So I want to not necessarily uproot their lives.
Just kind of how I can approach wanting to get to know them,
but respect to their situation.
And then I'm also thinking about my mom's family too.
They are my family, they raised me.
I don't want them to feel like I'm trying to build
this relationship and replace them.
So kind of making sure that they understand
why I'm doing this
rather than I'm, I don't know,
just finding a new family to replace them.
We gotta take a break, but when we come back,
why there's controversy around finding family members.
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We're back.
If you've used at-home DNA tests to find out
where your family's from or your genetic information,
you might have some questions right about now,
especially around privacy, because 23andMe,
one of the companies behind these at-home
tests, has filed for bankruptcy.
I called up Emily Mullen, who covers biotech for Wired.
I asked her to start by walking us through the history of these at-home DNA tests.
Yeah, so we're going to go back actually a couple decades.
So there was something called the Human Genome Project that was completed in 2003.
More than a thousand researchers across six nations have revealed nearly all three billion
letters of our miraculous genetic code.
I congratulate all of you on the stunning and humbling achievement.
And this was the culmination of 13 years of research to sequence the entire human genome.
Without a doubt, this is the most important,
most wondrous map ever produced by humankind.
So, you know, your DNA is made up of these bases.
The Human Genome Project was an effort to spell out
all of those letters end to end.
And I think that really sparked this excitement
in the field of genetics and the idea
that genetics is gonna explain everything about everybody.
Okay, so 23andMe wasn't the only, you know,
at home DNA testing site that we had.
There's also ancestry.com and there are others.
But right now I wanna stick with 23andMe. So, originally, this company was huge. It was gigantic. You could
walk into Target or Walmart and see a whole wall of tests. Like, what happened?
Yeah. So, 23andMe was founded just a few years after the Human Genome Project was completed in 2006.
And the company initially offered a retail DNA test for $1,000 for ancestry and some
health information.
23andMe actually threw a spit party where attendees, while they were dancing and drinking,
spit into tubes, submitted their DNA samples for testing, and
the price point really dropped over the years to the point where these tests became much
more accessible to the average person.
Okay, we spoke with a listener named Hannah, and she used Ancestry.com to find her father,
but it turns out she didn't even need to use her DNA.
There was information already there.
Is that common?
How much of our DNA is already on these sites?
So, yeah, a lot of Americans have taken these tests and in particular a lot of white Americans. Something like one in five Americans have
taken a consumer DNA test. So it's a lot of people. And there was a study that came
out a while back showing that it will be possible to identify almost 90% of Americans with European history through their cousins in genetic genealogy
databases.
So what that means is that even if you personally haven't taken a DNA test, somebody in your
family or extended family probably has, and you could be identified in that way. So fast forward and 23andMe's declared bankruptcy.
What exactly happened?
How did we get there?
Yeah, so despite selling a lot of tests over the years,
this might come as a surprise for listeners to learn,
but 23andMe has never been profitable.
They never figured out how to really monetize the data.
Oh, wow.
So what can you do if you've submitted your DNA to 23andMe, but you're like, wait, what's
going to happen to my data?
Is it going to go to like TBD company?
Right.
So that's the big question is what happens to all this data now?
For now, 23andMe says its existing consumer privacy
policies remain in place, and the company has not
changed how it manages or protects consumer data.
If the company comes under new ownership,
they could revise those privacy policies for new customers
and new data collection.
But if you're one
of those people who previously opted into your data being used for research
purposes and you haven't logged into 23andMe since you've taken a test and
you've sort of forgotten about it, okay well your data it could likely be used
by whoever the new owner is for these purposes. So if you have used 23andMe in the past and you want to change the way your data is being
used, you can absolutely still go and do that right now.
Yeah, like how do you delete that data?
Yeah, so when you log into 23andMe's website, you go to settings in your profile, then you
can scroll to 23andMe data and click view. At
this point, if you want to, you are able to download a copy of your genetic information
so that you have that moving forward. Then you can scroll to delete data and click permanently
delete data. You can also ask 23andMe to destroy the biological sample it used to extract your DNA
data if you previously authorized the company to keep it.
Yeah, this seems so sticky because there aren't really federal laws protecting genetic data. Are
there any safeguards out there? Maybe on like a different level, a state level something? Is there
anything out there?
So HIPAA is the Health Information Privacy Act that we often hear about. That protects
information only when we're talking about health entities sharing data with each other.
So in this case, 23andMe is a company that sells genetic testing kits.
They're not a health entity.
So HIPAA does not protect your genetic information in this case.
There are a couple of states like California that do have more stringent protections, but
there is no federal law that protects information collected
in this way.
So the market for genetic data testing was really booming at one point.
What happens next?
Is this going to go away?
I think we're seeing consumer DNA testing fizzle out, at least in its current form. I think people are
much more aware of the privacy risks now than when these tests first came out. So
I think there's been an erosion of trust with these companies for at least a
couple of years now. And again, for the people who went to these companies to get that ancestry information
or learn about a relative, perhaps they were adopted, that sort of thing, a lot of those
people have already taken these tests at this point.
Okay, so now you've got what you need to reach out to the family you didn't previously
know you had.
How do you go about doing that, though?
That's next. We're back, it's Explain It To Me, and Libby Copeland's book, Lost Family, looks at how
DNA technology has impacted families.
I wanted to know what got her so interested in this.
Honestly, this whole question around the distinction between biological and non-biological family
and roots and identity, it's everything to me.
I think it's so intrinsically connected to sort of existential questions around how we're
formed and who we are and how much is free will and how we get to decide what to be.
Has this changed the way you think about family for yourself? Yes, definitely. I mean, spending so much time talking to people who don't have a genetic
connection to the families that they were raised in, it's really interesting to hear
just how much the pull of that genetic family has over you. We also in our family were able to
connect with ancestors in Sweden and then we traveled there and were able to like connect
with a modern day second cousin of my dad going back a hundred and something years from when you
know our relative had emigrated. And that to me made the world seem so much smaller
and so much more intimate. And it made history feel present to me. It made me feel like the
past wasn't over.
You know, if someone's taken one of these at-home DNA tests and they realize they have
a family member, how should they go about trying to connect with them? It's often easy to start with the person you're finding there on the relatives list,
just because they're the immediate connection. But if you're finding a half sibling and you know
that's because you share a father in common, a lot of search angels will recommend that you start
with the father first. So there's this whole world of
genetic genealogists and search angels who have dedicated their lives sometimes for pay,
sometimes on a volunteer basis, to help someone find their family. So very often people are
advised to start with sort of the person at the center of it because they're very often
with sort of the person at the center of it because they're very often wanting to sort of have agency
over their own narrative and connecting with that person
first can be a respectful way to start
if you're able to make a connection with that person.
And what's the proper way to go about this?
Do you show up on their doorstep?
Do you DM them on Instagram?
Do you write a letter?
Like, what do you do?
When I was writing The Lost Family,
I talked to people who did do that, who did show up
on someone's doorstep or make a phone call. And it can be quite challenging and disruptive.
So you want to sort of do it on the terms that allow the other person as much control
as possible, just because in this situation, very often there's a kind of a disconnect of knowledge,
right? And so very often the best possible way is to write a letter. And when you're writing a
letter, the tone of that letter is, you know, something that you want to think really carefully
about because there's different ways you could go. You could sort of flood the person with a lot of
emotional connection right away because you feel like you already know them or you feel like you are so eager to get to know them. And a lot of search angels that I've talked to and
interviewed will say like, don't do that, right? But you could share a little about yourself,
share a little bit about what you're looking for. And then if there's something concrete that you
can ask for, like I would love to see some photographs of my grandparents, you could start
small and build a relationship from there. but you're not saying right away,
hey, I want to have Thanksgiving together.
So I want to ask you something about the caller
who sparked this episode.
Her name's Hannah, and she found her dad on ancestry.com,
and she found out she has five siblings.
What approach would you suggest in that kind of situation?
So I've found that very often in a family, there's somebody who is willing to serve as
more of an ambassador.
For instance, there might be one sibling that she's connected with, who's open to getting
to know her.
And very often that person can act as a conduit to the rest of those siblings. And sometimes it's really sped up. Like, if you just met someone after a few months of like texting
and talking on the phone, you might not decide to take a trip to Austin with them, but you might if
they're your long lost half sibling, right? And because there is often an intimacy and such a desire
and willingness to be close on the part of both people. So it is often much more speeded up than other relationships because there's
the sense that you're making up for lost time.
I think there's also this question of, you know, how do I ask my dad, like, why didn't
you ever come see me without like scaring them or coming off too intense, you know,
like you want to build this relationship and not, yeah, how do you approach that?
You know, it takes a really long time
to build a relationship where somebody can explain
something like that.
I interviewed a woman who, she was adopted,
she wasn't told she was adopted.
She didn't find out till she'd had some life
altering surgery that it turned out
she might not have needed if she'd known
her full medical history.
Wow.
When she finally did find out the identity of her biological father, she reached out
to him a number of ways. He was not terribly responsive. And then she finally called and
got him on the phone. And he was so dismissive. He could not at all give her what she wanted.
He would not even confirm that he knew for sure that she was his daughter or that he'd even dated her mother.
Wow.
And the facts were right there on the screen. So she knew it was him. She cried a lot when
we spoke. And it was because she had these questions that could not be answered. The
biological mother had passed away a few months before she discovered her identity.
Wow.
And the real question she wanted to ask her biological mom was, did you ever look for me?
Did you ever think about me?
I mean, but it very much matters what the secret is
that is the heart of your own identity story.
Because the nature of that can alter people's willingness
to embrace that you exist.
I guess there's a question of what do you do with that?
But I think it's also a question of what are people looking for
when they're looking to connect with new family?
Yeah.
Are you trying to figure out, like, oh, where do I get my eyes?
Are you trying to figure out where do I get my personality?
Are you trying to figure out genetic health?
All of it.
Yeah.
Right?
I want to see someone else whose face looks like mine.
I want to see someone else whose face looks like mine. I want to see someone else whose eyes look like mine.
I want to have the experience of looking and seeing myself,
the way I see myself in a mirror in somebody else.
And if you're adopted, you may never have had that experience.
It's profound.
I also wonder how much we should make of the similarities
we see in family that's found
when it comes to personality traits, you know?
I guess it's that nature versus nurture question.
Absolutely.
The danger of the promise of DNA testing when it's used like this can be that we interpret
it in a really sort of simplistic way, right?
That we think, okay, DNA is destiny.
But then on the other hand, you know, those of us who've grown up in, like,
the birth family that we were born into,
like, it can be hard for those of us to appreciate
what it feels like to live in the absence of that,
and what it feels like to, in the absence of that and what it feels like to
have someone understand you almost like on a gut level because they share something with
you that is so deep and rooted and that maybe we don't fully understand and completely explain
at this point through science.
Yeah, Libby, in all of this talk of found family, we haven't really talked about managing
the existing family you have.
How do people juggle that desire to find out about new family members without unintentionally
hurting or alienating the people who have been there for them all along. I talked to a lot of people who were seekers,
and some managed to do this really well.
And the people who described it best
said that it's incredibly reductive
to think about this as like a nature versus nurture thing,
right, so you can have your daddy,
and your dad tucked you in at night,
and he sang you songs, and he put you in at night and he sang you songs and
he put you to bed and he was there and he fathered you and he still fathers you and
that's your dad, right?
There's another man out there though and to him you owe half your genetic data and he's
your biological father and we don't have the language for that.
Our actual language has not caught up with this technological
era that we're in of consumer DNA testing. And so people who've successfully navigated
it have managed to maintain those relationships with say their dad and say like, you still
matter to me so much, you'll always be my dad. I just, I also want to know about, you
know, where half my DNA came from.
And that depends a lot on their relationship
with their existing parents, whether they can manage that.
Do you think at-home DNA tests have been a net positive?
People I think are just starting to understand
the degree to which this is all governed
by business contracts, not by federal regulation.
And that means that a company that takes your data
is going to do what is best for the company
and that may not be what's best for your data.
So, I mean, do I think it can be used in a positive way
if it's maybe better regulated in other places?
Absolutely.
And my own family's success story of like finding relatives
both in Sweden and in Ukraine,
which is amazing on my Jewish side,
like, it could make me cry just, like, thinking about the way
the way in which the past is not lost to us.
The power of this information in myself
and the idea that I can connect with my own history,
that I can see it written out, that I can trace it in the lives
and faces of other people who look like me,
mind-blowing, okay?
But if it's not regulated, if it's not controlled,
it's starting to scare me quite a bit more than it used to.
I have to say I've deleted my data
from a number of places that it used to be.
That was Libby Copeland.
Thanks, Libby. Also thanks to Emily Mullen and to Hannah for telling
us her story. If you have questions you want us to explore, give us a call. Right now we're
working on a show about recession pop and other recession indicators. What questions
do you have about how to measure the scale of what's on our economic horizon. That's 1-800-618-8545.
This episode was produced by Hadi Mawagdi.
It was edited by our executive producer, Miranda Kennedy.
Fact checking by Melissa Hirsch.
Engineering by Brandon McFarland and Patrick Boyd.
I'm your host, Jon Klinhill.
Thank you so much for listening.
Talk to you soon.
Bye.