Today in Digital Marketing - A Script Writing AI Bot Wrote This Headline And It's Terrible
Episode Date: December 5, 2022NEW: Get The Top Story each day on LinkedIn!How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it approved ads containing death threats. Millions of con...sumers are lying to you. Why Adobe is risking lawsuits with its new policy. Text AI is underwhelming. And the word of the year is not: Metaverse. In fact, it's probably a phrase you've never heard of.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy
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It is Monday, December 5th. Today, how much is consumer data worth? Amazon thinks $2 a month.
Facebook is on the hot seat to explain why it approved ads containing death threats.
Millions of consumers are lying to you. Why Adobe is risking lawsuits with its new policy.
Text AI is underwhelming. And the word of the year is not metaverse. In fact, I'd bet it's a phrase
you've never heard of. I'm Todd Maffin. Here's what you missed today in digital marketing.
While you're looking for ways to collect more first-party data, here's an idea. Pay your
customers $2 to run a VPN on their phone that tracks exactly where they go. That is what the
biggest e-commerce company in the world is doing.
Paying them a measly $2 a month, Amazon offers some of its users now a way to route their
traffic through an Amazon server so that the company can see what ads they've seen and
where they go afterwards.
The Verge reports that this has apparently been going on for months.
The offer is part of its Shopper Panel app that gives consumers up to $10 a month in Amazon credit
for uploading their receipts for purchases made elsewhere.
According to Amazon, if you join this Shopper Panel waitlist,
get accepted, and turn on ad verification,
then you'll also be asked to enable an always-on VPN for your device.
But it's not actually a VPN being installed.
Rather, it makes it so that all of your DNS traffic
is routed to its server,
which lets Amazon know when you see its own advertising
or ads from third-party businesses
that advertise through Amazon ads.
The e-commerce giant noted that the app, quote,
will only use the app permissions
to confirm the ads from Amazon that you see, unquote.
It claims it won't share any personal information with third parties.
As The Verge points out, Amazon isn't the first company to offer this kind of program.
Facebook offered its users a $20 gift card in exchange for running a VPN on their phones, while Google offered to pay consumers $5 every
three months for running a Chrome extension that tracked their usage.
In a time when many social media companies are cutting their content moderation departments,
a new study published by Global Witness, a watchdog group, looks at how platforms like
Facebook, YouTube, and TikTok are
enforcing their policies on harmful content. The study found that Facebook failed to stop ads that
threatened election workers, despite its policy against content that threatens serious violence.
Among the test ads that contained violent content, like threatening to lynch, murder, and execute election workers
around election day, three quarters were approved by the site's automatic moderation system.
Meanwhile, after the researchers submitted the ads containing death threats to TikTok and YouTube,
both platforms there rejected all the test ads and suspended those accounts for violating their policies.
A spokesperson for Meta said the ads were a small sample that were not representative of
what people see on its platforms. They noted that the company later disabled several accounts that
had submitted the ads and added that ads continue to be reviewed even after they go live. Those customer email addresses your brand has acquired may be fake. A new report
has found that one in four British consumers give brands false information about themselves,
posing a problem for marketers. According to the survey, a third of respondents don't use their
primary email address when signing up for brand communications.
And it's the younger demographics that are more likely to be deceptive with their data.
Almost half of 18 to 34 year olds choose to not use their primary email address with brands compared to a quarter of those aged 55 and over.
The report suggests brands are up against a raft of data blind spots as almost half of consumers said that they deliberately try to withhold their personal data from brands.
The findings also revealed the low tolerance
consumers have for impersonal communications.
One in five reported that they would unsubscribe
from a brand's email list within a week
if the content wasn't relevant,
while two out of five said that less than a 10th
of the content they receive from
brands makes them click through. Finally, consumers are also not happy about the amount of content
they receive, while more than half receive between one and ten brand communications every day.
Almost three quarters think less than half of it is relevant or appropriate for them. So I finally got access this weekend to chat
GPT, the new AI that can write stuff on its own. And I got it right to work, generating insults
for my Fortnite teammates, insults that went from the hilarious, like you're as useful as a screen
door on a submarine, to rather cold and businesslike, like your contribution to
the team is minimal at best, to downright dark. You're a disgrace to the game. Marketers, of
course, are keeping a close eye on the technology. Why? Well, this morning, I asked the AI to write
an article about itself and how chatPT could change the marketing industry.
And here is what it came up with.
Quote, in a groundbreaking move,
the marketing industry has embraced a new technology
known as ChatGPT.
This artificial intelligence tool
uses natural language processing
to create personalized, engaging conversations
with consumers.
The adoption of ChatGPT has already started
to shake up the marketing industry,
with many companies reporting increased customer engagement and sales.
Quote, we've seen a significant increase in customer satisfaction since implementing chat GPT,
unquote, said John Smith, CEO of ABC Marketing. Quote, consumers are responding positively to
the personalized conversations and
it's translating into more conversions for our business, unquote. Some industry experts predict
that ChatGPT will become an essential tool for marketers, allowing them to tailor their messaging
to individual consumers and create more engaging, effective campaigns. Quote, the ability to have
personalized conversations with consumers is a game changer for the marketing industry, unquote, said Susan Johnson, a marketing expert.
Quote, it allows companies to connect with their audience on a deeper level and build more stronger, more meaningful relationships, unquote.
All right, that was the end of what it wrote when I asked it to come up with an article about itself and the marketing industry. And, you know, it's definitely human-like. It more or less nailed the general structure of a
news story, inverted pyramid writing style and so on. But it's awfully vague. Not to mention the
obvious made-up quotes from obviously made-up experts. I guess that's really the end of this
story. Well, not quite. Here's what it came up with when I asked it to, quote, write an impactful one-sentence ending to a news story about ChatGPT's use in the marketing industry.
And here's what it said.
The future of marketing is here, and ChatGPT is leading the charge.
Do you have business insurance?
If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit?
No business or profession is risk-free.
Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters.
Get customized coverage today starting at $19 per month at zensurance.com.
Be protected. Be Zen. cable diffusion, and DALL-E, as long as they meet guidelines, which include requiring contributors
to clearly label content that has been made using those tools. So your next stock photo might be,
well, not really a photo. Creators are also required to affirm that they own the rights
to the works that they submit, which is something I don't think really has any legal precedent for.
If I ask software to create an image looking at a sunset
while holding a goat on a leash, who owns that?
Me? The company that sells the software?
The copyright owner of the images used for training the AI engine?
Adobe, for its part, says it will indemnify buyers of stock images
should there be any legal challenges.
Some creators worry it will eliminate
jobs, while others fear the unknown of legalities, including copyright issues. For example, Adobe's
competitor Getty Images recently announced it would not accept AI contributions at all due to
legal risks. Well, if upping your TikTok game is part of your marketing New Year's resolution,
the company recently announced the fall semester curriculum of its CAP University program.
TikTok launched its educational program in April, but it has now updated its lesson plan.
The fall semester courses include how to find your brand's voice,
how to establish your brand's always engaged strategy, producing in the era
of TikTok, and content to cart, which explores the potential of e-commerce in the app. For those
interested, you can enroll today via a link in our premium newsletter, or just search Google for
TikTok Cap University. And finally, the Zuck is taking another L.
The Oxford English Dictionary has crowned Goblin Mode as the word of the year, beating out Metaverse.
The company noted that Metaverse was a worthy opponent and gained voting traction with crypto communities and publications.
Can you imagine being runner up to Goblin Mode? According to Oxford, Goblin Mode is
a type of behavior which is unapologetically self-indulgent, lazy, slovenly, or greedy,
typically in a way that rejects social norms or expectations. Just to the hell of it, I asked
ChatGPT what Goblin Mode meant, and it said, quote, Goblin Mode is a term used in the game
Slime Rancher
to describe a mode where the player has to play as a goblin and complete certain challenges and
tasks, unquote. This is patently false. I have played Slime Rancher. I have more than 100 hours
in it. There are no goblins in this game. The competition was opened to a public vote for the first time in history.
Goblin Mode also beat out
I Stand With, which took
third place.
On the show tomorrow, you've heard the
advice, seen the listings, prices
should end in a nine.
Shouldn't they?
New research says, not so fast.
I'll have the author of a scientific study on pricing on the show tomorrow.
By the way, if you dig these interviews with marketing scientists, you might also like
the Aerie newsletter.
I think that's how it's pronounced.
They cover marketing tactics based on science.
Subscribe and you will get three-minute marketing recommendations based on the latest scientific research from top business schools. We've made an affiliate
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in our show notes. I'm Todd Mappin. Thanks for listening. See you tomorrow. Want people to read your content?
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