Today in Digital Marketing - An Ad-Free Version of Facebook?!

Starting point is 00:00:00 Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today,

Starting point is 00:00:18 starting at $19 per month at zensurance.com. Be protected, be Zen. Today, is it finally here? A version of Facebook without ads? Also, you'll be able to do much more with a tweet soon. YouTube borrows from, well, guess who? Pinterest suggestions for holiday selling and a change to Google My Business. It's Thursday, November 4th, 2021. Happy Diwali! I'm Steph Gunn from EngageQ Digital, sitting in for Todd Maffin, and here's what you missed today in Digital Marketing, episode 498. Starting today off with a bribe. I have been working with Todd over the past few weeks, and we have some big plans for serving you even better with a major announcement

Starting point is 00:01:05 on December 1st, but we need your help. We have a listener survey up at todayindigital.com slash survey. There's also a link in the podcast episode notes. We did one of these last year and gave away a $50 Amazon gift card. This time we're not tying it to Bezos. We'll straight up just PayPal you the cash and by we, I mean Todd. And we've doubled the amount to $100 and tripled your chances. So three of you will walk away with $100, and that's $100 American. So if you are Canadian, you will be rich. It really only takes two minutes to complete, and the URL is todayindigital.com slash survey survey or tap the link in today's podcast episode notes. An update now on our story yesterday about Facebook's test letting people

Starting point is 00:01:56 create separate profiles under the same account. We wondered if two profiles from the same account would be counted as two unique people for ad reporting or as one. It's not hypothetical. Facebook earlier said people who failed to connect their Facebook and Instagram accounts will be counted as two people, even if they knew they're one person. We heard back from a Facebook rep after deadline yesterday who added this to their earlier comment. Quote, there are currently no ads being served to additional profiles. If we do begin testing ads, we expect that active users will be calculated at the account level, not the additional profile level, unquote. So two takeaways. First, interesting use of we expect that instead of we'll make sure that. And second, did we read that right? No ads being served to those

Starting point is 00:02:46 additional profiles. Finally, there's an ad free Facebook. Good news for people who use third party tools to manage social media content for their brand or clients. Twitter has announced a new API endpoints that will allow you to use your third-party tools of choice to tag people, use Twitter's polls, set tweet reply settings, and even send monetized tweets. It's all part of their new Twitter API version too. The polls feature is especially welcome since it's been available on Twitter's site since forever, but never in third-party tools, and it's a good on Twitter's site since forever, but never in third-party tools, and it's a good post type for social media content managers. As well as adding

Starting point is 00:03:31 new features and support for developers, Twitter is also expanding its new API to support its creator platform, SuperFollows. Quoting the announcement, we've added the ability to share tweets to SuperFollowers via the API, so you can build solutions that help people earn monthly End quote. In response to community feedback, several of these new features were prioritized for the new API release. Twitter encourages the community to continue to provide feedback so it can plan what to build next. On today's episode of Who's Copying Who? Today's contestant, YouTube copying TikTok. Who's copying who? Everyone wants to be like TikTok. Instagram has Reels, Snapchat has Spotlight, and YouTube has Shorts,

Starting point is 00:04:33 which is generating billions of views daily. It appears that Shorts will soon be taking center stage on the platform as YouTube is focusing even more on short form video in a new test experiment called Direct Access to Shorts. Quoting the company, we're currently testing out a new shorts experience. If you're in the experiment and you close the YouTube app while watching shorts,

Starting point is 00:04:57 you will be dropped into the shorts player when you reopen the app. So you have direct access. If you exit the YouTube app while watching any content other than Shorts, we won't direct you right into Shorts next time you open the app. Note, this test is only available to a small percentage of viewers using mobile devices. End quote. Yes, this is just a test, but this would be a huge change to how the YouTube app operates, as it essentially changes what YouTube is to some degree. Will our attention spans ever be the same?

Starting point is 00:05:33 And that's another episode of Who's Copying Who? Big news for Google. Google My Business has a new name quoting the company moving forward we recommend small businesses manage their profiles directly on search or maps to keep things simple google my business is now being renamed to google business profile in 2022, we'll retire the Google My Business app so more merchants can take advantage of the upgraded experience on search and maps. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations and will be renamed Business Profile Manager. End quote. If you manage multiple locations with your business, or if you are a local SEO who manages a number of businesses, you will still use an interface

Starting point is 00:06:32 like Google My Business. It just has a new name. Along with the name change comes new updates to business profile. You can claim, verify, and update your Google business profile and engage with customers directly in Search and Google Maps. Call history is officially launching in US and Canada. Messaging can be done directly from Google Search, and you can control message read receipts in Google Search and Maps. And finally, Performance Planner allows you to plan your local campaign budgets. Performance Planner is a tool that lets you create plans for your advertising spend and see how changes to campaigns might affect key

Starting point is 00:07:10 metrics and overall performance. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. Pinterest is pushing for marketers to choose them this campaign holiday season. A range of resources and reference points have been added to the platform's Holiday Marketing Hub for 2021 to help you optimize your pin campaigns.

Starting point is 00:07:55 Here are Pinterest tips for a successful holiday season. Quoting the company, First, start early. Brands who start their holiday campaigns earlier in the season see a 6% incremental sales lift and 4.7 times more conversions compared to those that only focus on the later weeks. Second, find your holiday audience. Pinterest has identified six types of holiday shoppers and how to target each persona, including the traditionalist and the self-gifter. And finally, have best-in-class creative. Pinterest has created a new board of campaign examples

Starting point is 00:08:32 to help you inspire and inform your strategic thinking. End quote. There is also a campaign guide that describes which advertising options are best for different goals. Overall, the Pinterest Holiday Marketing Hub is an informative resource if you are thinking of trying a pin campaign and might even inspire some of your other holiday campaigns this season. You can access the marketing hub by heading to business.pinterest.com slash holiday. Google announced on Twitter this week that it has begun rolling out a new algorithm update

Starting point is 00:09:10 targeting search spam. Quoting the company, As part of our regular work to improve results, we've released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for search. End quote. Google provided no other information in its tweet about the spam update other than a link to the webmaster guidelines. Does the update target link spam, content spam, or other forms of search spam? We'll just have to wait and see.

Starting point is 00:09:45 But until then, enjoy the Webmaster Guidelines. Google's important PageSpeed Insights is also getting an update, one that aims to address the challenges of the existing version. One of the biggest problems with PageSpeed Insights until now has been that the data presented is difficult to understand, since there's no clear separation between lab and field results. Google says its primary goals for the redesign were to make the user interface more intuitive by clearly differentiating between data derived from a synthetic environment and data collected

Starting point is 00:10:22 from users in the field. Clearly communicate how the core web vitals collected from users in the field. Clearly communicate how the core web vitals assessment is calculated in the user interface and to modernize the look and feel of the PageSpeed Insights leveraging material design. Google plans to roll out more updates to PageSpeed Insights later this year, including separation of field and lab data, core web vitals assessment, labels for mobile and desktop performance, and an expand view feature. While there is no release date for those last items yet, Google says it will share more information about PageSpeed Insights as it approaches launch. I really want to thank you for listening. I'm very excited to be the new associate producer for the podcast.

Starting point is 00:11:06 I do have a radio background, but this is my very first podcast ever. So, hi mom. A final plug for the listener survey. We are giving away three $100 cash prizes for completing it. It only takes max two minutes out of your day and is going to help us shape the next year ahead. We have some really big plans to serve you even better with a major announcement about this podcast coming on December 1st. Don't worry, I promise you're going to love it. The survey link is todayindigital.com slash survey and there's a link in the episode notes too. That's it for me. Top will be back

Starting point is 00:11:42 Tuesday, so I will talk to you tomorrow thanks and talk to you then i love you with your flaws and i love you with your flaws and i love you with your flaws and i even when you get an attitude even though it's something small i i love you with your flaws and i love you with your flaws

Today in Digital Marketing - An Ad-Free Version of Facebook?!

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