Today in Digital Marketing - Ask a Real Facebook Ad Rep Anything You Want

Starting point is 00:00:01 Today, on the eve of Apple's tracking changes, TikTok is creating an entirely new ad format just for iOS users. Some advice on how to increase how many people opt in to be tracked, Snapchat's numbers are shockingly good, and your chance to ask a real Facebook ad rep anything you want. It's Friday, April 23rd, 2021. Happy Veterans Day, Estonia! I'm Todd Maffin from EngageQ Digital, and here's what you missed 23rd, 2021. Happy Veterans Day, Estonia. I'm Todd Maffin from EngageQ Digital, and here's what you missed today in digital marketing. With Apple rolling out its changes to app tracking next week,

Starting point is 00:00:36 all the platforms are getting their advertisers ready. TikTok today joined the party with some help of its own. First, your app install campaigns will now need to be inside a new campaign type entirely. Quoting the company, This feature is available for all advertisers, and campaigns can be created by choosing the app install objective or catalog sales objective with app prospecting, selecting the iOS app, and setting the toggle for deliver to iOS 14 plus conversion events to on at the ad group level. You got all that? The changes will impact app installs, catalog sales, or conversion objectives. If you select one of those in your campaign setup process, you'll now get a notification informing you that Apple's iOS 14 release may impact ad delivery, unquote. Also, they'll be rolling out a new campaign workflow over the coming weeks.

Starting point is 00:01:39 There's a bunch of other little things to do, completing conversion event configurations, stuff like that. They have more information on their business site. If your brand has a mobile app, no doubt you're concerned about next week's changes to iOS devices. In case you don't know how this actually rolls out, when people install the new OS 14.5, they will be opted out immediately of tracking. You then, as the app developer, choose when you want to put that dialog box up

Starting point is 00:02:07 to claw that tracking permission back. You also control a bit of text in the box that explains why you deserve to get that data. And if you want, you can even make it part of your new user onboarding so you can design your own screen that says something like, please allow tracking in the next screen so we can personalize your shopping experience or whatever. There is a great piece on adexchanger.com today Please allow tracking in the next screen so we can personalize your shopping experience or whatever.

Starting point is 00:02:31 There is a great piece on adexchanger.com today that details some testing other apps have done to see what designs have earned the highest opt-in numbers. It's called Perfect Your iOS 14 Opt-in Strategy with Pre-Permission Prompts Built with Context and Trust. Definitely worth a read this weekend. Snapchat has reported its financial results, and they are still doing really well. Revenue was up 66% from a year earlier, and they added 22% more users. Those are daily active users, too, not monthly actives. They're at 200 million now of those daily actives. Of course, everyone wants to know how they're doing with

Starting point is 00:03:07 TikTok in the mix. Snapchat has its own version of TikTok, which they call Spotlight. They say more than 125 million Snapchat users last month watched videos there. The company says it's expecting Q2 revenue to be more than 80% higher

Starting point is 00:03:23 than last year's Q2. Those are huge numbers. They've also added a special program now to onboard consumer packaged goods brands. This opens up Snap ads and those AR lenses. The first brand, Yoplait Yogurt, reported new buyers drove almost 30% of incremental sales and exposure to its AR lens drove more than 40%. Have you ever gotten an ad campaign denied and filled out the appeal form and wondered to yourself, does anyone actually read this? Have you ever had a Facebook support rep tell you they don't know why your account was suspended because it's another team that handles it, and you wondered, is that really true?

Starting point is 00:04:06 Have you ever wished you could just sit down with a real Facebook ad rep and just ask them a bunch of questions off the record? You will have your chance, friends, right here on this podcast. A few weeks ago, a Facebook ad support person joined our Discord, and they agreed to be that anonymous person you can ask all your questions to. And yes, I have confirmed that this person is a genuine Facebook ad support rep. So here's how this is going to work. I will collect all your questions, then I will sit down with this person over Zoom, and we will go through your questions one by one. So, if you want to submit a question, go to b.link slash askarep.

Starting point is 00:04:46 This link is not in the show notes, so you will have to go there in your browser manually. Again, the link is b, that's the letter b, dot link slash askarep, all one word. One note, this is not a way for you to get support for your own specific campaigns or accounts. They will not look into your particular stuff. This is for general questions about how the sausage is secretly made over there. Again, that link to ask your question is b.link slash askarep. And three housekeeping items to wrap up the week. First, there will not be an episode or newsletter Monday.

Starting point is 00:05:23 I'm taking the day off and the rest of the team is wrapping up a big project client. Two, this weekend is your last chance to take advantage of the free week of our premium newsletter. Just go to todayindigital.com slash special or tap the link in today's show notes. And three,

Starting point is 00:05:40 listen, why aren't you in our Slack or Discord communities yet? What is wrong with you? People are swapping advice, job leads, resources. I'm in there, so if you want to know what music was used or where to get more information about something you hear on the show, links to both our Slack and Discord communities are in this episode's notes. Well, I made it back to Platinum in Overwatch. They buffed Moira.

Starting point is 00:06:01 I've never really been good at Moira. I was always a little too DPS-y, but I'm averaging like 11k heals per 10 minutes this season. She's actually my top healer in terms of heal output now. Even more than my Mercy, and I have 900 hours of game time on Mercy. That's not an exaggeration. I have literally 900 hours.

Starting point is 00:06:21 So anyway, that'll be my weekend. Oh, and the war against the dandelions continues. Anyway, talk to you next on Tuesday. I'm a simple man at best to know my home. A simple man at best to know my home. A simple man at best to know my home Simple man at best to know my home

Today in Digital Marketing - Ask a Real Facebook Ad Rep Anything You Want

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