Today in Digital Marketing - Baller Branding
Episode Date: July 21, 2023What ad budgets are spent in Vegas, stay in Vegas… Your brand’s AI-generated content may soon come with a watermark… YouTube rolls out a handy update for brands and creators... TikTok releases i...ts version of the Meta Ad Library..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy
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It's Friday, July 21st. Today, when ad budgets are spent in Vegas, stay in Vegas. Your brand's
AI-generated content may soon come with a watermark. YouTube rolls out a handy update
for brands and creators, and TikTok releases its version of the meta ad library. I'm Steph
Gunn sitting in for Todd Maffin. That's ahead today in digital marketing.
It might just be the biggest ball ad money can buy.
The MSG Sphere in Las Vegas, a massive dome with a $2.3 billion price tag,
recently made its patriotic debut with its outer shell called the Exosphere on the 4th of July. The show was powered by its 1.2 million LED lights featuring geometric designs,
underwater and lunar scenes, and NBA basketballs. At one point, it flashed a hello world greeting to
audiences and marketers everywhere. Sphere executives have already started courting
advertisers to see which deep-pocketed brands will be among the first to commit to the unique
media buy. While there will be corporate sponsorships in the sphere's interior,
the outer dome is what's really being hyped up for brands.
The Exosphere provides marketers with a 360-degree canvas to create 14 acres of content,
unlike existing digital billboards or outdoor media.
It has been likened to the Super Bowl of outdoor spaces. It will
likely come with a Super Bowl price tag too. While execs wouldn't disclose the cost of a 90-second
ad buy, the standard ad unit, or which brands are on board, the executives did call it a super
premium buy, in line with London's Piccadilly Circus or a Times Square takeover in New York.
The exosphere will operate for about 18 hours a day,
about half of which will be available for marketers.
Did your agency really write that ad copy, or did they get ChatGPT to write it?
Soon you might be able to tell with certainty.
Several major players in the space
have committed to developing tech to clearly watermark AI-generated content, including OpenAI,
Microsoft, Google, and Meta. These watermarks should make it easier to tell whether an image
or text or video came from a human or a bot. U.S. President Joe Biden is meeting with tech
companies today in advance of legislation
coming aimed at regaining control over AI tech. On top of the developing watermarks,
the tech companies made several other commitments announced by the White House today.
Among them, they agreed to test AI systems before release, invest more in cybersecurity,
and share information across the industry to reduce AI risks.
A handy update for brands and creators on YouTube, you can now manage your channel permissions
on mobile.
Yesterday, the company expanded its Channel Permissions feature, which lets channel owners
authorize users to manage their channels directly from the main YouTube app.
Until now, this option was limited to YouTube Studio.
Now users can post on behalf of approved owners using the main app on both desktop and mobile.
The update lets managers, editors, and those with limited roles access features including creating shorts, adding posts, managing playlists, and commenting on videos as channel owners.
TikTok released an update to its ad library this week.
The library lets marketers search for ad campaigns running on the app
and shows information like rough targeting, regional reach, and information about the advertiser.
This updated ad library, however, is currently only available for European campaigns.
For those campaigns, though, you can enter a country, ad type, date range, and other data
points, and TikTok will give an overview of all of the ads that match the specified parameters.
The platform has a similar feature within its creative research tools, but this update offers
some additional targeting information likely to align with
evolving European ad policies. For regions outside of Europe, the original and somewhat
scaled back TikTok ads overview remains available. It lets users filter ads by industry, region,
objective, and performance. A short and sweet little episode today to kickstart your weekend.
I have a wedding shower to go to tomorrow for one of my husband's cousins.
And I'm really not a fan of showers, mostly because I just hate playing the games,
especially with the one where you have to make a wedding dress out of toilet paper.
Although I will say that that game is a lot better than the one that you have to make a wedding dress out of toilet paper. Although I will say that that
game is a lot better than the one that you sometimes have to play at baby showers where
they put different chocolate bars in diapers and then you have to guess what the chocolate bar is.
I'm pretty close to making a petition on change.org to get that one banned from all baby showers.
Today on Digital Marketing is produced by EngageQ Digital
on the traditional territories of the Stunamuk First Nation
on Vancouver Island.
Our associate producer is me, Steph Gunn.
Production coordinator, Sarah Gild.
Music licensing by Source Audio.
Ad coordination by Red Circle.
And not many people know this,
but our theme composer composer Mark Blevis
To this day
Maintains the Guinness World Record
For the most number of Finstas
You know, those alternative Instagram accounts
That everyone has
Thing is, most people don't talk much
About their Finstas
But Mark's actually pretty proud of his
Like he told us the other day in our story meeting
I'm a million different people From one day to the next. Thanks for listening. I'm Steph Gunn. Todd will be back
to talk to you on Monday. much prefer to make believe. I don't know if time can heal every wound or what I would do
without you, but the clock is ticking, so let's make a move. Come on, baby, tell me the news.
We're 40 degrees from top to center. I said, Peter, why don't you please pass on this love of mine?
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