Today in Digital Marketing - Canva’s New Marketing Tools: Is This the Adobe Killer?

Starting point is 00:00:00 It is Thursday, March 23rd. Today, should Canva's new features for marketers have Adobe worried? Shopify launches enterprise retail search. Instagram's latest Reels experiment seems a little bit desperate. The browser extension stealing your Facebook credentials and tweets are disappearing. Nobody knows why. I'm Todd Maffin. That's ahead today in digital marketing. Canva cranked up the volume on its features for marketers today, including new AI-powered tools and a brand hub. The company launched a new assistant tool, which lets users search for design elements and recommends graphics and styles that match an existing design. It also provides quick access to AI-powered design tools like MagicWrite, the platform's AI-powered copywriting assistant. MagicWrite is now available for all Canva

Starting point is 00:00:51 projects, and the platform also launched a new way to automatically generate presentations. As for design, the company's new Magic Design tool lets users upload an image and choose a style to access a personalized selection of templates, while the magic edit feature lets users add or replace anything in an image. And a new magic eraser feature lets users clean up unwanted details and images. Canva is also introducing other features, including beat sync, which matches video footage to a soundtrack, translate, which will automatically translate text in designs, and Layouts, which lets users add content to a page and get recommendations for a design. Finally, Canva's new Brand Hub helps teams stay on brand with a new Magic Replace tool

Starting point is 00:01:35 that lets users quickly update assets like logos. Admins can also now approve workflows directly through the site to ensure designs are reviewed and approved before publication. A new integration between Shopify and Google Cloud launched today. It lets enterprise customers use Google quality search capabilities and AI. The integration is aimed at solving search abandonment with AI tech when shoppers don't find what they want on a merchant site and then leave. Enterprise brands on Shopify can now access Google's cloud discovery AI tech via commerce components, including retail search that provides advanced query understanding and AI driven personalization that customizes search results when browsing retailers' websites.

Starting point is 00:02:31 Snapchat wants to put its AR tech into your brand's website. The company introduced AR Enterprise Solutions today, a new way for businesses to integrate Snap's lenses and filters directly into their own apps and sites. As part of its launch, the company is offering a new Shopping Suite that includes features that let consumers try on products like clothes and sunglasses and other tools like fit and size recommendations based on their body size and a 3D viewer tool that lets customers view various angles of the products. Reels that get cut off mid-watch may soon be history. Instagram is testing full-length Reels replays within Stories. Within the Stories stream, some users are now seeing full-length Reels instead of just the first 15 seconds,

Starting point is 00:03:16 and then having to tap through to see the rest. This, of course, is another move for the company to push short-form video content, while Instagram chief Adam Massari noted that more people are sharing content in stories and DMs rather than resharing posts in their main feeds. So as Social Media Today points out, this could also be a way to tap into these changing use cases and keep users engaged. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters.

Starting point is 00:03:59 Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. Yes, it was only a matter of time before scammers started taking advantage of the AI chatbot hype. The Register reported today that Google has removed a fake chat GPT extension from the Chrome store because it was found to be stealing Facebook session cookies, but not before more than 9,000 consumers installed it. The malicious extension has a very similar name to the real ChatGPT for Google extension. It's called ChatGPT for Google. If you missed the distinction, there is actually a space in the middle of one of the words. It's also based on the same code used by the actual ChatGPT tool.

Starting point is 00:04:42 All the fraudsters did was add a few lines of cookie-stealing code. The fake GPT is designed to filter Facebook-related cookies from the full list, gathered through the Chrome extension API, and then sends the stolen info to the attacker's control server. Once they've swiped your cookies, the hijackers can change the real user's account info. According to researchers that discovered the hack, the cookie thieves promoted the fake add-on

Starting point is 00:05:07 through malicious, sponsored, wait for it, yes, Google search results for ChatGPT4, thus taking advantage of users eager to test the latest version of the chatbot. Since the scam extension was available in the official Chrome store, users probably assumed it was genuine. Touché, scammers. And that will bring us to the lightning round. U.S. consumers are

Starting point is 00:05:35 now using buy now, pay later services to shop for groceries due to soaring food prices. In the first two months of 2023, BNPL's spend on groceries has surged by 40%. YouTube has added new tools for podcasters, including the ability to create a podcast directly from YouTube Studio and designate an existing playlist as a podcast. The platform is also adding new podcast analytics, including aggregated metrics across videos in a podcast playlist and insights on how viewers found your podcast. Meta launched a new WhatsApp for Windows PCs yesterday, which includes a new user interface for multi-person chats. The updated Windows app loads faster and runs smoother than previous versions, or so Meta says anyway. And Twitter's new glitch, disappearing tweets. A number of users have reported that posts are showing as unavailable

Starting point is 00:06:29 or showing as this tweet has been deleted message, despite them not actually having been deleted. Disappearing tweets are nothing new, but whether Twitter has the engineering staff to resolve this latest problem is not clear. I'm trying to catch me a fly. Right now I'm having the time of my life. Our LinkedIn newsletter, it's called The Top Story.

Starting point is 00:06:49 It sends you our top digital marketing story each day directly to your inbox and your LinkedIn feed. You can sign up for that at todayindigital.com slash top story. It is completely free. There's also a link in the show notes. And we are almost at a thousand members in our Slack group. People in there sharing advice, getting help. There's even a channel in the show notes. And we are almost at 1,000 members in our Slack group. People in there sharing advice, getting help.

Starting point is 00:07:06 There's even a channel you can promote yourself in. Again, link in the show notes. I'm Todd Maffin. Thanks for listening. See you tomorrow. We'll see you next time.

Today in Digital Marketing - Canva’s New Marketing Tools: Is This the Adobe Killer?

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