Today in Digital Marketing - Cursed Breakfasts

Starting point is 00:00:00 Today, DMCA takedown requests come to your Google listing. Meta unveils new tools for WhatsApp. Pinterest quietly releases an app that can help your brand with live shopping. Twitter is relying on shiny new premium content to keep its advertisers around. And a new cereal campaign that will keep you up at night. It's Thursday, May 5th. I'm Todd Maffin. Here is what you missed today in digital marketing. Well, here's a shady SEO tactic.

Starting point is 00:00:27 Take down your competition on Google search by submitting a phony DMCA request. Not many people realize that anyone can file copyright claims against your Google listing, fraudulent or not, which can cause Google to take your site out of its index. That's what happened yesterday when Google removed, of all pages, Moz.com, a very popular SEO tool. It took it out of its search results after it processed a DMCA takedown request. The complaint states that Moz's homepage, along with 185 other websites, quote, distribute modified, cracked, and unauthorized versions of the doctor driving app, unquote, which of course isn't true at all.

Starting point is 00:01:10 Following the takedown, an SEO enthusiast tweeted, you can't access the Moz homepage from Google right now. A search for Moz shows an incredible eight removed results from an overly broad DMCA filing. DMCA literally lets anyone abuse the system and it breaks Google, unquote. To which Google's search liaison replied, I've passed it on for review. This morning, about three in the morning, Moz.com returned to the Google search results. But if this can happen to one of the world's most popular SEO companies,

Starting point is 00:01:39 what kind of collateral damage could it cause to a smaller brand? Instead of having to switch apps to complete them, you'll soon be able to manage WhatsApp messages in your Meta Business Suite inbox. Eventually, the company says all of your Meta inboxes, that's going to be Messenger, WhatsApp, and Instagram DMs, will be integrated into one. Next, Meta is testing a new feature that would let businesses send promotional messages campaigns through Messenger to customers who opt into receiving notifications about upcoming sales. The company is also expanding its lead generation and customer acquisition tools to offer lead filtering and more content options for brands within Instant Forms, including images and downloadable PDFs. It's a nice touch. And finally, Meta is enabling quote requests on Instagram. This product will allow businesses to put a get quote button on their profile and use

Starting point is 00:02:47 get quote stickers in stories. Brands will be able to set up custom questions to ask customers prior to starting a conversation. Pinterest is continuing its focus on live shopping. Earlier this week, the company rolled out its Pinterest TV Studio app, although it is currently only available to a select group of users. According to TechCrunch, upon launching the app, creators must enter a code or scan a barcode that Pinterest provides in order to gain access to those live streaming tools.

Starting point is 00:03:17 The company has not officially announced the app's debut. However, its description in the App Store indicates that creators will be able to go live on Pinterest TV, as well as add multiple devices to achieve different camera angles. There's been a lot of talk about advertisers' days being doomed on Twitter ahead of the Musk takeover. At its recent Newfronts presentation, the company aimed to ease marketers' worries by focusing on offering new premium content to advertise alongside. The content coming from its expanded partnerships with media

Starting point is 00:03:49 companies is according to Adweek. This includes a new partnership with Revolt, which will bring hip-hop podcasts to the platform, and a new made-for-Twitter show partnered with E! News, titled While You Were Streaming. Twitter says its offerings are focused on real-time conversations with an emphasis on major events. For these events, Twitter Amplify is the main ad format that allows brands to place their ads next to videos from content partners. Twitter also announced it is launching live shopping events with several publishers, including Condé Nast, Hearst, and NBCUniversal.

Starting point is 00:04:23 The platform said it will also provide brands with the opportunity to advertise alongside sporting events and will create more inventory alongside the World Cup next summer. Finally, Twitter announced it will be the first social network to integrate with NBCU's cross-platform video measurement partner, iSpot. Through this partnership, advertisers who purchase Amplify sponsorships from NBCUniversal will gain additional insights. free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. More automation is coming to Google Ads. A recent email from the tech giant informed select advertisers that starting sometime in Q2, quote, campaigns using smart bidding and or optimized targeting will be able to use

Starting point is 00:05:27 all customer match lists in your account to enhance campaign performance. For example, conversions, unquote. As a result, advertisers will no longer need to manually apply customer match lists to campaigns.

Starting point is 00:05:41 Google says, if you don't want your customer match lists to be included to improve your smart bidding or optimize targeting performance, you can opt out at the ad account level. Twitter's clubhouse clone Spaces has a much needed update. Spaces hosts and co-hosts will finally have access to data and analytics to help brands with their audio strategy. The new analytics tools include total live listeners, total speakers in each session, replay counts, duration, and more. The platform also aims to boost host engagement by making it easier for users to follow them.

Starting point is 00:06:17 After the broadcast, users will see a list of the co-hosts and speakers with the option to follow those accounts. Google reported that over 8 million ads related to the war in Ukraine have been blocked so far in 2022. The company also added that it stopped ads from running on more than 60 state-funded media sites. The data is part of Google's ads safety report for 2021. It reported that Google blocked almost three and a half billion ads for floating its policies, restricted another 5.7 billion, and suspended more than 5.5 million advertiser accounts. And finally, what kind of campaign would you come up with if you were on Tropicana's marketing team and needed to persuade consumers to drink more orange juice? Well, the people behind the orange juice brand are responsible for ending more than a century of breakfast traditions.

Starting point is 00:07:15 The company is advertising Tropicana Crunch, a cereal that is made not for milk, but for orange juice. Tropicana glorifies the cereal as, quote, an unforgettable breakfast experience, unquote. Boy, that's the understatement of the century. But what they really should have done is marketed this atrocity to target its lactose intolerant customers. I'll file this one under missed opportunities. Steph, didn't you say your cousin did this? Yes, growing up up we had a

Starting point is 00:07:45 cousin who used to actually eat his cereal with orange juice in the morning because uh they didn't have cereal that was targeted to eat with orange juice have you ever tried it no i'm actually gonna do this tomorrow i'm actually gonna try this oh wait i have to buy orange juice i'm gonna try it and report back it sounds disgusting to me like it's like i would actually rather drink orange juice after having brushed my teeth yeah it's also like the same kind of line as people that put ice cubes in their cereal what yeah they make them melt cold you've never heard of this no oh there's a whole breakfast cereal line i think that we're missing out on. Clearly. Don't forget the premium version of this podcast.

Starting point is 00:08:31 It's just like this one, but with no ads, access to deep dive weekend episodes, replays of our live events, better audio quality, story links, audio chapters that let you jump between stories and more. Get 50% off your first month by going to todayindigital.com slash premium feed or tap the link in the show notes. Talk to you tomorrow.

Starting point is 00:08:48 So you know by now that she's beautiful. From her hair all down to her cuticles. And I pick you when I'm making my decisions. So I know my heart is right. It's just telling me to listen. So I'm going to take heed. Do the good deed. Basically just pursue the things I do need.

Starting point is 00:09:02 She's great. I can't get her off of my mind. Line after line. Breakfast and a dinner time.

Today in Digital Marketing - Cursed Breakfasts

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