Today in Digital Marketing - F1NGERS

Starting point is 00:00:00 It is Thursday, June 15th. Today, small checkbox, big repercussions. How Meta's compliance with EU regulations will affect your ad campaigns. Online prices see the largest drop since the pandemic. Pinterest and LinkedIn add new video placements. And has the tech world finally fixed the creepy disfigured hands that generative AI produces? I'm Todd Math, and that's ahead today in digital marketing. Meta has some new requirements for brands that advertise to Europeans. The EU Digital Services Act now requires Meta to provide more ad targeting information on the beneficiary and the payer of ads that target anyone residing within the European Union. That means that if you run any Facebook or Instagram ads that specifically target these audiences,

Starting point is 00:00:53 including worldwide as a target, you'll soon need to update your ad targeting to comply with the new regulations. For any ad set with an audience in the EU, advertisers will have to indicate both the person or brand benefiting from the ad and the person or brand paying for the ad. Now, in most cases, advertisers will add their business name to both fields. This will be coming to the API as well. So you'll be able to specify these in your third party ad tool of choice. And by the end of August, Meta will display beneficiary and payer information in the ad library and the ad library API for all ads created on or after June 22nd that target the EU or its associated territories. Failure to comply with these regulations could lead to significant penalties. Luckily, those penalties will be applied to Meta and not you. The company

Starting point is 00:01:45 recently faced a $1.3 billion fine for the unauthorized transfer of European user data to the U.S. without explicit permissions or adequate protections in place. Another sign of deflation, online prices fell 2.3% year over year in May, the biggest drop since the pandemic began, according to Adobe's latest digital price index. The report found that May was the ninth consecutive month of year over year price decreases. Flowers and gifts saw the greatest year over year decline, with prices dropping by nearly a quarter. Drops were also seen in other categories. Near the top were computers, electronics, appliances, and home and garden products. On the other hand, a few categories did see price hikes compared to last year, including groceries and personal care products.

Starting point is 00:02:39 Grocery price increases, though, did slow down for the eighth consecutive month in May. In the wake of the pandemic boom, some connected TV ad spending may be finally starting to slow down. A new study published this week by analytics platform Pixelate found that open programmatic CTV ad spend has declined 5% year over year, marking the first slowdown since 2019. After consistent growth in 2020 and 2021, global spending reached $3.2 billion in the first quarter of this year, down from $3.3 billion during the same period last year. But Digiday reports that industry experts remain optimistic, expecting a rebound later in the year. According to a spokesperson for a marketing agency Digiday spoke to, some programmatic CTV budgets are being adjusted to be flat or slightly lower at this time, but that's more due to economic uncertainty than any major strategic shift.

Starting point is 00:03:37 The report also notes that open market programmatic ad spending could be down due to advertisers choosing programmatic guaranteed transactions or private marketplace deals, which offer more control over inventory instead of open exchange deals. Despite the decline in open programmatic CTV ad spend, some agencies report that their investments in CTV have not slowed down. In fact, some anticipate increasing their budgets later in the year. free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. The push to video continues as three major players have announced updates to their ad offerings. First, Pinterest has expanded the launch of Spotlight Light Ads. These are ads that let brands dominate the search tab within the app with a video ad placement. It takes up

Starting point is 00:04:51 almost half the tab screen. The ad format gives brands the prime position for 24 hours. Pinterest, by the way, is also launching a new Travel Catalogs ad option, which will let hotel and rental brands upload their travel catalogs. Those will then be transformed into dynamic product ads displayed in stream and include relevant information right on the pin, things like brand details, pricing and descriptions. Meanwhile, LinkedIn is coming for video streaming ads. Sources say the professional network is planning to test an ad product that lets marketers target LinkedIn users while they're watching movies and TV shows on streaming services. LinkedIn's ad executives are said to be in discussions with streaming services and ad tech companies in the space, including Zander, which is Netflix's ad tech partner.

Starting point is 00:05:38 Executives hope to finalize deals to begin testing streaming ad sales next week. And finally, in another episode of So you placed your order for the Uber in your Uber app, and now you are going to see, no, not information about your driver, a video ad. Yes, video ads will start running soon on the ride-sharing app while users wait for their drivers to arrive. Also, it'll be playing during their trips and it'll also appear on tablets inside the Uber cars. As far as media buying goes, these ads can be up to 90 seconds long. Over in the Uber Eats app, video ads will play after customers place orders and will continue until either your delivery arrives or you break

Starting point is 00:06:22 down in an emotional heap of resignation. I made that last part up. Drizzly, the company's alcohol platform, will incorporate them into search results across its website and app. Initially, ad inventory will be sold directly to buyers through brand takeover packages, ensuring that only one company's ads run during each ride or transaction. Uber plans to launch its video ad products in the U.S. this week before expanding to other markets later in the year. And finally, a breakthrough has occurred in the realm of AI as researchers have finally figured out how to fix fingers. If you've ever used a text image generator, you might notice it often creates

Starting point is 00:07:05 hands with like extra fingers or even creepier renderings like fingers that look like ET phoning home. And the company to finally fix this conundrum, the very company that seems to have its own fingers in every pie it can copy, Meta. They say they've taught an AI image model to stop generating human fingers that defy the laws of human anatomy and said they would let developers have access to it. No word if they plan on calling it Advantage Plus Fingers. A lot of new people coming in thanks to the rather expensive ad that we placed in Pocket Cast. So you may not know, you can get this podcast as a daily email newsletter as well with images and charts and videos. There's also a free tier where you will get an issue every Friday. Newsletter comes out about an hour before the podcast drops.

Starting point is 00:07:59 So just go to todayindigital.com slash newsletter or tap the link in the show notes. I'm Todd Mappin. See you tomorrow. It's the season for new styles and you love to shop for jackets and boots. So when you do, always make sure you get cash back from Rakuten. And it's not just clothing and shoes. You can get cash back from over 750 stores on electronics, holiday travel, home decor, and more. It's super easy. And before you buy anything, always go to Rakuten first. Join free

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Today in Digital Marketing - F1NGERS

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