Today in Digital Marketing - F1NGERS
Episode Date: June 15, 2023Small checkbox, big repercussions: How Meta’s compliance with EU regulations will affect your ad campaigns. Online prices see the largest drop since the pandemic. Pinterest and LinkedIn add new vide...o placements. And has the tech world finally fixed the creepy disfigured hands that generative AI produces?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy
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It is Thursday, June 15th. Today, small checkbox, big repercussions. How Meta's compliance with
EU regulations will affect your ad campaigns. Online prices see the largest drop since the
pandemic. Pinterest and LinkedIn add new video placements. And has the tech world finally
fixed the creepy disfigured hands that generative AI produces?
I'm Todd Math, and that's ahead today in digital marketing.
Meta has some new requirements for brands that advertise to Europeans.
The EU Digital Services Act now requires Meta to provide more ad targeting information on the beneficiary and the payer of ads that target anyone residing within the European Union.
That means that if you run any Facebook or Instagram ads that specifically target these audiences,
including worldwide as a target, you'll soon need to update your ad targeting to comply with the new regulations.
For any ad set with an audience in the EU, advertisers will have to indicate both the person or brand
benefiting from the ad and the person or brand paying for the ad. Now, in most cases, advertisers
will add their business name to both fields. This will be coming to the API as well. So you'll be
able to specify these in your third party ad tool of choice. And by the end of August, Meta will display beneficiary and payer information in
the ad library and the ad library API for all ads created on or after June 22nd that target the EU
or its associated territories. Failure to comply with these regulations could lead to significant
penalties. Luckily, those penalties will be applied to Meta and not you. The company
recently faced a $1.3 billion fine for the unauthorized transfer of European user data
to the U.S. without explicit permissions or adequate protections in place.
Another sign of deflation, online prices fell 2.3% year over year in May, the biggest drop since the pandemic began, according to Adobe's latest digital price index.
The report found that May was the ninth consecutive month of year over year price decreases.
Flowers and gifts saw the greatest year over year decline, with prices dropping by nearly a quarter. Drops were also seen in other categories.
Near the top were computers, electronics, appliances, and home and garden products.
On the other hand, a few categories did see price hikes compared to last year,
including groceries and personal care products.
Grocery price increases, though, did slow down for the eighth consecutive month in May.
In the wake of the pandemic boom, some connected TV ad spending may be finally starting to slow down. A new study published this week by analytics platform Pixelate found that open
programmatic CTV ad spend has declined 5% year over year, marking the first slowdown since 2019. After consistent growth in
2020 and 2021, global spending reached $3.2 billion in the first quarter of this year,
down from $3.3 billion during the same period last year. But Digiday reports that industry
experts remain optimistic, expecting a rebound later in the year. According to a spokesperson for a marketing agency Digiday spoke to, some programmatic
CTV budgets are being adjusted to be flat or slightly lower at this time, but that's
more due to economic uncertainty than any major strategic shift.
The report also notes that open market programmatic ad spending could be down due to advertisers choosing programmatic guaranteed
transactions or private marketplace deals, which offer more control over inventory instead of open
exchange deals. Despite the decline in open programmatic CTV ad spend, some agencies report
that their investments in CTV have not slowed down. In fact, some anticipate increasing their budgets later in the year. free. Without insurance, your assets are at risk from major financial losses, data breaches,
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Be protected. Be Zen. The push to video continues as three major players have announced updates to
their ad offerings. First, Pinterest has expanded the launch of Spotlight Light Ads. These are ads
that let brands dominate the search tab within the app with a video ad placement. It takes up
almost half the tab screen. The ad format gives brands the prime position for 24 hours. Pinterest,
by the way, is also launching a new Travel Catalogs ad option, which will let hotel and
rental brands upload their travel catalogs. Those will then be
transformed into dynamic product ads displayed in stream and include relevant information right on
the pin, things like brand details, pricing and descriptions. Meanwhile, LinkedIn is coming for
video streaming ads. Sources say the professional network is planning to test an ad product that
lets marketers target LinkedIn users while they're watching movies and TV shows on streaming services.
LinkedIn's ad executives are said to be in discussions with streaming services and ad tech companies in the space, including Zander, which is Netflix's ad tech partner.
Executives hope to finalize deals to begin testing streaming ad sales next week.
And finally, in another episode of
So you placed your order for the Uber in your Uber app, and now you are going to see,
no, not information about your driver, a video ad. Yes, video ads will start running soon on
the ride-sharing app while users wait for their drivers to arrive. Also, it'll be playing during
their trips and it'll also appear on tablets inside the Uber cars. As far as media buying
goes, these ads can be up to 90 seconds long. Over in the Uber Eats app, video ads will play
after customers place orders and will continue until either your delivery arrives or you break
down in an emotional heap of resignation. I made that last part up.
Drizzly, the company's alcohol platform, will incorporate them into search results across its website and app.
Initially, ad inventory will be sold directly to buyers through brand takeover packages,
ensuring that only one company's ads run during each ride or transaction.
Uber plans to launch its video ad products in the U.S.
this week before expanding to other markets later in the year.
And finally, a breakthrough has occurred in the realm of AI as researchers have finally figured
out how to fix fingers. If you've ever used a text image generator, you might notice it often creates
hands with like extra fingers or even creepier renderings like fingers that look like ET phoning
home. And the company to finally fix this conundrum, the very company that seems to have its own fingers
in every pie it can copy, Meta. They say they've taught an AI image model to stop generating human fingers that defy the laws of human anatomy and said they would let developers have access to it.
No word if they plan on calling it Advantage Plus Fingers.
A lot of new people coming in thanks to the rather expensive ad that we placed in Pocket Cast.
So you may not know, you can get this podcast as a daily email newsletter as well with images and charts and videos.
There's also a free tier where you will get an issue every Friday.
Newsletter comes out about an hour before the podcast drops.
So just go to todayindigital.com slash newsletter or tap the link in the show notes.
I'm Todd Mappin. See you tomorrow.
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