Today in Digital Marketing - Google: AR + Commerce + Healthcare = Profit?

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Starting point is 00:00:18 starting at $19 per month at zensurance.com. Be protected. Be Zen. Today, Microsoft has the edge on web shopping. Be protected. Be Zen. France. I'm Todd Maffin from EngageQ Digital. Here's what you missed today in digital marketing. Microsoft Edge, its new web browser, has always tried to position itself as the best browser for shopping. They've had built-in features like coupons that automatically look for deals and price comparisons across different websites. This does work, although it's not particularly smart. I tried it again this morning on my Amazon account looking at a 6TB backup drive that I bought recently. Sure enough, the address bar flashed Better Deals Available,

Starting point is 00:01:10 and when I clicked it, it showed me three cheaper prices for that drive on another retailer's site, but all three were sold out. Today, though, Microsoft added to that feature set, adding Bing rebates to the Edge browser. People just need to be signed into their Microsoft Rewards account, adding Bing rebates to the Edge browser. People just need to be signed into their Microsoft Rewards account and have Bing rebates enabled. Then they just shop and earn cash back at 1,200 or so retailers in the program. They've also added a really cool integrated price history feature.

Starting point is 00:01:46 This tracks the price on a variety of shopping sites and shows users the historical online prices to help people see if there's a cheaper time to buy. I said a variety of shopping sites, but a small variety. Only nine retailers are supported right now, but they include some big ones, including Amazon, Etsy, and Best Buy. We may be days or hours away from Twitter's new monthly subscription plan. Don't panic. This doesn't mean Twitter will cost money to use, but they will be charging for a kind of Twitter Plus of sorts. If the reverse engineer people are right, it'll be called Twitter Blue, cost $2.99 US per month.

Starting point is 00:02:21 That's $2.99, by the way. And we'll include the ability to undo a tweet in the seconds after posting it. It'll include a reader mode, a way to organize saved tweets into collections, change the mobile app's icon color, and a bit more. One thing apparently not on that list, the one thing every user has been asking for, an edit tweet button. Also with Twitter, this morning the company announced that they have once again stopped accepting applications for account verification. Apparently that blue check

Starting point is 00:02:51 mark is so sought after that they've been swamped by the requests. They promise they'll resume again when they can. Quoting their tweet, we pinky swear. A couple of updates to social media platforms. First, Agora Pulse now has a Canva integration. You access it in the publish window. If you're already logged in with Canva in your browser, that authentication will carry over into Agora Pulse. All your assets and designs from Canva will be there. They've also upgraded their optional power reports add-on. In addition to speed improvements, you can now create custom reports with more than five social profiles and smart label selections. Once you pick the option to create a label report, it will suggest similar labels for you. Labels are a great way to group posts and comments together by topic or campaign or sentiment or, you know, whatever you like.

Starting point is 00:03:42 Finally, their mobile app got a facelift and some new options like being able to crop images and get content recommendations. Sprout Social also had some upgrades this month. They added Canva as well. You can now task incoming reviews to team members. And finally, they support surfacing comments that show up on the Facebook campaign types Dynamic Creative Optimization and Placement Asset Customization.

Starting point is 00:04:09 I'm telling you, AR, augmented reality, is going to be the next big thing in our digital marketing landscape. And if you sell products that treat skin conditions, check this out. Google's AR can now identify common skin conditions. Quoting the company, every year, people reach out to Google search almost 10 billion times to ask questions about skin, nails, and hair. While the information is there, it remains difficult for many to precisely describe the visible symptoms with words alone. So, Google developed the AI-powered Dermatology Assist tool, a web-based application that works with the camera on your phone, unquote. And it's more than skin.

Starting point is 00:04:53 Their AR tech has been approved in Europe to detect diabetic eye disease or lung cancer in CT scans. Now, the tech has not been approved by American health regulators as a diagnostic tool, but Google claims, quote, AI systems can achieve accuracy that is on par with U.S. board-certified dermatologists, unquote. Well, if you're interested in this tool, either as a consumer or perhaps a skincare brand, there is a link to the sign-up form in today's premium newsletter. And remember, the newsletter is free on Fridays. You can sign up at todayindigital.com slash newsletter or tap the link in this episode's notes. Kind of a short episode today, but finally, Instagram appears to be working on letting

Starting point is 00:05:40 people view reels on the web. You know, like TikTok does. Well, I am winning the fight against the dandelions. Thanks for asking. That tool that I bought earlier, the one that just like rips them out from the root, which is so satisfying. It's actually quite an amazing tool. The lawn guy came over yesterday to do some seeding and fertilizing. I never thought I'd be that guy. Thank you. That is it for the week. Today in Digital Marketing is produced on beautiful Vancouver Island by EngageQ Digital. Production support and fact-checking by Sarah Guild. Our theme is by Mark Blevis.

Starting point is 00:06:31 Music licensing by Source Audio. I'm Todd Maffin. Have a restful weekend, friends, and I'll talk to you on Monday. Bye.

Today in Digital Marketing - Google: AR + Commerce + Healthcare = Profit?

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