Today in Digital Marketing - Here's Why You're Sabotaging Your Consumer Reviews

Starting point is 00:00:00 It is Wednesday, July 5th, today, when the right strategy to getting consumer reviews is to hold off asking for them. A nice update to Google Ads Editor, ChatGPT's best feature has been paused because people were abusing it. And on the ad-free premium podcast, which you can learn more about by tapping Go Premium in the show notes, the hack which will get you free Google video ads, and why you should not use it. I'm Todd Maffin. That's Ahead, Today in Digital Marketing. So you want more customer reviews? Some recent research finds that when encouraging customers

Starting point is 00:00:37 to leave a review of your product or service, timing is more crucial than you may have thought. Sending a reminder too early might backfire and put off customers who were already planning on leaving a review. To maximize the chance of getting a review, the study recommends that businesses wait at least 10 days before prompting customers for feedback. The researchers found that asking immediately was the worst thing you could do, reducing reviews by 50%.

Starting point is 00:01:06 Waiting 13 days increased reviews by 70%. The study also revealed that the timing of review reminders did not impact the content, rating, or length of reviews. So why is this happening? According to the researchers, when customers are reminded to leave a review soon after a purchase, their memory of the experience is still fresh, making the reminder unnecessary, which can create a negative response. They also suggest it's because people generally don't like being told what to do, and reminders might trigger a psychological reluctance where their freedom of choice feels threatened. As a result, early reminders may lead to increased resistance in posting reviews

Starting point is 00:01:50 as customers feel pushed rather than willing to share their feedback. Giving customers more time to evaluate their experiences may reduce this reactance and increase review participation. The study was first published in the Journal of Marketing. It's called Ask for Reviews at the Right Time, Evidence from Two Field Experiments. TikTok continues to ramp up its social commerce presence. This time, the app is looking to lure more businesses to the platform by expanding the e-commerce options with new distribution deals. Bloomberg reporting today that the company has started pitching itself as a cost-free marketplace with Chinese manufacturers and exporters. It's offering free listings, shipping, zero commissions,

Starting point is 00:02:37 and even warehousing to retailers, a strategy that could disrupt a market dominated by fellow Chinese-owned competitors and perhaps even challenge Amazon. The report suggests the move is aimed at reshaping its image and growing its e-commerce platform in light of the looming ban in the U.S. ahead of their elections. By entering the online shopping space, TikTok plans to shake up the market for inexpensive Chinese-made goods, which have been dominated by fast fashion brands like Shein and Timu in recent years. By Dance sales managers said in a live stream that TikTok will handle everything from marketing to logistics and invoicing for Chinese merchants. Those merchants will submit product information and ship goods to a warehouse, with TikTok managing the rest. The company has already introduced marketplaces within its main app in the UK and Saudi Arabia and plans to launch a similar service in North America in the coming months. Google has released version 2.4 of its Ads Editor. The new features include a video asset library

Starting point is 00:03:45 where all account videos can be accessed. You can also display metadata for each video there. There's now a way to see an overview for multiple accounts. And Google Drive integration. The editor now supports exporting to or importing from Google Drive. All video campaigns now target YouTube search and YouTube video networks by default. So these options are removed from the Drive. All video campaigns now target YouTube search and YouTube video networks by default. So these options are removed from the editor. Only the video partners setting now

Starting point is 00:04:11 remains. And a new setting allows for enabling or disabling video enhancements for video campaigns, a couple of other small ones, editable product groups and listing groups, as well as a scheduled post option for specific times. Version 2.4 is now available. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen.

Starting point is 00:04:55 Another popular feature used by brands and social media managers alike is being placed behind Elon's velvet rope. Twitter now says that users will have to pay for verification if they want to use TweetDeck, the previously free tool for monitoring and organizing content on the app. This new policy takes effect at the end of the month. The decision comes as part of a series of changes recently ordered by Musk, including making tweets viewable only when logging in and limiting the number of tweets that can be viewed to 1,000 per day for unverified accounts.

Starting point is 00:05:30 Meanwhile, Twitter rival Blue Sky saw record high traffic over the weekend due to user backlash over Musk's new rules regarding tweet limits. And Meta is also looking to capitalize on the action. Their Twitter alternative, officially called Threads, should be coming out right about now as we release this episode. They had planned to launch it tomorrow, but there is some late news saying it's now planned for a 7 p.m. Eastern time release tonight. The app, which is linked to Instagram, debuted on the Apple App Store yesterday. There is some discussion about how much data threads can apparently collect. Data like information related to users' health, financial information, contacts, browsing history, and purchases.

Starting point is 00:06:18 Does your brand messaging need a refresh? A new study has found that retail brands are failing to resonate with consumers. As more than two-thirds of consumers report, they receive irrelevant messages from brands. Almost half of respondents said this is due to their inbox being bombarded, leading to a negative perception of the brand's overall service. A third expressed annoyance at brands communicating through unwanted channels, while a quarter were frustrated by the lack of communications options to contact brands. Furthermore, incorrect customer information was used in communications that was a major source of frustration for one third of British shoppers polled.

Starting point is 00:06:58 The data comes from CM.com's survey of more than 9,000 consumers in the UK. ChatGPT has disabled one of its best features because users were abusing it. Last week, the company launched Browse with Bing for ChatGPT+, which let users get answers to questions via the search engine on the chatbot's mobile app. Turns out, that feature also helps users bypass paywalled websites. Now, ChatGPT has pulled the plug while it is working on a fix. Hope you had a restful long weekend. I certainly did. Not much else to say here. I'm Todd Maffin. Thanks long weekend. I certainly did. Not much else to say here. I'm Todd Maffin.

Starting point is 00:07:47 Thanks for listening. See you tomorrow.

Today in Digital Marketing - Here's Why You're Sabotaging Your Consumer Reviews

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