Today in Digital Marketing - Inna Minute, Imma Need a Better Sense of Being an Adult 🎶

Episode Date: July 19, 2022

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Today, Shopify-powered YouTube channels are coming, Instagram copies Snapchat again, LinkedIn's horrible new idea, why is Amazon suing Facebook group admins, and TikTok influencers ruin everything. It's Tuesday, July 19th. I'm Todd Maffin. Here's what you missed today in digital marketing. This morning, Shopify announced an integration with YouTube that lets consumers purchase directly from a brand's YouTube channel. With YouTube Shopping, Shopify merchants can now

sell products directly from their online store via YouTube. The new e-commerce tools lets merchants sell their products in three ways. First, live streams. So merchants will be able to tag and pin products during a live shopping stream. And with picture-in-picture playback, consumers can watch while they check out. Second, retailers can show a list of products in a product shelf below on-demand videos. And third, a new store tab will be added to a merchant's YouTube channel featuring their selection of products. Now, brands will need to meet eligibility requirements to connect their store to the platform. Here are those.

First, your channel has to be approved for monetization. It has to be in an eligible country or region. The channel has to have 10,000 subscribers or more, or is an official artist channel. The channel's audience cannot be set to made for kids, and the channel obviously can't violate their monetization policies. Once your eligibility is confirmed, you can connect your store to turn on the shopping features. While YouTube works on expanding its e-commerce options, it's also rolling out new updates for Shorts. Shorts, of course, being their version of TikTok videos. First, a new cut feature that lets you create an introduction to your Shorts video.

The tool can be accessed via the Create button on watch pages or by tapping the three dots menu while watching a Short. And Shorts drafts will also be rolling out to more users. This will let you save as many drafts as you want, which will be a welcome update, I think, for most of us. Up till now, you could only store one draft video at a time. YouTube also said that its Super Thanks creator monetization feature for Shorts is coming soon. And the platform also provided some insight into its algorithm update aimed at boosting older and evergreen videos. Of course, we have a video of that in our premium newsletter today, or you can just check out their YouTube channel, which is called Creator Insider. Well, here's a rare instance where Mark Zuckerberg is not copying from TikTok, but instead taking a page from his original arch nemesis, Snapchat.

The Meta CEO posted an Instagram story today revealing a new searchable map on Instagram. This map looks just like Snapchat's and lets users discover businesses by tapping the location tag. Tag locations can now be browsed in stories, relevant guides, and top posts, as well as filtered by location category. Users can also add location tags or stickers to their content, which will appear on the map if their profile is public. Locations can also be saved to revisit in the future or shared through Instagram DMs. So how often are your ads being mistargeted? Research released today found that 7 out of 10 consumers reported receiving irrelevant ads at least once a month, with 4 out of 10 receiving irrelevant information daily. Moreover, half of the respondents expressed a negative opinion of the overall customer experience with a brand as a result of mistargeted information. The study indicates that for better customer experiences, consumers are

willing to provide access to their data to combat this mistargeted information, but they do expect brands to protect their personal information in return for sharing it. The majority of consumers want customer experiences with less transactional friction, and nearly a third want discounts and future promotions in exchange for their data. Not surprisingly, the study also found that younger consumers are more willing to share personal data in exchange for enhanced personalization. Only a quarter of Gen Z feels brands understand them well, while two out of five millennials believe brands should be able to adapt offers and interactions immediately when new data is acquired. That said, a quarter of consumers said that the current privacy regulations do not protect their data effectively, and about

half expressed a desire for stricter federal privacy regulations in the US, as well as better transparency around data leaks. So how can your brand build trust with consumers? The number one way, according to the study, is to easily allow consumers to delete any data that they've provided. The research came from data management company Redpoint Global, which surveyed more than a thousand U.S. consumers. Google announced today that it is planning to test its augmented reality prototypes for navigation, translation, transcription, and visual search in the real world next month.

Call it Google Goggles 2.0, maybe? The tech giant said it will begin small-scale testing in public settings with AR prototypes worn by a few dozen Googlers and select testers, quoting the company. This will allow us to better understand how these devices can help people in their everyday lives. And as we develop experiences like AR navigation, it will help us take factors such as weather and busy intersections into account, which can be difficult and sometimes impossible to fully recreate indoors, unquote. The prototypes include in-lens displays, microphones, and cameras, but will have strict limitations on what they can do.

Google claims its prototypes don't support photography or videography. It will use image data instead to show directions to, say, a nearby coffee shop or to translate a menu. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. retweet. Now, it appears the platform is looking to make repost a default post engagement option, which would replace the share option. The share option currently lets you either repost the update or share it with your own thoughts. For marketers, updating the share option to repost likely won't

be a huge change as the retweet like feature is an easy way to amplify content. But critics warn it could also lead to an escalation of criticism and negative comments. Back in 2019, the inventor of retweets actually said he regretted the feature. Let's hope it works out better for LinkedIn. The biggest e-commerce company in the world is cracking down on fake reviews. Amazon announced today it has filed a lawsuit against the administrators of more than 10,000 Facebook groups that allegedly coordinate fake reviews in exchange for money or free products. Amazon noted that since 2020, it has reported more than 10,000 fake reviews to Meta, and that the social media giant has removed half of those groups and is investigating the others. The company identified one group called Amazon Product Review, which had more than 40,000 members until Meta took it down earlier this year.

Furthermore, Amazon stated that it would use the information found in the lawsuit to, quote, identify bad actors and remove fake reviews commissioned by these fraudsters that haven't already been detected by Amazon's advanced technology, expert investigators, and continuous monitoring. And finally, in their quest to create viral videos and doing it for the likes, TikTokers in Nepal are facing backlash for disrespecting religious and historic places. As a result, tourist hotspots in Nepal are banning creators and putting up signs that actually read, no TikTok. Several Buddhist temples and pilgrimage

sites have to be closely monitored by officials who warn or ask rule breakers to leave. Recently, there's even been reports of creators storming farms, trampling crops, and even causing traffic jams while shooting. Our associate producer, Steph Gunn, was in Greece. So, Steph, did you see any of this stuff? Yes. So at the Acropolis, I don't, have you ever been to the Acropolis? No. So if you've been, you know that the marble is incredibly slippery, like insanely slippery. And it was also like 37 degrees when we went. So everyone was just

there slipping and sliding on everything. So you see everyone walking around with their selfie sticks and trying to take videos and everyone's falling but there was two people in particular that like I couldn't stop watching and they were in front of the Parthenon and they were trying to do some type of dance move where the one would like end up pretty much upside down being suspended in the air but I watched them try to do it four times. And every time they just kept falling, like they kept slipping, but it was in front of the Parthenon. So I'm like, is it actually the marble? Or is Athena doing this to them? How many people do you think were just out like a percentage wise, we're just like looking at it and enjoying the sights. And then what percentage were people that

were looking at it through a smartphone? 99% had their smartphone out. Everyone had a selfie stick. And I found that like a lot of people were doing live videos. Really? It wasn't just people taking pictures. A lot of people were up there doing lives. Different world.

I mean, you just have to look at concerts and everyone's got their phones out at concerts nowadays. I think that them trying to stop that has sailed. All right, Steph, thank you. You're on the hosting chair tomorrow because I'm taking Wednesdays off in the summer. Yeah, can't wait. A customer orders a single with cheese. Here's the way you do it if you want to, please.

Lay down the cheese in a juicy spot, but don't leave it too long or it'll get too hot. Soil it up, lay it off on the meat. Do it right, Keep it neat. Drain, then serve on a bun just so. Don't touch it with your fingers. That's a big no-no. To make a double cheese for someone big and mean, use two or four patties with the cheese in between.

Don't melt the cheese. The patties have meat. Press them together and it's complete. Drain and serve like you did before. You can handle any dude who walks through the door If they don't want cheese in your doubles plain Don't press them together, just drain Only serve a great looking patty Never serve a burger that's looking ratty

But if something goes wrong and your burger's not right There's no need to get up tight If the drive burn broken or incomplete That baby turns into chili meat Don't serve that meat, you see, because quality is our recipe. Put those patties in a chili pan and save them for all of our chili fans.

But if they have cheese, then throw them away or it'll ruin our chili, our experts say.