Today in Digital Marketing - My CEO Made Me Use Fake Burner Accounts

Starting point is 00:00:00 It is Friday, November 3rd. Today, confessions from a social media manager, the Dirty Tactics One brand used to troll its critics. Also, TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can't they make live commerce work? A significant change to a Google ad program moving to impression based payments.? And on the ad-free premium podcast, which you can learn more about by tapping Go Premium in the show notes, how much should media buyers panic about Meta's plans to go ad-free, which Cappy Gateway platform you should be using, and why the learning phase is becoming less a reaction to your campaign changes and more a state of mind? I'm Todd Maffin. That's ahead

Starting point is 00:00:47 today digital marketing. Today's episode is sponsored by Check Essentials, the top self marketing security platform against ad fraud and invalid traffic. A recent study shows that over $100 billion will be lost this year because of acquisition efforts that result in fake leads. Check Essentials detects and blocks fake and fraudulent users in real time using thousands of cybersecurity tests on every user. Malicious bots, competitors, and spam, Check blocks them all, ensuring that every cent you spend reaches valid users who can convert and provide you with pure, clean data to rely on for your decision-making. Join over 15,000 companies that secure their ads and websites with Check. For today and digital marketing listeners, an exclusive 10% discount and a one-month free trial is yours.

Starting point is 00:01:41 Tap the link in the show notes or go to b.link slash go check. That's b.link slash g-o-c-h-e-q. An interesting piece over at Digiday today chronicles the experience of a social media manager running multiple burner accounts to counteract negative press for her employer. The anonymous lead described being coerced into the practice by their CEO after a highly anticipated video game received poor reviews. They say they were told to create multiple fake accounts across platforms like Reddit and Instagram, ensuring they could not be traced back to real individuals. Quote, Of all the platforms, I found Reddit to be the most challenging since I got messages from users asking me why I liked the game. Instagram was the easiest because comments on any post cannot be filtered.

Starting point is 00:02:35 Unquote. The CEO apparently even paid for verification check marks on Twitter to boost the account's visibility. The whole piece is definitely worth a read if you are in the social media or reputation management space. Look for the article on Digiday called I felt like I had committed a crime. Confessions of a social media lead. Meta's answer to Twitter called Threads

Starting point is 00:03:01 has a new update. Web users can now edit alt text for video and images, a feature that was previously only available on mobile. Also, the app has simplified the process of attaching files to posts with a new drag and drop feature. Data analytics have now been added, if a little lightweight. You can now see who has quoted or reposted your update by tapping into the likes count. Threads also now lets users add multiple posts to a thread. And Meta says they are working on an option to prevent threads content

Starting point is 00:03:32 from appearing on other platforms. This addresses concerns from users who weren't happy that their threads posts were being exposed to their family members on Facebook and Instagram. It is clear that Meta tastes the blood in the water from X and plans to throw a lot of resources at capturing that space. TikTok might be struggling to get live commerce off the ground, but it's not because their users don't have disposable income. A new report from The Information found that TikTok users sent over $250 million to live streamers via digital gifts in the third quarter alone. This trend is not just a boon for content creators,

Starting point is 00:04:17 but also could lead to greater user comfort with in-app purchases, potentially extending to physical products. TikTok is experimenting with various e-commerce strategies, like a to physical products. TikTok is experimenting with various e-commerce strategies like a trendy beach store in the UK and partnerships for order fulfillment to enhance the shopping experience. While in-app shopping has been embraced in Asian markets, Western users have been more hesitant, often preferring to shop with established retailers. But TikTok's success with digital gifts suggests a shift might be possible

Starting point is 00:04:47 with users becoming more open to spending on other in-app offerings. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches,

Starting point is 00:05:11 and natural disasters. Get customized coverage today, starting at $19 per month at zensurance.com. Be protected. Be Zen. Google has announced a significant update to its AdSense payment structure. AdSense is the program for website publishers who open up spots on their webpages for Google to drop in ads.

Starting point is 00:05:37 The change? A shift from a flat fee share to paying publishers based on impressions. This move expected to maintain the current revenue share for most websites, although the exact impact will of course vary depending on specific ad campaigns. The new structure will separate the AdSense revenue share into rates for the buy side and sell side. Publishers will now receive 80% of the revenue after the advertiser platform's fee is deducted. This change is part of Google's efforts to enhance its tracking and display systems, and while it may result in a larger revenue share for Google, the company says it anticipates minimal impact on regular advertisers. The update is set to take effect early next year. And finally, Amazon is closing its bricks and mortar clothing stores. In related news, Amazon apparently had bricks and mortar clothing stores. In related news, Amazon apparently had bricks and mortar clothing stores.

Starting point is 00:06:27 There were only two of them. They were called Amazon Style. The decision comes less than two years after the first store's opening. The move follows a trend from last year when Amazon closed various physical locations, including bookstores and pop-up kiosks, to concentrate on its grocery store ventures

Starting point is 00:06:44 like Amazon Fresh, Whole Foods, and pop-up kiosks to concentrate on its grocery store ventures like Amazon Fresh, Whole Foods, and Amazon Go. sky instagram facebook tiktok and more go to today in digital.com slash social or tap the link in the show notes let's have a good time and that will do it for the week today in digital marketing is produced by engage q digital on the traditional territories of the tsunamic first nation on vancouver island our production coordinator is sarah guild our theme is by mark blevis music licensing by source Audio. Ad coordination by Red Circle. I'm Todd Mappin. Thanks for listening. I'll see you next

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Today in Digital Marketing - My CEO Made Me Use Fake Burner Accounts

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