Today in Digital Marketing - Poking Holes in Parachutes 🪂
Episode Date: November 30, 2022NEW: Get The Top Story each day on LinkedIn!The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psychological secret behind Amazon's coupon checkbox. ...LinkedIn drops a whole bunch of great updates for B2B marketers. Instagram tries to push Reels to a wider ecosystem. And here's why YouTube is crashing today.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy
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It's Wednesday, November 30th.
Today, the EU tells Twitter to shape up or ship out.
Will the platform be banned soon in Europe?
The psychological secret behind Amazon's coupon checkbox.
LinkedIn drops a whole bunch of great updates for B2B marketers.
Instagram tries to push Reels to a wider ecosystem.
And here's why YouTube is crashing today.
I'm Todd Baffin. Here's what you missed
today in digital marketing. Despite its reputation for effortless customer experience,
Amazon is making it harder for consumers to buy things on its site. And you just may want to
consider doing the same. As a consumer, you may have noticed that several product pages on Amazon
feature a checkbox that you have to
click to apply a coupon. So why on earth would Amazon want to complicate the purchasing process
with these coupon checkboxes? Why not just include the coupon automatically? The answer,
according to a new Forbes article up today, is that Amazon knows how to create an appealing
customer service experience from all angles. By making customers manually check that coupon box,
the e-commerce giant gives them a psychological perception of control. Simply checking that box
to apply the coupon gives consumers a sense of power, creating an engaging purchase experience
that helps convert browsers into buyers. When a customer feels like they've scored a great deal
on a product, it stirs positive emotion, and that coupon checkbox amplifies those warm, fuzzy feelings.
So while its customer experience may be seamless, we digital marketers don't have it so lucky right now.
Reporting issues on Amazon's ads dashboard created a mess for brands during the crucial Black Friday sales weekend.
According to several agencies, Amazon's dashboard began
providing inaccurate data to advertisers late Friday afternoon. By Friday night, the ad spends
reported by Amazon were about half of what advertisers expected them to be. Ads were still
running, but brands didn't know how much they were spending on ads. On Sunday, the company finally
admitted the reporting lag and said the problem had been fixed. Insider Intelligence recently reported on why this is, of course, a marketing headache.
Without accurate data, some advertisers quickly ramped up ad spend to meet sales goals. Likewise,
inaccurate data about ad spend and sales levels could lead advertisers to believe their Amazon
ads performed better than they did. And so so overspending or missing a crucial sales figure
could cost agencies clients or adversely affect relationships.
In response to the problem,
the spokesperson said that Amazon, quote,
will work with our advertisers to ensure they have the best possible experience
with all Amazon ads products, unquote.
And while that sounds nice, as the report pointed out,
accurate real-time data
on campaigns during the most critical sales period of the year isn't a nice to have, it's a necessity.
As the kids would say, shit just got real. The European Union has threatened to ban Twitter
outright.
The Financial Times reporting today that the EU has issued a warning to Elon Musk,
saying the platform will be blocked in all of Europe if it doesn't tighten moderation policies and eliminate its arbitrary reinstatement of banned users after Musk relaxed rules prohibiting hate speech and disinformation.
Earlier today, the EU's commissioner for enforcing digital laws
told Musk that Twitter risks violating the Digital Services Act, which requires platforms to remove
hate speech and ban ads targeting people based on political beliefs. Sources say the commissioner
also indicated Musk must agree to an extensive independent audit of the platform. In response,
Musk reportedly called the act very sensible and assured the regulators of the platform. In response, Musk reportedly called the act
very sensible and assured the regulators that the platform's policies will comply with applicable
laws. But most people who watch this space say, don't believe him. After all, it was only a few
weeks ago when Musk said he'd formed an arm's length content council to rule on these sorts
of matters, sort of like Meta's oversight board, only to completely abandon the idea a few days later. Now, Twitter seems to make policy
decisions based on informal polls that Musk tweets out. Today, Twitter said that none of its policies
had changed. A bold statement, given the fact that it's completely untrue. Take Twitter's statement
that it was no longer enforcing its policy
against misleading information about COVID-19.
That's not a change in policy.
I don't know what is.
As Platformer News said yesterday, quote,
the company looks to be in freefall,
and rather than pull the parachute,
the company's CEO appears to be poking new holes in it. leverages its first-party data by grouping members based on shared professional traits
like job title, company, and industry. This means you can continue to target, measure,
and optimize without the need for individual trackers across sites. LinkedIn also launched
a free tool that lets marketers run campaign tests on a secure virtual device. With the new
system, you can run experiments to gain real-world insights while
adhering to privacy restrictions. Next, lead gen forms will now populate with members' work
business domain email addresses rather than their personal emails associated with their LinkedIn
accounts. The platform has also launched a new recommendations hub to help marketers with
automated recommendations. On top of that, LinkedIn has also added new tools for company pages. LinkedIn Newsletter now lets you publish recurring articles and build a subscriber
community by sending one-time notifications to page followers and ongoing notifications to
newsletter subscribers. Company pages will also be able to add SEO titles, descriptions, and tags
to their newsletters. Furthermore, the platform has added
two features to product pages. Products can now be discovered via in-platform search by category,
company, or product, and product highlights can be used to showcase specific product content.
Finally, LinkedIn has also added some new competitor analytics, like competitors'
follower growth, recent post-performance,
and engagement rates.
While we're on the topic of LinkedIn newsletters, we have started one here.
It's called The Top Story.
It's free.
It comes out every day around noon Pacific time.
It is, as you may have guessed, the top story of the day in digital marketing.
Today, for instance, we covered the Amazon checkbox story and the ad issues.
It's just the one story, though.
So if you want all of the stories of the day that we're covering, you'll want to subscribe to our premium newsletter link in the show notes.
But if you just want the top story, you can subscribe to our LinkedIn newsletter at todayindigital.com slash top story or tap the link at the top of today's show notes.
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Analyzer Studio account at coschedule.com slash today. That's coschedule.com. via select third-party apps. Initial partners include B612. No, I've never heard of that app
either. Smule, Reface, and more. Instagram noted that this test differs from its content publishing
API as the API is targeted toward businesses that consolidate sharing to social media platforms
within their third-party apps. Whereas this share to Reels widget lets mobile apps add the widget
for consumers to use.
After creating and editing your video in the app, you'll be able to tap share and then Instagram Reels.
This will bring you to the Instagram camera and proceed through the post workflow.
Yes, YouTube's mobile app is crashing on Apple devices today.
It's not just you.
Google says it's working on a fix for the bug,
which seems to crash the app after about 30 seconds of viewing.
And it's a nasty bug too,
as rebooting your phone doesn't even seem to help.
Hey, stop gloating, Android users.
It's affecting you too, though not nearly as much.
Hey, stop gloating, boomers.
It's affecting the desktop web interface as well.
It looks like the errors started coming in around nine o'clock this morning, boomers. It's affecting the desktop web interface as well. It looks like the errors
started coming in around nine o'clock this morning, Pacific time. And finally, Pinterest
announced yesterday that it is officially pulling the plug on its creator rewards program as of
today. The program asked participants to create idea Pins, that's its TikTok-inspired video format, based on a monthly theme to earn cash.
The platform will, however, still maintain its creator fun.
You know, my wife and I have a great relationship.
She rarely yells at me.
That changed last night, and it was entirely my fault. As some of you who listen to this podcast know, I play
Overwatch, which is a rage-inducing
game, mostly because I'm bad at it.
Anyway, I was being chased across the map
by a Genji. My entire team
was ignoring me.
And so I yelled, literally
at the top of my lungs,
HELP ME!
We have neighbors.
We have a tenant that lives in our basement.
My wife came out immediately like,
will you shut that shit up, please?
People are going to think we need to call the police.
And, you know, she had a point.
So anyway, back to The Sims for me, I guess.
See you tomorrow. Lord help me Cause I'm feeling at the end of my rope
Lord help me
Lord help me
Cause I'm feeling at the end of my rope
Lord help me
Lord help me