Today in Digital Marketing - That's All Very Nice, Jack. Now Where's Our Edit Button?

Episode Date: May 3, 2021

Twitter pushes Spaces out to almost everyone... the race to provide first-party data solutions is on... Google has good news for PPC advertisers... and Wordpress saves the Internet.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy

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starting at $19 per month at zensurance.com. Be protected. Be Zen. Today, Twitter pushes spaces out to almost everyone. The race to provide first-party data solutions is on. Google has some good news for PPC advertisers. And WordPress saves the internet. It's Monday, May 3rd, 2021. Happy Constitution Day, Poland. I'm Todd Maffin from EngageQ Digital, and here's what you missed today in digital marketing. What's happened with Twitter lately?

The platform that spent a decade not really making any changes to its feature set, in fact refusing to make changes, has been on a development tear lately. There's an answer to this question, and that answer is a boardroom coup. Last year, controlling shareholders of the company wanted to kick co-founder and CEO Jack Dorsey out, saying he wasn't keeping the company competitive. He stayed on, and hey, look at how many competitive things they're doing now. The big one, for now at least, is Spaces. This is their clubhouse clone, and despite what their PR people will tell you, it is a clone, right down to the user interface.

Today, some big changes to spaces. Now, almost everyone can host a space on the Twitter mobile app. Almost. You need to have 600 or more followers. Also, the app is live on Android today. Clubhouse doesn't even have an Android app yet. Twitter even leaked its own development plans. It's working on building a way to schedule a space in the future. People can get notified of that scheduled space when it starts.

And soon, you'll be able to sell tickets to attend a live space. Twitter will take a cut of that sale. They haven't said how much. Now, if only they'll get started on that edit button. It's becoming clear that the real opportunity in digital marketing in the next year or two is going to be selling a solution to the third-party cookie apocalypse that we're all in the middle of. The global agency WPP wants a piece of that opportunity, announcing it's created a consulting arm of 700 people called Choreograph that will assist clients with their first-party data strategies.

The company says Choreograph will work in four main areas, private identity solutions, audience insights and planning, media optimization, and predictive analytics. Quoting Marketing Dive, brands are racing to find new methods of acquiring first-party assets and applying the customer IDs they already own ahead of the deprecation of third-party cookies and with Apple's mobile tracking changes recently going into effect.

Other large ad-holding groups are reworking their data operations after sinking millions or even billions of dollars to expand them in recent years. Publis' group in April partnered with demand-side platform The Trade Desk to steal itself for the pending changes to cookies, unquote. A nice upgrade for those of you who do Google PPC ads. Google's customer match feature will now show you the percentage of your uploaded list that they were able to match with user data. Here's how Google describes it. When you upload your customer list,

you'll get a match rate. This is the percentage of your customer list that is usable with customer match. Previously, you had to wait to see what your match rate would be. To help you identify and troubleshoot issues faster, you can now see your match rate instantly. In addition, we'll show you the match rates of previous uploads so you can see your historical trends. Many social media content managers rely on the Creative Commons search website to get images they can legally use on their posts. Recently, though, the non-profit group announced that its increased demand for hard disk space may exceed the donations they get in, and they may have to shut the whole thing down. After all, they host 500 million images, don't have ads on their site,

and even on AWS, that data isn't cheap. But a white knight has stepped up. WordPress has acquired the group to keep the database running for the foreseeable future. It also pays off for WordPress. They're hiring key members of the site's team. They didn't announce this specifically, but you can absolutely expect a direct integration with that engine pretty soon, I expected, the WordPress post-composer. They say they'll soon be adding support for audio and video. And that's it. Kind of a short episode today. Not a lot happening in the news

this first start of the month. We are closing in, though, on 400 digital marketers just like you in our Slack community. Inside, you will find exclusive deep dive episodes. Jobs get posted there.

People use it to get advice, all sorts of stuff. It's free to join. Just tap the link in this episode's notes or go to todayindigital.com slash slack. And remember, if these short podcasts are just too long for you, follow my TikTok account because I do a daily 60 second version of each show there. My account on TikTok is called Digital Marketing Secrets.

All right. Talk to you tomorrow