Today in Digital Marketing - The End of the Single-Day Sale Event?

Episode Date: November 9, 2020

Has the pandemic killed the single-day sale event? Facebook’s new feature is good news for DTC marketers. Netflix tries its hand at good old-fashioned TV. And the reason I’m climbing two flights of stairs every hour now.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy

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starting at $19 per month at zensurance.com. Be protected. Be Zen. Today, has the pandemic killed the single-day sale event? Be protected. Be Zen. It's Monday, November 9th, 2020. Happy Constitution Day, Dominican Republic. I'm Todd Maffin from EngageQ Digital, and here's what you missed today in digital marketing. Has COVID-19 killed the concept of single-day sale events like Black Friday? That's the question being asked on a great post today over at StreetFightMag.com. I mean, this has sort of been a thing for a few years now. Some retailers are posting Black Friday week sales, that sort of thing.

Here in Canada, we used to have Boxing Day on December 26th. It was a big thing, and now it's just kind of like Boxing Week. It just kind of never ends. But the idea this year is getting more traction. The piece quotes the CMO of e-commerce tool provider ProductsUp saying, quote, the pandemic has highlighted a need for additional deal days to get rid of overstocked inventory and make up for lost sales over the last few months. It's unlikely crowds will ever pack in store again due to contagion risks, but compensating storefront deals with online deals can overwhelm the supply chain and cause delivery delays and backed-up orders. I expect retailers to continue stretching out their events to provide customers with the opportunity to get great deals, both online and in-store,

without the fear of packed crowds or shipping expectations falling flat. Facebook has released a new feature to help brands which sell things on their Facebook shop pages, product suggestions. When you create a post with an image on your page and click post, you should start to see an option saying product suggestions are turned on. Facebook will then suggest similar products from your catalog and add them to your post. Up to 10 of these suggested products will show up in your post, and because it's pulling from your catalog feed, it will be based on your real-time inventory, or at least as real-time as your feed is. You can use product suggestions if you have a visible shop with checkout,

have created a catalog for the items in your shop with pricing and images for your inventory, and you create a post without using product tags. By the way, if you don't want this, you can undo it by clicking undo in the product suggestions is turned off section of your post, or by clicking on the three dots in the upper right corner and clicking turn off product suggestions. And an important and honestly a little peculiar note, product suggestions will not be available to your post if you boost it. One of the things that appealed so much to people about online video streaming services like Netflix

is that you could pick and choose whatever you wanted to watch and whenever. And that's great. Sometimes you'd rather not have to manually choose shows. Sometimes you just want to watch TV. And so Netflix is rolling out a TV station of sorts. It's called Netflix Direct, and it's just like a regular old school television channel that plays shows 24-7 on a schedule. The company started rolling this out late last week. Their first rollout is in France to just a few users. Why France? Apparently watching old school TV is still quite popular there.

Netflix says it plans to expand to the rest of the country over the next few months. No word on when this might make it to other countries. This is the first time Netflix has tried using a scheduled programmed channel. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk

from major financial losses, data breaches, and natural disasters. Get customized coverage today, starting at $19 per month at zensurance.com be protected be zen and that's it short show for you today things are still pretty quiet on the digital marketing front not a lot of big announcements or product releases i guess people are still thinking about the american election trying to reduce my glucose levels these days, so I've switched to a stevia powder, which isn't terrible. I mean, it's not sugar, but it'll do.

And I bought a water bottle over the weekend. It's got these markings down the side with times of the day, like 10 a.m., noon, 2 p.m. with lines. The idea is you're supposed to make sure that you've drunk down to the line by the time that time of day shows up. It is almost four liters of water in this water bottle. Four liters. That's about a gallon for you Americans, by the way. That's a lot of water. And I hate water.

I've got these little drops that make it taste better. Anyway, the side benefit of this is I'm actually getting more exercise because my office is downstairs from the bathrooms in our house. So I swear I'm climbing stairs like four times an hour these days. All right. Talk to you tomorrow.