Today in Digital Marketing - The Facebook + TikTok 'Partnership'. God Help Us All.

Episode Date: December 18, 2021

TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase  JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsOur Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy

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starting at $19 per month at zensurance.com. Be protected. Be Zen. Today, TikTok licenses some content from, of all platforms, Be protected. Be Zen. And on the Premium Podcast, which you can learn about at todayindigital.com slash premium feed, forget the supply chain, retailers' biggest problem this year is about to be a tidal wave of returns. It's Friday, December 17th, 2021. Happy Strategic Missile Troops Day, Russia? Jesus.

I'm Todd Maffin from Engage2Digital, and here's what you missed today in Digital Marketing, Episode 529. Attention consumer packaged goods advertisers. A new analysis shows that running ads on Snapchat could be highly effective. The company commissioned Nielsen to conduct a series of studies. Quoting the report, we selected a representative set of five U.S. advertisers within the personal care and beauty vertical, and Nielsen constructed an aggregated data set of each advertiser's sales, Snapchat ad spend, ad spend on television, and spend on other digital channels using their ad intel data set, pricing information, and other variables, unquote. So let's be clear here. Given that only five advertisers were included, it's not exactly a huge set of comparative data. However, the insights from the study could provide a bit of a better understanding of how Snapchat's ads contribute to CPG sales.

Here are the results from the analysis. Snap ads earned double the return of investment compared to total media, so, you know, if there were any lower than average results, you can safely assume they wouldn't be reporting it. But some interesting numbers nonetheless. Well, I never thought I'd say this sentence, but here we go. TikTok has partnered with Facebook. Sort of. TikTok today announced a new set of video editing features, including new features in green screen, one tap video

enhancements, and so on. But the big one? Animated GIFs from the Jiffy library. That's a library that Meta owns. Quoting from the announcement, in partnership with Jiffy, users can now select from a library of GIFs to apply as their background When they use the green screen creative effect Also, the new visual enhancement button will improve exposure, low light, and color correction instantly By using this option, you'll be able to improve the look of your clips without having to make manual edits With the latest update, people can make any sound or voice from their videos sound like an animal or musical instrument. And another big one for marketers in select countries, TikTok is rolling out the option to upload videos in 1080p HD.

With new video tools from TikTok comes a new kitchen? You heard correctly. The platform is preparing to get into the restaurant business. TikTok Kitchen will launch in the new year as a delivery-only restaurant partnered with virtual dining concepts. These will be so-called ghost kitchens, where real restaurants essentially have a side hustle preparing the food of another brand.

Quoting virtual dining, restauranteurs earn up to $500 plus profits daily by utilizing your existing equipment and staff to operate this delivery-only brand. TikTok Kitchen will be available online only, thus not affecting your restaurant's in-person dining and pickup options. The menu is inspired by the hottest food trends on TikTok. The dishes celebrate food trends made famous by TikTok creators. TikTok, with more than a billion subscribers, provides a space for a wide range of creators to post videos featuring recipes and food hacks. These culinary trends have made the food space explode, and VDC has a menu that allows restaurants across the country to opt in and become a

market partner, unquote. And yes, if you laughed at the phrase culinary trends in association with TikTok, me too. And many of you might be scratching your head right now thinking, why? Well, this campaign is much more likely to be a marketing strategy than an attempt by the platform to break into the restaurant industry. Taking advantage of viral food trends on the app makes sense, since it could potentially increase brand awareness of both the company and the creators of the app. If you do any advertising for restaurants, this could be a unique marketing opportunity, though. Restaurant owners can apply to add a TikTok kitchen to their existing kitchens at TikTokDelivered.com. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters.

Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. And finally, Instagram is launching a new feature called Profile Embed. This feature will allow users to embed a miniature version of their profile into websites, blogs, and portfolios. Embedding Instagram posts into a page is nothing new, but now you can show off more of an overview of your Instagram profile. This feature is currently only being rolled out in the U.S. The company also announced a new end-of-year playback Instagram Stories time capsule feature,

which could be a good content idea for brands to wrap up the new year. You can select up to 10 stories from your stories archive to customize and share with your audience. So two, count them, two special episodes coming your way this weekend. First, tomorrow, a look at annual planning from the perspective of a marketing executive. Casey Stanton from CMOX joins me to chat about that. And on Sunday, a deep dive episode with Jill Saskengales about Google Ads, but as it applies to non-e-commerce brands.

So we'll be talking about B2B applications, other businesses where you're not actually trying to sell something. That particular episode will be on the premium feed only. If you're not subscribed yet to the premium podcast feed, it has more stories in this feed, no ads, and these deep dive episodes. You can learn more about it at todayindigital.com slash premium feed or tap the link in the episode notes. Today in Digital Marketing is produced by EngageQ Digital on the traditional territories of the Tsunamik First Nation on

Vancouver Island. Scripting and promotional support is by Steph Gunn. Podcast music licensing by Source Audio. And our theme composer, Mark Blevis, is a dry heat. The good kind. Not that shitty damp heat that your heat pump puts out, but that really nice lie-in-the-sun, overall

coat-your-body heat that you really can nice lie in the sun, overall coat your body heat that you really can only get in like Vegas or Arizona. I'm Todd Maffin. Have a restful weekend, friends. I'll talk to you on Monday. Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day's newspaper. Well, it's not as far-fetched as it may seem.