Today in Digital Marketing - The New Ad Placement We Weren’t Supposed To See

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Starting point is 00:00:28 Get the Rakuten app or join at Rakuten.ca. R-A-K-U-T-E-N dot C-A. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. Today, how your brand can get more reach with Pinterest's IdeaPins,

Starting point is 00:01:05 the mystery of disappearing Google reviews, more ad agencies ceasing operations in Russia, even marketing resumes are pivoting to video, advertising through desktop could be coming to an operating system near you, and on the Premium Podcast with no ads, more stories, and deep dive weekend episodes, tap the link in the show notes for more. How to optimize your marketing campaign for voice search. It's Tuesday, March 15th.

Starting point is 00:01:31 I'm Todd Maffin. Here's what you missed today in digital marketing. Today's episode is sponsored by Vendasta.com. Build your agency with the tools you need and the hassles you don't. Visit vendasta.com slash superhero to book a demo and learn more. Pinterest has announced that as of today, Idea Pins can be shared across other social media platforms, including TikTok, Instagram, Facebook, and Snapchat.

Starting point is 00:01:54 Idea Pins are kind of like Instagram stories and TikTok videos combined, and they will be downloaded on other platforms as a watermarked video that stitches all of the IdeaPin pages together and ends with an end card that displays the creator's name and username, so somewhat similar to TikTok. To share an IdeaPin to Facebook or Instagram stories, users will select the option in the share menu, download that IdeaPin, and then be taken to the story creation flow in the app where they can edit and post their content. While pinners can still share content on other social platforms, the download option provides the ability to save and upload watermarked content onto other social media apps. Have you noticed any reviews missing from your Google business profile?

Starting point is 00:02:54 Over the past week or so, there have been multiple complaints on the Google business profile help forums about reviews not posting or disappearing from local maps business listings. It appears that people are still leaving reviews, but they're just not showing up in the local and maps interfaces for several businesses. In response to a number of complaints, an SEO consultant who doesn't work for Google said this is a known technical issue and Google is currently investigating it. They said there's no ETA on when it'll be fixed. Incidentally, this is not the first case of missing reviews on the platform. It has happened before. Google has not publicly commented on the issue. Agencies around the world continue to respond to Russia's ongoing aggression against Ukraine. One of the largest marketing services conglomerates, IPG, announced yesterday it will suspend operations in Russia. The company currently employs about 200 people in the country.

Starting point is 00:03:40 The agency said it struggled with how to keep its people in Russia, but the escalating conflict, including attacks on civilian targets like hospitals, has prompted it to take more restrictive measures. The announcement states that its employees will continue to be paid for a minimum of six months, and IPG will continue to work with them in the coming weeks as it passes control of all management and operations to the local leadership team, quote, to ensure continuity for non-Russian clients who remain active in the market, unquote. Publicist Group also announcing it has pulled out of Russia and passing ownership of its agencies to local management with immediate effect. The decision to cease all operations, engagements, and investments in Russia will affect 1,200 of their employees. You might want to consider starting with the application process if you're looking to build a more diverse marketing team. The British TV broadcaster Sky has launched a new recruitment strategy to find underrepresented talent.

Starting point is 00:04:41 The company is asking job seekers to apply by video and only video, no cover letter, or even marketing experience required. Candidates are being asked to record a two-minute video explaining their story, why a role at Sky excites them, and what they do for fun. The company said that its video recruitment push aims to remove barriers that might make a marketing role in a large company like Sky seem unattainable. By making the starting point of the application a video message that can be recorded on a phone, the entry barrier is lower. Sky also believes the video style will work well since candidates will likely be required

Starting point is 00:05:17 to produce content as part of their job. The media company plans to test the video entry concept with entry-level marketing managers and executive roles first to see if it will help attract a more diverse talent pool. Here's a new ad placement that will get you lots of eyeballs, but probably lots of anger too. Earlier this week, beta users found an advertisement in Windows File Explorer. File Explorer is the main interface that people use to navigate through their folders and files in the Windows operating system. And, turns out, within the latest Windows 11 test build, there's now an ad placement right in that Explorer. In a statement to The Verge, Microsoft says it was a mistake.

Starting point is 00:06:09 Quote, this was an experimental banner that was not intended to be published externally and was turned off. Unquote. While the ads may not have been intended for external testing yet, it's clear Microsoft is capable of running them inside Windows 11. And the company statement suggests that ads may appear in the file Explorer in the future. Would you buy them? Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com.

Starting point is 00:06:52 Be protected. Be Zen. WordPress has announced the release of a plugin called the Performance Lab plugin that's designed to help speed WordPress sites up. Basically, the plugin goes around and looks for problems to diagnose, things that might be causing the sites to load slowly. The new performance features are intended to eventually make it into a future version of the WordPress core. But as I said, for now, it's a plugin. It's been designed in a modular fashion, so you can choose which improvements you want to use. The four plugin modules include WebP uploads. So this will create WebP versions for new JPEG image uploads if they're supported by the server.

Starting point is 00:07:29 WebP support. This adds a WebP support check in site health status. WebP, by the way, is one of the newer image formats that are out there that a lot of websites are using. It's a little bit faster to load. Number three, the persistent object cache health check, which adds a check for sites with non-trivial amounts of data in the site health status. And something experimental called the audit enqueued assets, which will do a quick resource check of your CSS and JavaScript. And finally, we told you last week about how Twitter was making a design change to move home, that's the algorithmic feed, and latest, which is the chronological feed, to tabs at the top of the profile that users could switch between. Now, the platform has reversed that change and switched the timeline back.

Starting point is 00:08:16 Quoting them, quote, we heard you. Some of you always want to see latest tweets first. We've switched the timeline back and removed the tabbed experience for now while we explore other options, unquote. One thing that I noticed that was a bit of a pain is that if you had your feed set to latest tweets, as I prefer, the chronological sort, you couldn't see the spaces of people that you follow where those spaces were active. It would only show those if you were on the home feed. I doubt that's what caused them to change back, but if you're wondering where those tabs went, now you know. Ever have one of those projects that you just get started on and then it just becomes kind of a one step forward, two steps back thing? So my wife and I want to put a hot tub,

Starting point is 00:08:58 like a little two-person hot tub on our side deck. And so, you know, like good responsible people we are, we decided to check to make sure that the weight limit was okay, which meant calling a structural engineer who said, check the foundations, which got us looking at the foundations and realized that they're misaligned. And now we have to dig 45 centimeters low to see it's just becoming this endless thing. And I don't know, our house is like, you know, really weird kind of angle of a corner, and we desperately want a two-person jacuzzi hot tub. We're getting old.

Starting point is 00:09:28 Our muscles are getting sore, but the house layout just isn't for it. So this could involve a lot of consulting and engineering fees. Pray for me. Talk to you tomorrow. System got me acting up. I need some of you. You're my vapor up. Do you ever worry that they're playing too much Nintendo?

Starting point is 00:09:48 Oh, not anymore. See, Matt has Bible Adventures. They're actually learning Bible stories while they're playing Nintendo. Quick, get that Bible quote. Free round of power. Bible Adventures features three games in one cartridge. Noah's Ark, Save Baby Moses, and David and Goliath. Maybe something like a drug I think I feel better when we cuddle up Baby Moses and David and Goliath. Starting a marketing agency is a rewarding experience, but it can also be a challenging

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Today in Digital Marketing - The New Ad Placement We Weren’t Supposed To See

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