Today in Digital Marketing - “👍🏻” — This Emoji Costs $82,000
Episode Date: July 10, 2023Twitter traffic keeps declining, while Meta’s challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google’s Universal Analytics is still collecting da...ta. And the court case over whether an emoji can indicate acceptance of a contract..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy
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It's Monday, July 10th. Today, Twitter traffic keeps declining while Meta's Challenger hits
100 million users. Why almost half of shoppers unsubscribe from your brand's emails, Google
Analytics is still collecting UA data for some reason, and the court case over whether
an emoji can indicate acceptance of a contract. I'm Todd Maffin. That's ahead today in digital marketing.
While Twitter keeps losing its flock,
Meta's threads took flight over the weekend,
surpassing 100 million users.
This even dethroned ChatGPT
as the fastest growing online platform
to hit that milestone.
It took the AI chatbot two months to pass that mark.
It took threads five days.
CEO Mark Zuckerberg confirmed the achievement this morning, adding that the growth was
mostly organic. Twitter's traffic, on the other hand, is tanking, according to data from CloudFare,
amid signs users are turning to other platforms like Threads, Blue Sky, and Mastodon. Data ranking
of the world's most popular websites
shows Twitter has been declining since the start of 2023,
shortly after Elon Musk's takeover.
The decline in Cloudflare's domain server ranking for Twitter in mid-2023
aligns with Musk's most recent changes to the site
and the launch of Threads.
Mastodon, one of Twitter's OG competitors,
has also seen a slight increase in monthly active users this month after a period of stagnation earlier in the year.
The Guardian reports it has almost returned to 2 million monthly active users.
Blue Sky is still in beta. New users can only join by invitation. The platform experienced
such high demand after Twitter enforced rate limit changes that it had to temporarily pause new signups to manage the demand.
New research has confirmed a longstanding rule that consumers are more willing to share all
types of information with brands in exchange for personalized interactions and special incentives.
The survey found consumers are most willing
to share their email addresses,
followed by their interests relevant to the brand,
their name, their communications preferences,
and browsing history on that brand's site or app.
But in spite of their willingness to share email addresses,
the report also found that 80% of consumers ignore
or delete marketing emails from their favorite brands at least half the time or more,
while a third of consumers mark emails for deletion by scanning who it's from or from the subject lines.
Younger generations, particularly Gen Z, tend to employ non-traditional methods to avoid commercial emails like
not checking their email that often, using secondary email accounts, or using anonymous or fake email addresses. Regarding app-based
messaging, when asked about their preferred frequency, most consumers indicated a desire
to receive messages immediately and as often as it happens. The survey also saw a decline
in the number of respondents who do not want to receive
these types of messages year over year. The data comes from Airship's survey of more than
11,000 global consumers. So this is weird. Google's Universal Analytics 3, which was supposed to stop
collecting data more than a week ago on July 1st, is still gathering data for most UA3 profiles.
Barry Schwartz of Search Engine Roundtable reporting today that
all properly set up UA3 profiles that he has access to are still actively collecting data.
Google previously said that the transition from UA to GA4 would not happen immediately,
and some UA3 properties, yes, might continue
processing data. But all properties have now been added to the queue, and the upgrade process will
occur on a rolling basis. In other words, regardless of what you see in your UA3 dashboard
right now, eventually, it will come to an end.
Links are no longer exclusive on Snapchat. The platform's rolling out an integration with the
LinkedIn bio tool Linktree today that lets all creators showcase their work and other profiles
on the app. Previously, only brands and what Snapchat calls Snapstars could include links
in their profiles. Now, anyone with a public profile can add links to their Linktree profile.
Snapchat users can head to their public profile,
choose website or Linktree,
and include their Linktree URL or any other URL.
Linktree is also giving Snapchat profiles
better visibility on its service.
They'll let Snapchat users display their profile
on their Linktree page with a social icon
and a button that says, add me on Snapchat. And finally, that thumbs up emoji you sent to your
client may have bound you to a costly contract. A Canadian farmer has been ordered to pay $82,000 in damages for breaching a contract by using a thumbs up emoji in a text message.
The case involved the grain purchaser and this farmer negotiating a deal for the sale and delivery of flax.
After drafting a contract and sending it to the farmer, along with the message, please confirm flax contract,
the grain purchaser received a response with a thumbs up emoji.
But despite this response, the farmer never delivered the flax,
according to court documents.
The farmer argued that the emoji only indicated he received the contract,
not that he agreed with it.
The court, though, disagreed and ruled that the emoji constituted approval of the contract, not that he agreed with it. The court, though, disagreed and ruled that the emoji
constituted approval of the contract. The farmer failed to deliver the flax and, as a result,
was held responsible for the agreed-upon damages of $82,000, along with interest and costs.
If only he had responded with a middle finger emoji.
You know, when the whole Twitter thing started to blow up, I decided to try finger emoji. All my youth disappeared but it's what brought me here.
You know, when the whole Twitter thing started
to blow up, I decided to try every
alternative. I had
Mastodon Blue Sky and a bunch more. Well,
I ditched a lot of the bunch mores.
T2, spoutable, sub-stack notes.
I just don't see them growing
as fast. So I'm on Mastodon and
Blue Sky for the most part. I'm experimenting
with threads. Who knows, eh? It's all kind of a bit of a pod shoot at this point. I'm Todd Mastodon and Blue Sky for the most part. I'm experimenting with threads.
Who knows, eh? It's all kind of a bit of a pod shoot at this point.
I'm Todd Maffin. Thanks for listening. See you
tomorrow.
...
...... All the same. All the same. There's nothing out there we can't do.