Today in Digital Marketing - TikTok Tips from Listeners

Episode Date: March 14, 2022

How much do Google Reviews impact your ranking? Tips from listeners on launching your brand's first TikToks and Reels... WordPress releases a security update that fixes a nasty potential exploit...... Instagram finally updates their livestreaming platform to include the one brand safety tool we all wanted...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin  Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsOur Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy

Transcript
Discussion (0)
Starting point is 00:00:00 It's the season for new styles, and you love to shop for jackets and boots. So when you do, always make sure you get cash back from Rakuten. And it's not just clothing and shoes. You can get cash back from over 750 stores on electronics, holiday travel, home decor, and more. It's super easy. And before you buy anything, always go to Rakuten first. Join free at Rakuten.ca. Start shopping and get your cash back sent to you by check or PayPal.
Starting point is 00:00:28 Get the Rakuten app or join at Rakuten.ca. R-A-K-U-T-E-N dot C-A. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters.
Starting point is 00:00:52 Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. Today, how much do Google reviews impact your search ranking? Tips from listeners on launching your brand's first TikTok and Reels. WordPress releases a security update that fixes a nasty potential exploit.
Starting point is 00:01:13 Instagram finally updates their live streaming platform to include the one brand safety tool we all wanted. And on the premium podcast with no ads, more stories and expert deep dive weekend episodes. Tap the link in the show notes for more. Is the marketing tagline dead? It's Monday, March 14th. I'm Todd Maffin. Here's what you missed today in digital marketing. Today's episode sponsored by Vendasta.com.
Starting point is 00:01:35 Build your agency with the tools you need and the hassles you don't. Visit Vendasta.com slash superhero to book a demo and learn more. In our Slack community today, people are talking about TikToks and reels and the likes, sharing some tips they've learned along the way. I thought I'd pass them along to you here. Shannon Otto says, Shorter is better. Trending sounds are better than original sounds,
Starting point is 00:01:55 which is tough as a brand. We also enlist a lot of micro creators to make content for us. Andrew Thompson says, Our music marketing division is having lots of success on TikTok due to the younger demographic, the affinity between music videos
Starting point is 00:02:10 and the short form video format, and most importantly, the TikTok's algorithm finds matches by taste rather than network. The caveat, the old music adage, don't bore us, get to the chorus,
Starting point is 00:02:22 is especially true on TikTok to make sure your videos start with a bang. And Michelle Hughes recommends Reels is the very best way to reach people organically on Instagram right now. A few things we've learned. Keep captions short. Use fewer hashtags on Reels
Starting point is 00:02:38 than you do on posts. Reels don't need to be perfect and the ones that look homemade or thrown together actually tend to perform better. Use trending sounds as much as possible. And Reels are a couple of weeks behind TikTok, so we use TikTok to gauge what might be popular next on Reels. We don't always get it right, but it's been helpful in planning content. That is the kind of help you'll get in our Slack community, which is still free to join. Tap the link in the show notes or go to todayindigital.com slash Slack. How is that negative review affecting your SEO? We know that
Starting point is 00:03:14 review sentiment can influence consumer behavior and impact metrics like conversion rate, but does it have any influence on search rankings? As part of its comprehensive e-book called Google Ranking Factors, Search Engine Journal has the answer. The short answer? No. Review sentiment is not a ranking factor, at least not directly. Here's what happens in local search, like maps. Google says it doesn't change your position based on how many reviews you have or what the sentiment is. It's not a direct ranking factor. But when humans see a search result with three businesses and one of them has a lot of positive reviews,
Starting point is 00:03:52 chances are the consumer will click on that site. And that user behavior, their visit to the website, does help your ranking. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses,
Starting point is 00:04:18 data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. The most serious of the two vulnerabilities is a stored cross-site scripting vulnerability. This allows an attacker to upload a script directly to your WordPress website. Generally, these kinds of vulnerabilities occur anywhere the site allows input, like submitting a post or contact information. WordPress recommends that all admins update their installation to WordPress version 5.9.2. Instagram continues to develop its tool set in its Push to Live video. The platform is finally giving brands and creators the option to appoint a moderator on Instagram Live, which can help prevent trolls from disrupting your brand's live streams.
Starting point is 00:05:21 Live moderators will be able to report comments, remove viewers from the stream, and turn off comments for a specific viewer. When creating a live, you will be able to assign a moderator by tapping on the three dots in the comment bar. From there, you can choose from a list of people to act as moderators. So yeah, super short episode today. I'm not sure why or what's happening out there in the world, but just not a lot of news out there today for whatever reason. I guess a lot of brands are kind of holding back with the Ukraine stuff. Anyway, that's it for today.
Starting point is 00:05:52 Talk to you tomorrow. Starting a marketing agency is a rewarding experience, but it can also be a challenging one. The fear of selling to prospects, the pressure of delivering top quality services to paying clients, and the scramble to invoice and collect so that the revenue keeps coming in, it's a lot for one person to handle. What was meant to be a fulfilling venture is suddenly eating away your freedom and your profits, and you're probably not being paid enough for it either. If this sounds like you, you need Vendasta. Vendasta is your all-in-one digital platform designed to make your life as an agency owner easier. Used by over 60,000
Starting point is 00:06:36 agencies, Vendasta gives you all the tools you need to easily manage your leads and customer accounts from one login. Plus, you get access to over 250 curated products to resell to local businesses. Go from a struggling agency to a superhero agency today. Learn more by booking a demo at vendasta.com slash superhero today. That's vendasta.com slash superhero.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.