Today in Digital Marketing - TikTok Tips from Listeners

Episode Date: March 14, 2022

How much do Google Reviews impact your ranking? Tips from listeners on launching your brand's first TikToks and Reels... WordPress releases a security update that fixes a nasty potential exploit... Instagram finally updates their livestreaming platform to include the one brand safety tool we all wanted...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin  Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsOur Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy

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Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. Today, how much do Google reviews impact your search ranking? Tips from listeners on launching your brand's first TikTok and Reels. WordPress releases a security update that fixes a nasty potential exploit.

Instagram finally updates their live streaming platform to include the one brand safety tool we all wanted. And on the premium podcast with no ads, more stories and expert deep dive weekend episodes. Tap the link in the show notes for more. Is the marketing tagline dead? It's Monday, March 14th. I'm Todd Maffin. Here's what you missed today in digital marketing. Today's episode sponsored by Vendasta.com.

Build your agency with the tools you need and the hassles you don't. Visit Vendasta.com slash superhero to book a demo and learn more. In our Slack community today, people are talking about TikToks and reels and the likes, sharing some tips they've learned along the way. I thought I'd pass them along to you here. Shannon Otto says, Shorter is better. Trending sounds are better than original sounds,

which is tough as a brand. We also enlist a lot of micro creators to make content for us. Andrew Thompson says, Our music marketing division is having lots of success on TikTok due to the younger demographic, the affinity between music videos

and the short form video format, and most importantly, the TikTok's algorithm finds matches by taste rather than network. The caveat, the old music adage, don't bore us, get to the chorus,

is especially true on TikTok to make sure your videos start with a bang. And Michelle Hughes recommends Reels is the very best way to reach people organically on Instagram right now. A few things we've learned. Keep captions short. Use fewer hashtags on Reels

than you do on posts. Reels don't need to be perfect and the ones that look homemade or thrown together actually tend to perform better. Use trending sounds as much as possible. And Reels are a couple of weeks behind TikTok, so we use TikTok to gauge what might be popular next on Reels. We don't always get it right, but it's been helpful in planning content. That is the kind of help you'll get in our Slack community, which is still free to join. Tap the link in the show notes or go to todayindigital.com slash Slack. How is that negative review affecting your SEO? We know that

review sentiment can influence consumer behavior and impact metrics like conversion rate, but does it have any influence on search rankings? As part of its comprehensive e-book called Google Ranking Factors, Search Engine Journal has the answer. The short answer? No. Review sentiment is not a ranking factor, at least not directly. Here's what happens in local search, like maps. Google says it doesn't change your position based on how many reviews you have or what the sentiment is. It's not a direct ranking factor. But when humans see a search result with three businesses and one of them has a lot of positive reviews,

chances are the consumer will click on that site. And that user behavior, their visit to the website, does help your ranking. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit? No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses,

data breaches, and natural disasters. Get customized coverage today starting at $19 per month at zensurance.com. Be protected. Be Zen. The most serious of the two vulnerabilities is a stored cross-site scripting vulnerability. This allows an attacker to upload a script directly to your WordPress website. Generally, these kinds of vulnerabilities occur anywhere the site allows input, like submitting a post or contact information. WordPress recommends that all admins update their installation to WordPress version 5.9.2. Instagram continues to develop its tool set in its Push to Live video. The platform is finally giving brands and creators the option to appoint a moderator on Instagram Live, which can help prevent trolls from disrupting your brand's live streams.

Live moderators will be able to report comments, remove viewers from the stream, and turn off comments for a specific viewer. When creating a live, you will be able to assign a moderator by tapping on the three dots in the comment bar. From there, you can choose from a list of people to act as moderators. So yeah, super short episode today. I'm not sure why or what's happening out there in the world, but just not a lot of news out there today for whatever reason. I guess a lot of brands are kind of holding back with the Ukraine stuff. Anyway, that's it for today.

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