Today in Digital Marketing - Will Instagram’s New Controls Change the Organic Content Game?

Episode Date: May 31, 2023

Creator Clarity: Instagram tests new transparency tools. Texas is the latest state to let people out out of targeted ads. How retailers are using GPT to boost sales. LinkedIn’s AI will now make lazy... recruiters lazier. And Snapchat’s generative AI is cool, but not free..🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ MORE INFO and JOIN FREE NOW.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW.✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Our Sponsors:* Check out Kinsta: https://kinsta.comPrivacy & Opt-Out: https://redcircle.com/privacy

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Starting point is 00:00:00 It is Wednesday, May 31st. Today, Creator Clarity, Instagram tests new transparency tools. Texas is the latest U.S. state to let people opt out of targeted ads. LinkedIn's AI will now make lazy recruiters lazier. And Snapchat's generative AI is cool, but not free. I'm Todd Maffin. That's Ahead. Today in digital marketing. Instagram is giving users more control over the content they see, along with a new transparency tool for businesses and creators, which could, emphasis on could, help your brand's content get more reach. Users will soon have the ability to select an interested button when viewing recommended posts, which will tell Instagram that they want to see more of that type of content. The company is also testing transparency notifications to inform brands and creators when the reach of their content, particularly Reels,
Starting point is 00:00:54 might be limited due to things like watermarks. Instagram has also unveiled some details about its content ranking process. For the feed, posts are ranked based on user engagement, including likes, shares, and comments, as well as their popularity and relevance to the poster. Stories are ranked based on how often users view an account's stories and how often they engage with them. The app also considers the overall relationship between the user and the account.
Starting point is 00:01:20 The Explore page prioritizes popular content, past interactions, and connections with the content creator. As for Reels, the ranking factors include user preferences and engagement, popularity, and account interactions. This week, the Texas legislature approved a bill that will let residents opt out of targeted ads on sites and apps, as well as the sale of their personal data. Assuming the bill becomes law, Texas will become the 10th American state and the 5th this year to pass a consumer privacy bill aimed at giving residents more control over their data. If all goes as planned, the bill is expected to come into effect next July. Unlike previous bills in other states, the Texas bill doesn't specify the businesses to which it applies. But unless vetoed by the Texas governor, companies will be required
Starting point is 00:02:12 to honor universal opt-out signals activated by users in their browsers or browser extensions. Under this law, companies must disclose the identifiable data they collect and individuals can request the deletion of that data. The bill will be enforced by the state's attorney general office. Businesses found in violation will receive a notice and a 30-day period to rectify the issue before any enforcement actions are taken. Notably, the bill does not grant individuals the right to sue over violations. More generative AI is coming for LinkedIn. This time, the professional network is introducing a new feature in its recruiter platform that uses AI tech to generate personalized messages for HR professionals to send to potential candidates. The new process, and LinkedIn says
Starting point is 00:03:01 this is trained on in-mail best practices, takes into account information from the candidate's profile, job description, and the recruiter's company to craft customized messages aimed at initiating conversations. After the AI-generated in-mail is created, users can customize the message by selecting or deselecting specific topic elements before editing and sending it. Users with the feature can access it by selecting the Draft Personalized Message prompt at the bottom of the Composer window in LinkedIn Recruiter. The platform is rolling out AI-assisted messages to select customers in the U.S. and Europe, with plans for broader expansion in June. Do you have business insurance? If not, how would you pay to recover from a cyber attack, fire damage, theft, or a lawsuit?
Starting point is 00:03:55 No business or profession is risk-free. Without insurance, your assets are at risk from major financial losses, data breaches, and natural disasters. Get customized coverage today, starting at $19 per month at zensurance.com. And Snapchat also launched a new generative AI feature. This will let premium subscribers send photos of what they're doing to receive a generative snap back from MyAI. That is Snapchat's in-app chatbot. Prior to this release, Snapchat implemented other AI-driven updates,
Starting point is 00:04:33 including the ability to include the MyAI chatbot in group chats with friends and the ability to use AI for place recommendations and lens suggestions. The chatbot was also recently updated to reply to users' snaps with a text-based reply. Now, with the Snapchat plus paid tier, my AI can send photos back as well. From a marketing perspective, this feature seems to focus mostly on entertainment purposes. For example, a user can send a photo of their dog to receive a humorous dog photo or share a snap of vegetables from their garden to receive recipe suggestions. We have some new listeners thanks to some organic content that went a tiny bit viral.
Starting point is 00:05:18 So if you are new here, you might want to consider upgrading your listening experience by signing up for the premium version of this podcast. You'll get this show, but with no ads. You'll get immediate access to more than 30 deep dive, full length episodes covering the latest in marketing science. Just tap the Go Premium link in the showzur you will find you can be sure bubbles sea and sun or haute couture
Starting point is 00:05:53 the beautiful but of course

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