Toronto Mike'd: The Official Toronto Mike Podcast - Bradford How: Toronto Mike'd Podcast Episode 1965

Episode Date: September 2, 2026

In this 1965th episode of Toronto Mike'd, Mike chats with former MuchMusic VJ Bradford How about his time at Much, why he left for VH1 in the USA, and what he's been up to since.A version of this podc...ast without programmatic ads is available to all Toronto Mike'd Patrons at patreon.com/torontomike.Toronto Mike'd, an award-winning podcast, is proudly brought to you by Great Lakes Brewery, Palma Pasta, Ridley Funeral Home, Nick Ainis, and RecycleMyElectronics.ca.If you would like to support the show, we do have partner opportunities available. Please email Toronto Mike at mike@torontomike.com. Hosted on Acast. See acast.com/privacy for more information.

Transcript
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Starting point is 00:00:00 I am abscess smirfully thrilled to be taking this parasycial relationship. IRL. I'm pretty sure it's going to take me at least 10 minutes because I, like thousands, tens of thousands, hundreds of thousands around the world are fans of an award-winning podcast broadcast from a new Toronto basement multiple times a week for almost generation. I can't and listen if you want me to do any of the live reads I'll do them or you can do them all but wink at me when you want me to hit the theme a wink buckle up everybody we got a live one here already on the live stream Jeremy hopkin already got a comment about you I love this song shout out to ill a vibe welcome to episode one welcome to episode one thousand
Starting point is 00:01:03 965, 1965, 165 of Toronto Mike. An award-winning podcast. Proudly brought to you by Great Lakes Brewery. Order online at Great Lakes Beer.com for free local home delivery
Starting point is 00:01:19 in the GTA. Palma Pasta, enjoy the taste of fresh homemade Italian pasta in Mississauga and Oatres from Palma Pasta in Mississauga and Oakville. Your lasagna's in the freezer,
Starting point is 00:01:31 Brad. Okay, fair. Yeah, he saw me. I saw me lift it. Check the way. Visit palmapasta.com for more. Literally got a special order. I'll tell you better at in a minute. Toronto Maple Leafs Baseball,
Starting point is 00:01:41 they're back in 2027, and I haven't removed them from the intro yet, but look forward to next season. And they're free, Mike. It's free. No ticket required. You know it. Fusion Corpzone Nick Aini's. He's the host of Building Toronto Skyline,
Starting point is 00:01:53 and Mike and Nick, two podcasts that you ought to listen to. Recycle MyElectronics.c.c. A, committing to our planet's future, means properly recycling our electronics of the past and Ridley Funeral Home. A pillar of the community. Since?
Starting point is 00:02:10 19. Oh, you got me. You're a fraud. 1921. Oh, no. See, that's how I know if you're a real head or not. All right, well, today, if it's not obvious, making his Toronto Mike to debut,
Starting point is 00:02:22 it's Bradford How. Hey. Dude, just go. Like, let it out. I have so many questions for you, Toronto. How about this? let me just tell you, as we record at 149 p.m. on Wednesday, September 2nd, 2026. Because I love the details. I love the details.
Starting point is 00:02:40 You and I are cut from that same cloth, man. You know, the program directors of radio stations are like, nobody cares about the details. And I'm like, go fuck yourself, man. Like, bury me in the details. But I just got a warning from Environment Canada. I don't, like, I don't have a memorize. But in a nutshell, like over the next few hours, they said, hail, win, gusts up to 120 clicks.
Starting point is 00:03:03 They said thunderstorms, which not that uncommon, but the possibility, like the recipe is there to make a tornado. Yikes. So I don't know if you're up to date on this, but like my kids got a soccer game.
Starting point is 00:03:15 I was going to go see Finger 11 at the C&E. Everything is in flux, Bradger now. You would have traded it all for that one thing. And they're FOTMs, and yeah, one thing, big jam, big jam. Hey, crack open your hop, pop from Great Lakes Brewery. Yes, sir.
Starting point is 00:03:29 On the mic. Oh, that's close enough. Can I tell the listenership? Your mic is higher than, like, I'm used to the mics being like here. Yeah. Your mic is much higher. You told me you're like, what, six, two and a half? Six two and three quarters.
Starting point is 00:03:41 You present. You know you present taller. Does that make sense? My posture has improved as I've gotten some more city miles under the belt. Okay. I was going to say you present like a gentleman who's six four. So, kudos to you. I have a six four aura.
Starting point is 00:03:56 And quick, so you're a Bradford. I know you as a Bradford since you appeared on much music. get into it. But some brads are Bradley's, right? Like, like, so you just, you're, I don't know, your parents rolled the dice. They were crazy for the name Bradford. I think, uh, there was a pediatrician named Dr. Bradford. I'm not sure if I was, that, that might have inspired it. I wasn't named after. I thought you can tell me that's your biological father. And that is my father, Mike. No, Lauren and Marguerite are my, uh, were my parents. Um, rest in peace. But you said we're, okay, shout out to Ridley funeral home. My condolences. Thank you. And can I, and listen, let's
Starting point is 00:04:28 stop at the Ridley funeral homes just for a second. You thread that needle brilliantly because I've listened to many episodes and you have opportunities to shout out Ridley and you actually choose the right ones. Thank you. And you don't choose the wrong ones. No, thank you. Because sometimes in the moment somebody will be telling me about their child who passed away. And I tell myself, I have an internal dialogue going, that's not the time.
Starting point is 00:04:53 I know you do, Mike. But this time I felt comfortable doing it. I don't know why, even though your parents are dead. But the, you know, the origin, do you know, I'm going to question your real head credentials here. Do you know the origin of Shadow to Ridley Funeral Home? I used to. And I wish I'd taken notes because I do, I do remember, I've known the lore. I do not know the lore today.
Starting point is 00:05:12 Okay. So Elvis was in the backyard during a pandemic recording. We did them in the backyard. I actually have, here it is. Every Friday. The VP of Sales, oh, that's a pandemic Fridays. Okay. So, you know, I'm going to find out, like, what percent to give you?
Starting point is 00:05:28 Are you 100% real head? You're doing well, but, okay, you're not perfect here. But here it is, 39 seconds of Elvis in the backyard during the pandemic. So I'm guessing this is like 2020. Let's listen. My sincere condolences, last time you were in my backyard, I was giving you sincere condolences, shout out to Ridley funeral home. I was, because your father had passed away and you were very,
Starting point is 00:05:49 is that too proud? It's festive. So your father. Heather had best is... Your dad died. Shout out to the funeral. So, and again, again, again, my sincere condolences. And you were...
Starting point is 00:06:07 Can you really say sincere condolences after you just... I mean, come on. It's been over a year. Oh, that's fantastic. But I'll listen. I'll listen to that over again. So there you go. It was Festivist 2020.
Starting point is 00:06:21 And I did that just organically and it caught on. It did. Yeah. I listened for it. it. I listen for it and I and I respect when you choose not to. Thank you. I'm glad somebody's noticing the nuances here. Are you kidding? Every time. No, keep going. Actually, I, because obviously we'll talk about much music and everything and why you left us Rebecca Rankin's style. Okay. But maybe you can keep going like you have questions, observations. You're an actual listener. I'm honestly
Starting point is 00:06:45 honored that somebody like Bradford Howe is listening to Toronto Mike. There are, there are, I am, and I don't know at what point in the podcast, I become an FOTM. If that is... It's already happened. Oh. You can leave now. You can storm. You could smash your head on the ceiling and storm out of here, but you'll always be an FOTM.
Starting point is 00:07:05 I want to blow up your spot just for a second. Like the fact that you, you are a popular cultural archivist of this city. And you provide a huge service to the, to the, to the, you know, fabric of what Toronto is, of what modern, late 20th century, early 21st century Toronto is. And what are we, if not the stories of the lives we've lived and the stories that people share on here? And I want you to know, by the way, even if you didn't do any of that, you would still be an amazing person. These are the nicest words any human has ever said to me, Bradford How? I am as serious as a coronary event. What was your gateway? Like,
Starting point is 00:07:51 When did you discover this thing I've been doing since 2012? You know, I would see clips socially. And sometimes I think when I would miss my colleagues at much. Oh, so like if Rick the Temp came over. Right. If the franchise came over. Nam came over. Yeah, Nam.
Starting point is 00:08:14 I mean, I've listened to the. Jennifer Hallett came over. Peg City Hallett, absolutely. Strombo. Hannah Sommel. Yes, all of these wonderful people have been over here. The D.K. David Kines episode. He gave me that little much music.
Starting point is 00:08:29 I'm going to see David Kines on September 11. So see you soon, David. And yeah, so anytime, and Steve Anthony. A couple of times, yeah. Yeah. So anytime. Erica M. didn't come over. She said I could Zoom with her.
Starting point is 00:08:46 And in hindsight, I actually regret doing the Zoom because I should have held out for the in-person visit. I regret that. And can I tell you something? You did present the Zoom to me and I held off. Oh, because you're not from this, I mean, you're from this country.
Starting point is 00:09:01 I don't live in Toronto right now. Right, I did let you, I said, you're in New York? Yeah, New York City. I have a question about that coming up. But the town so I'm surprised. So I offered to let you zoom in. That's how eager I was to get you on. Because on Instagram, I caught wind of the fact
Starting point is 00:09:15 you were using the lexicon. I call it the lexicon of the TMU. You were using a language that the real heads. Like the people we allow to listen to FOTM cast, you sounded like a true listener. And I felt like this is a conversation I want to have. Not just because you're Bradford Howe. I wanted to have it anyway. But because of your affinity for this program, I wanted to explore it. So I did offer you a Zoom. I regret that now. I should have waited for you to come in the basement. Thank goodness. I did. No, but the intention, the intention was absolutely right.
Starting point is 00:09:45 Okay. Toronto. Thank you. Can I call you Toronto? Yeah, of course. That's my first name. And the response was absolutely right. You wanted to have this conversation. And you and I, honestly, I think we're kind of sympathical, personality-wise. And I'm just, I'm glad we met. Tall and handsome? Among other things. Yeah.
Starting point is 00:10:04 And we do love the details. And we do love cultural ephemera and music and the Simpsons. And we love fun. By the way, that's a core value of my wife and mine is fun. I like fun. Life is long and the road is hard. Probably. If you've done enough city miles, you've had enough curveballs. Right.
Starting point is 00:10:23 So, yeah, you offered me to Zoom and I said, no, I want to come to the new Toronto basement. What brings you to town, though? I actually, I'm going to go. So Rick, the franchise Campanelli is launching his book tonight at the Elmo. Tempted. Now, I don't know who temp Ted is. I know who temp Rick is. Right.
Starting point is 00:10:45 Oh, I see what you're doing there. That's right. Yeah. Now, I will tell you, Rick the Tampa's been over a couple of times, and I have a good rapport with. Like, when I see him, we smile, we hug, we like each other. It was only yesterday, Bradford. I hope I don't sound petty, but it was yesterday, yesterday, which was Tuesday, September 1st. That he called you by your name.
Starting point is 00:11:03 That he wrote me a note and said, hey, amigo, because that's all of the emails from Rick start with, hey, amigo. He calls me Amigo. I could show you a text yesterday that said Amigo. Yeah, so he goes, hey, amigo, I'm sorry for this last minute invitation, but I would love to see. you at the Elma combo tomorrow night, which is tonight now. And I was like, oh my goodness, I was such a priority. I got the invite the day before. Like, I have stuff in my calendar tonight.
Starting point is 00:11:28 Well, unless the tornado comes and everybody. No, they're going to cancel the soccer game for safety. That's true. I think they will. So you would trade the soccer game for the Elmo? The Elmo combo. The Elmo. We'll see.
Starting point is 00:11:38 But I did tell Rick the truth, which is me going to the Elmo. You talk to Eric Am. That doesn't turn me on. What turns me on is you get your ass back in the basement. let me read this book and let me grill you about what's in this book because he says he's going to like I don't know if you read the book he says he's going to reveal some very personal things like I need to read these things and then ask him about it that's what I do yeah I think I think that will happen yeah like I don't want to I don't think it doesn't turn me on to go to the Elmo and see Erica M bless her so have you met Erica M yeah multiple times okay but not in this basement right but I have met her multiple times and she's like no it's just a zoom I'll do Zoom we have honestly it's a bit weird between Eric. I can't quite put my finger on why it's weird, but, like, I'll
Starting point is 00:12:21 bump into her at things, like, I'll be at, like, a rock of fame thing at Massey Hall, and she'll be there. I was just that, it's a good life if you don't weaken, this tragically hit musical that's in Hamilton, and I met her there. So, like, I'll bump into her at things, but I don't know, like, I tried at the beginning to get her in, and she wrote me a note
Starting point is 00:12:39 saying, I'm tired of talking about much music, and I basically politely said, well, then we shouldn't do this, because I can't have you on. I can't have Erica Am on the program and not talk about much music, the same way I can't have sting on the program and not talk about the police, you know? Popo, yeah. And I can't have,
Starting point is 00:12:55 to be honest, I can't really, I don't think I can have John Cleese on Toronto Mike without asking him to clarify his views on trans people. Yeah, and you did, and I like that you ask the questions. You ask the important questions and then other times you ask the questions that have been asked
Starting point is 00:13:11 a million times. I listen to now FOTM Brad Roberts. Yes. Of course you got to ask the guy about his voice. And you got in there. Once there was his kid. See, my brain thinks right away, did I meet? I never met Brad Roberts in person, so there's another Zoom actually. But I'm kind of proud of myself for saying no to the vast majority of Zoom.
Starting point is 00:13:34 So you were blessed to get an invite. I, I'm sorry. We're all the place. We got a lot of ground to cover. But it sounds like you would hear about your former colleagues would be visiting the South Atopical Basement or whatever. and you would tune in to hear, you know, Jennifer Hall or name or whatever. Yeah, that makes sense to me. And then when did you venture beyond people that you knew in the real world?
Starting point is 00:13:55 Like, it's one thing to say, I'm, like, I would, if I found out my brother was on a podcast, it could be the world's worst podcast. I'll tune in to hear my brother on a podcast. But when I tune into that world's worst podcast to hear somebody I'm unfamiliar with, that means I like this podcast. Yeah, and I do like this podcast. And so I will, I will scroll and I'll be like, oh, do I want to listen to a Peter Gross visit or?
Starting point is 00:14:15 How can you say no to the? How can you say no to Peter Gross? Or just you have you you are such an important part of the story of modern Toronto. Thank you, man. You're welcome. And like I'm just trying to capture these stories and share them. Yeah. And there's so many, right?
Starting point is 00:14:32 Like I feel like I'm about to hit 2,000 episodes. And I feel like it's tip of the iceberg. Like every time I pull a thread, I realize, oh my God, there's 10 other avenues I've discovered. And I have to go down those and they all have different avenues. So it truly is endless. Yeah, authors, artists, athletes, policymakers, you know, engineers, architects, media. I feel like it, so early on, I don't want to get two in the weeds on, on, uh, no, we like it in the weeds, don't we?
Starting point is 00:14:59 Actually, I do like it in the weeds, Bradford. I mean, I can barely see over the weeds. So when you first started Toronto Mike, was it, um, was it kind of around the personalities of the city? Well, okay. So the origin story, which is told. and great detail in episode 1,000, if you have a spare five hours and 40 minutes. Not joking.
Starting point is 00:15:21 No, no, that will be a road trip episode for sure. Not joking. I'm always shocked when someone says I listen to episode 1,000. It is five hours and 40 minutes and I'll never do that again. But it really was a product of me technically producing Humble and Fred's return. And they were podcasts. So we started podcasting in December 2006. That's 20 years ago, man.
Starting point is 00:15:44 That's amazing, actually. So 20 years ago, literally, we all collected at Dan Duran's house in kind of like near Baby Point. I don't know if you know this area. Shout out original E-Tock. Who? E-Tock. Oh, yeah. Well, of course, with Carla Collins.
Starting point is 00:15:59 I'm going ahead of interesting last episode with, actually. In fact, I listened to that one, too. It got awkward for a moment. Apparently, I wasn't supposed to talk about politics, but I applied it to somebody else in the room, not Carla, and I still got the stink eyes. What can you do here? So all this is to say I watched Humble and Fred do their thing for a couple of weeks and said, hey, what if I tried to do that?
Starting point is 00:16:22 I was already blogging, but that's a whole different animal, I guess, but it's related. And then I decided to try my own thing. And I did things with my dear friend Rosie. And then we had, she had to leave. And then I had to think, what is Toronto Mike? And then I realized, as I had people over like Jeff Merrick or Fred or Humble, or even Bingle Bob, who I was hanging with the other day at, where was I, the Matthew Good and his band, concert at the C&E Banshell.
Starting point is 00:16:46 So people like that were coming over and then I'm like, oh, I kind of like doing this and then I had Scott Turner over and I had, of course, Strombo over and then the rest of history. I said, yes, I need to do deep dives with these people and capture their stories and I can't do this in 20 minutes. Shout out to John Cleese. I need 60
Starting point is 00:17:02 to 90 minutes and as you know, sometimes longer. Yeah. I mean, I listened to the Edge Special Edition. Oh yeah, 102.1. And I listen to, and I listen to Jeff Merrick and I listened to Elliot Friedman. And basically, So anybody who was kind of, I was familiar with, especially back when I lived in Toronto, I love going back to those episodes.
Starting point is 00:17:20 And then I just, and then sometimes I scroll and I'm like, oh, I want to hear about Ben Johnson or Donovan Bailey. Oh, they're both great episodes, but that Ben Johnson episode off the hook. Yeah. Yeah. You know, I mean, he's sitting here. And I don't know if this is probably my superpower and maybe it's also my worst trait, but I'm fearless. Like, I actually don't care.
Starting point is 00:17:42 Like, if I'm going to, I'm going to, I don't, I'm not worried, Blair Packum yesterday. Was it yesterday? No, Monday. Blair Packam Monday told me, if I had John Cleese on my show on 1010, I wouldn't go there. Like, he wouldn't introduce the uncomfortable topic of his controversial views on trans women. But I don't have this fear. Yeah, you answer to you. No, I'm not, I, what's he going to do?
Starting point is 00:18:04 Hang up the Zoom. You know, what, John Cleese is going to be mad at me? Yeah. But Ben Johnson's going to punch me in the nose? Hopefully not. No, we got along great. We're still, still buddy. here. So thank you for listening and thank you for caring about this thing I'm doing here.
Starting point is 00:18:18 Yeah, I love it. I'm honored. I'm honored. It's a privilege and it's a great. I'm surprised we weren't friends back when I lived here. And I think he's just- Well, you're a lot younger than I am. No, wrong. Okay. Ding-dong, wrong. Because you show up at much music in 2000, right? Yeah. Okay. In 2000, I considered myself like a full-fledged adult trying to make babies. Like, let me think of the math on this. Like, do you want to disclose your age? so we can see how much older I am? You are, I believe you are one year older than me. Oh, is that right?
Starting point is 00:18:47 I think you're past the 50 mark. Oh, I believe you are two years older than me. You're 49. Yeah. I'm 52. Yeah. I believe you're three years older than me. Keep going.
Starting point is 00:18:57 I have three years. That's great. So I think we're also, I think you're also tied to the TMU, the Toronto Mike universe in another interesting, fascinating way because I put it, there's a WhatsApp group. You should be in this group, by the way. Oh, is this the group? This is the group. Yeah.
Starting point is 00:19:09 You got to get into the, I will put you in the FOTM, what's app group. You just mute the notification because it gets wild in there. Okay. That's my first piece of advice. We're going to add you. But I put in there, hey, Bradford Howe is coming on. Right away. Rob Pruss, keyboard is for spoons.
Starting point is 00:19:26 Two things. One is, does he still work for a moving company in New York City? I'll stop and let you reply before I read his follow-up. Okay. So, because life is long and involves a lot of twists and turns and some quiet months. Yeah. I did work for my friend Rob's moving company.
Starting point is 00:19:48 A different Rob, obviously, Rob does not run it. Rob Proust does not run a movie. That would be a mind blow. One day, we got a call that someone was moving from a certain area of Manhattan to a certain area of Queens.
Starting point is 00:19:58 Wow. And off we go, and this person is outside. And I believe he was, I think he was standing on scaffolding and just kind of hanging out by the garbage, and he had some of his things ready to go. and it was Rob Bruce of the Spoons.
Starting point is 00:20:15 Wow. And Honeymoon Sweet. And Honeymoon Sweet. New Girl now, a lot like you. Yeah. He came much later though. Yeah, that's true. But he co-wrote romantic traffic.
Starting point is 00:20:26 Doodoo do do do do do do. Which is a legendary, which is a legendary Toronto music video. Yes. That aside. Yes. Yes. The video makes that iconic Toronto less than the song itself. Like it's the video.
Starting point is 00:20:39 Whenever you think of iconic Toronto jams. Yeah. You can't separate the video from romantic traffic. The romantic traffic makes a list, but because of the video. Right. And we would see that on video hits or Good Rockin Tonight in the prairies. Or Toronto. Oh, did you get, you didn't get, this is a good point.
Starting point is 00:20:53 So where do you grow up in Winnipeg? Yeah, a place called Transcona, Manitoba. It is part of the city of Winnipeg, but only since the Unicity Act of 1972. Okay, so sort of like if you're from a Tobico, you weren't part of Toronto till 98. Right. Until megacity mail shows up. Right. You know your history.
Starting point is 00:21:09 Okay. So let me just. So you're in Winnipeg. And this is, like, when did you, do you remember when much music came to you? Like, do you have it? Is it late 80s? You mean like, like, when did I see you? When were you able to watch much music?
Starting point is 00:21:24 So we got the free weekends. And then eventually by, I believe, probably the late 80s or early 90s, we got the TSN. We got the much music. See, that's the moment for me too. I know much launches in 1984. I did a whole episode. 31, 84. Right.
Starting point is 00:21:42 So it's like a couple of days ago was like whatever birthday that is. But I didn't get it myself until, yeah, there was a magical day I came home from school and number, Channel 29, because I'm in Toronto, channel 29 was much music and channel 30 was TSN. And that was the mind blow date. I remember tuning in much music
Starting point is 00:22:00 and seeing a video by 5440. This is the memory I have. Much music's now in my life. So pretty much music, you named a couple of shows I watch, but Good Rockin' Tonight. That was Stu Jeffries, right? Stu Jeffries. And before that,
Starting point is 00:22:14 Terry David Mulligan. TDM, baby. Yeah, but we didn't watch TDM. We watched Sue Jeffries, right? You and I, we were... Yeah, but here's, now, here's why we, here's why you might be familiar with TDM. Did you ever watch the children's show ZigZag?
Starting point is 00:22:29 You know, I don't have a memory in my brain right now of ZigZag. Rick Doeuman was also on it as, as one pair of this comedy duo, Biff and Bart. Hey. Rick Doekeman is, do we shout out really funeral? Is he dead? Is he dead?
Starting point is 00:22:45 I hope not, but I think he might be. You only shout out really filming. No, no, no. Oh, no, I understand. I understand the premise. Like sometimes you shout out really funeral and somebody writes you later to say, oh, no, they're still alive and then you feel dumb. Yeah.
Starting point is 00:22:56 I don't want to feel dumber than I am. So I knew TDM or I knew of TDM because of you, he was on this zigzag show and I'd watch, you know, in the summertime, I would watch a couple of hours of TV day. Sure. Before I'd go out to play. Of course. And I saw ZigZag on there and I was like, this guy's cool. Was it a national show?
Starting point is 00:23:11 I think it was syndicated, but it was a local BC show. I don't remember Zigzag. My introduction to Terry David Mulligan was much music and much west. And he's also an FOTM, but I let him zoom in as well. But he was out in the West Coast here. So you're watching video hits with Samantha Taylor as well. Yeah, and then later Dan Gallagher. Of course, Dan.
Starting point is 00:23:32 Now, you can shout out really funeral. Shut up the test patterns own. And then we have to talk about why much music, why Bell does not relaunch test pattern. That is a huge mistake on their part. Oh, all this stuff is hook it to my veins. Like whenever you want to, I just did the rewinder. And also with Colin DeMello, we kind of, you know, he was going off on Bell too.
Starting point is 00:23:51 I like going off on the cable companies. But hold on. Let's build a story here. Yeah. So I'm curious. City TV had a video show I watched after school called. City lights, I bet. No.
Starting point is 00:24:01 No. That was Friday nights. It was called Toronto Rocks. On Rocks. John Major was the main guest, although Brad Giffin also. And he sat in a room full of monitors, right? Yeah, I guess it was 99 Queen Street East. So the old building.
Starting point is 00:24:16 The old building before Master T marched them over to 299 Queen Street West, which is a story on to self-shadowed to FOTM, Tony Young. But Toronto Rocks was the key to me. Helix and Honeymoon Sweet, all this stuff. Did that show ever appear west of Ontario? Like, is there any Toronto Rocks in your life growing up in Winnipe? We didn't see Toronto Rocks in your life growing up in Winnipe? We didn't see Toronto Rocks, but we had a couple of families that were kind of Waters-esque.
Starting point is 00:24:47 So we had the Asper's who were a big media family out west. And then we had... Is he Asper, right? And then the Craig family, Craig Broadcasting. Okay. And Craig Broadcasting stylistically was pretty similar to City TV. Interesting. So they had their A channels.
Starting point is 00:25:04 And then they eventually moved into Toronto with Toronto One. But we never saw Toronto Rocks. No Toronto Rocks. No Toronto Rocks. So put a pin in young Bradford tuning in to video hits and watching Hymond Sweet because we got to get back to Proust here. Yeah. Like you just did work for your buddy's moving company in New York City.
Starting point is 00:25:22 Yeah, we pick up Rob Pruss and obviously that's thrilling for me. And he was, you know, he was, that was probably mid-Mammie years. Did you recognize him? Like with the hair not doing its thing is, like did you know you were dealing with, did you recognize the name? Somewhere. When did you clue in? That was Rob Pruse from that.
Starting point is 00:25:39 the spoon. Somewhere during the move, I think, you know, you just talk and, but of course, his short, his, his hair is quite short. Yeah. Now, and, and it just dawned on me and obviously. Wow. But did you tell him that you, uh, hey, I'm from Toronto and I know you? Well, I must have, right? Because he knows that I moved him. Okay. Which is a mind blow, right? It is. Brad, Bradford Howe from much music. I did this a couple times. Actually, so some, so when I was with this moving company. I remember there was a, someone that was coming down, an internist to do their medical internship in the
Starting point is 00:26:11 city, and they're from Canada. And I'm moving them and they're like, oh, I can't believe it. Vijay Bradford's moving my furniture. Yeah, it is kind of a, like, at first I'm like, can this be true? You must have disclosed it on, maybe on Instagram or something that you had moved Rob Pruse. And at first I'm like, is how
Starting point is 00:26:27 having fun with me here? But that's a true fact, because Rob Proust is moving again. In fact, the next topic for toast is home jams or something. I'm going to figure this one out. But he wants to know, do you recommend anybody for moving again in New York City? Your buddies still have that moving company?
Starting point is 00:26:45 No. You want to do it? I could do it. I could rent probably like a 23-foot truck. That's going to be big enough for like a two-bedroom place as long as they don't overdo it. He's got a stepson. I'm looking at his Christmas card here.
Starting point is 00:26:58 He's got a wife and a step-son, and I don't know how much stuff they have. But maybe I'll connect you to Pruse, who's looking for a moving company. Actually, I have his number. It's fine. Okay, I bet you do. I bet you do. By the way, fun little story before we get to your origin and get you to much music, which is that I put on Blue Sky. Do you have any presence on Blue Sky? Do you even know what that is? I parked Bradford Howe out of responsibility to the platform. Okay, I'll do that myself sometimes. I'll park Toronto
Starting point is 00:27:25 Mike just in case one day. Okay. So no one else can pretend to be me. But okay, so on Blue Sky, I put, hey, Bradford Howe is making his Toronto Mike debut. Any questions or comments? And And multiple people replied, thinking it was Brad Bradford, who was dropping by. Oh, that's the mayoral candidate? Right. So there was a multiple, multiple people who wrote like questions about bike lane removal and John Lawrence, who's an FOTM, spacing zone was something like so many questions. And I'm like, oh, they somehow had seen the word Bradford. They just assumed it was Bradford.
Starting point is 00:28:00 Well, here's what I would do. I would bring back test pattern. Yeah, okay. Why do you think, first of all, what is much music today? A TikTok channel. It is a TikTok channel. I'm not even on TikTok. That's how old I am.
Starting point is 00:28:13 Did you park it though? No, I didn't, I don't even know if I parked it. Like I, for whatever reason, it felt like, oh, this is for the kids and I'm not interested. I know. I don't know if that's a mistake on my part. I think so. But what, so you're telling me bring back test pattern what on TikTok? No, on YouTube.
Starting point is 00:28:27 There's a lot of, I mean, there's a lot of long-form stuff on YouTube. Or, honestly, I mean, what's the easiest way to do you? get it across the country. I really think that much music has such an important emotional relationship to a certain generation of Canadians that I think if if you're if you're Bell and you want to kind of build some some equity with a certain generation, I think you do something like test better. And you're talking about like Gen X. Yeah, I think so. Gen X and maybe even a little bit earlier. Because I feel like anywhere between anywhere between 30, maybe high 30s to like 60. Millennials. So millennials and Gen X would have nostalgic feelings towards much music.
Starting point is 00:29:09 Yeah. And you find a street front and you still, and you do what they did. And you can't monetize it because that's not how it is now. But I think the sheer affection for the, the format, you know, Toronto might could have a street front. Toronto might could have, you could do it from the much music environment. you had made hello.
Starting point is 00:29:36 Now, test pattern, I take it, Bell Media owns all that stuff. I guess they would, if they, you know, it aired on much music and now Bell Media owns much music, therefore Bell Media inherited the rights to test pattern and all that. What is it called? Intellectual property. That's right, yeah. Okay. No, no, well, we'll work this out.
Starting point is 00:29:55 I mean, if, I know Joe, well, that's more of a Zoomer thing now. The problem is a lot of these old 299 Queen Street people have moved on to work for Moses at the zoomerplex. So I feel like the zoomerplex would just change the name a little bit and bring back test pattern. I feel like that's more likely. But all to be discussed offline. I like these ideas.
Starting point is 00:30:13 Tell them at me whenever you want. So I posted you were coming on Blue Sky. Everybody thought it was Brad Bradford. And then Andrew there wanted to know, what are Bradford Howe's thoughts on the Toronto Mayoral election? And he goes, I.E. Bradford, why? So you're Bradford How. And this question is Bradford, comma, why, question mark.
Starting point is 00:30:31 I guess a lot of my followers on Blue Sky, don't like Brad Bradford, primarily because he seems to be anti-bike lane. This is a big deal in my following, but you have any thoughts? Do you following it? Do you care? I only coincidentally actually know that he's a mayoral candidate because of the similarity in name. Well, you know, technically, and there's kind of a sad story behind it, but technically he's
Starting point is 00:30:52 Bradford-Bradford. So he's actually Bradford-squared. Wow. So you should track all the Bradfords. I'm not even sure I know any other famous Bradfords. Do I? Can you name a famous brand-bradford? He's Bradford-Bradford?
Starting point is 00:31:03 Well, because he was born of a different surname. And then his parents got divorced. And his first name was named after his mother's maiden name. So if you follow this, he got the name Bradford because it was his mother's maiden name. But his surname was his father's surname. And there was a bad divorce. And in solidarity with his mother, Mr. Brad Bradford decided to change his surname to his mom's surname. And because his first name was already his mom's surname, he ended up with the same name.
Starting point is 00:31:32 Well, there you go. It's not, you know, people like to make fun of Bradford, Bradford for having the name Bradford Bradford. But when you know the details as to why you don't make fun of them. No, you can, and you can only make fun of him if you know him and he knows that you care about him. Right. That's the rules.
Starting point is 00:31:46 That's international fun making rules. Yes. So I can, you know, yes, absolutely here. So you could, right? I can do it. Okay. Some Canuck just wants to tell you right now and I'm going to get this out of the way and going back to the origin story.
Starting point is 00:31:56 A lot of ground I want to cover with you. And I have some swag for you. But I actually think you'll give yourself the swag and do your own. mentions. Live reads? Yeah. Girl. I think you can do it.
Starting point is 00:32:05 Yeah. Girl, you know it's true. Some Canuck writes, tell him I still think about his Bradford Go bit. Bradford Go bit. Did you have a bit about Bradford Go? Uh, station? I don't know. You had a lot of bits.
Starting point is 00:32:20 We did bits. Actually, one of our specialties was bits. Right. So, yeah, so we had open letters. I know we actually went to Bradford West Gwillenberry once. Uh, we went to Winnipeg once and went to a mild high school. We did some flow from there. Is this for Brad TV?
Starting point is 00:32:36 It might have been just before Brad TV. I think, you know, just like specials and one-offs, but... Okay. Yeah. So you did a lot of bits. You don't remember the Bradford Goldberg. But I can imagine, it was funny enough that some could not can still think about it. I bet it was loud.
Starting point is 00:32:50 So let's get you. You're in Winnipeg. You're growing up. You're obviously watching much music when it magically appears alongside TSN as in my life as well. So maybe take us to the point. when you, I guess you win the much music VJ search, much like Rick the Temp. So take us to 2000 and you entering the much music VJ search.
Starting point is 00:33:13 Just give us a taste of Bradford Howl. Well, okay, I'll try to abbreviate and then I'll fast forward to 99 and the 2000 VJ search. Okay. So I loved much music. And when I first started watching much music, you know, one second, it would be Paul Simon, you can call me Al. And then it would be Renan Stimpy, well, a Canadian killed it. Maxman.
Starting point is 00:33:32 Yes. And, you know, it was, it really was the wild, yeah, and deaf leper. Yeah. Hors some sugar on me. Exactly. They ran the gamut. In the 90s, the early 90s, you could see, if it was in the library and was of quality and you knew them, it would be on much music.
Starting point is 00:33:47 Oh, yeah. Well, there would be a Maestro Fresh West video, and then there would be a Bon Jovi video. Shout to Joel Greenberg. Yeah. Who direct. Yes, thank you. I don't even have to repeat myself because you're trig. You're like playing me like I'm a jukebox over here.
Starting point is 00:33:59 Now I have to talk about Dwight Drummond and I can point to the 12 single, too easy. But yeah, I loved the... And this is also my experience with the top 40 radio station I would listen to in the 80s, which was 680s CFTR. And it was the same thing.
Starting point is 00:34:13 Like, you'd get like, I don't know, a Humpty Dance. Yeah. Okay. And then you'd get, you'd get the latest, I don't know if you'd get a Guns and Roses,
Starting point is 00:34:22 but you'd definitely get a deaf leopard. Like, you'd get a Bon Jovi. You'd get something harder like that. And then you'd get some kind of a Jana Jackson thing, like completely all mashed together. No genre lanes. Yeah, Taylor Dane.
Starting point is 00:34:34 Yeah, torch singers like that. Yeah, absolutely, absolutely. Whitney Houston. Absolutely. It was a broad field. It was a delightful time to be an appreciator of popular music. Faith No More's epic. Oh!
Starting point is 00:34:49 That's a video. Bradford, that was a video and that flop and fish at the end? I actually, I don't remember the flop and fish. So there's, yeah, at the end of this video, it's like a piano coda. Shout out to Rob Pruse. He can play it for me at the next toast. But, like, I remember a fish out. of water flipping and flopping.
Starting point is 00:35:05 I remember this anyway. Sometimes I get my, I conflate things, so who knows, I'll get back to. BTW, also fishheads, they would play the video for fishheads. Roll Aple and Dr. Demento was a show I would listen to on Chum FM on Sunday nights, Dr. Demento. Oh, that was, yeah.
Starting point is 00:35:20 Get that song like on the, and that's actually alongside fishheads. Yes, but I was going to say we would get toast by street band. Toast, which I have taken part of. of for the theme song for Toast. Wow. Toast.
Starting point is 00:35:36 You know, Paul Young actually doing like talking about every time you go away. Yes, that was his big, big 86 jam or whatever. Absolutely. Okay,
Starting point is 00:35:43 so I'm going to love this chat. Okay. We got to get you to the fucking much music VJ search. Okay, so anyway, so fast forward high school, you know, before we'd go out on Friday nights,
Starting point is 00:35:51 we'd watch Electric Circus. You know, I loved watching just the video flow in general. Monica D'Eol. Yeah, and of course, Monica D'O., yeah,
Starting point is 00:35:59 so we were... I didn't know that. Yeah, there you go. I know she's in Vancouver now. Right. So she was, we knew, um, we love, you know, we love shouting on Manitobans. We're a huge fan of the guess who, when the guess who reunited for the closing, uh, of the Pan Am games in 99.
Starting point is 00:36:13 100%. But we got to shout out the watchman. Oh yeah. Winnipegames. Yeah. Danny Graves in the gang. Yeah. I think I listen to the Danny Graves episode too.
Starting point is 00:36:21 Oh, you should listen to. Well, yes, Danny Graves was fantastic, but he played a TMLX event at Great Lakes Brewery, which I've always wanted to come because. Get back here. Oh, no, September 28. We're at the GLB Brew Pub. Too soon. Jarvis Queens Key.
Starting point is 00:36:34 But you know what? We'll have one. I can almost tell you to be the last Thursday of June 2027. We will collect at Great Lakes breweries. Stick it in your calendar and get your ass over here. Yes. Okay. So Winnipeg's great.
Starting point is 00:36:45 Keep going. Oh, yeah. So I moved to Banff, Alberta. Okay. After a couple years of college, I moved to Banff, Alberta. I'm doing the third shift. Actually, so a couple things are happening in Banff. I volunteered at a radio station in Canmore.
Starting point is 00:36:59 And then I got hired at a radio station in Canmore. So weekend afternoons, I was working at a radio station. I was doing the third shift at a hotel weekday nights. And weekday nights after I'd kind of finish the books and reset the hotel for the next day, I would sit down and watch a bunch of music. And so I would just, and because it was on an eight-hour repeat, I would see the flow from the day. And I remember thinking, you know, summer 97, summer 98, even like early 99,
Starting point is 00:37:20 watching it at night and I'd be like, boy, boy, wouldn't that be, gosh, boy, wouldn't that be a fun place to work? Can you name check any VJs that you would be, remember watching like Simon Evans like who the heck are you watching well I think yeah Sukyan was already there I think that might have been early Rachel Perry hey I'll get back to her later um and of course Rick Ricky franchise Tony was there at Master T yes so you know a lot of a lot of people that were there when I first when I was watching them they were still there when I got there amazing and by the way let's shout out this station I believe this is 106.5 Mountain FM
Starting point is 00:37:56 that's right baby do my homework you know that Mountain FM. So you're just doing like, I don't know, snow report, no, what do you call it, Mountain Patrol. Yeah, that's right, the Mount Patrol. Okay, well, you know, I had to dig in what was going on pretty much music. Okay, so you're getting a taste. Getting a taste. I knew I loved it because even in Winnipeg, I'd already volunteered at an AM station and did campus radio.
Starting point is 00:38:19 I knew I looked radio. I knew I liked music. I knew I wouldn't have said it then, but I knew I liked building a community through these, through these ways. And you had a good voice. And I had a nice voice. You still do. Thanks.
Starting point is 00:38:30 But also what I think is significant here is, and I tease this area, but you're a handsome guy. Shoot. Right? Like so you have a good voice. You're a handsome guy. I'm going to give you some stuff later, don't I? I'm so excited. Okay.
Starting point is 00:38:44 Well, okay, so maybe we'll get you to the new music, how much new music search was a CFO. HMV. So HMV distributes the applications for the VJ search. I pick up mine at the HMV at Polo Park Mall in Winnipeg. I'm already, I'm already back at Red River College in the Creative Conve. communications program because I'm thinking I should get some some knowledge to go with the skills I'd already started to develop. So I enter the VJ search. I mail it off. And of course, I've never, I had to express it because it was the last day. I got in on the last day. And I just,
Starting point is 00:39:16 I didn't think anything of it, except for in the back of my mind. I hope that everyone that applies, you know, thinks somewhere in the back of their mind, I could be considered for this. I hope that that's part of the thought process. So anyway, I sent it off and then I got a call that I was going to be amongst these seven people coming out for the VJ. Search. Who called you? Actually, I think it was Michelle Lee Kalman. I like these details, even if I'm not sure who that is.
Starting point is 00:39:41 That's important. At some point, I might know who that is. She was in the PR department at the time, and she called them and left a message. I think I called back. And we went out there, and I met with all of, well, I met Tanya Knott's chef there. Dave Hurlbutt? Is Dave Hurlbutt an F-O-Tam? Every time that name comes up, no,
Starting point is 00:39:58 but every time that name comes up, I think about the episodes of Gallagher and Gross Save the World that I produced. We did a bunch of them. Shout out to John Gallagher, who's recovering from a couple of big-ass strokes. Yikes.
Starting point is 00:40:11 In Halifax. And still with us, no shout-out to Rayleigh Funeral Home for John Gallagher, thankfully. But he's recovering from that. It's been a long recovery, actually. But John Gallagher, when that name is raised,
Starting point is 00:40:24 gets so angry. So my man, when I hear that name, I think of John Gallagher just hating that man. Oh. Yeah. But I don't know the man, so I don't make judgments on people I don't know. So please continue, though. I do know the name, but mainly from John Gallagher. Yeah, so I mean, he was in, he was
Starting point is 00:40:40 an ENG guy for much music, I think, probably for 20 years. And so we met him and Tonya Natschev and some of the VJs. And we, and then this was that $299 Queen? 29 Queen Street West. And we went and actually, We went into the space and tone, it was a Master T shift.
Starting point is 00:40:57 And Master T's like, you know, I wish someone would get me a T. So I busted across the street because I'm like, here's my chance to make a splash tunnel. So I got him the tea and that was just the start of the weekend. And I mean, long story short,
Starting point is 00:41:12 TLDR, at the end of the weekend, I had a three-month contract to be a much music VJ. And it was terrifying. Honestly, it was terrifying. But does that mean you won this search?
Starting point is 00:41:21 Like, is it a contest? Like, Is it a, was it, because it's a much music VJ search. You mentioned you picked up the application at HMV. Is this the same thing that Rick Campanelli won? No, so that was a temp contest. And I think, and I think Temp, he talked a little bit about it on Toronto Mike.
Starting point is 00:41:39 Yes, he did. And he's coming back soon. We've been talking about it all week. Right, so you can grill him about temp, Ted. Find out who this temp Ted is. Who is a TED talk maybe? Yeah. And so, no, because he just stuck around until they,
Starting point is 00:41:53 were ready to hire. Okay. Okay. He was there in any capacity because of his passion. And so right out of the gate, they were the VJ search. You know, any chance, it was a great opportunity to make programming and also potentially find, you know, cast abroad net across the country. And, you know, hundreds, over a thousand people sent tapes.
Starting point is 00:42:11 And how many of those thousand people got a contract? Just one? Well, just one. That's amazing. Seven people came out and then one person got a contract. And any of those other six people? a name anybody would have heard of or you're not sure? A little bit, yeah, 100%.
Starting point is 00:42:27 Everyone's always a name that people have heard of. Someone's heard of them. But let's talk about my good friend Caduce. He was one of the runners-up. He ended up going to MTV. And then he was at MTV for a while. Wow. And then he's done a bunch of other different projects.
Starting point is 00:42:41 And, you know, he's on an amazing journey now in his life. And I think he lives in Europe. Wow. I kind of see him when he passes through New York. Wendy Morgan, amazing video and documentary director. The videos, the first couple of videos that she directed for, I think, well, I shouldn't say when they came in, but she directed some videos for swollen members that we put in heavy rotation.
Starting point is 00:43:00 Elia Sekely was an E&G guy from, I think, one of the city channels in Ottawa, and then he became an extreme mountain climber. Wow. And he documents these things, and I think he does documentaries and things like that. And I can't really, I can't speak in great depth about these people, but Morgan Waters. Morgan Waters ended up doing the Morgan Waters show at CBC and then he had a show about a hair metal band on I think showcase and then he had the adventures of Gail Pyle
Starting point is 00:43:33 about a home shopping network host or a shopping channel host. What's impressive the detail you have about these people? Like this is 26 years ago. Yeah. I'm impressed. I mean, you and I love details. Yeah. We love details.
Starting point is 00:43:46 And you absorb them and you kept them for 26 years. in the hopes one day some podcaster will ask you this question. Someone who, like me, appreciated details. You waited 26 years for somebody to extract that detail. That's why it's overflowing. I love it. Okay. So we have you now at 299 Queen Street West. You got a three-month contract.
Starting point is 00:44:06 This is like a tryout, like a professional tryout or something. That's exactly right. Okay. And you're in 2000. Yeah. So what happens then? In the year 2000. I'm so glad you get that because I drop it all the time.
Starting point is 00:44:19 I mean, people look at me like I have a third head or something like that. Where's the flashlight, though? Yeah, you need the flashlight. This is the Max Weinberg 7. I can't remember the name of the guy who said it, though, but he was in the Max Weinberg 7 with the Conan O'Brien, the late night with Conan O'Brien. Yeah, I mean, you remember the lead up to 1999?
Starting point is 00:44:34 And you remember the 10-year anniversary of Dirty Dancing? They did a big thing for the 10-year anniversary of dirty dancing. See, my heyday, I might have been, by that point, I might have moved on, actually, but I was huge on Conan from the birth of the Conan late night with Conan O'Brien from its birth until whenever I aged doubt, but there was a good chunk of years where I never missed it. Looking back, I'm like, oh, I had to stay up to 1230 to watch this show. And I did.
Starting point is 00:44:56 Yeah. And I loved that show. Andy Richter, Conan O'Brien, the Max Weinberg, 7. I loved it. That's why the central time zone is the best time zone in North America, because everything, including prime time and the late talk shows, start an hour earlier. Oh, yeah, you're making me jealous here. Okay. So we got you 2000. Yeah. We're going to talk about much now, okay? Let's do it. But you're going to give yourself some special gifts for making the trek to the South Atobical basement.
Starting point is 00:45:25 I'll be quiet and listen. And I'll correct you when you screw up. Oh, no. So you can do whatever. You know, you're drinking a hot pop. Yeah. Courtesy of Great Lakes Brewery. As soon as I heard that.
Starting point is 00:45:35 No, there is not because I did drive a motor vehicle today. And so I wanted to be. So I like that caution. Great. See, you read them though. Don't you read them? No. Never.
Starting point is 00:45:47 I never read any ad reads. It's all just off the cuff. I don't read anything. Now, hold on, before we get on, I read the intro, actually. Is the tape measure around here? Yeah. It's right there in front of me.
Starting point is 00:45:57 Where's that from? This is from Ridley Funeral Homes, a proud member, a proud pillar of the community since 1921. Very good. This is, oh, and did recycle my electronic CA? Do they have anything here? Well, you know, unfortunately not, actually.
Starting point is 00:46:11 They don't, we don't, you don't get anything except the wisdom that if you're in Canada, yeah, you can go to recycle my electronics. dot CA and find out where you can drop off your old laptops, your old Blackberry, your old phones, your old cables. Yeah, responsibly. Right, because you don't want those chemicals ending up in our landfill. No, you don't.
Starting point is 00:46:28 So you don't get anything from them, but maybe you should. I'll talk to Cliff Hacking about that. So this is a four pack of Great Lakes brewery beer, and you can find out more at Great Lakes. You got a couple of Canucks there. You have a one of their delicious, their logger, and you have a sunny side session IPA, which is my drink of summer. So you don't have much time left.
Starting point is 00:46:47 because at some point they'll stop brewing that at some point and they'll start brewing the lighter octopus wants to fight, which is also very good. But you got yourself some delicious fresh craft beer there, my friend. Well, this is like the Great Lakes Brewery version of wearing white after Labor Day. Right. You get it, man. You get it.
Starting point is 00:47:06 Absolutely. You don't be caught drinking that after Labor Day. And that's an empty box, but what is in my freezer upstairs? In your freezer upstairs is Palma's kitchen from Palma, pasta. Where are they? You got a lasagna, brother.
Starting point is 00:47:20 It is. It's a heavy frozen lasagna. Yeah, it is heavy. And I think I'll probably make, we were, I think I'll probably make this for dinner. I was so excited about this. It is frozen solid. Like I, I, myself, I'll just tell you, I put it in the fridge for a day and then I cook it up at, like, for 45 minutes at 375 Fahrenheit.
Starting point is 00:47:39 I cook it up. But I think you can cook it from frozen. Like, I don't know. Try it out and see what happens. I've never cooked it from frozen. Like, I always put it in the fridge for a day. I think actually we might go to Sneaks tonight, so we might make this tomorrow. Okay.
Starting point is 00:47:51 So come back to me, please, via Instagram DM and tell me what should I measure with this? I can see when this should come in handy. There we go. Right. One more tip for everybody is that Nick Aienis has a podcast called Building Toronto Skyline. I'm proud to produce it. And I'm even more proud of Nick for stepping up and saying, Mike, we aren't always politically aligned, but I love what you're doing in that basement.
Starting point is 00:48:14 And I want to support you. And he cuts a check. every single month to keep these conversations going. God bless you, Nick. Yeah, Nick. Nick Aienis, and that's how you pronounce that surname. I've heard awful lot different ways of saying it. It is absolutely Aienes.
Starting point is 00:48:30 But Nick's a good guy, and we're going to, I think he'll be at TMLX 23 on September 28th, but you will not be here. And future FOTMs, if you have an idea for a podcast you want to produce, reach out to Toronto Mike Media Services. Wow. This is it. This is what he does now. This is it.
Starting point is 00:48:48 You know, man. You know. This is it. TMDS, Toronto Mike Digital services. TMDS. You were close. You know, you're doing a great job, actually. Okay.
Starting point is 00:48:57 I think that covers everybody. I will just put in the universe that Toronto Maple Leafs baseball is done for the year. They'll be back hopefully in May. But in the meantime, I have room for one more wonderful partner. Imagine if I was giving your product or service or trinket or trash to Bradford Howell right now. What a moment this would be. Like, I could be giving it to him right now, and he could be celebrating you.
Starting point is 00:49:21 Future Toronto Mike partners, just imagine the joy that would be expressed by the person in this seat. It would be off the hook. When what you are known for is shared with the people on the other side of this corner desk. Mike at Toronto Mike.com, write me now about partnering with Toronto Mike. I am available to dance with you. Okay, now you're at Much Music now, 299 Queen Street West.
Starting point is 00:49:45 Do you remember who the other VJs are at this time? So when I immediately started, they were Namagani, Mary Kewanuka. I like her very much. Yeah, she's wonderful. I think I'll see her on September 11. There's this event where I typically see her, and I like her very much.
Starting point is 00:50:02 She's at TVO now. That's right. There's Sukkin Lee. Oh, I've been trying to get her on this podcast for so damn long. I am a huge fan. I loved her most recent movie about, her relationship with the gentleman who sees a sex worker. Pain for it.
Starting point is 00:50:19 Pain for it. I loved it. Yeah. I'm a big fan of hers. So you got to hook that up for me. Keep going. I will try. And of course, Tony, Master T was already there. What a sweetheart.
Starting point is 00:50:29 KCC was there. He was still doing some things. I love my episode of KCC. The man's talking through a voice box. And it was amazing. Thank you, Casey. I listened to the KCC. Kim Clark Champion.
Starting point is 00:50:39 Episode of the gym. And you know, he managed serial Joe. That's true. Which is, on an episode a pandemic Friday. I labeled them a boy band and I took a lot of heat for that. But they were boys in a band. Is it Ryan Dennis? Yes. And he was in an Our Lady Peace music video. 100%. Yeah. Yes. Yes. And then the big jam was of course mistake, which still slays. It's all a mistake. Throw on mistake by serial Joe. I think they're from Newmarket. I'm going to
Starting point is 00:51:04 say, but they played, this is all coming in when you join in in 2000. But just before that, of course, is of course Woodstock 99. And Kim Clark Champness is at Woodstock 99. Yeah. Because serial Joe played. Wow. Okay, pick it up. Keep going. I love this. Okay, so yeah, so I show up and I'm actually right, my desk is right next to KCC.
Starting point is 00:51:22 Wow. And I'm not too far from the great Bill Wollichka. Oh my goodness. Bill Willichka. And he was just starting to think about taking his talents to the third floor and much more music. He was always an outlaws and heroes kind of guy. Well, he was a one-stop shop. And that was the magic of Bill Wollichka is that he was a one, he started, I believe, as an
Starting point is 00:51:45 editor. Has he been, he's been on this, he's in a couple of times. In fact, one time I wanted to do in person, but he couldn't get here. And I actually just threw my studio in a box and I put it in a bike trailer and I biked it to his hotel and we did it there. Well, you got, you got to be a big deal. You did it, you did it for Jim Cuddy. Yeah. The woodshed. Yeah. I did it for Chuck D. Yeah, of course. The Banshell. Of course you do it for Chuck D. Yeah. And then meanwhile, if you're 87 year old John Cleese, I let you zoom in from London. But okay, Bill Willichka, who had updated his book. There's a lot of books coming out.
Starting point is 00:52:16 Because Eric has got one coming out next year. Where's your book? I don't have a book yet. Maybe this is like the basis of the book. I think everybody's got a book in them. Because even if it's just, even if it shouldn't be published, I could imagine your book.
Starting point is 00:52:31 You should start writing the outline. You should start brainstorming the outline. I think people, listen, whether it's for large and grand consumption, I think there are all sorts of artistic endeavors that people to get to know themselves should venture into. Bill Willitschka, by the way,
Starting point is 00:52:47 just quit his job. He was selling cars. And he just, he got a new job and he left that job. And I just read that on social media last week. That's right. He's going to, he's going to something in Kingston,
Starting point is 00:52:59 it's not a charity, but it is, or might be a charity. Maybe it's a charity. Whatever he's doing, it's more aligned with his skill set. Yeah. But I like this guy very much.
Starting point is 00:53:08 Chief storyteller, I believe. Right. Yeah, which is a good title for him. That should be my job. That's my title now. Chief Storyteller at TMDS. But Bill Willichke was kind of known for being the go-to host of a tragically hip thing at 299 Queen Street West. Like if they were going to do an intimate and interactive, they would tap Bill Willitska to host that thing.
Starting point is 00:53:27 Now here's the question. So when music at work came out, I think it was Sukian that hosted that. Yep. Directed by, do you know who directed that video? He used to work, Bruce McCullough. You got him, brother. Yeah. Future FOTM.
Starting point is 00:53:40 I was jealous because Bruce directed. superstar, and this actually predates me, but Rick covered it, and then he got to do, he got to do a little spot in the movie. That's a mind blow right there. Keep this coming. Okay, so who else after Bill? So you show up. Can I ask you about some people and see if they overlapped with you?
Starting point is 00:54:02 Yeah, do your best. Okay. I'm going to see this woman, I'm pretty sure next week as well. I always love bumping into her, but Jennifer Hallett. Peg City Hallett. So she shows up, I believe, in two, three. and her and Hannah-sung kind of show up around the same time, and they both immediately make a huge splash.
Starting point is 00:54:23 You know, Hannah, because Hannah was on the new music, and Hannah was also on Much News, and Jan came in, I believe, to host Much on Demand. So Jan and Rick were the go-toes. They were, I think, the hosts of Much On Demand when she started. And Much On Demand, when it was firing on all cylinders, and it became that hour-long thing, That was such a fun show.
Starting point is 00:54:43 Just like the artist passing through. I remember just sometimes when I would guest host, I remember L.L. Cool J was there one day. Ladies love Cool James. They do. They do. And they should because he smelled great. I bet.
Starting point is 00:54:55 Lenny Kravitz came through there. The distillers came through there. And I think because it was a Canadian... The distillers, just pause for a moment. They had a song called Drain the Blood. Yeah. I still put it in my playlist. and stuff. I love that song.
Starting point is 00:55:13 All my friends are killers. All my friends are murders. Great song. It's a great song. And she was dating Josh Homme right, from Queens of the Stone Age, I believe at the time. If my memory is good. Yeah, she may have been. And, and. That's just I haven't heard about the distillers in a long time. I'm sure they're still doing it.
Starting point is 00:55:29 Because you can, because, I think because of the digital world that we live in, your audience will follow you. So if, it allows a longer run, it allows a longer journey for so many for so many artistic endeavors because your people will find you.
Starting point is 00:55:47 It's a good point. Yeah. Good point, Bradford How. You know, back in the 60s or 70s or whatever, I feel like, you know, some bands they might do the state fair circuit, right? Sure.
Starting point is 00:55:59 But now it's like you can, you can, it's easy to make new stuff. You don't need the same amount of like financial backing to make new stuff. You can make new stuff. You can get it out to the people who, love it. And if they love it, they'll also share with people that they like to. Great points. But can I get to a couple of questions that showed up on the live stream?
Starting point is 00:56:19 And then we'll come right back to this. Okay. We'll get you right back to much. Jeremy Hopkin, the official Toronto historian of the Toronto Mike podcast, is watching us live at live.com. He says, I recall that Bradford was the VJ that introduced me to Frontier Psychiatrist by the Avalanches. I still love that group. Okay, but that's not the question. That's a comment. You can respond to you. By the way, a clip of a, of a, of a video. The sketch from Wayne and Schuster is in that video. Okay, and Stu Stone would play the children in Wayne and Schuster. Like if Wayne and Schuster needed a little kid, a young Stu Stone would get that role.
Starting point is 00:56:53 That's right, because he does have an acting career. Yes, he did. To speak of. He was a child acting phenomenon. Okay. Does Bradford remember buying a butterscotch dipped vanilla ice cream from my ice cream truck in front of much music back in the day? So I guess Jeremy Hopkins would, he worked at an ice cream truck and it would be parked outside a 299 queen and he remembers selling you a butterscotch dipped vanilla ice cream cone.
Starting point is 00:57:21 I don't, that is exactly what I would order. Oh, then that's got to be you. Yeah, because what, no, because when butterscotch dip is available, that, I always order it. Okay, so that's kind of wild right there. It's almost like you moving Rob Pruse is you buying an ice cream from Jeremy Hopkins. You belong in the TMEU, Bradford. Okay.
Starting point is 00:57:40 So you're at $2.9. 99 Queen Street West. A couple more names I'm going to throw at you. Okay. George Strombolopoulos. The best. He's the best. He's one of the great conversationalists,
Starting point is 00:57:52 I would say, in the world. You know, he's so thoughtful, and he knows himself so well that his conversations can really run a scope of topics and depth, and it seems effortless. And I know that, I mean, I just, I know that his,
Starting point is 00:58:12 I think his whole life has been preparation just because of his sheer curiosity. And actually, I liken his curiosity also to Sukian. I think Sukian is one of the great conversationalists as well. I really want Sukian on this. Sookin, if you're listening to me right now, please we need to get you on Toronto Mike.
Starting point is 00:58:28 Strombo, though, I'm with you. I think he's fantastic. Loved my chat with Strombo. It was early days for me, too. So it was very exciting for me that Strombo was going to drive over and spend a couple hours in the basement with me. Yeah.
Starting point is 00:58:39 But I almost feel like he's in, like, almost like he's in the witness protection program in that I know he's been doing a big thing for Apple, which is like an ecosystem I'm not in. So it's sort of invisible to me. But I feel like since, I know he left the CBC gig and then he had the Hawkinget in Canada and that did not work out for a variety of reasons discussed on this program. But like, I feel like it's difficult to consume these long form interviews hosted by George Strambellopoulos. Like, do they exist? I'm serious. Like, I don't know what, I don't know how to. absorb new strombo content.
Starting point is 00:59:12 Okay. Can you help me? I can try. I can only, I can only, what's going on with strombo? I need to get him back on the show. I don't,
Starting point is 00:59:19 he's curated his life to do the projects that he's passionate about. Of course. In an amazing way. But I know that there's some long form interviews. You might have to go to the Apple podcasts. So that's it. Like,
Starting point is 00:59:29 so, because in this day and age, it's interesting that you have like this Apple ecosystem. Yeah. And the Apple heads are all in there. But I'm not, I mean, I have an Android phone.
Starting point is 00:59:37 I'm not in this, even though I'm actually recording. this on a MacBook Pro. But I'm not in this world, so it's like I kind of know it exists, but I don't really, I'm not in it, so it's invisible to me,
Starting point is 00:59:48 like it's hidden from me, like it feels like there's a gate. Yeah. So maybe this is my own, maybe I need to, if I care enough to consume Strombo, I need to go into this ecosystem and find him.
Starting point is 00:59:58 And the other thing is, I think, again, I'm just spitballing. I have zero clue whatsoever. It's all we do in this show, Bradford. I think if the stars aligned and there was someone
Starting point is 01:00:05 that he wanted to have on the house of Strombo, that would happen in two seconds flat. Oh, yes. So it feels like it's been a minute since we did it. There was a house of strombo thing because I know he had on all those hip covers. Do you remember this project? I think it was like 50 bands covering the tragically hip. Does that ring a bell for you at all? But I do know that, yeah, he had a cool thing going there. Freddie P from Humble and Fred, a client of mine. His son would be like a camera person at these house of strombo things. Like I was aware of these cool things were happening and he had like cool musicians over and stuff. And that's pretty rad. But I also know Strombo likes to, when the weather gets cooler, which maybe is coming soon, he gets on, like, a motorcycle, and he drives, do you drive motorcycles? Yes, you do.
Starting point is 01:00:50 Or do you ride them. I don't even know. I'm a cyclist. But he goes to California. Going to California. Going to California. Are you going to do, are you going to do, are you dropping Phantom Planet? What do you do?
Starting point is 01:01:00 Well, go into California. Oh, no, that's a wave. Well, no, that's a different song. Go on California. Wave. That's wave. Don't get me starting a wave. I'm going to try to get the guy from Wave
Starting point is 01:01:09 to come on Toronto. Who Dave Thompson? Yes. I'm going to try to do that. Okay. I'm here saying that the Led Zeppelin song from Led Zeppelin 4 going to California
Starting point is 01:01:20 sounds like Pearl Jam's given to fly from Yield. And roll the tape. And it's interesting, I brought up Yield. I could do that. Get us blocked on Spotify, but I could do that.
Starting point is 01:01:31 But Yield was the tour. The Yield Tour was the 98 Tour by Pearl Jam. I went to Barry's Molson Park to watch and enjoy. Great venue. I do miss it quite a bit. I saw a lot of concerts at Moulson Park and Barry. But they had a side stage. The best edge vests were at Moulson Park.
Starting point is 01:01:48 Oh, you know what? We probably could have bumped into each other at all these edge vets. But side stage, I remember the following artists, a few of them I'll tell you about. One was Hayden performed. I am dear friends with Hayden today. Is he from Manitoba?
Starting point is 01:02:04 No. He's in, he was, he was, he went Thorne League Collegiate in Thorne Hill. Famous because that's where Stu Stone and Cam Gordon met. Oh. But he now lives in High Park area. I think because when he was first kind of playing out in the mid-90s, he played our university a few times. Probably.
Starting point is 01:02:25 I think he was a heavy rotation at CQW. So, read his hat to me, Bradford. Things are as bad as they seem. Did I get it right? Yeah. That was the big single. from everything I long for, his debut album, which I still adore,
Starting point is 01:02:40 A Girl of My Dreams, things are as bad as they seem. Did he have a song on the Trey's Lounge sound like? 100%. You got it. Nice. Steve Bouchami, right? Nice.
Starting point is 01:02:53 Okay, you know it, all right. So the other act I saw, because the headliner at the small stage was Cracker. And they were fucking great, by the way, Cracker. Low, all that great. Kerosene Hat, you remember, it was all great. But the other band I saw,
Starting point is 01:03:06 there was Matthew Good, but it was Matthew Good band. And he fucking rocked and I loved it. And I didn't see Matthew Good again until this past weekend. Wow. So there you go. That's a long, boring story that I'll have to edit it out in post. Yeah. Is he still an Arsenal fan?
Starting point is 01:03:21 I don't know. He's a huge Arsenal fan. I don't know. He was surly, though. That's the most honest answer you could get. He was sad. He seems sad, like really sad. Maybe he's having a bad day.
Starting point is 01:03:31 Well, I think that's his brand band. Like, he sounded great. And I think he's better when he's sad. Okay. Amanda Walsh. Can you talk to me about Amanda Walsh? I mean, I watched her on much music, and I thought she was great,
Starting point is 01:03:42 but every time the name Amanda Walsh comes up, I have to say, oh, she, in the pilot for Big Bang Theory, she played Katie or whatever, and then they replaced her with whoever got it permanently. Tell me about Amanda Walsh. She was terrific and fun, and she did some really great, what I would consider,
Starting point is 01:04:03 daily show-like pieces when she was there. about, I think, the, um, the Pug Halloween costume contest. Uh, and we did a bunch of projects together. I think one where we went up to, uh, uh, Lake Erie and did some fun beach flow and, uh, made some childish jokes and had some laughs and did some bearing in sand and things. Um, and very young, right? Like, relatively to, like, she was a very young VJ. Yeah, I think she was probably 19. Wow.
Starting point is 01:04:34 That is young. Yeah. And she was, I believe she was, one of our creative directors or met her at a restaurant. I've heard this story. Is that true? I feel like that's one of those things that could be true, but she was spotted at a restaurant and this person you're referring to said, hey, you should apply to be a VJ and then she got the gig. I believe it. And it might have been in Quebec or something that she's working at this. You know, print the legend, but I believe it.
Starting point is 01:05:00 Yeah, print the legend. Don't get me started on the B&L truthers out there. It will cause it quite a dismay. Because the first time they played on television was at the YTV Youth Achievement Awards. Despite, and I was going to ask you about this later, but I'm going to do it right now since you said this controversial statement to me right now. Because that is true what you said, but it is in the 299 Queen Street West documentary, which I have seen directed by FOTM Sean Menard, where it is suggested that Speaker's Corner where the guy saying Yoko Ono is their television debut, which is false, of course. That is Printy the Legend. Have you seen Bradford Howell the documentary 299 Queen Street West by Sean Menard? No, and it is one of my media dreams. I was waiting because I was waiting to figure out if I could watch it once I got to Crave and then the press release came out.
Starting point is 01:05:48 Never came. Nope, sorry, gang. Well, this, I'm following this story very closely. I was at Roy Thompson Hall to see it with a number of your colleagues were there. So I have seen it. But this gentleman, Sean Minard, who's been on the program, is completely distract. and hyper-focused on a documentary he made about Terry Fox called Run Terry Run, which I've also seen Roy Thompson Hall.
Starting point is 01:06:11 Necessarily distracted, I would say. Well, yeah, because it's, yes, because it's funding from the Terry Fox Foundation, which is always helpful for a filmmaker. And it is going to be at TIF this year. So we're at September 2nd. I guess Tiff starts any minute now. So, yeah, he's got a movie in Tiff. Remember famously, well, according to Shawman famously in my little circle, the TMI.
Starting point is 01:06:30 299 Queen Street West was rejected and couldn't get it. into Tiff and that's why he rented Roy Thompson Holland and said, fuck it, I'll do it myself. I think that was a great move. Well, it was a great move, but Jesus, no one can see this thing. Yeah, that was, that's, I mean, Bradford Howe can't see this thing. So who's, so who's, and it's, it's, is it, I don't even know, is it, the interview footage or is it? No, music rights.
Starting point is 01:06:52 It's music rights. So he, he was really, this happens with docs about things that are like Canadian. It's happening right now with SCTV. The Netflix is going to air an SCTV doc of October 30. going to start. And it is like telling Americans about this huge thing that happened in Canada that they're unaware of. Like the title is literally the funniest show you've never heard of.
Starting point is 01:07:13 I know this. This is a beef of yours. It is a beef of mine. Because I'm kind of tired of taking in, see if and Y Dock does it a bit too. But 299 Queen Street really does this where they're like, oh, this thing, this Toronto-based Canadian phenomenon. It's like we're going to show the guy in Florida what was going on, which means when Britney Spears drops by
Starting point is 01:07:32 299, 299 Queen Street West. We're going to show her singing and performing. And then when, I don't know, you name the big star. When Eminem drops by, we're going to spend some time of Eminem doing it. So big, big stars. And I'm just saying that Sean Menard seems unwilling to edit this documentary to remove some of these songs he hasn't properly licensed for streaming. Oh, and would that solve the quandary?
Starting point is 01:07:58 Yes. Oh. I have good sources that tell. me one more, one edit of this doc, which is kind of runs a bit long anyway, like an edit of the dock to remove certain songs would fix this quandary. Tell me about when you watched it, do you feel like it, did it resonate with how you interpret the cultural contribution of much music to Canadian pop culture? Yeah, the first half of the dock I loved.
Starting point is 01:08:23 In the second half, I loved a little less because it got really into the American stars and in sync dropping by and all this stuff. And I was less interested in that. But I really did enjoy, like, seeing, and I have read Christopher Ward's book, Is This Live, yeah. Which I think is a great companion and really deep, and it really is interesting how you got this vision, you know, there's Moses there, Chum City Empire, 29- Yeah, John Martin.
Starting point is 01:08:46 Yeah, John Martin, who runs much music in the beginning. You got the show, City Limits, you got the show, what's the J.D. Roberts, new music. And then this is sort of like a hybrid of those two. And basically the only rule around there is like, okay, you can do what you want. you will speak to this now because you were there. But until it gets corporatized by Bell Media perhaps, but it's like,
Starting point is 01:09:06 okay, you can do almost anything you want to do. Just don't spend money. Like it's just, it's almost like a cable access channel. Like it's almost like we see Wayne's World or something or like Tom Green would do on cable 10 or at the sock or whatever. Like it's like you have so much creative freedom here on this national signal.
Starting point is 01:09:24 Just don't spend any money. Yeah, that was one of that. That's actually an incredible way to describe it. think that it was our national community access channel and and and the best parts of that and intentionally so right down to the giant glass garage door windows that we had right you know um and for better or for better for worse you could call in johnston chum city and ask to speak to anybody you know rick or rachel or tea or whatever and they just put your through the right through the to the phone
Starting point is 01:09:58 Wow. And sometimes people would just, I remember a couple times people would just kind of skate in on rollerblades. And we're like, who are you? That's wild.
Starting point is 01:10:09 I think it's a little tighter. The security is probably a little tighter now. Well, they're no longer there. So, yeah. That's right. Yeah. Even the social is moving away. So I don't think there'll be any
Starting point is 01:10:18 Bell Media stuff left at 299 Queen. Any moment now. But the idea, the heart of it is, the heart of it is, it was such an important, I think it was an important challenge. because I think it brought the country together. I think it brought young people together.
Starting point is 01:10:33 I think it brought people who loved music together. And it was, and it was competent and it said something, but it was never too polished for its own good. It was authentic. It made good points. It was fun. And if we could do it on less money than more, that was always helpful. Okay.
Starting point is 01:10:53 So what, you're only there a few years, right? Yeah, three and a half years. So what happens when that three month deal, expires. They call you in a room and somebody says, and who, and who is it? Is it David Kines? Like, how do you get extended that you're there three years? That was, so that was still Denise. And so Denise Donnell. I, uh, I made a tape of some of the, what I thought was the most entertaining stuff from that first three months. And we, Denise and I, we went and sat down. And, uh, and then, uh, the meeting ended. And then I think it was actually after the 2000 MMVAs.
Starting point is 01:11:28 she told me, okay, would you like to stay for a year? Oh, so I had a couple of renewals because I started in February. I did three months. I did three months. I did maybe another three months. And then after the MNBA, she was like, would you like to stay for a year? And I was like, yes, thank you. Thank you, Denise.
Starting point is 01:11:49 Okay, so we will get to your exit later from MuchMusic. But who's signing your paychecks? Is it still Chum City? like who is the owner of much music while you're there? Yeah. Yeah. Okay. So the owner, I don't, again, if the question is who owned much at the time, it was Chum City.
Starting point is 01:12:06 Okay. That's the question. Yeah. Okay. I'm trying to, maybe it was 08 or something. I'm trying to remember when ownership changes. Because when I was tuning in, although I did feel a little old for much music in the 2000s. Like I'm there for the late 80s I'm all in.
Starting point is 01:12:20 I'm all in. The 90s was a big decade for me listening to CFMY and watching much music like crazy. but by the time you get to the 2000s, I feel like I've aged out, to be quite honest with you, but I'm still aware of these names. Like I still would see Hannah Sung and I'd see Jennifer Holland and I would see.
Starting point is 01:12:36 And Leah Miller, when does she show up? Mid-2000s? I think that might have been... After you. Yeah, after me. Okay, so no questions about her. Okay, because I got 100 questions on her.
Starting point is 01:12:44 I had 100 questions about her, but that's okay. We'll save those. But I, so I definitely, this is an era, but I did notice with regards to other properties, like, because there was that famous time where I guess, Rogers, you know, Bell couldn't own two stations in Toronto,
Starting point is 01:13:00 and Bell owned CTV, of course, and they had to get rid of City TV, and they sold City TV to Rogers. And you could see Rogers, like would kind of sanitize and corporatize all the interesting characteristic qualities that that station, when it was owned by Chum City, had developed over the years.
Starting point is 01:13:16 And I felt the same thing with much music. Like you could see it become more, I almost want to say more American. But, hey. I don't know what your thoughts are on that, Bradford. I don't even, I wouldn't even attribute to a... I wouldn't...
Starting point is 01:13:27 I don't think... I don't think the quickest attribution is that it was American, but it was... Slick? It did seem like... Slick? It became... Yeah, it became more polished.
Starting point is 01:13:36 Polished. And I think, you know, I think the desire is... Well, here's... So, a thing about the... People... One of the best things about much music was the flow. Dropping in because you'd literally... The host would be there,
Starting point is 01:13:54 and they might... you know, kibbits or chat with who's ever around and make their own fun, and that was great. That, but also that was challenging to, I think, again, I don't know. I wasn't in that department, but it was also, it was challenging to sell advertising to flow. So you needed shows, if you want to sell advertising, if you want to, if you want to, if you want a partner, and you would know this. If you want a partner, they want to know, I think, what they're, what they're going to be promoting. So that was easier with shows and shows, of course, take on a certain, uh, uh, uh, requirement. beginning middle of end, you know, bumpers, openers.
Starting point is 01:14:30 Do you mean like Pepsi Power Hour or like, like, so you're, I feel like that's an outlier. Okay, okay, okay. Because that that was, that was, that was, like, do you mean like much, like, I don't know, you'd have the, the punk show? Like much in your space. We did a show where we would kind of go to a kid's room and we would restile their room in the style of, of an artist that they liked. Gotcha.
Starting point is 01:14:52 And so we could, you know, we could partner with someone and say, okay, here's this show we're making. You know, do you feel, I, again, I don't know how they, they said it. But, you know, that was an option. If you were an advertiser. It could be a title sponsor or whatever. Right. And this is how you monetize the whole thing.
Starting point is 01:15:07 Exactly. Gotcha. Gotcha. Okay. But I, like the real value for me, and I think the viewers, was in flow, was in that parissocial relationship with the VJ, was in being able to come down to musical performances and be outside, sometimes be inside. the real value on which you cannot put a dollar amount
Starting point is 01:15:27 was the relationship that the channel had intentionally with its audience. How big a role do you think that building plays in all this, $299 Queen Street West? I don't know what to say except for that, you know, Moses Nymer should win an award for the principles of broadcast that he brought in creating the living movie and the environment and preparing that building to shoot anywhere and have, you know, idioms like, like flow, not show.
Starting point is 01:15:57 Because show, show was antithetical to what the best thing that we did was. And show was what I think you were just talking about. And I, as an astute listener of Toronto, Mike, there's an episode in the archives. I made him visit. I wouldn't let him zoom. But the architect, Les Klein, who brought this 299 Queen Street West to him, he was looking for a new home for much moving from 99 Queen Street East. And Les Klein is the guy who suggested this space and managed the, you know, the renewal and getting it ready for television, et cetera.
Starting point is 01:16:33 Yeah, I mean, it's a great building. And it was an old printing press building. Yes, it was. Sturdy. But I think, you know, you, you know, he talked about the city is your newsroom or whatever in this kinetic environment, which I was very attracted to. That building was kind of the perfect place, the perfect place for it all the happening. You got a speaker's corner out there. You got a, you had a city pulse now.
Starting point is 01:16:54 They've re-labeled it. I think they need to change it back. The city pulse truck in the side of the damn wall where Steve Anthony could throw his Christmas tree off a balcony. Yeah, we did a show where we threw a Christmas tree off the balcony every single year. Amazing. And we did a whole day of programming about it. It was amazing.
Starting point is 01:17:10 And you'd have Christopher Ward doing frommage, which was the cheesiest videos of the year in his French persona there. I mean, so many. And later on, Ed de Sock did forage as well. Ed the sock definitely took it over, except he changed it a bit. Like, Ed, the spirit changed a little bit, although I did enjoy the Ed the sock fromage's as well. So much, I love this Steve Kersner character and Ed the sock.
Starting point is 01:17:34 No doubt about it here. So I'm going to play a clip, though, because we haven't heard any of you on much music yet. Here I am. Here I am. Here we are going with Jennifer Lopez and Jarl. You have a very special edition of E.C. where you guys at home get to choose which Jennifer and J-Roe Video
Starting point is 01:17:57 will be playing tonight. Last early on in the show of J-Lamegames as well as remixes by Ancink and Brittany Spears on a special edition of Electric Circus immediately following becoming right here on Much Music. You hosted Electric Circus
Starting point is 01:18:15 once. So this is the one time. How did you get the one time I hosted? Listen, it was honestly it was my dream and I would ask, can I host Electric Circus? Can I host Electric Circus? Can I host Electric Circus? Can I host Electric Circus?
Starting point is 01:18:26 And then when, in 2003, when I was thinking to be moving on, I was like, can I host electric circus? And they let me host electric circus. But what is this Unbecoming or whatever that happened? Like, what, was it after some special show or something? You were doing with NAM? I think becoming was, might have been something on TV show. When I hear that, like I watched a lot of electric circus. I went to the 30th anniversary
Starting point is 01:18:56 where I got to hang with Monica Diol, okay? And I met Moses there. I actually wanted to go to that. Oh my God, we could have met there. That would have been mind-bole. And George Legajanis was in the elevator with me. When Baxter was there. Inglane is an FOTM.
Starting point is 01:19:09 But we got to give a little love to somebody who I believe you probably didn't cross paths with. I don't know. Maybe you did at the very end of her, you know, term as host of Electric Circus. But I cannot believe FOTM Juliet Powell. is no longer with us. Yeah, I love Juliet.
Starting point is 01:19:27 So you did cross, you did overlap with Juliet Powell. I did. She was still there. In fact, she was hosting rapid facts when I started. What a loss. What a, what a, you talk about, oh, that's too soon. That's too soon. Oh my goodness.
Starting point is 01:19:39 This woman is like my age. I cannot believe she's no longer with us. Yeah, she and I, first of all, we have the same birthday. Birthday. And so there were a couple of years there where we did celebrate our birthday together. And I would see her. actually I saw her in New York a couple of times. Right.
Starting point is 01:19:56 And it was only a few months before she died that I saw her for the last time. She was out walking her dog, Tyra. Wow. And she called my name. And I was like, oh, hi, Juliet. You know, I knew the voice. And we just kind of fell back into like old dialogue and talking about much and reminiscing. and then I don't know.
Starting point is 01:20:22 I don't know if I don't know if you broke it or? I'm trying to remember if it was on somebody. Somebody tipped me off. Maybe it was like LinkedIn or something and somebody, I can't remember anymore how I learned about this. But I believe it was meningitis. She was like in her early to mid-50s, very sudden tragic. I mean, she was not only drop dead gorgeous,
Starting point is 01:20:46 but she was sharp as a tack. This was a smart woman doing smart things in New York. And, geez, just an incredible loss. I did see her. Only time I saw her in the flesh, I was too nervous to go up and say hi. Was that a David Kynes event? He has these breakfasts every September. That's why I keep saying I'm going to see this person next week.
Starting point is 01:21:04 Is it the Tiff, Hollywood Sweet Breakfast? Yeah, but they rebranded it. I should go to my calendar and find out what the new branding is, but it is no longer the Hollywood Sweet Breakfast. I'll look it up. Hey, so terrible loss, Julietette Powell. But can you tell me how you ended up going to Sydney for the Olympics? They sent you to Sydney?
Starting point is 01:21:22 Yes. So they sent me to Sydney. I think I am not 100% sure how it was me because I was new. However, they asked me fairly last minute if I would go to Sydney. And so I went to Sydney. And Sydney, actually, the Olympics was a pretty good example of kind of the improvisation that we would do in the programming. Because we didn't have a lot of accreditation. We had the athletes that Nike was following,
Starting point is 01:21:52 one of which was Simon Woodfield, who ended up winning the gold medal at the triathlon. Right. And so we trained with him when we were here before the Olympics, and then we followed him at the Olympics, and then we interviewed him after his win, and we were able to celebrate that with them. And I think we covered a few other athletes.
Starting point is 01:22:10 And actually, I would not, I refused to get a picture with his gold medal on, because I didn't earn it. Yeah, exactly. I could see that. Although I once got a photo take in holding somebody's Gemini Award. And then I put on my blog, this is before the podcast, that I had won a Gemini Award for Best Blog 2004 or something like that. And I got so many congratulations, I felt really, really stupid because people believed me.
Starting point is 01:22:36 And I thought it was so obviously a joke that there would not be a category for Best Blog. Then. Right, right now there might be. Yeah. Well, blogs are gone. Now it would be podcast. But yeah. So anyway, I learned my...
Starting point is 01:22:46 lesson. People are really dumb. Don't overestimate them. Well, with trophies, no, but the people that will get it. Oh, yeah. The gold medal, you have to earn. But you got to earn. And you can't, and you can't hold trophies. You can't hold them over your head. Don't do it. Unless you've won them. Unless you've won them. Unless you've won them. And you can't wear the mess rule, unless you've won it. That's, you that's international award and trophy law. Okay. Have you ever won an international? Have you ever won an award? I will tell you, I was nominated. I was C, I was Canadian Screen Academy Award nominated. for best game show host, best youth game show host,
Starting point is 01:23:21 for Disney XD's Grizzly Cup. And I, and I know that your follow-up question, I'll anticipate your follow-up question because I am an FOTM. Right. Carlos Bustamante won, and deservedly so.
Starting point is 01:23:38 Okay, Filipino, right? I think so. I think so. I think that one of his many claims to fame there. Okay, all mind-blowing, stuff here. But okay, so we're going to get you out of much here now because I realize that you're a very easy man to talk to. So again, we talked about Brad TV, maybe tell us in a nutshell, what was Brad TV? This is sort of like Al TV. This is you being a weird Al doing your thing.
Starting point is 01:23:59 Exactly. It was a chalk block full of Brad bits. After the Tom Cruise Live at Much in fall of 2001, we were putting up new shows and they said, Brad, do you want to do Brad TV or do you want to do much top tense? I said, I'll do the one that's named after me. Yeah, Brad TV sounds like rad TV. I don't think anyone else can host Brad TV. So, no, they'd have to get Brad Jones from Ridley Funeral Home to do that or Brad Bradford if he was available here. Okay. So I purposely haven't mentioned Rachel Perry because I'm going to get there in a minute. But I'm going to, this is like an audible. So I actually have, maybe I do this at the end if you say, hey, Mike, I'm enjoying this. I'll spend another six minutes with you. So maybe I'll hold on to this actually. Why? Like I joked about you doing the Rebecca Rankin. So Rebecca Rankin recently was in this basement to make her Toronto, Mike, debut. And of course, she's there and then she goes to New York and she's on VH1 and we kind of lose her or whatever. We kind of lost you. Like what happened? How did we lose Brad Howe much music VJ? So it was just, it was the end of my contract. And so I, um, I packed up my stuff and had my goodbye show and hosted my EC and collected my things. And then I went to put my shingle back out there. And I went down to,
Starting point is 01:25:18 you know, I had some connections in at MTV and VH1 and was in touch with them. And they were buying what I'm supplying. Who were your connections there? So at the time, so at the, back then it would have been, um, some names, uh, Rod Asa was, uh, and he was, I believe the creator of the Osbournes. Oh, that was a big one. An amazing, an amazing guy named Vinnie Potastivo was his assistant.
Starting point is 01:25:45 At VH1, it was Tara Flanagan. And then also at VH1, it was Stacey Alexander. Okay. And so there was an opportunity to come and work with VH1,
Starting point is 01:26:00 which I automatically jumped at. Well, yeah, I mean, so you move to New York, Right? Yeah. So I was, yeah, I was going to, I was going to be L.A. or New York, and then I think they called an Audible, and I was New York based.
Starting point is 01:26:14 Okay. And I woke up one morning in Toronto, and I went to bed that night in New York City. Wow. Okay. And Rob Pruse moved you. Eventually, yeah. Years later, I would move, Rob Proust moved the nation with his creative output. And then I moved Rob from Manhattan to Queens.
Starting point is 01:26:33 Yeah. Okay. So now you're at VH1. Video H. Which is, you know, we didn't get VH1. I guess you know that, of course. But, okay, we had much more music here with Bill Willitska here. But you were hosting with Rachel Perry.
Starting point is 01:26:46 That's right. So Rachel Perry, I know from much music. That's right. So she, I believe she went down in the summer of 2001, I think. Okay. Or maybe it could have been. I like Rachel Perry. Yeah, she's great.
Starting point is 01:27:01 I think Rachel Perry should be an FOTM. Have you tried? Have you reached out? I haven't tried yet. I just thought of it now. I got to get Perry on the program. You should, you got to. Okay.
Starting point is 01:27:09 Yeah. So anyway, long story, sir, she ended up at VH1, and I ended up at, and then a year or two later, I ended up at VH1, and we got to host together. Yeah, that's so bizarre, though, you two much, much people hosting in the US of A. Well, my first trip, my first trip in Toronto was Thunder on Ice, which is snowmobile racing in Yellowknife. Okay. And I went up there with Rachel, and we interviewed, I believe, Wiedmouth Mason was there.
Starting point is 01:27:34 Long John Baldry was there. White Mouth Nathan, by the way, FOTM band. Colin James, I think, was in? Oh, I'm going to do a second episode of him in the next couple of weeks. And then my first, one of my first gigs in VH1 was hosting the countdown with Rachel Perry again. So she was a big part of a big first set to Much Music and VH1. That's, okay, mind blows here. Okay, so you're at, and again, now I'm cheating by looking at your bio here, but you're, you're at VH1, because I didn't see any of this,
Starting point is 01:28:01 but I just knew we lost Bradford Howe and he was on to bigger and better things in the US of A, wow, good for him. Okay. But you were there for what? A year and a half? Yeah, a year and a half, two years, yeah. Okay. Then, uh, why does it come for an end? Why does it come to an end for you at VH1? I think that was just another case of, uh, it had just kind of run its course. And then, you know, we, uh, we dissolved our creative partnership. Okay. I'm going to play, uh, like, it's like a bunch of stuff here. It runs about a minute. So let's listen to Bradford How. Okay. Okay. Okay.
Starting point is 01:28:36 Starts here. Okay, here we go. I know nothing about electrical wiring. But with the Samsung conversation series on my Galaxy S3, I am in tune with my team's offensive coordinator. Okay, there's going to be more. Okay.
Starting point is 01:28:48 Papa John's quality with the taste of a cheeseburger. You got me. It's a better ingredient. Better pizza. Papa John. Okay, let's go for a third one. Today we're taking some kids on the best field trip they could wish for,
Starting point is 01:29:00 and they don't even know it. All right, I need a fourth. Huh. Did you know, 15 minutes could save you 15% or more on car insurance? Yeah, everyone knows that. I need a fifth. That's a nice sweater, by the way.
Starting point is 01:29:14 It looks really soft. Oh, thanks. It's Marino. It's wool. Okay, one more. Again, we annoyed a steel cook warrior winner. Until next time. Keep it steel.
Starting point is 01:29:30 Ridgewood Savings Bank. There's another one. Multiply the good. But that one's just, that's M-O-S. So you only see me throwing rocks into the river with my son. I hope people who are unaware get the vibe here that you did a whole bunch of commercials. Yeah, a bunch of commercials. Yeah, there was, and for the theater of the mind, the wool sweater I was wearing, I was dressed up as a wolf.
Starting point is 01:29:52 So the comedy is that the wolf is wearing a renal wool sweater. Okay, that's good stuff too. That's good stuff too. Is that the sweater that made the accountant sniff? And then George and Jerry were convinced he was on. cocaine. He was a coke addict. That's a great guess. I don't think it's in line. All right, right. But okay, so maybe just let us in here. So you, sounds like a pretty good career for you doing all these big national ads in USA.
Starting point is 01:30:19 I mean, after VH1, then I did two seasons of a game show on Nickle on Nick at night. Another show, another station we didn't get here in Canada, but that's a big one. Called Bet the House. Okay. Where we would go into people's homes and we would play, we would have challenges for families and if they succeeded, they would win prizes, and if they didn't, we would take parts of their house. That's what it was called about the house. You sound to me like America's Jason Agnew.
Starting point is 01:30:46 Oh. You can just take that home. I'll have to Google him. You'll have to take that home with you. I'll have to take that home with you. I wish I had a pocket. I could put it in. Shout out to Jason Agnew, F-O-T-M. What's up, Jason?
Starting point is 01:30:57 So these are your busy man. What are you up to these days? So these days, actually funny that you, You should mention Carlos being Filipino because my wife and I have a production company called the Pinoi Cinematic Universe. Wow. So she started this company. She was commissioned to write a TV series. And so she created, wrote, an executive produced a six episode series that then premiered at Tribeca, the Tribeca Film Festival in 2025.
Starting point is 01:31:32 De Niro told me about this thing. That's amazing. That's right. And so now that's kind of, she wrote it in a couple months and they shot it a couple years ago and then it premiered at Tribeca. And so we have a few projects that we're working on. One is called Majong Queen, which is a coming of age story. Okay. Filipinos love Majong. A 10-year-old Filipina who's trying to figure out. I have a 10-year-old Filipino. Boom, baby. And it's a coming of age story, and she's torn between family and this new country and culture. And what it means to have value just as a person or the value of achievement.
Starting point is 01:32:11 You weren't kidding. We have a lot in common. Yeah, we do. Okay, I'm taking notes over here. This is unbelievable to me. Okay, so you're a busy man. Yeah, so we're working on that. And then we have a fun vertical that called the cost cutters,
Starting point is 01:32:23 which takes place in a big box like in a cost. co-like big box store that we drop episodes every week. Okay. And then we have American Doctor, which is a pseudo-biographical period medical drama, loosely based on Veronica's moms coming to the U.S. to practice medicine in the late 60s, early 70s. And think about it. All of this started because you won that much music VJ search in 2000.
Starting point is 01:32:53 Yeah. I mean, that was a, that will always be. a huge TSN turning point right there. You're speaking my language. TSN turning point.
Starting point is 01:33:02 Okay. Here again, it's my show, Brad. I do what I want to do. Can I call you Brad or do I got to call you Bradford?
Starting point is 01:33:08 I wasn't sure. Just don't call me late for dinner. Oh, yeah. Also, you know, we're in the dungeon here, right? There's no windows, right?
Starting point is 01:33:14 So I'm sitting here and I can see on my phone here this orange watch, it's called. It's a severe thunderstorm morning. And I said off the top what was going on.
Starting point is 01:33:21 But for all we know, like, you know that, have you ever seen the twilight zone episode where the guy works at the bank and he just wants time to read his books but his wife is bothering him, his boss is bothering him, and he just wants to read books. He frees he reads books and he's in the fault of the bank doing something and then like I don't know if an a bomb goes
Starting point is 01:33:40 off, there's some apocalypse outside and he's the only survivor. Have you ever seen this? And is he played by the amazing character actor who was in... Oh, you're going to say it, Rocky! Oh, you're saying it's Burgess Meredith? Yes, it is Burgess Meredith who plays this guy. Who are you going to say? So there's another actor from Mary Poppins in another very popular and a well-known episode of Twilight Zone. Okay. Do you remember the guy who sings, I Love to Laugh?
Starting point is 01:34:06 Kind of. I love to laugh. Anyway, I'll look up his name maybe at the other. Okay, but so the Burgess Meredith plays this guy who survives his apocalypse. He's the only survivor. I guess I could spoil something from the 50s here. But he survives and he has access to a library that was destroying all. these books and he realizes he has all yes that's the end he spoiled it bradford okay no that's what happens
Starting point is 01:34:32 but yeah but basically that he has all the time in the world to just read and nobody will bother perfect and he's happened it's done he's heaven yeah but then yes he breaks his glasses oh man okay but this is me telling you that could be us okay we're here in the dungeon right we don't know what's going on it could be we heard there might be tornadoes there's giant balls of hail falling There's gust 120 kilometer winds. Who knows what's going on outside right now? And we could emerge for our Toronto tree picture, which we're going to take in a moment.
Starting point is 01:35:05 And we could find out we're the only survivors, Brad. You and I will have to repopulate the earth. We'll figure it out. We'll figure it out. Okay, so you can say no to this. I pulled what I think is the most controversial Brad Brad Brad, sorry, Bradford, oh my God, what a slip that is. The most controversial Bradford-How
Starting point is 01:35:25 interview in much music history do I guess? Yeah, it's Burt from the Used. Okay. So I have it here. It is six minutes and 22 seconds, but I had this dream last night that I played it and you spoke over it. Like you did like, it's like pop up video, but the voice
Starting point is 01:35:41 of Bradford Howe doing kind of play by play of where things go, like how things are going. You can just speak over it, but did you want to do that for 622? This is the kind of thing no other show on the planet would do. Well, we can do some of it. Do you want me to start playing it and just see what happens?
Starting point is 01:35:57 Sure, sure. Stop me? Okay, let's start this thing. Vamino! From the 45th state. So out of the canon here. Please welcome. Coming in hot.
Starting point is 01:36:10 Burton Jeff. Burden Jeff. Be used. I was wearing an Atari joystick t-shirt that day. That's what I'm looking for. That's what I'm looking for. It's good, man. Everything's been going good.
Starting point is 01:36:21 We just been. So it actually, so it starts off pretty normal here, pretty chill. It's still far normal. Playing more shows and, And they're excited about their tour. Love some days off where we get ready to play shows. And then a little later on, I don't want to, I don't want to say that. He can tease it.
Starting point is 01:36:37 So there's a, yeah, so there's a, something with Jeff at the time, I believe, was dating, involved with Kelly Osbournes. Wow. No, Bert was, Burr was. I'm sorry, Bert was. And there was. And there was.
Starting point is 01:36:53 So he was, I believe, on an episode of the Osbournes. Are you allowed to spend a lot of time in the places that you go? Like, what do you mean? I mean, she had a nickname for him. Like, today are we going to be running around doing stuff all day.
Starting point is 01:37:08 Okay. So you're asking them if they had, can they spend time when they go to a city? Can they hang around the city and check it out? So far, so good. Yeah. So no real chance to kind of feel a city yet. There's a few times from here and there.
Starting point is 01:37:21 We get a day off in a city or something. So we could go down any of these paths. And I think. you'll kind of hear what happens because... Last time we were here in Toronto, it goes a little bit off the rails. Yeah, because so far it's fine. Yeah.
Starting point is 01:37:36 I do a lot of these things. What was the scene like growing up in Utah? I mean, I guess you haven't had a real chance to catch scenes on tour, but the scene where you guys grew up... But I think what happened, I think... That's fine. You've got them engaged about Utah. Yeah.
Starting point is 01:37:51 A low-key scene. It's very, like, hard to play. Not many venues. There's not very many places to play. answering the question. There's a lot of kids that really die hard for the music, and there's a lot of kids that feel the same way that we do. Like, there's no places to play, and there's nothing to do about it.
Starting point is 01:38:08 A lot of the people around the area are very conservative. They're Mormons. They got magic underwear. Is that true to find that true that there's a lot of minds to change? Yeah, totally. Because a good question, Bradford. Thank you. It'll get shut down like the next week.
Starting point is 01:38:25 So it's pretty Fairly difficult Was it I mean you guys have a solid following now But does it seem fast to you Relative to other bands who've been touring For five, ten years? Yeah I mean definitely definitely
Starting point is 01:38:39 Another good question, Robert The speed at which they kind of develop a Fan base they used Yeah From the whole beginning Our first tours are like what The bands we'd play for Yeah
Starting point is 01:38:51 Very first tour for like We started touring when the record came out For the first couple of months, up until the summertime, up until we started doing a warped tour, it was just like eight kids at each show, and it was like, it was awesome, though, man. But they were the kids that loved the used. Right.
Starting point is 01:39:07 And you still went out and rocked out with your... Dedicated fan base, yeah, I suppose. He's laughing at your joke. Do you think it's more a matter of timing, of being in the right place at the right time, or still having... Is it skill or timing? I think it's a little bit of both.
Starting point is 01:39:23 I mean, you can't, you got to write, you got to write good songs. Yeah, you can show up with timing, but you need skill the last, Toronto. But some people are making them crappy songs. So far, if you end it right now. There's a couple. Great little drive-thru. But for you guys, I mean, what? I think in some points of what's going on, we were definitely in the right place at the right time.
Starting point is 01:39:51 He's choking in. Hoking up with John Feldman and hooking up with some of the people that we've hooked up with has just been like perfect. I don't know. I think it was meant to happen, actually. But John didn't like you guys at first, did he? No, he totally did. You did? So the way that I'm phrasing things here, I probably phrasing everything.
Starting point is 01:40:10 I heard of it. Made memories? It's the first song we ever sent him. I've never heard of it. And the challenge here is to ask, and you know this after, you know, so many episodes. How did it? you pose the questions in a way that opens up the subject. Musically, it wasn't.
Starting point is 01:40:27 As opposed to closing it, as opposed to shutting it down. Which I think we'll find. Before we got started, and he was, I think just being honest saying there's no real direction to the music and, you know, this and that and the other, all this is a little bit touchy and then your band sucks. And then we hooked up and we started sending him stuff. And he really liked the stuff that we were sending him. So he flew us out to L.A. and recorded a demo for us.
Starting point is 01:40:50 So do you think Bert was the missing link? What you guys were doing? Bert was the missing link. I miss you, Bert. I miss you. You have a moment for both of them. We have a... Bert's my buddy.
Starting point is 01:41:01 All right, let's take a look at the video. We'll come back for a couple more minutes with the user here in the much music environment. This is buried myself alive. They're currently on tour with Finch. We'll be back to them in a second. Bommino! With the youth.
Starting point is 01:41:13 We got a clip. We got a clip of NGV where you came up. Where can they watch this, Bruce? One of these. TV is because it's going to be pointless if they can't see it. What are we doing? What's the name of your boyfriend, his nickname that was bleeped out on the show? It was something made up and it was stupid then my brother made up but it wasn't necessary so I had it bleeped out. Calliflower Dick? No that wasn't that. That's what some
Starting point is 01:41:37 interpreters of phone actually Fiona you watched the show over and over and what did you hear? Sounded like cauliflower dick. Ah, Kelly, that was that? No, it wasn't that. It wasn't that. It was kind of close but it wasn't. Kelly. Bama no. Yeah. Maybe take down Bert's mic for a... I think there's something wrong with it.
Starting point is 01:42:06 So is that the name? Because we've asked a question. Okay, Bradford, fill us in here because... When this was live, it wasn't beeped. No, that's true, yeah. So some days, actually, so some days we had, very rarely would we have a delay on. Mostly we were completely live to air.
Starting point is 01:42:32 And unscripted, daily flow was unscripted. And I believe they were, they bleeped it for the rear, if it reared. But the first time that went out, that went out as, as you can fill in the blanks in your imagination. Do you remember what he was saying? You can swear on this show. Like, do you have any, and then please tell us, because, you know, the number of people who tell me about the Molly Johnson episode of Toronto Mike. So I totally like, feel for you here. but where do you think it went south and what did you think of their reaction and was there any
Starting point is 01:43:10 fallout was i don't know if there was i don't know if there was fallout and i think that their reaction was honest in the moment right and because we played this clip and if we wanted to get into this subject there there was probably a better way to do it than just dropping the clip you know people were curious about it because they're curious about just the details of things. And even, and even Kelly Osborne, you know, said it was unnecessary.
Starting point is 01:43:39 So I had a pleat. But, um, Nardwar and his team were able to determine something, approximating what the nickname was. And it became a subject of conversation. And so we asked him about it. We asked for,
Starting point is 01:43:53 for, for, I guess, corroboration. Okay. And that, and that was not, uh,
Starting point is 01:43:59 received in the spirit in which it was. And even revisiting. it now, like we've had this amazing hour and 44 minutes, like, are you thinking, Mike, you're an asshole for playing this? But I thought this was like, this is the, if you're going to find a clip online of Bradford, how it's this interview
Starting point is 01:44:14 of the used on live national television that went south on you. And again, I feel for you, I've had an episode and mine aren't live to the nation, but I don't edit them, although I had to do a bit editing on that one to future Mike had to show up for that one. But like, like looking back,
Starting point is 01:44:29 I mean, I listed that whole thing. It was going fine. You wanted to go somewhere. I know what that feels like you're going to go somewhere. And it can go south. You're talking to these mumbling rock stars, right? Like it's a, who knows what's going to happen next? It's kind of exciting.
Starting point is 01:44:43 Yeah, it is, it's very exciting. It's very interesting. It's very spontaneous. And I feel like I didn't, I feel like a true pro could have landed that plane. Oh, so when you listen back, you think, I wish I had done this instead. Absolutely. Absolutely.
Starting point is 01:45:04 I feel the same way about the Molly episode. I want to redo the Molly episode. Although she didn't curse at me, but she did not like me. And that's Molly Johnson. I could bump into her today in Kensington Market or something like that. At least the used, you don't have the word. Have you encountered any members of the used since that interview? I don't think I have.
Starting point is 01:45:27 No, not since then. So is there any other now that we've wrapped up the much music? We've caught up with you, and this was amazing. But are there, like, on the other side of the spectrum, what would be the highlight? What would, if you had maybe even multiple highlights, but what are the highlights, like when you look back at those magical three years working on much music across this,
Starting point is 01:45:46 the nation's music station, what are the highlights? And is the used interview a low light? It's at the lowest point. I think the, the, the, an interview like the used, what it is, what it is, I think it's good TV. And I think it's. It was exciting to listen. to it. I just didn't want to piss you off.
Starting point is 01:46:03 And I think it's useful. You know, I look, I hear myself. You mad at me? No. I can never be mad at you, Toronto, Mike. Okay. It's useful for me to see the blind spots in my, in, in my particular craft of conversation. That's what I, when I hear that, you know, and I don't know, I don't know, like, so I will relive conversations and turns of phrase and how they went and I will have opinions about
Starting point is 01:46:31 that. But you learn from it. You, you, you, one, one must learn. One must grow. And you did grow. Like you went on to VH1 and you did a whole bunch of amazing stuff. And at VH1, yeah, we had, we, we interviewed Green Day and Beastie Boys and Billy Idol.
Starting point is 01:46:49 Way bigger. Well, they had a larger platform, but these are all, you know, they're all just people. Yeah. And the music and, you know, we're all just kind of looking for places to be to feel safe, being ourselves with people that we like and like us back. You know? So sometimes the shorthand is music. Sometimes it's movies.
Starting point is 01:47:09 Sometimes it's, you know, sometimes it's experiences. That's, anyway, so highlights, anyway, TLDR.
Starting point is 01:47:17 Yeah, so, so I will tell you, if this, it won't make you feel better, but I'll just share of you. I'm completely like blind to the used. I don't think I know a single song from the used.
Starting point is 01:47:26 I know they're popular, just not in my little orbit. Well, and I think that is one of the benefit, a benefit of the modern media landscape is I think there's, I think they still make music and their fans find them. They probably sell out the amphitheater. Like it's just, I just don't know a single song by the use.
Starting point is 01:47:44 So it's, so it's, it's extremely fragmented for better and worse now, right? Right. Maybe. Well, I am noticing now and you must notice the same thing. You're only three years behind me, but now I'm seeing these bands headlining like, oh, history or even the amphitheater, like big venues are being headlined by bands. and I don't know who the hell they are. Like, that phenomenon feels like it's only the last 15 years.
Starting point is 01:48:08 I could be off of the timing, but it just feels like you mentioned Billy Idol. Like, it just felt like, oh, Billy Idol had, he's huge in the 80s into the 90s, and everybody knew Billy Idol. And he was headlining, it was one of the Lollapalooza headliners that year that we interviewed him. Wow.
Starting point is 01:48:23 Yeah. Okay. I liked Cradle of Love. Yeah. And his cover of L.A. woman. Yeah. remind that. Okay. All right. So highlights from much music. We have to finish on a positive angle. Because I was watching your body language and your tone and it was way up here and it felt good. And then I played the U's and I could feel it fall. And I'm like, oh, I really hope I didn't offend Bradford. How? No. I mean, it's, so the Tom Cruise interview was huge.
Starting point is 01:48:55 Tom Cruise and Cameron Crow came in for Vanilla Sky. Vanilla Sky. Right. Also a song by Paul McCartney on the soundtrack. Right. And that was, you know, that was 40 minutes or whatever of a world-class director and actor at the corner of Queen and John, all windows open, hundreds of people inside and outside screaming. It was like my own, it was like experiencing my own personal MMVAs. Right.
Starting point is 01:49:28 And then I would say the MMVAs. The MMVAs were always of a huge blast. Yeah. You know, to watch, to watch the Matthew Good Band in 2000, and the guess who with Lenny Kravitz. And during the Matthew Good band, I don't know, is Carl Armstrong in FOTM? No. Do you know who Carl Armstrong is? Some of your favorite much music promos are probably Carl Armstrong productions.
Starting point is 01:49:57 You had me at Hello. So he comes on during the Matthew Good band and he does this hair, this hair rocker character that he used to do on promos. And it's equal parts, fun and exciting and disruptive. And it was kind of an encapsulation of, I feel like what much music was.
Starting point is 01:50:17 You kind of never knew. We were safe, but we were surprising, I thought mostly. So let's see, MmbAs, Tom Cruise Live at Much. Brad TV. Sure.
Starting point is 01:50:30 They named it after you. Yeah. Or. Or Brad Roberts. Yeah. Or they had a show and they're like, well, we do have a Brad. We could host that show. And then even just like the goodbye show that we did, just being able to kind of wrap up that time period in a bow and see a lot of the segments and reliving.
Starting point is 01:50:48 And the people. Because obviously there are people that you know that were on camera, but, you know, there were. Well, shout out. That's a good point. because I'm only learning by talking to people like you about these and reading books like the Christopher Ward is his life, where you learn about these important behind the scenes people. Like shout out some people who maybe weren't in front of the camera and aren't like Rachel Perry or Sukian Lee. Like who are the unsung heroes behind the scenes at much?
Starting point is 01:51:15 So producers that I worked with frequently were like Paul Schmidt and Alex Liu. They were both kind of Brad TV guys. Tammy Gabae. I did a lot of things with Tammy Gube, with Tammy Gube. And then other producers there, Alex Sopinka and John Campillis and Paul Templeman and Tanya Knotteschev and Sharon Kavanaugh, who was very big in EC. Is she, is she a friend of the? No, but I met her at the 30th anniversary of Electric Circus when Joel Goldberg introduced me to her. And directors like John Kefer and Dave Azale and Dave Russell and you know, we saw like every, and I hesitate to even list because I know I'm forgetting people that
Starting point is 01:52:02 that had a huge impact on just my daily working there because we were this unit that put this thing out that people only saw a tiny tip of that iceberg. Interesting. What were your feelings, like, what were your thoughts when you learned, oh, much music is going off the air? And I say that not. even certain. Like, there may be a much that just airs like reruns of shows or something.
Starting point is 01:52:28 I'm not 100% sure what, I just know that the, the way we knew much music is no more. Like, now it's a TikTok channel. Right. Melancholy, like, necessary melanchol. Yeah, exactly. Great double disc. Yeah. I was going to talk about that disc and how much I loved it, the double disc,
Starting point is 01:52:51 melancholy and infinite sadness. That was fantastic. and things have to evolve and change. And the thing that made it what it is, that doesn't go away. The medium is gone in that form, but there's still music to be played and enjoyed and still videos to be consumed and still even better now, long-form conversations to be had about the fabric and the vocabulary of our shared. cultural experience.
Starting point is 01:53:26 And how often, I'm guessing it must happen fairly frequently, like do you encounter somebody who will say, Bradford, you are my favorite VJ? There was an, it happened sometimes. I don't know how it doesn't. It must happen sometimes, because I heard from people telling me that when I said you were coming on Toronto Mike.
Starting point is 01:53:44 It's, and it's, there was an airport guard in the Vancouver International Airport in the spring, who I handed my passport to, and I don't look exactly this. as I did. He's like, Bradford, I often loved you. Anyway, made my day. I'm like, thank you so much because that's how we find out. That's how we find out if you like it. Tell the people that, tell the people whose bag you dig,
Starting point is 01:54:11 that you dig their bag. Well, you did that for me today, Bradford. Before I threw you under the bus with the used clip. I love you, Toronto, Mike! Okay, because I'm literally sitting here thinking, is Bradford pissed I played that? But, you know, just so you know, I was always going to play that. Like, I don't know how not to play that. It's sort of like having John Cleese on. I don't know how not to ask him about his thoughts on trans people. It's the Toronto Mike Way. Sometimes it backfires.
Starting point is 01:54:36 But listen, I absolutely adored. Another Smashing Pumpkins song, Adore. Yeah. That was the next album, actually, I think. But I adored this conversation, and I finally got to meet you. And I'm honored somebody as talented and handsome as Bradford Howell listens to my little podcast. Well, I hope it's the first Toronto. I hope you make your way to
Starting point is 01:55:01 South Atobico for the TMLX event we'll have in late June, 2027 at Great Lakes Brewery. And just so you know, there will be an event where I do a live recording. This will happen either late November, early December, I have to confirm the date, but it will be at Palmer's Kitchen in Mississauga. If you were in town, imagine Bradford Howe showing up. Yikes! Amazing. Honestly, I love this very much. And continued success with your wife, and sounds like we have a lot in common,
Starting point is 01:55:29 and I'll be looking forward to new Bradford Howe projects. Fantastic. And you earned your lasagna. And by the way, that Hollywood Sweet Breakfast is called The Anthem Sports and Entertainment Breakfast. Anthem Sports and Entertainment. So I guess they were gobbled up or merged or some. There has been some murders and acquisitions.
Starting point is 01:55:50 Who are they responsible for? I don't know. I'd have to Google it, but the Anthem Sports people, they might, maybe the game show network or maybe now Hollywood Suite. I guess that's like, maybe, maybe. Maybe, media group. That's like meta to their Facebook or something like that here. Okay.
Starting point is 01:56:06 And maybe one day you can help me get Rachel Perry on Toronto. Oh, definitely. But trying to do that for a long, long time. And that, that, and that is episode. brings us to the end of episode 1965, our 1,965th episode. Oh, we did the different words. Go to tronomelmike.com for all your Toronto Mike needs
Starting point is 01:56:34 and much love to all who made this possible. That is Great Lakes Brewery. You got your beer. How was your hop hop? Oh, it's delicious. I might take one for the road. Okay, I'll get you on for the road. Palma pasta.
Starting point is 01:56:45 You got a lasagna upstairs. I had to make a special delivery request because this is my fourth episode of the week. three went Monday and Tuesday because of the Leslie Taylor 1963 episode and I'm like oh my god I'm out of lasagna and Bradford Howe is here at 2 o'clock and I put in an emergency order and it got here on time Toronto Mike Nation his hand was still cold
Starting point is 01:57:05 with the... I had just put the frozen lasagna in the freezer my hand was freezing cold when we shook hands I warned you and said don't say anything I just want I want this all on air don't say another word I did say don't talk to me okay Nick Iini's of course he's at Fusion Corp his podcast is called Building Toronto Skyline, Recycle My Electronics.com. And Ridley Funeral Home, you have your measuring tape. Who's next?
Starting point is 01:57:29 Do you know? No. I don't even know. This week? Yeah, let's see. Oh, he's another tall, handsome man from the television. His name is Chris Potter. He was the meteorologist on CP24, and then something went down there, and now he's at the weather
Starting point is 01:57:45 network. We're going to talk about all of it. Chris Potter in the basement Friday morning. See you all. Then.

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