Trading Secrets - 172. More Than Money: Jason and David break down the Kyle Cooke Episode!

Episode Date: June 6, 2024

This week, Jason is joined by the Curious Canadian David Arduin to break down the Kyle Cooke episode! Jason and David dive in to why they think that Kyle felt comfortable coming on to Trading Secrets to talk about the drama and using business facts over gossip, how Kyle showed a different side of himself on the episode, what a vesting period is and what it means for a company, what current ratio is, the different kinds of SBA loans, how they think the drama will impact the businesses, navigating business with friends and family, and playing devil's advocate. It’s an episode you can’t afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! The Farmer's Dog: This spring, brighten up your dog’s bowl with fresh, healthy food. Get 50% off your first box, delivered to your door here Cort Furniture: Get furniture on your terms with CORT. Rent or Buy furniture that flexes to fit any situation, style and budget and to get 50% off your first month’s furniture rental head over to cort.com/podcast

Welcome back to another episode of More Than Money. Now, this one's different. If you have not listened to Trading Secrets episode with Kyle Cook, go back and listen so you can get caught up on some of the business drama that is circling around Lover Boy and Kyle Cook. When you listen to that episode, in almost every single episode we do on Trading Secrets, we do a recap where I bring the curious Canadian on. and he asks all the business questions that he doesn't know and then also gives his take in his opinion. Well, because the Kyle Cook episode was so jammed and there are a lot of opinions from both David and

myself, we felt it was best to make this a more than money episode because that's what this circumstance is. That's why it's really tough for me to even give my opinion on it, not only because I'm friends with everyone there, but because when you look at the business aspect of this and then you look at the emotional more than money aspect of this, in my opinion, it's two way different scenarios. Now, you're going to hear my take on the business side, and you're going to hear my take on the more than money side, and you'll hear it all. But it feels like that there are certain things to discuss in detail. One being, is there an actual business problem here? If so, what is it? Let's talk about it. And then the emotional side of where there might be.

an issue here. And I think those are two completely, completely separated situations. But this one's a tough one. And we're going to break it down the recap. So if we're going to do a recap, that's a more than money recap and be its full episode, I mean, we got to do it right. Let's ring in the bell to this episode of More Than Money. Ding, ding, ding. We are closing in the bell to the Kyle Cook episode, a lot of action here. I mean, when you look at pop culture meets relevant topics, meets a huge communities and money, finance, and branding, we hit it all here. This is an episode like no other that is perfectly aligned for trading secrets. Now, you know, we know Craig. He's been on the show. We know Claudia. Girl with no job. She's been on the show. We know Ben.

Boy would know job. He's been on the show. Kyle Cook has been on the show. show. So not only are these friends. These are people that are familiar with the show. These are people we've done business with. There are so many tangled webs. And of course, of all places that we end up doing this podcast, David, we're sitting at the same exact table that the giggly squad, Hannah Burner and Page de Sorbo, do their podcast. Hannah Burner also has been on the show and was mentioned in this episode. So there is a whole lot of action. And I know a guy like you, David, when it meets relevancy, pop culture, gossip, and business. You've got to be chomping at the bit to get ready for this recap.

So I'll turn it to you. Welcome to Curious Canadian to the recap. What'd you think? What are you thinking? Well, I loved the episode. I was very excited for the episode. The Trading Secrets crossover is like you talked about with the personality, something like we've never seen before.

And this is another example of why trade, like, Kyle Cook hasn't spoken about this on any platforms. Trading Secrets is the only place I feel that he felt comfortable and that truly made sense for him to talk about it. Given the relationships, given the crossovers, you guys said it at the start. It was business facts versus gossip. And that was exactly where, you know, the gloves stayed on.

It wasn't ugly. It wasn't people trading shots. And we'll see what they say on the next podcast. This was just, look, this is the way that I put it. Kyle Cook, he took notes. He showed up with notes and he said he's trying to take the motion out of it. I thought that was a trading secret in itself when it comes to professional and personal conversations that you want to have.

He took the emotion out of it. He wanted to address it. He said the facts. I came away from this understanding the situation better. And you know, I got to say, Summerhouse guy, been watching Kyle Cook for a lot of years. I thought that he really showed a different side of him and taking a lot of of accountability for how he responded to this initially on watch what happens live and how we kind of addressed that he has an issue addressing things on camera. So this was a really interesting

view of that. And I left listening very satisfied not only for this topic, but understanding more about his company, the industry, and really what they're up against. So that was my full take on it. I thought it was a really, really good episode and a perfectly timed episode. episode for this exact topic. It's interesting is, you know, for these episodes, obviously I do a lot of preparation, right? So I'm looking at comments. I'm trying to see what people are thinking.

I'm trying to get all angles of everybody. And in both instances, two years ago and then two years later today, when I read a lot of the comments, especially given this topic, there's a lot of negativity and judgment towards Kyle. When he came on the first time of trading secrets, the response I got from literally everyone of the money mafia was this. is not the Kyle Cook that we see on TV. Yeah.

He is so intelligent and deep and brilliant. And he took accountability. And I'm learning from him and I'm inspired by him. This is not the party boy that we see that gets loud and proud, right? I think, fast forward two years again on this episode, this is going to be exactly what you said, David. There are going to be so many people saying, wow, this is not a side of Kyle I've seen. But I'm impressed with it. He took ownership.

acknowledged how hard watch what happens lives. He made, he made a point, like, I got emotional in the time. I shouldn't have got emotional. I would have taken a lot of those things back. I've been at Watch What Happens Live, which is what I said on that show. It is, I'm going to say, it's the most intense, the most intense TV show that's live that I've ever been a part of, and I've got to see and be a part of a lot of TV shows that film live. But the speed at which Andy Cohen drills down with his staff behind him where he's reading off the screen. He has an earpiece and he has questions in front of him. So between his intelligent brain plus the producing staff, knowing that it's strictly only rapid fire, it is a recipe for a disaster,

but it was also interesting to hear Kyle say, listen, if you don't answer the questions and you don't give them those bits, you're not coming back on. Because when I left, watch what happens live, even though I was a bartender, and they threw it to me, and I instantly deflected to my mom. When I left, I was thinking, yeah, I don't think they'll ask me back on. And that's part of this business, and that's the wild moving part with it all. But David, what else? There's so many things that we got to cover from this episode, specifically things we talked about. You know, he said she said some of the banter, some of the devil's advocate, some of the business stuff. Let's get into it. Yeah, I got a bunch of stuff to say, and just to touch on Andy Cohen for a little bit,

he's got to be the best in the business. You saw them bring him on the Traders reunion, even though that wasn't a Bravo show, probably because he's just one of those high-stake-free agent reunion people. So I'm really curious to hear that from, from Kyle's point of view. But when it comes to the meat and potatoes of this episode, Jay, I got to start where I always started. Three years been doing this now. Hopefully we got some new listeners tuning in to hear a little bit about Kyle Cook and this drama with Spritz and Craig and Osheries and Ben Soper. But here we are, back to the roots, Jay.

If there's a business term out there that I don't know of or I'm not, maybe I'm starting to get to know of it because I will tell you, there's a lot of terms being tossed around that I'm getting a little more comfortable on. I'm not having to check out a conversation because I don't know what the hell is going on. But there are a couple things, people at home, I don't know. Maybe you don't know. Let's clear it up.

Let's get Jay's professional definition. Well, personal definition, which usually is a professional definition on it. So, Jay, we're going to start there. And then we'll get into a little, the little maybe more of the opinions or the, you know, your take on on some things that are happening in the, you know, the relationship side of it. How does that sound? It sounds great. Let's start with the business breakdown.

Then we'll get into the gossip. Give me the business questions you have from the episode we just had. You gave a really good synopsis of when we last podcasted with them to the current. state of his business, right? One of those things you talked about is employees. And he talked about employees being hired, Amanda having equity, and he said all people who get hired have equity options. He said a sentence that said, if you're only there for a few months, you're not going

to vest the options. I think I have an idea of what the term vesting options is, but I really don't know. So I'm curious on what and how vesting options works. So take it from there. So mostly how vesting options work and what Kyle's referring to is with startups, you have a limited supply of cash, but you have to put incentivization on the table for your employees. So where you can't give them as much cash,

what you can do is give them shares of the business. If you give them shares of your business, right? And in exchange, you're not giving them cash. You can't just have them take the equity and leave. So what they will do is structure a vesting period. And the strategy with share vesting is the idea that you'll create a schedule to keep that employee engaged working for the company over a certain period of time. So it's often you'll hear like a four-year vesting schedule.

Example, you're going to give 4% of the company away to someone who has a high skill set or a consultant or a very important employee or an investor, a co-founder. You would say that your vesting schedule will work in the way that once you serve one year with this company, 1% is released. And after two year, 2%, 3%, 3%. And after 4 years, you're fully vested, you own 4% of the company. It's a way to get good people attracted to a company where they will be incentivized to stay and not leave and not have to have massive cash outflow for the payment or incentivization for those employees or consultants. or co-founders or investors.

Now, do you, that's a great definition, by the way. If you don't meet, let's say 1% after one year and you leave after six months, is that all prorated or is that no? It usually has like a finale date to make it to get that 1%. Typically, once that 1% is provided to you and you're vested in that 1%, it's yours. Now, every single vesting period, investing schedule, it could be structured differently. So it's all dependent on how you're,

employer or founder actually structures it. And so that all that information will be in the contract you're provided. And then when you talk about vesting options, is this strictly a negotiation tactic for employment for contracts or is there vesting in just normal in stock market, you know, trading, things like that? So when it comes to this, David, we're talking about a private company, which is Kyle's company that's not publicly traded. As we know publicly traded companies, all of us can go out and on the free market, open market, we can buy a piece of the company in exchange for the price at that point. With privately held companies, you can't just go to an open market and buy a percentage of the business. They're privately held. So this has no

conjunction with any type of ownership of other companies or things being public. It's just lover boy is a private entity. And let's just say in total, they have 10,000 shares. 10,000 shares equals 100% of the company, he can give 10 shares, 100 shares, a thousand shares to certain employees or contractors or consultants as incentivization for them to stay working at the company as opposed taking a big package elsewhere. And this, David, here's a big thing. And then let's wrap up this vested thing, the vested talk. The big thing here is when you work for small companies, it is very high risk and it's very

high reward, right? You're not going to an American Express or an Amazon and getting this big $100,000, $300,000 package and benefits, right? You're not. But if you get a small piece of a company and that company goes, sells for a billion dollars, you're going to get rich, right? Like you think about liquid death, a company that literally sells canned water. If you own 4% of that company and you're getting paid a base salary of 30 grand, you're like, that's shit. But when they get valued at over a billion dollars and bought, and that 4% turns into millions and millions of dollars, you're rich. So that's the concept behind having equity in small business, high risk, high reward. That's the dream.

That's Silicon Valley. Go to San Fran and join a startup and hopefully make it rich. But that was a great definition. We're going to move on. I think we touched on this in the Todd Graves, Raising Keynes episode about current ratio. It's funny that it kind of came up in almost back-to-back episodes. You asked me to bring it up in the recap on the episode. You asked if his current ratio was below one.

Give me a quick rapid fire. Touch on this again as it relates to Kyle Cook and Loverboy. So think about anything that's business. Think about you personally. You're listening to this. If I say how much cash you got, it gives me an idea of how much liquidity do you have. There's a balance sheet in businesses. And balance sheets give us an overall picture of the company's health.

Well, all of us listening right now, every single one of us, we have our own balance sheet. Current ratio gives us an idea of the liquidity of the company. So it's current assets divided by current liabilities. Current liabilities would be your debt. Current assets would be things like how much cash do you have. The idea when I say current means that in one year, it can be instantly liquidated into cash. So current means it's instant cash within a year period. It's not like a long-term asset or long-term liability.

And so if his current ratio is less than one, that means he essentially owes more than he has with short-term assets, which is not a good indicator for liquidity. Okay. I like that. I like that. Now we're going to move on to a term of something that we've talked about many times and something that I can finally say when we started this, I had no clue what an SBA loan was. And here we are three years later.

he's talking SBA loans to the amount we've never heard before $4.2 million. My jaw dropped. I'm sure yours did too. The max is $5 million for an SBA loan. It was so intriguing for me to actually know what the hell is going on and what a SBA loan is. But I still have a dumb question as it relates to SBA loans. If you don't mind me just sharing that. Keep going.

Let's hear it. You always talk about SBA loans and paying them back in the worst case scenario. They're personally guaranteed. If lover boy goes belly up, Kyle Cook has to pay $4.2 million himself back to the SBA loan. If people succeed in their business, let's say it makes $100 million, is that SBA loan like quote unquote free money that's given to you

that you get to keep or did the succeeding businesses have to pay the loan back? That's probably a dumb question. But we never hear that. There are no dumb questions here. If you're new to this show, right, you should know. There are no dumb questions, and that's why I want everyone asking them. And I think in this world, people are just afraid to ask questions, especially as it relates to money. Not me. I don't know. I'm not afraid to ask the dumb questions.

David's not afraid to ask the dumb questions. No one should be with this show. We are getting rid of weaponizing, blame, shame, anything as it relates to money. So I am glad that you ask that. An SBA is a, it's a loan. It's a loan for the government. It is for small businesses. It's just like when you get a mortgage, you're getting loan from a bank to buy a home. You must repay that loan. Just like you have a mortgage payment every single month, you will have a loan payment every single month for your loan. And it is paid back with cash flow from the operation of the company. So that is not something that will ever be forgiven unless the company goes belly up. Belly up means the company goes broke. That is a loan that must be repaid back in full plus fees plus interest.

Timeline on payback of an SBA loan. So how long does Kyle Cook have to pay $4.2 million back? Okay. What I like about SBA loans and people listening is there are all different types of SBA loans. There are SBA micro loans. Those are loans up to $50,000. There are SBA disaster loans.

Those are up to $2 million. There's SBA export working capital loans. Those are up to $5 million. There's SBA export express loans. Those are up to $500,000. And there's two types of big loans that you should know about with SBA loans. There are 504 loans and there are 7A loans. 504 loans are meant specifically for equipment financing and commercial real estate

where 7A can also be used for equipment in real estate, but it's also used for working capital. So this would be a 7A loan that he has. And typically when you think about how long those loans are set up, usually the term on those are going to be up to 10 years. Now, in the real estate, they'll usually go up to 25 years. So this loan is probably structured under a seven or 10-year term and must be repaid back in that period. Okay, we are closing the book on the business definitions for this episode, and we are opening

the book into our favorite, a little bit of banter, a little opinion-based, and really getting our recap on the basis, the meat of this episode of why people turning in. And I think, Jay, that has to do with the relationships involved. So as you're sitting there and you're interviewing Craig, in my head, I got to say this. Okay. When I first saw this on Instagram, when I first saw this come out, my head instantly, because everybody's so closely connected, you got Craig and you got Kyle and you got a, you know, competing company, but they're all fighting the big dog.

I thought it was a PR stunt. I thought it was a PR stunt. Let's get talking. Let's get the people involved. Let's talk about both companies. How many impressions? How many clicks? How many of this?

I'm going to buy them. I'm going to buy them. I'm going to take a team. I'm going to drive this. I could tell after this episode, it's not a PR stunt. There's some real relationships here, some really some things getting affected. But I had a huge takeaway of how hard it is to fight the big guys. Do you think, I don't, you probably don't think it's a PR stunt.

That's probably me and my crazy brain. But do you think this could end up in a positive for both Spritz and Loverboy fighting the big guy? Or do you think that this is a total disaster? I think this is a good move for both of them. Like I think they're both getting a lot of air time. They're both getting airtime on TV. They're both getting airtime on some of the big podcast. There are many people, like Kyle said, that didn't know about lover boy or Sprit

society that now know. I bet you if you look at the metrics of both of their website, they're up. I bet you the purchase, purchase units are probably up. I bet you all the analytics that are connecting to all their pages with impressions are up. So in general, because this. isn't anything that's like, you know, like super, it's not cancelable. It's not like, you're not talking about massive issues or affairs. More eyeballs are being brought to both of these companies in general. I would say it's a good thing for both of them. I like it. Now, you've got to

know Kyle Cook on the mic, and I'm sure you guys talk off the mic about business, knowing Kyle Cook, knowing how passionate he is about his business. Do you think that if Crail, Conover went to Kyle Cook and asked for, let's say that the Spritz Society deal wasn't even on the table, if he asked Kyle Cook for the same type of ownership stake that he, that his he quoted was on a silver platter, do you think that Kyle would have given Craig that? Or do you think that Kyle mostly feels the way he does because Craig has it with a rival company without really getting an opportunity to get him on board as a lover boy, owner, ambassador, etc? it's a good question based on what i know of kyle if cred came back to him with something i think he probably would have done something i don't think he would have matched the same offer but i think he would have probably done something that's my take but the big thing in i made a mention of this in the podcast the biggest feedback i have for kyle is as a business owner you know i

understand that you have these obligations that you believe others should carry because of the friendship. But man, it's 2024. It's a dog eat dog world out here. And in the entertainment biz is the tough. I've seen every industry in the world. This is the toughest business out there. Like to, I think the idea of expecting people to be loyal because you're friends with them and on a similar show and not take business opportunities in a full industry sector because of your relationship with them, I truly believe is asinine. And if that's how you feel, and this is what I was alluding to, then you got to step up and start doing things about it, right?

You got to create a board of directors, create an advisory group, make sure that you have a deal with Bravo that no one can go to a competitor, make sure you all line them with incentives in some capacity that you feel is fair that makes sense. Like, I don't think this whole idea in business of this non-contractual, we know each other, you must be loyal to me. I used to work with companies where you have father, son, grandfather. You have three lines of generations, and they all have ownership of the business. The idea of seeing, like, people in the entertainment biz feeling that they have this obligation

to be committed just because they're friends, that to me, I, I, I, I, I, I, I, I, I, Actually, like, I think that is a strategy that will put you in many losing situations. Well, I think loyal, like you said, loyalty, loyalty and friendships is expected in almost every way. The money aspect of loyalty and a friendship is always going to be the hardest. That's why they say, don't go into business with family. Don't go into business with friends because business equals money. So I get that point. And like you said, you know, he said he brings $100,000 of free booze to the house.

and for that, you know, that's maybe an expectation of loyalty. Split that 100,000 up, give everyone 10K, be a brand ambassador, and have them start paying for the booze because they're paying for something that they're investing in, right? So look at that. Curious Canadian light bulb go off. Let's go, baby. What do you got on that take? You agree?

Well, think about this. Like, with my agency, Evan is a, it's family, right? Evan's family at this point. He owns 50% in the company. But it's not Evan and I with a hand. you know your family we're good we have an agreement in place and if evan says i'm going to go to a competitor guess what he can't with our contract he cannot go to a competitor for x amount of years until or if i give him sign off so in this world even though he's truly family to me you still have to

protect yourself with the lay of the law the words on paper not just expectations because you're always going to get let down by expectations so you know that's my take on that matter i i think I think overall, like Kyle's probably processing all this and at the end of the day, I think this is a good thing that's happening, not just for the business and the clicks and everything, but I think it's a good learning lesson. I think it's a good learning lesson for him and his business and his business that is so closely related to his friends in the show and the people that he brings in his life. So I think that he might have a light bulb that go off and see how he can leverage maybe

some of these friendships. So I think he'll take that away, which is good. My last question I have for you is obviously Claudia Oshery and Ben, who on the other side of this, you know, devil's advocate, how do you think that they're feeling about all this happening? I mean, are they just sitting back with a grin on their face? Like, this is best case scenario. Or do you think they're also processing and thinking of maybe with things they could have done better or, you know, what they're looking forward to next for their company? You know, Ben has had a lot of success in a lot of areas and he's very smart. Obviously

Spritz is important to him, but he has a lot of other things going on for him as well. And I think if I'm Ben, I don't know. I don't, I don't, I don't think Ben did anything wrong here. I don't think Ben did anything wrong. Ben went to dinner with Kyle and tried to be like, hey, like, what can we do together? And Ben's trying to build his business. And Ben is trying to sign on people who want to be part of his company that have influence. I don't, any, literally, from what I've heard, both sides, and this is not biased.

it's not because I'm friends or not because I'm friends with Kyle too. I don't put any business blame on Ben's over whatsoever. I don't put any business blame on Ben. I don't put any blame on Kyle and how we reacted because it's because there's friendships involved. Like people are going to, you know, people are going to react that way when friends are involved with your business. What I, he says that he doesn't react to issues well on TV.

He's working on that. He's going to therapy. Like I loved hearing that. I thought that was great. but you know do you agree with that do you feel the same way well i think what's cool about you and i is i feel like my head the way i think is much more probably like a bet where i'm like correct all right like there's a guy and there's another guy in this show and they're friends but he don't have equity and i talked to him and he said that he has never been given equity or approach so

i'm like business wise strategy i'm gonna go sign his ass like you would get you you'd be like what the fuck so it's interesting that like you and i almost have a ben and kyle dynamic here to even have this conversation i definitely have more of a kyle we're like because i'm you know we're friends and i'm funny and we've had fun experiences together and we've you know you've met my family and i've met your family that all of a sudden hopefully down the line it's you know not that i'm entitled but like you just assume certain things will will or won't happen based off of those experiences together. You are more business focus and you separate them easier and I'm just more along for the

ride per se. But no, and that's why at the end of the day, the number one thing that solves all of these things are communication. 100%. You just communicate because communicate takes the feelings get heard. You know, the opinions get heard.

And then when things get done, no one can feel but hurt about it because you've you've communicated about them. So you're aware and you're aware of what's going on. And words are words can be dangerous. Because it eliminates, when you communicate, it eliminates the gray area. You think about this scenario. Kyle was like, well, if Craig wanted this, why didn't he come to me? Craig is like, fucking Kyle never came to me.

So you have two people that are making assumptions. We know assumptions, like I said in the episode, make an ass out of you and me. And if there was clear communication, there wouldn't be these both sides of wondering. it's a it's a hundred percent accurate because that's also my devil's advocate for crack Craig's like wait a second I've been sitting back forever I haven't done any brand deals with any other companies I've actually turned them all down but like what am I doing I want some I want some opportunity and this person came to you in an opportunity like what is he supposed to do you know like but one thing I would love love that we'll never get to see and we'll

never get to know and of all these crossovers of people involved in this episode the only person we've never got on this podcast is page de sorbo i would love to have heard page de sorbo on craig conover's shoulder giving craig advice as this whole thing's going down on what he should do because her one-liners are hilarious she's witty she's like she's italian fiery like i would have loved to have know what she was telling what craig should do if he if there was any debate of if he should do this because of kyle lover boy but he's got to offer on the table and kyle's never gone off to him. I would love to have gotten the sound bike of some one-liners of

Page's opinion on all this stuff. Let's take a shot in the dark. You take one guess. What do you think, Paige Tesorbo told Craig the doer say, go. Don't get your money, honey. Kyle's been there for five years. Yeah, he's giving you a couple of free teas, but this person's give you ownership.

They're giving you equity. My future babies need that money. Go be an owner. That's what she's telling Craig. 150%. Clip that. I guarantee that's what she's saying. Here's what I think she's saying. This is more funny, maybe not true. So Craig, should me, you and Hannah start a can cocktail business and take them all out?

Yeah, I can see it both. You know how she's got that like insane confidence? Like, wait, I'm on the fucking show. Like, why don't we just start this now? All right. So to wrap this, Jay, how do we get you on an episode of Summer House? Kyle's just got to invite you down to the summer house. You got to be in it.

You got to experience it. You've had half the people on the podcast. There's a lot of relationships there. Do you think that's ever possibility? Does he have carte blanche and just invite whoever he wants? Or does it have to go through production, etc? He does have some pull. The conversation two years ago was had the conversation after this podcast was had.

I said, listen, you're ever throwing a party down there? You got anything going on in the summer. You give me a call. I'll mix it up, would love, love to do an episode, even just one to just talk shop a little bit because imagine all the angles we could, I could be talking. If I was on this episode to clarify all this business stuff, I could be in the weeds with everybody to get the full truth about it all. Do you, do you get a plus one if you do that or what? Yeah, you ought to come. Yeah, I mean, summer house, the way that they do things over there, I've, I mean, I'm in. You know,

It's interesting. I will say he's a great guy, nice guy. He's been through a lot, especially through his cancer journey. But we just had Jesse Solomon on the podcast. And I will say, I know you. I know your personality. I know him. I know his personality. I think if you two were at a party, one day you might become friends. But the day you meet, I think you two would go toe to toe, nose and nose eyes to eyes. That's a recap I can't wait for because David, I feel like you're going to have a comment or two on that one. So you could certainly mix it up, create some drama in that summer house. It would make for great TV.

Let's just put it that way. It would make for great TV. It would make for great TV. All right. Well, thank you for tuning in to the Kyle Cook episode that was on Trading Secrets this Monday and this recap and banter and discussion of more than money with the Kyle Cook breakdown. This was the first time ever that there was just so much action. in the episode and so many secrets and true feelings thought out,

I honest to God, I forgot to even ask what his trading secret was. And this is the first time ever that we took a recap and made it a more than money episode. So this week was a lot of action. It was all things bravo. I again want to shout out Kyle for coming on, preparing, thinking with logic and intention, taking self-accountability for where he missed, but also providing his facts where he thinks clarity was necessary and also breaking down the numbers and the business side of it,

things that you might not be able to do on a show that has to have quick cuts for ratings. And I also want to give a shout out to Ben and Claudia. Both friends of mine, both have been very successful in their own rights, in their own businesses. And on this scenario, I think it's honestly small little paper cut. I know everyone doesn't feel that way. It's water under the bridge.

You move forward. Craig's obviously a good asset for spritz, but also there's a lot of great assets that could be added to both companies. I think both companies will win from this. And I do agree with the whole concept of the small guys don't have enough space in any industry to be beating the living shit out of each other because if they continue to just look each other in the eyes and sit in the ring while they're beating the piss out of each other the big conglomerates the big companies are laughing to the bank so i agree with it all

claudy and ben will always be friends of mine kyle will always be a friend of mine and truly as an entrepreneur i'm hoping both of these brands win in huge ways david curious canadian You got any other last thoughts before we wrap this recap, which is a more than money first ever recap of a Trading Secrets episode? Well, there's no such thing as bad press. You hear it all the time. And however many, you know, conversations that have or clips that get out there or, you know, things that need to be reflected on or relationships that need to get repaired,

we've talked about impressions. We've talked about the price of impressions. The impressions that these companies are getting, I think when they look back on it and they all repair their relationships and both companies are thriving in a better off position for this I think that they'll be

they'll be able to look back on this at laugh the last time we had Kyle Cook on the episode the first time he didn't have a mullet he had a mullet for the last two years we have him back on he's got no mullet on I can't wait to see what happens with Kyle Cook for the next two years but we have him on the third time you never know

that guy is he's smart he's funny he's hilarious and he's going through some growth as a person and a business leader. So I'm super excited to see what the future holds for Kyle and for Spritz and for really the whole, you know, the whole core of that summer house cast because, you know, they, they have a great product at the end of the day. They have a great product.

They both, yeah, they have a great product. We were drinking it while doing this episode. I've had Sprits. Sprits is a great product too. There's a, you know, $30 billion industry. And there's a place in my business perspective, even with the agency, there's enough. business opportunity, and there is enough money to go around. And if you are focused on the big picture, you will get the big picture. And if you focus on the singles, you will get the singles.

I'm rooting for Kyle. I'm rooting for Loverboy. I can also at the same time root for Ben in Sprit Society. And in two, three, five years from now, there can absolutely be a case in which both of these companies are acquired for eight figures plus. And for both of those people, I truly hope that happens, and I believe it can happen. We all have different perspectives in business and life and personal expectations. This was a great episode to explore all those and also see where you lie. And let us know, give us five stars in the comments. I want your opinion. Who do you think was in the wrong here? Was it Ben? Was it Craig? Was it Kyle? Or was it my answer? D. No one. Give us five stars.

Thank you for tuning into this episode of More Than Money.