Trading Secrets - 185. Looking for a man in finance? The origin story behind the viral hit by Girl on Couch! Megan Boni reveals the whirlwind of capitalizing off a joke on dating, the deals behind it, and escaping the 9 to 5

Episode Date: July 22, 2024

This week, Jason is joined by content creator and the voice behind the viral sensation of “looking for a man in finance, trust fund,  6 '5”, blue eyes” who goes by Girl on Couch on social media, Megan Boni! Prior to going viral for her parody of what girls are looking for in today’s dating world, Megan was working a corporate 9 to 5 job. Shortly after her video caught the eyes of millions of social media, she found herself with a music label and brands from all over at her doorstep wanting to partner with her. Her outlying success to fame quickly emphasized to people everywhere, how people are creating and consuming music today.  Megan gives insight to how she started posting on TikTok in the first place, how addicting going viral on social media can be, where the idea to Men in Finance came from, how long after the video went viral that she was working with major music labels thanks to her best friend Amanda, why she turned down a $100k deal, what royalties look like for the song, what she wants to do long term, and who gets a percentage of her income. Megan also reveals which platform she feels most comfortable with, what it was like meeting David Guetta, how she handles the hate online, and her advice for those who want to get out of their 9 to 5. Does she want to be a pop star? How much money did she make on TikTok off that video? Has anyone reached out to her to be on reality TV?  Megan reveals all that and so much more in another episode you can’t afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Megan Boni Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Linchpin: Hiring top talent for your teams has never been easier. Linchpin is a recruitment firm that creates custom hiring and consulting services. If you are looking for a results driven and human-centered approach - this is your solution. Head over to thelinchpinco.com/contact and select Trading Secrets in the 'Where did you learn about us” section for 10% off your first placement! DeleteMe:  DeleteMe is a subscription service that removes your personal info from the largest people search databases on the web – and in the process, helps prevent potential ID theft, doxxing and phishing scams. Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan by texting SECRETS to 64000 MeUndies: MeUndies has you covered during the warmer months with lightweight, anti-odor and quick-drying Breathe fabric. MeUndies has so many different styles of Breathe underwear and they’re all incredibly cool and comfortable. Get 20% off your first order, plus free shipping, at MeUndies.com/trading Quince: Pack your bags with high quality essentials from Quince! It’s the go-to for high quality vacation essentials that you’ll be packing for trips to come. Go to Quince.com/tradingsecrets for free shipping on your order and 365-day returns.

Welcome back to another episode of Trading Secrets. I'm your host, Jason Tardick, and welcome to the pre-market trading segment, where I'm going to tell you a little bit about what you can expect from today's episode, an update from the market and a quick update from my personal life. If you've not subscribed to the podcast, please just smash that subscribe button on Apple and Spotify. That really helps us out. And go check out this entire interview on my YouTube page, Jason Tardick, and all of our clips on Trading Secrets podcast page on Instagram. Today's guest is Megan Bonnie. Ever heard of this song? I'm looking for abandoning finance. Trust fund. Six-five blue eyes. Well, one day she decided

to sing it into her phone and then post it on TikTok and all sudden, 55, million humans sought and her life changed forever she left her job she got a label deal she was offered tons of money but declined it she's going to tell you in this podcast what she thinks she'll make in a year from now exactly the structure of that deal how it works how much she's going to make on that deal and you're going to hear a lot of discussion around this whole concept of virality now stop take a deep breath know that anyone in 2024 can go viral You listening can go viral. It can change your life. This concept has changed the trajectory of a lot of businesses, a lot of just economics of social media, and we all need to know about it because there's

no age restriction on who can go viral. It could be anyone, anytime, any place, and it can change your life. So trust me, this is an episode you can't afford to miss. An update from the market. Wow, big shakeup. President Joe Biden is stepping down. And it looks like. like Kamala Harris will be running now and the big question mark will be who is her VP and do the Dems fully get behind her and support her. Now it looks like the answer will be yes. Who will be the VP is a big question mark or her running mate. No one knows. But the big thing that I want to talk about is in politics. It's about the impact this has on the overall stock market. We know that the current president, of course, is Joe Biden. And we know that he was running against the

former president, Donald Trump. Now, what are the big things here is those were two individuals that have taken office or are in office. So when it comes to the stock market, the stock market is all based on future expectations given today's information and historical information. So when there is more unpredictability, there is more movement. There is more volatility. So we will see much more shift in the market strictly as relates to who is running and what their likelihood of winning is just because there's more unpredictability. But you know what? Enough of that. Enough of the politics talk. That's not my thing. My thing is how the numbers will be impacted. Quick update for my life. I was in Nashville's fantastic, rested, recharge, relaxed. It was in Tampa Bay and still

I'm in Tampa Bay this week. Was at the Jake Paul fight on Saturday. Boy, the business and economics behind that is absolutely mayhem we'll leave that discussion to another episode another time and right now let's ring in the bell with the one and only megan bonnie trust fund six five blue eyes welcome back to another episode of trading secrets today we are joined by content creator in the voice behind the viral sensation of looking for a man in finance six five blue eyes ever heard of it who goes by the name of great girl on couch on social media. Megan Bonnie, prior to going viral for her parody

of what girls are looking for in today's dating world, Megan was working a corporate nine to five job. Shortly after her video caught the eyes of millions on social media, she found herself with a music label and brands from all over at her doorstep. Whying to partner with her? Her outlying success to fame quickly emphasized to people everywhere, how people are creating and consuming music today. We are going to chat with Megan about her experience of going viral overnight, what her career plans are moving forward, and where she sees the evolution of social media and music going from here. Megan, thank you so much for being on Trading Secrets.

Thank you for having me. I'm honored. What a wild, wild world it's been for you in the last one? What has this been? Two months? Yeah, it's been two months. Okay. Love your opening. Yeah, okay. Two months. You got 55 million views on this video you did. And I saw over 26 million streams or downloads on Spotify for this song. Yeah, I like can't even keep up. But I think I think you're right. I mean, that's fucking crazy. It's so crazy.

I'm going to get into all the questions that the money mafia has. The money mafia is our listening base because they're going to want me coming off fire. Of course. They want the numbers right away. But I got to start with what life looked like before this happened. So you were doing parodies. You had a couple videos go viral, but nothing like this. And you're working nine to five as a corporate retailer?

I was working in wholesale at like a company called Outer Stuff. They do license to parol. So it's really similar to fanatics. I was selling to mom and pop shops across the U.S. I wasn't like going out. It was more like e-commerce side. Okay. It was very easy job.

It was comfortable. It was an amazing company. Okay. And then I would come home every day and sit my fat ass on my couch and brain rot on TikTok. And then I just started, like, posting as a hobby. Okay. Just for fun. Just for funsies.

Yeah. And then I, like, went viral a couple times. So fun. It's honestly addicting going viral. Yeah. I mean, it's like, it's very connected to, like, casino mentality, right? Like, you hit the jackpot, you go back to that casino. And then you'll, like, never hit it again.

But anyway, that's beside the point. But, yeah, it was really just a hobby before I had, like, a small following before I posted this acapella song. Acapella. But I had like 130K followers. It was so fun. Yeah. Tiny nano influencer, whatever.

Yeah. And then I posted that video. And then things went nuts. I just talked to you before you came out on the show. I said, where are you going? You go, you're up with David. Get it. We'll get into that.

Right now, though. You have a master's from Temple University. I'm graduating in the fall. Okay, graduating in the fall. So that's coming. You have a bachelor's at Penn State, and you're doing this whole sense. doing this wholesaling in corporate retail sales. Talk to me about a career like that for anyone that it might be interested. What can you earn in something like that? Yeah. So you're

definitely not going to earn six figures, especially right off the bat. I mean, when I started, it was like 2019 in the corporate world. So like my salary back then was minute, like tiny, like disgusting. You could not. Give me an example. Like 40K. Okay. Which like what? That was My first job out of school. Yeah. Slowly grew up, still, slowly, you know, with time, you've got to ask. You got to be your biggest supporter. Of course.

Still made under six figures. So I was like, I still had help for my parents, bless their souls. Thank God I'm lucky enough to have parents who helped me live in Manhattan. Yep. But it's like impossible. Yeah, it's impossible. Okay. So you wouldn't recommend?

this career path? No. So it completely depends. Like if you have people in your corner who are willing to support what you want to do, then like I say go with something comfortable, go with a salary job right out of college. It's like the most, it's very comfortable. You learn a lot. I learned so much. Okay. But you got, you can't stay at the same company forever. Okay. Good to know. You did not stay at the same company forever. So let's, you took that big leap into social media. Yeah, wait. We'll get into it. But before we do, tell me about the idea of this song. Like, so when you're doing the video, it looks like you have wet hair, like you just got out of the shower. Yeah, like, I'm an idiot. Why don't I fucking dry my hair? Yeah, the whole one, literally one sixth of the U.S. population saw you in that moment, which is wild. Yeah. But, you know, I think about the Super Bowl, they fill what? I don't know, it's like 70,000 people in the stadium. Fifty four million songs. So did you, this song? Did you write it? Did you have an idea?

Did you have help writing it? How long have you been sitting on it? Tell me about the before. So I think a week before I posted the Acapella Man in Finance. Yes. I made a satire video about my best friend and when she goes on dates and she's one of my only other single friend, I get like anxious because I don't want to lose her as my single companion. Ah, okay. But like I'm obviously happy for her, but like then whatever.

And then I like in my mind, I like, spiraled and was trying to think of basically impossible, impossible traits that men have that, like, I feel like dating today and online dating, it's like ruining everything. Interesting. And it's making every. Wait, why? Because I think it's making everyone have like such higher standards than like, like, this is so messed up. But like, if I'm on hinge and I see a guy and he's. perfect every, he's beautiful, blue eyes, six five, but he's like a bartender. Yeah.

I'm like, immediate X, even though what if we fell in love and had babies? It's like there's way too much supply. Exactly. Especially in New York, right? It's too much supply, too much demand. It's overload. Okay. So I was making fun of those girls who like constantly complain about being single,

but then have a laundry list of needs that are impossible. Yeah. Like, we're not going to find someone who works in finance with a trust fund of six five blue eyes. I'm sure you've seen the statistics. It's like literally impossible. I think it's two men. It is like two men on the entire planet. So you come up with this parody.

It's from your living experience. It's a little satire. It's funny. What did you like have it all written out? Did you plan like, okay, this is going to be the moment. Like, what was that like? Yeah. So I tried to post like, I try to post like four times a week.

So after I filmed that initial video about my friend going on a good date and me being like fake happy for her. Yeah. I was like sitting on my couch. I smoked my weed pen and I like thought of the lyrics. I just wrote in my notes, finance, trust fund, six, five blue eyes. And then I think like a week later I came back, I forgot about it. Yeah. Came back to it.

Had just gotten out of the shower, which I guess, like I feel like my hair's wet in a lot of my videos. So like maybe that's like a standard thing. Maybe that's the winning formula. You take up. But yeah, I took out my phone. I was like, oh my God, I forgot about this. Yeah. started speaking it at first. I was like, I feel like it's not that hard. Like, all I'm looking for

is a man in finance with a dress fund and six times. Yeah. And then I just like kept repeating it over and over and I was like, oh, like this is a bob. This is a bob. So you post it. And then how long did it take for it to just spin out of control? Yeah. I'm not going to lie. It was like pretty instant. And wild. Like I went to bed. I think it was at like a little over 100 K views. I posted it at like 11am, went to bed, 11, I mean 100 K views. I was like. Which is, that's a lot for just to give perspective. Like at this point, when you see 100K views, you're like, holy shit. I have another. It wasn't like, holy shit, because I've had videos that have gotten millions of views in the past. Okay. But it was never like, they were

never trends. It was just like me reacting to something and having a funny face or like. Sure. Sure. So I went to bed. I was like, amazing. Did my cute little viral thing today, like this week. So, like, I can chill for the rest of the week. Yeah. Go back to work. Yeah. Literally went back to the work next day. I was like, oh, shit. This is kind of blowing up. I woke a couple hours later, a million views. And then I saw the first, like, DJ remix it. And I was like, oh, my God. It's actually good. Oh, my gosh. And then at what point did it hit, like, 10 million?

I think it was like, I think it was less than a week later. Damn. Okay. So this just slowly ladders. It was huge. Slowly ladders. A week later, 10 million people see it. With what point are you like, okay, this is actually monetizable that I can leave my job. So luckily, I have a best friend who works in the music industry and she was like, you need to do something with this. This is Amanda. Yeah.

Okay. Yeah. She's the best. Yeah. She was like, let me help you. And I was like, please, for the love of God, because I don't know what I'm doing. Like, what am I supposed to do with this? Now, what's her background?

She works out like a boutique music manager. company she represents pretty certain like no one i don't know if you've heard of them or not i've i don't think i have but she grew up in new york city lives in la and was so helpful for me like in that opening period because i didn't know what i was doing i put her email i think in my bio and she was like we have like she was going out reaching out to labels put me in front of atlantic put me in front of universal, put me in front of all of the biggest names. How long after though? Like two weeks? Two weeks. I would say like a week and a half, I was like on meetings 24-7 with music manager, entertainment lawyer, and all these different labels.

And then I kept like in the back of my mind, I was like, okay, like, I'm down to do this song, but like I don't want to be a pop star. Yeah. Did you think you like, did you think pop star, like, Wait, why would I think that? And why would you not be down to be a pop star? Okay, I'll let you know in a second. But, like, when I first got these offers, they wanted to sign me as an artist. Like, I don't know what makes them think I could write an album. Yeah, okay.

Based on, like, a couple of rhymes. Yeah, yeah. But, like, honored, I had to pass because, like, I've never been, I've never been passionate about, like, legit songwriting. Okay. Like, it's my dream to be writing parody songs on S&O. Got it. That's your dream. Okay.

So that was crazy that like they believed in me that much. So I did a really like specific deal that like people have never heard of. It's a one song deal. Okay. It doesn't normally happen. So. All right. Before we get into the one song deal when maybe even before Amanda starts to help you with this stuff,

you're getting just like blown up just like from every which way from this one song song, this one video. What is like the most outrageous either dollar amount you got offered for something? Or was there like a big celebrity that reached out that you're like, what the hell? Like what were some of those moments like before you had other people on your team helping you field all this stuff? I mean, there were so many. It was more like the DJs. It was like the TikTok DJs who were in my DMs being like, how much do I have to pay you to like blah, blah. And I was like, and also my. My dad's a lawyer.

Okay. He got this copyrighted two days after I posted it. Oh, he did? He was on it. Like, bless his soap. Okay, so if he did not get that copy written, then anyone can use it. No, it's like you have to copyright it within 90 days or 60 days of original publication. Okay.

Which after that point, I don't know what would have happened. Thank God we were on it. Okay. But some DJs wanted to pay me 100K and then to just buy the rights. And now it's like, whoa, whoa, whoa, whoa, whoa. Did you ever think about taking one of these deals before you had management? No. You didn't even blink twice at 100K deal.

Why do you say that with such certainty? Because 100K sounds like a lot of money, but it's really not. Yeah. And I was like, if this random bimbo from Instagram is willing to pay me 100K, then I better get out there and start seeing what legit. What it's worth? Yeah. Unbelievable.

Okay. So then you get signed, right? So you end up going with, it's the capital. Is it capital polydor version, Germany? Yeah, so it's like a German label, a UK team, and a U.S. team, which is like great because it's global now. And so you signed this record deal, or label deal. How long after the TikTok has posted, three weeks?

I think it was like two and a half weeks. It was so fast. 17 days and you're signed to a deal. I was like, I'm sad. Okay. Now, were you, ironically. enough on my way up here. I was giving you a little foreshadowed this and was like, I got to hold this for the podcast. Amanda Hirsch was downstairs and we're talking and she's been on the podcast before

and she had said, you'll have to ask her about UTA. Everyone's saying she's not with UTA. And I said, no, that's the Hock Tua girl who's not with UTA. But like at you, look at how mad you just, you just got mad right there. Huck, Tua, spit on that thing. Like, I didn't do that. I don't know. She has talent. There's a lot of facetiousness happening here. I could see like a live boxing match or something. Dude, everyone's saying that? Wait, really?

I swear to God, I haven't seen that anywhere. I swear everyone's saying that. I swear I haven't seen that. Why wouldn't I be down? You don't like her? No, no, no. I never said that. Okay. I was a little upset when I heard she was signed to UTA.

Even though like it's kind of the same thing. We both blew up saying a very short something or other. Sure. Mine was able to be transformed into a song. Correct. So when I heard that, I was like, what? Like, what? It really just started getting everyone in UTA.

Like, it's not, I guess it's not like that hard. Okay, so your frustration was you're just like, you felt special that UTA reached out to you. And then UTA reaches out to her, and you're like, I don't feel special anymore. Like, I guess, but like, I love UTA. They're my saviors. Interesting.

But UTA did, just for the, I mean, get the facts right here. UTA did not sign her, correct? I don't know. Okay. I don't know. We'll have to explore that. Stay tuned to the recap. We'll try and explore that further. We'll find out. Okay, but UTA does sign you. Do they sign you before or after you do this label deal? They signed me like in unison. I think I signed with Universal Music, which is like the label. Yeah. I was talking to them kind of at the same time. So like it was really, I think I signed with UTA like on the spot. I was like, yep, I'm there. Like, why not? Okay. Yeah. 17 days after you post a video. You got U.S. T.A. signed. You got a label deal working for you. Seventeen days after, are you still working your job? So, yeah. So I think it was a week after I posted the video. I put in, I was like, I have too many, like, interviews and too many opportunities right now. Worse comes to worse. I'll quit my job for the summer and I'll start looking again in the fall. Yep. So I put my two weeks in,

but like, by that point, I'm like, still had to go into the office for two weeks. Yeah. I was like sitting at my desk and I was like yeah yeah just like am I doing here hating your life like famous on my phone and then like sitting at my desk like no one there's a parody there right there now but you don't have like a lot of these deals they work you know I run a talent management company a lot of them could be 90 days receivable 60 days receivable 120 days receivable music the the payments are extremely delayed so you do you have income that's hit right on the spot yeah okay you do Yeah. Where's that coming from? When I signed with Universal for the royalty deal.

Okay. They paid me upfront. Got it. Like an advance. Okay. And then I just got a separate advance from a publishing company, Warner Chapel. Okay. Huge.

What do you mean huge? It's just like a big deal. Like a seven-figure deal? No, but like... But much more than the $100,000 deal. Yeah, yeah. Like a $500,000 deal. Can you share?

No. How come? Because I would, I don't want, you're like, I'll do that on my TikTok. No, it's just no one needs to know that. Okay, I'm going to guess it's, you don't have to tell me, but am I warm at like 300 or am I not even close? I'll stop at that. You're warm, but it's prettier than that. Okay, got it. All right.

You've given me enough. I'll stop there. So with like, within it with royalties, I know how, like, I've talked very openly with my book deal, how much it was, how the advance works, how the royalties per book of profitability work against that. And then if you sell over that, I get like a very small percentage of the advance. Is it similar in the music space? It is similar. But my managers, like my publishing deal, I'm at like 80%. Already of the royalties?

Of any, like, licensing. Like, when they go out and license the song, I'm like, they got me, like, the best deal on earth. So then once you hit the advance, you can then start earning more. Is that how that works? Yeah. Yeah. It'll be like a yearly or I think it's like a quarterly. check. There are too many things for me to keep track. That's a great problem to have. So like I can't

tell you exactly. Yeah. But I assume I'll be getting checks from the royalty side and the publishing side. Okay. For years to come. You said the word, there's a few moving parts here that I know listeners back home like because we hit like every industry and we try and just understand it because we never get exposure to this. We're not taught this stuff in the classroom. That's kind of like the thesis of this show is like let's learn this stuff so i don't know we just know or maybe we could pursue a career in it because we're inspired by someone so you're mentioning a lot of things here in the music industry i just don't know shit about them but when you're saying so there's universal but then there's like the label and you said the word universal's the label okay so universal's the label so what do they do

what does that mean they're the ones who are marketing the song right now i don't know if you saw a flash mob in london yes i did guerrilla marketing baby yeah okay interesting so they're in You're in charge of that? You're in charge of put, yeah. Okay. Pushing out the song as much as possible. They're the ones who are sending me to Europe so I can get on stage with Geta. Okay.

So I can shake my little touch on stage on festivals and all that. Okay. And then I'm like not going to be good at explaining this, but like, I think the publisher are the ones who license the song out so that it can be used in ads. It could be used on Love Island. It could be used on in movies, TV, in ad, like, yeah, I just said that. Yeah, I just said that. So the publisher then is doing like the licensing stuff.

Yeah, it's rather confusing. Okay. So you got the label and the publisher. And they're both having a lot of success with this song. I hope so. I haven't heard anything wrong. Because I did like a funny little bit because of my backgrounds in finance. I did a funny little video parody you did.

And I came on. And it got like, I don't know, it was like two and a half, three million views or something. It like did really well. And now anytime anything happens with your song, I always get a DM from someone that's like, oh, do this. So I saw the flash mob. Okay. So you got UTA. You got the licensing portion. You have the publishing portion. And then you also have income on top of this coming from a video that does 55 million views. Like the TikTok. Doesn't the TikTok creator fund pay you for that? No, dude. They don't pay you anything. They stopped because they just changed it right before I posted my video. They changed it to the creator fund, or whatever it's called now, you can only earn money on videos. that are longer than 60 seconds. How long is this video?

12 seconds, 17 seconds. Oh my gosh. So not a penny from that. Yeah, not a penny. Interesting. So it was so frustrating when like the song, like when it was peak virulness and everyone's like, are you making so much money?

And I was like, not yet. Yeah. Like not yet. Interesting. Okay, so that'll come. So the money then is all based off, which I wouldn't expect, but it's all based on the actual advantage.

dance from the label from the song from the actual song which is a joke like it which is the wildest part about it yeah okay fascinating so then when they do a deal with david getter right so on spotify that's another area that streams there i was going over the numbers this morning it's massed over 27 million downloads as of this morning with like different artists that have done the song right we just released an EP yeah and wait so is that what they did they release CDP. So that's why there's six versions of it? Yeah. So like my whole thing, like I, from the beginning, I wanted all these, I didn't know it was going to be such a crazy thing. I thought everyone could just post whatever they wanted. Right. So it turns out I'm wrong. Okay.

Turns out like, obviously the label needs to like be in on it. And I think we went with like the versions that had the most engagement. And we decided to go with them to drop. Okay. So I see your five, top five, at least. There's Man in Finance with David Getta, Man in Finance G6 Trust Fund. Right, that's the OG. That's the OG. Man in Finance Blue Eyes, Man in Finance Rios Mix, man in finance 65. Now, the one with David Getta has 14.3 million downloads. Man in finance, the OG one has 12.5 million. And then down from there, it's like 85,000, 50,000, 60,000. So the big ones are David Getta and then the OGG6 Trust Fund. Right. That was the original publication. Do you get paid off of downloads on Spotify streams? I should know this. Like I'm

pretty sure yet. Okay. But you don't know like the number. Like you mean like like you have like you because I always want to like how much. Spotify royalties work. I'm pretty sure it's like two little penny. Yeah. It's not much. Yeah. But yeah, I don't know. I think it's like I don't know. I will have to again, stay to the recap. We'll dive into it. But I think it's like a few thousand bucks per million or something. You're right. Yeah, right from Spotify. So again, it's like pennies on the dollar compared to other things. Correct. Got it. Awesome. All right. So when they worked with like a David Getta, do they come to you and do you have like say on who's allowed to buy it? Yeah. Yeah. I mean those like five remixes that we just dropped with like the TikTok. Yeah. DJs. I was like I gave

permission of course. Yeah. And Getta like what am I going to do? Turn them down. Yeah. Yeah. Like what the hell. I didn't even like believe my manager when she said he was interested. I was like, Stapp. Was there anybody you did turn down that like people wouldn't know? No, but I got into like some little fights with some DJs because it was all happening so fast and like people were playing it live before it was posted to Spotify or Apple Music. Okay. And then like they wanted to drop their own versions and I was like, you got to reach out to like my music manager. I don't know what I'm doing. Like I don't know how this works. And they're like, I saw that you're working. with David Gettah, like, never mind. Like, why did you, like, lead me on? I'm like, I'm not

leading you on. Like, I don't know what I'm doing. Because you have no idea what you're doing. And the second, though, you have representation. They take over all that, right? Like, you don't, you don't handle one more conversation. Correct. I mean, unless it's like my DMs, but. Yeah, but other than that, you're just moving full speed. Thank God. This is a wild, wild phenomenon. So when, I mean, I'm very familiar with this whole idea of 15 minutes of fame, right? So go on the bachelor that people tell me enjoy the five minutes you're done it's over and i was just like that's fine like if it's over it's cool but like i'm just going to like i'll enjoy what's here while it's here that was 2018 right so fast forward 2024 things are still going well when people come to you and

say 15 minutes of fame you mean like my ticto comments that like your ticot comments or like or even people that like just truly care about you like friends and family like hey like this might not last like they're not even trying to be rude they're like seriously no i know just curious like one i guess like What's your overall, when someone says that to you, how does it like truly make you feel? And two, the second part would be what are some of the thoughts you're having of how to prove those people? Yeah. So I do get a little annoyed, even though like half the time it does come with love from like the people like the older people in my family. Sure.

We don't get it. I'm like, you don't really have to get it. Like it's a big thing. Welcome to 2024. Like, whoope Goldberg said my name. But no, it's it's definitely a little annoying and it does put some added pressure on me to like, okay, like I did this. Where the fuck do I go from here? Yeah.

What do I do? And then pressure on like my socials and like posting and you're seeing, you're seeing your 15 minutes is up. And like all I can do is continue being myself and continue like posting kind of like I did before this happened. sure sure because yeah i mean i really need to strategize overall yeah because i'm not going to the music industry so i'm running with the song for the summer but like i need a hunker down after the summer i'm going to start taking acting classes okay improv so just get into the entertainment like just step full force into it yeah like i prefer to not be full-time influencer like i prefer not like i don't even yeah yeah i'm not like trying to sell

other people's products. Okay. I think I would do really well like in rep. Interesting. Okay. So you wanted to like maybe a little Matt Rife like like a little comedy type? Yeah. Okay. Female Matt Rive. Yeah. There you go. The most hated woman on her. All right. Maybe that's your future. If and when it is. You're coming back on this show. We're going to talk about it. All right. So on May 24th, there's another TikToker. Amanda LaHath, I believe is how you pronounce it. She posted this. Ooh. I love that. Vega. It has no problem. Just chirping and going out. after anybody but she posted she's great yeah just like hawk to a girl all right she posted a video warning that even short-term deals can lead to debt and loss of creative control you quickly

dismiss these concerns publicly you come back with a nice little video talking about your legal representation tell me just a little bit about that like did anything she say have any sort of validity whatsoever the only thing she said that had validity was that i was paid of not a million but a very large amount of money up front that if the label doesn't recoup in the time period, I have no loyalty to them. I don't owe them anything back. Okay. So that was wrong when she said like you're in, she's in debt right now, which it's not true. Because you don't, you, they're the ones now that are that want to push it. They, but you're not putting any money on a table, are you? Like a self-published book, you got to spend 20 grand to do it. You're not

putting any money. No. Yeah. Haven't, haven't, I haven't, I haven't, that's why I haven't even done merch. I'm being very picky and selfish. And I'm trying to not spend. Okay. Got it. So you're saving. You're bringing it in. Talk to me about the like, I understand there's the advance and everything. And in your typical social media agent, they're going to take somewhere between, depending on who they are, 10%, 20%, I've heard 25%. So I've heard 30%. Like everyone, it just ranges. A book deals different than a TV deal, which is different than management. Attorney fees are usually five percent or they charge you hourly like it's all over the place how you have to pay an attorney so that's five percent right and then i'm paying my attorney hourly but yes okay so you pay them

hourly and then uta takes what 10 percent okay and then the label takes do you oh wait are you talking about the music thing right now i'm thinking about like how many hands are in your pocket taking a percentage out so everything that has to do with the song yeah and these labels and the publisher that is only my, I made this clear from the beginning with the UTA and with my social, my manager. Yeah. That is only my music management. That's, and my obviously entertainment lawyer is getting paid. Oh, okay.

Okay. So that's only that. It's very separate. And I made it clear from the beginning that I want no crossover. Interesting. They've obviously communicated about some things, but like, right now it's separate. Yes. People are like, there's a lot of hands, but like when I'm doing my brain,

That's UTA and that's my manager when I'm going to Europe with Universal. I'm taking my friend Amanda and my music manager. Yeah. And that's that. Like UTA doesn't get paid off the music portion. Correct. They'll get paid off monetizing brand deals for you. Correct.

And a lot of these like a lot of these brand deals, of course, are asking me to include man in finance, but it's not like copyright infringement. Yeah, exactly. Because you, it's yours. Yeah, of course. We can all profit off of it. Yeah. So how are, like you, one thing you said, like, you don't want to be an influence.

You're like, I don't want to push other people's brands. How has that side of the business been going? Like, are you seeing a lot of brand deals or are these substantial amounts of money? Like, what does it look like? Yeah. So I actually am and it's honestly like I think it's the most fun part of this all because it like really gives me creative freedom to like have fun and try and be organic as possible. Yeah.

Like with regard to my other posts. Yeah. And it's really crazy. But like from the jump, these brands are just like, we just want you. to be you. And I'm like, okay. Yeah. I'll send my idea and they're like, we love it. I'm like, amazing. Easy. Like, why I was I in corporate retail this whole time? Yeah, exactly. So, yeah, it's substantial there. I, yeah, it's good. It's all good. Okay. All right. So that money's coming in and it's coming in pretty good then. Yeah. Okay. Gotcha. Life is just moving in every single which way.

Have you been able to make any money off the creator funds on other social media platforms, not just TikTok? No. And you know what? I never, but it's not that weird because on Instagram, I don't have that large following. I did a really bad job of bringing those followers over because I'm not as active on Instagram, which is a whole other story. Don't feel as comfortable on that platform for many reasons. I know every, like I know everyone who follows me on. I mean, not. I don't but yeah I did yeah so I didn't feel as comfortable posting my goofy ass shit on where like all my exes are like looking at my shit and I'm like yeah no interesting all right well what about so you started your TikTok with these parodies of like dating you've talked openly about your dating life like when you look into your career down the road or like moves have you been approached by all these I mean there's tons of

reality show dating shows out there? Have you been approached to be on reality TV at this point? You have. Yeah. Can you share which shows? First of all, I feel like they don't tell you, do they? They're like, we're filming something special in an island. Well, sometimes, I mean, sometimes they'll give you clues in casting or like your manager might just be like, I think it's this one. Have they not given you like the full? Correct. And I bless themselves, but I never followed up with them just because I'm like the, I have like, I'm shocked. I haven't said anything. like super crazy on here but like I'm worried about myself and and saying something that I'll get me in trouble. Interesting. Okay. So that whole filter thing is not your forte. No. So you think you'd

be a villain on a dating show. Oh my God. That would be awful. I don't think I'll be a villain, but like I just, yeah, I don't think it's for me. Okay. And yeah. And what? I don't think I need it. I don't. I think I do better meet a person. Has has going viral and like becoming an overnight sensation changed, like, the entirety of your dating life, too? So, funny you ask, I literally have not dated since, I know, and everyone's like, you're so dumb, like, what are you doing? Is it because you're focused on just working? I'm literally so focused on, like, make my own money.

Yeah, yeah. And, like, yeah, I feel like a boss-ass bitch now. So I'm, like, really happy right now. And I'm so lazy. You know my name's girl on couch. like the last thing I want to do at the end of the day is like go and ask a man 20 questions and like and yeah they're always great dates but then I'm like man okay so it hasn't changed significantly the the bachelorette is is airing right now I know I will have some of our listeners wanting to

know this would you ever go on the bachelorette only if I was the bachelorette so you would just skip you have to skip and make me the lead otherwise I'm not going on it dude like yeah I'm not fighting with I don't know if I can do that you're like I made it I am a TikTok star I am not going to do this bullshit I don't even think yeah I feel like my favorite reality show is love island okay I know I'm sorry gotcha I know well it's taken off right now love island well so love is blind is too like love is like totally taken over I would never do love's fine though all right I don't think I would ever I don't think I would do a reality dating show okay so reality dating show not in your future comedy likely content creation we'll see I would do one

to ask you about this. I mean, there have been, we talk numbers on this podcast, there have been so many people that have done so much with your song, right? Like you have these like crazy analysts that are breaking down the percentage or how many of these people exist or you have all these other people just doing wild things with a viral sensation. What are some of the craziest things you've seen come from the song other than going to Europe with David Gett? I think like, like Phineas, Philly's brother, Oscar winner, Grammy winner. Yeah. like making his own version and see, I think seeing all the companies like make it their own. I think the song is just, or what the song?

The four words or whatever, it's so marketable that like literally anything can be made into that beat or whatever. Yeah. So I think just seeing all the companies like make it their own, the different companies make it their own and like, I don't know, seeing Alex Cooper like dance to it. It's like fucking insane. It's nuts. Do you like, do you like do you? You want to try and create another version of this? Or are you like, there's no way to reinvent this wheel?

So, like, I'm a realist. Okay. The sequel is never as good as the original. Okay. So you're not going for the sequel. And I'm so scared. Like, imagine I, like, wrote something and everyone's like, this sucks. Like, I don't think, I think I'm content being a one-hit wonder.

Okay. So you're like, I am one-hit wonder. See what happens. With David Getta, the first thing I'm thinking about is you're going to Europe. He'll be performing. I'm curious like what that looks like. Before I get into that, though, you know, when people go on reality shows, a lot of the time they get off and then like the lowest hanging fruit to grab in the quickest ones are like cash deals to do bar appearances and stuff. Obviously, you're doing an appearance with David Getta in Europe. We'll get into that. But have you got any of these bar deal cash grabs? Interesting. I'm surprised by that. You are? Yeah, I'm surprised by that. Yeah, no. I would think they would do like, you know, whatever, a few thousand bucks show up. do your song and lead real quick. Cash. Oh, yeah. I'm sewing bars. Wow. I'm shocked by that. Okay. Interesting. Now, with this whole David Gedda Europe thing, like, what do you, what are you doing?

Yeah. So, I met Daddy Getta in Vegas. Like a month ago, I think. What'd you call him? Daddy Getta. Daddy getta. I say into his face. It's our little inside joke. We just goof around. Anyway, met him in Vegas was obviously so nervous. He's a legend. Like, you just don't know. if you're going to click with someone or not, even as a friend, like whatever. He was like the nicest, most loving man, laughed at everything I said, which gave me the confidence to, like,

get on stage with him in Vegas. We filmed some content before he was due to perform. I walked in the venue with him, was like right behind him the entire time. He turned around, gave me a wink, and was like, I'm playing you next. Got on stage and literally, Okay, I keep saying I blocked out. I wasn't like drunk. I blocked out from like

It's just the high of it all. I like don't remember being up there, but I remember loving it. Yeah, you were just in it. It was yummy. Okay, but do you like when you get up? So when you go to Europe, obviously you're gonna be there when he does your song. Yeah. But like this is different. Like do you get up? Do you sing it? Do you just dance? Do you crowd serve? Like so funny. This is just different. They gave me a mic and I literally was like, yeah. Woo! fine ass but they'll give me a mic I'll do the same I'm not I'm not singing my lyrics like first of all I'm speaking in the video it's really just me speaking

yeah but I just like thank God I have rhythm and can dance a little yeah I'm just like feeling like a DJ like I'm trying to think like okay you're laughing too because it's like it's all ridiculous right like you're not a songwry

I'm the laziest person. I don't even rage anymore. I raged in, like, high school. It's the craziest shit I've ever heard. Like, you create a song, but you're not a song where you're up with David Gettas, so you have to be there to sing your song, but you don't sing. You don't know how to sing. No, like, I can totally sit.

But like, it's a joke. Oh, okay. Gotcha. The whole thing is why, has there ever, like, being through this now, has there ever been anything like this before? No. There's nothing to compare this to in the world. Nothing.

And, like, my cousin told me the other day, that she was in an exercise class. And they played my song in the exercise class. And the woman teaching the class said she was my cousin. She was like, have you ever heard of her? And I was like, no, who is this woman? So it was just like, people coming out of the woodwork, bro. All over, left, right, and center.

Who have you had anyone like a big actor, actress, or someone you've been like just completely blown away that they stopped you or that they knew you or they DM'd you or something like that? Yeah, David Spade. Wow. That's cool. So random.

Where did he message you or did you run into him? You and David Spadege's buddies now? DM'd, yeah. Both signed to UTA where we are kin. Interesting. I'm wondering if like, you know, you see this not to bring her up, but Haley, the Hawk to a girl. And you're so, I hate to bring it up. But then you see what's happened with you.

And it's very different, totally different. But it's also similar. But there's some similarities. And what was like five, ten years ago going on reality TV is like the only way for a normie to like make it out in this space. It feels like this is the trend. Like when someone sit back at home hearing this, do you suggest they get on TikTok and just start doing stuff? Do you think this is the new trend of how people become famous? Yeah. Unfortunately, I do. Like, I think that we all, like every human sits at home and comes up with these

dumbass ideas or monologues or whatever it is inside their head. And I think like, every human sits at home and I think like it doesn't hurt to like post whatever you're thinking and not caring. And like if that's something that someone's interested in, then like post away. Like post as much as possible. Just keep rifling. Because like yeah, I didn't I didn't even think it was going to be a trend. I thought like it was just going to be a because there's a huge difference between a trend and like a viral video. Yeah. Oh yeah. Totally different. Yeah. Trend and a viral video pops. A trend is when everyone in their motherfucker is copying and pasting and repeating. Not to bring her up again, but I feel like Hocktua, is that a, I guess it is a trend.

Yeah. Well, now everyone's saying it. I think, I don't, yeah, I guess it, well, it's not really a trend. I don't know. It's trending. But it's a huge viral moment. And same with mine. But like, it was just like the fact that I think like thousands of DJs on TikTok, we're just posting their versions.

I haven't, I haven't seen all that. I'm like, it's impossible. I feel like yours is so. much more monetizable than hers, though. She should be making, and getting that merch out there, though. Well, she's selling the merch, right? I don't think so yet.

Oh, she's not? If she's not, she should. Well, again, in the recap, stay tuned. I'll look this up, and I'll get back to you on this. If you had to, because I was going to ask yourself, I'm going to frame this question in two ways. Knowing what you know now, because you had 17 days, there you go, you got it.

17 days, you get signed, you quit your job. You see what's happening because we brought up Hawk to a girl, Haley, again. What is one thing you would tell? Like if she was in the room right now and you're like, hey, I've been there. I've done that three months ago. You should know this. What would you tell her?

Oh, my God. I don't know. I think I'd say get some social media accounts up, girl. Yeah, she doesn't even have any. Like, that's the first order of business. Yeah. I've seen her on the Brianna chicken fry and I saw her on Zach Bryan and that was it. Other than that, okay.

First order of business, that's for her. I'm going to pose the same question to you. You go back in time. You had to move quick. You had to move fast. Sounds like you did a fucking shit ton of stuff right. Like copywriting, day two, UTA, label, and 17 days quit. What is one thing you would have done differently with the whole business side of it?

I think, like, trusting my own gut and, like, realizing that, like, I'm an adult now. And, like, I look up to my parents so much. But, like, I think, like, now that I'm older, I'm getting my MBA. I think like listening more to like the things that I want to do like for example actually no I'm not going to say that just like listening to me I know I can tell you like all fine but like listening to my own intuition because it worked the first time with the video going viral so like and also like being confident in my decisions because sometimes I'll make a decision and I'm like won't see why I really want to do that so I just think like backing myself

okay I feel like I surrounded myself with like the best people I could possibly yeah find but I also think like maybe rushing into it in the long run will not be the best for me like who knows like okay yeah so so that's like an answer you could probably answer that question better in like a year from now it sounds like correct do you know for sure I remember the first time like off the batch 2018 you get off and you start for the first time ever you got people that are like clapping back at you right and you're just like it like parallel it's like what the fuck and then you say like I've gone through a long journey of like kind of training myself and you know even today I'll hear people say things that are completely untrue or mislabeled.

I instantly want to jump on the mic and I want to clear up the air. But that's not always the best case for many, many reasons. That's something I've had to work a long time at. Do you struggle with that at all? Because you have so much love, but you also have so much fucking noise coming at you. Of course I struggle. I'm not like super human. Yeah.

You don't seem like, I don't know if it's a front. No, I'm like, I think that I'm like a very nonchalant person. Yeah. I'm like have, not crippling. I have anxiety. I take medication. I have depression. I go to a therapist. Like I'm very. Logical. Yeah. You're like a finance. Like I help myself. I help myself. So I like, I see the hate. Yeah. And then I'm like, okay, yes, great. But I have a huge following. Yeah. So like whatever. I like weigh the pros and cons. And like sometimes, yeah, it gets to me. I see one bad comment and I delete a video. Okay. Got it. But the clapping back, like,

I don't know unless I'm like speaking in an accent and like not being myself like I did with that other girl yeah yeah I just let him just let him go I don't think I need to like address every rumor okay thing just yeah just okay that's good do you think is there any world in which you go back to that corporate retail jobs no no love you out or stuff but no not happening no like if anything I can like I'll like open my own marketing firm which I don't want to do but like that would be cool But you could do that. I like that. Sweet. And then give me a prediction. Crystal balls in front of you. Let's say, it's always tough to do this. So just give me your best shot. Five years from now.

Five years from now. Like hopefully a steady boyfriend. Yeah, five years from now, what is like, like, your professional world? Tell me how you see it. How do you see it? Manifested. What does it look like? Working at SNL, living in a sick-ass apartment paid for entirely by me.

I'm in Soho, amazing closet, and just making people laugh. And maybe like my own Netflix special or something. I love. So you're going into comedy then? Comedy is the direction it looks like. She's going into comedy. I mean, the last thing I had on my notes, I think I know the answer. But from like, it's very fair to say, especially when you consider brand deals, in an annual

basis from the day that the song was released from one year from then. You will definitely gross over seven figures of, like, you will make over a million dollars in gross revenue from that one TikTok within a one year period, no doubt about it. Yeah, yeah, correct. Is that what, like, did you ever? You did not expect that when you posted that video. No, of course not. I would have done my hair. It's a crazy world we live in.

You see some of these, like, they have like million dollar listing in all these shows. And they're telling all the kids now, like, it's not what it was. Wait, are you watching owning? Yeah. Yeah. I literally just binging that before. Yeah. They're like we need, they have a podcast studio in their real estate. Yeah. Office. Right. It's like that's what they're doing. Yeah. They're like we're selling influencers. Yeah. Because like you think about actually you think six foot five finance guy is going to be your next guy to buy that beautiful place. And it's not. It's going to be someone like you that just overnight. It's crazy. Yeah. And it's like someone like me who's a little bit more traditional and stuff. It's hard to see. And a lot of my listeners who are millennials are going to just hear that. And it's just going to be incomprehensible to them. So, I mean, like, listen, I used to see random girls go viral on the internet. And I was like, so envious.

I was like, it's so easy. Yeah. That's like a misconception. Like, I was on TikTok for four years before, like, this happened. Right. Exactly. Before being discovered. Yeah.

Well, I will say this because, like, especially as a talent manager, when I saw the video, I went down and looked at other videos of yours to say, is it lucky or is their talent? And like, and I'm not saying it because you're here. I was like, there's talent. You're like, you do funny shit. It's like you have engagement. Right, but there's also luck. I'm blonde.

There's luck too. Like, yeah. But there's like a lot, there's definitely a lot of these things. It's like the perfect storm. Luck occurs, but there's also, you've been doing it for four years and there are some, you've had some pretty damn good content. So I'll end with this before we get your trading secret. What advice do you have?

Like for anyone out there that is in that 9-5 still, that doesn't want to be, that thinks they could hit it big or do something different. Yeah. What's the biggest tip you would give to those people listening right now? The biggest tip I would give is don't leave a comfortable position until you are making money elsewhere or until you have a backup. Because for so long, I was like, I should just quit my job. And then I'll have all this time to look for another job. But I think it was like the way that it happened, I still had a comfortable job.

I stuck to my gut. I was like, I'll see if this goes anywhere. A week later, I was like, I gotta get out of here. Yeah. So I think, like, just making sure you're being smart about it. You're not rushing into things. You're not, like, always, like, moving with your gut feeling and you're thinking smart about next steps and not, like,

I'm just going to do, I'm going to follow my passion. Like, yes, it sounds amazing, but, like, you got to have a plan. I like it. Have a plan. And I think that was my biggest question because I saw when you quit your job so fast. And I was like, I see how these payments come in. There's no way. And to see that you had the advance of royalty, it's genius.

You waited for that to happen. Yeah, I signed it. And I was like, it's more of my salary. Bye-bye. See you later. I'm never coming back. All right. Megan, we got to wrap with one trading secrets.

So it's a tip that you just can't get from anyone else other than you. You can't learn it from a professor in school, a YouTube or TikTok tutorial, something that is very unique to your wildly fast. success and it's a trading secret that only you can come from your experience. What do you got? I think like if you are single and you're in New York City, stop looking for a man in finance and be your own woman in finance or your man in finance, whatever you want. But I think like people need to bank more on themselves and be independent. I like that. And like I know my whole song is like a joke about finding a perfect man. But like now, dude. Yeah. Do it yourself.

I like it. Easier said than done, but like... Easier said than done, but I think what's cool is this song, which has changed the whole trajectory of your life and your finances, was all stem from a parody of people trying to look for exactly what you're singing about facetiously making fun of it. That's kind of crazy. Yeah, like also, like be smart about your money. Half my money is in a money market account right now.

I have an LLC now. I mean, but like, it's legit. Like you you yeah and continue education. Yeah, I like that. I think that's why it went viral. I think I like internally took everything I was learning in my business course and like put it into that video or something. Yeah, well there is a we just had the apartment guy recorded with him and he talked about how still to this day every day at night he does something for what he just calls continuing education. So whether it's like researching other creators or he does acting class or comedy class or like case study is whatever it is he's like i always like continuing education is it'll continue no matter

like what you do it'll continue to make you do well and the last thing i got for you with the trading secret about your money market so i assume one thing you focus on is just taking like you've recognized this money came in it came in quick who knows it'll happen but you've been pretty good about not spending much is that what you're implying i've like yeah i've always been good at knowing my limits and yeah i'm not like going and buying a car right now that's for day i'm sure good stuff Invest, invest, invest. And the biggest thing with people that get money quick from something like this, be prepared for taxes. Because, like, they will call the taxes. Talk to your CPA. All right, Megan, if people listening to this are not following you and they want to follow everything

you're doing, where can they find all things, Megan Bonnie? Yeah. Instagram at Megan underscore Bonnie, B.O. and I. TikTok at girl underscler on underscore couch. Okay. Girl on couch. No the. Just girl on the couch. That's a fake account. Oh, wait, no. The the is a faking couch.

Yeah. It's a faking cop. Yeah. And then on IG, it's just Megan. Underscore, right? You said that. Understory, bye. All right, guys. Go check her out. We're excited to see what happens. We'll probably have to have you back in a year and then five years see what you're doing with all this newfound fame. It's going to have to happen. It's going to have to happen.

And you know what? We also might have to, what would be fun is if we did a we'll have to figure out like with the six five dating a man and find it to be fun to try and set you up with someone in new york city film film it film it going i'll have cat and i will screen them all to like yeah that would be so funny who knows we'll see what we could do through our own version of the bachelor and you'll instantly be the lead but me Megan thank you so much for coming on training secrets thank you thank you ding ding ding we are closing in the bell with the one and only the curious canadian interesting man we got a lot i'm glad you're here because we got a lot to talk about there's a

lot of moving parts here wild episode so much to learn from one one video with girl on the couch david i know your thoughts got to be running before i turn it over to you if you guys haven't given us five stars please subscribe to this podcast give us five stars like us on youtube give us a comment, subscribe on YouTube. But David, girl on the couch, what are you thinking? I'm thinking a lot of things, Jay. I mean, I feel like this is kind of my topic. This is a little bit niche to me.

I'm scrolling on the TikTok machine all the time. These things are popping up. I'm seeing them. Some of them turn viral. Some of them you never think of again. But Jay, here's what we're going to do today and moving forward to. Okay. That's right.

We're going to recap, but we're not necessarily going to recap. Maybe like we used to in our OG days. we're regurgitating a lot of the stuff in the episode. You know, we're going to start leaning to more. It's recapping the topic instead of necessarily the stats. And when you talk about this topic, we're going to recap the topic of virality in 24. And I think you can relate to this.

So the way that I'm going to start it off is this, okay? You're now the elder statesman. You're six years into this world. I think that you did it, I'm going to say, even though it sounds messed up to say, you did it the hard way. you went on a show it was a dating show it was popular you beat out 30 guys to get to three and then you got kicked in the real world you're debating job you're debating you know showing up to a bar and making 5k and you had to quit your job and you're still grinding you're grinding

you're grinding it out to get the socials up to keep the brand deals to make sure that you're relevant and you're doing a hell of a job and here comes girl and coach and here comes hawk toa and we'll get the hawk toa later but these people are one and done videos They're matching and superseding some of your socials. They're bringing in massive numbers. How does it feel? Do you feel like you're the old man on the doorstep, shaking your fist at all the youngsters coming up?

Or how does it feel to be shared in the same space with them with how they got there? That's my main question when I think about this episode. It's a great question. It's one I haven't like thought about it, honestly. Like this is the first, I got to be honest. I have never thought about this question ever. this is the first time i'm thinking about it i think one of the healthiest things you got to do in this space is really not look left and right because it'll totally screw you up because

everyone has their own journey uh but the fact that now it could be one video just like one moment in time right you think about haktua she's drunk on the street does an interview that's 10 seconds that will change her life for the rest of her life think about girl to couch she's in a shower she comes up with some lyrics she comes out of the shower she's her hair still wet and she just starts singing it changed her life forever so that is what's so different today but i don't know i guess when you put it like that party is like i guess that's a little discouraging but i also know man listen i talk about on this podcast all the time what you're seeing with following does not translate to how the dollars are spent where they're spent um i've even talked about this in the bachelor franchise like there are certain people in the

bachelor franchise that are held at like a certain hierarchy. For example, like if you're a lead in the bachelor franchise, you're always seen as like above cast. But I know a lot of cast that their followings are less than leads, but they make a ton more because of the power of their brand. So I guess the best thing to do is just stay in your lane. That's why I try to do. But it's fucking nuts. It's insane. What surprises you more? This is near and dear to your heart. You own a talent agency you do your own market research you got two unique examples so what what things surprise you more here you got girl on coach who said from a year from the release date of that 14 second video she's going to make seven figures okay that's fact she's probably even close to that right now

and then you got hoctua a five second video and she's amassed over 3.4 million followers on instagram and ticot since it happened that's three x your socials and you've been in the game for six years when you just look at that what's more surprising to you dude the honestly seven figures off the song great like cool the fact that she's a mass between tictock and instagram over three million followers from having a 10 second 10 second i can't even talk interview saying hawk to us spit on that thing is the most fucking mind-boggling thing i've ever heard like it's got It's got to be one of the most viral moments that we've seen in recent memory. I mean, you think about like Gypsy Rose and how big that blew up.

And you think about some of these other like viral things that have come along the airwaves. I mean, it was one of the most viral things for a week. And everyone was all over her because she didn't put out any socials. She had no socials for I think it was like two weeks, maybe three weeks after that she was going viral. There were so many fake accounts out. You know what is a number I would love to know. how much money was made off people impersonating Hawk Tua making money off merch, Hawk Tua 2024, all those things where Garan Couch has her dad who copyrights it two days

after the video goes out. Thank God for that. I would love to know how much money got made off that merchandise. I guess another question as I think about it in these two people who are stepping in this foot, how stressful must it be for them to figure out what is next, right? They've both put their jobs. They're both in this full time. Give our listeners some, you know, some opinion of being in their shoes.

How hard is it to figure out what is next and what is the path? Yeah, you have the following. Great. What do you do with it? Yeah, you made a song, you're going to make seven figures off it. You quit your job. What are you going to do with it? You have to figure out deep down why, like if I was managing them, I'd be like, why are people following you?

Why? Because, David, if I pull up my stats on Instagram, last 90 days, I reached 3.4. million accounts made over 133.6 million impressions and you think about the percentage of these impressions in accounts reached that actually hit the follow button it's very low that's standard though like I see numbers from all accounts the amount of people that will hit the follow button is low for hawk toa she needs to deep dig deep like why the fuck are 3.2 million humans hitting follow figure that out and step into that. But I think it's going to be tough because they're going to have to really figure out

how do you take this jumping block and keep people interested. And so the only way you could do it is, I think, tap in your authentic self and see if people will gravitate and stick to that. But it's going to be, it'll be tough. But the end of the day here, and I'll end with this, David. If you put up numbers, you will make a shit ton of money. in this industry, period. So it could be a Hawk Tua interview,

but if she continues to post and she's putting up numbers, her life will change from social media, just like brands that use commercials on TV shows. If those shows put up numbers, they pay more for the exposure. I mean, Hawk, too, has got 12 videos on TikTok. They're averaging about 6.5 million views.

She was three weeks late even getting a TikTok, and she's still putting up numbers. Let's put into business terms, short and long. you got a short or long hawk tua and girl on couch what are you what's your position in both of them look that's a full circle question right there little business little short long little stark market talk we're treating here this is trading secrets the god i mean you know girl on couch she's been in the game for a little bit and she uh like i said in the thing she i've seen her content it's pretty funny um so i think she's got another shot to put something else

together that could go pretty viral i could see her getting into stand-up comedy and having a long run so i would put some i'd put some chips on her long game hawk tua just in preparation for this i saw some of her like normal videos it's like what am i watching why am i watching this i don't get it i'm like you know there's some people you want like you look at you know like Alex earl when Alex Earle started right like you get it like you get you know like she you just you're you're watching the videos and you're like I get why people are like engaged to what she's saying and how she's saying it or I mean there's a million of them right and uh cat cat's one of them like I get it right she's so talented she's so relatable she's beautiful she's fun like I understand I don't this hawk to

him man I don't yeah I think I'm with you on that if she doesn't do her own like girl on the street version of like how she got famous and trying to get reactions out of people or maybe slogans or she's got I don't know what it is but I'm feeling your position girl on coach she clearly has some work ethic to her I think she actually is pretty understanding of what she wants to be I don't think she wants to be overly big like she definitely didn't want to be a musical artist she definitely doesn't want to be an influencer she wants to work on SNL she wants to be in the parody game she wants to make funny video she wants to laugh at herself she definitely has a pretty good understanding what she is and that's why I think longevity wise

I would bet on her the overall interview in the podcast I thought was great um to be honest I was like rolling my eyes when it was like okay I know what she was on for and I don't know what I'm going to get out of this I actually ended up getting a lot out of it learned a little bit about the music industry learned a little bit about the copywriting um and I thought to that she had some really good advice along the way so overall I thought it was a really really good interview um definitely left me surprised and definitely left me moving, you know, moving to, you know, want to continue to be engaged in her content, which is the, should be the goal for her coming on podcast like this. Okay. First of all, let me take a step back. For those people listening saying, like, where are you

guys going with this conversation? I know we've even had some feedback in our focus group. People talked about having too many, like, reality stars on. So we're trying to change concepts and that's coming. But this is not reality stars, right? This is not. influencer this is 2024 welcome to the game right two people ordinary humans just living their lives working nine to fives one's a teacher ones in corporate retail and within 60 seconds their life changes this is different this impacts anyone anyone listening to this might have this happen to them that's the world we're living in now now going back to hactua the one thing you can't deny those is the numbers she's putting up crazy numbers it reminds me a little bit

of Bobby. If you know Bobby, like she's known for her awkwardness. And you look and you're like, what are you doing? But you can't stop looking. And that's why she does so well. And she puts up numbers. And so I think if Hawke to keep putting up numbers, she will have a very, very, very, you know, multi, multi, multi million dollar career off this from one interview on the drunk streets of Broadway, Nashville, Tennessee. And like you said, this is reality now. We've already came up with the stats of 89% of kids in elementary schools are saying that they want to be an influencer when they grow up. This is as relevant into what our lives are being, like it or not, as us having a retirement, our retirement specialists on. It is just an industry that is in front of our faces, that is a consumer-based industry of people that just get locked laser eyes on viral moments and viral people.

and whether they stick with them or not, it's always going to be a case study for as long as we live. And it probably has been for longer than we even know. It's just happening quicker and faster with more dollars and more avenues to make money than ever before. I got one question for you.

We'll end with it. I couldn't agree more. In the next year, one year for about you and I are podcasting, do you think we see a viral moment like we did with Hawk Tua that or girl on the couch that they'll make seven figures from one video and or within 60 days of one video that they have a moment, they'll have three and a half million followers.

Do you think we'll see that again in the next year? I think we'll see five. Wow. Yeah, I do. I think we'll see five. I just think with where the world is, you got an election year coming up, which is going to bring out all kind of just like people engaged in phones

and medias and things like that. I just think that this is the way of the world. I mean, girl and coach and Hawk Tour, or are they unicorns? I don't know, two unicorns happening within two weeks of each other and we're both talking about them today. Like, I just think that you will have at least a half dozen in the next year of people that we see,

that we had no clue about anything, who they were, what they did, where they live, that come up on our, on our phones, that come up on our, I don't know, maybe our TVs that you and I are talking about, that our podcast team's talking about, whether we get them on the podcast or not, it's going to be like, holy shit,

we have to get that person on. We have to find more about it. because we're just so how the hell are they are we talking about it's wild it's a wild world we live in and if you're listening to this still you two live in it and this is not get not reality tv this is our reality it's crazy what the answer is i don't know i think the answer is careless about what people think if you got something to say say it if you're thinking about posting something post it i don't know that's where i think i'll just leave this conversation we had some big numbers spewed here by a girl on a couch we had some great clips she was a great

guest i enjoyed her energy i think she kept it real and um yeah that's all i got and i appreciate megan you coming on and talking all about this journey and what it's been for you david anything before we're at nothing no i'm gonna i'm gonna click the follow button though i'm curious to see what she comes up with um and curious to see how she navigates this so i don't think this will be the last that we hear from her but it was it was a it was a refreshing take on uh on learning a little bit more about her story and how she got there and and how she's capitalizing from it i love it i'm gonna you know what i'm gonna i have clicked the follow button on girl on uh couch and i continue will continue to follow button yet on hawktoa hawkto it comes on the show i'll i'll click the follow

button but she's got to earn that i'm not going to be one of those three point two million that just fall in her lap no not that she gets the shit yeah no not that she does but i might need to stick bachelor data on her and put her in the pulp culture data just just send us weekly updates so we can just see what's going on there i'll tell you this much bachelor data i don't think she would ever expose it but you know she's an analytic person she she knows all the people every person that buys followers and or no or does those giveaways she has a tracking system so she could instantly tell like if they're legit or not now companies already know that like if i do a brand deal they already have technology to know like we

see his engagement we see his numbers it connects to his uh you know it connects to what he's doing actually dr shaw one of the biggest it's great it's great feedback one of the biggest gerbitology skin uh influencers in the world like next to haley beber he he saw some of my stats when i went into his office and he's like dude those are some of the those are some of the biggest stats i've seen from someone of your size so the engagement things matter numbers don't lie sometimes follower accounts do lie. And yeah, man, I don't know. We'll see. That's all I got. That's it. I would love to be in the nightclub. Listen to David, get a 6-5 Blue Ice, Fine, Ice Trust Fund with you one day. But until then, we'll just have her on and recap it and dream of previous days in our lifetime.

If you have any new songs we should come up with, let me know. We can put them out there. Yeah, we should just try. Wait, dude, think about this. Last comment. Think about how many, you know, we've had writers on. we've had musicians on like think about how many writers in their entire life have written for decades decades and not even come close to making seven figures it's unbelievable think about think about people who are going to listen to be like you have universal and you have the biggest people trying to sign her as a musical artist she's like no it's like he like you said people people would get people legitimately sell their soul to be a musical artist like that is a thing

and she's just here being like no i'm good it's fascinating comprehensive it's absolutely fascinating it's incomprehensible but it must be comprehensible to all of us because it's not going anywhere and it's here to stay so as long as it's happening david you and i will talk about it and on that note let's wrap it up you got anything before you wrap no wrap it up let's have a let's have a great week here people it's a great week sun's still shining it's still summer let's get after it's a great day you to be alive. Next week, we got Carrie Walsh coming on. A famous Olympian, one of the best Olympic sand volleyball players we have ever seen for Team USA. She's talking all the dollars and cents behind Summer Olympics. That one you can't afford to miss. We will see you next week. Make sure to

follow, subscribe. Throw a review up there for us, five stars. And again, we hope this was an episode. You couldn't afford to miss. Playing on me, making that money and money, living that dream. Making that money, money, money, pain on me. Making that money, money, living that dream.