Trading Secrets - 189. In the spotlight since 8 years old! RHONJ’s Gia Giudice breaks down growing up on reality TV, capitalizing on social media, pursuing law, and using what she knows to make major career moves

Episode Date: August 5, 2024

This week, Jason is joined by reality TV personality and oldest daughter of Teresa and Joe Giudice from Bravo’s Real Housewives of New Jersey, Gia Giudice! Gia has spent the majority of her life gr...owing up in front of the camera, having debuted on the hit reality show when she was just eight years old. Having gone through some major life experiences in front of millions, she’s been able to keep a steady mind for her family and her personal & professional growth.  Gia dives into her desire to be in front of the camera since she was a small child, the importance of school in her family, what sparked her interest in pursuing a degree to become a lawyer, what she has learned from growing up during her parents situation, what she would do differently from her parents, and what she believes the older generations thinks about Gen Z. Gia also reveals what her next step is, how she was able to capitalize on an old song going viral on TikTok, how to make money on TikTok and Instagram,  the competitiveness of content creation, how social media has become a huge part of high school, and what her goals are for her future! What is one of her biggest financial accomplishments? What source of income pays the most? Which reality shows have approached her?  Gia reveals all that and so much more in another episode you can’t afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Gia Giudice Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Monarch Money: Monarch is the top-rated, all-in-one personal finance app. You get a comprehensive view of all your accounts, investments, transactions and more. Create custom budgets, track progress toward financial goals, and collaborate with your partner. Plus, Monarch automates smart money moves to get you closer to your goals. For an extended thirty day free trial, go to Monarchmoney.com/SECRETS ZBiotics Pre-Alcohol: Vacations, weddings, birthdays, and reunions, there’s so much going on! Get the most out of your summer plans by stocking up on Pre-Alcohol now. Go to zbiotics.com/TRADINGSECRETS to get 15% off your first order when you use TRADINGSECRETS at checkout. Pre-Alcohol is backed with 100% money back guarantee so if you’re unsatisfied for any reason, they’ll refund your money, no questions asked. Thank you ZBiotics for sponsoring this episode and our good times.

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Starting point is 00:00:00 Welcome back to another episode of Trading Secrets. I'm your host, Jason Tartick, and welcome to the pre-market trading segment. As always, please remember to subscribe and give us five stars in the reviews, and let us know one guest you want us to have on. Now, this episode, we have Gia Judaisan. So she is the daughter of Teresa and Joe Judeyce from Real Housewives. And she has been in the spotlight since eight years old. So you're going to hear all about what that's been like to be on TV, to be in the spotlight, to go through career growth, but to also deal with both of your parents serving time in prison. So Teresa and Joe Judice both pled guilty to one count of conspiracy to commit mail and wire fraud, one count of bankruptcy fraud by concealment of assets, one count.
Starting point is 00:00:58 of bankruptcy fraud by false oaths and one count of bankruptcy fraud by false declarations and as a result of that teresa was sentenced to 15 months in federal prison joe was sentenced to 41 months and they had to pay 414 588 in restitution now what the couple did is they were allowed to stagger their sentences so one parent could be with the child while the other was serving just imagine that imagine that for Gia. Imagine that for them. Oh my gosh, just a lot of action. You're going to hear David and I talk about that in the recap, but definitely something to note. And the maturity Gia has. Oh, my gosh, it's like someone in their 30s or 40s. It really is a fun episode in one you can't afford to miss. And again, what's crazy about this episode, they were filming a TV show. I think it's with Bravo.
Starting point is 00:01:50 They couldn't give us information. They had producers there. They had camera crew there. So the TV show was filming Gia on this episode, and they're going to use clips from it, I guess. And I don't know what it's going to air. I don't even know what show it is. It sounds like it's something from Bravo, but more to come. I don't know. That was wild. But you know what?
Starting point is 00:02:09 Let's talk about some updates in the market. Last week, the markets got beat up a little bit. There was some serious pullback. Now, we know inflation is moving in the right direction, but Fed officials are a little bit more sensitive to the labor market because there was an unexpected jump in July's unemployment rate. Now, here's the thing. To get inflation, I'm going to give this very 101 so that we could get inflation to go down. We increased interest rates. So the cost of everything goes up. The cost of capital goes up. As a result of that, inflation will go down. This is very 101. And unemployment might go
Starting point is 00:02:49 up and so now that we're seeing unemployment go up because the cost of employees goes up we can likely expect a rate cut in interest rates in September so we'll see what happens but the projection expectation is that we'll see a rate cut in September and potentially will be followed by one or two more cuts later in the year meaning interest rates will go down if you have any questions on that go give us five stars in apple and put your questions in and we'll make sure to answer that these are just very 101 descriptions and i could also do more detail in the recaps or more than money episodes to explain this stuff uh in more detail i could also do some tutorials on our trading secrets instagram to provide more information on this stuff but in general what i'm reading is there are some
Starting point is 00:03:43 short-term pullbacks right now there's a lot of advisors out there giving a lot of recommendations but the overall sentiment is while we heard about a pullback yesterday, there's still a positive outlook for the market moving forward in the future. Now, what's really interesting is I've talked about on this podcast before. I don't get into politics, but I will get into what could happen to the stock market based on who the next president is. And every expert I talked to was in line with the fact that if President Biden was reelected, or former President Trump was reelected,
Starting point is 00:04:20 the impact to the stock market wouldn't be very material because we already know what policies and procedures they push, they advocate for, and that they've put in place. So the uncertainty level is less because we've already seen both of them as presidents, right? That is a very rare circumstance where you have an election where both people are serving or have served as president. So the volatility and what the decision or policy could be is a lot less because we've seen
Starting point is 00:04:54 them there. So now enter Kamala. Of course, she's never been president. So there's a higher level of uncertainty of what would happen if she was president. Therefore, that will also shake up the market. The other thing you're starting to see is just as it relates to Vegas odds and only Vegas odds. This is not opinion base. This is Vegas odds. The margin between who is likely to be the next president. Donald Trump or Kamala Harris has never been this type. It's essentially a coin flip with Donald Trump having a very itty-bitty, small sliver lead right now. But if you looked at the Vegas odds two months ago, Donald Trump was a four-to-one favorite at that time,
Starting point is 00:05:40 meaning you would bet $400 that he would win and you could pay $100 back. He's now minus $1.11. So if you put $111 up in Vegas, you get $100 back, strictly Vegas odds. And I say that because as it gets tighter, the more uncertainty there is, probably the more impact on the market. Now, a little update from my life. Wow, what a weekend. I went to Atlanta to see my 88-year-old grandmother. Oh, my gosh, the questions you guys gave me on Instagram to ask her were incredible.
Starting point is 00:06:12 We talked about everything what her first date was like with my grandpa. what it was like her growing up what her parents were like what my mom was like as a kid a teenager in college i mean all the questions it was amazing the thing that killed me is i said so you know the date went really well with grandpa how did like he follow back up with you and at that time in the dorms they had one phone and so you would call the phone and just someone that was on that floor would pick up that phone and then go to the person's room it was for her name's marcia And so they're like, Marsha, Lenny's on the phone. And so he called her dorm room, which is only one phone per the entire floor. And my grandma said to me, she goes, that was a good year. All the guys called me that year. I was dying. But it was unbelievable, such good time. Then I came back to Nashville with my cousin. We went to the Zach Brown band and Kenny Chesney concert, which was just incredible. But this week, I'm going to Buffalo. Stay tuned for some fun things on Instagram.
Starting point is 00:07:18 I got Joey G. The Bachelor coming with me. We'll be having chicken wings, having a good time. We're golfing with some friends and my dad also will be up there. But you know what? Enough of the markets. Enough of the Vegas odds of the presidential election. Enough of Buffalo, New York with Joey G. and I. Let's get into this episode with Gia Judice.
Starting point is 00:07:37 Welcome back to another episode of Trading Secrets. Today we are joined by reality TV personality and oldest daughter of Teresa and Joe Judice from Bravo's Real Holly Swites of New Jersey, Gia Judice. Gia has spent the majority of her life growing up in front of the camera, having debuted on the hit reality show when she was just eight years old. Having gone through some major life experiences in front of millions, she's been able to keep a steady mind for her family
Starting point is 00:08:07 and her personal and professional growth. We are going to discuss all things of what life was like growing up in the public eye, how she strives to inspire young woman in her generation, her entrepreneurial endeavors, and more. Gia, thank you so much for being on sharing secrets. Thank you so much for having me. I'm super excited. Yeah, you know, what's crazy is I'm looking at like these numbers, and we just had
Starting point is 00:08:29 Howie Mendel on recently, right? And he's been in the entertainment business for 47 years, and you hear that and you're blown away. And I look at your numbers. You've been in the entertainment business for 15 years in your 23. I mean, that is a wild phenomenon. When you think about that, 23 years old, being in front of the spotlight, being in front of the camera, what does that feel like to you after 15 years of experience? And ideally, where do you go from here with it? Honestly, it is really crazy to think about, but at the same time, it was kind of all I knew because growing up, you obviously have your childhood memories when you remember when you were
Starting point is 00:09:09 little, but they're vague. But once you start to get older, you remember things more and more. So at eight and on, I remembered everything. And it's kind of how I grew up. But as a little kid, I also always wanted to be a movie star. So my mom was bringing me to auditions in New York because I was like her little puppet. She brought me everywhere. So we were constantly in the city doing auditions.
Starting point is 00:09:33 I did a bunch of photo shoots. I walked in New York Fashion Week when I was a little girl. So it was always kind of in me that I wanted to do that. And then now growing up on it, it kind of just became a part of my life. And there were times where I didn't know if I wanted to be in it or not. But then I kind of came to the realization of why not. Why wouldn't I take this amazing opportunity and kind of run with it? For sure.
Starting point is 00:10:01 And I mean, it's been great for the most part. That's pretty cool. When you think about what could be next, I know we've heard you talk about law school and taking your LSATs. And then as you're explaining, as a kid, you were doing auditions and stuff, I have to assume there's been this probably back and forth balance between like academia, like a school, like going to get your LSA, going to become an attorney, and then pursuing. everything else that falls under this space. How, like, go back all the way to, like, 8 to 10. What was, like, the school dynamic like then? And then what does it look like moving forward with potentially pursuing an L-Sat and
Starting point is 00:10:42 going to law school? Yeah. So school was always super important in my family. It was, like, no C's in this family, A's and B's only. It was, like, very important. Get home from school, you eat, you do your homework. So it's still that way. My sisters and I are all academically on board and take it very seriously.
Starting point is 00:11:03 So I feel like no matter what, even though I've been in the public eye for so long, I never questioned going to college. I never questioned not getting my degree. And right now, it was, I would say it was probably when I hit middle school because that was when my family's legal issues happened. So ever since middle school, I kind of always had that vision to become a lawyer. Yeah. It was something I always wanted to do. Was it sparked from some of those things that happened? Yeah, for sure. Interesting.
Starting point is 00:11:33 That's fascinating. Because I always felt like you, of course, you're a child like watching this happen to your family. You're like, why us? Why me? And so dealing with that, it always made me want to make a change and make things different and just make things better. And honestly, the whole experience going through the entire thing,
Starting point is 00:11:55 it made me want to still make things better, but then it almost like made me feel defeated in a way. Yeah. Because it was like sometimes it doesn't always go the right way for people. And then it's like you deal with the hardship of families. And it does come with a lot of stress. Yeah. So, I mean, I did still go into Rutgers University as a criminal justice major. I finished my bachelor's degree with a criminal justice major and a sociology minor.
Starting point is 00:12:22 While being in college, I worked at the public defender's office of Middlesex County. And then I also worked for an immigration law firm. So that, like, was really close to home, you know, because of what I went through with my family. Totally. Then following graduating, I also worked for RIMax, which is, like, a big marketing company, which also had lawyers involved. So I shadowed the lawyers and dealt with all of that. So I did have a lot of experience with that. And as I was doing all of that, my influencer career also just skyrocketed.
Starting point is 00:12:57 Yeah. So it was kind of, I was like on an uneasy scale at this point because I was like I could keep going with what I always said I was going to do or I could pause for a second and really ride this out and take this to my advantage to like the best I can and see where it goes because ultimately like law school will always be there but maybe this won't. 100%. It's one of the biggest issues I think people your age are having that that are seeing maybe newfound fame or new opportunity or they're becoming an expert in something
Starting point is 00:13:32 where people around the world are following them. The money and the economics behind that is so outweighing what the return can be for going to Rutgers, then becoming an attorney, and then working full-time 100 hours in the city. So it's this interesting decision-making that these young 20-year-olds are having to face. We're gonna come back to that.
Starting point is 00:13:54 Because you mentioned being in middle school, how this career in school, inspired you, but also it was a lot to deal with. I think about the path you're on. You're this independent boss that's killing it. You know, you have your boyfriend, like things are moving in the right direction. I don't want to make any assumptions, but for the sake of this question, let's just assume things work out with you and your boyfriend. You have a kid. You're doing your thing. And you have a middle school that has to receive a message similar to what you had to receive. What would you do differently knowing the message that you had to receive at the time
Starting point is 00:14:32 you did with all those moving parts and how you even just kind of insinuated that was a big challenge like dealing and hearing those things at such a young age? Yeah, I think the biggest thing, honestly, my parents also did a great job with kind of keeping us on the right path. No matter of what, I feel like I would even tell my own child, if this ever happened, like, just stay true to yourself, know who your family is. Don't listen to the outside noise. Like, don't look at the outside noise because you know who your family is. Like, this is just believe what they, what you see every day. And that's kind of what pushed my sisters and I through the entire thing. And because we knew and we know my family, my parents, they weren't bad people.
Starting point is 00:15:23 They didn't mean, well, they didn't hurt anybody, but they didn't mean for this entire thing to blow up in my family's face. And at the same time, I felt like the whole time my sisters and I were in protection mode. We wanted to protect our family no matter what, because that's how we grew up. Family first, always stick with your family. And that's the same thing that I would explain to like my child. I would also show her, like immense him or her, immense amount of love. And that's what my parents did throughout the entire thing. Yeah.
Starting point is 00:15:55 One question I have for you is, so this podcast we talk about finances often, right? And I had Savannah Chris Leon, and I never want to compare situations. But it was really interesting the lesson that she had learned because both of her parents are now serving time for some type of financial fraud that she believes was completely unwarranted. And so what I said from that is, given what you saw and that you are so strongly believing how unjust it is, let's forget about kind of the drama from it. But what are the financial lessons like that you learn from this? And she talked a lot about like specifics in contracts and, you know, having different
Starting point is 00:16:33 professionals, always looking over certain things. I completely agree with her. Right? Like seeing this at a young age when we talk about financial transparency and people being taking advantage of or not like knowing exactly what you're signing. What are some financial lessons at a young age you learned given what some of the things you saw? Well, not knowing what you signed. That was kind of in my mother's favor. So she, you know, imagine your husband telling you, oh, just, you know, sign this. You trust them. And of course, my father didn't deliberately
Starting point is 00:17:03 say, Teresa, sign this because you're going to go to jail. Like, of course not. But, you know, she didn't have someone read it over with her. She didn't understand what she was signing, nor did she really know. So a lesson for me with my whole situation is, of course, I'm having 10 lawyers review it. I'm not signing it. You're like my lawyer expenses her up. Yes. Until I know exactly what I'm signing.
Starting point is 00:17:27 I am filing my taxes. I'm dotting every tea, crossing every eye. Like I will never, not that I know my family didn't mean to, but I will never put my family in that situation ever. Interesting. Another thing I think that's kind of cool is you saw this at 8 years old, 10 years old, 15, 20s, now 23. So you can give such good perspective of what you've been through and like where you're going. I know there's a lot of rumblings, at least if you look on Twitter and other places. Andy Cohen's a big fan of yours. He's made kind of like small innuendos or at least some of the fans have that you could be like the first next real housewife that was, you know, the daughter of a real housewife. Suppose that happens just for the sake. a conversation and we're putting our business hats on and then you have a child that they want to bring on to the show is there anything you would do differently when it relates to like having your child on the show being a child that was part of the show and it could be anything from like negotiation compensation would you just copy and paste what you did because it was perfect
Starting point is 00:18:29 when you put the business head on what would that look like from gia's perspective I personally think that I would handle more of the battles if they involved my children. Because as much as I loved having a voice and love having a voice on the Real Housewives in New Jersey, I also get a lot of backlash for it. Obviously, there's both sides. There's like the people who love my mother and support my mother. And then there's obviously like the other side, like anything. Same with me, the people who love me, the people who hate me. And I necessarily don't let those comments affect me.
Starting point is 00:19:11 But, you know, a lot of the situations were people talking about me, were adults talking about me, which is just very uncomfortable to begin with. And as much as I would want my child to have a voice, I would rather her talk about it with me rather than like saying it in front of or saying it to the adults. Because then that's where it gets a little messy, where the fans are like, she's not a housewife and she should not be involved in this drama, which it's not like I'm trying to be, trust me. I want to be far away from all this crazy. But it's also weird that you guys are bringing me up constantly and bringing me into conversations when I'm not your child. So why are you talking about me?
Starting point is 00:20:00 So it's a very, like, hard. it's a hard thing to balance because it's like people are talking about you but people also view you as Teresa's child. Right. Even though I am an adult now, the viewers, because they saw me from such a young age, they don't see
Starting point is 00:20:16 me that way. They see me as why are you getting involved? I think that's the only difficult aspect of it. Okay, so that's one thing you would have done a little bit different, but I also think you're segueing into something that's even a larger, like, macro issue.
Starting point is 00:20:32 in the entire world that a lot of people are probably dealing with is the Gen Z generation and the working components with Millennials, Gen X, and Boomers is something like we've never seen. So these people are seeing you in the lens of like we saw Gia as a kid and now here's Gia being like a badass stepping into all of them. But it's millennials and boomers and Gen X they're having tough times dealing with Gen Z's as it relates to. working in the corporate environment, in family negotiations, and finances, all the things. What do you think? And there's probably, you know, I would say the biggest watching population of real housewives is probably boomers in Gen X, right? It's probably older. So what do you think
Starting point is 00:21:18 is the biggest misconception of that generation with Gen Zs? And like what are some things that the older generations should start to really think through twice before making these judgments? I think they, listen, I think they really judge the respect aspect, which no matter what, I'm old school as well. I believe like respect your elders, no matter what. But they, I think, are very surprised by the way the younger generation speaks up now. Totally. And I think that's what makes the floor rumble. And I think that's what like makes them say and criticize a lot of us because they are honestly shocked that a lot of us now do have such a voice. But I think that over the years, that's what has accumulated our generation to speak up, say what you believe,
Starting point is 00:22:13 and not let others judge. So I think with that and then the whole social media aspect taking over, I think the older generations also don't understand the social media aspect of it either. They don't have a clue about it. They don't understand how we're making money. They don't understand how we're succeeding. They think it's almost like a bullshit job when it's it's not. People are making more on social media than they could a nine to five. So I think they don't appreciate that. And then I think they don't appreciate us speaking up either. So that kind of went back to what I was saying, that controversy. There are those two components that also relate to the professional endeavors, right? Because I think traditionalists think of it's very linear. Like you have to go this way. And then I
Starting point is 00:22:57 could figure out what you're making and how you're making it. And so as a result of that, when people step into social media and they'll see a big dollar amount, the first thing they'll say is, well, it won't last. Well, here it is. It's still lasting. It's still here. There's a huge shift. We're seeing it in everything.
Starting point is 00:23:11 We were even talking about different real estate shows out there and how they're teaching the younger real estate agents like-promote it on social media. Promote on social media. And the game has changed. You might meet a 24-year-old who's a multimillionaire from posting shit online. Don't judge a book by its cover. I want to talk about compensation for you. Like when you were, you know, I don't know what you can and can't share, but from 18 years old, up until this season, you know, you're on TV.
Starting point is 00:23:38 Have you been able to stack some good money away from like all this working experience? And has that financially changed your life? Talk to me a little bit about that. Yeah, I definitely have been able to and I'm very grateful for that. Like I just recently leased myself a Porsche. So that was like a big like. big big girl purchase for me and I am completely on my own in the way of besides my living situation I still do live home with my with my family but financially I do cover everything myself I
Starting point is 00:24:11 really I don't really get money for my parents anymore it's kind of I'm completely on my own and that was always the deal like my mom was like once you graduate college then your next car is on you. So that's why I really didn't have a car for a little bit because my sister was at the University of Michigan. So I was able to use her car for this year until she got home. Then she got home and it was May and I was like, okay, I need to get myself a car. So I wanted to save all these months because my dream car has always been a Porsche. So I was like, this is what I want to do. And I was able to do that. That was like one of the biggest accomplishments that I was able to get myself a car and I was like felt like I was signing my life away with all the dealership
Starting point is 00:24:56 papers. I was like, this is crazy. But I mean, financially, yeah, I really am on my own. And I think that's a lot of, that's also a big misconception. People don't think I'm on my own. Interesting. People think I live off of mommy and daddy's money. Yeah. Yeah. Interesting. All right. Well, you just broke that misconception. All right. So a Porsche being your first notable big thing you're excited about those cars range, what, like 80 to 120-ish, my somewhere right there. Okay, so that's done. Congratulations. What's the next thing? Is it like you want to make a million dollars a year? Do you want to buy your first condo in New York City by 25 or 30? Do you want to be Forbes 30 under 30? Like, what's your next like thing when it comes to career and money that, like, is on your radar?
Starting point is 00:25:42 Yeah. So the next thing for sure is I want to start investing into properties. Cool. That was how my dad started, actually. So he's very familiar with the business, with how it works. And so my next thing, it should be happening very soon, but I want to start investing into properties and just kind of having my dad walk me through the whole thing. My next step is to buy a two-family home and obviously take out a mortgage and start it from there, but that's what I want to do.
Starting point is 00:26:14 I want to just start owning properties all around New Jersey. I love it. When you have that real estate empire, you're going to come back. and tell us all about it. I want to talk a little bit about, everyone's heard you talk about it. We've seen it on all the shows, the big song, waking up in the morning,
Starting point is 00:26:29 trended on TikTok, it's popped off, it's gone viral. You know, I think it's awesome. I know a lot of people are talking about it. I'm more interested in the business aspect of it. When a song like that pops off TikTok, business-wise, finance-wise, cash in the pocket. What does it do for you? Like, what can you do with that?
Starting point is 00:26:47 So at first, I was mortified when the song came around. I literally was like, how the hell did this resurface? Yeah. But it did. And literally everyone caught wind of it. It was nuts. It was like Cardi B. Wall Smith, well, Nas, Nikki Minaj.
Starting point is 00:27:03 Like anyone you could think of was like listening to this song. I don't even know if they knew it was me, but it was just this little kid crying, like singing a song. But right from there, I kind of let it ride out for like, I would say two weeks. And then I was like, I need to do something about this. Yeah. So there was a local boutique in Jersey called Hazel Boutique and very good friends with them. I was kind of just sitting in the back with all of them. And the owner, Kim, I was talking to her and I was like, you know what? I think I'm going to make sweatshirts with waking up in the morning. And Kim was like, wait, I'll totally help you out. Like, because they had all, they're really, the Hazel's like known for their sweatshirts. You see kids all around Jersey with hazel sweatshirts on. And I was like, oh, this would be amazing. So they helped. me with like the manufacturing and like this printing of the waking up in the morning and posted them on their website. Okay.
Starting point is 00:27:58 And it went crazy. So you sold a ton of those shirts? Oh, a ton. Okay. Talk to me about business aspect. Yeah. How would you get like we just had Sophia Franklin on talking about how at Barstool, she got like two and a half percent of every, of every merch sold.
Starting point is 00:28:13 Like how do you, how did you work that arrangement? So I, Hazel got 30 percent and I got 70 percent of the sales. Of all the deal, like, that's pretty good. I also just did a lot. I, I, like, love them to death, but I did a lot. Every time I wore their clothing, and still, every time I wear their clothing, I post for them. Okay, cool. It's very, like, one hand wash is the other type thing.
Starting point is 00:28:35 Got it. So they knew because my song was going to bring in so much revenue and, like, and so much business, that also, when they're looking at the waking up in the morning sweatshirts on their website, they're also going to browse the rest of the website, too, to see if they like anything from the clothing store. Exactly. They'll go by other stuff. too yeah so when you say a lot you sell like a couple hundred thousand like do you how many units are you pushing here if you had to guess you don't have to like i mean i would say definitely i would say a couple thousand like definitely i would say i would say probably over 5 000 day that's a lot i'm trying to like think of the revenue a little bit so i feel like we'll hold you to exactly
Starting point is 00:29:15 but just the idea like it it went it was it was nuts i was like wow And I people would, I would see people at the Jersey Shore wearing them. Yeah. My cousins would send me photos of their friends wearing them, like at college. I was like, this is crazy. It was super fun. Do you have to like copyright and like license or label a song like that? I did, I think, I did patent it.
Starting point is 00:29:37 Okay. Yeah. Crazy. That's wild. Okay. So a musician, a reality TV star, possibly a lawyer. Another career endeavor for you, of course, is social media. Right?
Starting point is 00:29:48 So you're doing really well on social media. We already talked a little bit about the influencing space on Instagram, 933,000 followers. Last time I checked TikTok over 600,000. So obviously, 1.5 plus at 23. Talk to me about the business of Instagram and TikTok. Like, are you making money up the creator fund? Are you doing a lot of brand deals? Yeah.
Starting point is 00:30:08 What does it look like? I think it's a mix of both. Yeah. And it's really crazy how if you only have over 10,000 followers on TikTok, you can make money off your views. Yeah. So that is amazing. And that's also just kind of, you know, something that you can cushion on and just sit on. And that's kind of, that's your money that just comes in.
Starting point is 00:30:29 You know if you post videos and you keep up with it. If your videos are over a minute long, TikTok pays you. No matter what it is, even if it's $3. But, you know, it accumulates and you keep going and you keep pushing. That's why I just, I tell anybody, I'm like, if you enjoy content creation and you enjoy making content, do it. Because you can get 10,000 followers in no time, especially on TikTok. I feel like it could just, you can rise so easily. And the way you can make money on these apps is also amazing.
Starting point is 00:31:01 Same with Instagram. You can make money just off of posting a carousel of pictures. Obviously, your reels gain you more, but you can make money even just off carousels. So the apps itself are also great with the payout. And then I really am enjoying making insane relationships with brosceles. brands. That's been something really fun. It's just been interesting because it's brands that I've loved since I was a little kid and the fact that I'm working with them now is just so surreal like for me. And that's what I enjoy the most. And that's what makes me excited to go to work
Starting point is 00:31:35 and keep going because it's something that's fun and work is fun. And that's what I enjoy. Doing this with you, it's fun. It's just as of right now doing this in my 20s, I feel like I enjoy this so much more rather than working a nine to five. Yeah. When you look at the business of, because you're filming a lot, right, especially this past season, there's a lot going on. And then the business of social media and the dollars, which one pays more, reality TV or social media? Social media.
Starting point is 00:32:06 But like that was a quick snap. Like you didn't even think about that. No. Okay. Significantly more of that. In a year for, yeah, for sure. Okay. Your peers, like your 23-year-old friends and 22 and 24-year-old friends, my understanding
Starting point is 00:32:18 is becoming a content creator right now is one of the most desired jobs for the younger generation, the gen alphas, right? So, like, are you looked upon within your friend group is like you're the star, you're living the dream? Like, there's nothing more we want. Do your friends ask you? I'm trying to get in the mind of what 22, 23-year-olds are thinking about their career. Like, do they all want to pursue what you're doing and how you're doing it? What is that like? Honestly, I think, like, yeah, sure, do my friends work? wish they could be in my position sometimes and not go to their nine to five in the city all day, I'm sure.
Starting point is 00:32:53 But I think at the same time, they don't feel like they could. Okay. I think that's also the misconception a little bit. People don't think that they can do it and that they can build to that. But they also are just like so proud of me. I think that's the best thing too. I have such support from my friends to keep going
Starting point is 00:33:17 and to keep doing what I'm doing and the brand deals that I get, they get so excited for me. And it's a very supporting, loving group. But I think that also, that's also why a lot of people don't really pursue it. Because I know people that are trying, you know, that I see them post religiously every single day. But it just takes one video to really pick up and maybe people know, and people will notice you.
Starting point is 00:33:44 But of course, doing that in the beginning, Sometimes people might feel awkward. It's like you're talking to a camera and no one's really recognizing you and you're only getting 30 to 40 likes on your TikToks and it could get a little discouraging, but it only takes that one time to maybe like really get you the recognition that you're looking for. I love it. Now I want to pull you into the friends that might have some connection to other fame or they're creating their own fame in like the fashion world. They've picked up their social media in a big way. So like people, years of years in the 22, 23 range. In New York City, it's competitive. There's a lot now of content creators here, and there's people at young ages doing big things. How do you connect with them?
Starting point is 00:34:28 Do you try and collab with them? Do you find that the 22, 23-year-olds that are starting to crush it in this space are very independent and don't want anybody to, like, kind of connect with them? Is it competitive? Talk to me about what that looks like. The young, up-and-coming hot shots of New York City,
Starting point is 00:34:45 What does it look like? I think it definitely is a little competitive. As much as you are supporting each other and supporting everything that you're doing or that they're doing, I think it's definitely competitive in the way of people want that to be them. You know, people want to accomplish those things. And I think, you know, as time goes on, sure, we could collaborate. We could do something cool if a brand wants both of us. But in a way, I think it's kind of every man for this.
Starting point is 00:35:15 themselves at this point. Because it's like when the brand is asking for someone, they want you. They're not asking for another person unless they make that recommendation, oh, I want this one and that one. But I think it is a really competitive field because obviously everyone wants that spot. Everyone wants that brand deal with that brand. Everyone wants to be those girls on that brand trip. Yes. So I think as much as it is like we're having so much fun together, we love each other. It is, I want that spot as well. Interesting. So what I was like, I think at 22, 23, especially in finance, it was like, what bank you're working for? What's your title? Where are you getting your MBA? What's your trajectory? That was a form of social currency or what
Starting point is 00:35:59 business do you own or what business do you want to own? I feel like social currency has changed. And I feel like, in its assumption, that's what to ask you, it's big on what's your follower account and how like I don't know if there's financial transparency how much you're making am I right or wrong and saying that like do you and your friends or peers or competitors do you stack each other up based on like the follower account or your social media exposure like how's that I don't think necessarily within the friends okay but I did hear I didn't go to Coachella this year but I was there last year but this year I heard at one party they literally had two lines where if you have less than a million followers, you are in this line. And if you have over
Starting point is 00:36:45 a million followers, you're in this line. So I think it's more so of the social status on where you can go depends on your social media following. Like events and parties and pop-up shops that big celebrities are holding or big name brands. It definitely depends on your following. account. What's your opinion on that? Do you think that's ridiculous? Do you think that kind of makes sense a little bit for those businesses? Like, what's your take on that business divergence of your following? It's obviously a little controversial, but I think obviously looking at it as a business standpoint, obviously the companies want the people with the most followers because in their head, they're going to think that these people are going to give them the most exposure on what
Starting point is 00:37:34 they're trying to sell or the new product that they came out with. So in that aspect, it's the business aspect, it does make sense, in my opinion, because the people are going to show you or show their viewers the most amount of people, your product. Rather than somebody who has 130,000 followers on Instagram, it's really not getting that much traction. But I mean, then there's also people that the brand, that I see brands do invite influencers with lower following because they do want to show that diversity that they are including like a big, a wide range. So I think it really can vary, but I think the high, high name brands definitely do look at the following count. Yeah. Do you think, like, my curiosity is kind of going wild here. And I don't know if you still have friends or maybe siblings you do in high school.
Starting point is 00:38:24 Is popularity based on social media following now? Like, it used to be like, you know, if you're the captain of the team or you're just a cool guy or whatever it is or girl, like that was what determined the hierarchy in high school. I didn't have social media in high school. Is it like that now? Like, is there any? My one sister just graduated high school. My other sister's going into her sophomore year. I think it creates a lot of jealousy. I think a lot of these kids now are jealous, and they're like mean girls.
Starting point is 00:38:57 So I think if they are jealous of what you have, I think it honestly causes a lot of tension in high school. So being someone who's followed by the masses can actually work against you as it relates to social connection in high school. I think so. Interesting. Because it's all social media is also so big for high school. That's all these kids do. My sister, Adriana makes like 20 TikToks a day of just like her singing a song. Like, does she make money off social media? Well, no. So it's just fun for her. She's 14. It's just fun for her. Yeah. And she doesn't even post them publicly. She posts them privately. Okay. Got it. But my sister, Adriana literally just loves TikTok. They love Snapchat. And that is there. That's what they do. That's how they communicate. Like
Starting point is 00:39:43 it blows my mind that my sister, Adriana, texts with people on Snapchat. They don't, they barely even use text message anymore. I'm like, how do you guys? I'm like, that's nuts. I'm like, if you want to look back at a text, like it goes away and they go, no, no, no, you save it on Snapchat. And I was like, it's so interesting to me too. But my sister Melania, same thing. She makes so many TikToks. Now that she's 18, she can make money off a TikTok based on views and she has the following count to do it. She would make TikToks in the middle of her high school. And I don't know, did that piss girls off? Probably. So it's kind of, you know, some people always want what they can't have and then it causes jealousy and tension. Now opposite from your sisters in high school,
Starting point is 00:40:28 you go to the real housewives, you have major following more than most of the real housewives, right? So are they coming to you at all saying like how are you doing what you're doing or are they coming you with envy knowing you're probably making more money off your social media than they have and they are the real housewives have been on the show for years. Is that a thing? I mean, I don't know if that's a thing. I don't know. Maybe it is and I don't know about it. Yeah. But yeah, I don't know. I never thought about that. That is kind of crazy. I would guess 90% of real house life do you make more off social media than them? But they don't come to you asking, like, hey, you know, any tips or tricks or anything like that? My mom, well, my mom's best friend, Jen Aden did. But we're so close with her. And she's a sweetheart, but I set up, like, her Amazon storefront for her. I set up her LTK for her. And she's killing it.
Starting point is 00:41:21 So I'm like, you know, good for you. And I'm so happy I could have helped her with that. But other than Jen, no one else, really. I feel like they, like, feel weird. I don't know. I love it. Stay tuned to the recap. We'll talk about how people make my mom.
Starting point is 00:41:33 money off their Amazon storefront and the LTK. We'll get into that. Before we get into that, reality TV, any other shows that have possibly approached you? Like, there's a bunch of shows out there. There's challenge shows. There's a million reality TV shows. Have you been approached to do anything kind of special or cool? Yeah. I was approached to do Love Island a couple of times. No way. Really? This is when I was in love. Love Island USA or no? Because that one is like popping off the season. Love Island USA. Did you consider it? No. I had a boyfriend. Oh, no, that's right.
Starting point is 00:42:05 That's right. I was like, I really don't think you would be a fan. And if, yeah, I think if you went on with a boyfriend, that could be a lot of tough work for it. Yeah, it was. Have you a better approach on any of these challenge shows? Because we're seeing some real house works going like traders and stuff like that. And the House of Villains.
Starting point is 00:42:20 Yeah. No, I haven't been approached for any of the challenge shows yet. Is that something you'd want to do? I would do a challenge show, for sure. Challenge show possibly in your future. All right, career wise, you look down the road, paint the picture. What's it going to be like for you? You got the crystal ball in front of you.
Starting point is 00:42:35 What are you doing? What do you make and what does it look like? I would love to be a millionaire one day, of course. Love. I want to invest in a lot of real estate because at the end of the day, I want to just have that commission flowing in, and then I could pass that down to my children. I would love to still be in the influencer reality world.
Starting point is 00:42:55 I would love to keep building my fame. And I do want to pull a Kim K and be a lawyer one day while doing all of this. That girl juggles the world, like literally juggles the world. But I also want to create my own brand for myself. So I do want to come out with something that really resonates with me and shows who I am. I think it's so cool all the different areas that you want to go with your career. I have no doubt you'll get there with the brand. If you had to predict one area, do you think it's going to be fashion view? What do you think it's going to be? If you thought, what about your product, what do you think it'll be? Fashion and beauty, because that's also what my content is now. It's a lot of clothing. I promote a lot of brand deals with a lot of clothing brands. And I also get invited to a lot of makeup events. So I feel like I am really focused on fashion and beauty and I would love to do that as well. Sounds like you'd have to be in the city here soon. Do you think you might
Starting point is 00:43:49 make a move? I do. I don't know if it's physically going to be in New York City. Because sometimes I just like I can't with the traffic and everything. But I think I would make the move. to like Jersey City or Hoboken. Jersey City is so up and coming right now. I would love to like invest in a place there and just like pay it off over time. So I would love to do that within the next year. That's definitely something that I'm looking into.
Starting point is 00:44:16 Then the last thing I got for you is crystal balls in front of you. Yes or no. You think you're going to be a real housewife. Yeah. Wow, let's go. You have a laundry list of things to check off your professional list. It sounds like you're already doing it. You're absolutely killing it, which is exciting. I
Starting point is 00:44:37 can't wait to have you back on when you do all these things. But we do have to end with a trading secret. So you hear a lot from professors, you hear from experts on TikTok, but not everyone gets to hear from Gia, given your experience from eight years old to today, 23. What is the trading secret that you could give our listeners as it relates to financial advice, career advice, personal or professional advice, any of the above. One trading secret with Gia, what would it be? Don't listen to the outside noise and do what makes you happy. Okay, I like that.
Starting point is 00:45:10 I do want to drill down, though. A lot of people say that. You've been able to do it. And you've been able to do it since middle school. So you've proven you do it. But some people have a tough time actually doing it. So if the noise is coming in and they're feeling it, right now they're listening this. Like, I got noise from my mom, my dad.
Starting point is 00:45:28 haters da-da-da-da-da what do you do how do you how do you just ignore it what's the strategy what's a tip i feel like just do it and prove them wrong i got you i feel like proving that like doing that action and putting that step forward yeah and because it's typically the outside noise is that they're either jealous or they don't believe that you could do it 100 percent so if you show that you can do it and prove them wrong yeah and it's a lot of those people like some of the people that are watching you that might be like she's a kid she doesn't know what she's doing They actually have their own internal issues that they're putting that on to you. And so what you're saying is take your shit, keep it, don't slime me with it, just keep moving
Starting point is 00:46:08 forward, prove them wrong. That is a hell of a trading secret. Gia, where can everyone find everything you have going on social media and all the things, where can they find you? You guys can find me on my Instagram underscore Gia Judice and on TikTok Gia Judice XX. And possibly a project of some sort. I mean, there's some cameras in the background. something's happening here.
Starting point is 00:46:29 Can you tease anything for us? I am working on a very big project right now, and you guys are going to have to see. All right. Well, I'm excited to see. All I know is you have more cameras in this room that we have set up for the podcast. So for the people back home,
Starting point is 00:46:45 there's a lot of action happening. Gia's trajectory is to the moon, and thank you so much for being on this episode, Trane Secrets. Thank you so much for having me. Ding, ding! We are closing the bell to the Gia Judice episode. A lot of action here. She's been on TV since eight years old. So many different moving parts being that young, seeing that side of TV. You're now seeing social media. And also, I mean,
Starting point is 00:47:10 one of the biggest things that we didn't dive too deep into, but both of her parents serving in prison as she was a child. And you could totally see the development, maturity and growth that's come from that. That's something we haven't tapped into trading secrets, which makes this episode unique. Another thing that makes this episode very unique, David, is they were filming a TV show while the podcast was being filmed. So they couldn't give us specifics. We know we think it's for Bravo. But there were cameras everywhere, them filming a TV show while filming this episode. I know you probably got a bunch of questions. Where do you want to start? Curious Canadian, David Underwood. Well, I didn't even know that that was a thing. So where did you actually film this?
Starting point is 00:47:50 Were you in their house? We, no, no, we filmed this in a studio. But they had a team of like six people and we had to like sign off everything for you know like so for the usage and you know there were producers there and all this stuff like her team was much bigger than the team that I had filming the podcast okay okay so that that piques my curiosity a little bit I'm also you know I think I think Gia as a guest I think I'm I'm my interest is peak with her to see what happens with her it was great to know a little bit about her backstory a little bit about her education path, a little bit about kind of the crossroads and what she's going to do with her life. So I'm kind of interested to see how it plays out because I wasn't really familiar with
Starting point is 00:48:30 her. She has a massive, massive following, almost a million followers to date. But I'm, I'm really curious to see how it plays out. And Jay, you touched on it in the intro, but I need to hear a little more about it because you referenced in the episode many times about what happened to her family. Can you just really, like, put that into, like, layman's terms and reality of, like, what she had to deal with with her family? Dude, it was, well, this is what's crazy. So it was back in 2014. And I mentioned this in the intro. So you'll, when you listen to it back, you'll see me talk about it there too. But 2014, the real housewives of New Jersey cast member, Joe, right? Joe and Teresa, those are her parents. They pled guilty to bank, mail, wire, and bankruptcy fraud. And they both had to serve out prison sentences. But what's interesting, This is what's wild that we need to talk about, is they staggered the sentences so that one parent could always be present for their daughters.
Starting point is 00:49:31 So following Teresa's guilty plea, she served 15-month sentence in prison. She only actually was behind bars, and it was in Danbury, Connecticut for 11 months because typically what happens is when you're serving and you're good in prison, one day might count as like two days, three days, four days, and they'll actually let you out earlier than your sentence if you're behaving well, it's an incentive. And then Joe served 41 months, so over three years. And then right when he finished serving, he was deported to Italy in 2019.
Starting point is 00:50:09 So they're no longer together. And it's just a wild story. Wild story. Way too close to home for me with the deportation in there. Is that something that, as any person who, who's here as a, you know, as a non-American citizen is always a little scary, but... Could you imagine, though, dude? Could you imagine, like, your service, like, one parent serving in jail, you're living your daily life like normal. There's nothing that's changed
Starting point is 00:50:36 knowing you're going to have to go to prison for over, you know, for years. Like, could you imagine you're right now, you're here, you're doing this. And then in two years, you got to go to prison for three years. Like, what? I have a son. How do you even? Yeah. And they had three daughters. Like, it's just crazy. And that's why sometimes I think the listeners, I get it. We had another, it's another reality TV star. It's another, someone who's going in the influencing space.
Starting point is 00:51:02 I thought this episode had a couple really interesting contradictory, not contradictory statements, but like topics that I want to bring up and talk about. But I just put yourselves in this girl's shoes. She's been on TV since he was eight. She's been on The Real Housewives, which is a high drama show since he was eight. And then her real life is. unfolding in front of her that nobody is set up to to understand and now she's really committing and double downing in the influencer lifestyle and wanting to pursue that and it's just it's really it's really fucking interesting like it just is and that's kind of like how I left
Starting point is 00:51:36 and how I left the episode was different how I started it when I when I hit play listen and here's the thing we're going to continue to diversify the guest list right we're going to it's it's already done the the guests are being booked but What's crazy, David, is like, this is just the fucking reality. You could hate influencing, you get hate social media, you can get sick and tired of it. The most prominent individuals at the most relevant times in the planet, what's the first thing they're doing? They're thinking of TikTok. Let me give you an example.
Starting point is 00:52:08 Simone Biles and Sunni Lee win the gold medal. And instantly, the first thing, there's video of it and it's on TikTok, they're talking about the TikToks they're going to do with their gold medals, literally seconds after knowing they want. Right? So we can run. We can hide. We can get all different people in all different industries, but it doesn't matter. If you own a pizza shop on the corner of Buffalo, you know, downtown Buffalo, you've got to be on social media. Or if you're Simone Biles, the most decorated Olympian, you find out you got gold medal and boom, you're thinking about your social media. It's just the reality. It is. And that's such a good way of putting it too.
Starting point is 00:52:43 And there are so many people that we have covered. I mean, we're, you know, 150 plus episodes, three plus seasons into this. this thing. We've had people from all different industries on at the end of the day. Like you said, this is reality. Now, I got to tell you this. She brought up the one million follower line at the Coachella event that she was at. And I think that that's been met with some like outrage, that is just ridiculous. But I want to, I want to get your take on this because I look at it. I'm not outraged at all. Because what is the difference? And I have my own answer to this. But what is the difference on an event having a million followers get access to this line and we've gone to bars
Starting point is 00:53:22 and nightclubs for our whole life concerts events there's always a VIP line what's the difference what's the difference this has been going on forever now you said it's just taking a different form of reality VIP line used to be you're a VIP because you're going to get the table and you're going to buy you're going to spend the most money now companies are almost looking at it a little bit like you got a million followers get in here because I'm going to make money off you I mean I personally is someone who's in the game and also manage people. I think it's sick. Like, oh, you have a million dollars here? Go here. Go less. Go here. I think it's so sick. I think it's stupid. But also here's, let me give you one like business reason. There are so many people that
Starting point is 00:53:59 you can fool others or you and you can fool the public. You can't fool brands because brands have the tools to understand how many followers you truly have and how engaged they are. But do you know the amount of people that just buy followers? Do you know the amount of people that do these loop giveaways which are illegal right like facebook can completely take your count away where it's like follow these five people and then get those are all like technically quote unquote against guidelines but they do these things to generate followers that aren't real at all so there could be someone and this is like the business i mean they're going to be someone with 100 000 followers that's going to have much more impact than the person that has a million bullshit followers do you see what i'm
Starting point is 00:54:35 saying yeah but i but i also look at a place like the surf lodge in montauk which is like the most intensely like influencer 101 like people are emptying their bank accounts to be able to go to a surf lodge because they know influence are going to be there because if they have 20 people in there with over a million followers and they get 25 million eyeballs on the surf lodge that means in return they're getting so many people who are going to fork out so much money to go to the surf lodge so i actually it's part like you said it's part of reality do it's a little bit like a black mirror episode where you're trying to get a little bit
Starting point is 00:55:12 of social score and social credit and it's a little uneasy feeling but it's also like if I own if I own a spot I'm gonna do the same thing too because I'm getting at the people in the door that I know will have eyeballs on them that they're at my spot
Starting point is 00:55:26 and that's gonna make everyone else who doesn't have a million followers a strive to be like those people and get in the places those people are getting which is gonna be money in my pocket all right a little bit of difference of opinion here I think if I had the spot I would find a way to like have management
Starting point is 00:55:39 and like decide how people get in and if they have following or what we can comp. I'm not going to have a fucking sign that says one million followers here or less than a million followers here. Hey, no, what's that? All press is good press? We're talking about it.
Starting point is 00:55:52 That's true. And this was years ago. So yeah, yeah, you're right. So another thing that you talk about to reality and this is something that I need to maybe educate myself a little more on. And I talked to Ashley about maybe doing this on the side. And you brought it up is the Amazon storefront and the LTK.
Starting point is 00:56:09 Can you just really talk about how that business works, how if someone wants to start an Amazon Ford or like the TikTok shop or those type of things? How do those work? How is the money made? And how can it really be a side hustle for someone who's listening at home who sees all these influencers or want to be influencers who are starting those things and how is the money generated within those? Okay.
Starting point is 00:56:31 So the big thing about LTK is you create shops, so things that you're wearing or drinking or consuming. and you link it to your LTK shop, people can then go buy it or at least click on it, and then as a result of it, you're going to get commissioned back, okay? But where it's going to one step further is suppose I have an LTK shop
Starting point is 00:56:52 or anyone here listening has an LTK shop, and suppose someone listening to this is a big runner. And even if you live in Cleveland, Ohio, your 300 friends are like, yeah, you're the runner in the group, I trust you. And let's say you link a Lulu Lemon shirt that is like, listen, I run marathons, day in and day out.
Starting point is 00:57:09 There's not a better shirt in the planet for quality, sweat control. And let's just say, like, you know, some shirts will give you rashes, like rash for you, right? So they do that. And a couple hundred people click on your link, even if you have 500 followers. LTK will then take those link metrics and go to Lulu Lemon and say, hey, look at this person in Cleveland, Ohio. They just got 300 views on your website. Let's actually give them a deal. So it's a great place for people to go when they're trying to find.
Starting point is 00:57:37 more deals. Now, the Amazon wish list, and there's another one, I'm starting to dabble with URL genius, they get really smart because if I put any product to Amazon that you're really into, David, say it's a, I don't know, it's a certain pillow. And I'm like, dude, you've got to have this pillow. And then you click into that pillow. And then for a certain period of time, I'm actually going to get the exact detail because I don't want to misspeak this week. I've been meeting with them. For a certain period of time, anything you buy in Amazon, because you clicked my link, I will get a percentage of that revenue. So
Starting point is 00:58:10 I got so many questions. I'm going to try and get so many questions. Let's just go LTK. So our LTK, Amazon storefront, TikTok shop, do I ever have to have product, have warehouse, things
Starting point is 00:58:26 that I'm selling? If I'm selling something on my Amazon storefront, do I need to have that to ship to someone? If I'm selling a foot massager that always comes up on my fucking TikTok shop and I've almost clicked to buy it, seven times. Dude, you know what comes on mind, the sour gushers? You ever get those candies? They're gushers
Starting point is 00:58:42 like mixed into sour mix and people taste test them. I get them every day. So if I want to sell, if I wanted my TikTok chop and I want to sell the foot massager, do I have to have the inventory or? Nope. So no, you're literally just selling a link. You're just generating link
Starting point is 00:58:57 activity. Now, if you want to start your own business and you want to, you know, you want to have foot massages and sell them, it's different. But you owe no inventory. You just put the link. You generate traffic to the link and then those people that buy and or buy anything from that website over a certain period of time you're going to get commission on. So I send you to Amazon because you just want to look at the pillow. And then all of a sudden you're like, oh yeah, I got to get my vitamins. I forgot we need garbage bags and you buy all that. I'm going to get
Starting point is 00:59:21 a percentage of what you buy. So all you have to do is create the content. So that's content creation almost. I'm going to put a video of me using the foot massager on my TikTok and say, you got to try this, go to my TikTok shop. I'm going to send my friends the pillow, me using the pillow. Here's a link in my Amazon. I'm going to, like you said, put my, I work out a ton. I'm going to put my workout stuff on my LTK, and people are going to click that and buy it.
Starting point is 00:59:49 Yeah, that's why like QVC is done. Like, Billy May is, remember that? I mean, obviously RIP, Billy, but like the whole infomercial, it's all going to social media. So there are people that aren't even influencers, but they're just like running a infomercial account. So I feel like anyone who's on social media should be doing this. Could be easily, especially if you're good at like selling and you're like,
Starting point is 01:00:11 you could just be on there being like, hey, I really like this product. This is why I slept till I try it. Like 100%. So I have people that I follow that have like the 2 to 4,000 follower range that like are serial LTKers like and I'm like this want to be influencer. But you're telling me that these people and they do it often and they've been doing it for years, they're making money. like flat out they're making money depending on depending on their like conversion right yeah and then
Starting point is 01:00:36 there could be just one product they crush and then that brand will reach out with them we're not talking you know it's not i don't think it's life changing money at two to four thousand followers but you know probably a couple bucks little side hustle it's just one of those things that i i feel like and i'm so guilty because i am on the consumer side i feel like when you turn the page and start using social media as not the consumer and you start tailoring it to the consumers and you start looking at as a business, even though you're already on it, I just feel like it's one of those things when you make that switch. It's so much more beneficial. So I'm glad that you brought it up in the episode because I've always thought about it without the episode. And when you brought it up,
Starting point is 01:01:12 it just piqued my, it piqued my curiosity. The last thing that I want to talk about is, and she mentioned, Gia mentioned it with her two younger sisters. And I see it all the time with my, you know, 15, 16, 17 year old hockey players in my program is Snapchat. And they don't text anywhere. What she said is true. Like they'll have text conversations on Snapchat or like text conversations where they send half their face. I always thought Snapchat was going to be the app that came to be and was going to disappear before our eyes, right? It is not only here, but I feel like it's here and thriving more than ever. Has the longevity and success of Snapchat surprised you? And second part, I know you're not on it. I don't think cats on it. Do you have any
Starting point is 01:01:58 clients. Is it something that you do in rewired where Snapchat subscriptions are having something on Snapchat is something that you really see dollars and cents for your clients? Okay. So Snapchat is one that I don't really do much on. I don't believe Kat does. But it is a platform that is really, really, really big. I'm reading something right now saying, CY Snapchat is the top social shopping platform. A new study by National Research Group shows that Snapchat is the present and future of social commerce when it comes to social shopping in the US. And I just don't have like any connection to it. They talk about how Snapchaters just love to shop and it's going to be and is a huge platform for all things, social media. It's just that
Starting point is 01:02:46 David, like I don't really get it. Like the people that do the snap communities, they're posting like a hundred snaps a day. A hundred percent. Dude, it's, it's every single thing. I don't want to do. that like that's crazy come like mega mega like superstars though like like like like who like like i think of like livy done like the lsu gymnast like she's she's like the snapchat queen yeah and like every male and female from the 13 to 21 year old demographic is obsessed with liby done because they've probably been staring at her hundred snapchats so whether they liked it or not they've seen all of her content so she's becoming a mega superstar from it this is like such a topic i feel like we're we're in the place where i'm just
Starting point is 01:03:32 like on the phone with you calling you and out of my curiosities this is the type of shit where i feel like we can go one episode a week on each a tictock shop and actually dive into like our listeners and how to do it amazon okay this week we're doing amazon storefront this is how you do this is the money that can make these the products that are hot do da da da i'm gonna end it i'm gonna stop there because we could even do that with finance stuff too i know we could have one whole topic on you know setting your kids up for future success we could have one whole topic on the importance of transparency and finances you know do what you want with your money how you want just know where it's going and why right we could do a whole we could do a lot of these topics so
Starting point is 01:04:08 i just feel like that's something we can do social media i and the rest of the world consumes it like you said it at the beginning of the episode it is our reality that's why we have these people on it's just i mean david it's like dude even here the people for anyone listening right now like the impact of the election the president of the united states social media is a main discussion for what their strategy is right so from the president down to the best athletes in the world it's i think it's just it's and what's interesting is even when you talk about like levy done what's driving like relevancy and like who the people follow and all this stuff it's no longer tv it's fucking Snapchat and social media, just the reality.
Starting point is 01:04:55 It is reality and it's kind of scary and we there are so many other points I wanted to touch on like how she talked about how a higher social media following in high school creates a lot of social tension. She talked a lot about her position on the housewives that the older generation doesn't really like a respect when the younger generation is using their voice for a lot of things when they feel like they shouldn't be. You know, there were so many interesting little things that came up in the episode. you know I thought she did a really great job I thought you did a really great job I wasn't really well versed in her or her necessarily her story with what happened to her family
Starting point is 01:05:30 and obviously like I said I'm really looking forward to seeing where she goes how she pivots how she transitions because I think that you know with her following and like you said the reality that we live in it'll be really really interesting to see how she moves forward
Starting point is 01:05:43 so I'm gonna keep an eye on it keep an eye on it make sure to give us five stars in the reviews. Make sure to go follow us on YouTube just under Jason Tardick and then an Instagram Trading Secrets podcast. And again, give us five stars. Let us know a guest you want. We are watching everything. We see it. We hear you. There's been a lot of great reviews out there. There's also been some really good feedback that we're paying attention to. So we see it. We're here. We're here for you. And hopefully this was another episode of Trading Secrets, one you couldn't afford to miss.
Starting point is 01:06:19 Making that money and money, living that dream. Making that money and money, pay on me. Making that money, money, living that dream.

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