Trading Secrets - 240. Jackson Olson: From delivering for Instacart to 6 figure deals with Gatorade?! Savannah Bananas star reveals the full-circle moments in his career within content creation & baseball, being fan-focused, and the business behind it all!

Episode Date: June 23, 2025

This week, Jason is joined by  social media personality, content creator, and star of the Savannah Bananas baseball team, Jackson Olson! Jackson, a former collegiate baseball player who had inspirat...ions to go pro after school, gained recognition from his baseball related TikTok content. After raking in over 2.5 million followers, he caught the eye of the MLB and Savannah Bananas, eventually giving him roles in social media and on the team and becoming the star attraction. The Savannah Bananas are the semi-pro baseball team focused around the fan experience with their brand of banana ball similar to the decades long format of the Harlem Globetrotters.  Jackson shares why he turned down being drafted by the Diamondbacks and how the pandemic reshaped the MLB draft. He opens up about the financial realities of minor league life compared to the majors, the decision to work for Instacart and document it online, and the full-circle moments that followed in his social media journey. From joining the first wave of MLB content creators in 2021 to carving out a role with the Savannah Bananas, Jackson dives into the business side of baseball entertainment, how he handles negotiations, and what it means to break the barrier between fan and player. He also touches on landing his Reebok deal, why he follows his energy over just his dreams, what keeps him mindful of his online presence, his current relationship status, spending habits, and more. Jackson reveals all this and so much more in another episode you can’t afford to miss! Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Jackson Olson Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! IDEO U: Feel like you're falling behind on Al? Boost your impact and drive your team forward with IDEO U's online learning experiences, including their new Al & Design Thinking Programs. You'll master machine learning with IDEO's signature human-centered approach. Class starts soon, so enroll today! For a limited time, IDEO U is offering 15% OFF SITEWIDE! Go to IDEOU.com/TRADINGSECRETS. UpWork: Upwork is the hiring platform designed for the modern playbook, where you can find, hire, and pay expert freelancers who can deliver results from day one. Perfect for businesses on tight budgets, fast timelines, and zero room for error. For a $200 credit after spending $1,000 in your first thirty days, Visit Upwork.com/save right now for this great offer. Quince: As the temps start rising, fulfill that  familiar urge to refresh your closet with Quince.  Their clothes are timeless, lightweight, and far more elevated than anything else at this price. Give your summer closet an upgrade-with Quince. Go to Quince.com/tradingsecrets for free shipping on your order and 365-day returns. This Is Small Business Podcast: if you're building something, dreaming big, or just constantly thinking about your next move... I've got a podcast you need to check out. It's called This Is Small Business hosted by Andrea Marquez, and Season 6 just dropped. If you're plotting your next move - maybe launching that side hustle, scaling a business, or pivoting hard - go check out This Is Small Business. Avelo Air Tired of long layovers and airport chaos? Let's change that by saying Hello to Avelo. Avelo Airlines offers nonstop service to over 50 destinations across the U.S, including Nonstop service to 30 cities from New Haven and Hartford. That vacation you've been thinking about? It's just a click away. Book your trip now at AveloAir.com and use promo code SECRETS20 for $20 off round trip base fares* when you book by 6/30/25 *Restrictions apply. Discount applies to round trip base fares only. Valid for travel through 11/30/25. Must be purchased by 11:59 p.m. PT on 6/30/25. See AveloAir.com Contract of Carriage for full details.

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Starting point is 00:00:00 Welcome back to another episode of Trading Secrets. I'm your host, Jason Tarduk. We haven't done an intro in a second, but what a better time to do it than right here, right now, while David Ardwin is sitting to my right. We are in Nashville, Tennessee. We just had a boys weekend. It was one hell of a time. David, just kidding. people a little tease for what they can expect this episode in the recap yeah this episode great great learning about a new industry great getting inspired by you know an up-and-coming social media star and athlete who has a really unique story of you know how he got there from instacarting groceries to playing in baseball not in the MLB in front of 100,000 people really really amazing episode and yeah little teaser amazing weekend with the boys amazing we go with the boys we do have a giveaway, so make sure you stay tuned for the winner that we announce in the recap. If you can give us five stars right now, we have things to give away.
Starting point is 00:01:06 Just make sure you put your Instagram handle and or your username so we can announce it in the recaps. The one thing I'll tell you about this episode is whether you're into sports or not, there's something happening at a larger level with entertainment and the crowds that are navigating and being, I would just say drawn to different forms of things that are occurring within these forms of entertainment, and you see that with Savannah bananas, and it's changing the game in ways that we can't ignore no matter what you do for work, where you live, or what your interests are. So stay tuned to this episode, and especially the recap. One quick little thing I want to tell you about
Starting point is 00:01:43 article I read this morning. The number of homes for sale is finally rising. Buyers aren't interested after years of frustration with fast rising prices and bidding wars. Buyers now have the upper hand in many parts of the country. There are more sellers that are cutting prices or offering concessions, such as paying for buyers' closing costs. That is due to the fact that the U.S. housing market had nearly a half a million more sellers than buyers in April. That's the biggest gap on record in seasonally adjusted data going back to 2013. That's according to Wall Street Journal and Redfin. So that's just a little financial training secret for you. But David, before we get to this episode, you got any curveballs you want to throw our way?
Starting point is 00:02:26 curve balls i don't know i think just lock in and listen i think uh i think if you haven't aren't familiar with savannah bananas go on there go on jackson's tic talk really quick see what they're all about i thought it was going to be a fad when i saw it i thought i was going to be a fad i was going to go away i didn't really pay any attention to it i was really skeptical but it's here and it's got my attention and i'm a little i'm getting hooked i think i'm getting hooked on how they're doing so well and how they're blowing up it's it's pretty incredible it is pretty incredible they are taking over i also thought a fad was you and i say where we're going to go dancing this weekend.
Starting point is 00:02:58 But let me tell you, we were dancing our little asses off this weekend. We played games. We played sports. It was good to be with you. We recap that at the end of this episode. But episode, you like that? Episud, you. Episud, yeah.
Starting point is 00:03:11 Lepisode, eh. All right. But enough of us. Let's get into the main episode. Let's ring in the bell with the one, the only. The star of the Savannah bananas, Jackson Olson. Welcome back to another episode of Trading Secrets. Today, we are joined by social media.
Starting point is 00:03:26 personality, content creator, and star of the Savannah Bananas baseball team, Jackson Olson. For those of you who have been living under Iraq and do not know the Savannah Bananas, they are the semi-pro baseball team focused around the fan experience with their brand of banana ball, similar to the decades-long format of the Harlem Globetrotters. Jackson, a former collegiate baseball player who had inspirations to go pro after school, gain recognition from his baseball-related TikTok content, generating over 2.5 million followers. Caught the eye of the MLB and the Savannah Bananas, eventually giving him roles in social media and on the team becoming the star attraction.
Starting point is 00:04:10 We're going to discuss Jackson's unique path to a baseball career, the fascinating success of Savannah Bananas, and where he sees his professional career going from here. Jackson, thank you so much for me not sharing secrets. Yeah, thanks for having me. Savannah bananas. That is a tongue twister. I'll tell you that much. I want to get into this, though. I read a little bit about your career track, and you were potentially going to be drafted, but then you declined the offer. I know the landscape has changed, but tell me a little bit about that decision. Yeah, so when I was a junior, after my junior year of college at Hartford,
Starting point is 00:04:45 I knew that I had potential to go on the draft. I'd talk to 10 or 11 teams that year, and I was pretty excited about it. Draft came and went, didn't get drafted. I had an amazing year I hit like 320 made like only three errors the entire season so I'm like all right we're doing this like this is going to happen might be rounds 20 to 30 15 to 20 who knows didn't get drafted went and played in the prestigious Cape Cod league and played pretty well there and three weeks in I got an offer from the diamondbacks to sign with them and immediately when the scout told me I was like yeah like why would I not sign like that's an obvious he's like go back talk to your coach from Hartford talk to your parents talk to them and they're like no you can't
Starting point is 00:05:24 don't do this because the reason for that was go back for your senior year and have a good year and then get actually drafted and make a little more money and have the team be a little more invested in you instead of just signing the contract after the draft where they could just tell you to leave two weeks later. And it was the best decision I ever made to decline that because now I'm living my second dream. You're living your second dream, but when you declined that, you didn't end up getting another offer from MLB from a player perspective. We know you work with the MLB now, but from a player perspective. Yeah, so I didn't get another opportunity. next year was the COVID year.
Starting point is 00:05:57 So what a lot of people don't know is that the MLB draft used to be 40 rounds. Right. So, and then like 10 years ago, it used to be like 55. Yeah. And COVID happened, and the draft went from 40 rounds and 1,500 players picked to five rounds and 150 players picked. So those were literally the 150 guys that were like either top SEC and ACC players, guys who hit 450 the year before.
Starting point is 00:06:19 It was literally the cream of the crop, and I unfortunately was not in that. but I have faith in myself that I would have gotten drafted if it was a 40-round draft that next year. Okay. But you can't think about that. That's tough when they change the draft, literally the year you're up for the draft. We went over some of these numbers.
Starting point is 00:06:34 I was blown away by the signing bonuses. For people that don't know anything about the industry of baseball that are listening to this, you know, when this first pick who was, what is he, 17, 18, 19-year-old, he gets 10.5 million, then the next guy's getting 9.7, then 9 million guaranteed. What's the likelihood that these people will have a long career in the MLB?
Starting point is 00:06:52 Hopefully a long time Hopefully it's a long time But the track record of what's happened In prior drafts A lot of the guys don't make it You can literally fill a baseball stadium And obviously have a few seats Open with the amount of people
Starting point is 00:07:05 That have ever played Major League Baseball Ever and I'm saying Got one at bat in Major League Baseball You can feel like it's maybe I don't know the exact number But 35,000 maybe Wow How many players around there on a roster
Starting point is 00:07:16 I just don't know the game On a Major League Baseball roster September call-ups there's 40 I'm pretty sure there's like 25 to 30 on the regular roster, but when playoffs come, they add more guys. Got it. Okay. So it's a tough sport to make it in.
Starting point is 00:07:28 And those are some big numbers for signing bonuses. When you were offered your deal, what is that offer? How do that work? Pennies. Literally, I had to almost pay them to go. Really? It was going to be like $5,000. But in that moment, that's where I wasn't thinking financially at all about that.
Starting point is 00:07:44 I'm like, this is my dream. I could potentially get on this team, have a really good year in low A, single A, and then make my way up. I wasn't thinking about long term at all at that point. I was just like, I get to be a minor league baseball player. Yeah, yeah. I wasn't thinking about any of that. Exactly.
Starting point is 00:07:59 Okay, cool. And then for people that don't know about the industry, if you do go single A, if you do go double A or AAA, do you know how those contracts work? Is it like your performance goes up so they just call you up and then you're paid the league minimum? Do you know anything about that? Yeah, it takes you a while. Unless you're literally Jackson Holiday, who is like phenom, like unless you're in that
Starting point is 00:08:18 category, you're going single A, you're. you're taking probably two or three years there, double A for maybe a couple of years, and then if you're lucky and you're in the right place, right time, shortstop goes down with a hammy injury, like that's your time. Derek Jeter, literally, that happened to him. Like, he went in not just because he was like, oh, yeah, I'm going to be the shortstop.
Starting point is 00:08:36 Like moving parts had to happen, and he luckily found himself starting at Schwart. Obviously, eventually he was going to start at shortstop. But like, you never know. Like an injury happens and then you go in. But from a financial standpoint, minor league baseball players don't make. They're making that signing bonus, and that's probably the most they'll make if they don't make it up to the bigs.
Starting point is 00:08:55 It's just so crazy to me how every sport is so different in success rate and also when you could start, right? You got some NBA guys or 16, 17, 18, boom, they're in the league. You got NFL guys. It's very like high school, college, then you go. Golf, an anomaly. Hockey, an anomaly. Sounds like MLB is too. Now, from a career standpoint, you're in school.
Starting point is 00:09:15 You then get your MBA, but I'm looking at your resume, man. you had a lot of jobs before things picked up big for you. I see that you were a marketing intern at the financial advisory firm, it looks like, in 2019 to 2021. I also see that, you know, you've had a ton of success now, but at one point, you were delivering groceries for Instacart. So tell me about some of your jobs before things took a wild turn for you. And like, what could you earn in those career tracks? Yeah. So I was, when I was in college and even high school, I was so invested in schoolwork and getting good grades and it came from my parents instilling that drive in me to be the best at that so when i was in school i mean my senior year i think i had like a i think i graduated with like a
Starting point is 00:09:58 three nine three nine GPA one scholar athlete of the year for my conference like things that no one would ever know now because i'm just a goofball on social media and like play for the savannah bananas but like i took i put so much pressure on myself to do well in that and so i had a lot of opportunities to do things outside of sports and to have jobs like at Not law firms, but like financial advisory places. And I just wasn't, and I had an internship and I just knew I could not sit at a desk. I couldn't put on a suit every day and go sit at a desk. I knew there was something else out there for me.
Starting point is 00:10:28 So that's where Instacart comes in. Okay. Where I didn't want to get a job. I didn't want to like say, yeah, I'm going to work here for two years and sign a contract. So I delivered groceries just to like make enough money to move to California and hopefully get an opportunity out there somewhere to do something. I don't even know. I had no idea. And I'm not saying to young kids out there that you should definitely go to California with $5,000 to your entire name.
Starting point is 00:10:52 Not the best decision, but obviously it did end up working out. But yeah, I was delivering groceries on a city bike in New York City. My brother lived there, so I would stay with him sometimes. And it was a crazy point in my life. And I'm glad that it happened because it gave me that drive to do more. And whenever I'm doing cool stuff like this and being on this podcast or being at the All-Star game or selling out Major League Baseball stadiums, Like, I always go back to that Jackson, where I'm like, I literally was doing that. And because of that and that drive, now I'm able to do this.
Starting point is 00:11:21 It's wild how those dots all got connected. Before we go to the big move and all the things you've done, my curiosity's killing me here. As an Instacart grocery driver like and doing Instacart on a bike in New York City, what could you make in a day? Like, could you make $100,200 bucks? Like, how much money do you make doing that? Honestly, I was kind of grinding it and I kind of figured out how to do it well. Like, what's that model? And so I would make, I mean, $40 on, like, per trip.
Starting point is 00:11:48 Okay. A trip would take me 45 minutes. So I was ending up making like $300 a day doing it, which as a kid coming out of college, like that's a lot. Yeah, totally. It's like 30 Chipotle burritos. Yeah. That's kind of how I like math it a little bit.
Starting point is 00:12:00 But yeah. And then you stacked away 5K? Yeah. Yeah, yeah. So, but the good thing about that and what I always talk about like from that journey, like I was posting videos on TikTok about Instacart and about my journeys. getting millions and millions. My biggest video ever was Instacart video.
Starting point is 00:12:17 No way. 12 million views. And so I was making money on TikTok in the Creator Fund. I was making more money on TikTok from those videos than I was actually making from doing Instacart. That is insane. Okay, the TikTok Creator Fund talks to me about that, million views.
Starting point is 00:12:31 I'm hearing Rumble lens. You get about like 1,000 to 2,000 per million views. Is that about right? That's about right. Now they changed it where it's only one minute videos plus. Right. Okay. But that's how, what a wild conundrum.
Starting point is 00:12:43 you're making videos of yourself trying to grind so you can go to LA delivering groceries, but you're making four or five times that from the views of that content. And then the coolest part about it was this is like the ultimate full circle moment from that time. Six months later, I was in L.A. I was making, I was actually working with some companies now and like traction was growing on social media. Instacart comes to me and they say, hey, we want you to do an ad for us.
Starting point is 00:13:07 Made more on that ad than I did my entire time working for Instagram. How much do you make working for Instagram for all those trips? For all those trips, I mean, total, probably $10,000. Okay. Maybe that amount. I don't know. Around there somewhere. Unbelievable.
Starting point is 00:13:21 All right. A lot, I feel like if I had to define your career summary, it is full circle. So another full circle moment is you're doing all these videos. You're gaining traction. You're gaining popularity. And then of all people, the MLB, of course, you're doing baseball content, but the MLB notices your videos. At this point, how many followers do you have before the MLB reaches out?
Starting point is 00:13:40 I was right after college, so probably $150,000 on TikTok. like 15,000 on Instagram. At that point with 15,000 followers on Instagram and 105 or 110,000 on TikTok, are you making good money off it or just a couple bucks here and there? A couple bucks here and there. Wasn't doing any deals before MLB wasn't working with any companies. So MLB reaches out, this is huge. This is astronomical to you that now LLB is calling you for something else. I'm Instacarting at this time. I'm in Costco in my hometown, New Melford, Connecticut. I literally remember I was getting like either toilet paper or something. I remember exactly where I was, got the message, and I was like, oh, my God.
Starting point is 00:14:13 Like, I don't know what this is. They didn't even know what it was going to be. MLB was like, hey, we have this opportunity. Would you be interested? Like, yep, I'll drop everything right now and do anything you want me to do. Okay. And so this was their inaugural class of social media content creators, 2021. You're one of the first to do it.
Starting point is 00:14:30 What the hell is the job description of a 2021 creator class of MLB for the first time ever? What does it look like? Yeah, so they didn't know. I mean, this is like the first ever. time any league did anything like this. So they had no idea. So they were basically just like go make 12 videos over the course of four months and at a baseball stadium. It could be about baseball. It could be anything. So I made like 75 videos. Okay. So they told me to make 12 and I made 75 because I was like, I know I'm not going to make a lot doing this. They weren't paying a lot. It was very little,
Starting point is 00:15:00 but I'm like all these little things that I was doing. I'm like, it's all going to pay off somehow. Like I didn't know how it was going to pay off, but I knew it was going to. And I made all those videos. and kind of distinguish myself as the Major League Baseball creator. And I was trying to do that the whole time. We know you're doing really well with social media. And there's a lot of money behind that. You did 75 videos. Are you making less than $1,000 per video at this point?
Starting point is 00:15:22 Oh, way, way less. Yeah, yeah, yeah. Okay. Way less. Like astronomically less. Okay. And are you, when you work for MLB, are you working for them as like a W-2 employee or you like a contractor of talent?
Starting point is 00:15:33 Contractor, that whole time. So you did become talent of the MLB. One way or another, it happened. Yeah. Then Savannah Bananas finds you. And so it was, did they find you or did you find that? So they actually, so actually before that, there's also a little section before that where I ended with MLB doing the creator class. Yeah. And then game time, a company, ticket company reached out to me. And they were like, I've done to deal with game time. Really? Yeah. Let's go. Yeah. And they basically saw that I had posted 75 videos. They, I was literally flooding the feeds of people. I was trying to flood the feed. And they sent me on a major league baseball to her. And they basically said, hey, we want you to go to the California stadiums, however many
Starting point is 00:16:12 stadiums are in California, 5 or whatever, rank them on a scale of like food, venue experience. So I did that. And then they were like, let's do another seven and another seven and the rest of them. And so it basically turned into like a thing where I'm ranking every single stadium, now making good money doing it. And I'm like, wow, all of that MLB creator class thing paid off here. Then the bananas comes into play. I'm at my 23rd stadium ranking
Starting point is 00:16:38 and I get a call from Jesse Cole who's the owner Before that I had posted a video about the bananas I'm like this is so cool Like I don't even remember the exact video I posted I posted something about the bananas Jesse Cole the owner saw it And was like let's do this
Starting point is 00:16:51 Did you post that video with the intention That hopefully Jesse Cole would see you? Yeah 100% I installed the team I saw them dancing I'm like They're making TikToks on a baseball field I'm making TikToks I played baseball perfect connection What are we doing? Why am I not hired?
Starting point is 00:17:04 Yeah, and that's why I was like, I got to do this. Okay, let's go back to GameTime app real quick. So they're hiring you seven videos at a time. A lot of social media influencers and creators have been on this podcast. They talk about the business and economics. If they're asking you to rake the venue and the food and all that, connect to me how a video like that is helping them drive downloads. Like, where are they getting their business value from?
Starting point is 00:17:25 Yep. So in the middle of every single video, I gave a code. Okay. So it was basically an ad embedded. It almost felt like in a YouTube video where you get that ad in the middle of the video. Yeah. But you're still going to be a video. watch the entire video because you want to see what the ranking is sure so i'd be like use code jackson
Starting point is 00:17:39 15 or 50 percent off and we drove a ton of sales on tickets and i think it also just like from a sports aspect like i was showing off a stadium people are like if they're not baseball fans but they follow me because i love the greatest showman or taylor swift or whatever i was posting before or instacart they were like oh baseball cool maybe i'll go to a game oh he gave us a code let's maybe help jackson out too i don't know yeah so it's kind of like getting into the mental part of like why people do what they do. I mean, it did pretty well. Okay. At this point, we know that MLB wasn't giving you a thousand bucks a video. Were you making at least a thousand bucks a video for this? Finally was. Sounds like a lot more. But that, yes, it feels like it might have had a little bit
Starting point is 00:18:14 more than a thousand bucks. Yeah. Okay. Yeah. It was, it was good. And that was almost two years ago now. Okay. So now money's cranking a little bit. You're starting to get the wheels spin in. You're in a much better position than you were when you started out with the dream in $5,000. Before I go to the next stop, best food that you reviewed, what was the food and what ballpark was it? So you might not like this, but it was a pulled pork sandwich with Reese's peanut butter cups in it. Sounds bad. It sounds terrible. I told him I'm not trying it. It's at Kansas City. And I was like, I'm not trying this. There's no way. And they were like, just take a bite. People don't think they're going to like it at first. I tried it. And I'm like, this peanut butter
Starting point is 00:18:49 and pulled pork goes together like nothing else. I actually just had a PV and J sandwich with bacon in it. It's kind of like that. I was like, I didn't want to try it and like just try it. And it was actually pretty legit. So all right, I'll give you some, I'll give you a something. I'll give that a tribe you guys haven't tried it out go try it out if you're offered it okay so then you said you do the video jesse cole sees the video and he reaches out to you what does negotiations look like to get you on the team what is a contract look like what's the whole process this is unconventional it's a different business model than anything out there tell me about it yeah so at first i was literally supposed to go and just film content for a weekend like he was that he was like let's work together
Starting point is 00:19:27 somehow that was the first text he sent or message and i'm like work together does that mean he wants me to play or does that mean he wants me to just make content? Because that's what I'm doing. I don't even know if he knew that I played baseball at a D1 level and played in the Cape Cod League and had an offer to be drafted. He just knew that I was going on this MLB tour. Yeah. And so we talked on the phone. I was like
Starting point is 00:19:45 if you ever need a shortstop or anywhere anywhere in the infield like third base, they already had a shortstop. They already had a second baseman. Ryan Cox, Dalton Malden. But I'm like, you need a third baseman. Let me know. And two weeks go by and he was like, yeah, we'll take you for two weeks in this summer series thing they were trying out. And
Starting point is 00:20:01 after that two weeks, I don't know. I could be cut. I could be released, but I'm here. I'm here for the full time now. Did you have to try out? Or was the two week, like, play and feel? That was kind of technically your tryout. That was a tryout, yeah. But there are tryouts every single year. But luckily, I found myself at the right place, right time. And yeah, pretty good coincidence, I would say. Okay. And so something like that, are you negotiating like a yearly thing? Is it like, do you, do they also include, like, how many posts you have to do? Like, how does the business economics of being a player in the Savannah Banana role look like, comparing it to like being a pro baseball player?
Starting point is 00:20:37 Yeah, so obviously it's very new. They don't really, I mean, there's no one to look at. There's no teams to look at like before this other than the Globetrotters of like, how do we do, how do we form contracts for these guys? Like we don't get paid for like posting stuff. Obviously you want to because you want to build your own brand. But now we have year contracts. Who knows, maybe in the future it will be five year contracts,
Starting point is 00:20:57 10 year contracts, like actually major league baseball. But right now it's year to year, which makes total sense to me because I'm like, you never know what these guys are going to want to do or if they're going to leave or if they're going to want to stay or it's just very new. But yeah, there's yearly contracts. So when does your annual contract come up? It's January to January. January, January. So you're becoming, though, like, you're the star of the crowd. Your social media is blowing up.
Starting point is 00:21:21 It's all about the fans and you're very engaged with the fans. When you go into that next negotiation, are you like, what a watch. wild circumstance. You're going into a sports negotiation with your social media analytics, comments from moms and dads and children across the country. And then also like the just your overall performance as a baseball player. Like do you put that all on the table? I know your manager's here.
Starting point is 00:21:48 Like how do you negotiate why your value should go up in a situation like this? You want to take over? No. He's like it makes my job hard. Yeah, so basically it's, I mean, when I look at the bananas, I look at how are you affecting the game on the field? Social media is you get your own brand deals. I'm working with Capital One right now at All Star Game. Like, that's totally my thing outside of bananas.
Starting point is 00:22:16 So. You're a common sponsorship between us. I did my book tour at Capital One. Let's go. That's awesome. So that stuff, I don't really look at like, oh, I have this many followers. So this should happen. I should get this much. I look at it as like, I'm playing really well right now on the field.
Starting point is 00:22:30 I'm doing crazy trick plays, throwing between my legs. I'm engaging with fans during the game after the game, creating new fans. And that's kind of how I look at it too. Like if you create a lot of new fans, you should be rewarded for that. Like that's kind of how I'm seeing that. So obviously negotiations all bring all that up. But the most important part to me is people come to these games and they think they're just going to see a mockery of baseball. No, they're coming of these games to see good, really good, competitive baseball with crazy tricks, with home runs, with guys getting hits. And so that's what I want to bring in. That's what I bring into the table. Like, hey, I know I'm the social media guy and I'm bringing in fans, but I'm a baller, dude.
Starting point is 00:23:05 Like, respect me for being a good baseball player too, and they really do respect me. So it's pretty cool to have that. Okay. Another question that kind of connects the two between pro and what you're doing and exactly what you just said, being a baller, having a lot of hits, having home runs, doing trick plays, are there any incentives in the contract? Like, is there anything close to if you get a certain amount of home runs or you do anything, I don't know, for the organization that you are incentivized to do it? Or is it more just like, here's your fee for the year, go get it? Here's your fee for the year, go get it.
Starting point is 00:23:36 I think in the future, they might add that in, but they're still navigating it. They don't really know, like no, like I said, there's no prior things to look at, to understand, like, how are we supposed to do this right now? People are going to look at the bananas in 100 years. If there's a football team that comes out that's like trying their own thing or a soccer team, like they're going to look at the bananas, like what did they do? And so in the future maybe, but right now, now. Okay, you guys have sold out, at least from what I read.
Starting point is 00:24:02 You've sold out every game since 2016. You're deemed the greatest show in sports. That's by ESPN. And we saw that you sold out the Washington National Stadium, $42,000. For someone that hasn't seen it, explain to people what exactly it is. And then the follow-up question to that is the why? How and why is something like this selling out at the way it is? But first, for people who haven't seen it, tell us a little bit about what they can expect.
Starting point is 00:24:28 Yeah, so the main thing about the bananas is that we break down the barrier between fan and player. So banana ball is baseball with nine rules. So from a two-hour time limit to batters can't step out of the boxer, it's a strike. No mound visits. So if you're a pitcher and you just gave up six runs, like your coach isn't coming out to talk to you like, hey, man, it's okay. like you're good no like figure it out get the out there's a showdown tiebreaker if it's tied at the end of the game so it's batter versus pitcher and he has to score and the pitcher has to go if they hit it he has to go run and get the ball and tag him out before he hits home it's like it's it's it reminds
Starting point is 00:25:03 me of wwee a little bit with like crazy antics like that there's a bunch of other rules you get a fan catches a foul ball it's an out okay so the other game out we're in buffalo I had three at bats that game two of the at bats I fouled out to a fan oh love that I don't like you got mad the first time but the second time I was like like you know what like this is banana ball so you can expect a lot of stuff like that bring your gloves obviously yeah because you want to catch a foul ball exactly but the main part and your second question like why why does this work it's we break down that barrier when you go to a major league baseball game you're lucky if you get one autograph you honestly probably zero you're
Starting point is 00:25:37 probably not getting players to come up to you we are from the moment that that those gates open until the gates closed and everybody goes home we're interacting with every single fan every single fan for whether it's v ib very important bananas like we have a bunch of fans come in early we sign autographs for them play catch with kids we deliver roses to little girls in the crowd it's how baseball should be it's how sports should be you're not anything without your fans yeah and a lot of these professional athletes don't understand that and they're getting paid a lot of money so i do get it maybe if i was in that position making 10 million dollars yeah to play a sport maybe i would probably have that i can't say that i wouldn't yeah but being on this team really makes you realize
Starting point is 00:26:13 is that like the fans come first in everything or else you're nothing? Do you think there's something bigger that's happening here? Like we're seeing MLB certainly not struggle, but audience is definitely down. They're trying to get the newer generation, the gen alphas and the Gen Z's more engaged. They now have the pitch clock as a result of that. You're also seeing the Miami Marlins who are getting on average like 3,000 people
Starting point is 00:26:36 to attend a game, which is the worst attendance in the entire league. I think about what you guys are doing is putting up 42,000 people. I mean, when you look at trajectory, do you think there might even be a bigger play, like possibly outperforming an actual pro sports team and pro sports league? Yeah, I don't know. I mean, that's interesting to think about that. And I mean, we've seen the numbers of whether it's athletics, Oakland Athletics, and all these teams.
Starting point is 00:27:00 I'm not saying that they should go to banana ball rules, but I mean, the pitch clock helps, obviously, like from our standard, like we have a two-hour time limit. So we have this thing called the world's fastest inning. So literally, when the last out is made, the entire team runs on the field. The batter's already ready in the box. And, like, people need speed. They need speed. And so I think regular baseball right now is seeing that it is a little bit slow.
Starting point is 00:27:25 And kids might not want to stay at the ballpark until 10 p.m. When it starts at 7, they get there at 5, they leave at 4. That's 6 hours. Like, they got to go to bed. They have to go to school. Our games end at 9, and then they can get some autographs and go home, but they know it's going to be a 2-hour game. So, like I said, I'm not saying MLB should take all the banana ball rules like that,
Starting point is 00:27:45 but there are some things that they can definitely take from. I just think about demographics. Like we saw what happened with the Super Bowl and Taylor Swift being involved, right? Obviously, different demographics of people will watch the game if you have TikTok trends and other things going on in faster pace. So it'll be interesting to see what it's all about. Do you and the other guys that are playing for the team, do you ever talk openly about what you're making?
Starting point is 00:28:07 And like, do you have an idea of what other people on the team are? making a little bit yeah but we we try to stay away from that just because i mean also with like social media and brand deals like that we actually we actually talk about that a little bit more okay but with the actual bananas not really you don't i mean it's that like awkward thing of like yeah bro how much you making yeah yeah yeah it's a tough thing i mean that's what we talk about on the podcast all the time it's interesting can do you have any exclusivities because you're with savanna like do they did there any blocks on types of deals you can do on social media because you're part of the team no which is really cool. We have a lot of freedom to do anything. Like coming working with Capital One,
Starting point is 00:28:42 I didn't even have to tell them that I was doing that because I know that that's fine. I mean, I'm trying to think of like, there's really nothing. I mean, we, on the field, we wrote Evo Shield uniforms. Of course. So I can't just go out there and like wear a Nike uniform, like a Nike banana's uniform. But that's literally it. They're really cool with that kind of stuff. Yeah, because we get a lot of people that come from network shows, reality shows. And if those networks have certain partnerships with alcohol brands or commercials, they can't touch those. So to think you have like an open forum to do whatever you want is pretty big. One of the things you got we saw here is a big partnership with Reebok.
Starting point is 00:29:16 And we know that you're joining a roster that includes icons, right? Like Shaquille O'Neal, Alan Iverson, first of all, congratulations on that Reebok deal. Where to come from, how they find you. Yeah. So I think it's just my, like I said, trajectory of where I started to where I am now and just getting my name out there and flooding the feeds. I love saying that, like flooding the feeds of people. Like, that's how you get your name out there. You've got to post a lot.
Starting point is 00:29:40 And so I think it just came from posting every single day and being a part of the bananas and trying to grow my image while also staying true to myself. And their big thing is to not be afraid to be yourself. And in my bio, I've had it since I was 20 years old. It says, don't be afraid to be you. In TikTok and Instagram, I haven't changed it once.
Starting point is 00:29:59 And they were really drawn to that about how I'm not afraid to be myself and how I'm trying to inspire a future generation of athletes to not care about stats not care about personal accomplishments, but what's the team? Like, what is, like, do you want to win championships? You want to win, you want to be a good teammate. You want to lift people up. And I think that's what they are drawn to. And that's just from my content. Unbelievable. We've heard Capital One. We've heard MLB. We've heard Game Time Map. We've heard Reebok. What is like the Marquis
Starting point is 00:30:25 partnership, like the best deal you ever got in social media? Reebok's really cool, but Gatorade. Gatorade. Gatorade is pretty legit. Your manager's like, dude, you better say it. Yeah, I was like, yeah, Gatorade. Like, come on now. We did one last year with them. It was just a couple of videos. But this year, it's a full-blown year partnership, like Gatorade athlete. So that's like the cool.
Starting point is 00:30:49 That's your Gatorade athlete now. Yeah, it's weird, though, because it's like I'm still an influencer. So it's like I'm doing both. I'm a Gatorade creator, creator, Gatorade athlete. Like it's kind of all of the above, which is a very new space. But I'm actually, it's cool to be like, not. a pioneer but like kind of a pioneer of that like all right these athletes are becoming influencers yeah and i want to show people in the future maybe 20 years like hey this is what i did and this is the
Starting point is 00:31:14 space it's in now and now there's a million influencer athletes out there every major league baseball player has a million followers on tic talk they're doing brand deals on the side like that's not a thing right now but it's going to be yeah it's not at all it's really interesting actually how a ton of athletes i haven't figured out the creator space yet and they're creators that are creating more impressions and athletes that are playing 24-7, but creators come at a much cheaper price, right? If you want a big-time athlete, you're looking at seven figures,
Starting point is 00:31:40 but you might be able to get more impressions, more analytics, more eyeballs with someone that isn't an athlete that can generate that, and they have a huge platform. I don't know if you could share this, but with a deal like a year deal with Gatorade, this is a six-figured plus deal, right? Yes.
Starting point is 00:31:55 I mean, that's incredible. Coming from running the streets of Instacart to do it six-figure deals with Gatorade and some of the other brands that you've worked with. really impressive. The big question is you have so many moving parts here. How do you kind of take this piece of art, if you will, and make it directional for what's next? Do you go into MLB commentating? Do you go into TV? What is next for you with this career track that has been wild in all different directions? Yeah, that's the thing. I want to play for the bananas as long as
Starting point is 00:32:28 possible. Okay. And I'm always doing where I'm always like wherever my energy is taking me, that's where I'm going. That's what Jesse Cole always tells me and tells the whole team like follow your energy, follow your energy. Because if you follow your dream, you don't, you might not know exactly what your dream is. Like I don't have a dream right now other than inspiring kids and playing baseball and making fun videos. Like that's my dream right now and obviously making money while doing it. Like that's a cool part too. But maybe five years, six years, like I like hosting, maybe like whether I was like a host for a game show or something like that excites me right now. And I know that I wouldn't be able to do it in the next three or four years,
Starting point is 00:33:05 but maybe after that. I love food. So maybe doing like a Anthony Bourdain style food show. Yeah, I don't know. There's a lot of things that excite me right now, but no dreams yet, no big dreams. Like I want to, I want to be this in five years. Do you've been approached to be on any unscripted television shows? I've been approached about some like reality dating shows. Your manager shaking his head. Which reality shows? They don't, like, say it in the mess, in the DM. They say, like, they say a big, I don't even know how they explain it,
Starting point is 00:33:36 but they say, like, a reality dating show on a major network or whatever. And then, like, Love Island, the producers from there have, like, asked me. And it's because I post a lot of single content. Yeah, yeah, yeah. About, like, how I'm single and looking for love and all this stuff. And those videos always do very well. Yeah. Would you ever do a show like that?
Starting point is 00:33:51 I'm not going to say no, because I'll never say no to anything, but I just can't see myself, like, having to play that part because I'm so open and just like I like I don't know I wouldn't be able to I know they're off I know a lot of them are faking it a little bit you have to like you the cameras on you can't just be like totally yourself yeah but I would just be totally myself and probably say something terrible or I don't know I wouldn't be able to do it I just wouldn't be able to do it I'm wondering with like an audience that you have which is you know the people that follow you what are the ages I think it's like it's younger right it started younger
Starting point is 00:34:26 And now because those, like a lot of the younger kids, like, they can't drive themselves to a banana's game. Sure. Their parents. So now I have all the parents. And like sometimes, even today, there are four or five parents with kids. The kids didn't know who I was. But the parents were like, hey, you need to take a picture with him. He's in the Savannah bananas.
Starting point is 00:34:44 Jackson, Olson. Then they were like, oh. But it's like the parents recognize me now. Got it. So it's kind of both. And then, yeah. I also wonder if there's a business, would there be an issue? If you go on a reality show and you are yourself and something has.
Starting point is 00:34:56 happens. Does that impact brands working with you? Like, I don't know, some of the big brands because your audience is like younger. I wonder if there's a high risk factor there of you going out of a dating show for your actual brand that's driving a lot of the revenue. Yeah, I stay really safe with my content. Obviously, it's goofy and I'll make like fun videos with my teammates and music videos or whatever. Yeah. But I stay on that line of like, I'm not going to cross that line of being like too too goofy and like maybe like embarrassing goofy like that yeah so i kind of stay on that line i'm i'm i would probably be a little bit worried i would i would be fine i would do fine but i'd be a little bit worried of like if there's that one sound clip that gets out of me
Starting point is 00:35:36 saying something not bad not swearing yeah like something like that god that 12 year old kid who who looks up to me because i'm a baseball player yep maybe not anymore all right well we do have also this following of this podcast, 80% women. So they did submit some questions more on the personal side. Are you dating right now? No. You're not dating right now. I do not have a girlfriend. Okay. Give you your new fame in the last few years. Have you ever gone on a date or received a DM from like someone you're just like, I can't believe this person's reaching out to me? Not really. No. I don't know. Like maybe I have to go back and look more. I don't look at my DMs a ton. Yeah. There hasn't really been one.
Starting point is 00:36:17 And I haven't gone on a date with anyone. Yeah, after my last, so me and my ex-girlfriend were both influencers and both in that space. Not there were problems with that, but it was just a lot of, like, overlap between the things. So now I'm like, maybe I want to date a girl that doesn't even have social media. Interesting. All right. So that's possibly on your radar. Yeah.
Starting point is 00:36:36 All right. Good stuff. Well, I think we covered almost all that A to Z. It's wild. How far you've come from, you know, turning down that deal with Arizona Diamondbacks to now being hired by the MLB and then at the home run derby something like that what are you doing at the home run derby for work so working with capital one showing off i worked with capital one of the world series and a couple times before really cool long-term type partner not like a year deal like gator ad eriebach
Starting point is 00:36:59 but it's really cool to work with them showing off there's a big capital one village at the old chalk saw baseball stadium which is really cool by the way it's like a retro baseball stadium so just showing off everything you can do as capital one cardholder cool yeah that's awesome and for anyone out there that's trying to build their ticot trying to get in the creating game any tips, tricks, strategies you use that maybe they can deploy? Yeah, just be yourself and be fans first and everything you're doing. Think about that 12 year old that's watching you and emulating everything that you're doing. And you might not think it right now, but when you get to a point where you posted a thousand videos, that's all I'm thinking about now of if I post this video, that kid that's watched
Starting point is 00:37:36 all a thousand of my videos, like, will this change his mind about? I love it. Okay, a couple money questions. And then we're going to wrap with your trading secret. Money questions. Do you have a dream for how much you want to make one year. Like one year, I know I'm going to make this amount of money. No. And the reason for that is, again, our owner, a guy I look up to a lot, billion fans before a billion dollars. I like it. I like it. And I know his strategy was like they were in serious debt before they, and they almost had to pull the plug and not look where they are today. Here's another my question. What is one thing that you overspend on? You know you overspend on it, but unless you go completely broke, you're not going to stop overspending on it. Food and specifically Kava.
Starting point is 00:38:14 I get, is that why you're last one? Double chicken. I get no money other than Chipola and Cabo. I don't spend any money ever. So you're going to be a big saver then. Yeah. Yeah. You got to get your business manager on the show.
Starting point is 00:38:25 Yeah. You don't spend money at all. What's your trick then? Because most people in this, this academy are struggling with spending money. What do you do? You're just very aware of everything. Yeah.
Starting point is 00:38:35 And I think we're just like, we're traveling so much with the bananas and where there's no opportunity where I'm like, yeah, I'm going to buy a house now. Like I, there's, I live in Savannah, Georgia. It's pretty cheap to live there. Yeah. It's nice being able to live and know that, like, I'm not having to worry about that, but also not spending a bunch. But Kava, I'm getting double chicken, getting avocado, getting, it ends up being like $25 a time. And it's every day. I've gotten a lot of answers to that question. Chipotle and Kava has never. Yeah, usually it's
Starting point is 00:39:02 jewelry or like shoes. The last girl had a, it was a $20,000 hair mess bag that she got invited to buy a little different than Chipotle Kava. I would say shoes, but I know I get my shoes, for free from Reebok. Okay, there you go. So now you're saving a couple bucks there. All right, do you have any type of investment strategies, tips or tactics, any type of money, anything you do that's different that maybe people back at home could apply to their lives? Yeah, so like I said, obviously, crazy busy with baseball. So I do have a business manager who handles a lot of that for me and he'll run stuff by me. But right now in my life, I know for a fact that I have to focus on the fun and focus on that. And obviously, I'm 26, so obviously I should start thinking
Starting point is 00:39:43 about that. Yeah. But right now it's working for me and money is obviously going to be a big part of my life eventually, but it's pretty cool right now that it's more about having fun and inspiring kids and just like doing what I'm doing because I trust it and I know where I was delivering groceries for Instacart. And I was having just as much fun as I am right now doing that. Interesting. Chase the fun. The last one I got for you. This one might be tough for you. You win $100,000 today. You got to spend all of it in 24 hours where you spending it. paying off my mom and dad's mortgage probably oh i like it yeah i like it wow he likes fun doesn't spend much yeah loves the people he loves tell you what ladies there's a catch for you
Starting point is 00:40:22 right there go dm jackson you know he's not looking for celebrity or anybody with a blue check well well possibly possibly he might be all right we'll see never say never that's probably jackson's mantra in one sentence but we got to wrap up with a trading secret something people couldn't learn from a professor, a TikTok tutorial or anything on YouTube only from your experience. So it's one trading secret. Jackson, what could you leave us with? Oh, man. Keep people invested in your content. It's really hard to do that. And it was hard for me at first. Make sure that first five seconds and that last five seconds is going to make them watch it again. And that's literally the key. That's the only reason I'm a Savannah,
Starting point is 00:41:02 banana. The only reason I work with MLB, only reason I'm here right now is because I was able to keep people invested for just enough time in my life. Okay. And then I want to follow up with that train series. It's a really good one. By keeping them invested, is it vulnerability being the root of connection? Is it leaving them on cliffhangers? Is it just keep them fully entertained?
Starting point is 00:41:21 Like, what exactly do you do to keep them invested? You tell them exactly what the video is about in that first five seconds. So whether it's, I could easily show a clip of me catching a ground ball and throwing it between my legs and getting me out. but instead of that, I'll say, it'll be a picture of me and I'll say, you'll never do that in a game. So it'll say that wording out top.
Starting point is 00:41:42 And people are like, oh, do what in a game? And then it'll pan to the video of me throwing it between my legs. Because everybody can see, everybody can watch a highlight and be like, oh, that's cool. But when you put some personality behind it and like put some people that chirp you and a little chip on your shoulder type thing.
Starting point is 00:41:56 Yeah. So that's how you change the video from 10,000 views to 100,000. I like it. It's all about framing. Yeah. It's like framing the story to keep people. entertain. I think no matter what people do in their life, whether they're a content creator or they're just a sales person at home or whatever you're doing, you got to keep people entertained. You got to tell
Starting point is 00:42:14 that story. You're clearly doing that. We're excited for what's to come. Where can people find everything you have going on on social media? Jackson also is an underscore on everything. And I also just became a YouTuber, kind of. I'm just posting shorts. Okay. But yeah, so on YouTube, TikTok, Instagram, Snapchat. A YouTuber, a former Instacart driver, a Savannah, banana. I can't say that. A content creator A to Z. You're doing it all. You're doing it well. It'll be exciting to watch your journey. Thanks for coming on trading secrets. Yeah, thank you. Ding, ding, ding. We are closing the bell to the Jackson Olson episode with the Savannah Bananas. I'll tell you what. It doesn't matter if you're a baseball fan or not. You cannot ignore what is going on with the business case of athletes, having fun, singing, dancing, literally playing baseball out of Savannah.
Starting point is 00:43:04 Georgia and now going on a tour across 25 states in 40 cities selling out stadiums with 80,000 plus fans taking over social media. You just can't ignore what's going on. I got the one the only, the curious Canadian with me. I'm going to kick it to you in a second. Before I do, I got stuff to give away. We are now in Nashville, Tennessee. I've just moved into my new place. So go give us five stars. Leave us for review. And I will name a winner from the influencer I'll be sending you something. So just go give us five stars and that is coming. But David, we are here at Nashville, Tennessee.
Starting point is 00:43:40 How are you feeling? What did you think of the episode? Great to be here in Nashville. A quick shout out to a Velo Airlines for flying us down here for a little boys reunion weekend. Needed it. It was amazing. We are coming at you on Sunday. Energy is a little low from all the activities and festivities this weekend.
Starting point is 00:43:58 But it got a nice little pick-me-up with this Jackson-Alson episode. And Jay, we can go a bunch of different ways with this. because you just said it in your little intro to the recap here. I mean, I think the thing that blows me away the most is it's actually an argument that you could argue that the Savannah Bananas and what they're doing has a better business model than Major League Baseball. Which is a crazy, crazy conversation. But if you look at what's happening in baseball now, how they have the shot clock,
Starting point is 00:44:28 how they're trying to get the game go faster because they're not picking up the volume that they used to, the entertainment, they're not picking up Gen Z. the way they used to and now it's a different form of entertainment but it's still like watching the game have you been to a game have you seen this i haven't been to a game i've just seen it through social media like a lot of people and i will tell you this jason every single person that i know that has been to a game thinks it's incredible and i think a lot of those people went to the game maybe as a hater or even skeptical or didn't think that the bang would be worth the buck and it is and they are selling out i know that you talked in this episode about the washington national
Starting point is 00:45:04 stadium, 42,000 people. Jay, they're now selling out college football stadiums. They're selling out the big house in Michigan. 100,000 plus people. They're selling out NFL stadiums, converting them into baseball diamonds. I mean, you couldn't have the MLB All-Star game if they tried to sell the big house in Michigan, couldn't even do it. That's the best players on the planet in the sport that they're doing. It's just crazy. I try to understand, like, for everyone that's
Starting point is 00:45:30 listening to this, you know, maybe you have kids, maybe you're interested in going. I'm trying to understand, I haven't gone. Why is it taking off the way it is? Social media popularity, 6 million plus TikTok followers. Feels like they're trending every day. They have media deals with ESPN, Disney Plus, True TV, the CW Stadium, Bailey. I mean, you know, again, they're on tour right now. Why? What is the why? As we sit here and try and like figure out for ourselves as we're listening to this, like what's next and why? What is the why here? What do you think? I think it's exactly what he said a million times fans comes first. come first they are putting the fanned experience number one they are making it fun for the fan
Starting point is 00:46:08 they're engaging them in the game if a fan goes and catches a foul ball it's an out like that in itself is the coolest thing ever um i didn't know that yeah they're making it family friendly um i mean all those elements are just incredible and you hear like you know the energy of this of the guy who founded the savannah bananas he always talks and he said a billion fans before a billion dollars like will it changed do all good things come to an end why are they able to do it they're listening to the fans and Major League Baseball I'll just say is a sport where it is a little bit of like
Starting point is 00:46:39 old school like it's a little like unwritten rules like you don't dare hit a home run and throw a bat flip or else like you're disrespecting the game like you dare you hit a home run don't run around the basis too slow also don't run around too fast you might insult the pitcher and be
Starting point is 00:46:55 disrespectful and that is at the end of the day a little boring and you know you go from the new york yankees who just changed their no facial hair no long hair policy for the first time ever um you know and you said the pitch clock is this a way to just like kind of throw those unwritten rules out the window because you're getting you know you have competition now yeah i mean if you think about this actually at all levels of sports and entertainment we're seeing a massive shift and that the traditional ways of like you just talked about like the
Starting point is 00:47:28 cookie cutter approach to sports and what should be accepted and all these things. They're changing at such a fast rate. Just this past week, literally just this past week, we saw Caitlin Clark, who we know is the best basketball player, women basketball player in the world, gets in a fight and a scrum in one of the WMBA games, and her teammate backs her up and essentially throws the girl to the ground and is an all-out brawl. And she gains seven, 800,000 followers in 24 hours. That's unconventional that like fights and throw downs in basketball are what's like creating these trending topics are we starting to see something in like all of sports and all entertainment where there there is no blueprint for what we consider entertainment and what we consider acceptable
Starting point is 00:48:15 that's another thing too like the interesting thing i thought about that clip when she tossed the teammate is i feel like 10 years ago maybe 20 years ago should have been like scrutinized and had that issue an apology. Now she's like the star, the queen, like the person. There's a whole, and you're a coach. You're seeing these kids and how things are changing. What's the overall theme here? I think there's something else happening. The overall theme and you see it in college sports is like maybe it's that you're starting to give the athlete more power and more influence. And the fan now. And the fan now as well. And I'm wondering, taking it back to like Savannah a banana is like, I'm wondering, Jackson Olson, he's got 1.9 million on TikTok. He's got
Starting point is 00:49:00 over 800,000 followers on Instagram. He talked very openly about all the brand deals that he's able to do outside of his contract and that the sport that he plays and the way this abandoned banana plays is actually helping him grow that following and create more money outside. You're in the, you know, talent agency game. There's probably a good, he's probably beating out net income at the end of the year, a lot of MLB players because of this brand deals that he's getting and we we didn't find out how much he was making through savanna bananas but my question is that is what happens when the MLB starts losing players to go play a more fan friendly fun shorter season less demanding version of as he mentioned in the episode high quality baseball um the only thing i can
Starting point is 00:49:43 compare it to is maybe the live tour um how they try to change things make a little more fan friendly music playing during the events three days 54 holes shotgun starts so everyone's playing golf at the same time. So I just think it's more, it's giving more influence to the fan and more influence to the player. But at the end of the day, business is business. The current minimum MLB salary in 25, 25 season is $760,000. So I don't think that these players are making quite that yet, or even close to that. Just yet. Maybe that could change down the road. How much do you think he's making in social? Oh, I mean, especially given the fact, they're selling out stadiums if these brands can do
Starting point is 00:50:25 deals that are structured around the games. Like they're going to get some kind of exposure to that through him. He should be making, you know, 500 million plus. Yeah, I mean, all day. And he's with the big brands. He's with Reebok. He's with Gatorade. Like, those are some massive brands that he's with.
Starting point is 00:50:45 So he's doing it. I am surprised he's a lot. Like, I'm surprised there's not, you know, I don't know. Did you see on Pat McAfee show the other day? George Kittle was up there talking about tight end university T.U. And he had a green screen and behind him on the green screen. He had every
Starting point is 00:51:00 single brand that sponsors tight end university here in National Tennessee. And Pat McAfee was like, oh, I don't think we got that approved. And then they cut to a commercial break and George Kittle was still on the screen, but his back screen and all the brands were gone. There's a lot of, you know, if one
Starting point is 00:51:16 company is sponsoring one brand, then to have someone under that entity be sponsored by a competing brand, that creates a lot of issues and I'm surprised there's not more of that here but I mean he was very clear that he could do his own thing so you know and it's really cool to see someone who dreamed to be in the MLB still have the opportunity to do it and do it in something that like is more meaningful to him and more impactful to him any other big takeaways from this episode yeah I mean we could go dollars and cents about like just how poorly played like minor pro like teams and leagues are but
Starting point is 00:51:50 I think one thing I got to say before we kind of wrap it up is he's pretty inspirational too like I loved how he talked about the when he was an ambassador for MLB and he had to do 12 videos throughout the year and he ended up doing 75 and he was just like he didn't get asked to do it he did it and that led to the game time thing and the game time thing led to the Savannah bananas thing and he was like that was my payoff like no one asked me to I wasn't getting compensated for it but like I just did it and because I did it that catapulted him to eventually where he is now, which is a place he never, ever thought he'd be. You know, I just love the full circle story of him Instacarting and then doing a deal with Instacart, like six months later when he moves to L.A., like, he's pretty inspirational for that, like, hustler that's listening to this episode that maybe has no idea what Savannah Bananas are, if that's possible by now, or really the details of baseball and sport. So those are my takeaways. He's pretty inspirational guy.
Starting point is 00:52:41 I really like this episode, David, before we wrap up, we also have to make sure that we are giving a shout out and something away to our reviewers. Amy Roberts from Syracuse gave us a five-star rating saying documentary, elementary, batteries. I've heard people say bat trees. No, it's batteries. So Amy Roberts, you have won something from the influencer clauses. So just shoot us an email trading secrets at jason terek.com.
Starting point is 00:53:12 We'll get something over to you. Conversely, though, we have another review. This is not our winner for this week, but Sarah, give us a review again, and maybe next week you will be a winner. David, I don't know if it was my review you were talking about, but I was saying that Jason does not know how to say the word documentary. David, you are using it correctly. Jason is not.
Starting point is 00:53:34 That comes from Sarah Bessa 1-9. I will say, David, there are a lot of reviews talking about this. It's elementary signed a Northern Mainer. there's a lot of conversations about this and these type of conversations make me want to bring our listeners onto the show so i think we might have to get back to taking some callers in bringing some of the money mafia back getting this community in getting ready to go um and i'm excited about that before we wrap little life update we're here in nashville let's do a little recap of the weekend oh man weekend was amazing um it felt like we were teenagers again like it was all surrounded around quality time around competition around sports around being active um it was amazing I mean, we just don't get... Deep dinner talks. Deep dinner talks. Like, you just don't get this quality time with friends with everything that's going on.
Starting point is 00:54:21 You know, lucky to have supportive partners that allow us to be here and do these things. And, you know, that's what it's all about. But, yeah, unbelievable spot you have here. The weather was perfect. I mean, it was smoking hot. But it was an unbelievable weekend. Yeah, I think one of the cool things, like, about our friendship is that we can really tell one another how we're feeling about one another. 100% right like we can get into leads like you you had deep conversations about me like you know
Starting point is 00:54:49 you say you want to be married and you want to have kids like let's talk about the things that I think you need to adjust in your life to start getting there and start like doing these things and pulling back at work a little bit and delegating and all I mean like they're just deep talks from deep friends where the constructive criticism is extremely valuable yeah it really is like more there's so many positive affirmations that you get in a week like this and there's so many ways that you come out of a weekend and in the moment maybe you're you take it one way but you're able to reflect and it's just honesty and we've said how many times we say this weekend like man I couldn't imagine having a friend group where I couldn't chirp someone whether it be like
Starting point is 00:55:25 you know lighthearted fun like trying to get another skin to like get the edge in a game but at the same time like just give my honest opinion and it isn't always right but it's an opinion and the person wants to hear it and they want to process it and they want to ask questions and you know nothing is filtered so it's uh they're the best i encourage everyone out there we even talk to want to start like an app or like a book or like a game where it's like call it like a reunion like reunion and you have to ask these like hard-hitting questions and if everyone is able to be vulnerable and talk about it like it's the best man it's just the best because we i mean conversations we did bring up like some of these topics if you're sitting around with friends next times
Starting point is 00:56:03 we're like all right uh by 50 tell me exactly what your dream would be by 50 where do you think you'll be what are some of the top qualities that you like about your physical appearance what are top qualities you don't like about your physical peers what are top things you love about your brain what are things you don't love about your brain like we just got into all yeah weeds on random questions are you have like when you're 75 years old what time period in your life are you going to reflect on and think those were the best days are you in them have they already happened have they not happened yet and our friend group is all in similar places but also slightly separate I have a kid with one on the way.
Starting point is 00:56:38 Hawk is engaged. Evan has one kid. You are lurking and searching and wanting to find that. So, you know, the experiences and elements and advice and feedback and, you know, it's amazing. And, you know, we're all super, super supportive of each other. It's the best. It's the best. The only thing I'm going to take a quick pivot back, I want to quickly go back to Savannah Bananas
Starting point is 00:57:00 because it just came top of mind. And then we'll wrap here is when you talk about the fair. fan first. It's this conversation about just even our friendship taking each other first and like diving in. It's interesting. We've talked about on the show a little bit. When you go to an MLB game, when you go to a hockey game, a football game, whatever. When someone gets on the Jumbotron, it's like they hit the lottery. And it's kind of an interesting psycho analysis of like, why is it when fans get on the Jumbotron? It's like the best moment. And is that kind of what Savannah Bananas and social media and everything in the world happening today is like you're getting your Jumbotron moment. I just think
Starting point is 00:57:35 that's an amazing version of your ADHD brain really kicking into high gear there and circling around and bringing that up um i think so i think it's a way to feel special it's a way to feel seen feel heard uh make a memory right like that's it like i've never been on the jumbotron i think at this age i was i'd be like mortified and like be like almost like nervous or embarrassed but oh yeah i know if carter was there oh i would love it i would hold them up like simba it would be like the best ever. But when I was a kid, it was like it would have been the best thing ever. I would remember it for the rest of my life. Interesting. Yeah.
Starting point is 00:58:08 All right. Well, it seems like there's some things happening. Not only the Savannah Banana Land, but in the David Jason Friendship Land here in Nashville, Tennessee. We got a big summer ahead. A lot of action and a lot coming up for trading secrets. Some massive guests are on the way. Stay tuned. I'll be in New York City filming with many of them. Some of the biggest hosts in TV, even some of the biggest and best journalists in the political realm we're starting to hit all angles here in training secrets so stay tuned
Starting point is 00:58:39 make sure to give us a review and we are going to be giving stuff away from the influencer closet and I'll tell you what David as we wrap this I think we should go back in the family room and watch a documentary those documentaries have been flying around
Starting point is 00:58:54 this weekend flying around flying around thank you for tuning in to another episode of Trading Secrets One you can't afford making that money money rain on me Making that money and money, living that dream. Making that money, money, money pay on me. Making that money, living that dream.

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