Trading Secrets - 247. Juliette Porter: From filming the pilot of Siesta Key at 17 to negotiating a six figure deal for narrating, BTS of navigating reality TV, the business behind JMP The Label, and overcoming imposter syndrome

Episode Date: August 11, 2025

This week, Jason is joined by entrepreneur, podcast host, and star of MTV’s Siesta Key, Juliette Porter! Juliette came to recognition in 20217 after being cast as a main personality on MTV’s hit reality TV show, following a group of friends in Siesta Key, Florida. In addition to being on reality TV, Juliette has expanded her career endeavors by getting into the retail and podcast space. Juliette co-founded a designer swimwear and apparel brand focused on natural beauty and body positivity called JMP the Label, which she has helped grow since 2021. She started her podcast with her friend Sebastian called Don’t Be Ridiculous where she co-hosts on a weekly basis. Juliette takes us behind the scenes of her whirlwind journey — from filming the Siesta Key pilot at just 17, to shifting her career path when the show was picked up. She opens up about the year-over-year changes in reality TV income, how she negotiated her narration fee into the six figures, and the personal, financial, and professional struggles she’s faced along the way. Juliette gets candid about her spending habits, navigating imposter syndrome, and the business hustle behind JMP The Label — from its standout moments at Swim Week to making millions in just the first few years. She shares which celebrities have worn her swimsuits, why she’s determined to do more than just reality TV, and her vision for what’s next. Juliette reveals all this and so much more in another episode you can’t afford to miss! Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Juliette Porter +  jmpthelabel.com Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Boll & Branch: Feel the difference an extraordinary night’s sleep can make with Boll & Branch. Get 15% off plus free shipping on your first set of sheets at BollAndBranch.com/tradingsecrets Square: With Square, you get all the tools to run your business, with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com/go/tradingsecrets Nutrafol: See thicker, stronger, faster-growing hair with less shedding in just 3-6 months with Nutrafol. For a limited time, Nutrafol is offering our listeners ten dollars off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code “TRADINGSECRETS” Cymbiotika

Welcome back to another episode of Trading Secrets. Today we are joined by entrepreneur, podcast host, and star of MTV's Cesta Key, Juliet Porter. Juliet came to recognition in 2017 after being cast as a main personality on MTV's hit reality show following a group of friends in Siesta Key, Florida. In addition to being on reality TV, Juliet has expanded her career endeavors by getting into the retail and podcast space. Juliet co-founded a designer swimwear and apparel brand focused on natural beauty and body positivity called JMP The Label, which she has helped grow since 2021. She also started a podcast with friend Sebastian called Don't Be Ridiculous, which she co-host on a weekly basis. We're going to

discuss all things siesta key where she sees her reality TV career going from here details on jm p the label and all of the ups and downs of being an entrepreneur juliet thank you so much for being on trading secrets oh my gosh what an intro yeah we got it's what we do here we pump it up make you feel good and then i then i then i disarm and then hopefully i get some good information from you we've been trying to get you out the podcast now i think it's been three years it's been yes a very long time tough person to track down i'm happy to be here i'm feeling good how are you feeling It's good. Luckily, I called it a little early last night. So I got my beauty sleep. I like it. All right. Well, you're here. You're killing it. Let's go back to your story. 2017. It all started, right? So you were in school at this point. Yes. And you're studying and what I read is that you were working in hospitality. You're a bartender. And then you took a shot on reality TV. Were you doing anything full time professionally before you went into the reality show? So we filmed the pilot of Siesta Key when I was 17. So definitely not. Then I went to Florida State University and I was about, I think I was 19 when they called me and said they were picking up the show and I was majoring in political science.

I wanted to be a lawyer, which is funny looking back now. I don't think I could ever have that life. But then, yeah, we started filming. And so I guess it would have been hard to see a life that wasn't revolved around being on reality TV at this point. Like it shaped who I am who I was at the time. and I really, I don't know where I would be had I not been so young at that age, you know, starting. Maybe an attorney, maybe not. I really think that I would have went to law school.

And I was like a solid B student. Okay. So maybe like a mediocre law school at best. And just, I just don't see like that's, that's not really who I was at my core and who I am now. And I think, you know, what a blessing it was to have this opportunity thrown on me. It's pretty wild. I went in reality TV at 29. A lot of our guests go in their 20s or 30s.

To think about 17 starting is mayhem. How did you work the business side of it? Like the first, you guys had five seasons. First season starts. You're supposed to get paid. Who's negotiating for you? How do you figure that out at 17, 19 years old? So we had the director of CESTA Key is a good friend of mine.

He kind of set us up because he knew we were kids. And he found us a talent manager lawyer who worked with a lot of the MTV cast. Like my manager is also Snooki's manager, so it's like an MTV family thing. So that was nice. He negotiated our contracts. You know, it starts out pretty, pretty low pay. I think across the board, I mean, I don't know, at least from my experience, most first season shows are like 20,000 a season. I was getting 1,500 an episode.

If that, honestly. I've heard a lot less than that, too. Yeah, I think we got lucky from what I've heard. But 20 grand for season at 18 is pretty damn good. I was, and I grew up very middle class. Like, having 20,000 in the bank was insane. Crazy. All right.

So then you go to season two, three, four, five. How does it look from there? Yeah, I think season two, I made about 60,000 that year, but we did double the amount of episodes. So there's this thing, and I'm sure, you know, in reality TV, or maybe just scripted shows in general. They do like a part A and part B. And so you're only allowed a certain amount of seasons, like, per year contractually. Okay. So they try to fit in as many as they could, but calling it, like, season 1A and 1B keeps

it in, like, the contract so they can't up your pay. So I did, you know, double the amount of work season two. I actually did not know this. Really? That's great. So they'll keep it in one season. And they call it like part one, part two, part A, part B. Because if it was another season, you have to get paid.

Yeah, you can't call it season three because then that's a new contract. Yeah. Interesting. Okay. You learn something new every day. Yeah. like 20. Yeah, I mean. And then from there it just keeps going up like double, triple. And now I'm a billionaire. You're a billionaire from Siesta Key. All right, what was the best payday from Siesta Key? Looking back on it.

Okay, okay. So you're like so hesitant. You're like, should I should? Yeah, I'm like, this is actually fun talking about money. What's that? I know, tequila shot. We would have got the answer. Quick intermission. We're going to get wasted. No, so, so I got, so I was narrating the show. Okay. And for people that don't know what that means, what does that mean? I was literally narrating. I voice over, for example, it would be like, I didn't know how I felt about their relationship, but looking back now, and that would be like me talking over a scene.

Okay, got it. So I would narrate it, and we would all have to get paid for the sake of fairness the same episodically, and I tried to, you know, fight it, because I was sort of the main character. I was. I just don't want to sound like a douche.

You don't have to be. A little humble. So what I would do was I would negotiate my narration fee to be, like, huge. Got it. Right? So I got, I don't know, something like I would get $120,000 for narration. Wow. And that would be about, I think, total maybe five hours of work.

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just go to square.com slash go slash trading secrets So that's a good little workaround Yeah so that was I think that's a good like for anyone that's listening in any contract anywhere there's always an angle

to like carve something out for yourself even if you're in a situation where everyone's going to be paid the same. There's always a way to do that. Yeah. All right. So season five wraps. And at this point, you're 24, 23. Yeah, I think it was 25, 24 or 25. Okay. This is 2022. Yeah. Let's go back. So you've been in this game for 2017. You've had relationships publicly. You've had breakups publicly. Yeah. You've been entrepreneurial activity. You've had just, you know, social media. So you've kind of touched it all. And it's been three, five, it's going to be eight years, eight years going on nine.

What has been, let's go three components, what has been the biggest struggle in your personal life from this type of business? I'm going to go personal, professional, and financial. But personally, with all the noise, what's been the biggest struggle? Personal life, I would say managing relationships within filming a show is difficult because there's always, and it's a show based off drama and conflict. That was always the biggest issue. and everybody's seeing your business and you have to be open on a show like that. You can't hide anything.

Because if you do, then it's bad entertainment. Well, so that's what, yes. And so then to tie into financial and, you know, my career, it's like what a difficult situation it was for me at that time to have my personal life be also my career. Especially at that age. You can't, there's no differentiation between it. You can't separate it.

Yeah. And so it was. such a constant internal battle of no I don't want everyone to know my boyfriend cheated on me sure right for example even though that's actually what happened but but then I also do want them to know because I want to relate with the people that watch I want to get more screen time because then I want to make more money so it's just so many angles that it would be very difficult but yeah I think it was navigating what I wanted the public to see within these like intimate parts of how I feel and who I am and I mean there was times where first of all like they're filming me drunk

something you wouldn't want people to see typically filming me sobbing all of this stuff which was just I always had to remind myself like this is what they need to see and it did feel good the one thing I loved about that was the viewers whether it was you know the messaging me online or all this stuff telling me how they related and that just made me feel like okay I like that I'm not alone and I like that people are seeing themselves in me and it's some sort of you know like cathartic experience for them yeah I would say that's probably where my biggest struggle is actually sharing details like that I have a skill and that's a skill you've mastered it is there any type of is there anything you have shared like when it comes to a breakup or some of these things you've been

questioning sharing that you regret I don't really have any regrets I mean I think everything I definitely have decisions I wish I you know thought about a little bit longer but I don't really regret sharing everything. I wish I went about certain situations probably differently, maybe asking some of my boyfriends in the past how they felt about things, you know, how it made them feel, especially for men. I feel like, at least the men I've dated, have a hard time opening up emotionally, whether it's just even to me. So to kind of ask how they feel about being on camera, how they feel about trying to be open for everybody to see, I wish I kind of you know talk to them about that a little more or my friends everything my parents how did they

feel about it um but no i have no regrets i mean i'm not really a type of person that regrets much i mean i do don't get me wrong but it is who i am it's where i'm now and i've learned it happened it's part of your journey you are where you are today a lot of people come from reality tv and not at such a young age but they say that their relationship like journey would have been dramatically different like a lot of people have said i would have been married with kids and things like that if i wasn't in this space do you feel that at all i actually don't i'm 27 i would i just knew to my core like i was never going to be one of those girls that got married yeah i was never going to be like a small town girl and i'm from a small town all my friends back home are married

with kids my best friends and it's actually been that's what what i've been kind of dealing with this year a lot is like that's the life I left behind. And I want to get married, but I never saw myself as like a mother at 26, 27. You have plenty of time. Yeah. No rush. So you are good. All right. Let's go to financial struggle and success. So since getting into this show, obviously you went to school, you didn't pursue a professional career as an attorney or the track you're going to go. You took a whole different detour. What has been your biggest professional struggle over the last however many years now, 10 years. Yeah, I think something that I've had to deal with is maybe somewhat having to put on

like a performance of having to wear the nicest clothing, have the bags, have the jewelry, all that stuff, go on the trips, live the lifestyle, and that's people's biggest downfall. I think financially is trying to almost impress people rather than saving your money. And I think sometimes I just will spend on a whim when I should be a little more frugal. But I also kind of have this mentality where, I don't know, you're the finance guy. You're probably going to judge me for this. Let's hear it. No judgment here.

That's the point of the podcast. No judgment. Just learning. I'm like, I rather just, I'm going to buy that ticket. I'm going to go on that trip. And I don't care if I have the number I want in my savings account. I rather have like the experiences in life. I think that's fair.

I think as long as like your foundation is set and you know that then let it go. Have a good time. Forget about it. There's a lot of people out there in this space that have come on the show and say they'll tell people, fake it until you make it.

Or they'll say the opposite. They'll say, who gives a shit what you wear? Just be you and don't worry about it. Do you feel it all with like when you say like you're trying to like kind of keep up with the brand or the image of the other people that like there is you kind do have to fake it to make it in this world? Like do you think that's a thing?

I feel like in the world I am in, it's not, it's more so I feel like I have to kind of, my brand is like fashion. I feel like I do kind of need to keep up in that sense. And I am kind of the type of girl that's like, I want it, I have to get it. I'll figure out how to get it. So I mean, not really fake it till you make it, but I feel like it's also kind of part of my career. Yeah. And it's where I want my career to go. I want to be in fashion.

I see myself continuing on this path. Like, as you know, I own a swimmer brand. it's is who I am. So in that sense, it's not really about like how designer it is, but everything's so expensive these days. I mean, everything you see on revolve, all that stuff. So I will overspend on that stuff, probably more than I should. One of my biggest hacks for staying in shape, energetic, and feeling good is the supplements that I take. And the supplements I've been taking for a while are all under the umbrella of symbiotica. Now, I have a discount code at the end. but what I take is their liquid packets, and here are three supplements. I'd highly recommend

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bought for an outfit, jewelry, what was the cost? Give it to me. I mean, myself, I did just spend like four grand on an outfit for Art Basel. Wow, what brand was it? Area. And when do you wear it? I wore it the other night and the jacket's like, has a huge stain on it now. Oh, no, brutal. All right, but hopefully you got a good picture from it. Yeah, hopefully someone buys it off my There you go. You'll do that. Get a little kickback. All right. Now, let's talk about financially, the biggest win you've had. So we talked about some of the things that you struggle with, but financially over this year that you're like, this was it. I won't forget this one. I think, I mean, my biggest paycheck for a brand deal was with Daxify. Do you know what that is? I actually don't, no. It's like an alternative Botox. Okay. I've done more. Disport. I'm in a deal right now with this port. You look great. You're frozen. Oh, thank you. appreciate just the 11s that's it yeah I don't feel great right now so that's good I'm a little tired I actually just had like a Botox nightmare where my entire like she changed the shape of my eyebrows all of this stuff my face was frozen I had like a headache for three weeks you have to be careful

with that stuff wow so what do you do when that happens so actually what you do is you take one of those vibrating like facial machines you're talking about yeah yeah yeah I know what you're talking about and it actually helps the Botox dissolve you unfreeze your face I was like putting it on my eyebrows like 10 minutes a day. Wow. It actually worked. Okay. But going back to the deal, back to the deal, great payday, right?

But I did. Give me an idea. Oh, it was 60,000. Nice. Yeah. That's pretty good for like one TikTok, one real. Yeah. For real quick to just, for people back home, I think this is interesting.

When you are dealing with any type of pharmaceutical or you're dealing with any type of health care product, there are so many disclosures that you have to put, of course, to meet all the FTC guys. guidelines. As a result of that, most influencers, creators are going to want to avoid that because it's just like too much. It comes off as too. And that's, this is what I'm thinking, right? So as a result of that, the premiums for those deals are much higher. They're large. Yeah. So for people back home. Beauty, for anyone that is like a striving to be an influencer in that world, a skin care has a lot of money. So what doesn't have a lot of money. And from what I've seen is apparel.

you're not going to get a lot of money for brand deals there what's some other ones i know it's skincare makeup does pretty well i would i would even argue in the skin care beauty world it's become so saturated that there's so much competition so your average deal size has gone up but the but the big deals have have been become much bigger what would you say what would you say as an area what's that oh i think food and beverages probably maybe the biggest honestly The amount of food and beverage creators we have out there that just do, yeah, I mean, the inquiries they get, it's next level. It's nonstop. Insurance and banking, I think, is pretty good. I'd say finance is pretty good. So as someone who does business creator, what happens is your deal volume goes down, but the length of your deals become longer and become much more significant because they really have to find someone that's credible that also has engagement. So that's what I found in that space. What's like a big brand that's doing a lot of deals right now, you would say? Like Capital One, TurboTax. All right.

So we hit financial. We hit personal. Let's go to professional. So what has been, let's start on a high note. What's been your marquee, your trophy case professionally? You're like, this is it. This is what I'm most proud of. I did my first swim week show in 2022 for my brand.

I think why it felt so large professionally was because it was almost like a tangible win. Like you have the actual show. You're in the show. You have the audience. It's, because my business is D to C. It's all online. So I don't get to, you know, really feel the effects of the success as much. I see the numbers and all that stuff.

But when I had that actual swim week show here in Miami, it was like, it was all in front of me. I could see it. Yeah. And it felt real. And I feel like that was definitely my, however, it was so much work. And it felt very quick. And I was very anxious at the time because as a business owner, I, struggle with what's the term for you don't know if like you deserve it uh like imposter syndrome

imposter syndrome okay yeah yeah so it felt i think at the time i'm like walking down the runway and it was all these pieces that i created with my own brand and i was like oh my god like is this real life i think that's something i struggle with a lot i feel like that's something i really need to break out of a little bit but i do feel like a lot of people have this problem oh absolutely 100% but then you start to realize 90% of the room feels the same way right and with imposter syndrome when no matter what room you're in there's something you have that differentiates you so like scan the room feel what it is know what differentiates you and then just go attack whatever that is yeah all right so you do your swim week with tell me again the title of it 2022 2022 Miami swimming jmp the label okay jmp the label

swim week you do it when you do an event like that I'm always curious yeah talk to me about the business side of it you got to pay the people the models So, so I think, oh my gosh, this is a couple years ago now. I think we have 30 models. And do you pay them or do they volunteer? Yes, you pay. But they, so the models during swim week get paid less because it's usually at the same venue. So they're not like traveling or anything.

And it's only 30 minutes of work, but then they do a bunch of brands in one day. So I think they, I want to say they, some of them get paid like 300 a show. So it's low. Okay. Typically a model, like I'll, when I do an actual photo shoot, I pay the models like anywhere between 2,000 to 5,000 to 10,000 a day, something like that. Wait, that's like a lot. That's really good.

Yeah, I mean, models are expensive, but you're shooting all day long. It's all work all day long. So it makes sense. Yeah. But so during swim week, so you pay the models, let's just say like roughly 300, something like that. And then we had a DJ. You have to get everything set up.

We had a stylist. There's a fee for the venue. This one was at Periso, but I got like cut deals here and there. I think we spent like $50,000 on it. And then how do you see the return, the impressions in marketing? So let's take it back. So fashion shows in general are for wholesale. They're not, or for now I guess you could say it's for like branding purposes.

Like it's cool. It looks and you get the photos and all that stuff. But typically a fashion show is so that brand buyers will come see it and buy for the next season. Got it. And they're buying massive. And they're buying, yes. Or, you know, there's levels to it. But then you want, you know, you want Nordstrom to see it. And you want the buyer from Revolve to see it. And you want, you know, the biggest swim stores, everything but water, all of that. But we weren't in wholesale at the time.

And so the wholesale side of a business is completely, I mean, it's not completely different, but it's different than the direct to consumer. You're cutting your margins. There's all these things. You have crazy lead times where you need to prepare months before. So for us to do this, show to not really even be in wholesale it was almost like counterintuitive it was really for it was for the siesta key we were filming so they helped with that and we had so we had it on the show and everything which in return when that episode aired it was another spike yeah for for business but i mean yeah we didn't we lost fifty thousand dollars that month is how you look at it we didn't make tons of money because then i mean you're really the buyers or the the the consumers really just seeing it on

Instagram, the photos. I would imagine wholesale would be like the play you'd want to go, right? I mean, your margins are less, but you're going to move massive value. And I'm working on that now. That's kind of where, but it's a whole other machine. You have to build your business out. You have to have someone within that sector. You have to have everything prepared at the factory much earlier. My business partner owns my factory. So we had, we have like ability to maneuver things around and get things in quickly or create a collection really quickly as opposed to like with wholesale you need to get these things in much earlier they're buying for the season in nine months you know because it's much more prepared and there's so many more cooks in the kitchen

rather than just I create something and I sell it to the consumer you know it's like there's all these other people involved I read something that said the organization in your house is a dictation of the organization in your life. When we think about self-care, I want you to think about something you could do to improve your self-care and I have it for you. The change is upgrading your sleep.

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exclusions apply see sites for detail okay we're going to get into the business of JMP before we do reality TV in your future I can't say that means yes I no don't make me break my NDA I'm just kidding

all right well let me ask you have you filmed something or no you don't have to say what just have you filmed or are you considered you have I don't know I don't get in trouble for that I don't want you in trouble it is well we'll just leave it at that We're just going to leave it at that. Is it with MTV?

No. Wow. All right, let me ask one more. Is it? Oh, God. We can edit it out. We could edit it out. No, I mean, I don't know.

Let me read my contract. Okay, okay. You're going to read your contract and then the recap. We'll tease it. Maybe we'll talk more about it. Well, maybe we'll see you back on our screens again. I lost an earring. Oh, no.

Where did the earring go? Right here. We're fine. There you go. And you spent a lot on that earring, we know. No, not everything. All right, you got it back. So reality TV, question mark, sounds like maybe it's heating up.

We'll see about that. All right, let's get into your JMP, the label. Tell me when you started the business, like how much did you have to like raise or put in yourself to actually get the business up and going? So, so I always, when I went on reality TV, one of the main reasons I ever wanted to do the show was because I had this, I had the longevity. mind of like what am I going to create out of being a reality star I didn't just want to be the crazy girl on TV then then be the washed up girl after so I always had a dream of starting this and I finally got it off the ground I think three years into the show 2021 we launched in March and I have two business partners we put in about 45,000 dollars total so nothing crazy

that funded the first three collections and then from March to December that year, I think we did, oh, God, 1.4. Wow. I didn't like, I should probably, I think that's about, it's about 1.4, yeah. Nice. Yeah, like not even a full year. So that was awesome. It was also 2021, as we can remember, it was a great year for the economy.

The bounce back. The bounce back was wild. And then where can you share around where you guys are today? Or can you not share that? So, and then we did about double. the next year. Damn. And then we've been kind of coasting at that same number.

Okay. You know, so business is hard. You have to just know when you're getting into starting a company. You have to ride out the ups and downs. It's not always going to be a high. You have to make sure, like, not everything's going to go exactly the way you want, but you have to keep that drive with you. And I have this whole vision and, you know, we're working on it.

Everything, but it's not, you know, for you, and for people that don't understand, having a business that does in the millions in their first years, amazing. Amazing. Amazing. It's close to unheard of. Yeah. It's usually you don't make money off a business for the first couple years. Especially in apparel. Especially in apparel, which looking back, for anyone that's wanting to start a business as well, I definitely think long and hard about where you see things in the future because I love, I love a business. apparel for sure, but I feel like I, there's some things I maybe would have done, maybe, and I can always add more apparel, but I'm in a seasonal business. So I always have to account for that. And there's those months that you have to hit the ground running and then months that are slow. So winter's got to be a slow. It's slower. I mean, that's just how it is. But then, you know, that leads me into like, okay, how do I get into the Australian market? How do I get into Brazil? What's that looking like? And it's a little daunting because that's a world I don't know. I don't know what Australia is like. And I don't, how do I get into Brazil? And what do they

spend over there? Will they buy something that costs the amount of my product? You know, how do I get into those areas? So yeah, but I think it's been, it's been an amazing journey and I'm excited to continue to do it. That's cool. What do you sell pieces for? How much? A set would be, like our crochet goes for like 98 a set. We sell. it separately. And then we have one pieces that are like 130, but it, it varies depending on fabric typically. Okay. So like 90-ish to 130. If you guys want to check out, where can people find the pieces? JMP the label.com. Check us out on Instagram at JMP the label. And I love it. We really focus on making pieces for everybody, all sizes, and we really focus on our fit,

how it fits every single body. I think a lot of brands don't do that as much. We fit on multiple models. And we have crochet that's made by women in Bali, like hand knit. It's stretchy made of actual swim fabric as opposed to crochet that's typically made of cotton. So that's kind of one of our differentiators. Impressive. Who is someone in the social media space or public figure space that has either worn your product or showcased it that you're most proud of? Oh, God. I have some good ones. All right. So Sweetie just wore it a couple days ago. No way. Yeah. Sweetie Lizzo was big. Wow. Do you have to pay them to do that?

PR, yeah. So how's it where you just ship it to them and say a prayer? Yeah, you ship it to them and you say a prayer. Exactly. So we got it on Beyonce once. No way. She didn't wear it in a photo. But I know that she wore it because her stylist came back asking for more sizes

and asking for sizes for blue ivy because we make kids too. That's, if you could have a photo. I know, but I know she does, she's not really, oh my gosh, I know. I had Siza a couple days ago. Or what was in like last month? And do you get a photo with those people? Got him, got him in photos. And then do you repost it?

Yeah, yeah. Okay. Actually, sweetie, do you have me back saying loved your pieces? Wow, good for you. Yeah, so that was really cool. Yeah, we've had a lot of influencers wearing it. The PR standpoint really is important. Yeah.

Like, you want to get your pieces in the hands of stylists. So that's the play then. You get it into stylists. Stylists will then get it into. But what I will say, though, it doesn't necessarily, like when Sweetie wore it, it. We didn't get like $100,000 in orders, you know. It doesn't really work that way, but it's brand recognition. And it's credibility. And credibility, yeah. Gotcha. The summer season is mayhem. Eating unhealthy, going out, and then you get to the structured fall season and it's a lot more

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NutraFol.com and enter the promo code trading secrets. That's NutraFol.com. N-U-T-R-A-F-O-L.com. And use the code trading secrets. That's NutraFol.com promo code trading secrets. Yeah. I mean, those are big, big names. So where do you take the company from here? What's next? Oh, my gosh. So like I said, I want to build out the wholesale sector a little bit. I have this, like, I have this business model. And I want to pick your brain on this. I have this business model in mind where I want to get funding for just a collection with a collaboration with, let's say, Siza, right? So I get investors to invest in just this line. They make their money off just that. And then we blow it up. And it's a collaborator. So I can pay her, I feel like you would pay someone like her 150,000. I'm thinking

more. You think more? Plus commission. Oh, if you give equity too. Yeah, or you give, yeah, percentage of sales. Oh, yeah. Let's just say it wasn't an equity standpoint, right? Yeah, just a percentage of sale. You just pay a flat fee and then like 15% per per item. I think it's going to be more. Do you think more? Yeah. I'm thinking probably a quarter million at least. Okay. Yeah. But I think what do you think about that? Like getting investors just to invest in that. I think, okay, so you get investors to invest in that. The money goes towards the fee. This is a and the cost of goods. Because then you're going to be doing like triple what we would normally do or probably more than triple exactly right and then

you would go out and sell it the problem is if you look at the margins per unit you would have to move a shit ton of units yeah i would that's a risk yeah i would probably do it with sisa your company and then a big sponsor like a big sponsor because then the big sponsor is going to have the big dollars and then you can do like you could actually do an event where it's yeah with like poppy or you can go like a fortune 100 fortune 500 yeah and then you get models that are like very influential in whatever space or community it is. And then once you do the event, you get more sponsors there and the money actually comes from the sponsorships.

That's what all of them do. Like every, you know, we had, we've worked really close, the shark from shark tank. Damon John's team and they had to put on a big sponsorship for a big event and that's where their money was coming from, not from ticket sales. And they went with, they gave J.P. Morgan the head title for free. So they went to, so they were going to be the head title. Then once they had J.P. Morgan is the head title because it was J.P. Morgan, Shark Tank, and Dame and John,

they were able to get tons of other sponsors that brought millions of dollars because everyone wants to follow the lead. So explain to me this. So the party you went to is John and Vinny's sponsored by Amex and Delta. Yes.

What is Delta and Amex getting out of that? They're getting... Because they're paying for it. So yeah, so they're getting exposure to clients and internal employees and vendors and partners to go. for like so it's like an entertainment factor then they also will have all social media people there and anybody that has any form of influence at all they will be taking content of them and then they'll be making sure that content is distributed in like every single PR outlet out there and when it's distributed it's going to say amex delta everything like that right so it's just placement for media and it's also like our puzzle is one of the biggest events in the country so as a result of that these brands have to now be here you kind of have to be a player. And it does look cool. Yeah. So it's like if you have to be there now because your competitors are there, then you got to make it make a statement with it. And then it's like every, you know this, but like every event has like a certain level of like, I don't know. And guys, it is tough out here for the events. What do you mean? Because you have to be like the coolest event. There's so many that the competition you need to be like you have to have the best DJ or like, you know. Oh for the people putting the events together. Yeah. Yeah.

Yeah, yeah. We went to a Chance the Rapper event. He performed for three songs for nine minutes and left. So that whole event, they built it around, Chance the Rapper's going to be there, Chance the Rapper, nine minutes off. Everyone was like, what the hell? That's what we got. And I was thinking about, what do you, it takes us an hour to get there. Like, which one? Oh, for Drake. Yeah, we went to a Drake event. Oh, yeah. Only 2,500 people were there. Drake put on a private concert. Yeah. That was insane. Okay, so I went to the Beyonce. concert in Dubai. Were you there in Dubai? Yeah, Dubai, yeah, yeah.

That was insane, though. She actually performed for like, you were there? Yeah. Oh, wow. There was so many people there. Yeah. Yeah. But that was actually a real concert.

I figured it would be something where she would only perform for two songs. She did like an entire concert. It was an unbelievable show. Jay-Z was up there all the kids were there. I know. He was above me. Were you like next to me? Yeah.

That's weird. I didn't know you were there. We were right next to each other. A lot of people were there. Bachelor Nation. But like not really. I saw. Who was there? Tasha. And then Cassie Randolph. That was it from Bachelor Nation. Oh, really? Oh, and Rachel Kirkano, yeah. Okay. There was a random group, though. I know. I was like, is this? No, no, not Batchel, but like the other people. I was like, how did they pick people for this? Yeah. We did a whole episode on that Dubai trip. It was nuts. It was nuts. All right. We got to wrap up here because we got places to go. You got events to go. You got to go sling your bathing suits all over. We're going to have to have you back on after whatever's coming up. Sounds like you.

Sounds like you might be on a show. I don't know, but we're going to have to have you back on if you are. But before we do, we've got to wrap up with a trading secret. So something special to you, Julia, your experience that no one else could get from, let's say, a professor, TikTok, a YouTube tutorial. Oh, a lot of pressure. Only your experience, a trading secret. What can you leave the listeners with?

I would say you have to do everything with the truest form of who you are. You have to stay true to what you really believe. and what you feel and with that will come success as long as you truly believe in what you're doing and what you're saying your life will be exactly what you want it to be I like it and then another one I think I'll take away live with no regrets yes and if you're feeling it and you're thinking it maybe just say it yes something I got to work on yeah all right well we'll wrap up with that where can everyone find everything you have going on the bathing suits my my Instagram is Juliet Porter and my bikini brand is J&P the label there you go go go check

it out, buy a bathing suit. And Juliet, we will have you back on. Maybe you're in the future. We'll see what's going to happen. Thank you. Thanks for having me. All right. Ding, ding, ding.

We're closing in the bell with the one and only the Curious Canadian on the Juliet Porter episode. And I know, David, you're watching perfect match right now. So what did you think? Yeah, it was great to have her on. Honestly, didn't, wasn't, she's coming from Siesta Key. Wasn't a Cesta Key guy, a little out of my realm, Jersey Shore to the core. Jersey Shore came up when we were in college.

We were invested. Cesta Key, kind of the spin-off, I would say, Florida version of it. What I will say is, Jay, I get on this podcast, I rip it with you, me and you, we rip the ones and two as we speak off the rip. I'm 38 years old. I still get a little nervous a baby about how some things maybe have come across, but maybe some people say in the reviews. She's 17 years old, doing a pilot for Siesta Key. Can we start there? 17 years old, doing a pilot for Siesta Key, 19 years old.

She gets a call. She's at FSU. She's bang in the midst of a five-season reality TV show on MTV. I thought my biggest takeaway was that her approach to reality TV as a young age, like, was pretty boss. Like, it was a pretty bossy mentality that I think she was able to really calibrate all the things that she was stepping into and capitalize on them. So I learned a lot this episode because, to be honest, I didn't really know much about her leading into it. I'll tell you this. One year of being in reality TV, it's like 10 years of living based on all the different things that you learn through the process.

So for her to do that at the age of 17 is unbelievable. It's a testament probably to her growth. And I'm sure if we asked her, she would be like, yes, I'm like a cat, nine lives. I've seen it all at a short period of time. And I just loved how she said, like she knew even going on at 19, like she wanted to be, have longevity and take something out of it. And that's what she talked about, her JMP clothes swimsuit line. And I did love the questions that you asked, like biggest struggle or success in her personal life, professional life. and her financial life from being on the show.

And I just thought she gave really good context about, you know, how there's no separation from navigating your personal life and your business life. And when, you know, you're crying or your boyfriend's cheating on you as much as you don't want the world to see this. She's like,

you know what? If it's going to happen, at least it's happening where I'm getting clicks out of it. And people are talking about me more. Now it's my responsibility to kind of capitalize on it. So in a weird way, I guess I thought, you know,

a pretty matured approach to the kind of drama that, um, her CSTA key has been about, but also the reality of how she's turning into her business. And for all intents of purposes, doing pretty well, right? I mean, look at the names that have worn her clothing. Like, I mean,

that's unbelievable. And it sounds like, just in general, like, it's a tough business when you're selling any form of apparel. You heard her talk about it, the skews, the profitability, you know, now based on where it's manufactured, potential tariffs, things like that. Like, there's so many moving parts. But for her to be able to

have some of the players that have worn, in her gear. I mean, that's just remarkable. And she's doing $1.2 million in revenue in year one. And like you said, to have a business do a million dollars in your first year, doesn't matter what you're selling is incredible. Double that in year two. And she said it's kind of been status quo from that.

So to have a status quo side business that's bringing in $2 million in revenue in year, she kind of focuses on what's next. But pretty incredible stuff. But yeah, the meat of it, go ahead. I'm just going to say, like, I'm pretty sure the beat of this is she's been in reality TV for so long. She's created an unbelievable business. She showcases so much, I would say, poised through all that, given all the mayhem. And she's still back in it.

So before we go to perfect match, I'm curious, what was, like, your biggest learning lesson from her? What was the trading secret you took away from Juliet? Yeah, I think that I think that I don't want to. to say everything happens for a reason, but if everything is happening, make sure that there's a reason it's happening. If that makes sense, right? So everyone says everything's happening for a reason and that's just kind of bailout excuse that they can maybe, you know, uses if bad luck's happening or good things are happening. But I think everything happens for reason is hers like, if this is happening, how do I capitalize on it? And I think that goes back to

her, you know, like she was talking about the narrating from, um, Ciesta Key and how she capitalized on that. If she's going to do it, she's got to capitalize on it. Um, you know, all the bad things that were happening to her on the show, as comfortable as I am for the world seeing that, how am I capitalizing on it? She talked about spending $4,000 in an outfit for Art Basel, and even though it was the most expensive things she's ever purchased, she puts it on her LTK, and she said, I hope someone purchases it, just as a side note, does that mean that she buys that, puts it on her LTK, and someone buys the exact dress that she's wearing, or is it a link to it,

or she gets commission? How does the LTK game work for something like that? So for the agency, majority of the deals that we're doing are going to be brand partnerships and collaborations through Fortune 500 companies. And they're going to be fee-based. Now, what is huge in the influencer community right now, especially with micro influencers, but all the way up to macro as well is affiliate marketing. And affiliate marketing is getting paid off of what you are linking specifically to either Amazon or LTK or ShopMai. And we actually have the LTK founder coming on this podcast. podcast, David. But how that will work is like she'll put her outfit up. And if someone buys it, she will get a percentage of the cost of the dress in commission back to her. And maybe we should get someone. You guys let us know. Give us five stars in the ratings and let us know if we should have someone who does affiliate only marketing. But there are some people that do affiliate only influencer partnerships because they might not have the following to get the big Fortune 500 deals. And they'll make, you know, 10, 20, 30, sometimes $40,000, $50,000 a month if they're really having

strong link clicks with good pull through on the actual purchases. I want to see that episode because there are people that I have followed that are friends of mine or people that I have come across in just living life that I follow on Instagram. Micro influencer would maybe be like a generous way of putting it. We're talking like 2,500, 3,500 followers, but they're posting like LTC stuff daily. And I'm like, are you making money off that? And they've been doing it for years. There's one person in particular.

I won't drop handles here. But they're literally 3,500 followers, been posting LTK stuff for five years. I need to know daily. I need to know if that person's profitable. And I need the founder on to tell me. That I will tell you this. Anybody could do it. But that's a huge commitment for the likelihood of the conversion you're getting.

Okay. Right. Because if you get, I would give you this. If you get two and a half to five percent conversion of the people that are viewing your story, that's incredible. So if you have 100,000 people looking at your story and you get 2,500 to 5,000 link clicks, that just gets them to the link. That's incredible.

And if you're able to pull through, let's say, even 10% of that. So if 5,000 link clicks, you can get 500 purchases, that's like off the charts good. So that's on 100,000 views. And if someone who's getting 100,000 views probably has close to 500,000 plus follow, because your view rate should be anywhere from like 10% plus of your actual follower. So that gives you a little perspective. Okay, okay, good. Well, it looks like we're queuing up a nice future episode here, nonetheless, LTC style.

But let's get to the meat of it. Perfect Match. I would love to talk about Julia Porter and Perfect Match, but I mean, the headlines of Perfect Match, I mean, Clayton and Rachel, I don't want to dive too much into that. But if you can't get Perfect Match around my face right now across my screen and not mention that, What a cluster fuck, I believe, is the word that I'd like to use for that situation. Whoa.

Whoa. Whoa is all I got to say. Whoa. So I haven't seen the episodes that you're referring to, but I've seen little clips. And it does seem like right now Clayton's getting cooked for anyone that hasn't seen this. Can you kind of give us the rundown? Like summarize what is happening on perfect match right now, which is the show that Julia Porter is now back on to tie back to this episode.

long story short and bachelor nation they'll this will really hit home for bachelor nation you know clayton obviously didn't have the the best go uh let's say it his season is the lead the gambi gabby rachel um you know i was intimate with you both i said i love you to both and then he goes and picks susy um it doesn't even pick those two and so he kind of gets them to entrust in him spurns them goes to susy obviously that relationship doesn't work clayton decides he's making this huge and he's done a really good job I feel and kind of like working on himself and getting his likeability back and he's doing the dances and he's feeling really good about himself and I view them. I like them. I, you know, I think that they're great to a point where he's, you know, back on the TV reality day dating series. I think the redemption arc is there. It's right there. And he decides to match with Rachel an hour into her being there and kind of says like, you know, play on fate like this is we should do this. Like this is we're both changed people. We've learned so much.

They sleep on it the next day. He dumps her. He gives the intuition speech. I trust my intuition. That's fine. He asked her to like pretty much match and then she didn't or she accepted it. And then the next day he dumped her. She accepted it with a little bit of hesitation, but a little bit like, wow, like maybe this is a sign and probably just like, you know, overwhelmed in the situation.

And then, you know, right away like 24 hours later, he just knows. He's so certain. which is just such a flashback for our bachelor people who have the visuals of him standing there basically dumping these girls and that look that's reality TV dating you want to go in there you're going to get dumped

you're going to match you're going to do these things the the crazy part to me is just the you know he's defending he's defending he's not waving the white flag he is on the podcast he is defending himself and what is his defense what because obviously

I see why people are pretty much like, you know, once, shame on me, twice shame on you. Yeah. What's his defense? What is, what is his response? His defense is that, you know, I understand why people might not have liked it, but he's just defending his actions and his feeling, which he's entitled to. But I just wish I could poke him on the shoulder and be like, dude, read the room. Even if you are, you are, even if you are right in your words and it makes sense to you, there's just too much out there on the internet and and and and too much trauma from people seeing you do this to this exact person before

let alone many people before that it's like just sit this one out man and people you know you still have people cheering you're on out there so uh that has been crazy uh you know Juliet um is on it she's in it um and you know what I was just on vacation um for 10 days I got back 36 seconds ago before we podcast and so I need to do some catching up on how Juliet's really um taken off on the show but I know from some clips that I've seen there's no shortage of attention let's just say that I think Juliet is a hot

commodity down there I feel like the boys the guys are referencing her to as a baddie and a baddie in today's world being someone who's not only physically attractive but commands a room is a little intimidating because you know you can't

play games with them she's a baddie she's successful and she's popular on the show so on my binge watch this week it's to see because i honestly i haven't even seen the clayton and rachel thing i've just been consuming clips and so i need to sit down and get in the meat of it because i've only watched like uh i've only watched the first two episodes so i'm i'm ready to get in it all right perfect match david's ready to get into it uh maybe i'll have to watch this season and we'll have to

have to have a guest or two on i do know i do know a few of these people that are on there yeah jay you may have to watch a season because you might have to ask yourself you might have to ask yourself you have to really watch the season and just say what if what if i was there was that ever a possibility jay wink wink that was that was a possibility but that's not uh in my future so all right if we're playing the uh if we're playing the uh the 10 out of 10 10 i was that close to doing it one one i got the call and i never thought about it how how far down the process were you if i get a phone call i'm going to explore okay i'm never going to not explore yeah so i explored but as far as hmm did you did did you had conversations did you return a phone call had conversations set up another phone

call so this is a four-course call doing bread appetizer also also not like entree i mean had conversations but um yeah i mean didn't quite get to the entree you got you ate the butter at the table yeah you had the appetizer and then i don't know that that show is would serve me well for many reasons yeah you agree with that would you if i came to you and said i was going to go on that show what would you say well you did come to me and you didn't say you were going on the show you got my expert advice which steered you in the I believe in the right direction.

I'm not yeah yeah the weird thing about that show is that they film it sold they film it like a year prior to so and there it is all time always been the worst reality TV show

at people keeping a secret of what happens because it's so long after and they're already dating new people like Lewis is on the show is already dating Huda who was on Love Island season 7 before it's way too lot

where Love Island like instant correct that's why i love islands the goat that's why people they get the big following this because people want to see you right when they get out of the bill of what's happening all right well anything else on juliet port perfect match or anything in this episode no no i thought and also like kind of crazy small world i feel like you guys as the episode went along maybe had a little more in common than you thought you both at the bioncé performance i thought you know you guys were doing what i did really like is kind of a little live business

pitch here with the swimsuit line like how she's saying she wanted to bring in you know one of these celebrities and get investors on one of the swimsuit lines and then you were like saying like no like it's going to cost you this much and instead again investors just do a sponsor version I like that that was fun that was that was like we were in the middle of a little rewired talent pitch there with some with some business planning ideas so I just love to see her brain work and think um you know I thought it was really really impressive episode I love it well I appreciate you giving us your breakdown Juliet killed it she's killing it on perfect match her swimsuit lines on fire make sure to go check that out and uh i'll have to tune

into perfect match and see what this season's all about maybe we'll have to have a guest or two on from the show and we'll see what happens but david anything before we're at no i'm good good to be back on us i'll had a great time in canada um shout out to my family my canadian people um but uh yeah ready to rock here ready to be on ones and twos it's a big week here in new york city i'm doing a little Amazon live work with Rob Grunkowski. We got Tommy DeVito from the New York Giants doing a progressive call with him, and he'll be on. We're doing some ad work together. He'll be on the podcast.

And then we got an event I'm hosting in New York City with chime banking all about love and money. We are doing, so I'm hosting it, but they're doing a singles, what do you call it when you, you're speed dating, speed dating, all in love and money. So it's a big week ahead. And let me tell you what, next week's episode. is a big one. So, tune in to Trading Secrets. Make sure to follow us. And thank you for tuning into another episode of Trading Secrets, one you couldn't afford to miss.