Trading Secrets - 260. Shahab Elmi: Powerhouse entrepreneur breaks down the mindset behind Cymbiotika, prioritizing wellness as a luxury, finding the small wins, and the $$$ behind it all

Episode Date: October 27, 2025

This week, Jason is joined by powerhouse entrepreneur, Shahab Elmi! Shahab is the founder and CEO of Cymbiotika, a disruptor in the wellness space that has grown into one of the fastest rising supplement brands in the United States. Cymbiotika is redefining what it means to build a business that thrives financially, and making an impact culturally.  Shahab dives into how a life-threatening health situation reinforced the importance of health, He shares the origin story of Cymbiotika, diving into how data accessibility, generational shifts, and the evolving world of consumer packaged goods have changed the wellness industry. Shahab reflects on why the people you surround yourself with matter more than the money, and what consumers should really be paying attention to when it comes to their health. He breaks down his four daily objectives, his philosophy on consistent self-improvement and small wins, and how he defines true luxury. Shahab also explores why people view spending on wellness differently than on food, drinks, or fashion, the power of effort as his ultimate non-negotiable, building an empire alongside his wife, and what’s next for Cymbiotika’s mission to elevate everyday living. Shahab reveals all this and so much more in another episode you can’t afford to miss! Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Shahab Elmi + Cymbiotika.com  Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group  All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Nutrafol:  See thicker, stronger, faster-growing hair with less shedding in just 3-6 months with Nutrafol. For a limited time, Nutrafol is offering our listeners ten dollars off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code TRADINGSECRETS. Prolon: Prolon is a plant-based nutrition program featuring soups, snacks, and beverages designed to nourish the body while keeping it in a fasting state, triggering cellular rejuvenation and renewal. Get 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program by visiting ProlonLife.com/TRADINGSECRETS  Bilt: Bilt is turning a monthly expense into an opportunity to earn rewards and discover the best that your neighborhood has to offer. Your rent is finally working for you. Earn points on rent and around your neighborhood, wherever you call home, by going to joinbilt.com/tradingsecrets Booking.com: If your vacation rental isn't listed on Booking.com, it could be invisible to millions of travelers searching the platform. Don't miss out on consistent bookings and global reach. Head over to Booking.com and start your listing today. Get Seen. Get Booked on Booking.com YouTube Title: Needs to be 100 characters or less  | Trading Secrets w/ Jason Tartick

Welcome back to another episode of Trading Secrets. I do have the curious Canadian here with me for the pre-market trading segment. I'm going to tell you a little bit about what you can expect in this episode. Actually, I might change it up. I might even have David tell you what you can expect in this episode because I know he was a big fan of it. But before I do that, I do want to give you a quick money tip. Last Thursday, mortgage rates hit one year all-time lows. The average 30-year mortgage rate was 6.19%. Average 15-year was 5.44%. So if you haven't refinanced, make sure that you consider doing so. The other thing you've got to

know is that markets right now are trading at all-time highs. The Dow Jones, the NASDAQ, the S&P 500 are ripping. So if you have debt that is over 7%, 7, 8%, accelerate the pay down to that. But if not, any money sitting around, make sure you are dollar cost averaging into the market because it is trading at all-time highs. The market is at all-time highs and you have to be making sure you're making money on your money so your money is not losing value over time. Enough of the finance tips. Quick little update. I'm really excited for this week. We got Halloween. upon us. My brother's birthday is the 30th. My dad's is the 29th. And this year, David, I am going to that Heidi Kloom Halloween party. So we'll see what I'm wearing. If you have any ideas,

let me know. But David, why don't you tease this episode for our viewers? Yeah, I'm going to tease the episode. You know, very humble of you to not give yourself a little belated birthday shout out. Friday, October 24th, my boy, Jason. Happy belated birthday. And you know what, for the people at home, Let's not give Jason a gift. Let's give you guys the gift of trading secrets. I got some merch that's laying around here that we've been meaning to give out, and we're going to give it out in honor of your birthday. And so I'm going to ask the people.

Does that mean you're going to ship it to? Yeah, we'll figure it out. I got the work credit card there. So no, we will ship it out to our listeners. Whoever is going to give a five-star review, give Jason a shout-out and happy birthday. and maybe just something that you love about the pod, why you listen in particular, and let's celebrate that together.

So go to the reviews, five stars, happy birthday, Jason, something you love about the pod that keeps you coming back. We'll ship you out some trading secrets merch. How does that sound, Jason? David, I love it. I love the energy. Happy belated birthday to me, I guess.

You're shipping it out. Put the comments in there, five stars, and David, you're in charge of actually hitting the ship button. The only thing I got to say is we haven't been on the ones and twos before a podcast in quite some time, and we've had a lot of action on this episode. right? We're in this entire podcast lately. We've had Caitlin Collins Hahn. We've had Chris Voss head FBI negotiator. We've had Harry Jousie. Now we have Shahab, the CEO of Symbiotica.

We're hitting a lot of different avenues. And then pop culture is a lot of happen and dancing with the stars. We have some Dancing with the Stars pros and celebrities coming on here shortly. So buckle up, maybe even hosts. It's coming. And we just are hitting a lot. So I'm also, I want to hear from the viewers. I want to hear from the Money Mafia in the comments or DMs to David tonight or even emails what direction you want us to go you want to keep us in this past you like to change your pace tell us what you want uh david any comments on that before you give us a brief tease no we always love it and and like like i've said before it's sometimes it's these business episodes with CEOs and founders that i'm like i don't know this person i haven't really i'm not

too familiar with the brand and i'm just locked in i'm hooked it's to the core and the root of what we do i i love the mix-up i just truly love the mix-up of guests that we've had and this month the last four guests. I mean, what other podcast is getting guests like that? That covers so many things that piqued the interest, hopefully of so many different listeners in our audience. If holiday season is coming and what I'll say is if you are looking for any tips when it comes to communication, connection with people at work, connection with people, let's say, just in your family, with your loved ones, working on a business, this episode hits every one of it. It was deep, it was intense. We talked business and numbers, but we talk

life. So stay tuned to the recap. David, if you're good with it, let's ring in the bell. I'm trading secrets to the main episode. You good with it? Let's do it. All right. Let's ring in the opening bell and make sure you stay tuned to the recap. Welcome back to another episode of Trading Secrets. Today we are joined by a powerhouse entrepreneur Shahab Elmi, the absolute legend. He is the founder and CEO of Symbiotica, a disruptor in the wellness space that has grown into one of the fastest rising supplement brands in the United States. Symbiotica is redefining what it means to build a business that thrives financially, but is making an impact culturally. Today, we are going to pull the curtain back on scaling a brand. Of course, we're going to talk wellness. The money moves

behind entrepreneurship and how to balance business, growth, and personal life. My man, thank you so much for me on Trading Secrets. It's such a pleasure, man. I wouldn't miss it. Guys, I'll tell you this. When he says I wouldn't miss it, this is a man of words and action. We were just talking about this, behind the podcast. You had a life-threatening situation that literally happened weeks ago, and even up until this podcast. Tell us a little bit about it. Yeah, it's not fantastic for a wellness got to talk about. My appendix burst a couple of weeks ago. And I rushed to the hospital. I was there for six or seven days, and it was dicey for a little bit. I will tell you, Jason, you know what it does? Yeah. It reaffirms what we talk about you and I about health.

Yep. When you're in the hospital bed and I lost 24 pounds and no food, no water. Wow. We worry about sepsis setting in. All you want to do is be normal again. When you're in that bed, no one's thinking about Ferraris or Lamborghinis or Mugatis. Everyone's concerned. I just want to be back to what you were before. Just normal.

You've got a million problems until health is number one. And all of a sudden, it's the only problem you have. I'll tell you what. This is not woe with me, man. What I'm going through is super minor compared to what millions of people go through every day. Millions and millions of people go through every day with cancer and other things. So this is not the end of the world for me. But it's a reminder that if we don't have health, man, nothing matters.

Especially in the world of social media, I have all these. friends are so successful and they're posting all these crazy things online yeah we get engulfed and thinking about that those kind of things and it's okay to do so like i'm a capital this man it's great course go make your money go be successful i like your rolex so i'm the big watch guy right that's all that stuff it's fine the moment your health is taken from you you don't give a shit about any of it anything i'm responsible for so many people in my life most importantly my wife and kids my parents my mother-in-law yeah and when you're in the bed, you can't take care of anyone at all. You can better take care of yourself.

Yeah. So health, you know, it's a corny, it's a corny and cliche, but health is a wealth. The real wealth in this world is health. Yeah. We're learning in COVID. I think the youth are way more advanced and way more knowledgeable today than they ever were about health. Yeah. And they're pushing back on stuff. My daughter's talk against, you know, Red 40 and other things out there. Sure. It's like potassium sorbate and some of things. They're more knowledgeable. Yeah. But if we don't take our health seriously, man, what else matters? What's the point of having $100 billion if we don't make it to $50? It's 100% correct.

It's useless. And like you said, once your health is a jeopardy, nothing else matters. Now, we're talking about this intersection of kind of money, wealth, and health, and we know right now that there is a lot of wealth and money behind the health industry. So I read a little survey earlier today. It said that in 2024 is a $2.21 trillion market right now, U.S. health and wellness. And it has a compound annual growth of about 5 plus percent going in. to 2034. So there's a massive market, right? Do we nail that? And I also saw that there's a

generational shift right now. So in millennials, our number one spending pattern is about 30% in retail. We just, we make up 30% of U.S. retail. And Gen Z, it's health and wellness. So my question to you is, with Symbiotica, you're the CEO, you've worked your way up. You got started this company in 2018. How did you get started in this space? So can I have one more data point to your point? There's a direct inverse correlation of drinking alcohol. By the way, Before disclosure, I drink. Yeah. I'm not one of those guys, like, don't drink.

Yeah, yeah, yeah. It's about drinking in moderation and having... This generation today is consuming about 90% less alcohol than prior generations. Damn, 90%. It's plummeted. You're talking about $45 billion down to, depending on where you read, three, four, five billion dollars of alcohol is plummeted. So there's a number of people that realize, like, alcohol kind of sucks.

Yeah. Now, look, I enjoy a beer. I enjoy some scotch. Yeah. Maybe a dirty martini is fine. You're talking my language. But on a granular level, there's a direct correlation to this generation is just smarter. They have more data.

When I was growing up, I'm old, I'm 46, right? So we had computer labs in our high schools where the first time you saw a computer some people were like 14 or 15 years old. Sure. And they were connected to really sole internet. Everyone's got one of these. They got chat GPT. They have all the access to data in the world. And they're smart.

And they're realizing, like, health matters. Yeah. We started this company for that reason. And I'll tell you, Jason, the ironic part is this is our fifth company. When I say ours, I brought a big leadership team from my other. We had four other companies. We had some exits. It was fantastic.

This business was never built around profit. We built it genuinely to help people. I lost my grandfather, leukemia, my business partner, a lot of his father to cancer. My wife just lost, who's also our business partner, lost her father this past year, to multiple of diseases. We built this company because we want to slow these things down. And when you have to have that approach, amazing, magical things happen. Because, so for those out there who are following the business world, the most important measures, KPI's gross margins.

That's probably number one. Of course. And then COGS, cost of goods sold. These two things drive the levers of the CPG, consumer package good world. Sure. What I'm proud of, we've never built a product. I'm the head of the product committee in our department. I'm going to run our company.

Yeah. we've never given a directive to our folks that said build a glutathione or magnesium or vitamin C that cost X to build. The second you give that directive, what you're telling them is you either have to cut some stuff out of it that's really, really good or replace organic stuff with synthetic crap. Those are the only two mechanisms to drive cost down. We've never done that. We'll never do it, not as long as I'm around. But what it's done, though, is built a group of products that the world has never seen. We sold our very first packet, January 1st, 2019.

Okay. We sold our 100 millionth packet a few months ago. 100? This calendar year alone, Jason, we'll do 100 million packets. Next year, we'll do quarter billion packets. Wow. And that's not because our marketing is slick. We've never paid a single celebrity to go picture our products.

Interesting. But our celebrities post our products. Yeah. Pesopaluma, gunna, marshmallow. We heard the weekends an investor, right? The weekends investor. We have massive multinational calumbrate names. The biggest names in the world, because they live the lifestyle.

These guys, by the way, rock stars have changed. Rock stars in the old days were about drugs and alcohol until you die. Sure. Rock stars today, like the weekend, like Pesso, like Ghana. These folks, marshmallow, John Summit. These guys are all investors. We never came to them. We just saw that they were organic users of our products.

They've realized their talents, what they've earned, They want to longevity with this now. What's the point of being a rock star until you're 35? Rest in peace, Kurt Cobain. Sure. That's not the plan. The plan is to have those type of talents forever and ever and ever. Those guys need to have kids and grandkids and great grandkids.

And they realize they're smart. This generation of rock stars are different. They're ahead of the curve. It's great. I mean, it is unbelievable to see the way things are changing, the generational shifts. And then I'm really interested in the side of you investing fully in quality and not letting gross margin or cost of goods impact at all the product that you're selling. So I want to get into that for a second. This episode Trink Secrets is brought to you by booking.com. I've got to say,

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the growth of your rental business. And it couldn't be easier. You can register your property in as little as 15 minutes and nearly half of hosts get their first booking within a week. So, if your vacation rental isn't listed on booking.com, it could be invisible to millions of travelers searching the platform. Don't miss out on consistent bookings and global reach. Head over to booking.com and start your listing today. Get seen. Get booked on booking.com. I will say, I'm blown away to a number of 100 million packets. I mean, that's just unbelievable. I, for everyone at home, I travel with this stuff, but I'm not just... saying. Like, glutathione I take about once every, like, two, three days because, like,

this, this helps with detoxing, right? Especially when you're traveling. When you're traveling, that's why I always take it. Yeah, I'll schedule. It's insane. Your schedule was terrible. Yeah, it's nuts. It's like coast to coast. Don't even know a time zone. Vitamin C, magnesium I take before bed. And so I just, I rip this stuff left and right. I haven't taken the longevity mushroom. So I'm going to have to get into that. But what I'm curious about is from a business perspective, especially everyone listening this. We see a lot of industries come on this podcast. And it's very rare that you hear someone say, I don't care what the cost is. I don't care what the profit is. We're going to make quality. My question

to you is, in a space like this, knowing that you were doing that, how did you, how was that message heard by investors? Because investors, we know, want to return. So they're investing in your product in 2018. You tell them it's all quality. That's the focal point. We don't care about profitability. How did you get people on board? So institutional investors hate it. Right. Right. Institutional investors, big groups, I won't mention names. Sure. Hate it. Because what they want is, unfortunately, the supplement in health wellness business has been a fight to the bottom for a very long time. You go to China, no offense to China. You go to get synthetic product at 10 cents to the dollar and create a vitamin C

that's $9.99 for a 30-day supply. The harmful chemicals and the forever products in that are way worse for you not taking it, like potassium sorbate, for example. Sure. The food babe, which I respect a lot, she did a great expose on this last week about some of the chemicals used in supplementation that are terrible for you, terrible. So you could have a negative taking like a vitamin C product like Not cook, you will. You will. Yes. For those, I think, go watch the food babe and watch some of the things she's covered.

She's fantastic. She's a founder of Chuvani. One of her competitors, ironically. But I have so much respect for her. She does the right things all the time. She's consistent. The key is, what's your objective here? Are you trying to help people or just make money?

I don't think these two things are competitive. They're not mutually exclusive. I think if you really want to help people, you can make a ton of money. You've got to be disciplined about it. We've never caved, man. Interesting. We'll never freaking cave. You know, I have a lot of buddies in the health space, and we talk about this stuff all the time.

Yeah. The second you sell your soul to the devil, man, you never give it back. So true. And so the folks who invest in our company, aren't to institutional investors, is people who are passionate. David Grumman, you know Dave Grumman? Of course, yeah. Dave Grumman, not only is a dear friend of brother of mine, you want to see a guy leading the wellness charge, go look up Dave Grubman. It's true.

Go look up Mark Wahlberg. Oh, my God. 5 a.m. every day. 4 a.m. I think 4 a. Something like that. These guys, Dave Grubman, Mark Wahlberg, and the such, Damon John. Oh, yeah? Another one.

And there's so many of them. They are living the life and they have influence. It's not bullshit for them. It's not marketing me. They don't need it. You think of those three guys need money? No. You see Dave Grubman's house and money?

Yeah, it doesn't need it. No. There's so much Walbert just sold his, his Bel Air home for a couple of his home. Yeah. In the money. Yeah. Damon and John's had like four or five massive exits, including food food. They live this life and they give a shit.

Interesting. And so having them part of our ecosystem matters because they really care. Okay. And so when we have them, we don't need the big banks. Yeah. Most of these, look, I'm not criticizing, like I've done this before. My other companies, we've gone through some of these big folks. So I'm guilty of this as well.

Yeah. You go sign a deal and you get a bunch of money from massive private equity firms and big banks. Oh, yeah. And there's rules and regulations there. That's it. They have covenants to say, in order to do business with us, you have to have X percentage gross margin. Right. Your COGS have to be at Y and your EBIT has to be as.

but as net profits for those that are left over. Earnings before interest. Appreciate them. And when you go to institutional guys, you have to have that. Yeah. But Damon John, Mark Wahlberg, David Grutman, those guys, The Weekend, Gunna, those are just guys. Yeah. They believe in what you're doing.

They have all the one in the world. They can support you too. We chose that route and said, you know what? We're not changing who we are. And if you don't want to play with us, then okay, no problem. You have to watch a scoreboard in two or three or four years. the exit happens, you won't be a part of it. I love it.

Get those strategic partners, not those banking partners. For anyone that might be confused about anything that we're talking about finance, stay tuned to the recap. We'll talk about all these. We'll break down the terms. That will be coming. But you just mentioned scorecard. You mentioned like the idea of bringing on the right investors.

We talked numbers on this podcast. 100 million plus packets sold here today. 100 million will be sold this year alone. Talk to me about the numbers of profitability. Like for like 2018 for your investors, how long did it take for you guys to become profitable? But when you look into 2025, what's your goal for revenue this year? Yeah, we were able to positive from year.

So 2019 was our first full calendar year. Wow. It would have positive. Wow. And it was a positive for a sense. So we took no investor money until this past year. We did a very small private VIP safe round with those individuals I mentioned and many other fantastic people.

Yeah. Like Mosheleezi, John Shahidi, you know, guys names, people you're friends with us. Oh, yeah. And we hand chosen by design. It wasn't just about money. It was about what they're represented. And I think it's for entrepreneurs out there who wanted, get investment money, the people you find are more important than money.

True. By multiples. Yeah. Unless you're prepared to, you know, bend your morals on ethics, and we're not prepared to do that. Right. When you deal with Jason, it's one thing if you're selling a widget. Yeah.

We're dealing with people's health, man. Yeah. Not only their health, their spouse's health, their kid's health, their parents' health. When you sign up for that world, it's different. Yeah. So when you're all in on that, man, it matters. It does not. I take it seriously.

By the way, we have an office. We don't do remote stuff We have an office We don't have a schedule That says you gotta be in at eight Leave at five But they beg some of our folks to leave I call people on the weekends

I see them on camera coming to office And tell them but please go home Get out of here Why are they there Why are they work so hard They care They give a shit Because they know they're dealing

With people's health Yeah And they know it's genuine It's not bullshit Now we're trying to make profit Of course we're trying to make profit We crush it We kick the shit out of everyone

But that's not why we do it Yeah The intention matters I love it The intention leads to the result. If you're trying to go for the result and reverse ingenuity intention, it never works that way, man. Then tension matters and then the result will come. I love it.

I mean, this is powerful stuff you're saying. And I also think this is extremely relevant because we know what's happening within the industry, within the wellness space. A lot of money is coming into these areas. But not everyone takes the pride in what you guys do when it comes to quality and how you operate your business and the impact you're making. So one thing we talk about here, trading secrets is earners, spenders, savers, and consumers. So for the consumers out there, you already brought up an example of a company out there that actually your net net is negative. Yesterday I was, or last week I was at Amazon headquarters.

I'm sitting there with Rod Winkowski, I'm eating a protein bar. He's like, why are you eating that? I'm like, it's a protein bar. I'm on the go. It's healthy. It's like, read the ingredients. I start reading the ingredients. He's like, you can't even pronounce those.

Those aren't healthy. That's not, right? So he knows. So I think my question is for my listeners that are here right now. Let's just say they have health and wellness on the forefront, but they're not experts. they don't know all the ins and outs. Give them some trading secrets from a consumer perspective, things to be aware from your competitors

that they shouldn't be consuming and why they should be consuming your product and things to look out for. Yeah, so three things, right? By the way, I don't have these questions ahead of time. Yeah, I'm just right. Everyone knows at this point. I always bring, you don't give a shit.

250 episodes in, I bring a list of the questions and then the conversation's flow. I don't even look at it. I send a note to our gap hands. I'm like, do we have questions? She goes, no, Jason said, I'm like, I actually like this organ. one, be careful

to preservatives. So like, so preservatives are simple in order to make something last, you've got to put something into it, right? Sure.

Otherwise, like this thing's fantastic. This Vitacococca is amazing, by the way, I love it. To make this thing last, you've got to put something into it. Okay. To make this thing last, you've got to put something into it.

to keep an eye on preservatives, if you're using a potassium sorbate, don't buy it. Okay. The second thing is under dose. Real quick on that. It would say it right in the ingredients, right? Yeah. Yeah. Like you would just go right to the ingredients and it would say it right there. This is fine. Okay, good. And after I said, I went, holy stuff. No, it's fine. We've

had the opportunity to use in the past. It was like 10 cents to the dollar. We just wanted to use it. Wow. Because we know the repercussions and it's cheap. The second thing is dosage amount. So, for example, creatine is hot. There's no bigger product in creatine right now. I take your creatine.

Everyone takes free for men and women. It's really important. Most of the clinicals, if you read, are between four and five grams. Okay. So the clinical studies to say they're effective, or between four and five. Our current one has four, a new one is going to have five. There are companies out there to sell two or three. So it says creatine, and it sounds fantastic.

But when you take it, you're taking less than the clinical dose, which means it doesn't do anything. Interesting. You will feel good about it, but don't do anything. Hot days, human nights, and non-stop plans, all that to eat and increased hair shedding. while a pack schedule can also add stress, which can impact your hair. Nutrafall's whole body approach and clinically tested formulas support your hair from within so you can focus on living your best life all summer long.

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So they only work for a certain amount of time after you mix it with water. For example, creatine monohyd or NAD. Mixed with water, they don't go bad. They're not going to get sick using them. But to have them, there's a full effect, lasts about 24 to 48 hours. Which means if you buy a product that was pre-mixed for you, like one of these. Not this one. This is fantastic.

Yeah, yeah, yeah. Vita-Cola. After 24-40 hours, it's really not that effective anymore. So you're getting something that's not really working, but you think you're doing great because it says NAD or creatine on it. This is fascinating. So the supplementation business, unfortunately, like I'm not a big regulation guy because I think too much government is a problem.

Sure, sure. But the wellness supplement space has almost no regulation. So people can throw out stuff there that doesn't stick. but they use it all the time. Interesting. So just take a little bit of time to research. Yeah. And like we've never had so much access to information, but we don't utilize it as we should.

Exactly. Wait, now my brain's moving 100 miles an hour. I said vitamin water, but there are so many different water-type canned beverages, if you will, supplements that are out there that are sitting on shelves of your Kroger's, your public, your whole foods. And you just know from inventory process, from the day that was manufactured to shelving to probably consumptions, like 30, 45 days, maybe even less. but those vitamins then must be diluted in that water over that period of time.

It depends on the vitamin. Okay. Like an NAD and a creatine and vitamins here are completely different. Okay. So just take a little to, oh, you got, because we were so blessed with chat CHAPT, yeah. Everyone's got it. Just take three seconds to research and say how long the efficacy of X with water.

Interesting. And I'll tell you right off the bat. And I don't want to, I'm trying to be very careful, you're Jason, because we've never been the kind of company that badmouthed competitors. Of course. It's not our style. It doesn't matter. You don't need to when you're this good.

Well, we just focus on improving what we do is far more important to me than bad mouthing, but they do wrong. That makes sense. The energy output is the same. Yeah. But what you get out of it is far different. Yeah. And so I'd rather just focus on what we do well.

Okay. I like it. I mean, it's fascinating stuff. Potassium sorbet. I think the milligrams is really important when you're looking at like the measurements of creatine, then the water solubility and just stay away from preservatives. So those are the boat I'm taken away. One thing that you've said literally from the second we sat down explaining what happened

with your appendix to your recovery to your last statement. I've heard a lot of gut health. Talk to me a little bit about the importance of gut health. And then in particular, where symbiotica plays a role in that. It might be everything. But we're also, like, that's another can't beverage. It's sold for some billion something. And that's a gut health thing.

So obviously it's hot talk. Yeah. They crushed it. Poppy crushed it. Like, Poppy did something really interesting. And it's going to go down in history. is if you look at a Harvard Business Journal does these reviews of brands and companies.

Poppy did such a phenomenal job with taking a really complex product, so does. And by the way, I'm one of the belief system, if you're trying to improve your health, find incremental ways of improving things. Yeah. My business partner, my brother's name is Cherveen. He's on the spectrum of perfect.

Yeah. I've listened to him on podcast before. He grounds and he gets, he comes to her office. You know, what shows up in the office once every couple of months. and shuts off all the LED lights, which is all of our lights,

and I yell at him like, this is like, we have 120 people working here. Yeah. But he doesn't like LED. He doesn't like Wi-Fi. So he's on the perfect scale, okay? Yeah. The rest of us can't function on that scale

because we have real lives. We've got to run a business. We have kids. We have real world obstacles to overcome. So my belief around health isn't, don't be serving. It's impossible. Yeah.

Unless you have a Shahab to help run your company so you could be shirving, which you probably don't have, then you can't live that lifestyle. For sure. You can't be in whole. why he plant planting cacao and to be healthy enough to be able to live his life. The rest of us have to find, how do we improve just a little bit every day?

Get some little wins. And the little wins come from whatever you can find. And so, like, I think this is one of the biggest push and pools is people are shooting for perfection, and so far off they give up. In my world, I'm like, just find the little wins. Yeah. That's what Poppy did. Poppy said, you guys like Diet Coke? Shit, Diet Coke's pretty bad.

Diet Cola. It's a big brand. Don't do that. Let me find alternatives for you that are 50, 60, 70, 80% better. Is it perfect? No. But is it going to improve your life dramatically because you've got away from the worst possible outcome? Absolutely.

Coconut cult. Are you familiar with them? Of course, yeah. No, it's a good buddy of mine. We're doing a symbiotical coconut call flavor coming soon. Oh, that's so cool. They solved a really complex problem. It's where their products have a little bit of sugar.

It's okay. But is it bad as having super dairy probiotics? Right. No, that's the worst possible thing you put it in your body. So, companies like Coconut Call and Poppy have found solutions that incrementally improve your life. So just find small wins. I think we're so obsessed with saying, like, we find people that are dramatically overweight, have diabetes, and one of them to have a six-pack next week.

Yeah, that's not, that's not going to happen. Find ways to find small wins like Poppy has, like Coconut Call has. Those companies have done a great job doing it. Interesting. It's fascinating to hear a little bit about that. Yeah, small wins build momentum, and then you can move in that right direction. under the scope of momentum and business. I read this article.

You can tell me if it's right or wrong, fact or fiction. The article specifically said under your leadership, Symbiotica has soared their growth expanding its product line and revenues. We know that. One account specifically cited a 530% revenue growth under your leadership and the net worth of the business as of 2024, well over $40 million. You can tell me if those are right or wrong, but what I'm more interested in, we talk about small wins building momentum.

What is it about your leadership? what is it about your business strategy that you're seeing, at least in this account, citing 500% revenue growth, 40 million plus 2024, 100 million packets a year. Those revenue numbers are really low. Really? We'll do nearly 200 million revenue this year. Let's go. The company's worth probably run a billion dollars or so.

But I'm not a big. This account needs to go to shit. Those are way off. We did $40 million in top line revenue in 2022. Wow. That thing is way off. But I will tell you, I'm not a big. big, my leadership is phenomenal type of guy.

Our team is incredible. And I know it sounds corny, man. Jason, I challenge you to do one thing. Next time you're down here, come to our office, walk around the office. My wife built it, and there was a palpable energy you feel. And I'm going to use the word, I'm a businessman. So I'm a finance guy, one plus one equals two guy. But I've learned something of late that's hard for me to digest, and that's the word magic.

So if you come by our office, you'll feel the magic that's very hard to, to put into numbers. There's something special happening. And I can't articulate it, man. And I can't, you know, sometimes I miss with investor groups. And they want modeling, I provide the modeling, go, show me the formula for this modeling. I can't do it.

Because something special is happening around wellness. People have opened their eyes, both eyes, probably the third eye too. And they're starting to realize this is the most important thing that we have, the most important asset, and we've been bamboozled the rest of our lives. I'm a big car guy, big watch guy. But these brands, we've been kind of tricked

to thinking that's the stuff. That's not the stuff, man. Interesting. That stuff is your ability to stay healthy and happy with your family for a very, very long time. That's the stuff. The day that we recognize that as luxury, in fact, we're opening our first symbolical wellness bar.

Yeah. Fontainebleau hotel in Vegas. Oh, wow. If you're in town. Let's go. And the tagline of the clothing and the hats is longevity is a new luxury. I love that.

And the second we decide, by the way, I'm the biggest Ferrari fan. I've been collecting him for 15, 20 years. Let's go. No offense to Ferrari. I love you guys. Don't cut me off my list. Please have to say this.

That's not luxury. The ability to be around for your family at optimal health into your 70s and 80s and 90s. That's the stuff, man. That's a line right there. That's a mic drop. And we're starting to figure that out. I told you this generation is smarter. The quicker we get to that endpoint, the better humanity will get.

There's all this other stuff, man. The marketing companies are phenomenal, man. They've done a great job in making us think your Rolex or this one or the shoes we wear. That's luxury. There's the stuff we should be looking at. It's not. When we're down below, six feet under, those things won't matter. Right.

But our kids will cry. Her wives will cry. Our parents will cry. Our friends will cry. No one from those brands will be sitting their headquarter saying, oh, man, we lost that Jason and Shahab guys. Yeah. Without them, we can't proceed. Yeah.

But our families will. Yeah. I love that. I love that. I mean, Mike drop moments here. That is some really, really, really powerful stuff you're talking about. Hold on, your Ferrari, don't cut me off the list. I love on my allocations, please, thank you. Rolex and everything else. Don't what do you got? What is that? What are you doing? I only wear protect. I only wear protects. No big deal. Protect, don't cut me off. I love it.

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right now your average united states consumer it's a little expensive like for the price of luxury you have to pay about i like on your website here it's about eighty eight dollars for the glutathione which i'd highly suggest vitamin c is i think it's like 62 if you guys need discount code go to the show I got you. But my question to that is, people listening right now, sell them right now. Why? Why is it luxury? Why does it make sense to spend $88 on one of your products as opposed to, let's say, $22 to a

competitor that might not have what you guys have, sell us on it from the CEO. Twofold, okay? Because I don't do a lot of these sales pitches. But twofold, okay? So before I came, I just got me with the pick line pulled out of my arm. Yeah. So I had a drink for about two and a half, three weeks. Yeah.

So my buddy drove me here. I said, Leo, let's go find the bar before I see Jason's Let's go. We have two drinks, the tab right down the street at our bar, fantastic place. Tab was 190, okay, for four drinks. That's crazy. So the great drinks are fantastic drinks. I love the drinks.

We spent a hundred and some odd bucks to almost $200. But tip, no problem. We frown on that. You just paused on that number, you know? But we don't pause. our average order value is $100, $102 a month customers spend with us. We don't pause on that for our health.

Yeah. That's some shit, Jason. Yeah, it is. My wife, God bless her. By the way, I've been married 26 years. My wife is the greatest, most beautiful human being on the planet, the smartest person I know. We just celebrated our 26th anniversary

while I was in the hospital, Cedar Sinai, August 10th. Congratulations. And she's a champ at Chopin. Like the world quadripled gold medalist at Chopin. Okay. She never pauses on $102, man. Are you kidding me? That's easy work for her.

But we talk about it with wellness, like it's some extraordinary feat. So true. Then when it comes to this other stuff you mentioned, our competitors sell capsules on pills for $10. You can get a 30-day vitamins, C's supply for $10. What I'll tell you is use those products and go to the bathroom right afterwards. Not to get a graphic, but you'll see that your body got rid of most of it. Just in the color in your area. The colors changed.

Yeah. And ask yourself why? Because those are synthetic products that your body has no clue what it is. Get out of here. We use liposoma products. Do you know what liposomes are, Jason? No, I don't. Okay.

And this is just an easy version. I asked our scientist, I'm like, this is the explanation he gave me. Yeah. Essentially, they take vitamins and supplements encapsulate into a food, into a fat. Okay. So your body is tricked into thinking you're having an orange, not a vitamin C. Wow. So the absorption rate skyrocket.

So depending on where you read. Our absorption rates are about 90% or so, depending on what data you're reading. Wow. But you have our vitamin C, the one you have right there. Yeah. Go to the restroom 20 minutes from now. You'll see this is your same urine. It's the same year.

I could voucher. I have that every single day that vitamin C. Okay, because your body is absorbed it. Yeah. So absorption matters. You can have a trillion grams of vitamin C. But if you're not absorbing it, you're having nothing. What's the purpose?

You're having nothing. In fact, there's an argument to be made, depending on how synthetic that is and where it comes from, it's a negative to your system. Damn. So two-fold. One, we never frowned upon drinking, partying. So true. Buying clothes.

That stuff is okay. Yeah, $100 shirt? We don't think twice about it. It's no big deal. $200 bar to have, no, dinner. You and I are down from Beverly Hills right now with the studio. Yeah. Go to Sacks or Neiman.

Sure. You've got to walk out with $1,500 $2,000. Easy. And not even sweat. But then we're conversating on $102 average order value, which is what our value is over the most important commodity you have. Yeah. And that's your health. It's interesting.

Is it crazy? It is crazy. It's asinine, actually. It's ass backwards. But it's crazy. The other thing, too, is the reason I think about, like, why do I actually pack my bag, my travel bag with symbiotica? It's because when I'm taking this stuff, I feel better. And when I feel better, I think smarter. And when I think smarter, I make better decisions. I'm a better friend. I'm a better business leader. And so the idea that, like, for some reason, we spend all this money on this bullshit that does nothing for it. Doesn't do anything for our mind, our heart, our health. Anything is just, it really is asked backwards. One thing I want to ask you while I have you in the room, I did listen to your brother's podcast with Skinny Confidential. Shout out to them. It was a great episode. They're the best, by the way. They are so great. Dear friends of ours, the best. They're the best. Michael and Lauren, the best. Yeah, and of course, dear media, unbelievable networks. So shout out to them. The podcast was great, though. I could see why you and your brother have been able to build this company to where it is. I mean, both brilliant humans and your wife. I heard him talk about so many things on that podcast. Like, again,

you said he'll stay away from LED lights. He's careful with Wi-Fi. I heard him even talking about, like, between him and Lauren, copper tongue scraper and the impact that copper can have on your body, like, for the good. So he's got some crazy hacks. You already said perfection. You're the CEO of Sabatica. Obviously, health and wellness is important to you. Do you have any life hacks that you live by or anything for listeners? Not like these weirdos, man.

I'm like, you guys are in the weeds here. Lauren is great. Lauren's phenomenal. She's the best. I love her to death. Yeah, of course. If you want a good follow, go follow Lauren. Yeah.

She's one of a few famous people who does it right. and Michael her husband as well. Yep. Like, I think we've got to be realist, man. We're in a crazy world. In this studio alone, we got Wi-Fi, all these cameras, these lights, both of our cell phones. Arms look good, though. You're on the triceps.

It's the most tricep-friendly. What is this, dude? This guy was in a hospital for three weeks. I'm convinced a producer group. I got to get my, has a trisive filter, man. Do you have symbiata to grow these things or what? God, Lord, we should do a full trisive episode. God bless you.

I feel so much better about myself. I hope my wife is watching one. This is what you get every day, all day. 26 years worth of this tricep. You know, the reality is real life is tough, man. This is my only issue with a lot of the health influencers, including my brother Shervin, who I think is one of the greatest,

maybe the greatest in the world. You've got to be pragmatic. So if we really want to talk that way, you can't use an iPhone because they put up Wi-Fi and 5G. You should never use an iPhone. She'll never drive a car because they put up issues, especially extra cars. You shouldn't be around the internet or TV

because all TV now is over IP so you're using internet to push over the internet signals to either over the top, OTT, over the top, yeah, OTT, or they're using satellite. All those things shouldn't be used. So that's not going to happen.

So pragmatically, we're in the world that technology is overwhelmed us. So you've got to find incremental wins. Like Lauren and Michael are great at this. They live the life of entrepreneurs, Dear Media has, is freaking incredible. Michael, I've learned it both, have built a platform that's the best of the world by multiples. They're the biggest brands.

But then they still practice things around that world that can help nullify some of it. Sure. So my advice to everyone is, we're not perfect, man. You're not going to be perfect. Yeah. Just find a win every day. Just find something. Find one win.

Don't eat the farm fish. Eat the wildcat fish. You're going to have steak. Make sure it's free range, grass-fed steak. If you're going to have eggs, make sure it's organic, free range eggs. Find small wins. Don't worry about this LED stuff, like the copper stuff. It is what it is, man.

Like when Sherving comes to our office, for example, we have this debate. I mean, there's 127 of us in our office. Okay. We're going to nullify Wi-Fi, so we run 127 landlines to every single laptop and computer. Then people walk around with the laptops to go outside or the conference room. Then we've got to have other lines connecting them to one side of the office to another. 30,000 square of office, it's not practical. No, it's not practical.

So we are where we are now. Yeah. Find small wins with this crazy, crazy matrix that we're a part of. I like that. It's going to get crazy with AI. I mean, it's not. You know, just find ways to plug in, man. And I think a lot of people are.

Gary Breka is, he's on a really good job with this. Other folks have done a phenomenal job. You see Dana White. He's changed his, look at Dana White's body, man. Yeah, yeah, yeah. Look at Dana White's physique today from four or five years. Oh, it's crazy. He's jacked.

Night and Day. He's his 50s, he lives the crazy life Southern than you do. He's traveling just as much as you are, but he's jacked at 50-some years old. Everything is possible, but we should find incremental wins and seize those opportunities. I like it. You are definitely more of a gray area. Find your small wins, but also be practical. Your brother, black and white.

Do you have any type of black and white non-negotiables when it comes to health? You will never ever do this. I'm a 5-8 bald guy that scored the hottest wife of the world. And running a massive $200 million business. You've got to be comfortable in the gray to find that, man. No, my thing is my black and white is not around health. My black and white is around effort. I think if your effort level is half-ass,

I have zero interest in being with you, conversate with you, or be friends with you, or being business partner with you. Effort level is all that matters to me. I've won every level in my life. I've conquered and won and defeated everyone on my level, everything I've ever done. I've never been the most talented.

never been the most blessed never had the biggest pocket book you name it but I've always worked the hardest and if you can't work hard for your own well-being for your own health when I run into people I can tell they're unhealthy I'm like how could I do business with you

how could I be friends with you you don't even care about yourself I'm not judging I'm not a pointer like I said I'm a 5-8 bald guy I have no I have no reason to point anyone but if you can't take the time in effort to take care of your own self, your well-being, then what confidence do I have

that you're going to be a good business partner to me? Damn. If you don't have effort at the highest level, God rest in peace, Kobe Bryant, the greatest of all time, greatest competitive of all time. If you don't have that level of maniacal commitment to whatever, by the way, when I say this sometimes people correlate to money,

I don't give shit of money. It's not about money. It's about your commitment to excellence in whatever you do in life. You know my number one job is, to me, the greatest husband. My number two, greatest job, the greatest father. Number three, greatest job, greatest son. Number four is the best CEO.

Wow. These are my four objectives. Wow. Every single day when I wake up, Jason, I focus on these four opportunities, and no one will outwork me in these four. These are the four most important things to me. And if you can't dedicate your own well-being to those principles, then why the effort would I do business with you? What would I trust my well-being and my family is building with you if he can't even focus on

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bonus gift when you subscribe to their five-day program. Just visit prolonlif.com slash trading secrets. That's P-R-O-L-N-L-I-F-E dot com slash trading secrets to claim your 15% discount and your bonus gift. That's ProlonL-L-L-L-L-I-F-E dot com. com slash trading secrets. Wow. It's so well said, a trading secret that I think is like no other.

It makes so much sense. I never thought about that. I never thought about the fact that, like you said, within like moderation, you don't have to be a perfectionist, but if you're doing business or hiring or working with people that aren't willing to take care of themselves and put themselves in a good position from a health perspective, how are they ever going to contribute to your health and wealth? You can't. One thing you had said, I think number one on that list was be a great husband.

right that was number one and i'm curious especially for people are listening this it is very hard to work with your significant other and continue to have like such personal success in a relationship and knowing that that's number one on your list how do you balance that how do you operate a 200 plus million dollar revenue generating company working with your wife and your brother family ties wife ties still be well well my blood brother but we've been we've been friends oh okay i thought you guys were actual brothers. We send kids. Okay.

So it's like a brother. Okay. But how do you? So that's like family. I wish because he's six for three. I wish we had that. If we had that genetic makeup on our family, I wouldn't be five. But yes.

Bro, if you had tries like that and you were six too, that wouldn't be fair. It would awesome to have those genetic ties. I love it. I love it. But do you have any trading secrets to managing that? Managing. Honestly, we're just talking. My wife and I were talking about this today.

Yeah. The biggest blessing I have in my life is that this is our fifth company together, my wife and I. Fifth? fifth. Wow. It was our fifth company. What were the other four?

We had a chain of cell phone stores, we had a clothing line. We had a music business called Dash Radio. We've done it all. See, I ask these questions. I know the answers. Yeah, you go. It's rhetorical. But I'll tell you, it's not easy, man, because, you know, the time spent together so much that, you know, there's five.

I just read recently, John Hopkins did some survey. There's five stages of marriage and we're found on stage four, which is the best part of it. But that part is where the little nuances of your course start getting to you a little bit. And it's tough, man. But my wife and I met when we had nothing. That's been a big help. Wow. We built everything together.

We had absolutely nothing, man. Paint that picture when you say nothing. We had nothing. So our first apartment was in Santa Monica. There was five of us in two-bedroom. My wife and I slept in one bedroom. There's a guy that's up on a couch, and then two gals in the other bedroom. And so we came up with nothing.

We had nothing. Wow. And forget the world we have now, the life we live. this wasn't even a fantasy man are you kidding me this was even like a possibility we didn't even talk about this particular life

but we just stuck together and there's just so much power and belief in the fact that the person next to you I'm gonna get it really corny I really believe in this I think there's so much power

in a world when the darkest hours no darkest possible hours you know there's a person next to you that will be with you no matter what that's deep you want to feel powerful look at the darkest of times

and look over your shoulder and say the person next she's going to be with you no matter what you feel like Superman forget these triceps clips are getting a thousand times bigger than that the power my wife gave me knowing that she was with me

no matter what she loved me when we had nothing that piece that gave me confidence to go for it and many times we talked about her name is Durana I call her D yeah so deep we might lose it all meant nothing to her so as long as i have you we're good

the power you get when you hear that as a man not that you know i'm not no there's a man woman thing these days no but i but as a man i can only speak as a man yeah as a man when your wife tells you when you're smoking hot um dying piece of them god damn my wife is hot when you're really filling that number one bucket be a great husband what a stunt google my wife i've seen her i'm researcher she's beautiful 45 years old she's absolutely beautiful She's won every single business award. Oh, she's incredible. J.P. Morgan's businesswoman in a year.

I was more excited to interview her. No, I'm just kidding. Inc.50 most influential business in America. She's won't know. In fact, she's getting Duran Elmiday in San Francisco in a couple of days. August 27th will be referenced as Duran Elmiday going forward. No way. We're flying there tomorrow, actually, on Wednesday.

The mayor and D.A. and the Sendea governor, she recognized her as the woman, August 27 will be drawn Elmique there forever. But my point is, when that woman looks, she's. and says you go for it whatever happens i'm with you that's power man the most important decision you'll ever make in your life for those listening out there is your spouse he whatever she he she is that decision will define everything else for you it is so fucking true you know why jason you get that one wrong very difficult to overcome very difficult you get that one right every single building block in your life financially and otherwise will fall into place i have learned

moved after that man i've learned that the hard way i've been in relationships where my significant other i felt like i was not walking on so many eggshells that if i did one little thing wrong the relationship could be joking how could you be bullish in life that way you can't there's no way it could be free man it was the worst you talk about health you know you can take so many supplements to put herself in a better situation but if you're not putting your foundation in a good situation to win you'll never be able to do that if your soul is not free yeah it goes to watch any sports boxing basketball golf whatever yeah the best best athletes are the ones who are free they're just called the flow state you're from the

of course they're flowing they're flowing you're flowing you can't be in the flow state if your spouse doesn't give you that yeah like the success of every human being male or woman much it has to do with how the spouse supports them because you feel like you're in that flow state and you can do no wrong and if you do it doesn't matter because they're there it's unstoppable it's on man and when you think about like anyone that goes I don't know I've noticed this at least anyone that we watch on a television show accepting award or maybe a it's in your local communities, or maybe it's D in a couple days. When they get up there, it's almost always first thing, thinking they're significant other.

And I don't think you can achieve outlying success. I don't think she could have achieved that outlying success without your sport and vice versa. And these worlds that we talk about, especially on this podcast, obviously we talk a lot about your business. We talk about the finances. We talk about personal and professional. But the impact that they all have, not working as silos, but is one to your foundation for the full growth, from living in an apartment with yourself from three others, four others, whatever that number was and being broke to having a company valued at, you know, potentially one billion plus,

there's just nothing like that. That's unbelievable. Really well said, first of all. My wife, all wives, all spouses, they give you the freedom to be you. Yeah. And that thing is so undervalued, man. It's the most powerful thing ever. It's unbelievable. And I've been blessed to have mine for almost 27, 26 and a half years now.

And I encourage everyone else to, I know we're in a weird. year time where less marriages are happening, less couples. Don't be traumatized by all the stories you've heard. I'm corny, but I really believe that God has made one person for every one of us. There's 8 billion people out there, man. But somehow every single Sunday, you go to some church, and so people are finding the right month for them. Yeah.

And that tells you that there's magic out there. The magic is real. I love it. Real deep talks here. You're trading secrets in all areas of life. How you got to where you are, the business, Symbiotica, and all the things. I think we got to wrap with this. you guys have so many skews coming out 100 million plus symbiotica packets now this is the one

I haven't taken golden mind brain health and the longevity mushrooms these are the two I got to check out both right now I'll do it right now after this you're going to feel good after the both of those combined well it won't keep me up too late though no right now all I'm doing this tell us and people are listening they're now and they're connected to you and your life and your family and your business what's next for symbiotica where do you see it going so our expansion is fast so we'll be in every target store in the country in October. Damn. What a great partner, man.

If you guys are in a CPG space and you're looking for a partner, sprouts and Target are probably the two best ones. Target's been phenomenal. What a blessing. We're going to be all 1988 stores come October, and then we have some big ones lined up after that. We have products like NAD coming. Our new creatine is coming.

We have a menopause product coming that the world has never seen for women going through menopause. And a lot of most women go through this and premenopause, paramedopause and menopause. hair products, which is too late for me, but for the rest of you guys, this is there for you. We're ready, man. We're ready for that next jump, and, you know, we're really blessed to be a part of this movement. We take it really seriously.

This is not a game for us. It's not a money-making opportunity. We're doing this to help people, and we're ruffling feathers because we've changed the industry. We forced our competitors to change their games and move their games up. Yeah. And it's the biggest blessing part of Sombotic. It's pretty cool. From the hair to the feet, the nails, the skin, everything in between you guys are doing it.

Thank you. I'll also say this. I've had people that listen to this show, they know I've had massive sleeping issues. I do take the magnesium every night before bed, and it's helped a lot, and I know that, because my aura ring gives me all the information on it. So that's been a game changer. So your company, that's why I'm so excited to have you on. Literally, I travel with it.

Everywhere I go, it's changed my life. And you guys are making an impact, and it's really cool to hear how from day one, even when there wasn't a dollar coming in, that was always your strategy looking ahead. So it's pretty cool. You gave a lot of trading secrets here, but we always got to wrap with one, one that's unique to you, that we can only learn from you. You're not a professor, not a TikTok tutorial, just something specific to your life. One trading secret.

What can you leave this with? You put me on the spot. Put you on the spot. And I didn't prep you either. I wanted the real everything. I'm Persian. And one of our famous philosopher poets, his name is Rumi, he was Rumi. He said, close your eyes, fall in love, and stay there.

Cheers. Wow. I love that. You are just dropping bombs on this episode. I always like to say what my trading secret was that I learned. And I think my trading secret I learned from you is don't chase the dollar. The foundation will always make sense. When you believe in the long term value and impact, that will be greater than any type of gross margin, profit margin.

And, you know, I think one of the things I definitely will never forget is the idea of friends and people that you work with and people you look up to and people you want to connect with. How can they invest back into you if they can't invest into themselves when you're, when you're looking at that person. And the last thing I'll say is, I think we landed on it, but the foundation's everything. Like, you can't be where you are without your wife today. She can't be where she is without you. And that, to me, is so much greater than any type of amount of revenue you're doing

or any type of company that you sell or nice Potech watch or even your triceps. So, my man, thank you so much for being on this episode, Trane Secrets. Where can everyone find all things, Symbiotica and you? Symbiata.com. Okay. That's it. Symbiotica.com. Thank you for being on this episode, Trang Secrets.

ding ding ding we talked in the intro hopefully enjoyed that episode we are now in the recap i got the one the only the curious canadian with me boy were there some unbelievable lines dropped in this one you know before you and i even started the recap you told me this was a great episode so curious canadian what are you thinking yeah great episode like i said back to the roots we got the founder of symbiotica on and i will say this i had never heard of the company until i went and visited you in Nashville and I opened your fridge and I opened your covers and that thing was loaded with symbiotica and I tried some stuff and let me tell you it's it must work as well and the one thing I will take away from this episode is this guy cares about quality

of the most important asset that we had which is health and you can even tell because he shouts out one of his biggest competitors in Truvani out of pure respect for quality that they put into their product it shows that is all he cares about his health for people who use the product and people that he cares about. And that, in essence, was like, there was a purity to this podcast. I would say purity and passion, a purity for what he's doing and undying passion for wanting to get his product in front of people for absolutely the right reasons. And it was great.

I thought it was an inspiring story. And, man, where there are a lot of, like, a little life takeaways, too, that I'll get into, too. So that's what I'll say. He seems like you guys had some great chemistry, too, and kind of really fed off one another. He seemed like he had a lot of respect for you as well. Yeah, I really, like the second I met him, I instantly connected with him. You know, when you could just tell like energies, you're like, yeah, I really like that guy's energy. In connection to the taste, I remember which one you had.

It was an Irish sea moss. That was more of like a lemony taste, which might not be your forte, but I will tell you, they got a flavor for everyone. The vitamin C, I actually love that one. And the glutathione detox and protect. I just ripped that stuff all day. But what I'll tell you is his energy is strong. He's impressive.

I mean, you heard about what he went through in his own health journey. You hear about his connection to his wife. You hear about his appreciation for others and what those people are doing for his life. And it truly is just remarkable. Yeah, I mean, I couldn't agree more. I'm living proof of that. One of the biggest takeaways that he said was the most important decision you'll ever make in your life as your spouse. And I loved how we taught, but how, I've heard that before, Jason, but when he said that you need,

you know that you pick the right spouse when you're in a flow state with your spouse. I just thought that term of flow state and they give you the freedom to be you. That's how you stay inspired and motivated and want to get better for yourself, which in turn is going to make you a better husband and a better father and a better son and more successful and more passionate about what you're doing. So that was just an incredible way of kind of articulating that. most important thing. And you obviously gave some really, you know, interesting insight into your past and where you are and how you felt. And I thought that resonated with you as well.

But, you know, it was, it was little pieces of advice like that and also little piece of advice as he talked about health in general. Like find a win every day. Find something. Whether it's what you eat, what you use, you know, how you treat your body, all those things. I thought was a really interesting takeaway. And I just, I also loved his approach on giving us tangible advice with the the three different things that he says careful preservatives potassium sorbate i put down a protein bar today because it had potassium sorbate in it underdosing on certain things that we think we're putting in our body but we're not we're not actually putting effective doses in and the the the checking the water the how pre-mixed products will lose effectiveness with water

all these things that i'm just like learning and writing down it's like if i want to be healthy like let's take all the advice we can get so again like talk about like from x x y z to a advice like man he was hitting he was hitting all over the place i'll tell you what it's like a full time i also liked how really was because it's like a full time job eating healthy you know what i mean especially when you're on the go and to be able to like look at the ingredient of every single little thing is like so hard in this world but i do like the idea of like hey here tangible tips here things to look out for but also like you know what you're not going to win every bite you're not going to win every minute

You're not going to win every moment. Like, I like that idea of find a win every day. Obviously, you saw the way I connected to what he was talking about, just with his partner. Like, how he talked about, like, you know, he would not be here today without his wife. His wife, in so many ways, brings out the best version of him. And it's that version of him that's allowed him to accomplish. I got to go back to the advice that he gave us really quick because he was talking about the water and the death of his efficiency. and how pre-mixed products lose effectiveness with water, blah, blah, blah.

Was it efficacy or efficiency? Efficacy, yeah. Efficacy. There you go. We haven't had one of those lines for David in a while. It's been pretty good. You're like crushing it. But here's a question that I have, and this is more a curious Canadian question.

He said, you know, just use chat GPT really quick to see the, you know, the effectiveness of X, Y, Z when it's in water. In my head, I have never used chat GBT. I know I'm a dinosaur, I got to get to use it, blah, blah, blah. Can you ask chat GBT questions that I would, like, I would type that into Google. So what's the difference of asking, this is just totally off topic. Let's tell you. So what was his exact question? Again, what's the efficacy of what?

It was like, what's the efficacy of X, Y, Z when put into water? And he just said, yeah, throw it to Jat GBT. And then me, I'm like, you can just ask Chats, GBT, a question like that. And it's going to give you an answer. David, we're going to detour from this podcast for a few seconds. Because you don't understand, dude. ChachyPT does everything. Ask a question like that.

You could say, what is the efficacy of vitamins when mixed with water? I have to write a two-page paper on it. I also have to give a presentation on it. Write a two-page paper for me and then give me the bullet points for a presentation that I could put in one slide. David, you can do anything on this thing. It's insane. By the way, I just put it into ChachyPT. and it just told me everything about water soluble, the impact of light heater air, fat soluble

vitamins, A, D, E, K, they don't dissolve in water well. Stability and timing, additives and absorption, real world efficacy. Like, they just gave me all that in two seconds. All right, so really quick, and not to put you on the spot, what am I asking Google and what am I asking Chad GPT? Like, how do you separate those things? Like, what, am I, if I, put it this way, am I, if I'm looking for a stat, it's Google, if I'm looking for like an answer it's chat gbt

honestly I gotta be real the only time I use google now is if it's like a person place location or like flight if it's like I have to make a consumption like I gotta go to Google flights I gotta go to like I gotta go like buy something on somewhere other than that

like anything with statistic it's all gonna go to chat chbt first I gotta do it I got my my next recap Jason I gotta find I gotta use chat CBT one time this week and just like that how it goes. Dude, there are times people will say something to me, right? And I can write to chat GPT. Hey, this was the situation. This is what was just said to me. I'm feeling this way about it. Do you like, what are some other things I should

be thinking about? That's weird though. I don't like that. Because you're asking a fucking robot to feel feelings and emotions and how to absorb things. I don't like that. But no, but it's based to interpretation, you then can interpret the advice and be like, I disagree with that. I don't like with it. But like I could use it. Like I could be any like time management. Like, hey, I got to be at the airport at JFK at this time. I have to do this. I have to do this. I have to do this. I have to do this. I'm leaving at 1 p.m. This is my address. Map it all out. Builds my whole it. How often do you use it a day? How many posts do you use it daily? Daily. I use this probably. I'd probably give it 50 plus prompts a day. that's i don't use i don't use google anymore oh my god all right i'm i let i got to do one i got to do one next week no i want you to do five

it's a dude you you download an app you put your email in it's free there's a search bar and you just write five prompts it could be anything what flowers show to my wife how many seconds are in i don't know yeah okay until like whatever just anything. Okay, give it a go. Back to Symbiotica. Anything else you got for me? I hope someone resonates with me out there. I'm scared of that stuff. Just like you can be scared to investing. I'm scared of asking a robot about feelings. Anyways.

Dude, listen, let's not get, let's not lose touch with this. It's terrifying. Like, I mean, I'm going on a lot of these, you know, I was on Fox and Friends. I've been on CNN. I'm now about Bloomberg. I'm doing some of News Nation. So every outlet. But all I'm talking about right now is the speed at which humans are being replaced by AI. and the impact that's having on entry-level jobs. Like, if you think about when humans or workers, you first get your experience when you're 21 to 25, companies are now no longer investing in those positions because they're investing in AI,

and it's creating this massive ripple effect. And it's like the machine has gone too fast at such a fast rate that it's the adoption, the race to adoption. And like, we don't know what's going on. That's what's crazy. Like the speed at which this shit is happening is, is insanity. I was actually, not to age myself,

but I was talking to my kids on my hockey team today about high school experiences and stuff. And I was like, guys, I didn't have the internet when I was in high school. Like, it wasn't, like, the internet existed, but it wasn't like a thing that we used. I graduated in 2004. So all my millennials out there, like, you know how that is.

Like, we had the internet. Yeah, but we didn't use it. It's all like you were bringing laptops to school in high school. Oh, okay. Okay, okay, that's true. But we, I didn't have a cell phone. until I was 18 until after I graduated high school. We weren't really, like, I remember I had a Palm Pilot.

It's the most Jason Tartick thing ever. Oh, my, my, this is my stylist, it's a pen. But, but we definitely didn't have like smartphones or flip phones. No. But we had the internet, dude. We had the- barely. We barely had.

Actually, I know it's true, we did. I was a big MSN guy, MSN messenger guy. But it's all you used it in class. Like, there wasn't a computer in your class. yeah okay but anyway so what are the kids are you saying the kids in your high school they all use computers well I was saying I was just going to say like how hard is it to be a teacher now

like how can you actually separate what's real and what's fake I would make all my kids write everything by hand you just got to go throw it back to the old school oh wow I like it cursive and all now that I'm on a curious rant here he talked a lot about how this generation is smarter how drinking rates are weight down, how people are really starting to understand what's important, value their health.

He talked, one example he used was how rock stars have changed. The rock stars used to be about drugs and alcohol and, you know, he brought up Kirk Cobain, but now they have a business mindset and they want longevity. He talked about a lot of the investors that he have. In your careers, in your circle, you're around a lot of these social events, you're at, you know, you have parties and Super Bowl parties and F1 parties and this and that. Do you feel that, too, when you're around? celebrities and and maybe some people that are, you know, in that world.

Is it, are they parties or are they, are they more business meetups? Or is there a little bit of a little bit of both? Like, give a, give us a behind the scenes thing at, you know, one of these exclusive parties that you're at. Like, are people getting, are people getting fucked up? Like, what are we doing here? Yeah, like, I was just at a gala that there was a lot of, like, high profile people there. And people, like, from what I was looking at,

were boozing pretty good like that bars were ripping the drinks were flowing like people were boozing i do think that a lot of the gen z's i you know i have a couple gen zes that that work for me i we manage a few i you know you go out and you're out with a few a lot of gen zes like don't know i get mixed opinions or some of them are like no i'm not into drinking others just like complique they'll be like oh we rip so i think it's all over i will say this whole like I think where Gen Zs are changing is like they do it they do things less because they're quote unquote supposed to and more because it's either better for them or they want to so like you're seeing they're not staying in jobs long you're seeing like their credit scores in the last year have

dropped the most that they've dropped since 2020 youth unemployment is pretty low their finances as a whole are struggling a little bit so I think you're starting to starting to see, like, it's more like this, like, feels like a European vibe. We're like, no, I'm going to do what I want. Like, I don't really want to do that, which is, I guess, there's a connection to say that's healthy. Like, there is like happiness, like, you know. Back to my, my, my kids, like, coach, I'm on the bus today. We're driving up to Boston. My kids are talking about their 401k accounts. Their kids are, the kids are talking about investing on their phones. And that, that's what got brought up. I was like, coach, do you

invest? I was like, guys, sore subject. Like, don't ask me about crypto either. But no, they, they also were just saying, and I was like, that's how it came up. I was like, I love that you guys are doing this. It's so important, even if you think that it's minimal. Like, when I was in high school, like, I wouldn't even know. I would have had to go to like a financial advisor and like get a, I don't even know how to do a transaction back then. So I just thought that was really cool. All right.

I'm changing what you got to do. You are going to ask chat cheap T5 finance questions. One of the biggest things that's going to change financial literacy is the chat, it will do it for you. no yeah like like it will do it like this is that you could literally put it in this is how much I make a weekly you know this is my mortgage create a budget for me okay boom two seconds I will do that I will do that all right well I'm going on a rant the last thing I'm going to say is this we could get out of here we could rattle numbers off that that that he is experienced in symbiotica you know you throughout the 530% revenue growth the 40 million dollar valuation he said that's

incredibly low, $200 million revenue growth just on its own. You know, he talked about selling a 2009. They sold their first packet. They sold 100 million packets. They're going to sell $250 million. The guy's the best, like, because he didn't care. He was so eager to share numbers not to brag about them or put his company a big light just so he could then get it out of the way almost to explain the impact of it.

Two quotes that I'm going to leave and I'm going to shut up was I loved his, I loved his attitude about who he surrounds himself with and he was basically like if your effort is half ass in life he has no interest in associating with you I just think that that was a power statement and then what does it get any deeper of a trading secret after he shared

like 20 trading secrets to say close your eyes fall in love and stay there I was like dude yes you are that that was trading secret I was like that was awesome so I loved it I loved it I mean what did you think I want to ask you about this one.

What did you think about where you talked about, like, if you're not making your best effort to, like, take care of yourself and be healthy, how could you ever contribute to my mission of my company? And, like, how could I hire you? I love that, like, even his first example, when he's talking about his appendix bursting, which was absolutely nuts, he was like, when you're in that hospital bed, he's like, you're not thinking about Lambeaus and Rolexes and in Ferraris. You're thinking about how you just want to feel normal, man.

You just want to feel normal. and health is wealth. You hear it. It's so cliche. And I love the examples you used about like we'll go spend, we'll go shopping. We'll go to, you know, we'll go drop, you know, $1,500 $2,000 at Nordstrom and, you know, $102 for a month for our health is like something that we, we don't do. And that just shows how powerful marketing and kind of the machine is a little bit for what we've been really prioritizing for our lives. And it's, it's time that we get that back and his mission.

He's talking about the generations of people that are doing now. It's, it's pretty inspiring, man. It really is pretty inspiring. So, again, I really, really liked the episode. Great episode, great leader. A couple of corrections, I believe, I'm just thinking of the time of head. I believe he was around. We talked about 40 million in revenue.

I said, I think, 200 million evaluation. He's like, no, it's way, way higher than that. So just a couple touchups there. But in general, very inspirational. You could tell that this guy, it's no wonder why he's leading a company that is growing at the rate he is and it's creating such positive impact. It was a fun episode. It was

a good one. David, for anything before we wrap? No, listen, we missed the Harry Jousie recap last week. It happens, but that's why you get me on the intro on the recap and we probably ran a little long here, but we're just we're at our flow state. We are in our flow state. You're

not my spouse, but if you were, you'd be supporting me, I'd be supporting you. We give the freedom to be each other on the recap. And we're in our flow state. We're in our flow save. And David is going to be flowing when you guys put in a five-star review and say happy birthday because he is going to have to package that thing up and send it your way. Please give us five stars.

Let us know what you're liking, and you will be on the list to win that. Thank you for tuning into another episode of Trade Secrets, one you couldn't afford to miss. Bigging that money, money, money, playing on me. Making that money, money, living that dream. Bigging that money, money, money. me, making that money, living that dream.