Trading Secrets - 265. Rayna Greenberg: From leaving a $150k salary at Amazon to the incredibly successful Girls Gotta Eat, BTS of taking calculated risks, dating, and the shocking $$$ behind the podcast industry Episode Description:

Episode Date: December 1, 2025

This week, Jason is joined by media entrepreneur and podcast host, Rayna Greenberg! Rayna is the co-host of Girls Gotta Eat, one of the most successful podcasts in the world known for its hilarious, unfiltered takes on dating, relationships, sex, and modern life. Beyond podcasting, she is a creative powerhouse. She launched one of the first viral food and lifestyle accounts on instagram and turned that early success into a full-blown media career. Now between producing weekly episodes, managing live shows across the country, and building brand partnerships and so much more, she is a master class in how to turn creativity into a thriving business. Rayna breaks down why talking openly about money is essential in relationships, her take on dating apps and what to keep in mind when navigating them, the difference between icks and true turn-offs, and how often couples are having sex on average. She shares what she considers an ideal first date, her thoughts on who should pay, and why she strongly supports prenups. Rayna also dives into the business side of building Girls Gotta Eat—from her early career at Amazon to how she and Ashley operate as partners, how podcast advertising differs from social media, and what fans can expect from their live shows. She sheds light on the financials behind touring, the reality of spending more to make more, what aspiring podcasters should consider before launching, and what it took to build a sexual wellness brand, including investing a million dollars of their own money and navigating industry restrictions. Finally, she discusses working with Dear Media and why she hopes to podcast forever. Rayna reveals all this and so much more in another episode you can’t afford to miss! Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Rayna Greenberg Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group  All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Upwork: Instead of spending weeks sorting through random resumes, Upwork Business Plus sends a curated shortlist of expert talent to your inbox in hours. Trusted, top-rated freelancers vetted for skills and reliability.... and rehired by businesses like yours. When you spend $1,000 on Upwork Business Plus, you'll get $500 in credit. Go to Upwork.com/SAVE now and claim the offer before 12/31/2025. Boll & Branch: Give yourself and your loved ones the most extraordinary feeling sleep with 25% off sitewide, plus free shipping and extended returns during Boll & Branch's best sale of the year. Shop now at BollAndBranch.com/tradingsecrets with code “tradingsecrets”. Rula: Rula is on a mission to make high quality mental healthcare from a licensed professional easy and affordable for everyone. Rula's got you covered: They take most major insurance plans and the average co-pay is only $15 per session. You can now get the quality care you need, when you need it, at a price you can afford. Thousands have already trusted Rula to support them on their journey toward improved mental health and overall well-being. Head on over to Rula.com/tradingsecrets to get started today. Square: Whether you're selling lattes, cutting hair, detailing cars, or running a design studio, Square helps you run your business, without running yourself into the ground and right now, listeners can get up to $200 off Square hardware when you sign up at square.com/go/tradingsecrets

Welcome back to another episode of Trading Secrets. I'm your host, Jason Tartick, and welcome to the pre-market trading segment. Let me tell you a little bit about what's going on in my personal life. A massive update in the Trading Secrets family, something you got to know going into this week in a little bit about what you can expect from our guests today. Let's start with this. It's the holiday season and I'm in a move again. So I have some things to give away and I have a Raising Cain's gift card to give away this week. And that is because Carly Ann gave us a review. So what we're doing is every week go give us five stars and let us know a guest you want us to

have on, a theme you want us to cover. And we are picking one of those people every single week to give something away for the holiday season. So Carly and you gave us five stars. Thank you for the motivational review. We have a gift card to raising canes for you. Just shoot me an email Trading Secrets at jason tartaric.com. I'll make sure to give it to you. And then for everyone else, give us five stars. Let's know what you think.

And you'll be entered in for next week's giveaway. Now, let's get into this week. Oh my gosh, this guest, electric, funny, hysterical, no filter, but so smart, so witty and brilliant. And she has done it all in so many facets under the realm of just being real, just being raw, dating advice, sex advice, life advice, career advice, women's empowerment, independent, strength, navigating the many moving parts of career navigation and financial literacy within the community that she serves under her podcast, the people

that she continues to inspire, and also in her own relationships and upbringing. And she talks all about it on this episode. This is a fun one. It's entertaining. you'll learn how podcasts are monetized and how they're selling out unbelievable audiences and how much they make when they sell out these live shows, you're going to hear from Raina Greenberg from Girls Got to Eat Podcasts. I'm telling you, this is one where you will laugh, you will learn, and you will be empowered

by a really, really, really impressive individual, professional, and someone that I like to call a good friend. So, Raina, this is going to be a good one for everyone. Get ready for that. an update in my life. Well, it was a wild two weeks. I traveled to five states in two weeks. I was in L.A. I was in Vegas. I was in Michigan, Charlotte in Buffalo. It was just unbelievable work stuff, family stuff, friend stuff. Ended in Buffalo with a fantastic charity event run by Jesse Pagula for a non-for-profit that all goes to rescuing dogs.

which is awesome. They're a foundation. So they raise the money and then they decide which rescues to partner with and support everything that they believe in and all the areas of animal welfare, which was just beautiful. So just a great got to see mom and dad back in Charlotte. It was just an unbelievable two weeks. But now back in the saddle, ready to buckle down until year end. Now a huge update in the Trading Secrets family. Well, of course, as you guys know, after the episode, every episode, the Curious Canadian, David Ardoin and I, do a full recap. He talks about his curiosities from the episode, you know, what he expected, questions he has, his takes, his hot takes. And this week, there is no recap. And there is no recap because just

hours before we were getting ready to film and record our recap, his wife, Ashley, her water broke. So they are heading to the hospital to have baby number two. So if you want to enter, in that giveaway for the reviews, just give us five stars and say, congratulations, David and Ashley, and I know you heard this. Now, a little finance tip going into this week, holiday spending, it, as you guys know, it can get out of control, but there was just a survey done by Wallet Hub. They're calling it the Grinch economy this year, as nearly two and three Americans are saying the economy will make holidays less fun this year. Holiday budgets are tighter. 85% of people will spend the same amount or less on holidays this year.

compared to last year, and they're swiping to celebrate. 33% of people will apply for a new credit card to help with holiday shopping this year. So please, you can't improve your numbers or know your numbers unless you know where it's going and how it's going. So pay attention to where you're spending, how you're spending, and know that you can give unbelievable sentimental gifts without spending an arm and a leg. I always say that connection should not be built on consumption. So think about that as you're going into your holiday spending.

But you know what? Enough of me. Enough of these updates. Let's get into this episode. An electric one with the funny, the hilarious, the successful, Rana Greenberg. Welcome back to another episode of Trading Secrets. Today we are joined by media entrepreneur and podcast host Raina Greenberg. Raina is the co-host of Girls Got to Eat.

one of the most successful podcasts in the world known for its hilarious, unfiltered takes on dating, relationship, sex, and modern life. Beyond podcasting, she is a creative powerhouse. She launched one of the first viral food and lifestyle accounts on Instagram, one hungry Jew, and turned that early success into a full-blown media career. Now between producing weekly episodes, managing live shows across the country, and building brand partnerships, and so much more. She is a masterclass and how to turn creativity into a thriving business. Today, we'll dive into the business of podcasting, the power of digital storytelling, and how humor, hustle, and honesty became part of her brand. Thank you so much for joining us in Training Secrets.

Hi, Jason. That was so nice. Oh, do you like that intro? I love that intro. You deserve that intro. You've been killing it out here. Thank you. Put all your details, the dirt, your opinions on the line for seven plus years. Yeah, it's a lot of information out there about it. There's a lot. There's a lot. All right. Well, I think that would actually be, I mean, your podcast, I listened to it for this prep. I've been on your podcast. It's fun. It's exciting. Your banter is just like unmatched in your community's super strong. So I was thinking, you know what? Let's lighten it up on trading secrets a little bit. I came onto your show and talked about finance. So I think you should come on this show and talked about your expertise. So I got some, I got like 10, I'll call it, dating questions. And I want

your opinion on it. I'm so excited about it. You're ready to do this? And you were amazing on our show, by the way. It was in April of 24. Yeah. If you want to go back and listen, you were fantastic. Yeah, go check that one out. It was fun. And you've had a ton of people from the Bachelor franchise. You guys cover a lot of reality TV and pop culture too. Yes. So, yeah, that's, I remember going into that one because we're promoting my book, Talk Money to me. I'm like, are we like, are we like, how? I've listened to some of your episodes. I'm like, are we going there? And my PR person was like, well, like, not not all the way there, but like, we could flirt with the line of going there. I'm like, all right, well, we'll dabble. You guys kept a PG

though. We run the gamut. I mean, you don't have to come on the show and talk about anal and blow jobs. Like, a big part of relationships is finance and how do we talk about money. It's probably the number one reason people break up in marriages. I mean, well, I won't get too personal. But I think it's probably the biggest issue, the couple's face, and it's so taboo. And so it's very important. It's just as important as talking about sex or communication or anything else. But you said you wouldn't get personal. Why not? Oh, I was thinking about my own family. I'm like, why my parents got divorced. Okay. Was money a contributing factor?

Yeah. Yeah, for sure. So do you have, do you have, I mean, I'll, we'll get into these questions a second, but do you have a very strong stance on money in relationships? Everybody that I've been with is different. I just think that my stance is like, address the issues early, have clear boundaries with somebody. I've made those mistakes before where I've started paying for everything and I never say anything about it. And then you get far down the road and you're mad at somebody, but, like, you've created the scenario and never communicated with somebody that you are uncomfortable. What do you mean you're paying? That's, that's so counterintuitive. That's not anything I've ever been in. What do you mean that you're paying for

everything? I've been in relationships where I made significant amounts of money more than my partner, which is fine. I think there's a million ways to contribute to a relationship outside of just money. You know, I think there's a lot of emotional benefits to being with somebody. Sexual benefits. Yeah. Somebody can clean the house and make dinner and make plans and walk the dog and do all these things. So I don't equate one thing more important than the other, but I found myself being the one to always be the one to pull out my phone for every Uber, always pick up the check for dinner. If we rented a car, I would rent the car. And it felt really imbalanced, but I think it just became this, like, silently accepted thing. And then I would be, like, seething on the inside. And

that's not fair to be mad at somebody for something you never told them that you're not on board with. That's true. Talk money to me. All right, well, you talked a little bit up right there about how you make a lot. We'll get into that. So stay tuned to that. All right, let's talk about some dating tips. So you've talked on your show about how dating apps could be soul-sucking, but also necessary sometimes for some people. So what do you think people are doing most wrong on dating apps now? I think the dating apps are a means to an end, right? I think that some people are like, oh, I don't want to do it. Well, if you're feeling negatively about yourself, about dating apps, if you go into it with that attitude, I would say just don't do it. Like, it's not a race to

the finish line. But I think that it's not as heavy as people make it. You know, you don't have to mine a ton of information from somebody. I think the goal is to find somebody that lives in an area that you like that maybe has a job that you feel like is interesting. You can talk to them. They're age appropriate for you. Just exchange a little banter and go on a date. We don't need to stay on there a super long time. I don't get worried about like, when is he going to ask me out? It's a dating app. You're supposed to ask somebody out. So it's totally fine for the woman to be like, free this week and why are you free? I don't want to, I think people get stuck pen paling on there for a long time. Gotcha. When is he going to ask me out? And it's like, it's not, it's not so crazy for you

to be the person to say, like, are you free this week? And then tee them up. Okay. How do you, wait? What do you mean tee them up? T them up to say, I'm free this day. Okay. Here's the time. Here's the place. And then you go meet up with them. Also, I think people feel a real sense of rejection when they're talking to somebody and they stop responding. Gotcha. And you just have to remind yourself, this is a total stranger work came up friends came up other people they were sleeping with came up people just forget i mean sometimes i'll like go on a dating app and i'll message like five people and then i'm going to go back on there for like two months yeah yeah yeah yeah i feel bad it's not because i didn't think you were like good looking i just got busy okay all right that's a

go do you have an app that you say is like a good place to start or stay away from so give me a red yellow green flag on the apps i like all the apps i think hinge does a great job it like teat you up for conversation. The prompts are great. I haven't really used Bumble, but I've never heard anything bad about it. Okay. I'm a big fan of Field. Field. Never heard of Field. So Field is under the same umbrella as, so Match owns all these companies. I think they own Tinder, Hinge, and Field. Field. Match, that's a throwback. That online site? They're the parent company. I had no idea. It's, I mean, it's an app now. Okay. Did you ever use their website? It's like, OKCupid. Oh, yeah. I mean, I haven't used OKCupid, but I don't. I

do recall hitting like my, and it's obviously not dating said, but I remember typing in my space in my URL. That's how old I am. But I mean, like, that's fucking old. But okay, Cupid, no. But okay, so tell me about field. Field, I mean, the, it's, I don't want to call like a hookup app, but it is for people that, that want to like. Oh, you're playing the field. Yeah, playing the field. And that's your favorite app? That's my favorite app. Wait, I also, before in your, your first answer, you talked about like, they're, they're, they're fucking other people. They're hooking up with other people. Like what in your world? Because you give a lot of dating advice. Like, what is acceptable? Is it acceptable in 2025 to be banging multiple

people? Is it not acceptable? Like, what advice do you give to your listeners? I mean, as long as we're not lying to anybody. As long as we're not telling one person I'm in a committed relationship with you and we're telling another person I'm also in a committed relationship with you. I mean, I think until you have the discussion. And the discussion could also be three or four dates in. I just want to let you know, I am seeing a couple other people, or I'm not seeing anybody. It's fine if you are. Like, I like the advice, like try to date a couple people at the same time, but I sort of feel like once I go on three dates with somebody, I do want to just like either cut it or give them my full attention. Is that your rule, the three date rule? No, I just, that's my own

personal thing. You quoted that before. Oh, I think after three dates, I know if I want to keep seeing somebody or not. I have a pretty clear picture. Okay. And it's hard for me to have like, there's times in my life where I've had like two or three people I was dating. And it's hard for me to like give my full attention to one person if two other people have my attention. Gotcha. That makes sense. All right. You know, you could sprinkle eggs in multiple baskets, but if you put them in one, you might get a better return. That's even a finance element there. It's also hard to remember like one other people say. I forgot what stories I share with you. Yeah, it's true. I mean, you guys have a lot. I mean, you got a lot of episodes. Every Monday, Thursday, there's a lot of

stories out there. But the field is your favorite because it allows you to have a little how do you do and get out, right? Listen, it's a sex app. But is it like, okay, wow. It's so people basically go on there for all kinds of reasons. It is, it's great because you can list what you're kind of interested in. So it's couples looking for a third. It's people that have certain things.

Get the fuck out of here. My profile is so vanilla. And listen, you go on there, you realize it's the same people that are on Hinge and Bumble. My profile really just says, like, let's just say. I don't want to be a third in your couple. Have you ever done that on the field, been a third? No, I haven't. Have you ever been approached to do it?

that? No, because my profile specifically says I don't want to do that. Oh, because you'll like filter based on it. Yeah. And I just specifically just like let's, this could be like a funny way that we mean. Sure. Yeah. Yeah. I mean, really good experiences with it. Interesting. I think that men kind of think they might get late. So they respond 100% of the time. Also, they're more like intentional with it. They're really intentional. They pick a time. They pick a date place. They show up. I mean, it's really fun. That is unbelievable. I feel like if you don't have a sponsorship for field, like you need one immediately. We do.

Okay, gotcha. And the founder has been on our show, too, but I'm a huge fan of it. Okay, all right. Field is the place to go, guys. And for more reasons, it's just hooking up. Sounds like you're getting more, you're getting more intention with what's happening. All right. All right.

We'll keep this ripping. This is a fun start to train secrets. One of the first ever just like this. You have said before on your show that the car selfie is the number one red flag for you. Is that still your biggest ick? No. No? This might have been a misquote then.

I mean, it might have been it. Or you've had so many episodes. You might have said it real quick. I think it came up in an episode. You're just like a selfie in a car is my biggest red flag. On a dating app? No, I think it was you refer, I think in the show, I'd have to like reference that you were just referring it to in conversation

about like red flags and Ix or maybe with someone you saw that did it. I feel like an Instagram feed full of car selfies, not my favorite. Sure. I don't really want men that post that much on social media to begin with. It's not for me. I mean, unless it's like you and like it's a financial thing, If you make money from it, fine. But it's not my favorite thing.

There's just, there's a world of X. But if I like somebody, none of those things bother me. Yeah, for sure. Like you can be an ick machine, but if I'm attracted to you... An ick machine. It's like, I think, okay, here's my take on the ick. First of all, I hate the word. I think it's like a, like, to take this back to your podcast, I think the second someone

says, it's like a bully tactic. Right? Like, if you, it's like, it's like, I just think it's like bully. So, like, I don't like the word. The second thing is I do think, let's use it, though, I think every person in the world has X. And then it's like, do those Ix kind of, like, trigger you or not? Right? Like, every human's got X.

It's just, do those icks are you? Like, every person in the world has things that are annoying. It's just in the relationship you're currently in are those annoying things like deal breakers or trigger points. Yeah. You know what I mean? Ix to me are, they're really petty. It has to be something like super, super petty. Like, it turned me off to watch him, like, watching men.

eat soup. Oh yeah, yeah, yeah, yeah, the slurps and stuff. Yeah. Yeah. Watching him have a chapstick on. What? You all bowl the chastick up in your fist and then like fist your whole face. Wait, I have chafstick. How do you put it on? I see. I mean, I wish you didn't say that. I know. All right. This is exact. So I would take it off. I take it off like this. It's up right now, but I would first crank it up because I don't want my lips to go on the plastic and then I would go like this. Okay, but would you hold it in your fist, like your whole fist, had I not mentioned it. Like this? Yeah, a lot of guys do that.

That's like cereal killer. That's like the guys that eat like steak and they like kind of like this guy over here. They cuts the knife like that. Like you know the people that can't cut right? It's like what like yeah? People that can't hold a knife and fork. There's a lot of restaurants that I have. There's a lot of restaurants.

Yes. Just I mean any type of like slurping. Oh my God. Food gets on you. You know what's not it's not an ink for me. I hate the word fucking I hate it. But you know what I do notice when. And this is so stupid.

But like when you got to put the napkin on your lap. If you go to a nice restaurant, you've got to put it on your lap. And like there's always someone at the table. It'll be like halfway through. It's like, I am the last one at the table to put it on my lap. Okay. Food is not on the table, but there's always a drink on the table. Okay.

There's always a drink on the table. I like that. But I don't think you can turn a man off. I don't think men get the ick. I just, I have done. I can tell you right now. That's not true. I have done unbelievable things.

and men were still into me. That's because I think those unbelievable things don't bother them. What's your icks besides napkin? There's just like, like, okay. Like intense arrogance pisses me off for any human. That's a turnoff though.

It's not an ick. Oh, interesting. An ick is petty, real petty. Like real dumb and stupid and small. Like she has something in her teeth and she just keeps talking to you. Yeah, that would drive me guys. That would drive me.

Okay, here's one. You know, here's one. Like, if she doesn't floss. Yeah. Right? Because I just find that that's like kind of gross. If you know a floss, yes. If you are unaware of your like your surroundings, and this is definitely projection, but with like your voice and what you're doing. So like if you're around other people and you're taking a phone call and you're unaware that like you're on speaker, it's loud and you're talking about like you can't remove yourself from the room. You're not putting a headset

and like you're just so unaware. I'm like, yeah, I'd be kidding me. Also a turnoff. That's a personality trait. That's being unaware of your effect on other people. Okay. An ick is like... You are a dating expert, huh? An ick is like, we're at the grocery store and you knock a can off the shelf and you run after the can and you can't quite catch it as it's rolling. I'll watch you

do that and never want to fuck you again. A man with a backpack, a man with a backpack running, disgusting. A man with a backpack running, huh? I'm going to keep my brain ripping and roaring here because I definitely got to have some. But you, that's a, okay, turnoff versus ick. I'm having a tough time separating the two.

But I'll keep thinking about it. And I'll let you know. Support for today's episode comes from Square, the easy way for business owners to take payments, book appointments, manage staff, and keep everything running in one place. Whether you're selling lattes or your cutting hair, your detailing cars, or just running around a design studio, Square will help you run your business without running yourself into the ground. And right now, listeners can get up to $200 off the Square hardware when you sign up at Square.com backslash go backslash trading secrets. That's SQU-A-R-E dot com slash go slash trading secrets.

Just visit Square to get started because the right tools make all the difference. And I will tell you, I even remember way back when in college I had a resume business where we would build resumes and help people with their cover letters. And we use Square all the way back then. That was 2010 and still use it today. It's a great product for any size business that'll help you manage A to Z. Go check it out and make sure you go to square.com slash go slash trading secrets to get $200 off square hardware when you sign up today. All right. Let's keep this going. What's a green flag that you've learned to look for today that maybe a few years ago, you didn't.

You've been in the podcasting space for a while. You've talked about green flags in the podcasting space for a while. So what's now one you look at that like when you started the podcast in 2018, 19, maybe in 20, you didn't look for it before? I really look for how people speak about the other people in their life. Do you speak positively about your family members, the friendships you have? Are you always the victim? Is everybody else always wrong?

Do you like showing up for other people? Not just, I look for not how people to speak about themselves and talk to me, but how you speak about the people in your life. Okay. I like that. That's a good one. Thanks. As you said that I thought about an ick, if, if, like, you're, if you just leave shit everywhere, that's a nick. That's not a turn. Is that turn off or Nick? Like, here's a person. Here's a specific one. It's a clean. Okay. Like, the sink is clean, right? And then you're not in a rush. Like, you got to be somewhere, but you leave a dirty thing in the sink. It's like, why? Just like put it in the dishwasher. Is that Nick? To me, it's a turnoff that

somebody is just kind of sloppy in their home. Interesting. Okay. I'm really having a tough time turn off and ick, but we'll keep it going. If someone delete... That was good. That was good. That was good, right? I'm getting better. Okay, you're teaching me. If someone deletes their app after two good dates, is that sweet or is that a red flag?

I guess it would depend on the date and I would need more context. Okay. I mean, I think that it's not great to think you found the one after two dates. Certainly people have. Okay. Certainly people go on one date and they're like, that's the person. More context is fair. I think it's also fine to be like this was.

great and I've found what I need to find for now. I'm going to pull into this parking space. Yep. Okay. All right. Pull in the parking space. That's a good transition. Now we're talking sex. You are the expert here. So married couples and or serious couples. How often should they be having sex? So we just did this great episode where we pulled or we pulled tens of thousands of people in our audience and asked them six months in how often are you having sex two years in. Did marriage change it? Did children change it? Wow. Living together or not? Great case study. Long distance or not. So it does. vary. It seems like one to three times a week is a pretty sweet spot for most people until you have children. Children is the thing that really seems to like, I mean, you're just, you're exhausted. You're just trying to survive. Two to three times a week for couples one to two years in is pretty

common. But everybody, you know, sex is such a range in a spectrum and I don't know that everybody wants to have sex all the time. I've had relationships where I had sex every single day. Towards the end, we didn't really have sex that much. That's how I kind of know it's sort of over. I would say I'm a more sexual person than the average person. It's not that important to everybody. And I think people seek out intimacy in different ways, right? Like, I don't know that like, I mean, sex dissipates, right? So in a long-term relationship, if you feel like once every 10 days is good enough for you, also fine. But do you feel like your partner tells you that you're beautiful? Do you sit on the couch and cuddle up? Do you hold hands? Like, is their hand on the small of your back when you guys

go out together? Like, there's other ways to have intimacy. And I think two years in, once every seven to 10 days is not that crazy. What do you think? Yeah. I think for couples that are dating and married without kids, I agree with you. I think two to four times is good. I think like two to four times. Four is great. That's a lot. I think like early on, like in relationships, I feel like you should be banging every day. There's no reason not to be. And I can imagine how kids would impact that because, I mean, that's just that's just a natural thing. But I've been in relationships where like towards the end of the relationship, whether I knew it was coming or not, like, the sex was still great, but the relationship ended for other reasons. And I've been in relationships where

it's, like, so obvious that it's just done. And sex is just, like, done for a while. Like, and then you're just like, there's so much built-up resentment between us that's like, we don't even want to touch each other. And I think that's natural. And I think that's normal for people that have that built-up resentment. Question I got for you then is, in your study, those are great resource and data points. But how about the opposite? side. Did you see anything like people weren't having sex for X amount of time or like some people hadn't had sex in like a year? And if so, did you ever bring those people on and talk to them? Or do you have any resolution or thoughts or anything like that? Because I do think there's someone

listening to this podcast right now that has been with their significant other. And I will say I'm going to make a guess. There's someone listening right now who has not had sex with their partner in the last six months. And I'm curious what you think. So we didn't pull people to ask, you know, have you not had sex with your romantic partner for that amount of time? But I will tell you personally, I know friends that have not had sex with their romantic partner for a year, two years. I think that sometimes so much contempt builds up between people, but you own a house together. You have a dog together. You have a child together. You're married. You are so invested. I mean, you and I both know so many people in reality television together, that their jobs are

based on staying together with this person on television. And they do not have sex, have not had sex for years. I guess that would be, you know, go to therapy if it bothers you, open your relationship up if that's an option, if you both care. It's never happened to be it. I've never been with anybody long enough for that to happen. But not only is it, yeah, it's, it's common. It happens. I know plenty of people that it happens too. And I think for some people, you know, a month goes by and you think, well, that's okay. And then two months goes by and you're like, all right, this is starting to be an issue. Let's talk about it. And then it's almost hard to like get back into it. Like, I've had friends say to me, like, I wouldn't even know where to begin.

Yeah. Interesting. You lose, you lose that rhythm. You got to get it back. All right. That's good stuff. What's one dating take you and Ashley still don't agree on? You know, I will say for a long time, we disagreed on who should pay on dates. And now we are aligned. All right. What's your take on paying on a date? So this is a very hot topic. It's been a hot topic since day one of the podcast. I was always like, I take out my card. I offer to split every single time on a first date. And she's always been the opposite. Is it? No need to do that. I've come around to it. I don't need to pay for a state. If I'm taking my card out, I don't like you. And I'm not going to see you again. And that's your, that's your indication that I don't like you. But by the way, I would not pick. I wouldn't agree to a first date location that's like super expensive. Like I think four drinks, two drinks each. Like I think that that's an appropriate first date. I'm not, I don't think anybody needs to be on the hook for hundreds of dollars. But I have come around to, I'm not paying on a first date. Okay. I like it. There's a study that just came out. I was on News Nation talking about it. That third. 34% of Gen Z's ears right now are accepting a first date strictly with the intention to get it for free, which is wild. It's interesting. A lot of going on there. I've heard that for a long time that people accept that for a free dinner. I mean, I moved to New York when I was 22. I was broke as shit. I would have accepted something for a free meal. I like it. I just, I can't, you can't pay me to hang out with somebody I don't like. I'm not attracted to. Like, I don't really, I don't have it in me.

Yeah. If you're on the field, then you get a connection, do you get a dinner first or do you just meet up? How's that work? You don't have to sleep with people. Like, it's not like, you don't have to sleep in people. Sometimes I do. I like it. Okay. All right. We're going to get into your entire career, but the last thing I got for you, it's a big question.

Team pre-nump or team no pre-nup. And why? I am absolutely team pre-nup because whether or not you have somebody work that out for you legally or not, the state will decide what money you owe each other. I said that on your podcast. You have a pre-nup, no matter what. You said it on the podcast. Laura Wasser said it on our show to verify-fews a divorce lawyer.

In L.A., right? Yep. She's done Kim Kardashian. She's done literally everybody. The state will decide what you owe each other no matter what. And I don't say it flippantly. Pre-ups are painful and they're harder to do than you would assume. You really have to open up every single dollar that you've made and share it with somebody.

Your bank account balances, what your inheritance is. You have to really share a lot with the other person. And it's painful to think, like, if we break up, what happens to all these things? Sure. But you just, you have to be protected. Everybody thinks that their marriage is never going to end. And more than 50% of people are wrong. And I really have seen it happen with both.

I've seen friends get dragged through. I have a friend who's still getting divorced two years later. He makes a ton of money. She is very angry and it is very contentious. And I've seen the other side of things where another close friend of mine had a preenup, him and his wife were divorced in six weeks. Wow. It was just like done and out. It's like we know what we agreed to.

It's done. We're over. All right. No kids. And that's it. Always team pre-naps. All right. Well, you said with pre-numps that you have to disclose everything. We're going to try and get you to disclose just a little bit about your finances career. Let's start with Girls Got to Eat. 2018 is when you guys started the show. When you started the show, and I know you had been in social media before, was the strategy like, hey, we're going to build this into what it now is today? Was it like, okay, we'll make some revenue on the side? What was the business thought about starting the podcast when you did?

2018. So I had this food Instagram account, like you mentioned, and I was making good enough money from it, but it wasn't consistent. Like, how much would you say? I maybe made like 80 grand, but that's on the high end. Yeah, and this was 2018 for perspective, right? So we're doing it. That was like 2015 through 2018. I left my job at Amazon. I was making a lot of money at Amazon and how much you make benefits? I probably made $150,000 plus a lot of stock options plus commission. And back that, I mean, you factor in it. inflation. What was your role there? I was a sales rep. Okay. They launched a division that was doing food delivery and my job was to go into new markets and launch with a bunch of restaurants. Cool.

And I had this sort of unique background of I had worked in restaurants my whole life and I'd worked in startups as well, like tech startups. So I was like uniquely qualified to do this like tech startup in food at Amazon. And I left that to do social media. And it was sort of like the Wild West back then. I mean, nobody knew how much you could make. There was some fashion influencers. there were certainly not food influencers. It was like a very small market. I think I got one deal from Postmates that was like $500. Yeah, yeah.

Doing it. Let's go. And I made sure I had $50,000 in my bank account and I knew that I could cover my rent and bills for the year if I didn't make a dollar in social media. That was before you left Amazon. So you gave yourself a runway of 50K. Yes. And 50K would have lasted you a year. At least a year.

But in New York City, you know, rent, I live by myself, bills. I wouldn't have been in dire straits at the end of it. Yeah. So I said, okay, let's take this. risk. I can always go back to tech and anything else. So I left that and I did social media for a couple years. It still was early days. You couldn't get these giant brand deals. They're like, I don't know if Instagram had videos at that point. There certainly wasn't TikTok and real. It was the day that I think back in 2018, you uploaded a video and it looked like it was a

picture, but it just played a video. Like there weren't reals, right? Yeah. Yeah. Yeah. No. And so I started to think I need something more consistent. I don't like the instability. I need to know when my next paycheck is coming. And I went on this, I gave myself until Labor Day that summer. This is the summer of 2017. And I wanted this trip, this like brand sponsored trip. I met Ashley on the trip and my co-hosted my show. And she and I became fast friends. She pitched me on the idea of this podcast. Podcasts were really early on then. And really early. This was happening. This is like, this is midway through 2017. There weren't that many podcasts. No, not at all. So this was before the days of like call her daddy even. I didn't know anybody that was making money in podcasting. And it wasn't like

if you're a comedian, you have a podcast, if you're a business, you have a podcast. These, like, these didn't exist. So she pitched me on this idea. And it was just going to be about our lives. And she had said, like, is your family going to be cool if you talk about this stuff? And I was like, I think so. We'll find out. Yeah, we'll find out as we do it. And we had great banter and I really enjoyed her. And I thought she was smart. We were kind of vetting each other. And we launched this, hoping that it would be a moneymaker, but I had no real idea of how people made money in podcasting. Yeah, yeah. We had a website.

We did some photos and some branding, but, like, it wasn't like this is a, we always wanted to be a business decision, but I did not know what it could grow to. I had no concept of it whatsoever. We recently had Remy Bader on the podcast. She talked about her gene company that she started with her father and how she's like, I love my dad. But when we got into business together, it was, it was hell. So we separated that business.

We then just recently had Kayla Martin on from Love Island. And her and Liv got into business with her YouTube channel together. and that was the start of the downfall in their relationship, which you just saw, and she talked a little bit about that. When you guys started it together, were there concerns that you were doing this with a new friend? And then also, how did you decide to negotiate? Like, it was her idea to start it. Did she say, I'll take more of a percentage? Like, how do you negotiate that from day one? Okay, so it's a great question. So it was always going to be a 50-50 split. Also, we didn't really know how much money we could make. There was no thought of touring and merchandise. We've since launched

another business, which I'll tell you about, but we were just like, you take half the work, I'll take half the work, and then you take half the money and I'll take half the money. And we really split responsibilities. She's a phenomenal business partner. I had no idea day one what this was going to be. I just thought we do trust each other. We were vetting each other of, you know, how do you speak about past jobs? How do you speak about how you like to collaborate with other people? We both worked for ourselves at the time. I didn't really know how it was going to go. yeah she was much more of a perfectionist than me at the time i think that i've like working with her has inspired me to be like way more detail oriented yeah we just were very like yin and yang to

each other like there's just it naturally falls like the workload naturally falls to the person it should fall to sure i trust her implicitly and she's good at certain things and i'm good at certain things and we really just naturally split that workload we share a bank account we share a Venmo. I mean, I control the Venmo. She doesn't even ask me about it. Like, I trust her with my life, with my money, but there's, there's checks and balances in place. We have a business manager. There's all kinds of contracts in place. The money comes into them. They split it up. We have co-business meetings with our business managers, about every dollar that came into the business and how it was split up. But I'm just, I'm lucky. I'm really lucky. And that doesn't mean that every day she

and I get along. Sure. And that it's like, you know, amazing every second. But I trust her. There's no egos here. We both want the best for the business. And when we have had fights, really bad fights, we have no choice but to have them and get through them. So, like, I'll never know anybody on a level like I know, Ashley. Because that's like my family and my business partner. And, like, there are fights we've had that, like, maybe if it was another friend, I wouldn't have talked to them for a week, which would have turned into two weeks, which would have turned into a month. We don't have that luxury. We are dealing with this shit right now. You're in it. You're doing it. It sounds like you did it pretty intelligently and it's just working perfectly. So like I feel like most business

partners don't have that, especially friends that are going into that. And I think those are like good piece of advice for anyone that's thinking about doing it. We're going to get into podcasting and your growth and your numbers. I'm curious though, when you guys have the business, which is such a big part of your brand, but you have your own socials. So if you do your own deals, do you have to kick back some of that to the podcast? Are you able to do like everything solo on your own? And then separate it? Like, how does that work? That's totally separate. So we have a manager that negotiates those deals. Her name is also Ashley. She's wonderful. Love it. Been with us. Been with me for almost 10 years. She's amazing. Those are totally individual. Okay.

Sometimes we'll get deals through Dear Media, which is our podcast network that they say, like, I just want Ashley for this or I just want Rina for this. So like Nutraful is a brand, for example. Ashley has talked a lot about our hair journey and losing hair. And so like Nutraful might say, like, we want the one that talks about hair. Or Ashley is a pet and I don't. They might want her for that. Things like that. I, so that stuff would just go to her. Got it. Then there's no, there's nothing. No discrepancy, none of that. No, on our business manager, it'll just take care of dividing them. So you're with Dear Media now. Who were you with before? They were, they're called Authentic Network. We were with them for about six years. We, we monetize the podcast about six

months in. Oh, that's quick. Yeah. For anyone that doesn't know to monetize six months in at that time, what did you have to get from like a views or downloads perspective to like start actually making money. I think even to take a meeting at that point, you had to have 10,000 downloads per episode. I don't know what people would even ask of you today, like 30, 40, 50,000. So the way that the podcast advertising works, and I mean, if you're doing it like legitimately, it's different than social media. A lot of times social media, people just, they give you an offer. They're like, I think this is what it's worth. I think this is what the value of your listenership or your audiences. Podcasting should be based on what's called a CPM. So it's a clicks per thousand and there's a

dollar amount applied to every thousand listeners that you have. That dollar amount is anywhere from $20 to $50. I know this sounds a little complicated, but for every 1,000, it makes perfect sense. Every 1,000 listeners you have, you get 20 to 50. And it usually hovers on the lower end, 25 to 30 bucks. But basically the brand is saying this is what we think your 1,000 listeners is worth. So somebody like call her daddy or Joe Rogan might get close. to have $50. Sure. Typically, it hovers around 30.

Okay. And so if it's done legitimately, that's just kind of how you get paid in podcasting. And it's probably not worth somebody's time under 10,000 listens per episode, the bigger networks. Okay. But people might want to just bet big on you and they think, you know, you have a history of reality television or something like that. Maybe I don't have a ton of listens today, but they know that you're going to grow.

Telehealth has made mental health more convenient and accessible for millions of people. However, critical challenges like finding a super. suitable therapists, scheduling appointments, and of course, the expensive out-of-pocket costs still keep many from getting the care they need. Well, Rula is on a mission to make high-quality mental health care from a licensed professional easy and affordable. And Rula's got you covered. Listen to this.

They take most major insurance plans and the average copay is only $15 per session. You can now get the quality care you need when you need it at a price you can afford. I can tell you when I started therapy, it was so hard. find the right therapist at the right price point, and you have to invest in your mental health. So just go to Rula.com backslash trading secrets to get started today. That's RULA.com slash trading secrets for convenient therapy that's covered by insurance. Check out Rula.com slash trading secrets. Yeah. So after six months, you guys start monetizing. At what point do you start, like, do you go immediately to networks? Or were you signed right away to a network? Like,

how did that work? I, this happened really, like, randomly. I met this guy where we were recording. I thought he was cute. That's like there's no better way to start your podcast deal-making skills other than you going on a date with a guy. He was so hot. We went on another podcast. He was in the room. I just kept staring at him. And I was so hot. And I actually called him for advice about something and he was like we can put you on our network you won't make that much money you know the many downloads but we can get you on the network and he put us on the network and it was authentic network and we ended up having a very long like six six year relationship with them and they were wonderful okay so there's two different kinds of advertising and podcasting you can be under a media

network which is like dear media or podcast one that has a giant list of shows and they'll cross promote and there's a lot of branding there's also like serious and i heart i mean there's a million them. Or you just have an ad network that basically just says, like, we have exclusive rights to sell ads into your show. We'll give you four, five, six ads a week, whatever. You'll agree upon the price and the brands. So that's what authentic was. They were just an ad network. Got it. And then typically those networks don't really speak the language of like, let's cross promote with social and podcast advertising. So there's all kinds of agencies that sell all kinds of things. So there's usually like Hello Fresh, for example. As a food meal kit company, they'll

have an agency that they use to sell podcast ads and they'll have a total different agency that sells social media ads and those those agencies don't speak the same language correct so like when we would get deals for hello fresh for example from the podcast network i would say like well food's visual so it makes sense to give us but like they didn't they don't they don't speak the same language they don't they're not sold by the same people different analytics different metrics all that stuff stay to the recap guys i'll break down exactly on the trading secret side exactly what you're referring to. So stay tuned to that recap. We'll get into that. So six months in, then you start making a couple bucks, you get signed to a network. At what point, see if we can

flirt around with earnings a little bit. At what point do you make more from Amazon salary compared to your podcast salary? Oh, that's a good question. We started touring pretty early. Like what year did you start touring? We started in 2018. So we started the podcast in February of 2018 and our first show was September 12th, 2018. Oh, my. gosh. Okay. So, tour, are you making more off touring or the podcast? So you make more off podcasting typically. Okay. There's so much money that goes into touring that comes out of your pocket that what you're netting is nothing compared to what you net from ad deals on the podcast. Okay. At least for the average person. Okay. So break the, and your tours, let's just like paint

the picture before we start to get in the business. You guys do things differently. You invest a lot in your tours. It's like Cirque Day Sale means like a night out, but it's, also a podcast. So paint the picture before we get into the business of like, if someone came to one of your shows, what can they expect? I mean, it is a wild, crazy night out. People plan their birthday parties, their bachelorette parties, their trips around these shows. They are wild and crazy. We open with dancers. We have strippers. We have t-shirt guns. We have cryo-jets. We bring people up on stage. We do talent shows. We send the strippers out in the audience to strip on people. It is really wild and crazy. We have a projector screen where we do all kinds of assets. And

we have a number of things that we do 8 to 10 different segments and we'll pick and choose throughout the years like what is sort of taking off more what this city has seen us do like we've had talent shows we've had what's a talent show um we have people come up and tell us what their talents are and then they

just perform the talent give me an example of one a lot of singing a lot of dancing like nothing crazy okay one time we had this girl this girl said she could squirt her breast milk really far you turned the cameras off No, it's crazy. How far did it go?

It went everywhere. It like got the whole front row, the whole audience, the whole stage. They ended up like people come clean the stage. It was crazy. Unbelievable. But we want people to have like a wild and crazy. We want it to be partially interactive, not interactive the whole time. We're going to pipe down sometimes.

And then throughout that show, we also ask people to tell us who they're there with. So they'll email us and tell us stories about their friends in the audience. We'll do some fun, interactive stuff with that. And then Ashley and I each do a comedy set, essentially, where we talk. about what's been going on in our lives or dating lives, Ashley's marriage, things like that. Unbelievable. I love it. Well, give me an example of like the most recent tour. Talk a little bit about numbers. Like how much can you gross in revenue? How much you actually walk away with? My understanding is in general, majority of the time that podcasters are touring, they're doing it for,

you're getting really good content. You're really connecting with your audience. And it's a big branding play. It's not as much as an income play. Tell me a little bit about it. Yeah. So we were on tour this year. I really miss it because, you know, it is the best. way we connect with our audience. I just like love seeing all these women in this theater and they plan their nights around this and they get dressed up and people, we sometimes we theme them and people have costumes. And I have missed it this year and we have some holiday shows coming up, which I'm really excited about. But in terms of what you can, you spend a lot of money, right? So all the things I mentioned that cost a lot of money. I have to buy it. We buy a projector

screen. We have somebody run, run that whole thing from side stage. We have to pay a lot of times We have NBA or NFL cheerling squads open them, so we have to pay them, pay the strippers, and there's travel involved. How much the strippers cost? I don't. This is Ashley's department. This is really, this is more Ashley's department. Thousands of dollars.

How much is the NFL team? Or is that Ashley's department? That is actually really plans the live show. I would love to know the cost of that stuff. It really varies. And it's varied wildly throughout the years. And we've had the biggest team. We had the Dallas Cowboys drum line.

We've had the Celtics dancers. Many times we had the Washington. and commanders. We've had the cults. We've had the Rams. The Rams Trellors, the week they won the Super Bowl. That was so cool. We have had people just, we've had basketball teams also, basketball and football mostly. But it really, it has varied wildly. Some people just want tickets for the whole team to stay. To just like, okay. Yeah. Most of them will wear their uniforms. We want to compensate them for rehearsal time. It really has varied wildly. How many seats are in your shows? That can vary also. So we,

have done as big as the Chicago Theater, which is 4,000 seats. Okay. Probably a more sweet spot is 1,500 to 2,000. And what do you guys charge on average per ticket? It's tough with ticket master fees these days because they're so expensive and we don't want to gouge our audience. Our audience is young. We also ask a lot of our audience.

We ask them to buy merch. We own a sexual wellness business also. Yeah. So we're not trying to gouge people. It can go up to like, we'll start at like 42. Okay. You usually cap it around 80. we're not trying to like gouge people i mean i think we're on the kind of the lower end of what

yeah people charge yeah so if you do if you have a thousand seats and you're doing 50 bucks a ticket or let's say you do 2,000 seats 50 bucks a ticket that's that's pretty good top line i mean that's so but how does like so if you have 100 000 in ticket sales how does that connect to profitability so there's two different kinds of deals essentially if i were just like whittled down there's comedy clubs and there's theaters. Comedy club deals are really straightforward. They're usually 80 to 90% of the ticket sales. That's the deal. So you obviously charge last, you charge 25 to 40 bucks for a comedy club show. Yes, but they serve food and alcohol throughout the venue. So it's really, really simple deal. It's usually 80 to 90% of the door. If you want to sell merch, they take a percentage

of the merch, but that's it. Really easy to understand. Cool. Theater deals are very complex and they're long. So it's all kinds of things you would never think of. The top. line most expensive thing you pay rent so pay rent in a theater deal yes and i have seen this is new york city that's going to be the most expensive i've seen 75,000 dollars for the night on a saturday night to rent a theater wow and i'm talking a 3,000 person theater so 75,000 for the night that's insane and that's the really really really high end that's the most expensive bill but 60 grand is not crazy that's to open the doors Open the doors. And where do you sell the tickets through them or through Ticketmaster?

Typically, they're Ticketmaster venues. So Ticket Master gets their fees also. That's a totally separate thing. And that's just the beginning. Wow. You have to pay for, you'll see all kinds of line items. You'll see staffing. You'll see lighting.

You'll see security. Security uniforms. If you want chairs to sit on in the stage, you have to bring those in. If you want a wireless mic, you have to bring that in. Union halls, a lot of these venues are union. You have to pay union fees. there's so much money that goes into this just to get the doors open

if you want to sell merch these venues will take about 20% of the merch and we have a really incredible agent so this is not like our deals are the same deals everybody else is getting not getting gouged this is pretty typical we have a big time comedy touring agent a WME who's great

sometimes you'll see on the memo it'll just say miscellaneous $15,000 I need to get in the theater business Listen, I'm sure it also costs them a lot of money to operate their venues. Like, they have to get paid to, but it is plus, plus, plus, plus, plus. So, like, I have, there was, I have seen deals where you will make a hundred, your top line will be $130,000 that you brought in, and you will take home 30. Wow. And then you got to split it, of course.

You split it. You also pay your agent 10%. You pay your business manager 5%. And then you pay all the people that were vendors for you. So in a situation like that, you're looking at like almost 10% of gross to your actual pocket. Yeah, that's a worst case scenario. Wow. And they're not all that bad.

New York City is what I'm using New York as the example. And New York is the worst. It's the most expensive place to be. It's going to be the most expensive. But there are certainly people that play at like the Chicago Theater or Radio City or things like that and take home like nothing. Yeah. Well, you think about how much effort in time it also takes for you to set. sell tickets. This is the assumption, by the way, you're selling everything out, which you guys

do. But think about how many people do live shows that don't sell things out. So there are probably a lot, just as we talk about industries and stuff, there's probably a lot of podcasters out there that are selling out smaller venues, like a zanis or something. And they're maybe barely breaking even or just making a couple bucks. Yeah. It's so interesting about the industry. I can't believe it. And they're just, they don't take home as much as you would think and you see somebody in these big rooms, making all this money. But there's so many fees that come out of pocket. Also, if you want photography, if you want video, sometimes a lot of venues will charge you to have those people there. Yeah. Crazy. But the trade-off is that you get to see

your audience. You provide a great night for them. They bring friends. If 20% of the people in a 2,000-person theater promotes you and then each one of those people has 500 followers, a thousand followers, the way you get blasted out to all these people, I mean, it just pays for itself with the promotion. Interesting. Fascinating to learn about this business. You started a business, but you didn't expect to become the head of everything. Ooh, I just say that out loud and it connects with me, right? Then you're doing the marketing, the customer service, the IT with no support staff. At some point, doing it all, I can tell you from experience,

because the reason nothing gets done at all, stop doing everything. And here's a solution for you. If you're feeling overextended and understaffed, you're going to want to check out Upwork Business Plus. It'll help you bring in top quality freelancers fast, get you instant access, to the top 1% of talent on Upwork and marketing, design, AI, and more. Get ready to jump in and take work off your plate. So right now, when you spend $1,000 on Upwork business plus, you'll get $500 in credit. You'll just go to Upwork.com slash save now and claim the offer before 1231, 2021, 2025.

Again, just go to Upwork.com slash save, and you'll be able to claim this offer before 1231, 2025. save. And you'll be able to claim this offer before 1231, 2025. Again, that's upwork.com slash save. S-A-V-E. Do it now. Scale smarter with top talent and $500 in credit terms and conditions apply. Back in, I think I'll check this in the recap from wrong, but I think it was like 2021 or 22. I had Nick Vial on and he told me that his podcast was doing, I said, are you doing around 750,000 in gross revenue? He said, we're doing much more than that. But we're doing well. And then the next year he came back, he said it was an explosive year. I now spend more on my podcast than what I told you I make last time.

Oh, shit. Just to get it up and go on all the costs. I was like, that's fucking crazy. I know you can only share so much. But can you share what year if you guys did break into seven figures of gross revenue from the podcast? I mean, definitely within the first few years. I mean, that's incredible. Like, that's like, for people listening right now, that's like you're talking about the top 1% of the top one

percent podcasting that can gross over a million bucks that's fucking awesome and you do as you make more your costs should go up right so we built a beautiful studio we want to have really we want it to be a great viewing experience for our audience we have a full-time and a part-time editor we have more camera angles we invested in better lighting and better cameras and better audio and Ashley has always been in charge of that she's great at it and we have a phenomenal editor named Anna who does full video and puts it on YouTube, but you do have to spend more, I think, to make it a better viewing experience. Yeah. For most people? No, I think that makes perfect sense. I mean, Nick, Nick has, keep into, keep investing in it. Nick is like five people on that show, six people on

the show. Just on the show. And then the back end of people he has like, you know, helping them with booking guests and like PR and all that. I mean, and their, his video editing is incredible. Like, yeah, you got to spend more to make more. I think when I talk about it, Nick, you know, he had reality TV on his foundation to help him with this right i had reality tv on my foundation a lot of people have a storyline like that what's so cool about what you guys have done is you're in social media but you you did it just from taking your blending chemistry and comedy and relatability and building a community and and not having to you know go on one of these reality shows as a backing and what i think is so great about that is that someone listening to this right now you know you can do it too

especially in 2025 like if you have something special if you have a niche if you have a means to build a community, you could do it too. What advice would you give to someone that's like, I kind of want to do it, and they could hear it from you because you did it from the bottom to the top? I think you should do anything that makes you happy. I think that, like, you got to break a couple eggs to make an omelet. It's not going to be perfect right out of the gate, you know?

I think that if you enjoy something, I think you should do it. Ashley and I didn't go into this thinking we didn't have a dollar amount attached to it. I was like, I hope this works out, and I hope this is my thing and what I can make money from. I did it to make money, of course, but I didn't do it to make a certain amount of money. Sure. I think today you have to go into it assuming you're not going to make money for a while. My advice is, you know, decide what this is before you start it? Is it just two people chatting?

Ask yourself, why would someone listen to this? And I don't mean that, I don't mean that negatively. Why would any product you sell or service, you should say, why does anybody need this? What hole does it fill in the world? You know, Ashley and at the time, we're just two girls dating in New York. And I think we were funny And I think we were willing to chat about our dating lives I don't even know if you could start a podcast like that today

Just two girls that just want to chat about dating I mean call your daddy was like that too Yeah And I've given myself and so is Ashley a master class In psychology of relationships and dating And we've had so many people on their experts in their field And I've made it my job and my business in the world To read all these people's books

And take these classes and listen to podcasts And I want people to come to me as a relationship expert But I think if you're going to start today, is it something you enjoy? Just, you know, buy a mic. Buy a mic on Amazon and a soundboard and just try it, see if you like it. Give it a go. If you want it to be a business, you have to ask yourself, why would anybody listen to this? I mean, you are the perfect example of somebody that has like an expertise and a niche.

Yeah. My favorite shows in the world are not shows where people are just like, shoot the shit. Yeah, yeah, yeah. You got to be really famous if I'm going to listen to, you shoot the shit. Yeah, but you guys shoot the shit, but you build community and you have dating, relationship, taboo. topics, pop culture. So it's kind of like you've hit a two for one almost. I mean, I would hope so. And I think you saying that. You know, we want every episode to be like must-see TV. Every week, we catch everybody up on our lives for like 20, 30 minutes. Okay. So there's a secret there.

It's like relevancy. It's new. We want people to come back every week. And then we pick a specific topic every single week. So if you want episodes about finance, you can go on our website, it's Girls gotta eat.com and type in money. And you'll find like five to six episodes about investing. That's really cool. We have Tori Dunlop on our show, which was phenomenal. She just talked about investing. You came on and talked about money in relationships and how to talk to your partner about it. But we try to be really focused on every episode of one topic. So the people are like, what is the point of this? Why am I here? Well, you're here for breakup content. You're here for sex content. Finance. Whatever. Okay. You're hitting it all. I'm trying to keep a straight face because

I got to make this transition because time's ticking. But you did say, you did say what you got to do is find what whole the products can serve. That's what you have to do as a business model. You guys did that figuratively and physically with your sex. That was a great transition. You were telling me in your answer and I thought about that. I just started laughing.

But that's the transition we're going to make to your sexual wellness company. Tell me a little bit about what the holes you guys serve and what products you guys have. Actually, and I launched a sexual wellness business three years ago. It's called vibes only. During the pandemic, we started talking about, you know, what does the world look like? What is the next thing? I always encourage people to just say to their partner, this is a great way to enhance what I already like doing with you. Yeah.

As opposed to like there's a deficit and I want to make it better. Yeah. But we launched a sexual wellness business three years ago. And we just had talked during the pandemic about what's not. Next. What can we provide? What can we create? And we have been experts in what are women looking for in the bedroom? How can they feel better about themselves? What does pleasure look like for women and for couples? And we launched with three toys and that was it. Okay. What year was this that you launched? We, what year is this? 2025? So we launched in 2022 in June. So you launched with three toys. When you started, did you have to inject capital to get it going or did you guys have an investor? How'd that work? Ashley and I self-funded the business completely. Nice. So we have and had no debt on the business at all. Let's go. We have a great partner that is our product partner.

So she sources the toys. She helps us conceptualize everything, build the molds. It's really fun creating stuff. So like the Cochring, for example, we bought, you know, we bought like 30 of them from every business, and we spread them out on the table. And we said to ourselves, what we like about these, what we not like about these, the feel, the size, the shape, the weight, the use, the vibration. Interesting.

And we make lists of everything we like. And then we create molds of them. Wow. And we have about, I want to say 12 toys right now, and they're all different types, internal, external, we have air pulse vibrators, we have couple toys, loob, we have handcuffs, all kinds of fun stuff. Is that, do you sell it in retailers or just direct to consumer? It's just direct to consumer right now. Yeah. And how, how is the business been growing? Can you share how much it cost to start it? We invested a million dollars of our own money. Okay. And have you guys made that million back yet? Yes.

Yeah. I mean, that's, a lot of businesses don't, right? So I think, think that's like you guys, everything you guys touched just turns to gold. I also think investing a million dollars in any company is a huge commitment, right? So you guys took a shot, you took a risk. How would you say, like, as far as like profitability, do you make more off the podcast or more off the toys? Um, more off the podcast right now. Yeah. A product business is an animal. I never fucking understood. And like, we were a little bit like, we'll just launch this, you know? Yeah. We put all the time and effort and energy and money. and great people around this that we could, but I still was naive about how tough it was to

number one, run a product company, but number two, in a vice category. So a vice category being drugs, weapons, sex. You can't advertise on Facebook, on Facebook marketing, for example. So every time you get pushed in it, when like, if I say to you, like, I'll have an engagement ring and you will get pushed a million ads by Facebook right now. We can't do that. So there's all kinds of content restrictions about that. Credit card processes don't want to work with you. The media doesn't want to write about you. Banks won't touch it. That's what I'm saying credit card process. Banks won't touch it. I mean, just like if you wanted lending and stuff, that comes really hard. It's tough. Some people just don't want to work with you. And it's, it's interesting

because we all have sex. Everyone has sex. But it's not, people don't want to work with your business. To me, it should be more of a wellness category. I call it that. It shouldn't be a, it shouldn't be a, what'd you call it? I call it a sexual wellness business. Yeah, oh, vice category. Yeah. Yeah. It should be, but it's like a well, it's like, it's just as important. It's, it's just as important. is your vitamin section, honestly. But it's... You gotta have sex. Like, I think we talked about earlier.

You gotta have sex. Like, you know what I mean? And it's like, it's so important in life. Like, it's really, you gotta have sex in relationships. If you're singing, like, sex is so important. And I never understand the concept of like, not, like, first of all, jumping away from it, not stepping into it and making it such a taboo topic. And if you're not having sex, pleasure, just masturbation is like very important.

Or take, you. Yeah, exactly. And I think that it leads to, I mean, you feel better physically, you sleep better, you de-stress. There's so many benefits to the dopamine rush of an orgasm. And I think it's self-care and you should have one every day. Yeah. And you're like men are, like men produce, you have to testosterone, you produce semen. And it has to come out of your body.

You'll have a wet dream if you don't. It can't, like our bodies are built that you have to ejaculate. If you don't ejaculate, it's just going to be a wet dream and that will happen. So it's like, I mean, why are we all like acting like this isn't a real, I don't know. Absolutely. I'm glad that like the walls have been shattered down, but I think being in a vice category is crazy. Maybe this connects with you. I know it connects with me.

During these holiday sales, you see a lot of people, they'll upgrade their luggage or their appliances, maybe the latest phone or computer models. Well, this year, I'm not just upgrading a lot of those wants. I'm upgrading one of my biggest needs. I'm replacing something that'll help me get the highest. quality sleep. And that starts with the highest quality betting from Bullen Branch. Bullen Branch has the best sell of the year happening right now with 25% off site wide. Start with Bullen Branch best selling signature sheets. They're made with literally the perfect balance of how do I describe it? It's like softness and breathability and it just offers the best quality sleep. Their signature

sheets get softer every time you wash, which sometimes is concerned with other brands out there, not with Bull and Branch because they're made with the highest quality, 100% organic content. All Bull and Branch betting from blankets, throws to pillows to duvets, are made with exceptional quality and durability, and it's all on sale now. The best part too, it comes with a 30-night guarantee so you can shop worry-free. Give yourself and your loved ones the most extraordinary feeling sleep with 25% off site wide. Plus, free shipping, and extended returns during Bull and Branch's best sale of the year. Shop now at bowlinbranch.com slash trading secrets with code trading secrets.

That's Bull in Branch, B-O-L-L-A-N-D Branch.com slash trading secrets. Code trading secrets for 25% off. Exclusions apply. But the company's doing well and it's been growing every year. It's great. It's growing every year. We're going into holidays, which is really exciting for us. It's a big gift-giving time for people.

We always encourage, like, friends to gift each other. We've, like, great sets. We have great bundles. You don't also give somebody a cockering, you know? If you don't want to, we have tons of intro vibrators that are, you know, a little more like first level. I actually was really surprised by how many people I knew that had never owned a vibrator. Friends of mine that I think are hypersexual that just had never bought one.

So there's tons of stuff you can buy. We also have flavored oral enhancers. We have lube. We have silicone handcuffs, which are a really nice. Entree into bondage. We have a massage candle that you light. It smells like sun tall. It's beautiful and you pour it on somebody and give a massage with it. Oh, wow. We just launched a sex pillow, which I love. And it's a wedge and you kind of prop it up under your butt and you can get into like different positions with it. So there's lots to choose from and for holidays. I mean, this is like an amazing gift for somebody and our packaging is really high end. So people always say like what's the differentiator. We have a lot of variety, but the packaging is like really lux. And we based it off of the unboxing. experience of like an iPhone or an Aramette's scarf. And we want people to feel like really proud to gift it to their partner or themselves or a friend. I love it. I love it. All right. Well, congratulations. You invested a million. You recouped it back. You guys are flourishing in the sexual

wellness business, your podcast. The one thing we haven't touched, I kind of want to touch on a little bit. You did transition to Dear Media. I've been with Dear Media before. We even talked a little bit about before you went. They've done a great job over there. They continue to blow up. What's been the biggest difference so far. I'm really happy with them. I mean, they've great shows under the network. They've tons of women that are on the on the network. Everyone I interact with, everybody we engage with is good at their jobs. They're nice. They're friendly. I mean, it's just, it's been a lovely experience. They, so I was saying before, you know, you've ad networks that don't really speak the language of marrying, like, podcast advertising with social. Yeah. They really do. So they really are

experts at, okay, we bring, we're going to bring you this brand, but let's also tie in social media. So, for example we do a lot of business with like 824 is one of them so they're movies yeah and not only we do like an ad on the podcast for it but they want us to cut reels and talk about the movies and that's fun and dear media just does a really good job of going as deep as possible with different brands and they can if you're drinking a beverage they can have it in the shot on youtube and things like that but it hasn't changed my life intensely day to day ashley and i have always recorded in our own studio We have our own in-house editing team, but they're just, they're nice. They pay on time.

They bring us a lot of advertisers and a lot of brands, and I'm always really happy with the brands. No one forces us to put any brands on the show. I mean, it's always, you know, please approve this. Here's a sample of the product. Love it. They've just, they've been lovely to work with. That's great. We look at all different businesses on this show, and there's cyclical.

There's changes in the business. Have you guys ever had a year where revenue did dip down and then came back? Or has it always been consistent growth? Not huge dips, but certainly plateaus. I mean, podcasting, the amount of people that have gotten into podcasting, the over saturation is unbelievable. And also, people just get tired of things. You know, I don't, there's very few shows that I've listened to consistently consistently for eight years. I mean, that's-

Pick up an episode here, there. Yeah, and that's asking a lot of people. So things just kind of ebb and flow in popularity. The touring business has been great, and that's always grown. And I think it's helped us to stay connected to our audience. But there's definitely years where things have just plateaued, just the sheer volume. I mean, after eight years, how do you stay relevant? How do you change?

How do you, you know, that's what the sexual wellness business was. Ashley went on our own tour this year. Cool. And did Ashley's stand-up comedian. She did her own tour. She just shot her special. It's amazing. So cool.

And I have been writing my own stuff. So I want to take that on the road solo myself. Let's go. And so I've just been practicing doing stand-up at some clubs and things like that. And so it's just, you know, what are new ways to reach your audience, provide value, what are different kinds of guests that you can lean into? We are doing more solo episodes recently. They just perform really well. People like to hear the two of us talk.

We try to pull our audience as much as possible. So your episodes were just YouTube talking will do better than bringing a guest on? A lot of the time. Interesting. So my theory here. Which makes easier too, honestly. Yeah, my theory here is that people come to the show because they like Ashley. and I, and if they don't like the guests, they'll skip the episode. Right. It makes sense.

Bigger guests always make the episode pop, of course. We've had like amazing people on like yourself. Oh, that's nice. And it's always, listen, at some point, I can't speak to finance the way you could speak to finance. So I'm out of my league. I don't have children. I don't think I plan to ever have children. And so I can't speak on having children or having a long-term marriage. But we want to speak to those listeners. So it's important to have guests on that can speak to those things. I love it. What's the dream income wise? What do you say like one year I want to make this amount of money? Like, what's your dream? Why cap it, right? Oh, I like it. You don't have like a, you're trying to hit this number. 10 million? Okay. 10 million. When you hit 10 million,

you got to come back on. I feel like you guys. I mean, I feel, I'm just guessing. I think you could sell the IP for more than 10 million probably at this point. But what the hell do I know? Pretty cool. Pretty cool stuff. And then when you look at your career in like five years from now, if you had the crystal ball. Where do you think it's going to be? I mean, I will do this podcast until the wheels fall off until no one wants to listen anymore. Ashley and I will be 80 years old still talking about this stuff. It's the greatest gift in the world. No matter who I end up with, no matter what else I do with my life, being able to affect these people's lives in a really positive way, whether it's encouraging somebody to leave a relationship that's really toxic or stay in a relationship that

they're really fighting for and they don't know how to just sort of like change those little things. encouraging women to just have better lives, more friendships, negotiated their jobs better, create boundaries that they're proud of, any of those things, or just because somebody was having a bad day and I made them laugh. Like, nothing will ever be more important that I do in the world. And so I'll do this forever. That's the goal. Love it.

You and Ashley sitting in the wheelchairs of the nursing home talking about the creep down the road trying to hit on you guys. I'll tell you what, that will make for good. Good TV, good podcast. Old lady's got anything. Well, we really haven't had someone come on and talk all about podcasting the ins and outs and the success from it. So we really appreciate you coming on, but we got to wrap with a trading secret. So something specific to you, maybe it could be advice that you give your listeners, but it's a trading secret that's specific to your career

track, everything you've been through. And you can't learn from a TikTok tutorial or professor only from you. My advice on the podcast has always been the same, build a life that you are really proud of and the partner will be in addition to that that's beautiful. But have a career that you're about, have hobbies and interests you're excited about, surround yourself with people that you're proud to be surrounded by. And you will have a great life. And I think, you know, we're all searching for that partner. But if you create all those other things, the partner will just be this, like, beautiful cherry on the top. I love it. I think that's a great trading secret. I always like to give a trading secret that I think I learned during the interview. Trading secret

I think I learned is even when Ashley was asking you, like, what do you think your parents will think about? You're like, we'll see. You've always been able to step into areas that might create little discomfort or taboo subjects, but those subjects are all things that, like, we're all dealing with 24-7. We're all thinking about 24-7. And with that, your ability to, like, build community from that will be forever lasting. So I think, like, that's a really cool thing. You could build community by going places. People won't go because they're uncomfortable, but we all want to go. We just don't know how to get there. So I think that's my trading secret from you, Raina. Thank you for being on Trading Secrets. Where can people find your podcast, your new sex pillow,

the toys, all the goods, cock rings and all. What can they find? The business is called Vives Only, since Vivesloy.com. Vosloy.com. We are like, girls got to eat everywhere. Girls can be podcasts on Instagram, and I am Rana. Dot Greenberg on Instagram. Rana dot Greenberg on Instagram.

Make sure you go give her a follow. And Rana, thank you so much for your own secret. Thanks for having me. living the dream