Trading Secrets - 278. Hilary Musser: Netflix’s Members Only Palm Beach Star on High-End Development and Real Estate, Realities of Reality TV, and Building From the Ground Up

Episode Date: February 9, 2026

This week, Jason is joined by luxury real estate developer, entrepreneur, and one of the standout stars of Netflix’s Members Only Palm Beach, Hilary Musser!With more than two decades in Palm Beach, Hilary has built a powerhouse career in high-end real estate, overseeing and selling millions and millions of dollars in luxury properties and custom waterfront estates. Known for her sharp business instincts, meticulous eye for design, and a deep understanding of elite social circles, Hilary brings a unique perspective on wealth, influence, and building success on your own terms. Hilary opens up about why she doesn’t believe in the idea of “Palm Beach royalty,” and how she’s focused on building something entirely her own in Palm Beach in 2005. She breaks down what that process really looks like, from developer margins to the importance of exceptional taste and staying true to her brand. She also shares how she reaches her buyers, and the unexpected path that led her to working with Netflix. Hilary talks about her friendship with Jill Zarin, why she has no plans to join the Real Housewives franchise, and the kinds of shows she actually enjoys. She reflects on how her son views her time on reality TV, a moment she wishes she had heard in real time, and the biggest lessons she took from the experience—especially when it comes to protecting her son and maintaining her values around love and money.She also gets into the details of her closet, her personal rules of etiquette, her charity work, and the future goals she’s most excited about.Hilary reveals all this and so much more in another episode you can’t afford to miss!Host: Jason TartickCo-Host: David ArduinAudio: John GurneyGuest: Hilary Musser + WebsiteStay connected with the Trading Secrets Podcast! Instagram: @tradingsecretspodcast Youtube: Trading SecretsFacebook: Join the GroupTrading Secrets Steals & Deals!Monarch:Monarch isn’t your average personal finance app. Unlike most other personal finance apps, Monarch is built to make you proactive, not just reactive. Tracking your $ is easier than ever with some of Monarch’s most popular features. Set yourself up for financial success in 2026 with Monarch. The all-in-one tool that makes proactive money management simple, all year long. Use code TRADING at monarch.com for 50% off your first year.Air Doctor:AirDoctor’s powerful 3-stage filtration captures extremely small particles—about 100 times smaller than what typical air purifiers can remove.AirDoctor won Newsweek’s Readers’ Choice Award for Best Air Purifier. Head to AirDoctorPro.com and use promo code TRADINGSECRETS to get UP TO $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty—an $84 value, free!Quince:Quince has the everyday essentials I love with quality that lasts. Organic cotton sweaters. . Polos for every occasion. Lighter jackets that keep you warm in the changing seasons. The list goes on. Refresh your wardrobe with Quince.  Go to Quince.com/tradingsecrets for free shipping on your order and 365-day returns. Now available in Canada, too.Northwest Registered Agent:Northwest Registered Agent has been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Don’t wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/tradingsecretsfree and start building something amazing!

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Welcome back to another episode of Trading Secrets. I am here live in San Francisco just before Super Bowl on Super Bowl Sunday. Obviously, when this is out, the Super Bowl game will have been over. But I got David Ardoin, the Curious Canadian with me, a little intro before the Hillary Musser episode. David, I got to tell you, it is wild here in San Francisco, star-studded, packed. We were at the Madden Bowl, the SI event, the Maxim event, the Guy Fieri, Tailgate, the Fandul party. It's just been wild. ReWired has a house here.

We have five or so content creators staying here, had a big happy hour. We have some brands sponsoring the house. Shout out to Not, they're my big sponsor this weekend. But just a lot of action this weekend. We also had corporate bro on, which I got to tell you, David, maybe one of the best episodes that we've had in a long time as far as. masterclass of understanding the business behind social media. Like if anybody wanted to start, he provides the framework for it.

And I think it's so important because this is a guy who worked in corporate sales. He was grinding in enterprise sales. Then got his MBA in Stanford. Actually, it was a pro baseball pitcher. And now he's like totally figured out the formula of social media. So for any business or person is trying to figure it out. That episode was great. But Dave, just like Super Bowl's crazy.

I'm curious from your end, forward to new predictions here. when you're watching Super Bowl content from afar at home in Rochester, New York, you're seeing it online. What are you thinking? Like, what are the questions? What are the curiosities you're thinking about? I'm thinking about why I'm not seeing more, to be honest. I feel like I'm not seeing that much this year.

I feel like between the Super Bowl and the Olympics happening at the same time, I don't know how frequently that has happened. Is it every four years when the Winter Olympics happens? Do they kick off on Super Bowl Sunday? I don't know, but, you know, they do take this media week off in the Super Bowl. Media week was last week. So two weeks from the AFC NFC championship game. They're fighting with the Olympics right now. The biggest curiosity I see is why I'm not seeing it more.

The only thing I can answer is one, I think I saw travel with Livy. Oh, my God, dude, funniest story ever. So we're at that side party. We're walking the carpet. Your boy, Dave Porte always there. I know you're a big fan of his. and I go in the men's bathroom just jammed, right? There's, bro, football players, all this stuff.

And it's, you know, it's tight. And you get in the stall, going bathroom. I turn, and I see Livy's boyfriend who works with her, right? And then all of a sudden, Livy comes out of the stall. All dudes, it's like, all the guys are, like, big enough guys. I'm like, what the fuck are you doing here? Like, she's like, well, the women's, the women's restaurant was. I came here.

I'm like, that is the most travel with Livy thing I've ever heard in my life. Like, you navigated your way to the men's, restroom so that you could cut the line because of women's restrooms. I was dying. But she was working on selling the suite. And she was saying a lot of the stuff they're doing, let's just say without spilling confidential information, she told me their forecasts are down for the Super Bowl. Like for what they expected from an earnings perspective, it's not that. That's why I think that's fair. I can share that. And it looks like ticket prices are down too. I'm going to do a segment to go out and ask people how much they paid for their tickets. But like two weeks ago, the lowest ticket was

around 6,500. Right now if I go online, the cheapest tickets roughly around 3,200. Wow, that is a big drop. Are you going to the game? And if not, it's 1012 AM, PT right now on Sunday, right? So that's 112 ET. The game starts in, you know, six hours or so. And I don't know yet. I don't know. I don't have tickets yet. I'm thinking about maybe buying last minute tickets, but that'll be a game time decision. There's nothing like you treating the Super Bowl, like some of, let's just say regular folk talking about like, oh, we'll just pop in here and maybe we'll get some, maybe there'll be some barstools at the bar that we could just sit at. Hopefully we just walk in and stumble upon two open chairs at the barstool. You're just like, no, maybe we'll go, maybe not. It's not like people will plan their whole lives and their favorite teams have made the Super Bowl for the first times in 15 years.

And they've planned this for a whole year. And now Jason Tartick's like, yeah, maybe, maybe we'll go. Maybe you'll pop in, maybe we'll pop out. I don't know. But here's my logistics question. The state, where are you currently? Where is the rewired house? And isn't the stadium like far away from San Fran?

I believe it's closer to San Jose. It's like 45 minutes, right? Yeah, it's like closer to San Jose than in San Francisco. Did not know that. San Jose Airport, I know it's about an hour from here. We're in downtown San Francisco. All the events have been within 10, 15 minutes, except the Shaq Fun House and the SI party.

and then Guy Fierre's Tailgate, which is about 30 minutes away. So it's probably an hour away. I will say traffic's been a little bit of a mess here. But it is it. I don't know, man. It's just, it's interesting. It's really interesting. The whole being here is, you know,

what was fascinating about the SI part? I think people would like, is like the amount of star-studded talent in that building was crazy. But we bopped around. Like there was one point where it came Brown's table, and then we're over at this table, and then there's Papa by Celsius table. But there's one point we were at a section where it was like you can oversee everything, right?

From Travis Kelsey, it's on DJ booth to the last table. And across the board, what was pretty fascinating is one, people were not really dancing to the music. They weren't really like into it. And even ludicrous was up there on stage, kind of like yelling at people like, yo, stop back from like this is corporate shit. Like, let's go. Like have a drink. Loosen up. That's one.

Two, this was probably the most fascinating. It didn't look like, and Catherine and I were analyzing it. People weren't talking to each other. Huh. So it's like you had these tables with like all these big personalities, these big NFL players or these big star. But like there wasn't much interaction. It was really, really interesting. Like you would have loved the human element of analyzing it.

And you know what? It kind of bothers me a little bit hearing that because I want to go back 10 years ago. Maybe before social media. Influencing, maybe before brand deals, maybe before all this. Like, you ever see a video of like a, what college looked like when we went to college? Like, you, like, it pops up on your TikTok or is, like, going to college in 2010. And, like, people were showing bars or house parties and no one's on their phones because no one had their phones because there's no social media. Like, it was the best.

Think about, like, people like you now going to the Super Bowl who might pop in or not. The Super Bowl used to be for die hard fans and die hard fans only. And now you got parties with some of the biggest entertainers, entertaining people who should be going to a Super Bowl party because that is the most important thing in their life because they're spending it all out there and they should be raging to the music and talking to each other. And it's not. And it's turned corporate. And Ludacus is right. And I don't know if I love that. You don't know if I love that.

You know, should go back to the days or not even the days, but like get lockboxes for our phones. Like we're required to put our phone in a lockbox for a certain period of time. I mean, there are restaurants that do that. Like, there are places I've seen that that have that. It's a no phone policy that you have to put in a log box when you get in there. St. Bunglow, Vincent, or I'm not, Vicenta, I totally did that wrong. Someone's going to laugh at me. But it's a club and they put a sticker over your phone and your cameras when you walk in.

I've gone to that one. So, I mean, they're doing it in schools now, too. Like, a lot of the schools, you have to hand in your phone when you come into the classroom. So I'm kind of for the movement a little bit of people socializing and socializing for the right reasons. you know, I think let's, let me ask you this too. This is 2026. You've been doing influencing since 2018. I feel like this is probably what, your fifth Super Bowl, maybe your sixth Super Bowl.

How have they changed? Which one's been your favorite? The one by far that I enjoyed the most was the one in Tampa Bay. It was during COVID. So every fifth seat was a carve out. So I had me and two of my buddies that were 50 yard line. It was $3,200 for that seat. We were two rows up.

and to our left were five carve out stick figures, to our right were five car out stick figures. That's crazy. Literally there was like less than, less than 10,000 people. There will never be anything like that ever in my life. And then we went to the owner's party after when the bucks won. Like that was pretty epic. Miami was pretty sick. A fun little business thing. We're in Miami. Kansas City wins. Evan, my business partner at rewired, is connected to Travis Kelsey's manager. Evan ends up setting up the after party in Miami because they had like tentative plans with They didn't have like full plans. And we, you know, we went to that.

We're out with Travis Kelsey and the entire Kansas City Chiefs team, which, which it was the bills. But that was like, that was till like four or five in the morning. So that was epic. I think New Orleans was pretty cool. Arizona, when you had the waste management coupled with it, sick. San Fran, it's been okay. And how I would say it's changed is, you know, I was thinking about it. Back in 2020, it wasn't really content creator focused.

And it wasn't like, you know, like creators and influencers. It's so funny now how like creators, influencers, reality are people streaming like that Twitter. What's that guy's name? Who puts his finger up? Oh. Sketch. Sketch. Sketch.

Yes. So Sketch was at the bar and he had two cameras. Both had the phones on. Live. Everything's live. So now it's all content. The athletes are doing content. The celebrities are doing content.

The creators are doing content. And everyone's got cameras and people following them. It's just 24-7 content machine. I kind of want to go to the Super Bowl. today just to witness how much it is content because there is a correlation in usually engagement and social media on Super Bowl Day. And I kind of want, I bet like everyone's been doing content. Well, Barstool has been doing a ton of content around it.

Obviously, Patriots back in the Super Bowl, Dave Portnoy. He's got the two suites there and one is a content suite. Like one, he's inviting a lot of Patriots fans that he knows in his company, but it's a content suite. And like, you have to be in there to make content. Yeah, you're rooting for the Patriots. But like, yeah, he's probably spending 1.5, maybe a mill on a suite. but he's getting contact out of it.

I bet you the impressions and the clicks and everything that he gets from that will be a good business decision for him. So Super Bowl is always fascinating. I think in your guys' world, it is probably the biggest weekend of the year. Would you agree on that? It still has the shimmer, the shine, the, you know, the worth? It's got the shimmer. It's got the shine. It's an exciting weekend.

It's so much fun. David, before we ring in the bell with Hillary Muster and I know everyone's listening to this now. You guys know the score. So we're going back in time, back to the future, except that. to the past. Who are you calling? Who wins it? What's the final score? David Ardwin, put it on trading secrets right here right now. Losers buying dinner. Okay. I'm going to go, I hate this because I can't, I'm going to bet with my heart and on my head. I'm going to go back to the episode with Chris Foss and trust my gut. It's going to microcomput it 50,000 times the rate of my head is going to do.

And I'm going to take Seattle. I'm going to take Seattle. I'm going to take Cesar, and I'm going to take Seattle and the final score is going to be, I think it's going to be lower scoring. I think it's going to be 2413. 2413. I'm going to go, hmm, okay, I was originally going to go Seattle 2717, but I want to change it up a little bit because I don't want, I don't want to just copy and paste you. So I'm going to change that up and I am going to go Seattle, 31, 27. That's outrageous.

Analytically, it makes no sense. That's way over the over. It doesn't connect to what they're saying the numbers will be, but we'll see what happens. David, lunch is on the line. Let's ring in the bell. Oh, we do. Can you guys please give us five stars? Let us know what you think your biggest takeaway is.

Get ready for 30-minute Thursdays with David and I talking all. I mean, you talk about what's happening in pop culture and news. Oh, my God. We can spend seven hours on it this Thursday. There's a lot of action. A lot of action. But we'll wait for 30-minute Thursdays. They're coming soon.

David, anything before we? we wrap or just I'll see you in the recap. Let's ringing the bell. Welcome back to another episode of Trading Secrets. Today, we are joined by Hillary Musser, a luxury real estate developer, entrepreneur and one of the standout stars of Netflix members-only Palm Beach. With more than two decades in Palm Beach, Hillary has built a powerhouse career in high-end real estate, overseeing and selling millions and millions.

Let me say that one more time. millions of dollars in luxury properties, custom waterfront estates, known for her sharp business instincts, meticulous eye for design, and a deep understanding of elite social circles. Hillary brings a unique perspective on wealth, influence, and building success on your own terms. Today, we're diving into the real estate business behind the luxury reinvention and what it actually takes to thrive at the highest levels from Netflix to the development game. Hillary, thank you so much for being on Trading Secrets. My pleasure.

It's exciting to have you here. You know, I loved when I was watching the show, the quote they said, Hillary is the quintessential Palm Beach royalty. That's how they said and labeled you. Do you feel like that's accurate? You know, it's a little embarrassing, actually, because having lived in Palm Beach for 22 years, you know, there is no royalty. We have no royal family.

There are so many fabulous women on the island. No, I don't feel that way. But it was really flattering that Taja said that. And while I appreciated it, you know, I also, you know, I'm a little bit humble that way. I don't feel that way. And I don't think there's a queen of Palm Beach. And I don't think there's a Palm Beach royalty, right? I'm an old-timer, but not even an old-timer.

I mean, there are plenty of people that have been there longer than 22 years. So, yeah, I mean, I'm realistic about my position. I think I stand as a well-respected business person. I've lived both on and off the island, despite all the clamor about who lives on the island. My first house was on Woodbridge Road. Yeah. I think, I mean, when you walk in here, the way you dress,

the way you present yourself, you got queen energy. So I see where it comes from, you know? I mean, I've been called a queen way before Netflix. Well, well said. This isn't anything new. Now, a lot of our listeners have seen the show and a lot haven't. So some of the things that we talked about today for everyone listening might have been touched on in the show. Sure.

But in 2005, you moved to Palm Beach and you say you're going to start fresh. This is after your divorce with Peter Musser and you say, I'm going to build my own thing. I'm going to start from the ground up. Walk me through what that looked like from the start, what the plan was. How much like capital did you need to get going in a really tough industry? What did it look like? Well, it looked a little different than it looks now. You know, I had a building company on Nantucket that I started in 1998 called Barkley Fine Homes, strictly as a result of an inept builder, leaving our house with the roof off filled with Sam by the time we got there.

There was actually one of the cottages on the property that we were renovating and it was sitting on the dune. And Pete and I just looked at each other and said, oh, my God. And I sat back and I thought about what I would do then. do I call the guy up? Do I just fire him? Yes, definitely, right? He was supposed to have the pad poured for the new house. It wasn't poured. And then I thought about how I had hired this crew in the Poconos. And in fact, it was our house manager that hired him because he knew them. I had barely even met them, maybe once I had gone up there. And they had done such an outstanding job on this lakefront home that we owned without hardly any direction or any, you know, stopping

by, you know, by myself or anything like that. So I thought, wow, you know, those guys have great worth ethic. Let me call them and see if they would be interested in taking over this project. Sure. And the next thing, you know, we've got a company. They lived in the Poconos. We bought a house on Nantucket for them to live on. Okay. Which was also a good. good investment. We bought a small Cessna for them to fly back and forth to see their families because they all had kids and wives. And we started developing homes. Plus I then bought the house next to my house and I started developing that. And that's where I started, you know, and that's where I learned. And I managed those guys and, you know, I did it as owner builder. One of them was a GC from the

Poconos anyway, two of them actually. And I still, you know, I still keep in touch with one of the guys, he actually built for me as the G.C. But you can't have a G.C. license in Pennsylvania and work in Florida. So I did it as owner-builder with him as the project manager. He built the first house I sold in Prospect Park for, what was it, it was almost 13 million, which was a record at the time in West Palm Beach. And it was right at that stage right before it shot up. So I had a six-month close because I was like, look, guys, you know, I need time to finish the new house and I'm not going to move somewhere else. And they were cool with it because they were going to be out of town anyway. So it was like the whole summer up until November, no, September.

Okay. They wanted me out. And then right then during that six-month period from March to September, the market exploded. exploded people were offering them money for that house with a two in front of it. Oh my gosh. But you know what? I was okay because one of my mottoes in business is pigs get fat and hogs get slaughtered. And I made good money, good enough money on the $13 million price point. So be happy. Be happy. Everyone could win. Let me ask you a question on that. From a developer standpoint, you do a $13 million home. What's your goal from a margin perspective. When you go into that project, like you're trying to bring 20% of the price

point, like from just behind the scenes business of a developer. Right. Well, I didn't make developer margins. Okay. On that project. What are developer margins for people that know? Developer margins are double. If the house costs 10 million to build, they listed for 20 million plus 10% as a negotiating. It's big. But imagine also, you know, you've got the carrying costs, you've got the taxes, you've got the insurance, you've got the risk, and all that. So I don't, you know, from a developer standpoint, you know, it's, that's, you've got to make that money to make it worthwhile. Yeah.

I never make that kind of money. And the reason I don't is because I can't work within a budget at all. I still don't know the budget for this house I'm finishing and selling for $42.5 million. And that's true. You know why? Because it keeps changing. You know, for example, I've added a lot more trees. I've had the move around landscaping.

I've sent stuff back. I am a perfectionist to the point where it harms me financially, but I need, and I have to be proud of my work. And I think the thing that sets me apart is my exceptional taste, how I carry that taste into even a speckhouse. It is not built as a speck house. A spec builder, even at the same. the highest end in Palm Beach will build to a certain level and leave the rest up to the buyer.

I want to deliver to you a house that I would live in. And that's my niche. And that's my brand. And I won't, I won't defer from it. So, for example, we are very late in the interior doors. Why? because I started that process in May of 2024 in Italy. Wow, on the doors.

On the doors. Oh, my gosh. But the amount of detail to go into those, some of those doors are 12 feet tall, they're floor to ceiling, flush doors, the measurements had to be perfect. So we couldn't actually order them until the frames for those doors. were installed and the floors were done and all the drywall was done and the finish was on it so that it was so precise that there would be no gaps in those doors. Otherwise, not Hillary Musser Holmes quality. So right now the whole house is finished but the interior doors are in

the port of Miami right now from Italy. Everything is from Italy and the final staircase goes in today. I had 250 people at the house this weekend. It didn't even make a dent in the house. You can have such great parties there for the Human Rights Council. And I realized how beautiful the house looks at night, the outstanding architecture inside and outside. It just really sings. I'm really proud of it.

But, you know, that was a dance of lighting, of how it, you know, looks from the outside in, and how it looks from the inside out. I spend so much time on that. And I really want when you walk into my homes to say I've never been in anything like this before. That right there is a trading secret in itself. I think today more than ever,

so many people are taking shortcuts for quick profit and they're losing sight of the brand. And for you, not even knowing the budget off the top of your head, you're just like, this is my brand, this home will be here for 10 years from now and people will know that's my brand. And that's what creates legacy, right? that's what creates reputation.

And no one can seal that from you no matter what they say. And I think that's such an important learning lesson. On a $42.5 million home, if you were to zoom back when you started the project or if another developer came in, their goal, I'm just trying to understand it is, their goal would be to make around $10 million on that home? In this particular case, no. It was listed, for example, for 42 and a half million. They would only have to have 20 into it. Okay. I have more than that into it.

Got it. And don't even, the number just keeps going up. Like, for example, I tore out the movie theater equipment. They suggested a big, huge television. I didn't like the way that looked. I put in a screen and a projector just yesterday. Interesting. Okay.

So then that costs at 20. Then it goes 22. Then it goes 25. It's another 30 grand from what I was spending, right? And another 30 grand. I had the vice president of Petrona Frow and the Americas in the house yesterday for, you know, 10 hours. We went room by room. It's the first kitchen ever delivered to the United States by Pulitzerna Frau.

It's the first wine room ever delivered to the United States. And two of the biggest closets ever installed in the United States. They just went into the closet business in May. Do you know who they are? No, I know from your show they do. Yeah. I mean, because you talk about the sponsorship that you're going to the party with them. Every Ferrari in the world, the seats and the dashboards are made by Polteron.

They've been around forever. Yeah. You gave them a nice plug on Netflix. Thank you. Did you hear that, Francesco? Yeah, I mean, I literally have it in my notes. Did you get paid for that? For that plug?

I didn't, but I would just like to say that he's promised me a free dog bed. Okay. And Winston is really looking forward to his Ferrari leather dog bed. It better be coming, Francesco. And it's coming. I love it. And he said he's holding out to give me the dog bed because he knows it's the only thing that's really important to me.

Yeah. Year is off and hot and running, and I want you to really think about your debt. What is your debt burden look like today? Do you know? Well, that is your scorecard, and I want you to feel control your finances this year. That's why you're going to get 50% off your Monarch subscription with code trading.

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So, yes, I mean, we did the whole house together. So, you know, I worked very closely with them. But, you know, they have to make money, too. Yeah. And they, you know, they're promoting me too. They're taking out an avatorial and, you know, in the Florida Design magazine. They're going to do a lot of marketing. They're sending their own photographer to the house.

There's a lot of things that we do together as a team. And plus, I've been working with him for 10 years. I was with him at his prior company, Sonota. So it's a personal relationship for me, which are always the best. He would do anything for me. And yesterday he said I'm sending in a truck full of accessories. There's not enough accessories in the house.

Wow. I love it. I mean, those partnerships are what changed the entirety of the home. And I either have to, and man, I don't have to buy them all. Right. Right. So I paid for the furniture. The furniture is included.

Okay. But one thing I do want to say is you walk into the front of the house now. Yeah. And what you see are three Sylvester Stallone pieces. Wow. His Sean David from the Providence Art Gallery installed them. There's about seven Stallones. His last work sold for $750,000.

I mean, they're incredible. Incredible pieces. I could do a whole podcast just on this home, so I'm going to have to kind of move from it because it's unbelievable. But let me ask you this, a $42.5 million home, your buying pool is quite small. What does that buying pool look like? Like, who buys the $42.5 million home, and how do you connect those people to your work? Well, I only need one.

That's true. First of all. That's fair. Great answer. And you never know where it's going to come from. Okay. For example, the last home, you know, well, I sold, it wasn't my home, but I sold a $21.5 million really piece of land on the same street.

Yeah. At the end of the street, half on the water, half not, with a house on it, but, really to develop the property, you have to tear down the house because you have to elevate the whole property, you know, up several feet. And that was bought by a Palm Beach billionaire for his, one of his children's families, you know, young family. And that was a record sale on the street. So now I'm, that's it, this is double that number. Double that. Wow. Right. But I didn't expect that buyer, right, either. That buyer just came from, another power broker on Palm Beach Island who brought the buyer.

So it could come that way. That's why I told that story. It could just come from another broker from the MLS standard simple. Sure. Or it could come from any of these podcasts or interviews that I'm doing where I'm talking about the house and somebody hears it. And they go, oh, my God, I'm looking for a special contemporary house on the water, staring at the most magnificent homes in Palm Beach, $200 million.

homes. Like the view from this house, because I live essentially on the same street, but a little further north, is better than my own home. And you see my own home on the show. Yeah, that's a $40 million home. And that's a different view. The view from this house is better, because from my house, you're looking at houses that are hidden by trees and things like that. Pretty, but you can be, you're looking at sprawling grass, big humongous mansions, south. of Mar-Lago that way, before you hit Sloan's curve, if anybody, if you know the area. Yeah. And they are just so outstanding near Steve Winshouse, a little bit north of Steve Winshouse.

I need to find out the names of those people that live across from me so I can shout them out. Give a shout on the recap. Yeah. When you start your year as a developer, like what is your, do you have a goal of like, okay, 2026, I want to sell this much and I want to earn this much? And if so, what do those look like? gosh man I just wing it I really do

what's been the best year you've had this year this year like 2025 yeah can you shed any light we talk numbers can you share shed any light with them it's a great year I mean I just sold a 21 and a half million dollar house

I have a 6.2 million dollars small cottage cross the street from the water in the historic district that can't be turned down under contract right now I sold a couple other things I can't remember off the top of my head

so it's been a great selling year. I think despite, you know, some mediocre real estate reports, the upper end of the market is super strong. I mean, more high dollar amounts has transacted between Thanksgiving and the end of the year than in the last several years. I mean, it's been a record number. Wow. You can see them on the MLS. People aren't really talking about that. They haven't evaluated that yet, but that's what's happening. Yeah, I mean, I think when you look at the greater economy, just right now, you look at the market. Market is trading at all-time highs,

and a lot of the large Fortune 500 companies are reporting solid quarterly earnings. But one of the issues, just one of the topics to at least discuss when it comes to economics in the United States is you have 10% of the wealthiest people that own 93% of the market. So it does make sense that, right,

your standard deviation of majority buyers in the United States are dealing with the price points, the issues, those realtors, those developers. But you're dealing with the top wealthiest humans in the planet. And right now, based on economic indicators, that's a good market right now. It's a great market. But, you know, there's homes for sale for $75, $200, $200 million. So my $42.5.

Is a bargain for those buyers. I would just like to say. You could sell, too. And it's $37.81 a square. Okay. Which is not bad. You know, the houses on the island are way more. And, you know, you go to the...

The Bristol. Four grand. A square foot is not. It's not four grand. It's $3,7.731. She's good. I love it. That is awesome.

I got my MBA. I can run the numbers. Sharp. I love it. I think it's so cool. What is, of all the requests, think about every single home you've done, what is the most outlandish or one of the most peculiar requests you've gotten for, hey, I want this here, or I want this detail.

What's one that you'll just never forget? Well, I had a young man who came to see the house recently, and he was really cool, and he's coming back, and he was single and, you know, a diplomat of sorts. And he said, I want the whole second floor, except for my bedroom to be a spa. And I was like, done, no problem. The second floor of the homes would be a full spa.

He wants the whole thing, as a full spot. And I'm like, we can do that. I mean, anything can be done. Sure. Right? You know. Is that the most outrageous request you think you see? Probably.

Yeah. Yeah. I mean, that's fascinating. But is it really? I mean, that's what he wants. Maybe to him it's not, yeah. No. I mean, we already have allocated for sauna.

We've already allocated for steam. We already have steam up there. We, we have to, what else does you want? I don't know. Maybe you want a dipping pool. Maybe you want a cold tub or something. Cold plunge. Salt room.

I already have. a shampoo bowl, a lot of the components of a spa already in the spa that's there. It's one big huge room. But if he wants me to knock down all the walls and make the spa bigger, no problem. I love it. What's the most expensive home you've ever sold? The most expensive one is a 21 and half million. And so this will be now the most, this will be your new trophy. Yeah, they just keep going up. This is your Grammy. This is my Grammy. This is, maybe it's my Swan Song. I like it. All right. Well, here's a deal. I could talk to you three hours about the real estate and development industry. I find it so fascinating. But let's pause here and let's talk about your,

obviously, your new endeavor with Netflix. How did they find you, what it looked like? And was it a hard sell for you to go on the show? They found me through a friend of mine. I was doing a charity event for Jill's Aaron. Oh, yeah. Jill's been on the podcast. Has she been on your podcast? Do you know that she's my bestie? I did not. Do you want to know what's crazy? The operations manager for the agency I own. used to be her former assistant. Who's that? Blake. Okay.

So do you want to know what's strange is that people, do you think I look like, Joe? I could see resemblance. Like 100% I could see resemblance. So, like, I don't think we look alike, but the rest of the world does. And we were just together in the Bahamas for two days last week. I took a girl's trip with her

with another friend of mine, Kimberly. Yeah. And literally on the internet, if you follow the TikToks and the this, they have renamed us Jillery. Oh my God. Okay? And her daughter, Ali, sent it to me.

Yeah, of course. Allie's been on the show too. So we have renamed ourselves Jillery as our friendship is now Jillery. I don't know why it's not, because Hill Jil doesn't sound right, but I'm kind of upset. I'm not first, but no, I'm just kidding. I'm just kidding. She's amazing. No, she's amazing.

She's super funny. She's really a bestie for me. Would you ever be a real housewife? No. Have they ever asked you to be a real housewife? No. Why wouldn't you be? And I respect the brand.

Sure. Because I'm not a housewife. Love that. But neither is Jill. I was just saying most of them, a lot of them aren't, but a lot of them are. But now, after doing members-only Palm Beach, my big thing was I don't want to do a housewife show. And I don't mean that in any disrespect to the housewife show. I mean, I think it's a hugely successful brand.

but I don't want for my business to be perceived as a housewife. Sure. And I didn't want the drama, you know, associated with the housewives. I think some of the housewife, you know, brands have gotten a little dark, and that's why they haven't done well. But I'm not sure that members only, you know, is that far off. Yeah, I would, based on what I've seen, I think, The drama is not intense, but it's interesting because it is more business focus,

where you're talking about, like, a social power game. You're talking about influence. You're talking a lot about, like, economics connecting to social, like, business, which is different. With the interview. I'm so glad you feel that way. Yeah, I feel that way. Yeah. Of course, there's, like, drama, and there's, like, there's, let's call space, space.

There's some drama, there's some bickering and stuff like that. But to me, it's- Nobody wants to watch if there's no drama. Yeah, you got, you need ratings. But it's social game, it's power, it's influence, it's, it's, respect its legacy. And you can see the way people draw in their names and they draw in their backgrounds and their businesses that connect with those things. And I think it's interesting this fight. It feels like a fight to uphold kind of like the prestige and brand that each of you guys have built and holding people to a same standard that's not negotiated. That's what it feels

like to me, which is different than Real House. All right. So I'm really happy about that. In my last place, I would wake up every single morning. Congested, sneezing, always wondering, what is going on with me and I never took a second to say, hey, what's actually going on with the air that I'm breathing in? And that's where Air Doctor came in. Air Doctor's powerful three-stage filtration system helps capture small particles about a hundred times smaller than what typical air filters can actually remove. It captures airborne contaminants. You don't want to be breathing in. Think like dust, pollet, mold spores, pet dander, wildfires, smoke, bacteria,

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Yeah. You know, the truth is I'm not a reality TV watcher. Okay. I went back after. you're being friends with Joe for six years. Yeah. And I said, you know, I got to watch a couple of these episodes because I never watched The Housewives.

You know, it's not my kind of TV. I really, nor is any reality TV. I like to be taken away into a complete world of fantasy. Like I love Palm Royale. It's not real. And it's getting more and more not real. Like it started out feeling like our show was going to be. a modern day version of Palm Royale, but the second season of Palm Royale is so surreal. I don't think

so. It's gotten a little kind of ridiculous. Yeah, fair. But, you know, I like shows like the Blacklist. Love it. Is that great show? Homeland, Blacklist. That's my kind of show. I'm all into that. I get it. So this is different for you. So agreeing even to be on a reality show was something that I really had to think about. How did they convince you? Well, it's funny. It's been calling my name. Like, I've been asked to be on, like, 10 different times since 2010. Like, what shows? Many people wanted to do a housewife show. They shot in my house on Palm Beach Island.

It had to be before 2010, because I sold it then, maybe 27, 2008. That show never happened. I didn't end up signing the contract, which I was happy about because, and all my friends who were also on the show, their names were all over the paper as they, it's like, failed show. Your years weren't, yeah. No, and I felt bad for they were my friends. I mean, I felt bad for them. But then I've had multiple other calls.

We want to do a show on power business women in Palm Beach County. We want to do Todd Lubin from Mattadour Entertainment, who did the world's biggest loser. I got to him when I took my son on a casting call. He's an actor, Cooper. You met Cooper on the show. I met him on the show. You met him on the show.

Can I just step aside for a second about Cooper? Yeah, let's do it. So my son is an actor. He just graduated from Tesh. He's applying to Yale School of Drama. which will be really exciting if he gets in. Yeah. You know, they take like 1% of the people that apply.

Yeah. But he's acting. He was just in an off-broadway show, but he said to me, Mom, so many people have come up to me in New York at bars and gone, yo, dude. So you're like on that Netflix member-only show. Wow, you live quite a life. And Cooper's like, doesn't know what to say.

What's going on, Mom? He's like, what's going on? I'm the actor. and people are coming up to me about me, about my mom. He's like, this is ridiculous. I've been training my whole life to be an actor. To not be a reality. To not be on reality TV.

In fact, he fought me about being on the show. And now he's super happy, actually. Okay, good. Because he's, you know, he realizes that it's not so terrible. He's like, I can't be on reality TV. I'm a real actor. I'm dead. And I'm like, well, what do you think I'm doing on that reality show?

You think I'm not acting half the time? Come on. I'm a real actress, too. You've got to protect the home right there, you know? No, you know, look, it's, it is true. You know, I feel that I deserve an Academy Award for my performance on the reality TV show. Members only pump me. There you go, the queen.

Because my really close friends, the ones who know me so well, even though I was very authentic on the show, said, we just watched that look in your face. And we knew you were biting your tongue. Oh. Like, I'm a very verbal, I speak my mind. Yeah, they come across that way. Oh, yeah, but I held my tongue for a lot. Let me ask you this, then. You give me that.

I'm going to give you that. You give me that. That's a secret. I got a follow-up question. That's a secret. That's a secret. I watch myself do interviews. I watch myself on TV, watch myself, whatever it is.

And I say, I wish I would have said that. I wish I would have challenged them. Give me one thing, watching it back. Just one thing. You wish you didn't bite your tongue on. So I don't remember hearing it, but at the very end of the show, now I will bring up Rosalind, just in this one instance. It wasn't until I was actually watching the show the night after our premiere with Cooper when we got home from the premiere, because we don't get to see it until it releases. Of course, yeah.

And I heard her say something so vile about my mom. my son's father, who's passed away, myself and our relationship, and it was so untrue. I don't remember hearing it in that moment because you have to understand she's miced. I'm miced, but I'm at the end of the table. She's a couple of people away. She turns her head to Maria, and she says something really vile that I definitely don't remember hearing. Because had I heard it, had I closed it, I talked it.

I would have clocked her back so hard. Yeah. You wouldn't have bit your tongue there. Because it was not true. It diminished the love and respect that we had for each other. She talked about our age difference and was completely off by over 12 years. It was hurtful to my son. We were watching together.

His friends were watching. And it just wasn't true. Okay, hit me with whatever you want about me that's a fact. But don't hit me where my kid is involved or somebody that's not alive anymore who can't offend themselves. And don't do it to me in that kind of a setting. So I really regret that I didn't hear it. It was such a chaotic scene in the end where all the girls had decided to come

for me, you know, because I had kept myself, I think, a little bit out of the fray during most of the show. At least it felt like I did, except I had an extended fight with Rosalind over not inviting her to the first party. But there was a reason for that. There were three people at that event that had cease and desist orders against her. Not kidding. Yeah. And you know what? I couldn't invite her.

That's your decision to not invite her and no one else's. And I don't understand. Like to me, it's like, you guys are, everyone's an adult here. That's your decision. End it, done. And I, it wasn't an affront to her. It was just that I literally couldn't. And I didn't know that she was actually going to be on the show at the time that I invited the other people.

Got it. And had I known it, I definitely would have invited those people. and I would have taken her as a cat, my castmate over any friend. Yeah, I guess. Because that's what you have to do on a show. Of course. That's part of the news. And I even apologized to her and I told her that,

but she carried that theme throughout the show. And I wish I had spoken up and said, enough already. Yeah. Enough already about talking about being excluded when you know that's not why. You know it's not why. So I allowed her to carry a narrative that was a lie. and I am, I told you I didn't want to talk about it, but now I'm talking about it because you can tell I'm a little, I'm a little still heated up about it. I'm frustrated, yeah. It's anger and anger is your truth. I mean, that's the reality.

Yeah, I mean, you know, if somebody's trying to portray me as an exclusionary person, and I would, I'm at the beginning of a Netflix television show, why am I going to start out that way? Yeah. It doesn't make any sense. Yeah. So during the course of the show, I backed out of it. I invited her to my wedding, you know, and she still went on about it, even though I didn't invite. Actually, one of my girlfriends who I was just with her in the Bahamas with Jill, and we were her guest, you know, on her plane and on her boat, I didn't invite her to my yacht wedding. because I felt that I had to invite Rosalind because she was my castmate and it was important for the show.

And she just doesn't want to acknowledge that. And she doesn't have to. I mean, to me, it's your decision. It's your job. You don't have to explain yourself. I do have a question that we could take, let's take Rosalind out of this. That'd be good. Yeah, but it's kind of like a selfish question for me.

And I think a lot of listeners could get information or insight. this when someone does mislabel you or someone does say something that's untrue and then you hear it like you did you watched it back what are the next steps like do you just take the high road do you privately try and reach out to that person do you just put up a boundary and never talk to him again I think that this happens a lot in my life I know it happens to people in their workplace in their personal lives how do you like in that situation how do you deal with what is the next step because the first step is it creates like when it happens to me I get fucking angry I get pissed and then I try and settle and I try and respond instead of react but I don't know and I'm curious do you have a

process for that I think what I learned from the show is to just accept it as part of being on a show like this acceptance but when it when it impacted my kid my 22 year old kid and he's my whole life he's my joy my everything i mean i love my husband but my kid is you know my kid is my kid and he doesn't you know his father's passed away i'm all he has so when you go and you hit my kid you hit me you you you poked a mama bear not good a mama grizzly and i'll do anything to protect my cub and i don't care how old he is yeah so that's a line That's a line that I draw. The other stuff, look, you want to swear be, you want to be petty with me.

You know, it rolls right off my back. But that's the one place where I drew a line. You talk about my husband, you talk about my child, we're done. We're done. I understand. Your business identity is everything that shows what your business is about for more customers to see to what they don't see, like operating agreements, meeting minutes, and compliance paperwork. Northwest registered agent has been helping small business owners and entrepreneurs launch and grow businesses nearly for 30 years.

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And start building something amazing. Get more with Northwest Registered Agent at Northwest Registeredagent.com slash trading secrets free. It's interesting to learn that. I like that. Draw boundaries for everyone out there and stick by those boundaries. Let's quickly move into, you've mentioned exes and we have your husband that's here. Lovin money is a tough topic.

It's a tough topic to navigate. There's so many different moving parts with it. There's takes on pre-numps. I think Jill Zerrin shared her take on pre-nup. We had Becca Minkoff who gave on and talked about how she has something in her pre-num called a flusy clause that, oh, my God, it was unbelievable and viral. She has a flusy clause that if she were to die and her husband is to get remarried, all the money will go in the trust towards her kids so that he couldn't siphon the money out for this new girl. So I'm curious in your perspective, your experience. Do you have any like hard and fast rules for our listeners when it comes to love and money for pre-nup against pre-nup, any type of tactics or takeaways you think about?

Well, I'm all for a pre-up, okay? I mean, I think it's important, first of all, if you have money to make sure, you know, that people aren't marrying you for your money. So that's one. I did have one of my husbands who did not want to sign a pre-up, and that was a red flag. What were the reasons he didn't? Because I don't really understand that. He didn't have a good reason.

And he was worth a few million bucks himself. So it was, I mean, I had more assets, but it wasn't like he was poor or anything like that. I don't know. But it made me uncomfortable. It was a red flag, and I should have flagged the red flag. But I didn't. But I said I wouldn't get married unless we had one. So you ended up signing it.

Oh, yeah. He ended up having him sign it. Well, sure, because he wanted to get married. and I didn't really care if we got married or not. Okay. So one hard rule, definitely have a pre-nup. Don't get married without it. Any other love and money rules that you would advise people on?

Well, marriage is about love and divorce is about money. That's a line right there. Right? Yeah. I think maybe Jackie O. said it. I'm not sure. Yeah. I'm not sure.

Yeah. Somebody said it. I think I stole it from somewhere. I'm not sure. But it's something I've counseled a lot of women on. And the misconception is that I, actually got money in my divorce from Pete Musser, that would have been really hard because when I married him, he was 40 million in debt. And when I divorced him, he was 23 million in debt.

So I just want to know where the bank account is, where that money came from in our divorce. Yeah. Yeah, because the only money going from one to the other was me to him to pay a tax bill for him. I'm dead. Of like 750,000. I think it's so important to clarify that stuff. Like, to me, I think because so many people mislabel. And I think that's so important to have those conversations. Oh, well, you know what? The Washington Post, I just want to say, shame on them because they printed a big article and they can crash up our show all they want, which is what they did, you know, because they consider, you know, our group to be very maggie, even though we're really not. I mean, look, I joined Mara Lago in 2005. That has nothing to do with politics. Sure, sure. Right? Yeah. Okay. So, what really, really gets me is that they call me a billionaire's wife. Well, yeah, he was a billionaire for four months before we got married.

He lost all his money in October of 2000. We got married actually a month later in November of 2000. Wow. Yeah. And, well, you can figure a lot of that out from there. I mean, I actually was not negative. and he was, and I actually helped him. And so I would have a lot more money today if I hadn't got him beat monster out of half of his debt.

Yeah. And I really resent. I really resent it. I resent the implication that I'm only successful today because I married a billionaire when, yeah, he had been a billionaire on paper for five months, big deal. Sure. You know, when I met him, I think he was worth like 15,

or 20 million. I mean, he wasn't poor, but he wasn't a billionaire. On paper is a really good point. That majority of our listeners, I would say half might know, half might not know. On paper, you might have equity in a company that might be a valuation. I might own a business today that has a valuation of $200 million. That business doesn't exit or I don't do some kind of finance situation, raise capital. I'm not going to see a penny of it. So the second, if that company is wiped out, that $200 million net worth I have is now zero. So that's what happened. Yeah. And then because he had that at the point, you get labeled as that, and that's bullshit. I think on this episode it's very clear that you have unbelievable skill set and your vision,

your design, just what you talked about with the real estate that you're working on. So keep fighting for that. I don't know how a newspaper, as big as the Washington Post gets away without fact-checking. Yeah, that's pretty wild to me. I was a journalism major in college, and I'm looking at that going, where did they fact-checked that? Yeah, that's irritating. Right. That's irritating.

Again, I could talk to you forever. But there are some things I had some listeners asking about that I got to ask you while I have you. The big thing was, our listeners, they loved your closet. They loved your, talk to us a little bit about your closet. Like if you had to estimate the total value of everything and what I'm going to call that museum, what would you say the total value of that closet is? Well, I'll tell you. Yeah, call it a closet, actually.

I'll tell you that I'm doing an eBay live. Cool. with Linda's stuff. Yeah. And I'm selling 300 items in five hours through that eBay Live. Sweet. The closet is overpacked. Oh, that is crazy.

For people that haven't seen this, explain the closet to them. So it's a multi-level closet. It's made by polyform. I designed it with them. It has a staircase in it. It has two different huge pocketbook cases, lots of areas for shoes and different sections for like gowns. jackets, this and that. And the thing is, I have a really hard time parting. Saying goodbye to those things.

Yeah. Sentimental value, those things. So I had a friend over last night. His name is Fancy James. He's from, he's from Boca and he has a store. And he came over to see me last night. And he's like, girl, we are so going to edit this closet. Like, I am going to be there for this, you know, clean. So this coming Sunday, I'm cleaning out the closet. All right. Let's go. And I have seven racks to empty stuff from the closet. Hell yeah, let's go. Right? So it's impossible to evaluate a collection that I've been collecting for 30 years.

Impossible. Okay. What is the number one? What do you think of the most expensive item is in there in that museum? That's a tough one. Like what's your Mona Lisa? You know, I had an in her mez bag, but I sold it at auction because I didn't really love it. Yeah.

And how much did it sell for? 40 or 50,000. Do those bags? bags here, mes bags like a bag like that? Let's just say you sold it for $50,000. Did you make money on that bag? Or did you lose money on that bag?

I made a little bit of money. Yeah, because with some of these pieces that have low supply, high demand, you could actually, it's actually an investment. It was, and that's why I bought it. I didn't love it. It was a hand-painted one. It was a, I forget the name of,

I forget it was the, I can't remember the name, it was a small, Birkin. Yeah. And it was painted. It was like primary colors. And I didn't love it. So I left it in the box. and then after like five years or six years, I just said, you know what?

I'm sending it to Sotheby's. And then I can turn it around and buy something else with that. So that was probably, yeah, you know, I mean, I don't go to Paris and have Couture clothes made or anything fancy like that. In fact, while I used to be a huge customer of Bergdorfs and Neumanns, now some of my favorite places to shop, you know, are Letty sample sales in Paris. Cool. 60 sample sales. I mean, I've done Belencia Liga. I've done Oscar.

You know, I do support myself, so I'm trying to be a little smarter. Yeah. You know, about how I spend money. Sure, I go into Louis Vuitton and buy a specialty bag, you know, when I'm feeling flush, right? Because I like to collect one of a kinds. Yeah. You know, and those bags, you know, those bags, they don't cost in the neighborhood of her Mez, you know, or mez bags. But they're beautiful. So look, you know, it's, it's all relative.

I think there's a lot of things in the closet that need to go. We'll take a new tour of the closet. A new tour. A well-built wardrobe is just about pieces that work together and hold up over time. Quince has the everyday essentials I love with quality that lasts, organic cotton sweaters, polos for every occasion, lighter jackets that will keep you warm in the changing seasons, the list goes on. What I like about quince when I'm updating my wardrobe for the seasons is that quince will work directly with top factories and then they cut out the middleman. So you're not paying for brand markup, just quality clothing. Everything is built to hold up to daily wear and still looks good season after season. I just got an unbelievable pair of jeans that are perfect for this point where we're like in the winter months still here,

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But I like your Rolex. Thank you. Which one do they call that? This is the sprite. Because it's like half Hulk and half. Half Batman. Yep, exactly. They call it the Sprite, like a Sprite can.

But that's what's cool about the Rolexes. Like, if you can buy them direct from a Rolex dealer, which I'll talk about on this podcast, you can, if I wanted to, I could go to the secondary market and sell it for a profit. So while it's fun to splurge, it's also fun to say, I can see a return on this. So it makes sense. I could continue to go on and on. We can talk about Rolexes because I'm, I'm obsessed with Rolexes. Let me ask you this, though, because our time is somewhat tick in here is I want to do like a

rapid fire of this idea of social power and etiquette is one that keeps coming up in this season. And I'm curious, do you have like your rules as far as people listening as far as etiquette and maybe it's appearance, maybe it's things you wear, you go to event, you got to do this. Do you have like any hard and fast Hillary rules when it comes to etiquette? Yes. Let's hear him. When you have a friend who's doing a charity event, you must attend. Okay.

I love it. Right? I mean, that's just the way it rolls. You know, we support each other. So when I have my cause, people come to, you know, buy a table or just buy a seat, no expectations at my event. And, you know, we talk about charity on the show a lot. And I just sit back and go, all right, guys, I've been doing charity for so long, you know, and they want to rate us in terms of our charity work. Okay. I already talked about. that on a different podcast. You know, I just did the Human Rights Council. I'm doing Israeli cancer. Yeah, that's awesome. I said Cancer Alliance on my last podcast, but I didn't mean that. I used to do Cancer Alliance.

But now I'm doing Israeli Cancer. I'm, you know, I'm always attending the Big Dog Ranch. I'm co-chairing furry friends. You know, I have a lot of things that I'm doing, but I feel like charity is in something you pontificate about. You do it. But the social rule is, A, not to pontificate about it, number one, just do it. Yeah.

Don't talk about it. Do it. Number two, pay back people, right? I go to yours, you go to mine. That's how we get attendance. You know, you're here for a long time. You've got to support your friends. If I get an invitation and it's, you know, for my friend Lori Stoll or whatever,

and she writes me an out hill, I really want you to come. important to me. Of course I'm going to be there. Come hell or high water, I'm showing for her. For 22 years, I've showed for her at every event she's ever asked me to go to. You know, we had one that she stopped doing that was her husband died of brain cancer when he was like 50. Yeah. We all went. We all supported for years and years and years. This is a social rule. This is the etiquette. Payback. Payback. Payback for charity. It's okay. Give and receive. Show up for your friends. I like it. All right, a couple, two more questions for you and then we'll get your trading secret. The second one, this first one's

an easy one. Season two, is it going to be greenlit? If it is greenlit, will you go on it again? You know, Netflix doesn't greenlight anything for 20, for one month. Okay. It's like a hard and fast rule. I mean, sure, we're getting positive signs. We're getting positive feedback. You know, our numbers are really great. We have a lot of press. and a lot of the girls are working really hard and their social media to keep that up and that's great. The numbers occurred all over the world.

We were in top 10 for 11 days. It's all good. Feeling positive about it and the answer is yes. Okay, let's go. She's back. I will be on season two. The queen is coming back.

I ended season one with quite a statement. You sure did. So how am I not going to go on season two? Well, you never know when you watch it back if you're like, I'm done with this. But it sounds like you watch it back and you're like, I'll be there, let's rip, let's go. I was my authentic self on the show the entire time.

I'm happy with that. Yep. And that was important to me. Yep. And I think I, listen, was I always portrayed in the way that I want? Yeah, you know, I mean, most of the time. Not perfect. Reality TV never will be.

It's not perfect. It won't be. And that's okay. That's okay. Last question I got for you. I asked a lot of people this question. You got the crystal ball. We talked about, you know, what's on paper your net worth and equity.

We talk all about that stuff. But you got the crystal ball as far as like a goal with your development and all your side projects, now your celebrity status, the endorsements that will come in all of it, that you're like, this is the amount in a year I want to make that I haven't made. And it's an earning amount. What's that number for you? What's the dream that you're like, I'm going to make this about? You know, I mean, I have a lot of my money invested, all my money invested in the stock market.

Yeah. So, you know, that doesn't really count. Sure, sure. That's just earnings on, you know, my capital. Making money on money, yeah. Making money on money. Just making it on my own, right? I'll tell you what.

I would like to make over a million dollars a year on some kind of endorsement of a design product. That's my goal. Forget about what I want to make on, you know, building a spec house because that's a multi-year project. Sure. So it's hard to annualize that. That makes it.

So you might, like in 2029, you might make 15 million, but you started the project in 2025. Right. So it's no way to calculate that. But I want to be, you know, I want to be like Jill Zarin when I grew up. I want to put my name on a rug brand to make a lot of money. I love it. She came on the show and a buyer from a big company actually reached out to her. She's like, Jason, I got a buyer that referenced your show.

That's how they found me. So, you know, let's go. Oh, I love it. So call me if you're a big brand and you want to align with me for my design. Or you want to buy a $42.5 million home. Well, that's a given, man. I mean, if you want to buy a $42 and a half million home, I'm here. All right.

Last one I got for you. And maybe I'll sell it for $42. And maybe you'll sell it for $42. A little discount there. Last one. It's a one answer. You got to give it to me. Any other reality show, you have to go on one reality show other than the one reality show.

Other than the one you're on, what's the one reality show? It could be challenged, competition. Can it not be? be on the air right now? Yeah, of course. Any reality show, it's the dream. One. Lifestyles of the rich and famous.

All right, there we go. We said it. All right. We got to leave with the trading secret. Do you want to know the second one? What's the second one? Hollywood Squares. Oh, my God, Hollywood Squares classic.

Hollywood Squares. I love that. I remember that show. I'd watch with my mom. All right, let's get into your trading secrets. So it's a game show, but that's a game show. But that counts. But Lifestyles of the Rich and Famous

was a reality show. I went on Family Feud and embarrassed the hell out of myself. But we didn't call it reality back then. Yeah, it wasn't, yeah. How is Robin Leach? Great. Have you talked to him lately? No.

Me either. Okay. I don't even know. No idea. All right, trading secret. Can't learn it from a professor. Can't learn it at a TikTok tutorial. Can't read it in a textbook, only from your life experience.

One trading secret. What can you leave us with? I own my brand. I own my name. I never allow anybody, not anybody, in my office, not my publicist, who I recently hired. Nobody is allowed to put anything out with my image or my words without my approval, my written approval.

Wow. Nothing. I control my own brand, my own image, my own written word. It lasts forever because of the Internet. And I think that's my trading secret. I get to control it. No mistakes are made. I love that.

Unless I make it. The reason I love that trading secret so much is now, especially with AI and technology, it feels like everyone has a team. Whether you hire your own team or you just use chat GPT, that's your team. And I think what's happening now is our teams are replacing our identity. They're speaking for us. They're writing for us. They're showing up for us and we're losing ourselves.

And I think the importance of if my name's on it, it's me. And no one but me is a brilliant, brilliant trading secrets. Thank you. Yeah. Thank you for sharing that. Thank you for giving us your time today. Where can everyone find everything you have going on? Well, you can find me on Instagram at Hillary Musser Holmes.

But, you know, really, I'd love you to look at my website. Okay. Hilarymustorhomes.com. Hillary with one L. And you can see that the house we're talking about and everything that I've done, including all of the publications that I've been published, for my design work from 1996 on. If you go deep into the website, you can find it.

And then you could just see my everyday life. I'm in my closet a lot, getting ready on my Insta. I'm doing a lot of videos at the house that are construction related. There's things you can learn, things you can see. And people seem to really enjoy those. So, yeah, come visit me there. I try to stay away from, you know, like fluffy stuff.

Yeah. I like to talk about what's really happening. Forget about the bread. Let's talk meat here. You want it. I like it. And I think with your social media, it's got to be fun to watch and keep,

keep bringing it, keep doing it. We'll stay tuned to season two. If you're an advertiser out there, we're looking for a luxury $1 million deal here. And if you're a buyer for real estate, I would love to see that house go because of this show. So make sure you check Hillary out. Well, you're adorable.

Oh, that's sweet of you. That's sweet to you. Yep, you're my male, Heather McDonald's. All right, I'll take you. She's funny here though. Well, hey, thank you so much for being on trading secrets. It was a pleasure to have you. Appreciate it.

Ding, ding, ding. We are closing the bell with your favorite, the one, the only, the curious Canadian. Another luxury real estate developer, new show on Netflix, a big personality, giving a little real housewife's vibes. I'm dying to know, David. I'm on the edge of my seat. What did you think of this one? Well, I'm glad that you're able to get a couple words on this recap because I don't, I don't, I, Hillary was, I mean, she was silent.

I had to check, I had to check the video feed to see if you had duct tape over your mouth for a little bit there. I thought Hillary might have kidnapped you, but she was, listen, she had stories to tell. She's very passionate about what she does. And just obviously super successful where she is, especially in her part of her life, getting into reality TV. You know, there was some funny stuff. I haven't heard you say I'm dead so many times on the pod because of some of her stories.

So it was, you know, it was, it was good. It was good. It was, I mean, yeah, it was there were, it was, she's passionate. She's a storyteller, right? She paints the picture. Big time. She likes, you could tell she's a creative because she takes the stage and she wants to show you the whole picture.

And one of the times in the interviewer, she's so passionate about it. I would try and move into maneuver the conversation. move the topics and stuff, that was a little harder because she's so passionate about what she talks about. But yeah, you know, her style, what she wore, how she shows up, like, it's very, it's very professional. It's very, it's got like the real housewife energy. Like, even her outfit's so detailed and you can tell she's a designer. Were there any, I'm curiously to listen to it. Were there any, like, what were you thinking questions you had? Like, $42 million home is wild.

It was wild. I feel like I know. I feel like I've seen on the, it felt like during the podcast, I went on Zillow as she was describing the home and the way she was describing it. And I was, I saw all 56 Zillow pictures of the house because she explained it. You know, the Ferrari kitchen and, you know, the closets and all these things. So I have the visual. So she did a good job storytelling, telling me the visual.

you know, but every single luxury real estate person, especially in reality TV that we had on, which if I may put a plug in there, I might have to start a troll account and put a review to say no more luxury, real estate reality TV people on the pod because I'm oversaturated on them right now. That's sure. We've had a lot of brokers. We've had a dog development. Yeah. That's fair. It's fair.

It's fair observation. But I will say the one thing I respected about them is they all have their brand. Like they all kind of market themselves with what they sell and the industry that they're in. And it's kind of like you notice them and they have a presence when they walk in the room. So I thought I thought she was obviously included in that. And $42.5 million home insane. What I will say is I loved how you, you were talking about this price per square foot. And I love how you were like, that's about $4,000.

She goes, no, it's not $4,000. Jason, it's $3,781 per square foot. she had such a good job. What I noticed is where you were trying to kind of make things seem maybe outlandish or absurd or she was very much good at like regulating it and getting to the facts and really showcasing and a pinpointed way that, no, there's value there.

No, that's actually reasonable. Like this is like she, she did a really good job with that. First off, $3,781 per square foot is insane. So just like, you know when she said that i was like would she the comps were like 421 this is like brand new bill

like when she said that i was like oh weird i was like that my house is actually pretty close to that and i was like oh no wait that's thousand mine's 3701 per square foot and that's actually not it's like it's like 220 probably when i bought it so i thought that number as someone who's been in the home buying process looking at that i mean that's insane you ever just look at the floor and put that square foot down and be like that's worth 3,7801 how yeah It's wild. Now, I saw her at Tyler Cameron's charity foundation. It was great to see her. She's loved. She really is so lovely. And she was there with one of her co-stars in the show. And the co-stars was like, oh, my God, do her podcast. I want to come on. I want to be on the podcast. And then she told Catherine, like, I was born to be a pop star. Like, all I want to do is be famous. Like, I'll take any reality show, any place, any place, any time. I was born to be famous. That's my entire job and life and goal. And I'll take any type. This was not Hillary, by the way. This was one of her colleagues. I want to, any show, any place, any time. I was born to be famous. That's my entire job and life and goal. And I finally got. And I finally got. on the show and I'm not stopping. And it's so interesting to like hear that perspective.

And it's, yeah, I mean, it'll be interesting to see how this show does a few. Like what Netflix is doing right now is kind of fascinating. They're just throwing up so many shows. And then it's giving them this huge roster to then like cross collaborate into other shows based on what works. They do it with their actors on scripted too. And, yeah. And they're getting in a podcast too.

you see that we should get our five i have i have pitched it i have pitched our yeah they just um yeah they just got the the big barstle ones well they got dude they got a tonne out yeah what i was told though is the two hottest podcasts out there well the three hottest podcast themes right now sports true crime politics those are the three of that rippin-grip yeah does surprise so in 30 minutes thursday but actually kind of does surprise sports politics and true crime perfect sign me up i'm surprised i'm surprised Is that pop culture is not in there? Yeah, no. Business not in there?

You know, pop culture, so there's a million gossip podcast. Now, they might feed you in your algorithm. That's what I was thinking about the Super Bowl, like either you're not getting fed in your algorithm, but they might feed you that. I mean, it's just a lot of, like, there's a million gossip. I mean, my algorithm and Ashley's algorithm

couldn't be more different right now. What's her? Purely Olympics. I haven't seen. I got it. The only thing I've seen from is Lindsay Vaugh and got hurt. That's all I know. She's been sharing me on video.

so that my algorithm can start being more Olympic. Similar to the Super Bowl, like I want to get a little more up to date with the Times Zone not being there in the Olympics, but yeah, no. I saw the only other thing I saw was Paul Biss and that, put something out about Tate McCray. Oh, yeah.

Right? Yeah, she's cheering for you. I saw all he was on the carpet when we walked yesterday at the SI. Love it. I think he was with Whitney, right? That's his guy? Yeah, Ryan Whitney.

Catherine was in the bathroom, ran into Brianna Chicken Fry. She stopped her, she goes, oh my God, you're the hottest girl in this entire part. That's what that's what Brianna said to Catherine. Well, you know that Brianna's, she's out as a lesbian now. Shut up.

Yeah, so she's her big thing on TikTok now is that she's like asking how to be a lesbian and like how to find out if people are into you and like how to navigate it. Like how weird it is. Dude, go to her TikTok like the last like, you guys, I'll send you a video. So the fact. Yeah. Like honestly, now that you said that. that I literally am thinking about this video of her doing.

That's like a selfie video, but like how awkward she feels and because she doesn't know. Because when Catherine came back from the story, she's like, you don't have to believe what she's happened. Like what? She's like, Rihanna chicken from her stop me.

It was like in the bathroom, he was like, you are literally the hottest person that I've seen walking here. Like kind of like made her spin around. She's like, are you? Like, who are you?

Like, what do you do? Like everything. And then Canada, I was like, how did you react? She's like, I told her I really like how she's doing these Taylor

Swift because she's evolved. She was a Taylor Swift through here when she was in a Taylor Swift. So Catherine's like I told her how much that I was a Swift dude. I love that. And then weirdly enough this morning I'm scrolling. And last night like literally like five hours ago so I had to be with the wee hours in the morning, Grand Chicken Frye. We're doing a Taylor

Swift TikTok. I'm like she's probably doing this because you told her to. We're trying to get her on the pot. We're trying to get her down chicken fried back on. This would be a great time. We'll bring Catherine. Yeah, bring Catherine. Probably got a new co-host. Yeah, that Canadian guy. out, Catherine in.

You want to come on? Curious, getting gone. Wait, interesting. Yeah, yeah, no, it's, I don't even know how we got there. I love it, unbelievable. TikTok algorithms, maybe. The algorithm. All right, well, Hillary and Buster, I hope this property sells,

clearly knows her stuff about interior design, that closet, you guys got to go. And if you haven't seen the show, go to her Instagram. Her closet. Holy smokes. That's like it, have its own TV show. And just, yeah, it was funny that her train secret was go to your friend's charity event. I was up in the air about Tyler's, but I'm like, no, I got to go. I'm here in town. I'm going to support it. And I went, and she was seated at my table. That was kind of crazy. And that was a good to see everyone. But yeah, man, a lot of action. We'll see what happens with the Super Bowl.

Sounds like we both got Seattle. See if I'll go to the game or not. Bad Bunny can't wait for the halftime show. And that's all we got. You got anything else? What are you going to eat? What's the food of choice? Super Bowl Sunday. Maybe if I go, I'll do a little one of those videos where you like eat your way to the stadium.

Yes. In the price points. I got your attention right there. See, yeah, I'm into that. Yeah. Okay. Because that's all I really care about. I haven't even put any bets in yet.

I didn't look. I will say, never been so checked out for a Super Bowl. Yeah You know it's interesting Ludacris was on stage Like I want everybody Cheers who's here For Seattle

No cheers Who's here for the Pats Couple cheers Like is anybody here For the fucking game I love Oh Oh

So Teddy Swins live Unbelievable Also saw Tom Brady live I mean That guy's just a unit Like Yeah he's massive Yeah he's

He's so tall He's up on a plastic surgery though I well yeah I mean there's something like there's don't tell Alex Earl listen I'm a Botox guy like bring it like do it I by you see I put it on my social but something's going on with his face I oh yeah and it's not it's like I I mean I'm I think he gets lip filler just I think he does man I can spot trust me I have seen I know for some reason I feel like you would like I would know

Yeah, I would, if I had someone said, 100 grand, you got to put your bat, like gun on your head. Does he have lip filler in his top lip? I think I'm saying a little bit, yeah. I mean, I'm the guy who's like, I get asked if I use face wash. I'm like, yeah, I put water on my face. Like, I have no clue. So you know that I use a solar bar soap. It's like dirty.

It's like I learned, or at least someone told me I should probably fact check it that a bar soap could get, once it's done, it collects more like bacteria. Yeah, that's crazy. So you actually get yourself dirty from the bar so. I actually think I'm going to go for my first ever Botox soon too. Let's see. Oh, it's so bad. In my like right in between my eyebrows, it's dry.

It's brutal. This is pretty bad. Yeah, you can use it. I mean, I'm, I'm turning 40 next year. Okay. 40. I were doing, I did a video about it this week, but I said my birth time to the farms 1980.

I don't know why. It's starting. I turn, I turn 39. I turn 39 a week today next Sunday and I've been thinking about 40 a lot but even before I turn 39 like a lot like it's my parents are here visiting

and I'm it got brought up and they like kind of stopped themselves and like spit out their food and they're like my son's gonna be 40 40 40. 40. Bro I remember my dad's 40th birthday and I remember like where I was like put myself in my body in that day and I was 10 years old. I looked at my dad. I'm like fuck you're 40 year old.

I got it. I got to get moving here. You got to get moving. You have two kids. Well, I got, I went to my vasectomy consult last week. You went to vasectomy? You're going to vasectomy? I'm going to test my sperm.

That's, that's where we're at. That's where I'm at in life. Like I'm Botox vasectomy 40th birthday. And I got dialed down here. Yeah, but you got to take me to one for my 40th birthday next year. You got to take it to where? to a Super Bowl party for my 40th birthday next year.

So go one more year. One more year. One more year. All right. Well, any other curiosities from the Hillary muster up zone? No, Hillary. Thanks for sharing all your stories. Best of luck selling that massive home.

You're coming off your best year ever. $21.5 million dollar home sold last year. Crushing it on reality DV on Netflix. I loved it. And I loved how you brought up how you made a fool yourself on Family Feud, and you guys were talking about reality TV because I'll never forget you calling Steve Harvey a bone and ham. Bone and ham. Real creative.

Real smart. Hillary Muster is a pleasure to have you on. Thank you for sharing all your trading secrets and all your wisdom in the interior and development space. We'll see what reality TV holds for season two possibly. And we would love to have you back on when you sell that $42 million home to see what it's sold for square foot. And I will have the precise dollar amount for square foot ready. Guys, give us five stars. We have some major guests coming up.

A lot of action in all areas. Thank you for tuning to into a nut. Wait a second, David, I forgot to tell you. Actually, speaking of Super Bowl, you know there's Media Row? Next year we're working on getting a trading secrets, a little camp for media. Wow. See, we got to be there. See, that's the kind of, that's the movement.

Yes. We want to get the media passes now. Wow. I'll dress sudden like career's Canadian stuff and ask like comps to hockey. Combs, how much we make, how much they spend with the outfit costs, a whole little bop-bop-bop. Yeah, little bop-bop coming. So anyway, where I was, thank you to see you.