Trading Secrets - 3: JTA: Jason Tells All

Episode Date: May 31, 2021

We are breaking into Jason’s vault and trust me it’s a tight vault to crack! David, the curious Canadian and voice of the viewer  uncovers it all...from what he makes in a year, to his raw candor on the influencing space. From student, corporate soldier, entrepreneur and influencer, David breaks him down. No questions left behind. Jason sweats in the hot seat, bares it all and opens that vault right the heck up! Produced by Dear Media.

The following podcast is a Dear Media production. Welcome back to another episode of Trading Secrets. We are in week two. And just like that, today we are flipping the script. I am now officially in the hots. All because of the recap we had with the CEO of Viral Nation, David had been asking me too many questions answer in a recap, so we're flipping the script. David's going to ask me any and every question about my life as a corporate banker, a student,

an influencer, and all the monetization, the money questions and curiosities that come with it. You know, these are conversations David and I haven't had. These are conversations I don't have with my friends because it's not really comfortable. It's not really comfortable to talk about money, whether you're in debt and buried in it, or you're even doing well, some of these conversations can create embarrassment, loneliness,

they can create jealousy and envy. But their conversations, in my opinion, no matter where you stand financially, we got to have them because the quicker we can get comfortable with these conversations, the more information all of us have,

and the better we will all be as consumers, investors, and workers, when we're making purchasing decisions, when we're taking out debt no matter what we're doing. And then the other thing is, like, honestly, I was inspired by the podcast with Dean. I was so wildly impressed with his

honesty, his transparency, everything from being, you know, 10K in debt from getting tased by a police officer to health insurance bills that increase, student debt bills, but how he got himself out, but also recognizing was self-aware of the ways he's got himself out. And so if I'm going to come on here and have a podcast and expect the same from every guest that comes on here, who the hell am I not to do the same? So that being said, I am given the curious Canadian, the beauty of all beauties, David Ardoin, the chance to interview me. David, we talked about everything from what people pay to a freaking, you know, a blue check mark to what the future of influencing looks like, to student debt, corporate America, the titles

A to Z, some of the conversations you and I have never had, but we're doing it. I always joke around right here, right now. We are here. We're doing it. So let's rip this podcast up. I'm going to stop talking. We are going to open the bell with not the guest, but actually the host of this podcast because I'm going to be his guest, the Curious Canadian, the voice of the freaking viewers, David Arnawin. Let's go, baby. I am fired up for this. I'm like licking my chops. You're ready to get ready to grill you with some questions and really just do a nice little walk down memory lane of corporate bank J. I'm like so excited. I'm fumbling over my words. I love that. Influencer, Jay.

But first off, Jay, I think everyone should know we're recording this, May 24th, which is the official launch of our podcast today. So, Jay, congrats. We made it. Let's go. Hey. We did it. We did it.

Got to celebrate the little things. An exciting day today. How are you feeling so far? Day one, the launch two episodes in. What kind of feedback you've been getting? So honestly, I was like, when you launch anything, you're apprehensive, super apprehensive. But I've been so refreshed by the feedback.

someone sent me a link to what a I won't name the person they sent me a link to Reddit where apparently there was a breakdown of the podcast and they're like I don't know what you're doing but usually no one says anything good about anyone I hear and people are giving you good feedback I'm like all right let's take it and that's uh I feel so far pretty good about kind of like what we're doing I wasn't sure if this concept would hit I'm hoping that listeners kind of keep us on track to make sure we're doing what we're trying to do. But that's, it's been really good. It's refreshing. What do you think? I think it's been great. I mean, this is all new to me. So like clicking down and seeing a

comment of something that I was a part of is like terrifying. I don't know how you do it on a daily basis. But seeing like comments and stuff and seeing like, I love this concept, great perspectives, great insights. Dean was amazing. Jason, you're so funny. Someone said that they liked my questions. So I was a good question. I was a good question. I love that. But what I think that people are going to really resonate with is things like this episode, just anytime people feel like we're putting them in our shoes and vice versa, I think they're going to take a lot out of. I think Dean was a fantastic first guest. I think Joe is like an absolutely mind-blowing episode and hopefully episode three doesn't disappoint. So I'm looking to get

into it. And here's one thing I got to say, we had someone, I don't want to put their name out there, but kind of a big name. Okay. And their manager knows one of our content. and they reached out and said the individuals like I don't want to talk about what I make in an event. Okay, fuck it. It was a big DJ. Okay, I'll say that.

I can't come on your podcast and talk to you about what I make to DJ one night because I'm so uncalled. I feel so mortified to do that. But what you're doing is incredible because no one will do that, including myself. I'm uncomfortable.

I don't want to talk about it. I'm embarrassed to tell you, that's how much I make in one night DJing. And I'm talking about a big DJ. So to me, that's a sign. This is working. This is something that could work. These are conversations we're uncomfortable to have. Whether you're making a million bucks for putting a, I don't know, a fruit juice in front of you on a commercial or you're buried in debt.

It doesn't matter what spectrum. They're conversations we need to get comfortable with because the sooner we do, the better will be off. And that was probably like the biggest piece of feedback to me that got me fired up because I'm like, We're doing this. Let's keep breaking this mold. Let's talk about money. Not for the good, bad, bragging or arrogance. Let's just talk about it. Breaking the stigma, baby. It's what it's all about. So speaking of podcasts, we're often running here. You had mentioned in the Dean episode that you were offered 100K for the ClickBade podcast. You turned it down for a few reasons. But I think we owe the listeners at home before we get into a little bit about your influencer life.

I think we owe them what our financials and our contracts and everything looks like for our podcast, just to get people an idea of what we're coming from and what we're working with. So why don't you set some light on that? Man, this could be a podcast in itself. I'll make a long story short. The CAA agency reached out to me because of a connection we had through Caitlin. And they were just like, hey, there's this new network that's blowing up. And I know you're doing a lot in finance and business. And this could be a good fit. I don't know if you have thought about a podcast. But if you have the right idea, I think it could be a good fit. Pitch the idea. They pitch it to the next. They pitch it to the network, we did the deal. The deal was a little different than 100K up front, right? It was just

70-30 split. So I get 70% of all the ad revenue that comes in. And what they said was probably sharing. You know what? I was going to say I'm sharing too much, but that's the whole thing is like you're not sharing too much about the money. Then the thought that I thought, this is a rule for everyone. Read your fucking contracts. Yes. I thought in my understanding, it said to the company in a 30-page document said to the company, we will give a thousand, It had a $1,000 administrative fee. Now, as a person in the contract, I'm not the company. I'm actually the lender.

And so the $1,000 administration fee I thought was going to me. So I thought I could use that to bring on a guy like you, right, David? Come on board. Help me with some pre-production. Do a recap. I'll give you $500 of that $1,000. I'll give the other $500 of the booking guy. I'll give you guys a percentage of revenue to.

I then quickly learned that that $1,000 actually goes to the network. So for me, what it is, is it's 70-30, after costs of the podcasts, and then once those costs are covered, which are really minimal, then they take another $1,000 out. So $1,000 is going to the company, them, not me, and then I would get the 70% of that ad revenue. And then, of course, with the team we have here, Evan Sarr and David Ardwin, we have a revenue split. So there's no money on the table.

No idea if we'll make a penny from this, but we'll give it a shot. 70, 30. We got 70% of the revenue if we get any revenue. And if we don't, we have some great fucking memories in the recorded. Exactly. That's what it's all about. So, uh, yeah, but let's hope we get some revenue from it. Yeah, yeah, that would be nice. Subscribe rate, rating. Yeah, yeah, if you guys give us five stars, please and subscribe because we have zero advertisers at this point. Exactly. But we'll get coming. It's coming. So, all right. So let's get into it a little bit here. Okay. I'm like, I'm like, I'm like, want to hit the fast forward button, but let's talk a little bit. about before I get to the end

and where you're at now, let's talk a little bit about the beginning. People want to hear from you and what it was like. You're the star of the show. I'm just the host right now. Talk about your transition

into being an influencer. I get off the show, right off the show, I go back to work. So I go back to work. I don't know what the hell's going on. And honestly, people were like,

oh, maybe you'll be the bachelor or whatever. So I was like, okay, I'll do whatever it takes to be The Bachelor. And I knew that the show doesn't like when you do posting and stuff. So for that summer,

running through shit. I just went back to work. And then I started getting all these calls about, you know, go here, go do this. You'll get paid to do this. You post this. I'm like, whoa, there's some money. But I'm still going to wait until they figure out what they want. The Bachelor, I don't want to piss anyone off. And I was still working. And while work was actually utilizing me a little bit because the edit was good, they were like, hey, go speak over here. There was an event that, like, it was a non-for-profit that they asked me to like host. That was not my, I shouldn't have been host. It should have been like a regional president. And they were kind of of leveraging it a little bit. So I was working. And then all of a sudden, they

decide Colton will be the bachelor. And I'm like, go. Like, let's, let's do this. So I immediately start like, boom, boom, boom, give me deals. Like, like, let's do it. And so for about a year, I was working and then doing any and any influencing. And I refer to that year as like my double dip year. Yeah. That was a crazy time in your life. I remember you and you lived in Seattle too and you're traveling like across country for all these things too was nuts. There was also a headache because everything I did and my job was watching. My job would watch the time I would post. So I would post at like, you know, 501 because technically it's after five, even though I'm still doing work. So it was like super stressful because all eyes were watching

both sides of it. And honestly, it got to a point where the personal life of like sharing my personal stories with the like fake phony, here's my corporate life front, which is like, you know, perfect in a suit, which isn't really me. Collided. and that's when it all blew up. So it blew up in the best way possible because you're sitting here today with your own podcast, being able to talk about these things. At this point, though, making $0,000, but with my best buddies.

Yes. So one thing that you have adopted from the start, which has been, you know, from what Joe told us, brilliant was you've really found a, I don't want to say a niche by any means, but you fit in into the most profitable area of the ratings bucket, the ever elusive ratings bucket that Joe talked about. which I can't imagine is something that you consciously did at the start. But did you know that the ratings bucket existed when you first became an influencer or was just this something that you, like a branding decision or talk about that a little bit?

So at first I thought you were going to talk about like creating a niche. But when you talk about the ratings bucket, are you talking about when Joe said that our rate, like people that have R rated content will make less money than G rating content. When Joe said that, like the kids make the most money. context behind that is like you you have you know you said it in the intro like freaking you've tweeted smoke delicious I have buddies text me like wait you're really friends with this guy like look at this tweet he says this and this to like is he a cheeseball I'm like no like he's just

hey he's smart and this is kind of who he is so just a little bit about that but like you said like you had you positioned it well for the work that you're doing so I just want to know if I was like a conscious decision I'm glad I asked you that because that is good context that your boys are chirping me for the way I talk on social media and or The Bachelor. Because they're probably like, that's not, like, if Jason was in a hockey locker room, he would probably say, fuck, not freaking, right? He wouldn't say, holy smoke-licious, he'd say like, holy shit. So why is he talking like that?

I would assume that's what they're saying. So if that's the case, I will tell you this, I didn't know the fact that if you're like a G-rated influencer, that more of the big companies will want to work with you. I had no idea about that. But I did probably like my whole corporate. thing of bleeding in. Like you got to kind of like, you know, be the part, fit the part. I do think that bleeds in a little bit because I'm so, it's crazy like the audience. Like, you know, when I put a story out or something, right, like my mom sees it, but also people, like all these different

people see it. And I just feel like, I don't know, my question to you, all right, I'm going to turn it back on you. That's what I've always been taught in the business world, right? When you're stuck in a wall, turn it back on them. So let me ask you this. And I do me this. If you sit down with your grandmother or you're coaching, because you're a coach of one of the best hockey teams for youth America,

16s, right? 16 team. You're talking to the 16-year-olds or you're talking to us in a group chat. Are you using the same language? Are you using the same tone? Are you acting the same? I'm not saying you're a different person, but every human out there,

whether you're talking to your boss or your partner or your mom or your dad, don't you tailor the conversation to what it should be? You're 100% right. No, you have to tailor the conversation to how it should be. You have to, right? And I honestly think that it must get exhausting for you to have to not trying to appease everyone,

but at the end of the day, it's like, as your friend, I sometimes get annoyed and frustrated with defending you over why you're posting like this or tweeting like that. And like freaking instead of freaking. Yeah, yeah, yeah. I think it's an interesting, well, it's funny that you would say that as like a good friend, but then my mom would be like, can you stop putting alcohol in your, in your drinks like all you do is post when you're drinking why don't you post when you're not drinking

so it's tough i think the answer is you'll never here's the thing you'll never be able to make everyone happy you'll never be able to appease everyone so i think the thing is is like find your lane of who you are and then stay in the parameters of what that makes sense to you and whatever other noise comes your way like whatever i don't care but i did not know about the p i did not know at all that like a kid who's g rated will make way more money than like an R-rated person because the big companies want to be associated with that. I had no idea. It makes perfect sense. And you have totally, obviously, found your niche. And you've been very successful with it so far, which is why you're probably able to do this for a career, let's call

a spade of spade. With your experience as a corporate banker and your MBA, like, do you miss it at all? Do you miss the corporate world at all? Fuck no. The identity I was living was the identity that the mission of that company wanted me to live. a checkbox guy. I think our system teaches us to be checkbox. Checkbox people. We go to school. You got to finish your first grade. You got to finish your second grade. You got to get an A on a test. The system has been a checkbox system. And those who checkbox well succeed. And for me, that's at least what I saw in my head. So I felt like I had to keep doing that. Okay, this bank gave me a good job. Got to check the box. And I was becoming a spitting image of everything

corporate wanted me to become instead of just becoming at all who I was. And as weird as it is, as bizarre as it is. It was the freaking reality show that broke this like shell away for me in which I felt like for the first time, I could just be me, whatever I wanted to. But do you miss anything? Like, do you miss getting paid at the same time every month? Do you miss, let's just, do you miss having a set schedule, like a nine to five knowing you have your evenings free? Do you miss the like the anonymity of like not being recognized because you're a corporate bank or not an influencer. I miss the, I think, that's a really good question. Did I say that right? And amenity? That's an elite word. I don't, is that a word? I'm an English guy. Is that a word? A non,

an omitit, whatever, an nominee? That's what I'm thinking of finding an email. I don't. I really don't. The only thing I miss is the security, right? Like the security of knowing your check comes in. The security of, you know, you get PTO, you get vacation. Benefits. Like benefits are, can be expensive when you're on your own. but I don't miss any security is a trap though man the security is a trap security is a trap right the whole yeah the security is what

keeps you stuck there right it's like the dangled carrot model it's keep it in front you and keep running as fast as you can move from Rochester to Seattle keep going keep chasing it and so yeah I don't I don't miss it at all I don't miss it at all for those who are listening who are stuck in a corporate environment

like you were and I don't want to say stuck because you can be successful you can still lead a happy life I mean I was what advice can you give someone in that structure, though, to enhance their day-to-day experience or enhance or become more successful or have a little more fulfillment? So I literally just submitted a manuscript for a book, all for this. That's 10 chapters. But what I will tell you quickly is you got to create a financial gap to bridge, right? So when I was doing the double debt, when I was working, I hated it. I didn't want to still be a banker, but I had to set up the financial position to be

able to take the leap. That's one. The second thing is you have to identify what people, heel the onion back. What is it you're stuck with? Is it your title? Is it your mobility? Is it your pay? Is it your passion? Is it the fact that status quo is a fear of yours? What the hell is it that you are unhappy with? Because the solution to all those changes night and day based on what they are. And so that's the feedback I'd give is like anyone you're hearing this and you're like, I don't like this, pull it back. Is it your boss? Is it that you don't like what you do? You're not proud of what you do. You don't like your title. You don't like your pay. You're passionless. Your fear of change. What is it? And based on what that is, then you'll put a solution in place to get to the next step.

All right. So I like that. I'm like fired up. I'm ready to like go run through a wall. Yeah. I know. It's like, and I'm ready to start asking money questions. I'm like, okay, you're like, okay, shut the fuck up. So before. Okay, one more before the money question. Is he Tony Robbins? I will say one of the feedback that we did get was was a lot about Dean's story about his debt. And debt before we get into the income, before we go to the good, we got to go to the bad. Sure. 25K in debt. It's a lot of money. It's probably a common amount for a lot of maybe some people who had been and there are listening to this podcast started with a $10,000 hospital bill from being tased, which is crazy. Have you ever been tased, by the way? No. I've never been

tased, but I got the, I got sprayed. I did a police internship in high school. I was considering being a police officer, which is insane in high school. I did 10-week internship, and I'm like, that's not for me. I got pepper spray. To carry pepper spray in New York, you actually have to get pepper sprayed, which is why we got pepper sprayed. I think it was literally the cops just wanting to like fuck with us and they did. What's your experience with debt, though, in your life? Have you, like, we went to Geneseo together at the SUNY school.

Like, we came from blue-collar families. Like, do you have experience with debt? I know you must have. Yeah, first of all, one of the things you said, David, and I'm not sure. that's why I love having you here just being like the curious person and the voice of the viewer but you said like I want to go to the bad and I think it's super important

that everyone knows out there like and I'm not calling you out I'm just want to put this out there if you have debt that's not bad if you're in a tough financial position I don't think it makes sense to look down on it because the biggest thing is like recognizing that where you're at

is okay no one is alone here no one is alone Americans right now have seven on average every household has $7,000 of rolling credit card debt. $7,000 of rolling credit card debt. The average rate on that's like 17%. There's $1.7 trillion of student debt. There's almost $1 trillion of credit card debt in total in America. So this is like kind of a systemic issue. And this is, again, a whole other podcast. The biggest thing to know, based on your financial situation, don't be embarrassed, don't be shamed.

You're not alone. Let's identify what's happening. And let's put a solution in place. was just on Anne Heesh's podcast. Her co-host, Heather, didn't want to, she literally wouldn't open her bills. She goes, I just throw my bills away. What's the first step there? Let's just open our bills. Let's talk about it. What debtier? What percentage? And boom, within one month we got her refinanced. You can't fix a solution until you address a solution. And no one here should be embarrassed or shamed that they're in debt or they're in a tough position. It's just about recognizing it, talking about it, because there are so many solutions. And the people that don't talk about it are the people that will Google the solutions that are going to get

trapped again by the system because they're going to get people, they're going to say they'll clean their debt out and they're going to completely fucked over. So talk about it, own it from a debt perspective. I've had debt for my MBA. It was pretty expensive. I literally, what I was doing was because I had the cash flow in. I budgeted the cash flow. I had zero percent interest credit cards. I was putting my fucking student debt on credit cards, but it was zero percent interest for a certain period of time, and I was working the payments off of those based on the scholarship, based on the way I could get my company to help me pay, and then my cash flow and then budgeted my expenses, so it was limited enough that literally I got out. It was two and a half years,

part-time, over $100,000 private MBA, all paid out of my pocket or the scholarship I negotiated for or my company that helped out a little bit, and I used literally a zero percent interest credit card to help me pay that off. You got to jump on. You can't have roll. in credit card debt. End the story. Refinance, restructure, repay. I'm done. And not. Cannot have credit card debt. That's it. That's my one takeaway. Can't not have credit card debt. And if you have credit. It's okay. Address it. Yeah. People love the numbers from this podcast. I think that's one thing that when you say no one talks about it, we're putting actual numbers. Is there a number like that you can, when you talk about your debt experience,

is there a number that you can say, hey, I used to be at one point in my life, I was 10,000, 20,000. is there a number? I think I remember, again, this is all ballparking, but I do remember there was a point that that credit card amount was up to probably in the $20,000 range. That dollar amount was, again, it was a majority of like when I was making my payments. And I was fortunate enough that I used a 0% interest credit card that I just timed it right. And that was the thing. I was fucking freaking out if I ever lost my job. That was the one thing is that put so much stress on my life, though,

to even be more check the box. Do what I got to do? Hey, boss, what do you want me to do? I'll do anything. I'll do anything. Because if I lost that job and I had that debt, I was screwed. Well, it's just, like we just said, it's the security. It's the trap. You missed the security of the job, but it's the trap. That was it. I would say the highest

was like 2030K. But then I was the corporate soldier. I'm miserable. I hate my life. I hate my job. Well, I don't hate my life. but I hate my job. I don't like what I'm doing. I have serious anxiety about it. I go into serious detail on this in the book,

but I will be here. I will do what you need me to do because I have to pay my credit card off. And I was fortunate enough to finish school, pay all that credit card off. And I didn't pay any interest for doing it now. So I got some credit card points too, which is nice. I had $32,000 in student debt when I was done school too.

So I've been there. I've been there for sure. It's a Canadian trying to make it an amazing. America, too, and then no credit card company wants to give you a credit card because you don't have a credit score. No place wants to give you car insurance because you have no credit. So it's a real thing. But there's always a way. There's always a way to find a strategy, find something that works for you if it's a 0% interest credit card. And that's the place. And I think David, it starts with this. People that are trying to refinance real quickly, I want to touch on this.

First of all, take care of your highest interest rate debt first. That's one. Look at other options, right refinancing through the credit card personal loans you could borrow off your 401k you could borrow off your house uh you can get a co-signer and if if worse comes to worse and everyone's saying i'm screwed i can't do anything my credit sucks all right let's fix your credit let's hold there let's keep paying what you're paying for a little bit let's fix your credit people should know this 65% of your credit is based on two things what you owe like the total amount of availability you have on your credit and your payment history right so keep your balances as low as you possibly can 30% of your credit score is determined by the line of credit people give you versus the line of credit

you borrow on. So let's first start paying that down a little bit. The 35% is payment history. Are you making your payments on time? So put in auto pay, put in auto ACH, put reminders in your calendar on a reoccurring monthly basis. Let's first fix your credit. And once your credit score is tight, you're going to save so much money over the whole course of your loan because banks will lend based on what your credit score is, and that is how they determine the risk that they're taking on. And I'm done with credit and debt. But that's my take. This guy has like stats on stats that like, I wish I could tell you he's like reading off something. He's just like, no. He's just like, no, it's everything is just dialed in his brain. It's fascinating.

Okay. Flip the script here. Now we're talking about deals that you've done. Like, give us some insight. Give us a real world example of a deal that you did with Joey viral, viral nation. So viral nation does, they do a lot of blue chip companies, right? So big, big companies. So I did, here's the, all right, let me just tell you. Like, again, I'm being honest, right? As you're asking me this, I'm nervous. Why am I nervous? Because I haven't reviewed those contracts to know if there's some type of confidentiality agreement that I can't disclose what those brands are and what the amounts are. So that's what's going through my brain right now. Because those are brands I already did. I put the deals out there. I got paid. But I'm now wondering, like, is there some like weird

closet if I like told all this, it would come back. So that's just going through my head. So I'm going to give you a high level because of that. But I could think of one I did, which is a big insurance company. Everyone would know it. It was a three-month deal. And it was it paid monthly for it. And so that's how it was three-month deal insurance company. And based on what I would do, it would pay like monthly for that month. So I think everything from like a three-year committed deal to a one-year committed deal to go post one story. and one in feed, and then you get immediately paid. So that's how it varies.

But with Viral Nation, he is right. They work with, like, the biggest, best companies. So that's where all my insurance money is going to, two of these progressives in these all states of the world. Well, I mean, that's a kind of a good point, right? Like, think about the marketing spend behind anything. Think about what you're wearing right now. Think about what you drink.

Think about every, the colors you like. Everything that we do, this system is spending, billions of dollars to analyze and understand us to sell to us. Think about the shirt I'm wearing. The Apple watch I have. I have Apple everything, right? Like all everything is designed for that purpose. So it's crazy. It's crazy. And I think I think the biggest takeaway from that is like, is consumers, let's just be aware of it. There's no problem that I got an Apple watch. But let's be aware of these things and then make the best decision that fits us, not them. 100%. I mean, the Joey viral episode, the last episode, I listened back to it today because

it blows my mind. It's exactly what you're talking about. Nothing is for granted. Everything is calculated in this. Even logos, like Taco Bell's logo, the time they spent in the colors and what they mean and how the colors resonate with us. And think about McDonald's, Burger King, all these fast food chains, red and yellow, you'll always see because that drives energy, impulse, things like that. My mouth's watering right now. Exactly. I mean, like, when you open your eyes to this stuff, you're just, like, blown away.

Like, whoa. Yeah, I can think of what I was like, uh, cheesy gourg to eat a crunch and a big Mac right now, but. Wait, is that your order? No. I'll go crunch wrap Supreme, three soft tacos from Taco Bowl, probably get the Cinebond donuts as well. Those are things are fire. Have you ever had them from there? Talk about chicken cassidias, unbelievable.

And the chips and cheese, not bad. Mighty tacos would trump that all day. quick McDonald's order, a quarter pound of with cheese, I'd probably get a four-piece McNugget, barbecue sauce on the side, cherry Coke if possible.

Yeah, that's it. Yeah, I'm standard McDonald's order. Okay, let's get back to. Let's get back to chicken, McDouble, small fry. Interesting. Standard. Economy guy. Yeah.

Back to business. All right. Sorry, this is what we do best. Can we get a McDonald's sponsor, please? So, you and I could do a whole podcast about a lot of things, food, one of them. Your revenue streams is probably another one of them,

but you are, you taught me really well about side hustles. You know, as much as you're a friend of mine, you're also someone that I look to for advice. I'm a hockey coach. I make 50 grand a year. I do something that I love. And I'm very proud of it. But to get where we want to get in life and have the things and security that we want, we've got to get it on our own. One of the revenue streams that you have that I'm very curious of is the book. And you've referenced it a couple times. But I'm curious about your book. I am curious how books are something of such an

old school nature that you would think are a dying breed but seem almost impossible to get in the like book scene. So what is the goal with your book? Okay. Great question about the book. Because I have brought it up a few times. And that's it. And a lot of people ask me, how does this work? I don't think my mom. I've told my mom like 10 times now. I still don't think she really gets the concept of how the book thing works. So first and foremost, I was very like an agency saw what I was doing with restart. And this is why I think like branding, whatever you want to guys, we're out there, like brand it in some way. It doesn't have to be social media, whatever. Brand it because people will see it and then they might come.

An agency reached out to me because they saw what I was doing with restart. It was March of that year. Hey, shit just hit the fan. You talk about restart. Is there a book concept? There is a book concept. So I thought long and hard about it. I sat in a room. Never forget it. I had to write a proposal by myself. So I put 50 pages together. She goes, we'll shop the proposal out. 50 pages, dude. I was like literally leaving in my mind. I was walking back and forth. Caitlin's like, what are you doing up here? It almost reminded me of, like, you never see, like, criminal investigators on TV shows. They have, like, post-its all over the walls and stuff.

I had, like, all these post-its. Anyway, got it done. You then package it up and you submit it. So we said our goal was to get it to the top five publishers. The big five is what they call it, apparently. And so three of them wanted to interview me, met with three of them. And then I went, no-go. And then what happens, we weren't getting answers.

So we put a deadline on it. By this day, this time, it was like five o'clock. You need to let us know. Publisher one, gone. two, gone, three, gone, four, gone. I'm thinking book deals out the window. Five, literally an hour before the deadline made an offer for a two book deal. What happens if like five wasn't?

It's like you can't get a book no matter what, like that's just done? So I asked that. So the question would be you would then go down to the next group of publishers and the next group of publishers. And let me just be fully transparent to anyone listening here. The only reason that a publisher would be interested in, what I have to say about a book is like maybe because of the content I'm doing a restart is good and like the background and okay, if it's a script like MBA, blah, blah, blah.

But also because of a following, right? So, okay, so you do have experience. You have done this, but you also have a platform, I think. That's my guess. I don't know. But a lot of people can self-publish and you can make a ton of money. So if like all those ran out, you could do self-publishing. The difference between self-publishing, from what I understand is you actually have to front

some of the money, right? You have to pay for some of it, but more of it comes back to you, right? You get full. where how some of these other deals work is you get a you'll get you'll negotiate for an advance and they'll give you a sum of money based on what part of the book you're at the intro when the manuscripts and all this stuff and then with the money you could do a few things you could hire a ghost writer you could write it yourself you could take it all you don't have to sell one book and that advance is still all yours but you're giving up big percentages of other things right

royalties percentage on sales stuff like that so there could be a fact that i don't sell one book that I sold, but I still get the full advance, assuming that the publisher will accept the manuscript and publish it. I was going to say, you're going to set yourself up for a podcast and a book that you're both going to make $0 from it after all this work that you

put it. You're going to sell a bunch, so we're good. But hey, I'll tell you, I know of many people, and I think it's great. They're like, didn't get a publisher deal. I believe in myself, they'll put up, I've seen $1,000. I've seen people put up to $25,000.

to get their own book on shelves. So does you or your book deal work? Like, you get X amount for every book that you sell? Is there like you sell 1,000? You sell $1,000, you sell $100,000. You get like bonuses. You hit New York Times best seller. You get a bonus.

Like, what is it? Good question. How do you even, what is a New York Times best seller? I feel like every book's a New York Times best seller. If you want my ass opinion, I'm going right to the contract. I'm like, I don't know what I could fucking share. And I do not want my book deal to go away. But what happens, like, eye level is I get the sum of money at different stages

based on like, okay, you accepted the deal, get a little bit, you submitted the manuscript a little bit, manuscript's been accepted, you get a little bit. It's on shelf, so you get a little bit. So they break it up. And then, so that money comes in, and then the revenue has to be met based on the percentage of sales of my advance.

So I'm making this up. Suppose I'm going to use a number that's ridiculous so people don't know. Suppose my advance is $5. In book sales, I would have to first make up that $5. then on top of the $5, I would then get the percentage. And then if, you know, if there's an audio recording, I get a small percentage of that. If there's merch sales or there's a book tour, you get a percent.

If it goes international, you get a percentage of that. So that's how it works. So when they hit grand slams with like huge books, they're making so much money, right? It sounds like a Kevin O'Leary Shark Tank deal. Here's another interesting. I met with one ghost writer who did, I think it was like, I think it was Oprah's book. It was like a big name, okay? And so the advance for that, this was interesting.

The advance for that was like a million bucks. So what I heard is that like Oprah just gives the full advance to the ghostwriter. Oprah's like, you could just take the million and whatever I sell I'll get. Right? So a lot of people use it as a branding tool. I would never do that, right? I negotiated the hell out of it. I got a ghostwriter.

I negotiated the hell out of my ghostwriter because I want to make money on top. I'm not, if I'm hustling, I need to make a book. So it's all it's it's I think why people do it impact for what they have to say. I can't really think people say ego because like traditionally someone's like name someone out there that said they wrote a book and they're not proud of it. Right. So let's just be real. And I think it's a huge brand. It's a huge branding tool. Think about the money. And I'm not saying I think Michelle Obama's amazing. I think her story's great. I think the impact she has is incredible. She inspires individuals all over the planet. Think about the money that Michelle Obama made from the branding of the. book, her book tours. She was selling stadiums out. So I think it's a big branding play. Smart. Now, you didn't answer. How do you become a New York Times bestseller? I love your, dude, the drill down on Dave is fire. That's another thing. So I think one of my goals with this book would be, if I could be a New York Times best seller, like, it would be amazing. And I think it would be the coolest thing ever. But then I like peel down your back. Like,

why? Stupid. Like literally just ego, which is fucking sad. The only reason that I say that is because I think it would be cool to be in New York Times. I've already to say that I could say it, which is fucking pathetic. That's a problem with our world. It's something I need to work on. That's terrible. How do New York Times determine it? I've heard it's all based on what your sales are from when you pre-launch to when the book launches in the first week or a time period after that. But what they look for is suppose I'm a gillionaire, right? Suppose I am Oprah Winfrey. If I'm Oprah Winfrey, and I don't care about the even million-dollar advance, I'll just buy three million dollars in books. I know I'll get New York Times bestseller because all those books

sold. So I heard that New York Times will actually do the research to see where the books are being purchased from. And based on that, they'll then determine if, because it's all subjective, if you should be on the list, if the content makes sense. There's a lot of subjectivity to it, but you can't, I don't think you can really buy your way in. And then I heard if you do buy your way in, there's an asteris on the New York Times. It will say like big supply unverified purchase or something like that. Wow. Yeah.

I'm still researching it because I'm an idiot and I'm falling a victim to this system that I want to be a New York Times bestseller. Just to say I want to be a New York Times best seller when really it means nothing to me. It just means Eagle all from a system that is built from a media company, New York Times, that has convinced my brain that I should be on the list because then people will pay to be on the list. And then who's getting all the benefit of this? New York Times best seller because I sit there and put on my profile in New York Times best

seller. What a fucked up world we live. I'm just laughing because I can see you staring at the ceiling at night and be like, wait a minute. That is the sister. I don't want to be in New York Times. Why do I want to be in New York Times? Like, imagine, David, you create a company that people all over the world at all powers and influences Oprah, like, Barack Obama, everyone is like, I want to be a David R to win best time seller. Yeah. I'm fired up for it. Done. I'm done. Are we good? We're good with the book. If I lose my book deal because of this, I'm going to fucking be really upset.

the book come out. I just submitted the manuscript. I worked so hard on it. I don't know. It should be released in, I don't know, maybe like nine months. I think it's like nine, it takes forever, bro. It takes forever. We started writing in November, December, just submitted it now. It's archaic. It's archaic. Let's turn the page. Let's turn on the page of something that's a little less archaic. Let's take a breath too. Take a sip. Take a sip. I want to go back. I want to go back to something that Joe talked about, which was fascinating. And this relates directly to you. He says, that influencers are able to build a calculation

based off their engagement rates for how much their posts costs. And he does this with his clients. Do you have a calculation or an equation that you have to determine what you charge for a post and a story? And if so, how did that come about? What people make and influencing

has nothing to do with your followers. Has nothing to do with, I'm sorry, the total amount of followers, right? You might see someone with 10 million followers, but if they don't have the right demographic or the right engagement in the right material if they're not rated, right, G-rated, R-rated, there's so much more that goes into it. So what my personal rates are determined by are not my following. It's determined strictly

like in my brain what my engagement is at that time. How do I determine personally what my engagement is? The big things, guys, it's like story views. That's a big thing. Like how many people are viewing my story? Is a story view? Like how long do I have to look at it for a story view? So even if you just look at it, I would get credit for a story view. So that's It's a big one. One thing they'll monitor is like how many times if I put an at symbol, like say I put at David Ardoin, how many people click that? How many like swipe up, you know, what the engagement of your posts are? So like how engaging are your posts? People look at the quality of the content. Like how are you shooting it? Is it done organically? Is it fake? Like think about from your sake, if you're a brand and you want to invest in someone that's going to help you grow your business, what are things you want to see? It's just the same things that they want to see. And then based on, how well you're doing it, you can dictate what your rate should be. So what do I, what have I done is since 16, I've been in business and finance. Since my grandfather taught me about why he left his investment advisor, because his advisor always told him when to buy,

never went to sell. He took a huge fee out, took every dollar, learned himself how to invest his money and sat me down and taught me how to do it. And that is what I could do better, because some of those people I mentioned, they could sell, maybe they could sell it. And I'm not discounting anybody. Maybe they could sell a toothbrush. But maybe they can't sell a technical financial product. Maybe they can't talk about how to remove debt. And so that is something that's really interesting that I think that you have to do in this space. You have to differentiate yourself with the value add. So you're not doing the same thing everyone else is and that you're not getting caught up in the mass amount of influencers there are. Or that could

go to your corporate world too, right? How many employees work at your company? What are you doing different? That scenario I just described doesn't just have to do with influencers. It has to do with every space in the world, even coaching hockey. What are you doing different? Yeah, it's truly remarkable. And it's a smart show's your business savvy to not want to compete with Tyler Cameron with a shirt off selling a toothbrush.

Yeah, it's a smart playboy. He is, I've seen him in person to have thug out with Tyler. Fuck it. Guy's so good looking. It's insane. So you didn't ask my question. Do you have rates? Do you have a story per story per like,

let's get into the nitty grigies? Who this guy? Just like to jail down, David. why don't we do let's do this over under why don't you take a take it again this is me backed into guys listen to this you hear this advice when you're back into a corner flip the switch all right give me an over under what you get now I'll give me an idea give me an idea like what's the brand what's the product and then I'll guess oh I'll guess the number and you can tell me over real quick we'll play this game but a good point is like if I'm deciding this stuff

I'm just like who is the brand how big is the brand organic does the brand align with what I want to do with finance is it a curveball Is it not a curveball? What is the biggest question I will ask to a brand is, wait, let me just get this out, is what is your goal? Is your, the best thing I could get from brand is their goal is awareness. They want people to know about it. The worst thing I can get from a brand, the only way we dictate success, Jason,

is if you sell our product, just give me over under for stories. Well, you said it depends. So if I do a story over under, a set of stories, three slides. Give me an overrunner. Three slides, something that aligns with your brand that you, believe in. Three stories. They're going to go up 15 seconds each over under. I am guessing that you charge. And you're now using all this. Three grand. Over. Five grand. Over. What fuck. Seven grand. Ideally over. Okay. So we're in the seven grand range. Over. For some stories.

Over. 10 grand. If I got, wow. You're a good interview, man. I feel like I got back. It's 12,500. That's a great. Three stories. All right. We're somewhere in that ballpark. I don't know. Depends on it. I don't know. Yeah. Well, you do know. You have rates. You said you have rates. But it all changed. Fuck this. Wow. Curious Canadians fire. This is great.

Yeah. I mean, listen, I have a pocket. Yeah. I would say, wow, this is, see, this is the problem with the world. I'm so uncomfortable talking about this because I feel like when I tell people I'm going to get judged. I feel like people are going to be like, that you're so fucking lucky. I got to cut you off. I have some people are going to be like, you're an idiot,

and then I have some brands would be like, I won't work with you anymore. So that's, but it's educational. At the end of the day, it's educational. Why am I getting so nervous talking about this?

That's why I want this podcast because I get so fucking nervous talking about this shit. We shouldn't, I should just be able to say right now, this is what my rate is on this deal. This is, but we're like handcuffed.

I'm even handcuffed by contracts. I can't even talk about some of them. And obviously I don't want to lose that money, so therefore I'm not going to talk about them. But I would say that this is a fucked up problem. However, yeah, I would say, listen, if I get a brand I really like, if I get a brand I really like, I believe in them, which is what I only want to do. For stories, I would want a minimum of like that six to ten range. Okay, okay. That's, I mean, six to ten range. That's no slight. And it's like you said, it's a brand you want to work with.

But also, like, all right, let me put this out there. You do an ad. It decreases and get like people, no, who wants to watch TV and see a commercial? who wants to listen to the radio and see commercial, right? So you do a brand and that kills engagement, those things that are important. It kills, people are like, if the brand especially isn't authentic to who you are, people see through it, you get nasty DMs, you get friends that make fun of you, which is whatever. Like, I'm not sitting here asking to be a victim like sob story, but I'm also telling you the other side of it.

Yeah, it's like a TV show, right? I guess, like if you have a TV show that's 90% ads and 10% content, the fuck's going to watch it. So what do you charge for your post? posts. Is it like a, give me an X factor. Like it's a three and a half X, four X, five X. Well, here's what I'll tell you. The total impressions made in a post versus story is astronomically different. So therefore, as a business owner of your Instagram, you have to be aware of that. And we just talked about it, right? Like, imagine you have commercials in TV show. Imagine like you have a sponsor that's literally just like, it's almost like the head of

the TV show the whole time, like the whole thing's in it the whole time. Right. So right now, we're at Encore Casino in Boston. Imagine this whole podcast, right in the left corner, Encore casino like the whole time. And then adds all encore, all encore. And now I'm giving Encore a plug and not getting paid for it. And my point in saying that is you have to,

their price, knowing that the impressions of that post are astronomically greater. So therefore, anybody that's not post, that's not charging, in my opinion, based on what I've seen, a minimum of two X of their stories,

is, should have a reason for why. That's all. They should be able to justify, oh, I like the brand. I like the message. There's no disc, you know, they're like,

have a reason. All right. Here's a, here's a deep question. Do you feel guilty ever? With being an influencer and making money that, you know, would change people's lives to post on an Instagram,

to post on your Instagram? Wow. That is such a deep question. I mean, as you, as we talked about, like, I love what.

I do for a living. I'm a hockey coach. This is my absolute dream job. I make $50,000 a year. I hear the Joe episode with you. And I'm thinking like, like, am I missing something? Like, that's just a vulnerability in me. You relate to us because we're your friends. And I can see that's why you're squirming on the screen right now, because you're basically talking to meet your friends, right? Yeah. So do you ever feel guilty for taking them when you've worked so hard as a corporate banker and you understand the world of how hard it is to make a dollar in being able to make $50,000 on a post

or $30,000 or $25,000 on a post on your Instagram. It's a great question. And here's what my response would be. I'm going to get a little deep here. Do I feel bad or remorse for the company? No. Like, if anything, let's take this learning lesson away of someone who's willing to speak about it.

is that big companies forever since corporations have existed spend tons of money on marketing and advertising. And if I'm a businessman and I am on the board of those companies, I am sitting there every day spend this money. This is how we acquire business. This is how we grow. But the takeaway from being on both sides of that is how do we become better consumers to recognize this? I'm telling you what I do on social media. I'm telling you what I'm getting paid. I'm telling you how it works. But companies have to pay for new clients.

And companies should always pay for new clients. And companies should be forced by competition to put the best product out there so that this isn't like a win-lose thing. This is a win-win thing. You're getting a product. You're getting a brand that can change your life regardless of what it is. Whether it's a really good candle that burns longer than the other candle, or it's a pair of shoes that have better quality and a better look.

whatever it is, is a consumer, my thing to you is just be aware. There's a lot of money well fucking beyond my little story. Well, like those added million zeros that people put out there to build their business. And it's a beautiful thing. And that's what keeps the world going because those businesses hire people, those people that are hired, pay for their families. They pay for health care. They pay for everything. That's what makes the world go around. There's nothing wrong with competition. There's nothing wrong with marketing or branding. It's just as a consumer, be aware of what you're being positioned to. Understand what you're buying,

how you're buying it, what it could do for you. And if it could change you for the good or your process or even a smile on your face and you could afford it, that's great. My only thing is every time you say yes,

every time you buy, just think through it. Just make it make sense. So that's a long answer to a question that is a deep question. And your answer shows to me two things.

One, you're not guilty, but you feel a moral responsibility, which is why this podcast is so great, because you should be, if you're not, I'm going to tell you, you should be proud of what you're doing. You should be proud that you're able to make the money on the platform. Yeah, you've got a break that most people don't get, but you've earned the right through your business sense and savvy to find a niche to have the platform that you do, to use it for the good that you're using it. And I can tell you feel a little guilty because you're sitting here today educating others on that. And I think you're using this

opportunity to say, this is what's happening, and you're just educating everybody around it. And you are, you, just like everyone who does anything else, you've earned the right to be successful. I think to your point, one quick thing is like with a platform, I don't care what it is. Like Joe even said it like, there are these idiots out now that I have a platform that are impacting the world. And so I think if you have a platform, if you're talking to one person, you're talking to millions of people, you have a platform. And with a platform, I do think comes responsibility. And picking and choosing the right things has a lot of power and a lot of also moral and ethical behavior. For example, I'll tell you this story, I just got off the show.

And I was offered, what are those vape thing called? I'm blanking it. So it's a vape, it's a vape pen. Jewel. I was off. I told you about this deal. Didn't I tell you about this deal? In 2018, do you remember I told you about this deal? Yes, I do. I think so. Yes. Are you About the 75? That's the deal. Right when you got off the show. Just got off the show. Don't know much about this.

Like, you know, trying to figure out this world, busting my balls, hating my life as corporate soldier the last 10 years. And I got offered $75,000 from Jewel, the vape company. And they told me it was like an experience thing. You just, you could do any experience you wanted a bucket list thing. They'll pay for it, skydiving, whatever. And you don't even have to smoke the jewel. But like, they will.

incorporate that it's a jewel ad. And I'm thinking, all I got to do is like, do anything I want in my life, 75K, that's a lot of money. You called us. You called us. You called us. You called you boys. I need some advice here. And I think we were like at first like 75K. Like, all you got to do is put one post up. Do it. What do you mean? Do it. But I ended up pulling the plug on it. And that was a time right now if you said, I'll give you 75K for Juul ad. I'd laugh. Not because of the money guys. I would laugh because I would never fuck it. Like knowing what I No, now I would never do it. You couldn't pay me $10 million.

If someone paid me $10 million right now to do a jewel at, I would say no, swear to God. Because of the impact that could have on kids and kids' kids and whatever. And maybe it would, maybe it will, like, that is why. And I will say with this platform comes responsibility, I was proud. So I look back at that. I am proud of that decision because that's an example of where I could have been chasing money, could have just jumped off a plane and done it and jewel.

And no one could have been impacted and taken home 75K. But with that comes responsibility. and I will put this out there. People from the Bachelor world ended up doing that. There you go. There you go. So, but, and you're on record saying that you have rates four times higher than some of your peers, and it's decisions like that that probably position yourself to do so. Yeah.

Yeah, I did say that last time. I think it's position. I think it's the niche thing. I think it's the thing goes back to the toothbrush shells. So let me ask you a question. Wow. You are grinding me right now. Now I know what it feels like to be on this podcast.

It's not easy, but it's also, I feel like. Interesting or hopefully for the good. Well, here's a question I was just going to ask. Okay. I remember specifically talking to you on end when you were deciding to leave the bank to do this full time, right? And your biggest worry was, I'm scared because I don't know how long I can do this for. And I remember my response to you is, Jay, you don't even know what it is that you're going to do because you're at the bank full time. So take all that energy invested in this project and then see where it can take you.

Now, after hearing what Joe said, about 86% of the youth wanting to be influencers growing up, the question no longer is, how long can you really do this for? But like, what's your take on the future? Good question. I agree with Joe. I think the future of social media and social media advertising is going nowhere. I think it is when you build trust in someone, those are the people that actually find success in this, long-term success.

And so those are the people that have the platform and the responsibility have done it the right way. They've built the trust. they've built it all. They've built a community. So they're doing the right thing. They're doing, they'll call out ship products. They'll call out the best products. Those are the people that should have the power and should be making the money and it's going nowhere. I think the platforms will change. I don't think it'll always be Instagram. I don't think it'll always be TikTok. I don't think

it always be Snap. I think that'll change. And I think to Joe's point, you can't even be a politician anymore without a following, which is fucking insane. So I think the future of the world that we live in is social media. I know it's a little sad, maybe disheartening. But I will say, think about, for anyone out there, it's like, I don't even know social media. Think about TikTok. No one was on TikTok. And these people just started dancing on TikTok and became instant celebrities. And not many people are like, I don't want that. But then there's people doing educational stuff. There's finance stuff. There's like, I even saw one how to fold your laundry. She's got like a million plus followers. Like, think of, here's the, here's the takeaway. Be an early

adopter. See something and do it. If you find, feel like it's right for you be an early adopter because you never know today. Everything's blown up. How many times a day? How many times a month do I text you being like seeing, send you something on TikTok, be like, how did I not think of this? I could be doing this. That's it. I think just be an early adopter in something that you believe in and it'll pay off. As you heard, I'm a foodie. I see food review people on TikTok. I'm like that. I should have been doing that a long time ago. But it's just someone decided to do it and I didn't. So that's my fault. Last comment. I think people that fail in like social media or maybe the bachelor or whatever they're being like i think

if you're only thinking about you and yourself it's not a successful strategy right if you do have a platform if you're trying to bring some value it's not about you like get over yourself do it make impactful statements do things that are going to inspire tell stories about your life or your experiences that can impact a lot of people for the good i think too many people get too selfish and the i think selfish leads to destruction what we talked about with jose is like the whole drug thing, especially with people from The Bachelor, like, you get off, you're this average person, you're living life, you get off, you get this super high, all these people know who you are, and then life goes on. There's other episodes and you're not as relevant

and all this stuff, and people just start chasing and grabbing and clawing to get back. And that's when it becomes outrageously destructive. Crazy. Crazy. You want to end with the game? Let's end with the game. Yeah. Let's end with the game. I still have one big question to ask. at the end. Okay, you can ask me. We're going to play over under. We've already touched on it this time. I'm going to say a statement, I'm going to say with a dollar amount attached to that statement, you're going to tell me over and under. Okay, maybe not a dollar amount, but

do you remember followers that you had before you went on the show? Oh, God. Over under 2000. Under. Yeah, it was like 400. over under your first brand deal ever, $3,000. Oh, man. Over. Okay. First post ever? Not by much.

You must have been ear to ear, double-dipping at the bank. Not by much. Not by much. It was a slight over. But corporate, corporate banker getting $3,500 to post something on Instagram. I was like, wait, what? Wait, if I could do this like a few times a week, this could change my life. over under the Rock gets

$2 million per post on his Instagram for an ad. Do you know how many followers he has 220 or something? I'm going to say, I'm going to say the Rock gets, oh man, that's a good one.

I'm going to say the Rock gets, oh man, there's no way the Rock will do a post on his Instagram for a deal ever under seven figures. No way. No way.

No fucking way. Dwayne Johnson, I'm wrong. Come from me wrong. There's no way. Do you think that he is the most profitable or has the ability to charge the highest rates on anybody over Instagram? Or do you think that goes to someone else?

I think I would have to do more research, but I think that like Kylie Jenner is like the, like the Kardashians, have the most influence in power maybe in the world. It's crazy. I mean, they'd be a whole episode. It's crazy, dude. Think about that. Like, it's crazy. Over under, I've read an article here.

So I'm interesting your take over under your net worth being 600. thousand dollars. Anyone that Google someone's net worth, I tell it like anyone out there, if you say something, something net worth, I promise you, I will bet you every penny I have that it's wrong. No one on the internet knows your net worth

even if you're like a publicly trade company where all the information is available. No one knows. It's all Fagasy. That is over. My network's over that. Well, I feel like a douche-bex. I'm not surprised because my last question is how we're going to end because I had to get to it.

have been waiting for this guy. Joe said if Jason was doing his social media right, he would make 400 to 600K in a calendar year off of social. So, Jason Tardick, the question that I've been waiting for is your friend, the question that the people at the home have been waiting for, the thing that you teased out for this episode, was Joe Galley's a Joey Viral from Viral Nation right? Do you leverage 400 to 600K off your social in the calendar year?

I don't know why. so nervous about this. I'm glad I'm in the hot seat because I know how it all works. But let's just say so it's 2021. I know exactly where I am to this year and the answer is

over. Over half a million dollars off your social in one month. Never. Under. I have never done that. Okay. But fair to say that I made the discovery that my best friends a millionaire today.

That's good. Define millionaire. See how I put that back on you? Yes. Define millionaire. As a voice of the viewer, a millionaire is someone who makes more than a million dollars in year.

That's definitely not what a millionaire is, by the way. I want a poll. A millionaire is not someone who, this is the problem. A millionaire is someone who makes a million dollars a year. This is the whole problem with society. A millionaire is not someone who makes a million dollars.

You can make a million dollars a year and then you're taxed 50% and then you owe this and this and this and this and this. And then your net incomes you're actually too. A millionaire is someone who I think and we could argue this, we could take it to the viewers, the viewers. A millionaire is someone who has a net worth, I believe

over a million dollars. But how do you know net worth? You just said that net worth is BS. Oh, no, no, no. Networth is a very real thing. I think when you Google someone's net worth, it's BS. Okay. Needless to say, I'm finding out that my friend in the way that I view

things is a millionaire. to me, that's pretty fucking cool. Can I say something? Yes. I'm going to say it anyways, because that's kind of what I do. I'm just going to say that I'm very proud of you because you haven't ever said this to me. You haven't ever said this to our friends. You're obviously making and doing really well for yourself and making a lot of money. But I can see you squirm over there in your seat. But just, I think people in your situation get a lot more hate. And there'll probably be a lot of people in the comments who might have a negative connotation to someone talking about it or saying, you're not worth it or, oh, my God, all they do is post. But I think that as

your friend, like, what friend doesn't want to see their other friend be successful and wildly successful at that? I know it's enriched my life. I've seen things, done things, been a part of things, this podcast for one of them that has not been possible without you doing what you're doing. and who wouldn't want to see their friend successful, happy, thriving in life, newly engaged, all those things. I just think that you squirming in your seat is funny to see, so I'm sorry for making you do this. But I think I had to end it with just saying, like, at the end of the day, I know you think that it might breed like jealousy and stuff like that and envy, but I just want to say I'm super proud of you and you should be proud for doing what you're doing.

Well, that's very, very sweet. I feel like I'm in a month of tears. Like everything anyone says makes me want to tear up and that makes me want to tear up. I do want to say this out there, though, is that I just want to take ownership, right? It's a crazy world that I knew nothing about and that I started to learn after I got very lucky. I'm being on a show. But then I think just positioning yourself right. And I do think that, I think that life's a lot of, it's sad, but life's a lot of bit of luck, right? Like putting yourself in position to get lucky. But then when you're lucky, being smart about it, like life only gives you. you so many opportunities, right? But like, when life does give you an opportunity, it's just like

take advantage of it and be smart and just, I think the more that we can all educate ourselves, right? The more we could all know about what's not told to us, what's not taught to us, what we can't find out otherwise from listening to one another, the better off we're all going to be. And so it's nice you to say that I feel like I get squirmish about this because I hate that when people I don't know. I hate the thought of people just being like, you're such a lucky little fuck, shut up. Just shut up, right? Like, you're a little, and I don't want to be

arrogant. I don't want to do anything. It's uncomfortable for me to talk about this, even when it's good or bad. And I think part of this is this guy who's been in finances talking about with his grandfather's. My grandfather showed me his whole portfolio at 16. Getting comfortable with this stuff is only going to make I think us all better. And I just want

to end it by saying like, over and over again, I beat it to a dead bush. Nothing about this is to like brag or think you're cool or anything. It's literally just to kind of open things up. And the more that we can get people in the seat that I'm in right now opening up about everything. Like, you know, college kid talking about his debt or anything, like think about any industry where people can give us some insight and information and the struggle to start and where they made their money and the profits and things we should be aware of. I just think the better off will be. So on that.

Well, no one's, no one's ever going to learn from it if they don't hear it from something like this, something that you're doing because you ain't going to learn about it in school and you see how skirmish you are talking about it. No one's going to voluntarily talk about it in their own given right to amount of people that you are. So good on you. Good on us for one day in the books and we're already squirming over here. I love it. But David, usually I'm hosting. I have a guest. You're the voice of the viewer. You're doing the recap. Now you are the host for this episode. And I am your guest. So you have the honor. We're not doing a recap because there's no recap to be had. We hit it all, you're going to have to give us the ding, ding, ding, ding, ding, thing.

And tune into it next Monday episode you can't afford to miss. Let's see, do you got it? Ding, ding, ding. That's the closing bell with Jason Tardick. Jason, thanks so much for coming on today. What a great episode. We really peeled back the layers there to find all about Jason from the start to the end in his journey from a corporate banker to an influencer.

We made him squirm. We made him cry. We made him regret even sitting here today. But it all ended up in one great episode. And to all our future guests, be ready because, you know, it's not so easy in here when you're in the hot seat. So thank you very much, Jason, for coming on. Stay tuned next week.

I believe we have, we have chicks in the office coming. First of all, you nailed that closing, but you got to finish it. We got chicks in the office coming in next week, disclosing everything and anything about how they actually negotiate with Dave Portnoy, what they do with Barstool Sports, the money they make, when they started and did or did they not leave college to even start where they are today. All of that is told by Chicks in the Office. I will end this with a quote, they said, we've never had an interview like this in our lives and we loved it. So that being said, David, thank you for interviewing me.

This has been awesome. David will be back for the recap, The Voice of Viewer for Chicks in the Office. Please make sure to subscribe. Give us five stars. In the comments, tell us who you want us to have, topics you want us to cover. And make sure to tune in next Monday for another episode of Trading Secrets, a show that you can't afford to miss. Thank you.