Trading Secrets - 330. Thirty Minute Thursday: The $2,000 iPhone, Jared Freid’s Secret to Success & our first Listener calling in!

Episode Date: September 10, 2026

Jason Tartick and the Curious Canadian are back for another 30-Minute Thursday covering everything from Jared Freid’s relentless approach to success to Apple’s brand-new $2,000 foldable iPhone. The guys break down the biggest business takeaways from Jared’s return to Trading Secrets, including why asking for what you want, being scrappy, and putting yourself out there can create opportunities. They also debate whether the new iPhone is actually worth the price, talk podcast negotiations, the rise of athletes in pop culture, the US Open, football season, and the latest sports headlines. Then, for the first time ever, a Trading Secrets listener joins the show. Taylor Fraser shares her journey from accounting to teaching, how she turned her side hustles into a growing business, and how she and her husband launched Bluegrass Flow, a cold-pressed juice company now sold in 60+ retail locations. Taylor also opens up about teacher compensation, retirement, AI in education, entrepreneurship, using grants to fund a growing business, and the importance of building a career around something you genuinely love. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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so hot to this week because one last week we were absolutely delirious post midnight shot sober and just shot talking out of our ass and somehow that 30 minute Thursday episode broke into the top 50 business podcast of all episodes released over 72 hour span. The crazy thing about that is this is our second episode per week, right? This is our Robin to the Batman. And here we are. Just shooting the shit for 30 minutes and it's popping and it's working. David, it's good to be back with you this week on 30 minute Thursday.

It's great to be back. I'm still coming off a high of that episode. It was electric. It was wild. It was everything. Sometimes I hope it would be and sometimes I never expect it to be. But yeah, here we are. Not a lot of business talked on that last episode that got into the top 50 business pod.

But that's what we're here to talk about it all, people. We're here to talk about it. And today, you want to tease it? We have a little special happening first ever. We got a little special happening. If you guys remember a couple 30-minute Thursdays ago, David was doing some team bonding with his high with his hockey boys. If you missed what that team bonding was, go back or wait till 15 minutes from now. We'll bring it back up. But I was in the seat by myself. I said, I can't do a solo mission.

And then what did I do? I did a Jason episode. And I asked our viewers to come on the show. And so Taylor Frazier actually recorded with me, but we had some Wi-Fi issues. So they then had to do that solo episode by myself. As a result of that, we have Taylor back. So it's a 15-minute mark here. We have someone from the Money Mafia. Just an everyday average listener that is just like, hey, I'd like to come on. So she's going to share her story. And if you guys like this, please give us five stars. Let us know that you liked having our listeners on.

And we too will have you on to tell us your quick story. But we'll do that to 15 minute mark. David, I don't know how, but we're already about a minute into this. So let's kick it off. First and foremost, Jared Freed, let's start with that. And we got a lot to cover before Taylor Frazier in 15 minutes. So Jared Fried, what did you think of the episode? Well, listen, anytime we have a returning guest on, we love that.

We love to have our OG, our loyal community. and to see someone that we've had on before continue to have success, Netflix special. I thought that's great. He did prove to me something, Jason. I've been listening to the episodes in one and a half X speed. Jared proved to me that that's not necessary.

Maybe that's not necessary for all that guy. Let me tell you. I don't know if he was in a hurry or what he got to do, but that guy, Mile, a minute, that guy. Holy schnikes. Oh, yeah. Do you want to know,

I'll give you guys a trading secret. I listened, of course, to his episode back in preparation. You guys know, but at this point, like, when I interview someone, I take it very seriously. I researched the hell out of it. I put in hours. I listened to the full episode back. And immediately after the episode, I put into Claude, how do you interrupt someone when they continue to talk and you're trying to change the direction of an interview? I couldn't believe that took me this many years to do that. But I remembered, as I was listening back, I'm like, oh my God,

it was three years ago. I remember I had to. I had to. to continue to interrupt him. Otherwise, I wouldn't have been able to have the floor, and he would have just continued to say what he did. And so two tips I learned via Claude, which I used here. There's three tips, actually. Number one is make a nonverbal language. So if you're watching the YouTube of that episode,

you might see oftentimes I've like put my finger up. Or I like reach over. Like I'm making a nonverbal like, hey, I'm coming in. Two, say their name. So Jared, wait, question there. three say one of the last things they just said. So yeah, I'm the Netflix special. The special on Netflix.

Okay, I actually have a question about that. Those are three ways to interrupt someone when they're continuing to talk. So that was actually part of the strategy that I had to deploy. And then funny little trading secret is after it we were texting. He's like, hey, man, thanks for him. Yeah, it's great. He goes, I hope you didn't bring up, you know, I hope I didn't bring up the special too much. And as someone who's trained in media, who does this, right, 24-7,

there are different things you're supposed to do. One of the things you're supposed to do is when you're asked a question you don't want to ask, you always tie it back in. When you go down a hole that is like way off into a tangent where we're talking about his relationship and how they met and pre-numps, you tie it back in. Like the pre-nump, but the pre-num reminds me at my dad. And my dad told me on the beach that I was overweight. Now, on the special, right, those are strategies that's smart.

You should do those. So those bring back your point of why you're giving me your time to be on the show. But I joked her out of the back. I said, I got to tell you, I don't know that I've ever had a guest that has tried to bring back their messaging as much as you did, but in a succinct, pretty, pretty smooth manner. So there's some trading secrets behind the scenes. If you're going to be a stand-up comedian and put yourself out there to be either like flop or like laughed with or four or at in front of a stadium full of people and now on Netflix in front of billions of people, you got to be willing to talk. You got to be willing to fire things out there. He's clearly done that.

You know, I'll be honest, when it comes to comedians, probably not the guy that I'll go to for my jokes, but came in the second time, training secret. I will come for him from some advice on this. I like what he said. Effort is not a bad thing. And I live that every day when I take new green employees

who have never worked in the hockey world before. Maybe it's their first job out of playing pro. They're not perfect, but if they show effort, I love them. And I want to work with them. And I want to train them. I want to help them. It's when people come in entitled and don't show effort and do a bad job. It's like, what are you doing here?

Or why am I wasting time for you? So I like that trading secret is very good, very good episode. Jason, Claus, done you well. You've really handled yourself well. Three years improved me on interviews and it shows every single day. I love it. No, I agree with you. Comedians, it's interesting.

Like, I watch some comedy specials, not laugh once. Other people, I'm on the floor. It's got to be like the certain style that hits and works for you. I think everyone hits and lands differently. I think that's bang on. And it was, it was a fun episode. One thing you can't argue is that he's having success, right? He's obviously doing what it takes.

And I think, honestly, I'm going to be honest with you. I think my biggest trading secret from him is like, he doesn't give a shit, man. He'll knock on any door. Like, I mean, he's literally on the podcast. Like, yo, Nick, invite me on your show, right? He, he like, the bachelor cruise, I was like, how'd you end up on that? Well, I called him and asked him if I could be on it, right? Like he is a guy that isn't afraid at all to come off as like, I'm trying to get this.

Like he's like, no, I'll fucking, I'll knock on anybody's door. Like, I'm on betches strictly because of the platform and exposure they give me. Like he's just like, rifling it off. You got to pre. You can't get in life what you want if you don't ask for it. And Jeffrey is not afraid to ask for. He got to get to that. He's almost like a boxer who like self promotes.

But then at the end of the day, you got to get in the ring and see if all the things you promote it for you can like kind of like take a punch or two. Like he'll put himself. those situations. He's a self-promoter, but then he gets in front of a stage and delivers. And that's why he's growing to where he is. So lots of take away from that. We'll see. Do you think crystal ball in front of you? Do you think he'll be on a third time? I think he will. And I think he will. Here's why. And I think it's another trading secret everyone can take from him. He's a scrapper. That's why I asked the question about the indie, right? Like he hasn't got that big break. His Netflix

shows Netflix isn't got on his door. He's knocking on theirs and saying, I'm going to create it. Like he is just a scrappy, scrappy guy. And I think with with the amount of years that he has under his belt in this space, I think, I think for as scrappy as he is, I think he's going to continue to go. Like there's just some people have that and burn out. He doesn't seem like a guy that's going to burn out. So I think I think he will. And I think the other thing, if I was to give Jared any recommendation on the business side would be like,

I don't know who like his. managers are who's like advising him on as far as like business the acumen of it but like his socials are blowing up uh i think he can make a ton more money than he probably is on his socials i bet there's other areas of the business that he could drive a little bit more optimization in his in his operation um and i think i was i got to say i was very surprised at the betches 50 percent. Like I was like, wait, you gave 50 percent to just have them post about it? To me, that shocked me because like a good creative idea. Like if I was, I'm just thinking about this top of my head. I haven't thought about any more times. Think about how many people would want

some kind of affiliation with a Netflix special. Think about how many creators there with like huge platforms would be like, oh my God, I would love to talk about the fact that I have ownership in a Netflix special. Why don't you take 15 creators you look up to that have really good platforms and like have really good audiences and they can then be, you know, say their executive producers on a show, throwing a couple bucks. You go on all their platforms, different demographics posted all out there. I don't know. I'm just coming up with this. But I think long story short, three years from now, two years from now, he'll have something else popped and we'll want him back on. Doesn't surprise me that you got the business idea. He's got the jokes. We will see if he returns

in the future. We'll be watching them and cheering him on along the way. Jason, you have anything else before I move on from Mr. Freed? I'm ready to move on and I'm ready to move on with Apple. Did you see Apple just launched a $2,000 iPhone. The price is not the story today and neither is the phone. Here's what happened. Apple announced the iPhone Duo. It's their first foldable phone ever, 1999 to start. 256 gigs of storage. Max it out at two terabytes and you'll have nearly $3,000 worth of a phone. You could pre-order October 16th. This thing is a 7.6 inch screen when you open it, 5.4 inch screen when it's closed. Dude, this is crazy. These are the details.

It's wild. The one big thing everyone's arguing about is there's no face ID. Apple went back to touch ID on the inside button. The phone's too thin to fit in the face ID hardware. So it's interesting stuff, big changes. We got reaction. Do you think I'm into this or out on this? Oh, you absolutely hate this.

I couldn't love this anymore. I am, listen, I am staring at my iPhone 12. This is a guy what the fucking what? If you're going to go for a change, you change to this because this is different. Listen, you hate change. I know, but if I'm going to change, at least I'm going to change into something that's different. iPhone 12, 13, 14, 14, 15, 16, 17, S plus Xcel color change, ba, blah, blah, blah, this thing is cool. This thing I got to have.

this thing is something of all the years. It's so different. It's going to be one of those things, Jason, where there comes a time, listen, as much as I don't like change when I had a flip phone, and then everyone changed to, like, an iPhone. It's like, fuck, I got to change

because sooner people are going to see me in my flip phone. Now I'm getting judged. Like, now I'm just like, I look like I'm not in that. No one can, out of a flash of a pansy that I have an iPhone 12 that has been updated in six years. I mean, that camera is really tough. And you've told everyone that was some sharing secrets. But soon, the come of time where I don't have the flip phone and I'm just behind,

I'm still on my like Blackberry device. So listen, it looked unreal. And hear me out here. $2,000 a lot for a phone, okay? However, it is this thing that we use the most out of anything in our entire lives. Fair? We use our phone more than anything in our entire lives. We depend on our phone more than anything in our entire lives.

$2,000 in the realm of expenses that I have, Come on. I pay $2,000 in my picking on my trash a year. I mean, it's honestly, especially we talk about money and finance, it's a really fair point. Like, if you think about everyone looks at how many hours you spend on your phone on a week-to-week basis and you divide it by 2000 over a course of a year, you know, that's- I'm getting this thing. I am getting this thing. I cannot wait for you to try and set it up. Like you are going to be an absolute trade rent setting this thing up.

I cannot wait for it. It is, I will tell you this, though. At first I thought you were crazy because I'm like, you hate change. I actually get what you're saying to a certain extent of like once it's so noticeable that you're so dated, like everyone's on iPhone and you're on BlackBerry or, you know, something like that. I agree that the change, and now you'll be ahead of the change, people would be like, damn, damn. I'm getting one. David is like, David is so forward thinking.

Oh, little they know. I'm like still trying to T9 word text on it with one hand. No, the thing looks sick. And I just like, as a coach who's always on the go, who may want to take video or like you can watch video and text and simultaneous, like, I think I'm ready for this. Like, I think all of my years have been just building up to like this big change. And if you haven't gone, check it out.

It just dropped today. It looks unbelievable. Let me know your thoughts. I don't know. Jay, are you going to get it? Are you into this thing or what? I probably will. It does look cool to me.

We'll see. I think it's worth the money. Great business expense. Certainly a right off. But let's transition to more news. Do I get on that right off? last week. Oh, yeah, you know, maybe we could talk if we could ever sign a podcast deal,

but that's for a different conversation. We are in the mix of working many negotiations with any podcast deals. I should probably do a whole episode on that, just bring them all down and why. But more to come on that. The good news is there's multiple offers at the table. Now, let's get into what's going on this past week in the sports world. If you're not a sports fan, stay with me. Also, stay for Taylor Frazier.

She's a listener that's coming on here in five or so minutes. But there's a lot of action here. You got the New York Nick star, Jalen Brunson. He is going to host the opener of S&L. So you're seeing this mix. of, you know, now comedian, which we talked about in this episode, you know, you have an NBA star. It's like you got Guyly Cherit-free busting his balls, two Netflix specials, putting his money on the line. But then they pick up NBA stars to open up SNL. And there's this big connection now to

like, you just, the celebrity of athletes is going next level in every single direction. And I think it's the rise of social media and the impact of brand and the money behind it. US Open. I mean, absolutely huge right now. We're ruined for Jesse Begoula. She has her semi-final match today, actually, Thursday. We hope she wins it all. Of course, her father owns the Buffalo Bills and Sabres. And we help with the manage their podcast, the Players Box, go check it out. But David, of those two headlines, anything to stick out to you? Well, also I have to add two Americans in the semifinal playing each other, Shelton and Tiafoo. Crazy, an American male hasn't won a grand slants. Two, 2003. And erotic. Just banana lans. Of those two, the most

surprising. Listen, when you asked last week, I was blown away about the prize pool for the U.S. Open, so that's definitely captivated my attention. But Jay, I'm sorry to everybody out there, tennis and it's football season, baby. I can smell it. The season opens tonight, New England Patriots, at the Seattle Seahawks. We got college football. It's booming.

It just, I can smell the apples in the air. I can smell the buffalo wings. I can smell the fall of pumpkin spice lattes, baby. made it. It's hockey season. It's football season. I am ready to go. I'm nervous about football season this year. I don't know what it is, but something in my gut is telling me I'm nervous. And also, maybe it's because I saw another sports headline, which again, if you are not a sports fan, this is still so important. It's very interesting. If you'd missed it, Michigan had one play left to win the game. They threw the ball. It went out of bounce. The clock read zero. For whatever reason,

they're saying the clock read one second. They got the ball back at the 50 yard line. One redo play. Hail Mary, they catch it, they win the game. NCAA is changing replay timing protocol because of this controversial ending. But yes, I will tell you this. Oh, that had to be a crazy one to watch live. It has been a whole lot of action with sports. And even one more I posted about in Trig Secrets, Live Golf is filing for Brankarcy. So we're not a sports podcast, but it is taken over pop culture this last week.

It is. It is. And you know what today was, Jason? Today was the first day of school First day of school at the old BK program and a lot of schools around the country tomorrow I have orientation

for Carter orientation for my boy pre-K-3 he's going to meet his teacher he's going to go into the school and that's how you know it's football season it's hockey season it's school season

and we are going to bring on the first ever 30-minute Thursday guest listener to just talk about. And we got a teacher coming on. So great timing. I know you guys recorded earlier, but we're two weeks out from that. And today's the first day of classes. So timing feels right, teacher slash accountant. And we're going to learn a lot about her today. Yeah, we're going to learn about her. We'll bring her on here in just 30 seconds. Her name is Taylor Frazier. She is a teacher,

a listener of the show. She's listened since day one, which is fun. And she also is an accountant. And she's also an entrepreneur. She just started a juice business, which David, I know that you have some experience in it. And for any of our moms and dads out there, you guys know that this year, you've probably felt it because the increase in prices for student supplies is up around 7 to 8% this year. It is outpacing inflation. So if you're feeling it, I'm sure some of these teachers are that are paying for their own supplies, which is crazy. We did on Trading Secrets not too long ago. I just went on my Instagram page. I said, hey, guys, if you're open with it, share with me what you make. where you live, what you do, how long you've done it. Over 2,000 people responded.

And unfortunately, saddest part, which pisses me off, nurses and teachers are some of the lower compensated people on this list. And those people are changing the way we live and how we live and how we get healthy and the youth. And it pisses me right off. But the transparency is important. David, anything you got before we bring in Taylor Frazier? No, bring in Taylor. I just want to tease for the people out there. I've been meaning to bring it up on 30 minute Thursday. We'd be going off the rails a little bit. Jason is going. Jason and Catherine went to Cabo. Your content game was on fire. A couple of margaritas too many on some of those wedding venue looks at. But we're, I'm going to grill Jason. Just like we said, is Jared Freed coming back on the podcast?

Is Jason and Catherine going back to Kabul for a celebration in 2027? I'll get to that next 30 minute Thursday. But for now, Jason, take it away. All right. We will talk more about wedding details. And I think by next week, some big updates. But for now, we're going to finish the back half of this 30-minute Thursday with the one and only Taylor Fraser. Taylor, how are you doing today? I'm good. I'm really excited to be on the podcast. I listen every week. So I'm excited to be here. I love it. That is awesome. And I have David here with me, which we're so excited to have you on. And David, this is fun. I always love when I could do like a little co-host with you. We don't do it often. So we're new to it. But let's start off with this, Taylor.

Tell us a little bit about yourself, about your story, your career, and everything that we need to know. Well, my name's Taylor Frazier, and I live in Murray, Kentucky, which is about two hours northwest of Nashville. And I am currently a teacher, and I do accounting on the side as a side hustle for my brother's farm. And then I also just started a cold press juice company called Bluegrass Flow. So I'm doing a lot right now, but it's a lot of fun. And I started off as an accounting major at Murray State University, and I got my degree in accounting. And I went to work at a bank for about a year and a half, and I decided that I really hated it. And I was like crying every day.

I'm like, what am I doing? I have to do something else. So I called my alma mater and asked what was the fastest way for me to become a teacher. And they told me about an alternative certification program for areas of high need in teaching. So I said, sign me up. And I became a special education teacher. And I've been that for, this is my 10th year in teaching now. So over nine years.

Oh, my God. That is amazing. We have so many things to ask you about that career track and all the different nuances of things you do on the side. Especially the juice business. I know David is a big juice business guy, so he'll have some questions. Before we get into that, I'm just curious, so you listen to trading secrets, either give us something like this, maybe either feedback for us or your biggest takeaway or maybe an episode. You remember, just give us something trading secrets because it's the first time we've really had a listener come on

in in a really, really long time. Yeah, well, I absolutely love your show. But one thing I've really taken away from it was one of your guests was talking about Roth IRAs. And I've always had a Roth and had one of those. But I learned from him, he suggested to invest into a Target Date fund. So I looked into it and I moved my money into a Target Date fund. And for the past two years, I've had that and it's earned like a 19% return. So it's been awesome. Let's go.

That is awesome. That is a huge takeaway. A Target Date Fund, you've got to love it. David, I know you're buzzing over there. You want to get in here. You're looking at your chops for questions. What do you got? Well, I mean, trading secrets come for the laughs, leave with the target fund for Roth IRA.

We love to hear that. Listen, what a cool intro and story. I got to ask for anyone out there. Tell me a little bit about this accelerated program to become a teacher in high need area. Sounds like a no-brainer to do for someone who may be interested in it, who wants to pursue a different career, but have this as a backup. What's the time? What's the cost? Tell me about that.

Yeah, so I applied to be in the program. And as long as you get a teaching job, you're automatically in the program. And it lasts for two years. And during that two years, you are getting your master's in special education. So I did the program for two years. And you do pay for your master's courses throughout that time. So whichever university you're getting it through, it'll vary in the cost. And you end up with a master's degree and you're able to teach the whole time.

Oh, wow. There you go. I love to hear that. And what ages are you teaching? I teach at Calaway County High School, so it's nine through 12 special education. Okay. God bless you. Taylor, I was just, I know, so I mean, thank God for our teachers. And we were just talking about the fact that we do a lot of salary transparency here. And we had a bunch of 2,000 plus people submitted what they make, where they live, how long they've been doing it. And what kills me is that on the lower to bit end of that list were teacher salaries and nurse salaries, too.

of the most important jobs in this country. And so to me, that transparency is so important, the frustration from my end is real. Talk to me about what compensation has looked like over the course of 10 years. So when I started, I think I started out around 38,000, but now teachers start out in Kentucky on our pay scale at about 45,000. And if you earn a master's degree, that gives you about a $5,000 pay bump, and then I have a second master's in administration, so that gives you about another $5,000 yearly. And right now I would say I'm around $60,000 to $65,000 currently. Amazing. And as a teacher, I think it's state by state, but sometimes there are pensions or retirements set up, correct? I remember in New York, at least, right, where I grew up. I would like,

I remember being in high school. hearing the teachers talk about it. Like, I got five years left and I'm on pension. Get rid of these damn kits. Is there anything set up like that in Kentucky? So there is Kentucky teacher retirement system. And I know since I have been in the system, it has changed a little bit. But for me, I can retire after 27 years. And you cap out around at the age of 55 plus teaching for 31 plus years. but I know it's changed a little bit since then, and I think that's a problem because there's not as many teachers going into education now, and there's going to be a huge teacher shortage, and I just feel that we're severely undervalued, and just from talking with some people at the local university here, I know there's not as many people going into education, and if there's not as many, then we need some kind of compensation for that, so change in the retirement. I don't see as being it, but there's going to have to be something's got to give because there's not enough educators right now. There's not. Perfectly said, honestly, we definitely have a big supply and demand issue there.

And it looks like it's just getting bigger by the second, especially when you think about the way like 1099 freelance and entrepreneurship is blowing up. I think there's going to be a strong need for there and compensation will have to change. David, I could just see it in your face. You got some questions. What do you thinking? I got a question that I hate that. I got to ask you, Jason, relative to this conversation. We talk supply and demand. We talk undervalue. We talk salary transparency. We talk AI way too much and it freaks me out on this podcast.

But I got to bring it up. Is AI in the teaching world something we have to be worried about in terms of replacing teachers in giving curriculum and making sure all the knowledge is shared? I can't imagine, Taylor, how hard it is to make a curriculum plan for the whole year and follow and schedule and organizing grade. And robots do that in a second. that's what we use them for. Jason, do you think really quickly that there's anything we have to worry about for our teachers out there? I will answer the question. I actually want to hear, Taylor, what's your take on at first?

And then I'll give you my take. I think there's no replacement for in-person instruction. I know we've tried looking at NTI for snow days and things like that, but our district doesn't even do that because we know that in-person instruction is the best instruction. and so I don't think that the, I know my students learn best for me if I have a relationship built with them and they know that I care about them. And so I don't see how an AI could build that relationship and replace what a teacher is able to bring to the table. Yeah. And for me, I think like one of the biggest differentiators that separates us from AI and robotics now, because we're hearing about these robots in 2027 that Elon Musk keeps talking about that are going to be out there and available. I think the biggest thing that separates us is the human intelligence, the emotional intelligence.

And I think, like, in making sure that that still lives strong, at least, like, from a macro perspective in this country, I think is so important. Like, it is a public service that we pay and we support and we continue to build our education. A couple quick things, David, because I know you're at it. I want to just say, I think that AI is severely impacting the education curriculums. Like how are we teaching people to critically think in a task-oriented basis when AI is critically thinking in a task-oriented basis for us? Like part of the process of doing all these different curriculums we did actually isn't to maybe retain what the Pythagorean theorem is, but is to learn how to learn it and then regurgitate it and learn other things from it. That will change.

I think the last prediction I have like down the road is you see homeschooling like during COVID and after COVID has like increased a little bit. I think there are going to be certain select homes. Like this is, okay, everything I'm saying right now is a very wild prediction. I love it. Next to nothing, right? I'm literally speculating on a drop of information. I mean, like five, 10 years from now, it's going to be like, there will be robots that like live in our house like a nanny teaching our kids.

Like I don't think that's going to be the masses. I think it's going to be like, you know, super high net worth families who like are like, big on homeschool or whatever. and they'll have their little teaching robot. I think that's going to exist. Well, all I got to say to that is Taylor said that no kid will learn better than the one that you build a relationship with.

And I agree. And Jason, you said, emotional intelligence is the most important part. Stop calling your AIs, he's and she's and giving them feelings. I asked my, I chat DBT a question the other day and responded before the answer. It said, absolutely exclamation mark. And it pissed me off.

I'm like, don't know. You're not supposed, this isn't like, You don't put emotion behind it. You don't feel good for me for giving me the answer. You just give me the goddamn answer, robot. David, it's so mad when, like, someone calls. They're like, they have a name for like, oh, it's chatty or it's Julia or something. He's like, no, it's not.

It's a robot. Shut up. We got to get into juice, David, and you got to bring that up. Well, I'm going to right now is my second question. So I'm wondering if the juice company idea side hustle came from the fact that you are taking advantage of your summers and not having to teach all summers. Is that how it came up? Is that how you're using your time in the summer?

Yeah, so I do accounting, like I said, for my brother's farm, futile farms. And his busy season is the summer. And so I am able to use my summer off as like my downtime to really work on the farm things when they speed up. But also it does give me time for other things too. And so the juice business came from a combination of things. So one was with farming. my brother is a produce farmer and I noticed that he had a lot of number two produce that if it just has scarring on the outside he can't sell it to Kroger or Walmart and so it would sit there and

sometimes he could sell it to a food bank but a lot of times it would sit there and just go to waste and I thought we can not just have good food just rotting and then the other thing was I had twin boys and they're the best and so when I had them I really started looking into what me and my husband were feeding them. And I realized that a lot of the things had horrible ingredients in it or a hot full of sugar. And I really struggled to find a drink that they liked and was healthy for them. So I thought, you know, we can do better than this. So me and my husband together started the Cold Press Juice Company Bluegrass Flow. And so we get to use a lot of the produce from my brother's farm. And we make this really awesome.

tasting juice that's really good for you. And I get to feel good about giving it to my kids. And they ask for it every day and they love it. I got to hop in. This is the first person that's had direct product placement right on the edge of the screen since our second ever recorded episode in the history of treating secrets, Kevin O'Leary. Do you remember Kevin O'Leary had it? He would just right here. And I was like, of course you had that. That's amazing. Pushed that packaging looks good. For anyone that can't see the juice is this beautiful watermelon color juice. Like it looks amazing. Are you in retail stores? Yes.

We've only been in production since July. That's when harvest started. And so for about two months, we've been in the stores, and we're already in about 60 retail locations across Kentucky. We've pretty much dominated in western Kentucky and in the Louisville and Lexington area. We have a few stores in Indiana. And we're looking, I really would like to be in Nashville. So we're looking to push into Tennessee.

and you know you talk numbers so at a sampling event a lot of well I've read that people do about 12 units at their sampling event that's how many they'll sell and we're when we have a sampling event we're selling around six cases which is like 72 bottles so we like blow it out of the water so I just know that like it's a matter of time of getting it in front of the right person because when we are able to sample our juice and get it in front of people and have them try it and talk to them, they love it. So it's just a matter of getting it in front of the right person. And I know we have a really great product. So I feel like it's going to really take off. How much you sell it for? And different locations, it's different amounts. But around Murray, it's $4.99 for a bottle. And then

if you get into bigger cities, it's $6.49 to $6.99. How many ounces there? 16. Yeah. So one of my best friends has a juice company. Same thing. His family owns a produce in the public market of Rochester called Flavor City produce. We started it as a side hustle. I moved the way he kept the going.

It's been blowing up. They only sell it a public market, but they sell 120 gallons every Saturday, which is a lot of juice. Similar prices, $4 for us, eight ounce, $7 for us a 16 ounce. And then they go bigger from there and all these deals. But the juice game's no joke. What do you use for juicers? What kind of juicers you got back there? We actually, so I applied for a grant for Kentucky Ag Development Funds. And they, it's kind of like a mini shark tank.

So you go in front of them and you present your project. And they approved my project. And it's structured as a forgivable loan. But I get the money up front. And so I was able to purchase pretty great equipment that I might not have otherwise purchased. and so I wanted to have room for growth. So we have an X6 is the kind of cold press. And it's pretty legit.

Those things like juice for you. That's amazing. You wouldn't even, we'll go offline. You wouldn't even know how we started this juice company. It was ridiculous. But that's, that's awesome.

It's great to see your side hustles that are taken over and helping the bottom line and also making good on what your brother's doing. And another, like you said, food that was going to waste. And now you're taking food that would go in the garbage. And here it is. fueling your side business and making the world a healthier, better place, and you're the

benefactor of it. So a huge fan of what's going on here, Jason, huge fan. Huge fan. I was just so quickly Google the X-6s. I only see an X-1 here. It says, good nature. We got a price tag of, David, how much do you think? We used the X-1, and it was, I think, 20 grand when they bought it. Yeah, I got, oh, man, I had the price. It looks like it is 25,900 for the X-1. Is the X-6 bigger than that? She's shaking her head. like it's bigger than that it was 55,000 bucks well you know what you also gave us another trading secret there grants it's a great way for small businesses to get active and to put their messaging out

there and to make an impact and to do it in a way that should be done small businesses like this and startup should be supported and that's a beautiful story a teacher that's also an accountant that also is starting your own business you have the label you're in 60 plus retailers like it's a mother, a wife of everything. It's amazing. It's a really, really cool story. Taylor. David, do you have any other questions? No, it's great. For first guest that we've had on, this has been awesome. So thank you very much for coming on, Taylor. And thank you even more so for being a listener since day one. We really appreciate it. Yes, we so appreciate it. And your story is amazing. It's everything we would ask for and hope for. But we can't let you go.

we'll have given us a trading secret. You have to give us some kind of trading secret. It could be life. It could be as an entrepreneur, a teacher, anything career-wise, financial-wise, any trading secret we can only get from Taylor Frazier. I would say, you know, we only have so much time. So I would do something that you love. I hated being accountant, so I became a teacher.

And it's really fulfilling to me because I know that I'm at the forefront of changing the next generation of kids. And just the same thing with the juice. I know that it's also fulfilling because I'm at the forefront of hopefully changing the health habits of the next generation coming up. You know, we have a really healthy juice. And if I can replace their white monster energy drink, I see them walking around school with with my juice that's like high in vitamins A and C and high in electrolytes and good for your skin hair and digestion and make this healthy drink cool, then I'm going to feel. good at the end of the day when I lay my head down. So just do something that you love and that it makes you feel good. Don't waste your time chasing money or anything else. Yeah. And I also like

how you did it. You did it in such a intentional way, right? Like you want to be a teacher and then, or you, you change directions to become a teacher. You then figure out the system of teaching and realizing the time you had in the summers. You took your skill set from accounting to your brother's business. You saw the inefficiency in your brother's business. And, and, and, and, and, I'm sure at that point you got a couple bucks saved and a little momentum and system and schedules. So then it's like each launch pad gave you that next step. And I think it was it's done awesome. It was done perfectly.

And I think your mission's so beautiful. Like I see this is a watermelon flavor, right? Electric watermelon. So it's watermelon, lemon and cucumber are the only ingredients. Wow. Like a watermelon is my favorite fruit. And it's so healthy for you. So I think the mission is beautiful too.

David, anything before we wrap? Oh, that's it. I got a wife that's going on a girls night dinner and two boys myself upstairs and need daddy's attention. So you know all about that life. So you don't, Jason. So we'll just bond over this. Well, I do have a fiance that's at girls night right now.

Yeah, there you go. You're probably like, you guys want to talk more? I got too. I was like, can you be hanging out? Like, this is so much fun. This is a little 30 minute Thursday over time. Taylor, before you take off, tell everyone where they could find you and the product. Yeah.

So we're on all social media platforms at Bluegrass Flow. Instagram is Bluegrass Flow, K-Y. And then we have a website and we can direct to consumership as well. So www. www.blugrasflow.com. Check us out. Check it out. I'm giving you guys a follow right now, Bluegrass Flow.

And thank you so much for being on trading secrets. This was awesome. Yeah, thank you so much. It's been great. Wonderful. The Royal Canadian Legion is celebrating its 100th anniversary. And now our change has a $2 coin to mark this milestone. Honor the Legion's mission to carry forward stories of service and sacrifice to new generations.

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