Trading Secrets - JTA (Jason Tell All) 2023: Jason Tartick returns to the Trading $ecrets hot seat for a year in review…numbers, life and more!

Episode Date: January 15, 2024

This week, Jason is put in the hot seat by the voice of the viewer and the curious Canadian, David Arduin! In this yearly recap, Jason and David reflect on the predictions made last year,  make pred...ictions for 2024, discuss navigating missteps, what hobbies they want to explore, and what Jason would do differently. The Money Mafia gets their questions answered from different aspects of the year from a glimpse at the numbers on social, the talent agency, and of course the podcast. Jason and David reveal the Spotify wrapped stats and takeaways, impact of switching networks, where the show has seen growth, and which episodes were the top three and hopes for 2024.   What can be expected with his new book “Talk Money to Me”? What was his biggest splurge in 2023? What is Jason manifesting for the podcast this year? Can we expect live podcast dates?  Jason reveals all that and so much more in another episode you can’t afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: Declan O’Connell Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial 

Transcript
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Starting point is 00:00:00 Ding, ding, welcome to another episode of Trading Secrets. I only get to do that once a year so you know I'm taking advantage of it. We are here for Jason Tells All 2023. And let me tell you, from where I sit in the interview chair, And Jason, as the guests on this podcast, I used to really like it, right? But now we're three years into it. It's getting a little stressful. I'm not going to lie.
Starting point is 00:00:38 I got the bright lights on me. I got a ring camera. Look at us glowing up and growing up. But it is the best episode of the year for us. Two friends, talking shop, catching up on life, catching up on business. And before I introduce you to our guest, I got to thank the fans out there. Without the fans, without the listeners, without the money mafia, we're nothing. We don't exist.
Starting point is 00:00:58 We don't get to do it. TA in 2023. So one thing that we're going to get into over the podcast, we're going to get to all of Jason Tellall, we're going to make him score them. We're going to put him in the hot seat. We're going to talk financials. We're going to talk careers. We're going to talk professional.
Starting point is 00:01:11 We're going to talk opportunities. We're going to talk outlook for 2024. We're going to talk about the podcast. We're going to talk all things trading secrets. I got my new hat on. I got my swag on. We're ready to go here. And 79% of you are new.
Starting point is 00:01:26 One thing we learned in our Spotify rap this year is that 7,000, 75% of our listeners listen to us for the first time in 2023. So if you're sitting there wondering what the hell is JTA, 2023 all about. Let me introduce to you the guest. He always says the one, the only, but truly the one,
Starting point is 00:01:43 the only, Jason Tardick. Jay, what do you go for the listeners? Set the table up for them. What do you got for the listeners today on JTA, 2023? First of all, let's just give a round of applause to the one and only,
Starting point is 00:01:57 the curious Canadian, David. the energy's high. That was an unbelievable intro. I think even last year in the years prior, when we started the JTA, we just started off with the ding, ding, ding. This is the first time ever that I got the whole welcome to trading secrets on the opposite end. And I'll tell you what, I feel good. But also what's interesting is there are oftentimes, David, I have people in the hot seat. And after their interview, they're like, oh my God, I loved that interview. Like I talked about things I never talked about, but I'm sweating. And I can understand that because every year I go in the hot seat and I sweat a little bit. But why?
Starting point is 00:02:28 Because sometimes it's not comfortable talking about numbers. It's not comfortable talking about yourself for the good or the bad, but the purpose of this is to make impact through education. This is another time I'm in the hot seat. So if you're new to the money mafia, what we do, every episode, we have people go in the hot seat, talk numbers and career path. Well, if I expect that for my guests, I need my guests and listener audience to expect it for me.
Starting point is 00:02:52 So once a year, every year, we call it the JTA. I hate just saying it out loud because talking a third person makes me sick. It's called the Jason Tells All episode with a curious Canadian, as you guys know. And if you don't, does the recaps with me. He's the voice of the viewer. And now he puts me in the hot seat. He asks me all the burning questions, the things about my career, finances, personal, social, financial, professional life of 2023. And then we talk a little bit about what we can expect into 2024.
Starting point is 00:03:18 So that's a little synopsis of what you'll get today, the Jason tells all 2023. Jason, third year round, less nervous, more nervous, ready to go. How are you feeling in the hot seat right? now. So I'm ready to go because even through my three years of doing this, almost three years in the podcast, I become much more comfortable talking about numbers. But I will say when I look back at 2023, there's a whole lot of things that happened that I don't really like diving into. So, you know, that aspect makes me nervous. But the good news is I don't think you're going to go that direction. Well, that's a perfect segue because listen, people, if you're on here, if you're
Starting point is 00:03:52 TMZ and you're listening and you're looking for clicks, you're looking for someone Beatty, you can get the hell out. This is JTA 2023. And similar like we do with our guests, we don't pry into their personal life. We've had guests on. We've had people involved in Scandival. We've had people involved in Barso.
Starting point is 00:04:06 We've had people involved real housewives. We don't pry into their personal life. But we do talk about how what is happening in their personal life may affect their business. So, Jay, strap that seatbelt on a little tight here because we're not diving into your personal life. No, no, no. But we will dive into everything, how your life affects your business. Because one thing about being an influencer, as you know, and you're a
Starting point is 00:04:26 world that comes with the territory. You ready for that action? I think that's fair. One thing I pride myself on is living in the 20s, I always looked at life in silos. Like I always looked at, okay, I go to work and then work is not Jason. Those are two different humans. I have now ripped those walls down because I believe our foundation impacts everything. Our work success impacts our personal life and vice versa. So I'll get into business stuff when it connects to personal we're not getting into any other drama or BS like that, okay? I'm into it. And like you always tell our guests when you come on,
Starting point is 00:05:00 you say the beauty about a podcast is it's not live so you can cut everything. I'm going to say the same to you. Maybe I don't mean it. Maybe I can pull some strings behind the scenes and play anything that I want to play. But I'm going to say the same disclaimer to you, Jay. Anything you don't want in here, just two friends. We're talking shop. Anything you don't want in, you can cut you good with that,
Starting point is 00:05:16 make you feel a little better inside, a little warm and fuzzies. I'm good with that. And what I'll also say is to the listener audience. that's only listening to this right now on audio. Go to YouTube and subscribe because you're going to get to see some really good clips of David and I and our banter and a lot of our banters like reading each other. So there's things you're going to want to see. You can watch it on YouTube.
Starting point is 00:05:35 And before we get into this, if you're new to Jason Tells All, please on Apple or Spotify, like right now, just quickly slide and hit subscribe to show. It just takes one click of the button from your end and it really, really helps our end. We also have a Facebook group where if you have questions about finance, put them in there. we answer them daily. We have a Trading Secrets All Access group and also go follow us on Instagram, Trading Secrets Podcast. So there's my plug. David, let's get into Jason Tells All. I'm going to have to put you back in the guest seat. I mean, you're doing the host job right now. But, you know, some habits are hard to break. So we're going to get into it. And to start
Starting point is 00:06:08 JTA 2023, we're going to look back really quick on JTA 2022. We ended that episode by giving a teaser into what our lives would be like in 2023. Mine was simple. I wanted a Trading Secrets hat. let's go got it go on youtube check out the trading secrets at j and r wearing both versions and i want a live show a live show didn't happen for me in 2023 i'm going to tease that for 2024 but jay i'm going to read your quote for your teaser out loud and i just want your reaction on it it's been a year i don't know if you even know what you said to end to teaser 2023 i'm just going to say it out loud and i want your reaction to it you ready for this so this is last year at this time 2022 you had said to me tease what you think 2023 will look like, and this was my answer, correct?
Starting point is 00:06:54 100%. You can go back in the episode and listen to it. You said, I think 2023 is going to be a wild year. Turns, lefts, rights, up, downs, new ventures, failures, successes. It's going to be an absolute wild year. I don't know why, but I'm expecting the highest of highs, the craziest of lows, and tough learning lessons financially and career rise, and I'm ready to be a lot less risk-averse, end quote. Jason, now that we were in 2024 and 20203 is past, what would you say about your teaser line
Starting point is 00:07:27 from 2023? I'm not joking, David, when I tell you this, I don't get goosebumps off and head to toe. When you just read that, I got goosebumps. It's like I was a psychic because I would say that my tease of what I thought 2023 was going to be couldn't have been better. That was exactly how I would summarize my year precisely. yeah when I listen to it look I'm doing my homework I'm in the host seat I got to do my homework I went back and listened to both the JTAs from the last two years and when it ended
Starting point is 00:07:57 with that my jaw was legitimately on the floor I was like okay if anything that he's unhappy about in 2023 he can be really happy about his intuition because you nailed it I mean you nailed it for good bad or ugly better or worse like you were bang on with your 2023 so jay can I quickly before I get into some questions and some outlooks on our podcast and Spotify Rapps. Can I get a quick teaser for the people at home for 2024? Okay. Here's what I'm going to predict 2024 to be. It's going to be spontaneous is all hell. Love. It's going to be a little bit impulsive off the cuff. It's going to be less strategic and more just go and do. I think you're going to see a much more careless, Jason, just like,
Starting point is 00:08:40 fuck it, let's go. The way I'm looking at this year is I want kids, I want to have a family, I want to be married. And I hope that that's coming soon. As a result of that, I also recognize I'm in a really, really unique place. And at 35 years old, I have a couple bucks under my belt, and I have freedom within my career to go where I want to go and do what I want to do, how I want to do it. And I recognize and literally hope and pray that I don't have this window to do what I want, how I want for so long, because I'll hopefully have much more responsibilities and priorities in my life. And so I'm going to treat that year just like that. I am going to say, hopefully, this is one of the last years in my life, that I have that freedom where truly the only priority in my life
Starting point is 00:09:25 is me. So it's going to be go. It's going to be rip it and grip it. Try new things. Get out there. Take chances. Don't be afraid of failure. Care less about what people think. The one image I think of is just like riding a wave. And I think that 2024 is going to be quite a wave. Well, look, your your 2023 teaser, it was like one of those short ones you see on TikTok 15 seconds. Your 2024 teaser is truly a trailer. It's a movie trailer. Two and a half minutes, very well said. He said you had a couple bucks under your belt. We're going to dig into a couple bucks under your belt. But when you say, I'm just going to let my hair down. I'm going to be a little more reckless. Jay. I picture your hair slicked back. And not the corporate banker
Starting point is 00:10:04 pre-show. I use a pound of gel on my hair. I'm looking at Jason Tardick. Harris looked back, but it's flown in the wind. He's riding the wave. I like his shoulders are a little looser. He's a little more free. You're kind of taking 2024 on with the right vibe. I like that for you, Jay. I like it for you. Game on baby. Let's go. All right. So we're going to get into before really digging in and putting in the hot seat and getting that ring light on your face extra bright. We're going to really focus on our viewers here for a little bit. And just like we do every year, it always blows my mind. We're just going to have our favorite Spotify wrapped takeaways from 2023 as it relates to the podcast. I don't know if Jay, if you have any that to pop off the top
Starting point is 00:10:41 your head. I can get the ball rolling. What do you thinking about Spotify rap, the money mafia, the lizards? Anything that jumped out in your particular? Just in general, the show's growing. We're getting a lot of feedback. We love the feedback that you guys give us. As the show grows, we get more juice. Like, we get more excited. We invest more money into stuff and into the show. So I'm just really excited about the momentum and where it's all going. And I'll say this. If you ever see me out and about in public, please say hello. I've noticed, especially this year, year, I would say nine out of 10 people that come to say hello, it usually, David, is the podcast and it's not The Bachelorette. And of course, if it's The Bachelorette, that's cool too,
Starting point is 00:11:20 but it feels good that we're building something that's making an impact and that's a brand that's lasting. So that's my little 2024 synopsis. I love it. A couple quick highlights, couple facts. You know, you ask numbers out of your guests. I'm going to provide some numbers for our guests. We're up 74% in listeners, 99% in streams, 80% in followers, year over year, which is incredible. And one thing that always blows my mind, Jay, 105 countries. 105 countries streamed in for trading secrets. Let's go.
Starting point is 00:11:50 Let's go, baby. Let's take that momentum and keep going. Love it. All right. Questions from the viewers, you put up on your Instagram. Curious Canadian, he's got me in the hot seat. If you have any questions that you want to know about Jason Tells All for 2023, put them in here.
Starting point is 00:12:05 So in Voice of the Viewer fashion, I got one, two, three, four, five questions. from all different areas that your viewers, our listeners want to hear from. Are you ready for this? Jay. Fire away. From Locke's Sousa. What was your biggest splurge in 2023? First thing that comes to mind is I got a Rolex I did not need. It was my third one. It's the Sprite edition. And it was $11,250. One of the main reasons I got it was because I got it direct from retailer. The watch game's a very interesting game that if on the secondary market, you can sell watches, especially Rolex is in some luxury, for more than you can buy it directly. Rolex is a non-for-profit. Most people don't know that. So when you get offered a Rolex,
Starting point is 00:12:50 you got to jump on it. I jumped on it, $11,250. Right now, what's interesting is via the secondary market, I could sell that anywhere from like $18,000 to $22,000. Maybe that would be an interesting episode of Trading Secrets doing a full breakdown of jewelry, what jewelry appreciates and depreciates, but it's the Rolex Sprite. Leave it to Jason Tart. to have his biggest splurge in 2023 be on something that's directly related to being more investable to appreciate that he could possibly resell.
Starting point is 00:13:20 You got one in there first, Jay, that was just a big splurge that I just got to kick my feedback. Maybe it's as simple as I ordered $100 a McDonald's drive-thru and I just went ham one day because I wanted to. Is there a splurge that you just did for you, Jay? There's no business side. There's no money side.
Starting point is 00:13:34 Dude, it's so funny. You said that. The other night I got pretty drunk. And when I got drunk, I ordered $104.76 of IHop. A ate it all. Oh, no. Aet it all.
Starting point is 00:13:47 Eat it all. Chocolate chip pancakes. I got the mac and cheese, the chicken. I mean, literally the whole menu, ate it all. I'm proud of you. That makes me proud. Okay, that answered my question. I'm satisfied.
Starting point is 00:13:58 We're going on to Miss Asylum. What was the biggest financial mistake or misstep you made in 2023? You know, David, I think one of the interesting things is, I put myself in a tough position when I think about just living in Caitlin's house and not having any form of real estate or backup plan. And it did create quite a scramble. Those are things you don't plan for. But I think about the fact that I've invested in real estate, but I don't even have real estate. So the idea of if things don't work out, I'm now technically homeless and I have to get a house that can work for dogs, my professional life and everything else. I think about,
Starting point is 00:14:38 2023, that was a misstep. I've talked a lot about getting real estate, Airbnbs, investing in a studio office space, and I haven't done it. And if I did that, I would have had a little bit of a buffer. And because I didn't do it, when shit hit the wall, it collapsed on me, like, really hard. So that was a big, that was a big misstep. And I had to, you know, I'll tell you this too, David, I really don't like asking for things. It's a little bit of an issue. of mine, I had to call a friend and just say, hey, I'm in a really tough spot. I can't get into a place unless I'd literally just get a hotel day by day. I know, no, you have a place.
Starting point is 00:15:16 And it was Brett Kissel. Brett Kissel has a place in Nashville and in Canada. And he was in Canada with his family. So I knew his Nashville place was open. And I was like, I'll pay you anything. And a little shout out to the Kisels, I feel like I'll always be indebted to them. Because when I was at a really, really, really, really fragile point, he and Cecilia were with open arms just like,
Starting point is 00:15:39 Our place is your place. You take it as long as you want. If you try to pay me, I will not accept anything. And it gave me a three-week buffer to then get a place. But that was one that I should have prepared better for and should have been more prepared in general for. Great answer to a great question. Thank you, Miss Asylum.
Starting point is 00:15:56 Brett Kissel, just a good Canadian guy doing a good Canadian guy thing. So shout out to Brett. Now, when you moved to all these places, did you move yourself? Did you hire movers? I moved myself. There was something about the idea, especially moving out of significant others' house. I wanted to, it sounds bizarre, but I really wanted to, like, feel that and remember it. Moving out was really tough, especially when you find old things, no things like that.
Starting point is 00:16:23 But I'm glad I did it. And I'll never again move out of anywhere by myself. But like, I'll never forget that. And I think that will help me as I move forward. And I also had Best Buddy Hawk come in. He came and helped me move once. And then John Gurney came and helped me move. And then Tanner Adams is a local in Nashville that used to do some work with us and he helped me move.
Starting point is 00:16:46 So other than that, it was all me. And then when I moved into the new house, Peggy Mort, Tom Mort, and my mom and dad came in and they really helped out too. Well, here I am. I was about to chirp you for being one of those influencers that goes on and promotes a moving company to do all the work for you. And then you come back with just an absolutely heart-moving. purposeful, you know, necessary shoutouts for the people that are important to you that have helped you through a really hard time. So a lot better answer that I was looking for. So, but a good cathartic process for you know, matches the teaser that you said for 2023, highs and highs and lows and
Starting point is 00:17:18 lows. Sticking on the financial 2023, Jay, do you quickly have a best and worst trade of 2023, whether in the stock market or investment that you made? Yeah, big one. So this was a year that I'd recognize I don't have the time or capacity to be focusing, especially on short-term trades. I just don't. Things are getting busier. As things get busier, I have to outsource. So I now have majority of my money with UBS and they'll bring pitches to me. And if it's in cash, I'm sitting at about a 5 to 6% return right now. But a big move we made was into one of their S&P funds. It's a tax strategy fund. And I won't get into the minutia of how it's set up. But essentially it's an S&P fund with a tax strategy implication. And I put in, I think like 250 or
Starting point is 00:18:04 300 grand into that fund. And last year for everyone that isn't aware, S&P 500 was up over 25% for the year. So that was a big year. And then I took a couple shots to at a KKR fund, which is pretty good. And then a credit fund, which is pretty good. So it got really good with like the process of making money on my money by outsourcing to some of the best professionals in the world that know how to do it. Benji Walker, a little shout out. That's amazing. And you already went over your worst, which is obviously the rent and the housing situation. You said S&P was at what, 20 what percent? Over 25 percent for the year of 20, 23.
Starting point is 00:18:41 Now, is that bad news for hedge funds? Aren't hedge funds created to outperform the S&P? Yes, hedge funds in general are created for that. And I'm sure they had their hands full doing that. Yeah. Okay, wow. Interesting. Look at me with my knowledge here.
Starting point is 00:18:55 We're going to move on here. LB. Strike. This is a really interesting question. Jason, what is something new professionally you would like to try or get involved in in in 2024. Ooh, I just want to try hobbies to see if there's professions behind them. Like, I see people that anchor TV shows. I just, like, want to go to a local show and, like, anchor for a day.
Starting point is 00:19:14 I have, like, all these random hobbies. I think I have them written down, actually. I want to take dance lessons. I want to take boxing. I want to take jujitsu. I want to take acting lessons, singing lessons. I don't know if I said piano lessons. I want to learn a little bit more in the whole speaking space.
Starting point is 00:19:31 I want to do, like, more work and potentially marketing. I mean, obviously I have a lot of aspirations, but I want to get into more owning some like brick and mortar operating type businesses that aren't the sexiest. For example, like a car wash. I'm not sure that that will be the answer, but like maybe some kind of franchise. So we'll see. My goal is I want to try new things this year because I think behind hobbies and passions, there's a lot of career directions.
Starting point is 00:19:57 So that's one thing I'm going to work on. Well, Elby Strike definitely got her money's worth with that question. and all those answers to go back to your teaser for 2024. Jason's hair slick back. He's riding the wave. He's dipping his toe in all the different waters. And, you know, maybe you could lean on a couple podcasts guests that we've had on with some of those brick and mortar.
Starting point is 00:20:14 You got Tyler Cameron with three natives, his Isai Bowl place. And you're Stephen McBee from Joe Millionaire back in the Joe Millionaire days. He's got the McBee car washes. He started the Midwest. So that's trading secrets right there. Networking through your dreams and aspirations for 2024. Yeah. We'll see.
Starting point is 00:20:30 I also had a dream that I just. want to work on a movie set. Like at some capacity, I want to see a movie or show be filmed. I don't care if I'm an assistant. I just like want to be on a movie set and see what it's like. Yeah. I mean, that's the last weekend. We had Olivia from Southern Charter on and that's what she said her favorite job ever was, was just being a PA on a TV show. So I like it. I like, I like you manifesting some of those things. I definitely see them becoming a reality for you. It goes back to the, it goes back to David, the whole idea of like the 2024 T's like, I just want to like try new shit this year and see like where I'm like, oh, that's cool. That sucks. That's stupid because I feel like
Starting point is 00:21:02 I have the freedom to just try new shit this year. So like that's what I want to do. Just try new random shit. You definitely do because as I've vented to you in our personal text, my life, I don't have freedom to do anything and I'm bogged down more than I've ever been. So Jay, I implore you. Go do it. I'm your biggest supporter in this. Here's a question from Nicole S.O. Banksy. Really interesting question, Jay. If you could change one thing about your year, what would it be? Good question. That's why I'm here. here for. I'm here to supply the tough questions. If you thought you were going to come in, JTA, 2023, my third year doing this, podcast is growing, more numbers, more listeners. And you
Starting point is 00:21:39 expected little layups? Uh-uh. I want you at home plate. Pitch is coming 105 miles an hour. Crowds going nuts. You got to focus in. You got to narrow it down. You got to hit out of the park. Let's go. What do you got for us? I got through learning lessons. I had learned the ability to create healthy boundaries for myself, I got good at that, especially in the fall. I let those boundaries fall down and had to learn the hard way a few times from those boundaries coming down. So what I would have done differently is when you got boundaries to protect yourself, understand that, keep those in check. Because if you let those walls down, you might get smacked in the face a few times. Boom, there you go. Jason, reflection.
Starting point is 00:22:25 acting, making changes, getting better for 2024. I absolutely love that. And Jason, this isn't coming from me. This is coming from 3-0-5. Jason, are there talks for you to be the next bachelor? If so, would you do it? I don't know. It's not for me.
Starting point is 00:22:43 Jay, I am the voice of the viewer here. You can just, you can, this, I'm just, I'm just relaying what the people want here. That's it. That's all I'm doing. Putting you in the hot seat. I've seen some people in my comments say that, like on posts and stuff. It's all like super, super kind of everyone that says that. That's nice.
Starting point is 00:23:01 I think I'm probably too old. I think for, you know, 35 for a bachelor, I feel like it's kind of old. I don't think I'm going to ever, ever have to worry about that predicament because I believe my ex kind of has a hold on that franchise. I don't know. Well, I guess time will tell. I don't know if the franchise has any interest in ever knocking on my door for anything. it's hard to answer that.
Starting point is 00:23:22 If you're sitting there and saying to me, like, if they came to your door right now, today, would you consider it? And the answer is, of course I would consider it. I don't think they're coming to my door anytime soon. Let's just say that. You're closer to Golden Bachelor age than you are the Bachelor age. Yeah.
Starting point is 00:23:35 I'm also at 35 years. They're going to have to do like a tweener age, like almost Golden Bachelor. Exactly. Exactly. Over the hill, but not quite Golden Bachelor. You've been on the show before who, I don't know, maybe it could be another mid-batchel.
Starting point is 00:23:48 No, I had to ask it. There's so many people. who mentioned it. So if there's people tuning in to see if that question was going to be asked, you better believe the curious Canadian is going to ask it. Just curious, let's say they knocked at your door. Let's say hypothetically you thought about it. Do you think it would impact your business in a positive way? And would you have the same negotiation strategy as you've talked about on this podcast before and saying, okay, it's me or these people. I'll do it for free knowing there would be a financial gain professionally at the end of it. I'll say this. Like if I do any type of reality show,
Starting point is 00:24:19 if I were to do another reality show, I wouldn't at all care about the money because it's such a short-term way of thinking about it. I would say, like, does it make sense or not for me to do for just my current infrastructure and the things I have going on? You know what I mean? So for me, any show that came to me, I would be much, much more inclined to say, I'm not worried about what I'm paid, but more like, how does the contract tie me up? What are some things to think about? So those are that. I've had, you know, Dave, I've had a few shows come and talk to me. Some are, there's a couple that are still like, yeah, give me more information, let's talk. And a couple I turned down, but I have no idea. I don't know. I guess we'll have
Starting point is 00:24:59 to see, but I mean, listen, David, I just told you this is 2024, the year of like, impulse, just do it. So I don't know. Just, you know what? Why not? Why the hell not? All right. So let's say, I'm not going to say gun to your head because I don't, that's a little too serious for me, but let's say I'm going to clip this right now. Will Jason Tardick be on be on a TV screen in 2024? Am I predicting? Yeah. No, this is too. This is putting you in the hot seat. I'll say Vegas odds. 55% chance, yes, 45% chance no. Okay. Okay. And what type of TV do you think that would be if you were to predict? Unscripted. Okay. Unscripted TV. There we go. Jason Tartick, clip it. Going to see if it's going to happen. And you can take it a little bit.
Starting point is 00:25:47 bit of a breath, Jason, because the questions from the viewers, they're done. Okay, now you can just any questions I could ask, you can just blame me, your buddy here, David, the Curious Canadian, sitting over here. So you've, you've passed the test. Congratulations. Take a sip of water. Lean back. And we're going to get into little business, JTA, podcast, personal revenue, 23. Okay, you ready for that? You're happy? We've moved on. Turn the page. Turn the page. Let's go. JTA. I'm ready. All right. Trading secrets. Here we are. So, okay, I guess. I guess there is an unscripted show that is slated to come out in 2024. And if that comes out, then you'll see me.
Starting point is 00:26:23 I don't know. There's Evan. This is why we keep Evan around everybody. Everyone in their life needs an Evan Sarr. And here he is in the background just coming in hot. For anyone that doesn't know, Evan's a business partner of mine and also works on like my day-to-day management and podcast production. So thanks, Evan.
Starting point is 00:26:38 Feel free to chime in any point that people love Evan. We love Evan. He popped into the perfect time. He's going to make sure that the numbers that we provide are accurate. and we're getting all things trading secrets. Jay, you got the hat on. I got the hat on. We're building on merch.
Starting point is 00:26:51 We're building the podcast. The podcast is growing. And I got a question for you, Jay. It's your own podcast. Do you know what the top three episodes were of 2023? Yeah, Michael A was number one. Carly Waddell was number two. Tyler Cameron was number three.
Starting point is 00:27:07 And then I was like Tyler Cameron and Chris Harrison were pretty much tied. Those were the big ones. And Michael A, you know, it's interesting. Like if you look at the strategy there, Michael A tells me that him and Danny broke up. I find it fascinating because we do a lot of educational stuff, but from a business perspective, and it also kind of connects and ties a little bit
Starting point is 00:27:28 to the interview that we have coming out next week with Nick Viall. Entertainment will always, always, always, always, in United States of America, sell over education. Right? And that was, while his episode I thought was educational and with a lot of business stuff, it was definitely the entertainment factor of him talking about the relationship
Starting point is 00:27:50 that made that the number one show. We've had some big guests on this show. Michael A's a big guest, but we've had some really incredible topics like FBI negotiation, McLemore, all these. That was number one. Go Michael A. You did well.
Starting point is 00:28:04 Go, Michael A. Chris Voss was our number one most shared episode. Oh, that's cool. There's a little education. There's a little education that got us through the top. Jay, do you think that the podcast is still aligning with, you know, in 2021 when we started it, it's still lining with the purpose of the podcast? Do you think it's still educational, money-based, finance-based?
Starting point is 00:28:21 You feel good about the direction and the core values of our pod? Yeah, absolutely. It's financial transparency with what's like relevant and happening in the world today. I think where we could be better is two things. One, I think we can niche down. I think we can get like very specific guests because some people love, you know, they want to hear from Olivia Flowers. They want to hear from Chris Harrison and grocery store Joe.
Starting point is 00:28:42 And, you know, look at our top. If I look at my top 10 episodes, David, for 2023, I'd say about 80% of them come from Bachelor Nation. As a result of that, we know what the people want. But there's also people who want just specific education. Tell me how to get the best mortgage rate. Tell me where to get the best credit card. So two things we got to do is in this year is we have to give those people what they want. That's one. And two, people also, I've heard a lot of feedback of wanting to know more, especially now, like being single, having a whole different type of personal life, like stepping into, like, relationship and Jason opening up more. Like, give us more. We hear you do the 60-minute
Starting point is 00:29:18 interviews where, you know, you're drilling people with questions, but we want more perspective and thoughts on your end. So those are the two areas we got to improve. Are you telling me that we need Jason tell all weekly? I don't know. I don't know about that, but we need something. We'll see what we can do. I don't know. Adjustments to come. You'll see. Yeah, no, I like it. I mean, you ship me this ringlight. I'm feeling pretty comfy in this chair. You know, I would love to maybe give some insights and pull some things out of you. And people have been clamoring for two episodes a week. I've always been wanting to try it. You always want to try it, you know, 2024. If we're riding that way, if our hair select back, Jay, I think we might have to try it out. What are your thoughts?
Starting point is 00:29:55 Everyone stay tuned. I like the idea of it. I like the idea of it because it steps into what we could do better with the show. And I know we're going to get into more money questions. It will also help us drive revenue for the show. So more to come. Yeah. And let's let's call a spade to Spade. We've had a lot of great guests, but I think the reason that our podcast download numbers that will talk about are fairly consistent is at the end of the day, Jay, a lot of our listeners, they come on for you. You've done an incredible job transitioning into the podcast space, into the host base. You're genuine in your approach. You put a lot of research in, a lot of asked a lot of questions, but a lot of people want to hear from you. I think that's why the recaps do so well is because a lot of
Starting point is 00:30:32 it gives you a chance to give your opinion and your take on things. And I think that if we did, let's call it a love and life, I don't know, spitball in here. Thursday episode, 30-minute hitter. Maybe we have our drink of the week going on, a little espresso martini for you, a little fine-crafted cocktail for me. I don't know. Maybe if we did something like that,
Starting point is 00:30:52 maybe it's something that our viewers who could let us know in the reviews of JTA, if they would want that, could let us know. Yeah, let us know the reviews. Give us five stars. The second book I got coming out is called Talk Money to Me. So it's all about loving money. so maybe there's a show there, loving money. I don't know, David.
Starting point is 00:31:08 I love it. I love it. Okay. Downloads-wise, can you give a little insights to the people at home who may be listening? You know, we'd say that we're growing in viewership, but are we growing in downloads? What's that looking like?
Starting point is 00:31:18 Yeah, downloads are about up 50% year over year. Wow. Good for us. You imagine downloads being up about 50% is great. We talked about the Spotify wrapped everybody just to give context that's only for people that listen on Spotify, so that does not capture Amazon, Apple, or anything like that.
Starting point is 00:31:33 So we're up about 50%. this year. Now you think about episode output, we do one a week, 52. If we did two a week, that's 104, of course, downloads would be up. So if we're trying to increase downloads overall year over year drastically like 100% plus, yeah, make a better show, get better guests, have better production, but also mix in some more episodes. So we'll see. All right. That kind of parlay is in my next question. Money made, gross revenue on the podcast, up year over year? Yes. Yes, no, maybe so. Up. A report I have says that in, 2022, we did just about 270K. It looks like 2023. We did about 325K from the podcast. Interesting year,
Starting point is 00:32:15 though, because we switch networks. And switching networks has an impact on when you can start monetizing for the new network. So that was something different about this year. Yes. And let's talk about that a little bit. One of the questions that we did get from a viewer was, how has changing podcast networks impacted the podcast? Has it been a pro or their cons? What's the biggest thing that you've liked from switching? Do you miss anything from Deer Media? Anything you want to touch on there? The challenge with Deer Media, and first of all, kudos to them. Michael and Lauren built an unbelievable company and it seems as though it's growing at a really fast rate just from perception. Issue I had, we started early and early. We got a lot of attention and we were doing well
Starting point is 00:32:57 and we were getting about, I think it was around like the 3,500 to 4K, in the 3 to 4K per ad. So if we were getting like 3, 4 ads of an episode, it was unbelievable, right? That's a good week of work. But the problem is we noticed that as more shows came on, two things happened. Our ad volume decreased, so we weren't getting as many ads. And we were given reasons that to me had no economic sense of why our rate had to go down. Why do I say that?
Starting point is 00:33:26 I'm taking accountability and being aware. The reason I had issues with it is because all of our numbers were increasing. Our downloads were increasing. Reviews were increasing. Our engagement rate was above market. Our subscribers were increasing. So if our social media was increasing, so if all numbers are increasing, your business is performing better, I had a tough time thinking about why do we have to do an ad for less.
Starting point is 00:33:50 and then it just seemed as our show growed when Deer Media was growing, our priority level went down and our revenue went down and their ability to want to retain us went down. So it was a little interesting. So we shopped out, we talked to, you name it, you name a company out there, we talked to them.
Starting point is 00:34:13 We got about four or five deals. We went with Audio Boom. Audio Boom offered us a minimum guarantee, a six-figure minimum guarantee. I think it was just like right at the 100K mark. And then the beauty about audio boom is we got an 80-20 split. So we get 80% of the revenue. That is very rare in this market.
Starting point is 00:34:31 Typically, you're going to see people get a, they'll only get 40%, they'll get 50%, maybe 60%. Some get 70%. I've never seen an 80-20. We got an 80-20 split. Now, what that means is we get 80% of the revenue. We also negotiate because I own an agency that our agency can sell it. This was a miss.
Starting point is 00:34:51 Our agency has done a great job this year. We'll talk about the numbers. Our agency has absolutely sucked at selling into our show. Evan, pick it up. That's because, quite frankly, if you look at opportunity time, opportunity cost, their time is being better served working on the bigger deals. But one thing we have to do in 2024 is use our contacts, use our network to be selling into our socials and to be selling into our show.
Starting point is 00:35:17 And that is a huge, huge F for 2023. That is a great answer. It puts a lot of context. If you were wondering why we switched. And I know from a viewer, sometimes you can't even tell that you switch. Can I give one more thing? Yeah, of course. You can give a lot more things.
Starting point is 00:35:31 Yeah. When you switch networks, your networks need sustainability. They need to understand what your audience looks like, even though you're coming from a new network so that they can sell in. So the new network will usually take a minimum of 60 to 90 days to start turning deals. So when you switch networks, that also creates a gap in when revenue will come in, and then, of course, when it will be paid out. So that's a huge transition point.
Starting point is 00:35:57 You're going to hear in Nick Vial's podcast, I'm teasing it again because we're talking podcast, he'll tell you the dollar amount. He didn't make his first dollar of revenue until month 10 of Vial files. So it gives you perspective of a show that's much bigger than ours, what happens when you transition networks? And one thing I want to touch on, too, one of the biggest pros that we've had from switching networks definitely has been the flexibility in a recording times. We're recording 2 p.m. on Saturday.
Starting point is 00:36:22 Dear Media, everything for the week had to be in on Thursday for our flexibility and schedules in different locations. I think that's been a huge positive as well for us. Jay, you did mention though, now you've been on some bigger podcasts, right? Vialfels, we've been on chicks in the offense. You've been on Gary Vee. You've been on the Today Show podcast. Is there a big takeaway when you sit in those and you talk to them about the business,
Starting point is 00:36:43 the analytics of their podcast that you're saying, holy shit. I got trading secrets, we got to step our game up, or we got to get to that level. This is what I'm going to do to get on those levels where they're obviously, you know, we talk of our gross revenue being around the 350K mark to get it into a seven-figure mark. Yeah, the biggest thing I've noticed in the big podcast is, while the hosts are all great, the team behind the hosts that are driving them, right? How great are they're editing clips? How amazing are their teasers?
Starting point is 00:37:15 How quickly can they book the most relevant guests? How are their production and bookers thinking four months in advance of who will be the best guest to get for April? How are they selling into the show? And then how are you redeploying revenue? All those shows you just mentioned, all of them have massive teams behind them or very effective teams. I think about chicks in the office. Their Instagram page. I don't know the analytics.
Starting point is 00:37:43 if one thing happens in pop culture, whoever's running that page, it's out there 20,000 likes. And that is a huge motor for their Instagram, and then the Instagram will convert listenership. So what I've noticed in all those scenarios, it's the production team behind them. Let me give you an example of someone who is just the best of the best. And while he has a great team, I think his hosting ability is just unbelievable, is a guy like Howard Stur. or a guy like Joe Rogan. I mean, love him, hate him. Those are guys that just have the best hosting abilities I've ever seen.
Starting point is 00:38:21 But I think a lot of it's time and then creative execution behind the scenes. Okay. As we turn the page from the podcast, a lot of those things we're going to try our best to take into 2024, Jay, if you were to manifest one thing for our podcast, could be a guest, could be a goal, could be something you want to add. You're manifesting right now. You're sending your teaser out for Trading Secrets 2024. What are you manifesting for the podcast?
Starting point is 00:38:45 I want to get a much stronger private community. So the networking group, getting out masterclasses, like building that private community to the next level. And then I want to bring Trading Secrets out. I want to get live with Trading Secrets. So those are two things I want to accomplish. Yeah. Let's do it.
Starting point is 00:39:05 That was my manifest. It's continued on from last year as doing a live show. So that's all things podcast. Thank you to our listeners and everybody for sending your questions in about the podcast. We're going to turn the page. We're going to turn the heat up. Jay is now going to have to crack to open the vault on his personal career finances, professional abilities.
Starting point is 00:39:26 The moment you've all been waiting for, Jay, you ready for it? Yep. Let's go. All right. We're going to talk social first. Social, obviously, as we know, is probably your biggest revenue stream for your income before we get into the growth and the dollars of sense of it. I'm really curious, Jay.
Starting point is 00:39:41 Talk about the last 90 days of your life, maybe the last, you know, 120 days of your life. Have you noticed a different in your socials from engagement, from insights, from impressions? Let's start there and then we'll get into the dollars and cents of it. Okay, so let's just pull up. I pulled up the last 90 days of impressions on Instagram. Let's just run through some of these numbers. So total impressions made in the last 90 days, $83.5 million. So that says that's up like 30%.
Starting point is 00:40:09 So that's, you know, I feel really good about that. The accounts reached in the last 90 days. This is interesting. 731,000 followers that we reached in the last 90 days, 4 million non-followers. So if you guys see this out there, just please. Those are the people you can't stand. Just hit the follow button. I'm begging you.
Starting point is 00:40:31 That's it. I can already tell you what he's going to say. Please, just hit the follow. You're already there. I'm doing the work. You're already there. Come on, we can tell. It really helps.
Starting point is 00:40:42 You hit the follow button. It really helps. JTA 2024 is going to be even more special. Throw my guy a bone here. Hit the follow button. You're already on his page. Quit lurking, quit stalking. Just hit the follow button for my guy.
Starting point is 00:40:54 But no, that makes... You know, one strategy you could do actually is like make your account not public, private. So if people want to see anything, they have to follow. But that could also screw up your engagement. Let's quickly go to followers. We talk numbers here. So it looks like just, I'll just go to Instagram. The main demographic of my following is 25 to 34.
Starting point is 00:41:13 It's 46.4%. And then 28.2% is 35 to 44. And the big cities are New York, Chicago. We got Toronto, L.A. There you go. And it is 95% women, 5% men. Which I think has gone up from, oh, no, your Instagram profile. That's pretty consistent.
Starting point is 00:41:31 Really quickly, I'm going to rattle off your growth on all your platforms year over year. You grew from 155K to 202K on TikTok, so 50K growth there. You grew on Instagram by 20K to 8708K. Your Twitter actually lost 1,000, but it pretty much stayed the same from 133K to 132K. Your YouTube subscribers for Trading Secrets Podcasts up from 12,000 to 20.5. So that's almost 100% increase there. And then your old restart page, which has been rebranded to Trading Secrets, Instagram page from 132 to 150.
Starting point is 00:42:06 My question to you, Jay, has the Trading Secrets rebrand from Restart helped? Are there any of these areas that surprise you? And there are any that you're really looking to continue to grow specifically in 2024? Yeah, so two others. LinkedIn, we have now, I've put in some folks on LinkedIn last year because people are saying to do it. So I now have 10.7,000 followers over, I don't think I had it like really any before that.
Starting point is 00:42:28 And then Threats. Threads is a new blowing up platform. Didn't have any, of course, last year. have 81,700 now. So followers in general, I have a number that's all up like 1.29 to 1.475, which is overall 14% increase with the biggest increase coming at YouTube subs. Transitioning from Restart to Trading Secrets, no-brainer. Restart is a consulting company.
Starting point is 00:42:49 Do consulting for small businesses. Trading Secrets is for the masses. That's what we do on this podcast. So it was an easy transition. And we've grown that Instagram page 14%. Love it. Any specific area, any platform? you want to grow 2024, you manifested, you can only pick one. It had the biggest growth.
Starting point is 00:43:07 What would it be? Number one biggest growth. I would love it to be TikTok. I just think so many things are moving in that direction. So TikTok is definitely, it looks like your five, 10 year plan is TikTok, your foundation's Instagram. So if I had to pick one, it would be TikTok. All right. Well, hey, hair's down, right in the wave. You're dipping your toe. If you do all those things, Jay, if you take piano, if you take you just so, you take some singing lessons, some dancing lessons, throw a little TikTok. I don't know. Just saying, get the hips moving.
Starting point is 00:43:35 Maybe they don't lie. Maybe the people love it. Maybe they'll hit the follow button. I love it. Let's go. All right, big question. We always add the germ roll in here. People have been waiting.
Starting point is 00:43:44 Thank you for waiting this long into JTA, 2023. The question is, Jason, did you make more in 2023 than you did in 2022? I think if you look at overall how much I earned, it might have been more because of investment income this year. But I made a little. Less. I made less. You heard all those social media numbers, right? They're all up. I made less on social media, like social media speaking, anything like media related, right? I made less
Starting point is 00:44:12 this year than last year. What do you think that? Why do you think that is? Is that you, or is that the trend in those platforms, you think? I think, I would guess, here's what I would suspect. Last year, I did around 1.2 million in this category, right, with this stuff. This year it'll be and I'm still waiting right it's January it's mid-January so we get all of our reports for our accountants like in a month or two right they'll take projections for what taxes should be January 15th but I don't have the exact dollars but it's around a million I believe that's my understanding maybe a little less maybe a little more but it's down probably 25% from last year here's why I think it's down if you drill down okay I'm getting into personal stuff here but I'm
Starting point is 00:44:58 getting into facts because it explains the business case. This is some of the issue when you have revenue being generated from things that you're doing personally, such as social media, right? So the exact date, it was, it was July 8th that Caitlin broke up with me. August 6th is the announcement and then I stayed off social media for a few weeks and then after that you're like very, very softly getting into social media. Any deal that I had in July or August or September, even for that matter, October, I'm either not going to do them or push them, right? I'm not selling a mattress when I'm going through what I'm going through right now. One perception, awful, and two, I don't, like in my heart, I'm like, no, I'd rather not make money. So as a result
Starting point is 00:45:52 of that, lost a couple deals for sure. They didn't want to deal with the push. There was time sensitivity. And so I was like, all right, take the money off the table. I'm not going to do those. Or they got very pushed. So, you know, I was posting these ads in maybe late October, November, December. I think that's more of the reason, because the social media influencing space and monetization of it is, you know, my followings grew, my engagement grew. So, and then my pipeline's up big. So that is how I would describe it. Okay. That's a very, very good answer. really got in the weeds there, provided some good advice. It took the, took some of the questions I
Starting point is 00:46:29 had. Aubrey Bade said, how has the breakup impacted business financially? Has it given you any opportunities? Is it what you're expecting? Have you noticed a shift in any type of deals? I could touch on that, though, just a little bit more. I think it's, I think it's a good question. I was expecting mass exodus. I don't know. I was expecting it to get, I was expecting to get blasted. Oh, I thought I would lose every follower. I thought business would be like just completely blow up, maybe because I'm a little bit of a pessimist, but it didn't, right? Like, everything stayed the same, grew, got engaged. Deal flow's been great. So yeah, I expected it to just be an absolute disaster, but it hasn't been, which is always nice. Love that. As we look forward
Starting point is 00:47:11 to 2024, Jay, I know you're big on pipeline of deals for yourself. So you always like to be in this $100,000 to $200,000 range of deals that are happening or in process to happen or lined up to happened. Last year you got up to the $200, $300,000 mark for this pipeline. A couple questions here related to that. M.T. Carolina, Lorna, says, are you still saying no to deals? What is the cash value in deals that you turn down? And Lauren Wojo, too, asked, do you worry about becoming a 50-year-old influencer losing fans as you get older? So with all those things considered, understanding your pipeline, where you're at, now you're single, you might have some new business opportunities These are brands that want to get attached to you.
Starting point is 00:47:52 What does the pipeline look like, Jay? What is your forecast? Are you still saying no to deals? Give me all that. So I still say no to deals all the time. I say no to deals when the rate isn't right and the actual brand doesn't align. Those are the two main reasons that I say no. Because there's been this big push of these deals getting executed and stuff,
Starting point is 00:48:11 the pipeline is actually the largest it's ever been. The pipeline right now is around $800,000. For people that don't know what pipeline means, pipeline means that the deal has either been signed or it's been posted, but the deal has been executed and we're in the process of working it, finishing it, invoicing it, or waiting for payments. So it's likely that a pipeline moves from sign to full payment and I would say 120 days max. And that's at 800K. So it feels as though 2024 should be like a really big year from a financial standpoint. But we'll see. Like I said, tomorrow, the switch can flip and all
Starting point is 00:48:47 this could be gone. Instagram, TikTok, all these things that drive a lot of social media and monetization could be gone in a second. The other question was about, do I want to be a 50-year-old creator? The answer is like, if I am, great. Does age impact that? I don't know. No.
Starting point is 00:49:06 I know 70-year-old creators who absolutely kill it. I know eight-year-old kids that absolutely kill it. Like, I don't know that age technically connects. the whole world, the word influencer is such an icky connotation. I get it. Creators supposed to be like the fancy way of saying what that is. But in general, what I have found is that in 2018 is when this started, right when I got off the show, started doing deals. And everyone made fun of me. Friends chert me, people from the corporate world, like what the hell you're doing? And what I've seen is the transition. Like now my mom's like, wait, how do I post? What do I do? And now
Starting point is 00:49:40 you look at the younger generation. They want to become creators and stuff. So I think the idea is like, As long as this is still going, I'm going to still be here, still keep doing what I'm doing, but finding more long-term plays inside the world of this space, like having an agency and outside and other ways to hedge against it, is definitely part of like the overall business and financial strategy. And all those people in 2018 that thought you were crazy when you left the corporate world, your Instagram's only grown, your social revenues have only grown, everything's only growing, you're 35, you're not 50 yet, just, you know, give yourself a pat on the back,
Starting point is 00:50:14 Take a breath there, and you're doing okay, Jay. I think you're doing okay. We're doing good. We're doing good. Things can be better. Things could be worse. What I feel is I just feel like I feel grateful because I think about all this stuff, David, all this, whatever you call it, right?
Starting point is 00:50:29 Like fame or spotlight or or creator work or whatever. For me, the number one thing, the only thing that I really, really, really truly care about when it comes to the business side of it is it provides financial freedom, right? Like, I can make enough to then do what I want. have to go to the boss telling me what to do or go back to that corporate crime. Like, it gives me the freedom professionally, which is, to me, the biggest blessing in the world. And you got the book that comes out, talk money to me. Dropping when, Jay? In stores, when? Talk money to me. It'll be out in April. You can pre-order it right now on Amazon. There's nothing that would mean more to me
Starting point is 00:51:04 in the world than if you gave that an order. I think it's $25, $30 right now on Amazon. The whole concept, eight numbers. Eight numbers you must know about yourself. And if you have a significant other, how and what you must know about their eight numbers, what those numbers mean, how to improve them. There's a full glossary in there. If you're confused on investing or how to invest, it gives you steps by steps of how to invest. And of course, of course, it's love and money. There's some good storytelling. All right. Really quick, rapid fire in the book. Ready? Yep. Are you looking to beat revenue from book one on book two? Yes. Okay. Is the advance you got similar to the book one or different? It is, it's, I was a two book advance. It was like,
Starting point is 00:51:43 It was like $250,000 or something for two books. It's like $200 or $250,000 for two books. So that was signed, man. I was signing like 19. So this is the second part of that. And have you got paid all that money or some of it held on until the book releases, second book releases? I've gotten paid almost all that.
Starting point is 00:51:59 The last payment will come in once the book hits the shelf. So the majority of that money has already been sent in. I think there's around, I don't know, $25, $30,000 left to be paid. And that will, I think, be paid once it hits the shelves in April 2nd. And stay tuned also because we are going to have live show. We're going to do a live podcast for the book, so more to come. There you go. That was my last question.
Starting point is 00:52:20 I'm going to throw back to 2022, Jason Tellall, a follower, E.L. Mower, 22 asks, would you ever own a business with your ex, who you're now ex, and said, do you? You said, I would. She wouldn't. We'll check back in 2023 if the script is flipped. My question obviously isn't relative to that. It's just checking in on that. Did you end up going to any businesses?
Starting point is 00:52:40 if not from the separation. Are there any contracts, deals that need to be broken, negotiated from a financial or professional career-wise point of view? Just throwing out there? No, I mean, no, we didn't know anything together. Here's what I'm going to say. First two chapters of my book, Love and Money. They're about mistakes that a guy with an MBA that own several businesses who's lent,
Starting point is 00:53:05 you know, hundreds of millions of dollars and only done with contracts, you know, it's all the massive, massive mistakes that I made when it comes to love and money. So I will just say, go grab yourself a copy of that book. And the first two chapters will answer all those questions, David, all the things that I, me, I should have done better. Okay, there you go. Got to go get it. I'm looking forward to the live podcast of the book tour.
Starting point is 00:53:31 We did it a couple years ago. Planes, trains, and automobiles. There's a wild ride. I'm looking forward to it this year and learning from that experience. we had a couple of years ago. So we're going to turn the page really quickly, talk about the talent agency. You've referenced it time and time again. The question that I have for you is based around the total gross revenue for the agency.
Starting point is 00:53:50 Last year, it was roughly you said two to two and a half million in gross revenue. You said this year you were going to come back with more numbers, dynamic, solid numbers. Is the agency growing year over year? Are we beating our revenue goals year over year? Talk to me about the agency how it's doing. We're crushing our revenue goals. so we absolutely crushed it. Huge shout out to Blake, Megan, and Evan. They are the founding family of that agency. We have some contractors that have worked with us as well. Most notably right
Starting point is 00:54:20 now, John Gurney is working with us on an operational level and we're trying to maybe build out a music side of things. So the agency is blowing up as far as our revenue. We more than doubled it this year. So if we did like in the two two two last year or this year, again, numbers will come in. it's only January, but our December numbers haven't been logged, but it should be about a 4.5, around $4.5 to $5 million year for 2023. So really good deal flow, really good revenue source. And I think that's a good indication of like, obviously the social media, the brand endorsement side is healthy and well. 100%. When do you have the amount of, that's gross revenue into the agency, do you know, estimated maybe Evan can chime in? You might not. I'm kind of putting you on the.
Starting point is 00:55:06 spot here, the dollar amount in deals that you did for your clients. So if you had X amount of clients, these are the amount of dollars that we got our clients. Well, so that's what the revenue is. So the revenue is the deal, the total amount of deals. Yeah, there you go. There's your answer. Look, I can be the host. I can fake it until I make it, but I'm still going to be the voice of the viewer, the curious Canadian. He really doesn't know anything about anything. So that's a good way putting it. How many clients did you, did you have in 2020? How many people did you bring deals for in 2023? I would have to guess well over 50 to 100. Evan, what do you think? How many clients do you think we place deals with? Oh, look at that. Take your numbers,
Starting point is 00:55:44 Adam, together, Jay. Boom, pal. Let's go. Any big plans of the agency? Any big plans for the agency? Moving forward, Jay? I think we want to make sure that we grow. We want to scale and possibly acquire. Like, how do we add other lines of business? Maybe PR. Do we maybe merge or acquire with another agency? Do we get into like the digital marketing agency side of things? And I think the big thing for this year, David, is going to be branding it. So I don't think, like I talk about it here on the podcast, but I don't really put it out there that I'm a 50% owner in this agency and like really branding and taking charge and talking about like what we do and how we do it.
Starting point is 00:56:18 Like from a PR standpoint, that's going to be a big one. I love it. I love it. Jay, we have hit the one hour mark in the Jason Tellall 2020. I got to end it with, you know, maybe it's light, maybe it's heavy. I don't know, but we're going to end with three questions. They're a little bit more about you and just your life. So here we go.
Starting point is 00:56:37 Fire away. I googled two, I googled two funny facts about you on the internet. Okay, I need clarification on this. You ready for this? Let's go. All right. Number one has to do with your net worth.
Starting point is 00:56:46 We always ask every guess, you know, here's what this says of your net worth. Is this accurate? We put them in the hot seat a little bit. On a recap, we always debate to see if it's true. I went and put in, what is Jason Tardix net worth on five, and I got five different responses from Google. You got to tell me which one's the most accurate. Are you ready?
Starting point is 00:57:03 Sure. This was TV.com said you had a net worth of $12 million. BiographyJourney.com said you had a net worth of $5 million. Wealthy, rich celebs said you had a net worth of $1 to $2 million. And DigitalOcean.com said you had a net worth of $650K. That's a pretty wild range. 650K to $12 million should show that when you Googled net worth, it doesn't mean anything. But Jay, if you could sprinkle some truth serum on these numbers,
Starting point is 00:57:29 where are you coming in at? Above five less than 12. That's my answer. And also, the tough part is, you know, there's a whole, I have a whole chapter about how to actually get your net worth down to a T, and it's a huge scorecard. Like, understanding your net worth is the most important scorecard that you could have out there for your finances.
Starting point is 00:57:45 So if you don't have your net worth and you don't understand it back home or at least have an idea of it, go get a copy of the book. It'll help you do it. But the big thing, too, where it becomes a tougher thing is when you're considering the valuation of what a business might be. be, right? So that touches your net worth. So more than five, less than 12. And what I'll tell you, David, is if we check back in a JTA of like two or three years from now, that number might be zero. That number might be 25. I feel like I'm going to get pretty risky here because I just
Starting point is 00:58:16 want to like take shots and I see how many people are taking shots and you think about inflation and everything like that. So I think you're going to see a much more risky Jay with his money in the next few years to either make it big or, I don't know, go move back to Buffalo and just come back and work for the bank. Let's either go big or let's literally go home to Buffalo. Exactly. Hey, look, if those dancing lessons and singing lessons you want to take, those might actually help you get to 25. They also might help you get to zero. So be careful what you wish for there. No. All right. Well, this. I don't think that's going to be the play. No money and music from what I've heard. So I think I'm out. Exactly. Exactly. All right. Well,
Starting point is 00:58:55 As I was Googling your net worth, I get on these, you know, wiki pages and this, you know, blah, blah, blah, and I got to laugh. There's something out there on you, Jay, that seems pretty consistent across all these sites. And I have to ask it to you so you can put some truth to it. So all these people can listen and change. Jay, the guy you listed at 5'9. Are you 5.9?
Starting point is 00:59:13 Where does this stuff come from? The internet. Don't believe everything you read. You know, David, it's funny you ask that. Dude, I was in Chicago when someone came up to me, David. and there you go, they said, they're saying hello, and they're like, oh, you're interesting. And I was like, well, it's interesting. And they're like, you're taller than I expected.
Starting point is 00:59:31 I was like, oh, I'm not, I wouldn't call myself tall by any means, but how tall did you think I was, you know? And she said, oh, I thought you were 5-8. That's what I read somewhere. I was like, oh, interesting. And my exact response was, you know, I just like made fun of myself. I'm like, and by the way, no shame to anybody, no matter what height you are, your fucking beauty.
Starting point is 00:59:49 But I just said to her, I guess I give off 5-8 energy, huh? and she just started laughing. So I don't know. Six foot's the answer. I had, Jason, tell all, you had to clear the air here. I just, I kept Googling these things and I literally think it was on all of them. It was like, yeah, standing at five, nine. Six foot one seven, yeah, 178, I think.
Starting point is 01:00:08 We're talking numbers. Somewhere between 178, 180. Still wait. Trying to put more muscle mass on. What else you take? Do you want my best for all too? I might. You never know.
Starting point is 01:00:17 I mean, that might be on one of our love and life episodes. But, you know, shout out to your boy, the host here. He's lost 15 pounds so far. in January, just absolutely crushing it. So I'm trying, people. I'm trying. Let's let's go. I love it. Let's go. All right. The last thing I got for you, Jay, is we're going to end JTA 2023 on a high note. What was your favorite memory, your best day, the thing that when you think about 2023, you're going to bottle up in your memory, in your mind, and you're going to take it with you into 2024? I'm going to go, it's two memories from 2023. It was. It was.
Starting point is 01:00:52 was, and there's a connection to both of them, it was being in Dubai at the Beyonce concert, watching my brother at a level of happiness I've never in my life seen from him, ever. I've never seen him so happy. It's living in such a high. And it was so cool to be like, through all this craziness that we've talked about today
Starting point is 01:01:13 in this business, I was able to give him that opportunity. What he says is a memory he'll never forget in his life. And then I was there to witness it. Like, that was so special. That was awesome. obviously that's family. And then I think the other thing was is in being able to invite and take my parents to the cruise when we went to Spain and Monaco and France and like, you know, being in
Starting point is 01:01:32 Abitha with them and party and just having the best time. In a time, I have time I really, really needed it. So the times with my family and friends, you know, you think about all this, right? I feel blessed. It's been a good year. There's many people listening to this that have had much, much, much, much better years and a ton more business success. And there's a lot of people listening to this that haven't gotten to that point yet. Wherever you stand, just know that, like, keep following your path, keep crushing it, keep pursuing the passions where you think makes sense for your time deployed. But my point is, is even through all that, when I think about the year, and I had some big deals this year. I think last year, my biggest deal was like 125K. This year was like 165K. That was a
Starting point is 01:02:10 cool moment. But when that money hit my account, that doesn't even touch. That doesn't even come fucking close to those feelings and those memories I have with family and best friends like you, David. It's so true that that really is what matters. And think about what drives your happiness because you can get so caught up in a lot of the numbers and stuff we do here. And the idea here is find your solution, find your blueprint to whatever it is that's going to just drive fulfillment. And so it looked like family and friends was after me this year. And that is how you know, Jason Tardick is the true host of this podcast because he answers a question and gives a trading secret knowing it was the last question of the day and he always
Starting point is 01:02:50 ends with the trading secret. He took his best day, his best memories of 2023. He turned it into a trading secret for you. Jay, I got to say before we sign off here, I always relish in this opportunity to be in the host seat and to grill you with questions. But at the end of the day, what I really relish is that somehow, some way, we stumbled along three years of doing this thing. You've kept me along for the ride. The people in the comments say that they love the recaps. They love the energy between the Curious Canadian and Jason Tardick. I'm so thankful to you for letting me be in this position.
Starting point is 01:03:21 To get to have this escape is truly what I use it for from my everyday life. To get to meet the people that we get to meet on the podcast, to just be associated with it, to connect with our audience and our listeners. It's only going to grow and get better in 2024 as we do the live shows, as we promote the book, as we add the second. episode, which I'm manifesting for Jay Love and Life. So I want to thank you personally. I want to thank the listeners for making this all possible. And that is how I'm closing JTA 2023. As you always do with your guest, Jay, where can everyone find you? Anything last
Starting point is 01:03:51 tips that you want to say to outro for Jason Tartick? Yeah, I'll say, I'll just echo what you said. Thank you for always being here. Thank you to my team. Couldn't do it without it. And most importantly, thank you to the listeners, the money mafia. You're making our dreams come true. And hopefully there's something that we're providing you that is bringing entertainment, education, or insight to whatever you are pursuing and how you're pursuing it. I've talked to a lot of businesses here. One of the biggest things I love to do when I have time, if I can, is give back to you guys. If you have ideas, if you have thoughts of where we should take businesses, if you have interest in possibly working at one of our businesses, I am open to everything.
Starting point is 01:04:30 The best thing you can do in this world is network and meet new people. So if you have ideas or thoughts or feedback, of course, give us five stars an apple and let us know, but also feel free to shoot me an email. Trading Secrets at jasontardick.com. I have someone that's monitoring it 24-7. So we're here for you guys. Thank you. It's good to close out another JTA 2023. David, I'm excited for 2024. Where can people find me? If you're looking, Jason underscore Tardick, if you're seeing the stories, please just hit that follow button. I'm embarrassed to ask for it on a post, but it means a lot when you hit like and comment. I love it. It means a lot. When you subscribe on YouTube and everything, those are ways that you can give back to
Starting point is 01:05:08 us. So you can find us, Jason underscore Tartick, Trading Secrets, Podcasts, Anywhere on Instagram and on YouTube. We have the Facebook group, Trading Secrets Podcasts where it's great banter. And then, most importantly right now, you could really support me by just going to Amazon, clicking by and getting the book, Love and Money, called Talk Money to Me. There you go, folks. There you have it. That's a wrap. JTA, 2023. If you're going to go into 2024, take the Jason Tartick mindset, let the hair down a little bit, get a little risk adverse, dive head first into everything, all your passions, all you wanted to do, relish it, soak in those memories. And we hope that this was another episode you couldn't
Starting point is 01:05:48 afford to miss. Making that money, living that dream.

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