Trading Secrets - Selling the OC’s Tyler Stanaland making waves in real estate and the surfing industry!? The insights to the surfing profession and real estate that YOU need to know
Episode Date: May 22, 2023This week Jason is joined by one of the stars of Netflix’s Selling the OC, Tyler Stanaland! Tyler’s recent rise to fame came after his success with the Oppenheim group selling luxury real... estate in the Orange County community over the past several years. What you may not know is that Tyler is actually a fifth generation realtor, fourth generation Laguna Beach native, and has several years under his belt as a professional surfer. Tyler gives insight to his experience on the Dubai trip, how he deals with commentary about his personal life, the professional surfing space, how Catch Surf jump started his career after having life saving surgery at 22, the misconceptions a viewer may have, and his best advice when it comes to renting or buying. Tyler also reveals why he got his real estate license as a back-up, how surfing is now his side hustle, how he got in with the Oppenheim group, how role filming had on his focus as an agent in season one, the range of commission luxury real estate agents can make, and how real estate is not a side hustle. What age do professional surfers usually retire? Who initiated Tyler joining Selling the OC? Who did he sell a property to with his dad? Does he set transaction or dollar goals? Tyler reveals all that and so much more in another episode you can’t afford to miss! Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Sponsors: DrinkLMNT.com/secrets for a free LMNT sample pack with any purchase It’s golf. It’s not golf. It’s Topgolf. Pro-tip, download the app & book ahead of time to Come Play Around on Half-Price Tuesday, or any other day. Visit cort.com/podcast to learn more and find the furniture package that fits your life Host: Jason Tartick Voice of Viewer: David Arduin Executive Producer: Evan Sahr Produced by Dear Media.
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The following podcast is a Dear Media production.
Welcome back to another episode of Trading Secrets.
Today, we're joined by one of the stars of Netflix selling the OC, Tyler Stanneland.
What a great name, by the way.
Tyler Stanneland.
I feel like you could have been in sports.
But Tyler's recent rise to fame came after his success with the Oppenheim Group selling luxury
real estate in the Orange County community over the past several years.
And you guys know we had Mr. Jason Oppenheim himself.
So it would be good to hear from someone that reports to him.
What you may not know about Tyler is that he is actually a fifth generation realtor,
fourth generation Laguna Beach native, and has several years under his belt as a ready for this?
professional surfer.
We're going to discuss the ins and out of the professional surfing career.
How Tyler's generational real estate experience has helped him professionally.
We're going to talk a little TV land.
And, of course, we are definitely going to have to get some real estate tips from him.
So, Tyler, thank you so much for being on training secrets.
Thanks for having me, Jason.
It's good to be here.
It's good to be here.
Now, what's interesting is the last time I saw you, Tyler, we were on this Dubai trip.
I didn't know you, but I remember when the crew was talking about who we need to have on the show next, your name came up.
I'm like, oh, my God, he was on the Dubai trip,
but we didn't get to say hello.
I know.
I was on the rooftop.
We'll talk about that trip for a minute,
but I'm on the rooftop.
I'm looking for all my bachelor people,
couldn't find him anywhere.
But as I passed you,
I remember as one of your friends
or as a manager or a family member,
they're like, oh, no, this is bad.
And they look at the phone.
And you had this reaction of like, oh, geez.
And I want to paint this picture, guys.
One of the most gorgeous pristine hotels in Dubai,
top rooftop, infinity pools everywhere.
where you could see Dubai from a distance.
It's like a 10 out of 10 heaven.
And as I walked by you,
it seemed like a one out of 10 hell.
So first of all, we're going to talk to Dubai,
but everything good?
Everything's no issues.
Everything's good, yeah, yeah.
Dubai was a funny trip.
I mean, like you said,
it was 10 out of 10 in every way.
I mean, it was pretty much like gold flakes
floating in the air.
Like it was as extravagant
as it could have gotten
for that sort of a vacation.
And I took my brother,
which was awesome.
To be honest,
like we weren't even sure
that it was real.
Because it seemed like too good to be true, like, all expenses paid trip to Dubai, some sort of special performance.
So we were like literally two weeks out Googling like, is there anything out there?
Are we going to get like sex trafficked?
Or like, what's happening, you know?
And then we showed up and it was exactly what was promised, which was awesome.
But yeah, obviously with my show, there's been a lot of rumors and speculation.
And so there was because I was there with another castmate, there was a lot of rumors and speculation about what was happening in my personal life.
Obviously, I'm newly single.
So people saw some photos of us there and trying to jump to conclusion.
obviously I wasn't privy to what you saw,
but I was probably sharing it to my brother
or even my co-star Alex Hall
and being like, look what people are saying,
this is crazy.
Interesting.
And we were both there.
I was there with my brother.
She was there with a plus one.
And so it was two separate trips,
but from the outside of his perspective,
somebody can take a photo
and it looks as if you're there together.
I'm newly single.
It looks, you know,
it does look scandalous.
And so there was lots of media about that,
which obviously wasn't the case.
So I appreciate you bringing that up
because now I can clear my name with that.
I didn't know that your castmates were there.
So I didn't even know
that was your castmate until right now.
So there was one castmate there, and in fact, we didn't even know that we reached going until like two weeks prior.
And I was like, I'll be in Dubai, so I got to miss a week of filming.
And then she's like, I'm going to be in Dubai.
And so that's how we put it together.
And then when I got there, obviously, there was, you know, as you know, there was all walks of life musicians and people on TV and authors.
And just, it was a really cool collective group of humans.
But yeah, no, it was just, it was a lot happening.
It was a bizarre trip.
We actually did a full episode bringing down all the Dubai analytics that we got from the PR team that
ran it, the ins and outs of it, the money behind it, all things. So I want to get your take on
that real quick. But while we're on this topic, I think it's an important one. Because I think
in anybody's life, personal items and personal issues collide with the professional world.
Maybe not on the scale of the top of the Atlantis Royale in Dubai, someone thinking that you're
dating your coworker. But how do you just in general handle just the mayhem that could happen
in your personal life and the mayhem that might be under the spotlight or
someone's making up a rumor while still staying focused on, you know, an extremely competitive
industry and work.
I think I'm still honestly trying to find that balance.
I've never really been in the spotlight like I am right now.
So it's something that I'm still trying to figure it out.
When the show first launched, it was crazy.
And there's a lot of, you know, you've been through it.
People have an opinion and you could literally be saving puppies from starvation.
And somebody will still find a way to look negatively upon you for that.
So honestly, it kind of just, it took me just time to figure.
out how to do it. And for me, like, at this point, I've just kind of gotten thicker skin and
I kind of just ignore it. And there's not really much of a secret there other than, like,
you kind of just have to block it out and focus on you because the noise is irrelevant. And
focusing on it does just distract you from what you should be doing. Anyway, so yeah, obviously we're
filming an upcoming season right now. And so you'll see kind of me trying to learn how to deal with
all that coming soon. So, all right, there you go. There's a little tease. It's coming soon,
guys, season two, so be on the watch for that. I think it is something that, like, people at all
levels deal with. It's always easier to hear and even say than actually execute because
I all have feelings and, like, when people are saying negative things about us, like, that sucks
and it throws us off. But to your point, that's kind of the purpose of all these critics and all
these rumors. It's like to throw you off, stay on track, stay focused on what you're doing because
no one else is going to do that for you. No one else is, but it is easier said than done. And it's
kind of trial by fire, to be honest, for me anyways. And yeah, I don't know. I think I'm still trying
to figure it out, but that's kind of the only way I can, that's the best advice I have, though,
is just ignore it and keep pressing on. If people are talking about it, you're probably doing something
right. I love that. That's a good piece of advice. That is Tyler and I's interaction,
and there's some good business advice in there. I want to go first and foremost to this whole
professional surfing thing. Yeah. I saw that there was an outlet out there that called you the
world's most handsome professional surfer. That is a dangerous combo.
being the most handsome professional surfer and being able to make money on that.
How long does it take to someone become like a professional?
How's that world work from a business perspective?
Well, first of all, it seems like a pretty generous compliment.
But the professional serving world is strange.
By 13 and 14, you were competing every single weekend.
I grew up in California, so somewhere on the California coast.
And you were basically trying to get a national rating.
And from there, like some kids had really big contracts.
At like 15, 16 kids are getting paid six figures, which is huge.
I was not one of those kids.
I was good, but I wasn't like getting paid.
paid six figures. Question for you though. Yeah. Obviously we know with like all professional
sports, there's leagues, there's teams, who's actually paying the six figures? Where's that money
coming from? So surf brands say like I see potential in this kid. He is the next world champion.
I'm going to invest in him now. Give him all the best training, all the best everything and see if I
can, you know, make this kid live up to his potential. And so the surf industry kind of has
their choices and that's who they pick. And a lot of times they are really good at picking.
But sometimes, you know, it's a tough. It's a grind like every sport. But you do start really, really
And your career don't last very, very long.
I mean, I would say, you know, previously there were pro servers that, you know,
were told to retire by 25, 26, 27.
Why, though?
Is it like surfing back ruling on the body?
Kind of, it can be.
And also back in the day, I mean, people weren't taking care of their bodies as well.
Now, you know, you have Kelly Slater, who I think is 52 now, and he won, you know,
a world tour event last year at, right, just before his 50th or 51st birthday or something,
which is crazy, unheard of.
So our careers are lasting longer.
But as a kid, you know, you started pretty young.
you were competing every single weekend and then you essentially graduated at some point
usually like we graduated high school and you hit the the world qualifying series okay which is kind
of which is yeah how you would and you would have to be in the top 15 in the world at that time to
qualify for the world tour so I was doing those those contests I had sponsorships and was making
like kind of like a travel budget but I wasn't like making money as a kid okay and then I started
competing had like some okay results you know in on the pro circuit but didn't really do that well
So I actually got my real estate license at 19 to kind of fall back on.
Okay.
And then I actually kind of left the sport to be on.
Not left.
I got sick when I was 22.
So it got really sick, spent 100 days in the hospital, had seven surgeries.
Yeah.
Basically like life-saving surgeries, I had this thing called ulcerative colitis.
Okay.
And ulcerative clitis is an autoimmune disorder that affects your large intestine.
And essentially my large intestine perforated.
I went septic, didn't know.
So just crazy, crazy story.
But it took me like a year just to even be able to,
not, I had like an ostomy bag, so it took me a year, but before I could kind of get back to real life.
So jumped into real estate, ended up surfing again after not surfing for a year and a half or so,
and then started working with this brand called CatchSurf, and that can, they kind of like jump started my whole surf career again.
And so I went from being a competitive surfer to now I was the other side of surfing, which is a free surfer,
where I was kind of just paid to travel and have fun and take photos and go to cool surf destinations.
I mean, that's the dream.
So it was the dream.
And I was super burnt out on competing.
And to be honest, there was people that were a lot better at competing than me.
So it was kind of like the best case scenario for my surf career, but I just got there by funny circumstance.
Okay.
Curiositys are going crazy in my head with this surf stuff.
I just have a few questions that we'll move on.
But when you are competing at that level, what's a prize pool like in surfing?
It's changed a lot.
So now at the highest level of surfing, if you win that event, it's $100,000.
Oh, shit.
And they've got...
I was not expecting that.
I think they have 10 events per year.
Prize money is not where pro servers make their money.
So it is a lot, but like your qualifying series events, you know, I think it's like a thousand dollars per star and they have like one through six stars or something like that.
So I think like the most money you can make on the qualifying series like 50 or 60 grand or something.
Got it.
When you were even doing your freestyle, did you make enough to live?
Did you make enough to save money and be wealthy?
Like what was the income around?
I mean, so I still have those endorsements in place now.
Oh, you do?
Yeah.
And so.
So you're still a professional surfer.
That feels like a very generous trend.
Yeah.
Yeah, because obviously my focus is elsewhere, but I still have those contracts in place.
I think if I lived in like Ohio or something, yeah, I could be living and saving and all that.
I mean, to be honest, it's like just under six figures.
And so I live in Orange County, and Orange County is really expensive.
Yeah, you can't.
So it's like you can't really live off that.
And that's, you know, at this point, it's supplemental income to my real estate career.
What a hell of a side hustle, though.
Yeah.
Being the most handsome professional sir for making a couple bucks.
Come on.
But no, it's good.
And it's fun.
And to be honest, it's nice to have that.
balance where I'm able to focus on work but have something that I'm passionate about as a side hustle
and get to go to cool places because of it. That is really cool. As a buffalo boy, I know nothing
about surfing, but I had to dive into that because that is an industry. We haven't touched and probably
never will touch on trade secrets. So I had to get into that. Let's get into the real estate stuff.
So I think your job is fascinating. I think that the TV aspect is just incredible. Your family history
within this space has got to be beneficial. But I want to jump right to Jason Oppenheimer.
We had Jason Oppenheim on the podcast.
And we scheduled them a couple times.
And then when we finally got him on,
his PR team and his admin set everything up.
And so he gets on.
And he was kind of like,
okay, so what is this again?
And I was like, no worries.
Like, we get that all the time.
His trade secrets is the premise.
We'll take anything out.
Okay, great, great, right.
So how long is this going to be?
And his team sent us the calendar invite.
We didn't send it.
And it was a calendar invite for an hour.
And I was like,
I probably like, and I had like a whole stupid.
studio and everything. We're doing virtual. And I was like, man, probably like max an hour,
but I usually can keep him to 30 minutes, 45 minutes, and we're good. He just goes, can't do
that. Sorry. I was like, dude, your team sent the invoice. Like, I don't know what to do. And he's
like, give me one second. Makes a few calls. I don't know who he talked to. Put him a mute.
He goes, all right, listen, I'll do as long as I can, but I got to make it quick. I got clients
across the street at a lunch. Let's just roll this thing. We ended up getting, I think it was 32 minutes
on him. I think we got like more than actually 30. But pretty intense dude. He was very direct. And
then when we got him talking, he was a 10 out of 10. He is. Very smart, very sharp, very to the
point. And brilliant. Gave some of the best advice we've had in less than 30 minutes or whatever
it was. Yeah. How did you end up landing a job within his group? And what was that like?
So obviously, I'm fifth generation real estate. I've worked with the family since the dawn of time.
That was kind of, yeah, I got license at 19, and, you know, I'm 33 now.
I think when I joined his brokerage, I was 31 or 32, and I was just kind of like looking,
I was looking to kind of leave the family brokerage and kind of carve my own path,
and he bought this building in Orange County that is very, like, focal to Newport Beach.
Like, you drive by it, you can't miss it.
And especially with his remodel, I mean, I'm sure you've seen what he's done up here in L.A.
Like when Jason does something, he does it well and big.
So obviously he's built a very specific brand.
And it just kind of seemed like a good fit for my clients.
And I really enjoy him as a human as well, as you've experienced.
He's just like a no BS guy.
And I felt like there was a lot that I could learn from him.
So it was just a good fit and good timing with him opening that office.
How did your family feel about you leaving the family brokerage to go to someone like Oppenheim Group?
They were supportive.
There's still a lot of overlap with my family and our clients.
And so we still share lots of deals.
And we have a few properties co-listed right now.
So I'm gone, but I'm also not gone.
Got it. Interesting. You're still there, but you're still doing your own thing.
I'm carving my own path, but I'm still, yeah, very close to the family.
Now, we talk a lot about this, a lot of different shows, a lot of different careers,
and we talk about kind of the strategy and thought process of the moves and why you've made them.
I got to imagine, if you're going to the Oppaheim group,
especially when you have this type of background that you do
and your family is so ingrained in the community,
there has to be some part of you that is thinking,
not only is this a great play for my real estate career,
but this could be a good, like, exposure platform play as well.
Is that at all part of the thought process when you go to a group like the Oppenheim group?
I mean, for sure, but we have agents in office that aren't part of the show at all.
However, they use that as part of their leverage to get listings and clients.
And in Orange County, there are clients that want to be part of it,
and there are clients that actually, you know, works against you because people are a little bit more private down there.
But absolutely, that is a factor and was part of my, I did consider that when making
move. Well, it makes, I think it makes sense, especially in your market, because the audience
that might be watching this, or might possibly be the same audience where you can land a big deal
with. Totally. And ultimately, it's just giving you a platform to show your skill set in front
of millions of people. And so, yeah, it's kind of a no-brainer. If you can be a part of something
like that, absolutely. And it helps your clients as well. I mean, the exposure that they get by
listing with you is next to impossible. When you're going up against other brokers in the town,
is the Oppenheim group a clear standout? Or is there any type of stigma?
with the Oppaheim group, like, yeah, it's a TV show, like,
where the professionals come work with us.
Don't mind Oppenai Group.
Like, does that ever happen?
I mean, yeah.
And Orange County is really small,
and there are only so many top dogs down there.
And so that was a thing,
but, you know, his office has been open for a couple years,
and it's doing really well.
And he has become a force in that market.
And I think having people like me who grew up down there
and, you know, knows not only the industry,
but knows the community.
It does help kind of bring credit.
ability to the brand. But Jason's brand alone competes with everybody else. Yeah, because we've even
had some brokers from other shows come on. And they'll be like, listen, there are some people
that are on his show, they don't know anything about real estate. They're there to be a character.
But they said, obviously, that's not you. But other people, I'm sure you can think of without
naming any names. But even those people that compete in different shows, everything, they're like,
Jason is the guy. Like, he is a hustler. He is a deal worker. He's one of the best in the business.
So that makes sense.
Did they find you or did you find that?
Production.
Yeah, just like the whole concept of you going to them.
Was it something that you initiate or something they initiated?
Something that they initiated.
Interesting.
Yeah.
And I was, I think I was the last one to join, actually.
I joined the brokerage basically two weeks before we started filming.
Because I was just on the fence.
I had a really good thing going and I was very unsure.
And then, you know, I talked with Jason and I took the leap and it's been a really great thing for my career.
So if you want to become an agent, someone back home is thinking about becoming an agent, for the most part,
the only way you're paid is when you do a deal, right?
You are commission-based, 100%.
All commission-based.
And that's a standard.
It doesn't matter if you're working for Jason Oppenheim
or you're working for some group in Buffalo, New York.
You are commission-based.
Yep.
I believe there are some brokerages that pay salaries,
but then you're stuck on a salary
and you don't have the opportunity to make, you know,
six, seven figures.
Which if you're a shark, you would never want to do that.
You wouldn't.
But then with the show component,
obviously there's some type of fee to be on the show, too.
So you have other sources of income.
There is.
I mean, yeah.
Yeah, there is.
Okay, but it's marginal.
It's not going to make you rich in O.C.
It's not going to make you rich, no.
Okay, got it.
You're filming.
And obviously there's drama in the filming,
and there's other things they have to capture,
and I'm sure there are things that aren't connected
just to producing new deals.
So how big of a distraction did being on the show
actually connect to your performance as an agent?
I think season one, I had never been, I'd never filmed,
and I never been on camera like that.
So it was a lot.
And I think we were all trying to figure out
how is this all going to work
and how do we still have our jobs?
I think we only end up filming
two to three days a week
when we are in production
so you still have time to do your real job
but it is a little bit nerve-wracking
and it can be a distraction.
After one season, now filming
season two and three
do you, when you look forward
to the future of your career,
do you think you will always want
to do the double dip
where you're being filmed
while simultaneously being an agent
or do you see, like, I might need a break of the filming
to just focus on the agent part?
I do enjoy it.
I love being able to show the world our properties.
I think we have a very unique coastline.
It is something that I feel proud to be a part of
and show what we do, you know?
What do you think is like one of the biggest misconceptions
that you've, like, heard from that noise
that you'd be like, you should know this.
Like, I'm in there every day, and that is a misconception.
That's not the reality of what we do and how we do it.
Ultimately, we film for hours and hours and hours,
but they can only fit so much into one episode.
And so sometimes there are stories
that seem like the full version, but really they're parts of stories that can tell a version of
the story. And a lot of times the viewers will take what they see as gospel when that is part of the
story, but there's also something more there. So learning how to deal with people's opinions like
that has been a journey. A hundred percent. I think you only see such a small portion of it.
Very rarely is the entirety of the context shown. And then I think perceptions, rumors,
and instant judgments are stemmed from a very small portion.
I also love to take stuff like this that's in like,
you know, Hollywood TV land and connected to people back home
that whatever job you might be doing,
what's interesting is that's the same rhetoric
in almost any company in any industry.
The boss's boss's boss is going to see and hear very small samples about you.
They're going to hear from their boss
and then they're going to hear from the person under them
and then they might talk to one person
they're connected with very well
and they have a good or bad opinion of you.
And it's oftentimes in life,
whether you're on a TV show or not,
people have very small snippets of a story
that actually connect to the reality
and the truth of who you are.
And I think anyone, no matter what your role is
that thinks otherwise, really needs to reshape that.
And also, that's why I'm such a big proponent
of no matter what form it is,
make sure you're an advocate for yourself
and make sure you tell the story
that it needs to be told
because if you don't,
people will tell it for you.
Right, right.
And the wrong story
is going to get out.
And don't be afraid to speak up.
You are not pumping your tires too much.
You're not arrogant.
You need to tell your story
and you need to advocate for yourself.
That's a huge one.
It's a huge one.
And a lesson that I've learned
the hard way recently
is when through this process
there's been lots of media
and speculation and attention
and something that I haven't always touched on
because it is a weird thing.
You know,
I don't want to focus on it
or read it, but if you don't tell your story to your point,
then people will tell it for you.
And ultimately the wrong story gets told.
Yeah.
So the first time that ever happened to me,
like where there was a story or there's a rumor that just wasn't true,
my natural inclination was ignore,
let it go down the drain, compartmentalize, and don't address it.
And I quickly learned that if you don't speak out,
if you don't say something in your, not even defense,
but just in your truth, no one's going to hear it.
No one's going to hear it.
In part of the situation, whether it's personal matters or business matters or whatever it may be,
tell the truth, but tell your truth, right?
Because if you don't, who knows what the hell is going to happen out there?
I think that's a big one in all areas of life.
Huge one.
Any of these numbers you don't want to share, we have the viewing audience is called the Money Mafia.
You just say the word mafia, and I won't even ask again.
But I got to ask you, I got thinking of a couple.
What is like the average-sized home that you do, would you say?
If you had to take all your stuff and put it in an average, what do you think it is?
As far as like price point?
Price point, yeah.
I mean, we'll say, I'll just say $5 million.
Okay.
Yeah.
Do you have one outlying success story or one epic person that you represented that, like, is your number one trophy?
It's like your professional world surfing of a real estate deal you did?
My dad and I sold a property to Mark Cuban at the montage, which was pretty cool.
we sold that to him
it's been a few years now
and I think he still owns the property
I don't know if he lives there
got it that's pretty cool
that was pretty cool
and when like a guy like Mark Cuban
who we all know is a multi-billionaire
are you actually working with him
or do you like have a team that he works through
it was kind of both
it was kind of both yeah
that's pretty cool let's just say someone's thinking
about buying their first home right now
I'm going to get away from the numbers here
what type of advice would you give them
in a market like this
which has a ton of
I'm just going to say
fear-driven rhetoric or media out there about recession and what's happening in the market and they're
afraid to buy, they're going to continue to rent. What's your advice to them? My advice would be,
if you can afford to buy, buy, because from what I'm seeing, prices are probably going to stay
where they are. And although rates are still higher than what they were, historically, they're
still very low. And if rates do fall, you can always refinance. So if you can afford to buy,
buy now. Got it. How do you have a way of advice you'd
give people if they didn't know if they could afford or could afford a home?
Yeah.
So obviously, I'm not a financial professional, but I have people that I would connect them with.
And I would say get pre-approved, talk with a lender, see what you can do.
And a lot of times you can afford much more than you think.
But until you talk with a specialist, you just don't know.
Okay.
What about selling your own, right?
Like you see people in Redfin or Zillow.
Obviously, we've seen massive drop-off since interest rates have been moving at the rate they have.
So they're him-in-hawing about selling.
What is your advice or thoughts to them?
I mean, prices are still very high and inventory is very low.
So if you have something special, people are going to want to buy it, you know, although rates are
up, we're still not seeing a flood of new product.
So the opportunity as a seller is still there.
It's just, you know, what is your plan after you sell?
What do you want to do?
Are you looking to move up, move down, move out of state?
Kind of what is your next move from selling?
Because you can definitely make money, most likely, you know, even if you bought your property
in like 2020, probably going to make money, but what are you going to do next?
If you had to take every single person that's on some form of luxury real estate show,
and you put them into a big pile, every single one of them, the Josh flags, all A to Z,
and you had to, and they all had to, like, report their income, what would you say, like,
the low, high, medium approximation is of, like, what they might make in an annual basis?
I mean, that's tough because obviously there's a huge range there.
I think we work in a luxury market.
If you're selling property
and you sell more than a couple properties,
you're definitely making six figures.
And the top guys are, you know,
making seven and eight figures.
Okay.
But I would say, you know, guys like Jason Oppenheim,
you know, the flags, Altman's,
they're definitely making seven figures
on commission alone.
When you look at your year,
your year starts,
when you look at goals,
are you more focused on I want to sell,
I'm just making this up,
but I want to sell 50 million
or 100 million in real estate this year,
are you more focused on
I want at least 30 transactions.
What are some of the metrics that define success
for someone in your world?
I look at kind of like a set gross dollar amount.
I don't necessarily need, you know, let's say 20 transactions,
but let's say I want to close $50 million this year.
That's kind of what I focus on,
because $50 million could be one sale.
You know, right now I've got almost $70 million listed.
So if I can sell, and if I could sell all those,
which, you know, would be only a few transactions,
would be a great year.
So, yeah, I'm kind of looking at dollar amount,
not necessarily amount of transactions for myself personally.
Yeah, and it seems like no matter what the price point is,
$5 million, $10 million, $20 million, $50 million home,
correct me if I'm wrong,
but the process and time cycle is usually pretty similar, right?
The process and time cycle is the exact same.
However, it feels like sometimes with the smaller deals,
those end up being more work.
Interesting.
It is.
Yeah.
Imagine that, huh?
I know, I know.
Yeah.
And a lot of the bigger deals, people are paying cash.
They bought property before.
They know what they're getting into
and they kind of just roll through the process.
That's just such a wild thing.
It's so wild.
People just 20 million cash.
Like, that's just crazy.
The amount of cash that we've seen post-COVID2 is insane.
It's crazy.
I mean, people, the amount of cash that people have
always blows my mind.
So now I want you to go into professor mode.
Now I want to maybe become an agent.
Yeah.
Would you recommend this industry
and what would be your first starting point steps
to someone that's like I do have interest?
I would recommend it.
There's a lot of up.
a lot of opportunity. Your schedule is flexible. And by a flexible schedule, I mean, you have no free time at all. But it's good. Yeah. I think the only way to find success, though, is to dive head first. And I think that's like the case with any industry, but specifically real estate. Like it takes a few years to get off the ground and it takes a few years to find success and build your clientele and start selling property. So yeah, I don't know. It just takes time. So I would say have patience, but have hustle. But all.
Also, like, what I heard from that, too, is because I hear so many people,
yeah, I got a side thing.
I do real estate.
It's my takeaway from what you just said is you can't half ask this.
If you're going to do it, you've got to go all in.
Real estate's not a side hustle.
Yeah.
It's not, which is why real estate is my focus and now surfing is my side hustle.
I surf when I can, but real estate is my main focus.
And that's the only way that I can find success in this industry is by being 100% in.
And I do love that.
But without being 100% in, it's just not going to work.
Got it.
One of the last questions I have in the real estate side is pull through.
Like you talk about you have 70 million listed right now.
What is the likelihood that you pull through 70 million?
Like is there a percentage that you, it's like an 80% that I'll pull it all through?
Or how does that?
I mean, if things are priced well and accurately, they will sell.
Sometimes it's a little bit of a dance.
Sometimes it takes a while.
But generally I don't lose listing.
Generally, if I take a listing, I will do whatever it takes to make sure that it gets sold.
I love that.
That's a confident man right there.
He knows the business.
You have to be.
You have to be.
You have to be. Yeah.
No doubt about it.
No matter what they're saying about you, good or bad online, you be confident, you get that shit done.
Yep.
I love that.
All right.
So what can we expect?
What is next for Tyler?
Is it?
Give us a little tease of Tyler's life.
What can we expect?
The number one guy at the office.
I mean, sure, yeah.
I'd love to sell the most real estate.
I'd love to take over Jason's, you know, top dog status.
But, yeah, I mean, we're in the process of filming seasons two and three.
We're on a little bit of a break right now.
So I'm going to go take a surf trip.
I haven't been on one of those.
a long time but yeah I'm just honestly I've got I've got some really great listings right now
focusing on selling those and then you know I don't know take take the year as it comes okay
cool do you have being in front of the camera now reality TV show is what it's considered
do you have any interest in moving into another reality TV show or like acting or anything
like that no okay so this is your world and if other cameras and lights come with it sure but I'm in
this world I'm not going anywhere pretty much yeah and I'm pretty reserved and more I'm probably
the shyest of the cast. So being part of this process has been an adjustment for me. Being
in front of the camera and the spotlight has been, you know, interesting. And it's fun, but a lot
comes with it as well. So I like what I'm doing now, but I'm definitely not, you know, actively
seeking out other endeavors in the entertainment field. Yeah. And I think like when you do something
like that, it makes you a little bit, let's say, uncomfortable, the advantages and skills you can
develop in those scenarios that can help in other areas of life for other professions.
are like massive.
Totally.
Right?
Absolutely.
That's huge.
It's been, yeah, I've grown a lot because of this process and it has been a really good thing.
So Tyler, we know that season two is coming up and we are wrapping up with you here and you guys
are finished filming and we'll see it soon.
Can you tease anything from like your perspective, things we can see from Tyler or the show
in general?
I will say things get spicy.
There's some drama.
There's some incredible listings.
There's some really big sales.
And to be honest, it kind of just feels like season one, but much more elevated.
So I'm excited for the world to see it.
It's going to be a good thing.
Let me ask you this.
When people, I came off to Spatchel, people said, describe your edit in one quick blurb.
I said, I think I would call it the underdog, the underdog heartbreak.
That's what it was.
Give me a little blurb.
How would you summarize what you think?
You never know.
What you think we can expect from tile.
In season two and three?
Yeah.
I definitely come out of my shell.
a lot more. I think season one, people saw me as somebody who was a little bit reserved and I
kind of lit myself on fire to keep some other people warm sort of a thing. I didn't really
tell my truth, which is something that we touched on. And so this season, I think I speak up a bit
more, which is good and a skill that maybe I needed to learn to have. So we'll see. I don't know.
All right. He is getting a little spicy in season two. That's what I like to see and that's what
you heard. All right, Tyler, what is one trading secret you could leave us with? Somebody very wise.
said this ain't no dress rehearsal and so if you're going to do it do it and if you're
going to half ass it don't waste your time wow I love that I have a little
monopoly board and it has the guest and you could scan it and listen to the episode
and then it just takes one little quote from there I already see it this ain't no
dress rehearsal that is one hell of a trading secret Tyler thank you so much for
coming on this was absolutely unbelievable where can people find more of Tyler if
they want to reach out, if they want to follow your story, where can they find you?
You find me on Instagram, just my name, Tyler Stanneland, and then you can see what happens
on selling the OC on Netflix at some point this year for seasons two and three.
Selling the OC, Tyler's getting a little spicier. Check out season two and three,
whatever they do come out and make sure to go give Tyler a follow.
Tyler, thank you for being on this episode, Trang Secrets.
Thanks for having me. That was fun.
Ding, ding, ding. We are closing in the bell with the one.
the only, the curious Canadian. And before I even turn it over to you, David, this is a moment here.
This is a moment for the podcast. We released our first episode with Deer Media May 24th, 2021.
And this will be the last recap that we do under the Deer Media Network. We're forever thankful
for them taking our idea and making a reality and helping us grow to where we are.
but we are moving on to a new network.
We'll tell you more about that in future episodes.
We are thankful again for everything for Dear Media,
but this is it.
This is the last recap.
After two years with Dare Media, David,
before we talk even about that episode,
talk to me.
What are you thinking?
Yeah, not the last recap ever.
We're going to keep doing these things.
So don't think that I'm going anywhere.
You're not getting rid of me so easy.
But, yes, the last episode in our run with Dear Media,
I will never forget hopping on a Zoom call
two plus years ago, me and Jason and Evan, wide-eyed, smiley face with all the representatives
from dear media, trying to figure out what the show is going to look like and, you know,
how we want to segment it and what the structure wants to be and, you know, kicking off that
first episode with Dean, it was just kind of all surreal that it was happening. And I'll never
forget our goal, Jay, we said, if we can get three to five thousand downloads per episode,
that was our goal. And I think Dean hit 90,000 after its first three months in existence. So
Pretty surreal, two-year anniversary of that.
Super thankful for Dear Media for giving us our star
and all the work that they did for us.
Absolutely.
It has been a pleasure.
We have new exciting things coming.
You guys will know about that.
We'll be growing this show.
Maybe a couple more episodes a week.
Maybe a little bit education and pop culture.
All the things are coming.
Just remember to give us five stars on Apple.
Any suggestions you have.
Follow us on Instagram.
Follow us on YouTube.
Give us all the love for trading secrets.
and we'll make sure to keep putting the work in
and giving you as much as you can get out of these episodes.
Tyler, Staneland, David, what do you got?
Well, I'm going to kick it off where he started,
which was the Dubai trip.
And the thing that I thought about that,
one, I just, I got to say,
hearing you describe it,
and we did a little bit of a podcast on it,
he said it was about as perfect
that there were gold flakes floating in the air.
That was like the definition that he used
to describe the luxury of it all,
which kind of painted a fun picture.
But as I was thinking about Dubai and Tyler and how he even came on the podcast, it kind of goes to show a little bit of what we talk about in networking a lot.
It's not like you went to Dubai expecting a certain ROI for yourself.
And little did you know, you ended up getting introduced to Tyler in Dubai.
He's on the podcast.
You're seeing an ROI in probably a way that you never thought by taking on the trip in the first place.
So that was kind of a little bit of a business takeaway is you just never know, right?
Put yourselves out there, go to these opportunities.
these events and you never know what'll come for it for both parties as well. So that's a little
takeaway that I had, which I thought was really interesting. Oh, I think it's a great takeaway. I think
the other one, too, that's really interesting is I looked up the article that he was looking at when
I passed him. And that's from B News, Tyler Staneland, enjoys a trip to Dubai alongside selling the
OC co-star Alex Hall amid his divorce. What I didn't know is that this was the day after, apparently
Brittany filed for divorce. So it was the day after. And then there's all
these stories that people were putting together, collaging together between Alex's experience,
Tyler's experience, and then they could see at times they're in the same place at the same time
just one day after. So I could see why he would be freaking out a little bit, because apparently
this was fueling romance rumors that occurred in season one of selling OC. But he cleared the
record straight, at least from his mouth, there were nothing going on. I can certainly attest to
the fact that when this trip, you only got a plus one. And he was there with his brother. So I could
totally see how he wouldn't know someone else was going. I didn't know some of the bachelor people
were going. So I will say that. But yeah, crazy stuff, good times to network with people. And you just
never know how things come full circle. And when we reached out, I think we even referenced that we saw
each other in Dubai. So that's the name of the game. And that's David, why we've never paid for a guest
on trading secrets and hopefully never will have to have you ever really kept thinking and looking
back on that trip a little bit like he said he had imposter syndrome of like why was he there like
he even referenced you like you have seven times the following that i have like so like he's he's
looking at you like oh my god jason tardig's here what am i doing here uh you're doing the same thing
with everybody else it was also i just got to say it was really funny to hear the p like the shock of it
being real with how it was presented to him and how he signed out for it in like two weeks.
He thought the same thing.
It came to fruition.
So it's for such a big scale event.
But have you reflected on that a little bit?
Has it made a little bit more sense to you as you look at it like from a business
analytic thing on terms of, you know, the business and the sponsorship?
David, none of this.
Honestly.
I mean, like at the end of the day, we did.
Evan, you're on this call.
How many millions of impressions?
Because we had to retallie them up.
We did close to 10 million impressions.
from the content we put out, Evan, do you know the number by chance?
Wow.
Wow.
So, David, when I think about that, like, that experience led to 12 million impressions.
I think that justifies it.
But the real me is just like, I don't know why any of this stuff happens.
I don't know.
Like, I still don't figure it out.
Evan told me about a really big deal we just got yesterday with a great company and an activation I'm so excited about.
So it's huge.
And he told me that the casting process was 150 people.
And a lot of those people had a lot more followers and relevance than I did.
So I just kept saying, like, what?
Like, what is it?
Like, I need to know.
Like, keep telling me what it is.
So I keep doing it.
And the sentiment we got was, like, just continue to keep being you because a lot of people,
because that's what they bought.
That's what they wanted to work with is you.
So, David, I can't make sense of any of this stuff.
I don't know.
I guess just keep doing what you got to do.
And the realer you become, the more you open the door, just, I guess, the more success that comes.
Just keep taking those free trips of Dubai.
never know what's going to keep happening from them.
That's the long line.
I don't know.
I'll just say, put yourself in positions, I guess, to get lucky.
That was what Colton Underwood told me, and I like that.
There you go.
And shout out to Colton.
Congratulations to Colton.
He just got married last weekend.
So I saw some pictures with him and Harrison, and congratulations to Colton.
Amazing.
Moving up, pivoting to the real...
We're going in all directions on this last recap here with the media.
No, we're good.
Well, people love the banter.
So maybe we just scrap the script and just go right to the banter.
I do got to say when you reference the real estate portion,
we've had a lot of realtors on the pod,
especially realtors in the TV industry.
But a couple things he did reference,
obviously, Jason Oppenheim.
If you haven't,
if you're listening to this pod for the first time
or you're Tyler Standeland fan
and you haven't listened to previous episodes,
you must go to the Jason Oppenheim episode
because we set the table in the intro
for exactly what Jay was talking about
in terms of what is this, how much time?
No, I can't do it.
It's a must, must, must.
must go back and watch. But one takeaway I did have from like, you know, sitting at home,
what can I take away? What can I do from this episode? Which I thought was really important,
intriguing was how he said, people can afford more than they think in the housing market.
He suggested go to a lender and get pre-approved and to find out more. I thought that was really
interesting and is a fairly new home buyer, something that a process that I thought was a lot more
seamless and easy and knowledge of power. So what are the benefits and how can people go find
out what their pre-approval limit might be for a home, even if they're not looking for one for the
knowledge of it all. Okay, so there's two big things you got to know about pre-approvals. One,
there's pre-qualification. So if you're curious of like how much you can afford, a bank will
allow that, they'll sit down with you and they will tell you what they could possibly give you.
So it's a good, useful estimate of how much someone can afford to spend on a home. So if you're
lost there, just go to a banker and say, I'm looking for a pre-qualification. Now, a pre-approval,
excuse me, it's going to be much more like, I would say much more legitimate, much more
professional. You'll want to get a pre-approval before you ever start negotiating with a buyer.
And in my opinion, these days you want a pre-approval before you even hire on an agent because
you can show them the legitimacy of the 60 to 90-day pre-approval, which says the bank has gone
through everything, your employment, your assets, your income statement returns, your credit score,
your background to say, we are willing to lend you this much. And everyone will take you more
serious in the process. And by the way, what an unbelievable benchmark to know how much the bank
will pre-approve you for. If you don't like doing financial due diligence yourself, don't do it.
Let the bank give you your scorecard. So it's a good, great way to get a scorecard for
what you can afford and a great way to just also understand what the bank is looking for when they
go through these mortgage process and why. Now, one of the things I have to put out there, David,
in the 2008 mortgage crisis, this was an advice I would recommend, and here's why, because banks
were making so much money off giving people more and more money. They were giving people
money they couldn't afford to pay back. And that's what happened to the mortgage crisis.
There was a big balloon and everything popped. Now there's so much regulation in the space
that they really have to do their due diligence on your financials for them to be able to give you
the range of a mortgage that'll reduce all or most liability to them. So that's my my quick little
take on that. I like it. And it's something like knowledge is power. We talk about it all the time.
Like educate yourself in this. It only takes a fraction of time to go and get this information.
And when it comes time that you are in the house buying process, just knowing these things will help
help you make decisions and help you get more realistic. And to be honest, efficient with your time.
you don't want to be like David Ardwin
who viewed 35 homes
and put eight offers in
and showed up to some of those
without pre-approval letters
and you want to be as educated as you can
because that is,
in many stressful processes of life,
the home buying process.
I still can't get over the home buying process.
You go to her house for five minutes
and then you're expected to put an offer down
for 10X the biggest purchase
you've ever made in your life.
It's like I look for a pair of shoes longer
than I look for a house.
Yeah, it's so funny.
And actually, David,
I'm going to walk people through
the process I go through. I'm right now looking like for small, it's like a small office like
commercial property, right? So like, you know, maybe like 300,000 to 600,000. I could use it for
residential if I want to rent it out. I can use it for studio space, office space, et cetera, because I was
talking to my account and I have to, I really, really want to reduce my tax liability because I'm
paying a lot, ton of taxes. And so if I can reduce that, I can do it through something called
bonus depreciation. So essentially, I'll give you a,
very quick and dirty on it and tell me if it clicks. The land is worth 100,000. The building is
worth 500. The residential piece, office space is 500,000. I'm not going to get in the weeds. I'm
to keep it super high level. You take the difference of the building, and then you take the difference
of the actual land. So, you know, 600,000 total. I can only write off the building, which is 500,000,
based on the depreciation schedule of everything in that building. But let's just assume it meets
criteria, I can write off 80% in the first year of that 500,000. So I can put a $400,000 loss
for this year. Okay. Right. So suppose my income was, let's just make it up, right? My income is
$700 grand. If I could write off $400,000 from investing in this space, now my income is
$300K. And so now I'm only being taxed on $300K. So now I have an asset. The assets appreciating,
right it's real estate and reducing my taxable liability so anyway we'll talk more about that stuff but
it does have to do with real estate and so does and the power of again knowledge is power just like
we talked about knowledge is power to your count one last thing that i'll talk about from this
episode with tyler what we just talked about is a tactical thing that you can take away and go do
another is just you know i love leaving with little tidbits in our brain and asking ourselves are
we doing this? Can we do more? He said in the past he lit himself on fire just to keep other people
warm. He teased this season saying he speaks his truth more. He makes his thoughts be heard. I thought
that was really cool. Like I think we've all been in situations where, you know, we do so much just to
make other people feel better about themselves. But at the end of the day, we're kind of putting
ourselves in a little box or maybe not seeing our self-worth because we're so worried about propping up
others and getting their approval. So if you're feeling that, if you're feeling like you're not
being hurt or you're not reaching yourself forth while at the same time going out of your way to
make people feel theirs, maybe you need to just listen to Tyler and look at the mirror and,
you know, grab a cold brew coffee and just enter that room and just explode with energy
and excitement and passion and get yours, you know? I like that, David. That topic there is
about, I would say, 15 to 20 percent on average of all my therapy sessions. So that definitely
connects with me.
And I'm drinking a cold
blue right now.
That's why I'm all fired up.
Oh,
I'm about to do
the opposite of a cold bro.
I'm about to go take a Xanax
because I got to go back
to the doctor.
I'm getting my LDLs updated
because I'm on three and a half
months on a pretty serious diet.
Three and a half months
is tough to make a massive impact.
But even if I could see
slight adjustment down,
I'll be super excited.
And yes,
I'm still terrified of needle.
So I got to get to relax.
Yeah,
I've been seen pictures of your
grocery cart the last three months.
I think you could make
a pretty good impact, eating like a rabbit
like you have for three and a half months.
So I'm excited.
I'm hoping you get what you deserve here.
The only problem is I've slipped up a little bit
in last two weeks.
But, you know, I've got to be able to do that to you.
I mean, here's the thing.
Here's what I have done.
Pretty much no eggs, no red meat.
Very, very, very limited amount of fried food.
Almost no fast food.
Almost no cheese.
Pretty much no sweets.
I went hand this week.
and Mother's Day.
First Mother's Day.
Just everything.
You just clean it all up?
You remember cheesy eddies in Rochester?
First Mother's.
Oh, my God.
Cheesy eddies.
Unbelievable.
I got a carrot cake and a cheesecake.
Oreo cheesecake.
It was dynamite.
Wow.
Yeah.
You're coming back.
I'm excited to see you.
You're going to meet Carter.
You're going to meet Carter for the first time.
Very excited.
I'm going to meet Carter.
I can't wait.
This episode comes out Monday.
And the day before this, I'll be with David the whole weekend.
Meet Carter hanging out,
probably eating some cheesy eddies.
say fuck my cholesterol we'll give you an update on how that stuff goes in the meantime we are
trying to make sure that we schedule a doctor to come on but holy smokes do we have a line up
there it is coming on we have sheena from vanderpump coming on we have wells adams coming on we have
chris voss the biggest negotiator literally of all time the highest fb a negotiator out there we
have damon john coming on we have barbara corkron coming on we have former wedding
design international renowned superstar Haley Page, who now can't go as Haley Page because
the legal battles coming on. This list is endless. And I know I missed a few names intentionally
because I want some surprises, but they're coming. These episodes will be fire. And next week
when we see you, we will be on a new network no longer with Dear Media, but we want to thank
dear media for everything they've done to support the show. David, anything got before we close
it out. Special shout out to Marshall, our editing guru. Thanks for all your work, Marshall.
Without Marshall, this show wouldn't exist. So thank you, Marshall. And David, actually,
I'm going to say one last thing. Yeah. For all of our YouTube watchers here, you can go to YouTube,
subscribe to train secrets. You could see the whole thing here. I promise I'm not high. I promise.
allergies. But David, you really like this hat. Love. You really think we could do something
maybe trading secrets, maybe a little higher green? Not like love. That's a not like love hat.
You came on. I said instantly. I said, give me that color scheme.
Give me that two-way color combo.
Give me a little trading secrets.
Insignea on there.
And I'm rocking it every day.
Insignia.
All right.
Well, go to YouTube.
Check out this hat.
Let us know in the reviews or the comments if you think we should make some hats.
Let us know.
In the meantime, I'm about to go Papa Xanax and head to the doctor's office.
Tune in next week to another episode of Trading Secrets, one you can't afford to miss.
that money and money living that dream
making that money money pay on me
making that money
living that dream
please note that this episode may contain paid endorsements
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