Trading Secrets - Your Rich BFF has arrived! From leaving Wall Street & a $600k tech job to becoming Vivian Tu spills BTS to her career path and the secrets YOU need to know for building your wealth

Episode Date: October 23, 2023

This week, Jason is joined by former investment trader on Wall Street turned personal finance content creator, Your Rich BFF aka Vivian Tu! Over the past few years, Vivian has gained popularity on so...cial media for sharing financial advice on investing money and building wealth. Between TikTok and Instagram, she has generated over 6 million followers, who she calls the leftovers, for whom she wants to share the lessons she learned on Wall Street and offer her best personal finance tips and tricks to readers of all ages and demographics. Vivian gives insight to the three tips she will provide to her own children, what a 529 account is, her method up or out, how to improve your credit score, her time at University of Chicago and which lead to working on Wall Street, how her fiancé was able to land a job on Wall Street without attending a feeder school, what working on Wall Street was like and how she left to work at BuzzFeed. Vivian also reveals how quitting her full-time job allowed her 24/7 to work on her own personal business, how she was able to utilize a forecasting model to allow her to build her business, her various revenue streams, her understanding of social media’s shelf life, how she’s built trust with her audience, and her best and worst investments. Why did she decide to leave Wall Street? How is she creating content that is engaging to her audience? What is a stick and a yard? What is her opinion of billionaires? Vivian reveals all that and so much more in another episode you can’t afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: Declan O’Connell Guests: Vivian Tu Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial 

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Starting point is 00:00:00 Welcome back to another episode of Trading Secrets. I'm your host, Jason Tartick, and welcome to the pre-market trading segment. We're going to talk a little bit about what you can expect from today's guest, something you should know going into this week with the market and a little update for my personal life. I'm going to jump right to my personal life. I am doing this live right here on my birthday week. My birthday is October 24th. So to all my Scorpio kings and queens out there, you get me, you know me. It's the birthday week, but I'm here in Barcelona and my God, did I just have the best week of my entire life? We landed in
Starting point is 00:00:45 Barcelona. We had a great time here. We took a cruise with Virgin voyages. Now listen, I'm not the biggest cruise guy. I am now a big cruise guy and the expectations that I had set for Virgin were all exceeded the people, the food, the cleanliness, the luxury, the convenience, the service, everything was a 12 out of 10. It was amazing. But we stopped in cons. We went to Marseille and then we went to Abiza. Abitha, that's how you said. I had the best dinner in my life. Yes, we did the clubs. Yes, mom and dad came to the clubs with me. Said they were coming for one drink, but they stayed until 3.30 in the morning. We had the best time in Europe. So that's a little update from my personal life. It was a week I will never forget. And if you have any questions about the Virgin Voyages,
Starting point is 00:01:30 just shoot me a DM and I'll tell you all about it. Okay. Now let's get into our guests. Our guest, our guest, your rich BFF, Vivian 2. Wow. Talk about a money maker and shaker. She is absolutely destroying, destroying the influencing game. But this is by no surprise. You know, when you back into some of these people who have had a lot of success in different areas, you start to realize they just find ways to win. And today, what you're going to get with your rich BFF is a lot of things. You're going to get some tips and tricks that the rich use that all of us should be using. So you're going to walk with some finance tips. But you're also going to learn about her career track. She went to University of Chicago, one of the best business schools in the entire planet. Then she becomes a Wall Street
Starting point is 00:02:12 early. Then she actually gets into sales. You're going to learn how she actually made more in sales than she did in Wall Street. So you're going to hear the dollars and cents between her entire career path from selling to being on Wall Street to now influencing. She is absolutely crushing it. Now, one thing you got to know going into this week, you guys are all feeling it. I'm feeling it. The cost of everything has increased significantly. But one big article that just came out is that the average premiums for single and family
Starting point is 00:02:42 health coverage jumped nearly 7% in 2023. When we look at past years in 2023, family average premiums, $23,968,000. Single average premiums, $8,435. What I'm telling you is that the premiums for health care coverage, family or single are up significantly. One thing that you should do is make sure that you are paying attention to your medical bills, to your medical spend. Understand the plan you're on and make sure that plan is right for you, given your spend, because the increase in health care costs are very material. They will impact. your dollar and one of the number one reasons people have to claim bankruptcy in this country is because of the cost of health care. So be aware of it, be on top of it. And I'm sure you guys all heard the news that we have seen mortgage rates now topple over 8%. It's here. I heard this from Ryan Sirhan and I love this tip. You can negotiate your interest rate. When those interest rates go down, you can refinance. You can't negotiate the purchase price of your home. So right now,
Starting point is 00:03:53 home prices are down. And his point was if you're looking to buy, buy now because those prices are lower than they'll be in quite some time. And as a result of it, you can negotiate that interest rate, but you cannot, cannot negotiate what you end up buying your home for in five years from now. So that being said, enough of me talking from Barcelona, enough of this Euroj, Let's get into the one and only, your rich BFF, Vivian 2. Welcome back to another episode of Trading Secrets. Today, I am joined by former investment trader who left a $600,000 dollar salary on Wall Street for a career as a personal finance content creator.
Starting point is 00:04:34 Is that not the most 2023 line of all time? And many of you know and may know her better as social media persona, Your Rich BFF, Vivian 2. Over the past few years, Vivian has gained popularity on social, media for sharing financial advice on investing money and building wealth. Between TikTok and Instagram, she has generated over six million followers who she calls the leftovers for whom she wants to share the lesson she learned on Wall Street and offer her best personal finance tips and tricks to readers of all ages and demographics. Her mantra, anyone can get rich, whether you grew up
Starting point is 00:05:09 knowing the rules of the game or not. I fucking love that. We are going to learn how Vivian's career is a trader left. She was burnt out. She transitioned into social media. It is a wild space. She is here full time and some of her top tricks and tips from her first book that is now a pre-sale, Rich A.F., which is slated to be released December 26. We'll tell you where to get a copy. Vivian, thank you so much for being here on Trading Secrets. Thank you so much for having me, and I'm ready to trade some secrets. Let's trade some secrets. I love every single bit of your mantra. I am fully aligned with. We are here to give the secrets to the individuals that may not have gotten them or the individuals at the top
Starting point is 00:05:49 are keeping from them. So I'm going to just start out right from this. I saw your last post. You said you weren't born rich, but you said your children will be. And you have three tips. I'd be remissed if I didn't just start out with that. What were the three tips that you will provide to your children that you didn't have growing up? I was very lucky in that my parents did help me out during college. I had a credit card. But I started kind of late, like 18 or so. Really, really rich people, what they do is they make their kids an authorized user on their credit cards. So when you're a responsible credit card user and you pay off your balance every single month, your kid literally just leeches onto your good credit score. So by the time they're 18 or 21 and they're starting
Starting point is 00:06:27 to look at buying a car or getting an apartment or doing something on their own or getting a really fancy credit card. Like they're going to have a credit score in the 800s. Like I don't even have a credit score in the 800 right now because, you know, I made a lot of mistakes when I was a young person. But I'm hoping my kids won't have to do that. I would say number two, Definitely, definitely consider a 529 account. I love that. This is essentially an investment account that you are able to put money into and then select investments and that money grows.
Starting point is 00:06:54 And you can use it for education costs. And we are in New York City right now. You know, private school. That shit's expensive. It's so expensive. Well, in Nashville, too. I'll figure out my relationship one day. I end up getting married and having kids
Starting point is 00:07:07 and I want to send them to school. I'd want to send them a private school in Nashville. And it's like, it's ridiculous how expensive it is. And then imagine your kid gets into Vanderbilt. And that's a what, $60, $70,000 year expense? It ain't cheap. So you got to prep for that. And that way you're not taking money straight out of like a checking account.
Starting point is 00:07:24 You're taking it out of your 529 account, which has state tax benefits in 35-ish states. And on top of that, if it doesn't end up getting completely used for their college education, you can actually roll $35,000 of it into a Roth IRA for your kid. So not only are you helping them with school, you're helping them with retirement. The third is opening up a custodial Roth IRA. So say you're my son and you're mowing lawns in the summer. You are using the snow plow. You know, our neighbors are getting their driveways completely shoveled.
Starting point is 00:07:55 And you're starting to make some money. And we can then take that money, put it into a custodial Roth IRA. And this is the big thing that people don't get. You don't have to be rich to invest. You don't have to be rich to become a millionaire. The earlier you start, the easier it is. And the less you got to put in. So if, you know, little J.E.
Starting point is 00:08:13 Jason is putting money in to this account at 10, 12, 13 years old, you're not going to have to put nearly as much in and you'll be totally set by retirement. Millionaire. Guaranteed. That is three great tips right there and you'll be a millionaire guaranteed time. It's literally all about time. And there are so many other tips and tricks too. Like I know, you know, I would always recommend people talk to their account and their CPA, but even putting your kids on your payroll is an option based on if they're helping you with your marketing or whatever it may be. So I mean, there are so many tips and tricks. Let's go to this. Those are three things that you'll do for your kids. What are three things that someone back home says, you know what, that's all nice. I don't
Starting point is 00:08:50 have kids right now. But what are some things I could do today to try and get wealthier faster? What would you suggest? Okay. First and foremost, everybody like shits on me for this. But I say you have to ask for a 10 to 15% raise every damn year. I'm not saying you'll get one every single year. But if you are not getting a raise or promotion, every two years, it has been proven through research that you will make 50% less over your lifetime. Totally. So I have this method. It's called up or out. Every two years, you got to move up or you got to get out. That's a Wall Street girl right there. Yeah, that's right. Because if you're not making money, what are you doing? You've got to be learning or earning, ideally both. And if you're
Starting point is 00:09:32 not making that money, like, come on. What's the point? I get that. I mean, like, I'm really money, motivated. But like, I think you are too. Oh, 100%. Like, that's all I'm motivated by. Like, I was pulling out my own teeth like as a child to get tooth fairy money like yeah we're good like I don't need this anymore but so many people are afraid of that conversation they don't step into the conversation because they don't step into the conversation not only are they facing that impact today based on cash flow but it's years and years from them right I mean you're talking about 50% less that is huge that's a huge amount of money and the thing is is if you're putting 10 to 15% in their ear they're thinking about it they may say no they may meet you in the middle maybe it's 5% but your boss
Starting point is 00:10:09 will always be continuing to think about. And I could tell you this, when he's pressed to make that P&L more profitable, he is not going to be showing up to your doorstep to give you a raise. So if you don't ask for it, it's not coming. Totally. And two other tips. First and foremost, nobody does this. But if you want to improve your credit score, everybody's like, okay, so I'll spend less money. I'll like do something that's really annoying. No, you're going to call your credit card company. You'll be like, bro, I want a credit limit increase. Because people forget, that a big, big factor of credit score is credit utilization, meaning how much of your credit limit you're using.
Starting point is 00:10:46 And one factor is how much you're spending, right? You could spend less, but it's a fraction. It's how much you're spending over how much you're getting, what's your credit limit. And so if you make the bottom, if you make the bottom number bigger, you can then spend the same amount, and the percentage of your utilization is still less. So I call my credit card company every six to 12 months,
Starting point is 00:11:05 and I'm like, yo, I want to increase. And they're like, okay, like, what? what do you want and I typically ask for three to five thousand dollars additional and I just keep building it and building it and now every single month I'm utilizing less than 10% of my credit limit and that is sweet spot like it's just building your credit spot it's a sweet spot I always like when people get confused on that when I say it's like I remember when you're a kid and it mom and dad would be like be home by 10 o'clock right so like be home by 11 o'clock yeah yeah and if you showed up home at like nine o'clock mom dad'd be like oh shit like that's a good kid right good kid
Starting point is 00:11:39 You do nine o'clock, like three weekends in a row, they're not going to give you that curfew anymore. It's like, I mean, we just trust you. Yeah. But if you show up at 1059, three weeks in a while, they're like, actually, you know what? 11's not working for us anymore. You've got to be home by 10.30. 10, 10, 10, 30, 9, 9.30. Yeah.
Starting point is 00:11:55 That's how I've always learned concepts. And that's how I've learned that people, like, really gravitate towards them. That is a great tip. That was number two, though. Number three, I think this is a big one. In particular, creators like us could actually really benefit is talking about money. so I think for so long we've all been really shy about being like how much do you make yeah like just fucking tell me like you know I think it's important for all of us to be talking about
Starting point is 00:12:21 money because talking about money is not rude it's not embarrassing it's not taboo it's just been marketed as such to all of us for like generations for generations right but if you go to the nicest country club in your town you will see two balding gray hair guys, teeing off, smoking cigars, having a beer, and talking about their investment portfolios, talking about how much they got paid to their hedge fund that year. Why is it cool for them to do it? But it's not cool for people like you need to do it. Right. Exactly. So I just think it's really important. Talk to your friends about money. Ask them what they're getting paid. If you find out that your friend makes more money than you, your friend doesn't
Starting point is 00:12:57 suddenly make less, but you now have the opportunity to go ask for more. The list is endless when you can get comfortable talking about money because it can help you navigate everything, your challenges, your successes, all the things you're overcoming. And those two guys that are sitting there with a cigar playing golf and I've seen them, I've watched them. In fact, I've been in that group and I've heard them. The thing is, is that they've now gotten so comfortable with it because they have so much to talk about, right? It's a braggadocious, typically egotistical thing, unless they're sharing ideas. And if they are sharing ideas, it's educational base. And so what I would tell you is when you can get over the fact that almost everyone has some type of money
Starting point is 00:13:34 issue in some capacity. Every single person has some kind of crutch. Get over it, have the conversations and realize everyone's got a little bit of embarrassment in them when it comes to it. So we got to get comfortable with that. I mean, you've seen it happen, right? Like in those super fancy gated communities, all of a sudden, you see a moving truck outside of one of those big ass homes. And they're like, oh, what happened? Like, oh, Lacey's dad got, you know, indicted on a white collar crime. And now their whole family is completely, you know, zero money. They've got to move out of the house. They can't for the mortgage, they're not going on vacation, they're going to have to go somewhere, like they have to move back in with the grandparents.
Starting point is 00:14:07 Like, it happens. Yeah, totally. No matter what level of finance you're at, people are insecure, people make mistakes, and people have something to learn. Yep. There are setbacks. There are wins. You've got to talk through them.
Starting point is 00:14:18 I want to talk about one of your wins. Forbes 30 under 30, extremely impressive social media in 2023. When I say Forbes 30 under 30 and we go back to Vivian when you were 20 years old, did you ever think it was going to be in the social media space? No, never. Did you think it could have been in the trading investment banking space? At 20, I want to be honest. I was underage drinking and throwing up in the back of like an alley.
Starting point is 00:14:43 So I don't know if I had any thoughts because I had like two. I had like two brain cells rubbing together. You were studying every day. No, come on now. Okay. So you're having some fun. But then you graduate and you get picked up by J.P. Morgan. Tell me what the vision was for your career at that point.
Starting point is 00:15:00 you know when you go to a school like you chicago and there is just like wealth that you would never ever seen before in your entire life like there were people who were coming in to the first day of classes and it'd be like oh like where are you from like what do you do and it's like oh yeah like my family owns this island i'd be like oh okay sick like my family doesn't own an island but that's that's cool yeah um and i think there's kind of like three main paths that people go down. You either go into Madison, you go into law, or you go into finance. I didn't know what I wanted to do with my life, but I was very fortunate in that I got a lot of scholarships for school. My parents helped me out with, you know, paying off a lot of the student costs that I would
Starting point is 00:15:48 have had otherwise. I didn't have to take on any debt. But I knew for a fact that I did not have a trust fund waiting for me after I graduated. I was not going to be able to, you know, be idle rich. I had to make a lot of money if I wanted to live. the lifestyle that I wanted to live. So, you know, when all of my peers started interviewing for Wall Street jobs, I was like, seems like a good enough excuse to do it as any. People who are like, oh, yeah, like, I really am interested in financial markets. Like, shut the fuck up. No. You got that job because you want to get paid. That's it. Don't, like, don't flex. Like, if you want to, if you really cared about financial markets, you would have gone into academia. We all,
Starting point is 00:16:22 we all came here for the paycheck. 100%. Well, you said, you either go into medicine, law, or finance. This is University of Chicago, one of the best universities in the country. Why is it that the student base is born and bred to think that. Money, right? It's money, but it's also like... Prestige and respect, too? The guarantee of a stable life. I do think a large population of the students
Starting point is 00:16:42 that go to you, Chicago do come from money. Got it. So they've seen it work, right? They've seen their parents be doctors, their parents be traders, bankers, lawyers, whatever. And they've seen that, like, blueprint work. So they're like, okay, if this has worked for my parents, it's going to work for me.
Starting point is 00:16:57 And in some cases, that is very true. I would say in other cases it's students like myself and frankly even students who came from lower income backgrounds than myself but like they would see like okay if I do this I can have this life that a lot of these of my peers have come from everybody wants to be able to afford their lifestyle my great grandfather he was an immigrant told that my grandfather wanted to be a singer and an actor yeah right and he goes no no no no on this family you're going to be he's in an accountant you're going to be an attorney, you're going to be a doctor. That's your only option.
Starting point is 00:17:31 Because they're tried and true. And like, maybe you don't get to become that superstar or be your own boss like you and I are now. But like you're pretty much guaranteed a decent life. Right? Like you're going to make enough money to meet all your needs. You'll get to go on vacation twice a year. You'll be able to eventually buy a home.
Starting point is 00:17:50 Is it a mansion? No. But you'll be able to buy a home. You'll be able to have that two and a half kids, golden retriever, white picket fence house. So it's the, it's the American. security. The American dream security. And I do think that dream is changing a little bit as we talk about all different industries, all different industries, how people are doing it, the way creators are making money. We just had some doctors on recently where they're talking about how reimbursements
Starting point is 00:18:11 are getting squeezed. So every other industry that you consider a professional, they are, you know, 10, 20, 30 years, their income is changing dramatically. They're like, we're working more. We're building more credibility. Prices of everything, the people, the cost of goods, all going up, reimbursements at the government level are being squeezed, they're making less. So we'll see how that changes. It is changing. Let's get back to you. You land a job with JP Morgan coming out of school.
Starting point is 00:18:35 For people back home that hear about people on Wall Street and Wall Street bankers and traders, like how hard is it actually to get into Wall Street? Because everyone says it's like breaking down barriers. Yeah. I'm not going to lie. It's hard. It's very, very hard. And why is it so hard?
Starting point is 00:18:52 Because there's only a certain number of seats, but you Chicago is not the only feeder school. You've got people who go to Harvard and Princeton and Yale and like every single Ivy League school plus the other top 25 that are all vying for these spots. And the exact same pool of people from New Chicago where I went to school who want that job. There's a pool of that at every single university. But there's only like six or seven major investment banks. And so you got the top like I would say like we'll call them A squad. It's like cheer squad. Okay. You got a squad like the, you know, Jake Morgan's, Goldman's, Morgan Stanley's of the world. And then you've got the top like I would say, we'll call them a squad. got kind of like B squad, you got like more middle market funds, then you got like the boutiques.
Starting point is 00:19:31 And then like there's a whole other reality here where you just go straight to a hedge fund, which is also very, very difficult. Yeah. Is it almost impossible if you didn't go to an Ivy League school to break into this world? I won't say it's impossible. It is incredibly difficult. So my fiance, actually he and I have two very different paths. I went to a feeder school. I was a great student, got a good GPA, went through a traditional on-campus recruiting route, did the interviews, got the job. My fiance went to Iowa State, so very much, you know, middle Americana, not anywhere near a coast.
Starting point is 00:20:04 Sure. Big, big state school. No major financial feeder program. Okay. And he was the first person in, I want to say 10 to 15 years that had gotten a Wall Street job out of that school. And I asked him how he did it. He has to say number one hack.
Starting point is 00:20:21 What do you think of was? Well, I asked him. And he said, well, I was in a fraternity. and I looked up fraternity brothers at all of the Ivy League schools at all of the top 10 universities who had just graduated and gotten those jobs and I asked to get coffee with them
Starting point is 00:20:35 I literally cold DM them on LinkedIn and was like, let me buy you coffee and then he would fly out to New York on like some rinky dink like budget airline and sleep on a friend's couch and then he would take all of these guys out pay for coffee
Starting point is 00:20:50 and he would do his best to make a really good impression And that way, and it was like the first year, second year analysts and associates, and when it came time to do resume pulls, they would recognize his resume, pull his resume. So he would at least get an interview, an interview. And then he was like, once I got to the interview, then, you know, he was like, I just had to like show out and show up and show out. Of course, yeah. But he did get the job. See, guys, there's even ways to shortcut Wall Street. That is one of them. But you didn't shortcut. You went to a feeder school. You land the job. You start. at JP. What do they offer you out of school? So I got a $10,000 signing bonus, relocation bonus. So that was the money to like move from Chicago to New York. Then I think my first year salary, I want to say it was like $80, $85,000. Okay. You know, when you introduce me, everybody gets that $600,000 number and they're getting really excited. Sure. I didn't get that on Wall Street. I got that at my tech job. Oh, no way. Yeah. That's another changing
Starting point is 00:21:47 landscape. Yeah. People think that I made so much money on Wall Street. I was there for two and a half years. I was an analyst. So I will admit, like, the lowest rung of the totem pole. But I started to realize that I was never going to make 80s Wolf of Wall Street money. Like, I wanted to be pounding my chest and, like, you know, going crazy in the office, pop and champagne. Like, that was not happening for me. I wanted that.
Starting point is 00:22:15 I literally wanted that because I was like, that sounds really fun. That, like, scene in Wolf of Wall Street is out of control. It's just absolutely outic. It's so Hollywood. It's so ridiculous. It's insane. But I wanted to be throwing bills off of my yacht. And I came to the realization, like, that wasn't going to happen.
Starting point is 00:22:34 At what year did you do that? How many years in, like, the trading space did you do that? I was probably two years. And when I realized, I was like, oh, shit. This is not the 80s anymore. Because... And in two years, how much we're making? My second year, I want to say I made, like, 1.15, all in.
Starting point is 00:22:50 Okay. Which is, like, great money. Don't get me wrong. That's a six-figure salary from the, like, from jump. Like, I recognize some people in their entire lifetime will never make $115. But keep in mind, I'm living in Manhattan. Yeah. I can only afford to live so far from the office in Midtown because I have to be in my seat at $5.45 in the morning. Not even just like wake up at $5.45. I have to be there at $5.45. So I'm waking up at like $4.45. And then I'm working until Bell closes four. And then I'm probably doing some cleanup, you know, P&L work. until 536, then being a woman on Wall Street, there was such an expectation that I would be at every social event, be like, oh, the girl's gonna come, we're gonna bring the girl, the new little baby hedge fund trader is gonna like us better because we have a girl.
Starting point is 00:23:35 And be like, okay, sick, like they always sat me next to some baby trader at that hedge fund to like curry favor. And I was like, damn, I'm like out till eight, nine, 10 at night, just for me to like run home, try to immediately fall asleep and like wake up at, Rinse repeat. Rinse repeat. And so I wasn't making enough to justify that.
Starting point is 00:23:56 I was giving up so much of it to taxes. And I looked at the very, very top person on my team. And I was like, roughly, I think I have an understanding of what you're making. How much you think it was? Shot, just like a hair short of a stick, a million bucks. Okay. A stick. Is that a thing?
Starting point is 00:24:12 Yeah. Never heard of that. Yeah. Wow. What is the stick? A stick is just like a million. I've never heard of it. Yeah.
Starting point is 00:24:19 A yard is a billion. Oh, shit. All right. There you go. So like 10 sticks? 10 million? Is that a good deal? I don't know if I've heard people say 10 sticks.
Starting point is 00:24:28 I'm making shit up now. Yeah. All right. But I was like, okay, a good trader. Not the head of the desk, but like somebody who's good at their job is roughly making about a million bucks a year. Okay. And that's great.
Starting point is 00:24:39 But in New York City, you're giving up half. Half's gone. Immediately. Yeah. And on top of that, you know, you're still probably living an apartment. You don't have a backyard. No place for your dog to run around. your kid has to go to a private school.
Starting point is 00:24:53 And I started to like spiral in my thinking. And you're still working. How many hours a week do you think that guy's working? The oldest guy on the desk wasn't working that much less than me. Yes. Like they were still, I was probably pulling closer to 80. They were probably pulling closer to like 60.
Starting point is 00:25:06 Still. I'm like, that's a lot of work. And for me to sit there for 14 hours next to somebody and being like, every hour that I'm here, I have no one at home waiting for me. But like you have like a family and children that don't see you during that time. You're spending more time with me. than you are with your family.
Starting point is 00:25:22 Yeah. But I had the most amazing mentor when I first got to Wall Street. She was fucking just bad bitch. I wanted to be here so bad. Yeah. And so I told my mentor, I was like, girly pop, like, I'm out of here. I'm quitting tomorrow.
Starting point is 00:25:35 And she's like, don't do that. So she helped me like basically devise a plan of like, you should be interviewing here. You should be doing that. And she's like, oh, by the way, I have a girlfriend. She started her career at Goldman. Now she's in the media tech space. Do you have an interest?
Starting point is 00:25:48 I was like, I will go do anything. Yeah. I will literally go mop floors instead of this job. And so I had a meeting with her and the rest of history ended up getting a job offer to work at BuzzFeed. That's a wild transition. I know. I didn't know anything when I showed up day one. I was like, oh, fuck.
Starting point is 00:26:02 What have I got myself into? But it ended up being the best decision. I could have possibly made. What were you doing at BuzzFeed? So I worked on the brand strategy sales team. So you go from trading on Wall Street to brand strategy sales? Honestly, it's the same shit because on Wall Street, I was picking up the phone calling asset managers and hedge funds and being like,
Starting point is 00:26:24 oh yeah, you should definitely be looking at this name today. We're seeing some good results like from earnings. Like the analysts feel like it's likely going to trade up today, likely going to take hire, or don't think this is necessarily a buy at the moment. Like just like, you know, peddling research, peddling ideas. Of course.
Starting point is 00:26:41 Talking shop. And when I moved to Buzzade, it was the exact same thing, except I was picking up phones and calling clients at agencies who are, PR people or media people or, you know, social people and being like, you know, you should definitely consider BuzzFeed. Like, we are able to reach this many people, this type of audience. Like, this is going to be really great for your brand. It's just sales. So the 600K you made was that BuzzFeed, not on Wall Street? BuzzFeed. Was that from commissions, like landing big deals? So my last year at BuzzFeed, I think the total was like 625. And I want to say only 110 of that was salary.
Starting point is 00:27:18 So all that was, so for people out there that don't go to Ivy League school, they don't have that finance background, they don't have the 3.9, they can't break into Wall Street. If they can sell on the phone and hustle, they could be making 625. Well, what I loved about the BuzzFeed job was on Wall Street, your bonus at the end of the year is based on how your desk did. So if the market was bad in your space, if equities was in a bad place that year, I wasn't going to get paid even if I was the greatest analyst, associate on planet Earth. Sure. If you work in credit and that year for some reason or other, it's just really not moving. Like you're not doing anything. You're not going to get paid. Even if you were smart, even if you worked hard.
Starting point is 00:27:57 Whereas in my BuzzFeed job, I knew that if I sent 10 more emails than the person who sat next to me, I was going to more likely to get paid. If I stayed an extra 30 minutes or if I took one more client out to coffee that week, or if I just made one more phone call or if I just like put together a deck in 15 minutes, just shoot it over to know, you know, one agency rep, just like one more time. if I did one more thing, it always led to more results for me. So I was like, I can eat what I kill. And that's when I decided.
Starting point is 00:28:26 I was like, oh, I can do this. Like, I'm going to make it rain. Yeah. And when I started getting that, you know, motion, that forward momentum, I was like, oh, this is going to be the down payment of my house. Like, we are going to make some real money. I love how conventional your path was and how unconventional it's become. but also in the unconventional beauty of it,
Starting point is 00:28:50 your income has gone up each rung of the ladder. I'm not even going to ask. I already know that you're making more now than you are at BuzzFeed. Yeah. Right. So think about that. All the steps that you told. But I wasn't when I left my job.
Starting point is 00:29:03 Yeah. I only left my job because I had been able to forecast the first half of the year. And I was like, okay, I think I can roughly make like half of what I had made. at my BuzzFeed job. At this point, how many followers and stuff? Just to give people context of where you are at in your social media journey. I would say probably like a million followers on TikTok and like literally like 250,000 followers on Instagram.
Starting point is 00:29:31 Okay. And now I have almost $2 million on Instagram, two and a half on TikTok. Like it was kind of a gamble, right, at the time? Because like I'm looking around and I'm like, there are people who have so many more followers. Sure. Sure. And they're monetizing. Sure. But like I'd seen the stats.
Starting point is 00:29:46 only 9, like only 4% of creators can actually make a living from doing what they love to do. And of that 4%, only a teeny tiny fraction can make a really good living. Most people are just skimming slightly above the poverty line. And so I was like, okay, I have to do some financial modeling here. And so I was looking at how much I was getting paid from the platforms, how much I was getting paid from brand deals, how much I was getting paid to go speak at places. And I was like forecasting out. I was like, okay, for the first half of, you know, the year, I'm going to, you know, make roughly a hundred and 150,000.
Starting point is 00:30:23 And that's great. Because if that stays the same, I would assume it would for the rest of the year. I would make half as much as I had been making at BuzzFeed. And that was really reassuring to me because I was like, nobody starves on $300,000 a year. Yeah, sure. At that level of income, I'm still going to be able to pay my rent. I'm still going to be able to buy food. I'm still going to be able to go on vacation.
Starting point is 00:30:42 Still going to be able to do all the things that I want to do. and it's not going to change my lifestyle. Little did I know, I feel like as soon as I was able to leave my full-time job, I had 24-7 to actually focus on my business. And that really, really helped supercharge. And it felt like rocket fuel that I just had all this time during the week to work on your BFF stuff because it used to be I would work Monday through Friday at my day job. And then I would ideate all of my concepts, like six or seven concepts on Saturday.
Starting point is 00:31:10 I would like write them out, like type out a little scripts. And then on Sunday, I would film them. I would put on an outfit, I would film it, and then I would take the outfit off, put on a new outfit, put on a new outfit. So people thought I was making a video every day. I was shooting them all back to back to back. One of the things I want to make sure I touch on, too, for people out there that are trying to, you know, back into creating or thinking about the creator economy, it is so hard to forecast and model what you'll do and how much you'll make, too, because there is no comparables. There are so many different things that people put value on and don't put value on. And there are some from the agency that we work with.
Starting point is 00:31:43 We've seen people with 10 million followers that have no PR power and we can't get anything for them. And then we've seen people that have like 30,000 followers. They have massive PR power and they get these huge offers. It's so hard to back into what will come, how much will come, what the rate will come and comparing it to others in the, in the marketplace. I call us football players, NFL football players. Yeah. Because you get like, in my mind, you can only be the flavor of the day or the flavor of the moment for so long. And like in the NFL, you get like five good years.
Starting point is 00:32:13 then you blow out a knee and you're done. You're done. Yeah. And I think for those of us in this space who are making really good lucrative money, like it's more imperative for us than anybody to be really smart about it because you don't get 40 years like an accountant or a lawyer or a doctor does. Because how many influencers do you know, and frankly, the industry hasn't even been around that long, but like how many influencers do you know get 40 years?
Starting point is 00:32:39 None. I can't even name one unless you're able to make yourself ear, replaceable, become a real, either a real celebrity or on-screen talent or become a writer who writes book after book after book or become a podcast star who has podcast series, like season after season after season, like you don't have staying power. So you got to be really smart about where you're putting your time and effort because otherwise like you're only hot for a second. So the natural question there, and it goes to your forecasting model when you were looking at your different revenue streams are based on your revenue streams where you putting
Starting point is 00:33:11 your energy for creative output so that you can keep those streams consistent or you can get into a stream that can still be there if your engagement goes down for a month or two. What does it look like for you? Yeah. So for me, digital social media is my bread and butter. I make the vast majority of my revenue through brand partnerships, which I love because then I don't have to charge my audience for anything. You know, I have my own podcast, Net Worth and Chill. That's a new revenue stream. Obviously, the book is coming out at the end of the year. That's a massive new play, right? Because the people who read books are not the same people who are scrolling Instagram for eight hours a day. That's completely different people. And, you know, I'm working on
Starting point is 00:33:54 pitching out television. I'm working on how I can get in front of the big screen because I recognize that I'm not going to be hot. Like the Instagram haughty, like the TikTok like favorite forever. I am right now. I love that. I love that TikTok reaches out to me to be their face for certain of their own brand campaigns. I love that they're inviting me to speak. I love that I'm doing all of these things. But I have to recognize that like it's just not forever. Yeah. I want to talk a little bit. You talk about TV, getting on the big screen. It's tough to do in the personal finance space. We have seen Ramit Sethi do it. He came on the show. His Netflix show blew up. What type of strategies do you have when it comes to taking something like boring finance and bringing it to Hollywood?
Starting point is 00:34:39 I love her meat. He's so nice. He's amazing. Wonderful guy. I think for me, talking about finance is still really, really dry. And, you know, I can't disclose too much. But all of the stuff we're working on, all of the stuff that we're pitching talks about finance through a lens that isn't finance. Because I want to talk about shit that people want to talk about. People that are already in the pop culture space are excited about because then people will pay attention. In the same way that, like, there's there's a reason why you've noticed recently personal finance content has gotten so much more fun. Yes. You've got people putting on wigs and I'm like drawing a mustache on my face and like people are like ha ha your mustache is funny. It's like if I can get get somebody's attention because I like took you know an eyebrow pen and drew a mustache on my face like I look like a fool for 15 seconds but it means that they watch the full video. Yeah. And they actually took away a concept that they otherwise wouldn't have listened to. They wouldn't have cared about. And it's also why I'm like, oh okay like I'll put on makeup while I'm talking and I'm like I hate doing this because I am
Starting point is 00:35:42 someone who can't even single task much less multitask but if it means I can get somebody's attention then once they're in then I can talk to them about money talk to them about finance when they're disarmed when they are actually paying attention when they're focused that I think is really really powerful it is powerful and what's so cool is social media then gives you the analytics so then you can adjust your content to then tailor it so that you can make sure people are engaged And if they're not engaged, they'll get engaged. And I think the coolest thing is you're using that strategy to actually do good by people. To change their lives for the better, because these are the things that we weren't taught in school,
Starting point is 00:36:16 and it's a shit that we need to know and we need to know yesterday. What I want to do, though, is ask you, the big trader, a stick. We learned what a stick is. What year, and have you been able to hit the stick mark based on social media as a career? In total of net worth or annual income? Annual income. Oh, yeah, baby. Let's go!
Starting point is 00:36:35 No, there's a stick, one stick down on our way to, what'd you call it, a yard? Oh my God, no. A yard is a billion. I know, but you're like, come on, girl. I have big thoughts about billionaires, though. What's your thoughts? I just don't think they should exist. Why's that?
Starting point is 00:36:51 Because I think if you can get to a billion dollars somewhere or another, unless it's like truly like just like a billion on paper, you like sold your company or something. Like people who have gotten to billionaire status, and I mean truly multi-billioner status, like, it's been on the exploitation of other people. Like, people who are, like, deeply. A hundred percent. Yeah. Like, it's impossible. It's impossible to get there.
Starting point is 00:37:13 To create a billion plus of not do that. Right. Absolutely. Right. And for me, I'm like, if you have a one billion dollars, just one, one billion dollars, there is not a thing in the world you can't buy. Correct. There is, you cannot spend that money in a lifetime. Correct. We'll just name names, you know, Elon Musk.
Starting point is 00:37:32 Yeah. Okay. Dude's got like 168 billion bucks. Like, yeah. what's the $167 billion doing for him, right? Like, that money would be so much better off being utilized towards literally anything else. Yeah. Like, think about the people that Tesla employs.
Starting point is 00:37:49 Don't you think, like, some of them are being underpaid? They have to be, right? Of course. You've got to imagine. Yeah. And I just don't think that, like, billionaires as a concept should really exist. Like, I think, like, if you get to a billion, like, every dollar of income after that, like, should be taxed at close. to 100%. It is. I mean, this, we can have a whole podcast just on this topic. And I, you're definitely
Starting point is 00:38:10 on to something, 100% here because it is a whole, it's hard to even conceptualize a billion. And you think about 168 and it's just unfathomable. Like, I think billionaires also give other people. And I always say this because like people get so mad when I'm like, we should all want to be rich. they're like rich people suck eat the rich but like the difference between a millionaire and a billion like a millionaires a millionaire's closer to being homeless than they are to being a billionaire 100 percent they're closer to being bankrupt and homeless than being a billionaire 100 percent there's oh we could go down a rabbit hole with this I'm gonna I'm gonna end with this though because I just heard this from Andrew East recently Andrew East is married to Sean Johnson an awesome awesome guy we're sitting
Starting point is 00:38:54 in his son he's talking about a book he recently read and he said taking the positive from billionaire. So we just talked a lot about the negatives and that list goes deep. But the positives is if you think about if you were a billionaire, the creative ingenuity, like what would you do? So like what's the perfect party you would throw? And you think about all the imagination, the people you would have there, the colors, how you'd fly them in, all these things. We already talked about our thoughts on it. But if you could start to like create this type of imagination for other things in your life, you'll be surprised what else creativity you could use towards your work and how that could actually get you to where you want. I only have you for so much
Starting point is 00:39:28 longer. So I got to ask you a few questions. Do a little rapid fire on investing stuff. Okay. Best investment you ever made. Picking the right partner. Pick, oh, wow. Because, let me know what it is. I dated so many fucking losers and I thought they were winners because they worked in finance. And I was like, oh, like, we're going to have the same viewpoint on money and like all that stuff. No. I dated so many people who were making three times as much as I was, who were clearing, you know, just shy of a million bucks. bucks and they had credit card debt. Yeah.
Starting point is 00:40:00 And I was like, like, how the fuck do you have credit card debt? I know. Like, you make that much money. I don't make anything like that and I don't have credit card debt. And I came to the realization that like my partner had to be someone who values a dollar the same way I do. Love that. I was going to ask you, what is the number one tip that you look into a partner and that's it.
Starting point is 00:40:15 It's actually. Also, a partner who supports you. There you go. Because when I was quitting my job to become your rich BFF full time, I sat down with my fiance and I was like, uh, what if I don't make any money? What if, like, I can't afford my part of the rent? He was like, well, I still work my finance job. We will not starve on my income.
Starting point is 00:40:34 I'll cover your part of the rent. And that gave me basically a parachute to jump out of the plane with. Because I was like, if things get really bad and I can't afford it, I can always lean on him. And that gave me so much peace. Unfortunately, I never had to pull the parachute because it's been smooth sailing. There you go, smooth sailing. And I think, yeah, with it, you could have, you know, you could have the most badass, best finance banker, number one, Forbes, whatever in the world
Starting point is 00:40:58 that is such a great human and everyone loves, but if that person's not a good partner, if that person won't support you, then there is no validity, no value to it, and you're quite frankly fucked. Like, without a supportive partner, you are fucked. There is no partnership. All right, I give $10,000 right now.
Starting point is 00:41:15 I'm sitting with a bank account. I'm back home. I got $10,000. I don't know what to do with my money. It's earning 0.01% in a savings account. What are some ideas that you would give me? you know if i don't have an emergency fund i'm putting that bad boy into my emergency fund it's a high yield savings account i'm going to earn four to five percent in annual percentage yields and that's a
Starting point is 00:41:37 really safe place to put my emergency fund if i've already got an emergency fund i'm paying down high interest rate debt that shit is getting bigger and bigger bigger as we are talking and most of that is credit card debt i don't have it so don't worry about it the last thing i would do is just stay the course. Put that money into a diversified portfolio of index funds that track the market, maybe, you know, pick and choose a couple sectors that I'm extra passionate about, but that's it. I like it. I have $10,000 in credit card debt and I don't know where to start. One tip. How do I get out of it? Okay. So you have different credit cards. You have all this $10,000 debt that you piled up, rank them highest to lowest interest rate and pay it down in that order. You'll save on
Starting point is 00:42:13 interest. Yes, I like that. The avalanche model. I'm all about that. Okay, what is the worst investment you ever made? Just like, I bought my first designer bag and I was like, was worth it. This was 10 out of 10, 11 out of 10 worth it. It was the best thing ever. And it really nailed home the fact that like I could earn money and I could buy something that really, really validated and I enjoyed. I would say worst decision was bag number two. Okay. Which type of bag was it? So it was a way. You know these questions are coming. I know. YSL. How much was it? It's like 2,500 bucks. Okay. It wasn't crazy. But the reason why is the worst bag is because I thought that I was going to feel as good about that bag is I did my first bag.
Starting point is 00:42:51 and I didn't for that first bag it was a black leather Prada bag I had researched that bag for like six months I found the exact like make model that I wanted and I was like this is the perfect bag I'm gonna have it that YSL bag was when I had started making a little bit more money and it was literally just a Saturday a weekend I was walking through Soho I saw it in the window of the YSL I walked in and I bought it and then when I got home I was like fuck this doesn't even have like the little pocket slot for my phone this isn't even big enough to fit like my keys. Like, it was just like, I was like, you should have thought this one through. Okay. Impulse purchases. It happens. You identified what it was. You now know what got you. You're going to prevent that moving forward. All right, what about the best thing that you got paid for? Your Emmy Award for Influencing. It doesn't have to be the best dollar amount. It's not like this was the biggest dollar amount. But one of my coolest things was I got paid $10,000 to play in a pro with Sergio Garcia with BMW and then watch the Ryder Cup. It was the coolest thing ever. Was it the best payday? No. Was the fact that
Starting point is 00:43:51 I was getting paid for that, the coolest fucking thing I've ever done in my life, probably. So I don't say that's it. What do you have one of those moments that was like, this is the coolest thing, this is the dollar amount, that's what it was. So this is a very, very hot ticket. And I hope everyone listening does not hate me for this. But I am not
Starting point is 00:44:07 a huge Swifty. I have a large partnership with SoFi. They have the licensing naming rights to SoFi Stadium in L.A. And because of our partnership, they gave me a ticket and a plus one. to the Taylor Swift concert.
Starting point is 00:44:23 And so I was able to fly myself and my assistant, first class, lay flat, stayed in a very nice five start. Oh my God, it's a huge difference, okay? There's regular business where you sit and then business where you lay. But we stayed at a really nice hotel. We went to SoFi watch Taylor Swift in the box.
Starting point is 00:44:40 The chicken tenders in the box always tastes better. And it was just like a wonderful evening. And like, even though I'm not a huge Swifty myself, like you can tell how much production value went into that show. and it was like a huge experience. And I just felt really grateful because, you know, Taylor Swift tickets, like people were literally like taking out second mortgages on their home
Starting point is 00:44:59 to like go see that concert. And I got to go for free. And that ticket was probably like $10,000 and you got two of them. So there's that. And it was huge, huge demand. Let's end with this one. A lot of people that follow you are looking for personal financial tips. There's confusion.
Starting point is 00:45:15 They don't know what's next. What are you most worried about, given the current economic, client, what the future will be, for the people that follow you in the personal financial sector. What are you most worried about? My biggest fear is social media because back in our parents' generation, your parents were like, take their binoculars and look out the front door and be like, oh, the Joneses, they just got a new TV, but they suck. I hate them. We have to go get a big screen TV. Now, the Joneses are the Kardashians. We're watching everybody on our little screens now. And there's this constant need to feel like you need to keep up. And I think it's crazy
Starting point is 00:45:54 because I know some of my friends who make less than six figures who only take Uber blacks, who go out to eat every single meal, who are renting places that are more expensive than places I rented when I was making that amount of money. And I think just like this lifestyle inflation is getting worse and worse and worse all while people's financial situations are also simultaneously getting worse. So I do think there needs to be like a come to Jesus moment where people are like, okay, we need actually like temporary expectations and like approach reality that like you cannot be doing all of these things all at once.
Starting point is 00:46:36 You can afford anything, but you can't afford everything. And I do think like this next generation is very much, as they say, Dululu when it comes to this and at a certain point, like you're going to reach a breaking point. Because unless you're making more and more money, you're not going to be able to keep up with that. You're never going to be able to keep up with that. That's a good piece of advice. I couldn't agree more with you, especially now, which is where inflation is, interest rates are, the costs of everything. I mean, life is becoming...
Starting point is 00:47:05 Eggs are like $10. Eggs are $10. Life is becoming unaffordable. And the problem now is that if you made those bad decisions, let's call it 10, 20 years ago, at 0% interest in credit cards were at, you know, 5% to 10%. It was one thing. you make those bad decisions today and you get stuck in a snowball of 20, 30, 40, 50% interest. You're not going to get out.
Starting point is 00:47:26 And I couldn't agree more with you. But let's wrap with this. Your trading secret, one piece of advice. People can only get from you, Vivian. It could be for your book. It could be a personal finance. It could be career navigation life advice. It's one trading secret.
Starting point is 00:47:38 What can you leave us with? Yeah. I would say to everybody listening that I think a lot of us fear being seen as, as stupid or underestimated or overlooked or all of those things. I hate to break it to you. That's already happening. Like all of the things that you're worried about are already happening. You have nothing to lose.
Starting point is 00:48:02 You should do that thing you're afraid of. Ask for that promotion. Raise your hand in that meeting. Do all of the things that you are afraid of because somebody out there already thinks that about you. But what someone else thinks of you is not of your damn business. Don't worry about what they're thinking about. Worry about what you think of yourself.
Starting point is 00:48:17 And when you do that, when you focus on your own journey versus what someone else thinks of you, you'll be way better off. And I say that as someone who's experienced it. I had a girl DM me, my own video when I first started with like the note was like, she's so cringe. And it was clear she had meant to send it to someone else. But she sent it to me. And I was like, you dumb bitch.
Starting point is 00:48:39 But no, I didn't say that. I was like, I think you meant this or someone else. Like, you know. And she immediately saw it and like unsent it. Like, girl, I saw it. And she was like, oh, she was like, oh my God, I was just like joking, ha ha. And I was like, you're good. Yep. But like, I'm not worried about what she's thinking because I'm laughing all the way to the bank while she's still at that job she hates. Exactly. I think most people are
Starting point is 00:48:58 judging for two reasons. It's eternal longing. You have something that they want or it's internal resentment. They see something in you. They resent about themselves and you're killing it. You keep doing your thing. Everyone out there, if you feel like you are worrying about other people's judgment, don't let that stop you. And I like what you said is that if you're worried about people talking shit or judging you. They are. They already are. They probably are. So if they're going to talk shit, why not do it while you're happy, what you're doing and not worrying about what others think? Vivian, too, thank you so much for being on Trading Secrets. We are going to buy one copy of Rich A.F. Right now, go to the reviews. Give us five stars. Tell us your biggest
Starting point is 00:49:30 takeaway from Vivian, and we have one copy to give away. Where can people find everything you have going on and your book, Rich A.F? So you can find me across social media as your rich BFF. And if you are interested in reading Rich A.F, you can go to Rich A.F. dot me yes I made the URL a manifestation and you are able to pre-order a copy I hope this really really helps everybody who has no idea where to start really really revamp their finances to a point where they can finish the book and say I am financially stable yes I love that rich a.F your rich BFF Vivian 2 thank you so much for your not training secrets thank you so much for having me ding ding ding
Starting point is 00:50:10 we are ringing in the bell with the one and only the Curious Canadian. He is our BFF, but is he our rich BFF? That is something we will talk about because we just had the Your Rich BFF podcast. She is a monster on social media, clearly an absolute behemoth when it comes to earnings and crushing this space. But David Ardoin, what are you thinking? What do you see? And what questions do you have? My BFF from your rich BFF. I just kind of set the tone here, okay? She had some very good tips. She had some good strategies.
Starting point is 00:50:47 We're going to touch on those later, but you know what, Jay? I just got a vibe from her. And the vibe was, you know, we're all about reflection. We get deep. I think we got a little humility. I'm questioning if your rich BFF, if Vivian, is a little too much about the money. Now, I know we're a money podcast here, but I like a little bit of perspective. I mean, she, this girl, good for her, right?
Starting point is 00:51:18 I mean, for every job that she took when she went to college, out of college, she was gung-ho. It was about the dollar cents. I like the fact that she could have been bold and stand up to that and say, that's really all she cared about. But do you have, have you, did you feel that you've been in her shoes before? I definitely have not because I've never made a life decision based off money. I just got a little bit of a little bit of heby-jeebies from the intensity of the money motivation from our rich BFF. I just want to throw that out there.
Starting point is 00:51:49 Yeah, well, here's what I'll tell you. In the business space, especially the finance space, there are certain people cut from certain cloths with all different personalities from A to Z. And what I'll tell you is that her personality type is a lot different than yours, David. So I could see what you're saying. But one of the things you got to know is that the people that come on this podcast that are super, super outliers within whatever they do, have a certain cut to them. And when I look at her just her overall resume, she went to one of the best business schools in the world. So clearly all of her discipline and due diligence and intelligence was by far exceeding every expectation before she was 18.
Starting point is 00:52:31 She then goes to a school where she's now with the smartest people in the entire planet trying to exceed expectations at the age of 21. She then steps into the world of Wall Street where you have the smartest, craziest individuals that will do anything for success. And she talked a little bit about being a female in that space and how difficult that was. And then on top of it, she transitions, gets into content creation. She told me what her earnings are for this year after we recorded. I promised I would not share this, but holy shit, good for her. And my point in saying that is she has achieved massive, massive, massive, massive success in this space.
Starting point is 00:53:12 And so I think about like Forbes 30 under 30 content creator and all this recognition. I see what you're saying, especially for someone like you listening to this. However, I will throw in the curveball to say, one, I really enjoyed her, especially off camera. She was amazing. but two, you don't get to your rich BFF level without that type of cut. Oh, yes, facts. And what she's done is incredible. Sorry to interrupt, but I was thinking it as a coach, right?
Starting point is 00:53:39 You coach the most talented players at the 16 level in the world, right? Or at least in the United States or North America at hockey. You see these guys. They're all cut different. I'm sure the one to five that have been like the best that have ever come through your program, you know maybe they personality wise they weren't your favorite but some are the routines in what they do she's making a couple sticks a year couple mill couple shmell we know that i just wonder if she meets me for the first time is she going to judge me because she's she's money
Starting point is 00:54:14 all she cares about is money it's how she you know it's how she values things it's how she i'm not i don't want to put words in her mouth but i'm just wondering is she stopping and smelling the roses That's just my question for her. And I want to make sure that she's stopping and smelling the roses because here at Trading Secrets, we do appreciate the financial juggernauts that our rich BFF supplies and her drive to where she is. But I just want to make sure, Jay, I'm just looking out for her.
Starting point is 00:54:41 I want to make sure that she's... There's a way to answer this question, David. Next time you're in New York City, we get a little get-together, me, you, your rich BFF. Maybe we jump back on the ones and twos. Maybe she offers some advice and you can see if you know, you can you can help her maybe we do it and i and i and i and i dup and i dupe myself as like a like i'll wear a suit and like do my hair up and just douse myself and clone and put on this
Starting point is 00:55:05 and just see you know see what the see what the feels are see if i get a little different vibe from her i don't know we'll see but turn the page david all right she did give some amazing tips that she came right out of the gate with three tips for children to get rich i think i want to start there just rapid fire them really quick if you feel like you want to go more into detail go more into detail. Three tips for children to get rich. One, make kids authorize users on the credit cards. Two, the 529 account. And three, opening up a custodial Roth IRA. I don't know what a custodial Roth IRA is. So you might want to touch on that one. Making kids a co-signer on your credit card. Absolutely genius. But fuck me. If you are taking on that risk and you are taking on that
Starting point is 00:55:45 liability, you better never miss one payment. I want people to do it. I need them to do it. But don't you dare jeopardize your kids. So make sure it's a benefit. And if you can't be honest with that and you can't say in the mirror, dead ass in your eyes, this kid will benefit from this only. Do not do it because I know a lot of kids that got screwed doing it. Second one, the custodial Roth IRA. Essentially what it is is it is for children. It's an IRA that is created and started by a parental for a child. And it is funded with children's post-tax dollars. That is income tax and other applicable taxes are already removed. So this is why when your child is then ready to withdraw this money for retirement, they won't have to pay the income tax on it like other traditional IRAs. That's why if you think about it, if I had a kid and I paid my kid, they would be receiving income. This would be post-tax dollars. So it gives them a huge advantage. And what do we know about investing, David? There's one thing that everyone has a unique advantage of, especially if you start early time. So if you you started as a young kid, you're in really good shape. And then the 529, like every plan,
Starting point is 00:56:57 David, there's pros and there's cons to everything that's out there. And there are alternatives. But the 529 plan for education is just amazing, right? And I think some of the tax advantages are just tremendous when used for qualified educational taxes. And again, time is on your side. So if we lay out some of the advantages and disadvantages, you can contribute a lot. It's very flexible. You can, it's very easy to open and maintain. There are tax-free withdrawals, tax-deductible contributions. Some of the disadvantages, you could be limited with what investment options that you have, but that's going down the road. The other thing is you got to understand the fees. They change per state. There's some restrictions on when you're moving investments are changing investments,
Starting point is 00:57:44 and it's very limited that it must be used for education, right? So that's something to be aware of. But in general, it's a great, great plan, especially if your son's going to be a full ride Division I athlete and he has a bunch of money in this. You can roll it into a 35K into a Roth IRA that we learned about today too. Oh, exactly. I don't know what sport yet, but that's the goal. I actually started a 529 for him too. So actually, you know, every so everyone, trading secrets, things come up where I can get myself a little pat on the back because some other things looking for my crypto still and some other things that we know that the Curious Canadian may not be on top of his game about this one I am so I feel good about it. Well, Curious Canadian, Money Mafia might be listening
Starting point is 00:58:22 right now and they might be saying, wow, if David could do it, I'm doing it. How did you do it? A family friend who looks after our life insurance and those things and he said, this is like a no-brainer, you got to do it. He sent me over the paperwork. I took his word for it. I have a Roth IRA myself, you know, taking care of college or something that's very important. So that's just what we started. It's what we're doing here. And then you'll just contribute, you'll, and then you'll just contribute monthly, quarterly, annually. All the birthday monies and like baptism monies and Christmas monies, that's all going in. That's just going in there.
Starting point is 00:58:51 Plan for Carter. So feeling good about it. You know what else I feel good about? You said, do you have any tips for our listeners today to get wealthy or faster? And I feel really good about this because everything she said, the three points she said, we've talked about at length on this podcast before, which means we are doing something right. Ask for a raise.
Starting point is 00:59:09 10% percent every single year. If you're not getting a raise every other year, you're losing 50% of money you can make over your lifetime. Two, credit utilization. talking about increasing your limits. I think we just talked on that two or three recaps ago. Three, talking about money together. That's what we do here.
Starting point is 00:59:25 That's what we do here. That's why it was made talking finances amongst your peers, amongst your coworkers, amongst your family, amongst our friends. Fired up. David, it's a beautiful thing. We are checking the boxes at Trading Secrets and we have the Your Rich BFF approval that what she's saying, we are saying, and we are doing.
Starting point is 00:59:41 We are all about that, baby. Other than setting you and your rich BFF for a follow-up on trading secrets. Do you have anything else you wanted to close this with, David? I do. And this is just one of those things that's just kind of like an aha moment. The story of her fiance, who went to a state school in Iowa with no direct path to Wall Street, who wanted to get a job on Wall Street, to hear the story how he networked with guys from the same of fraternity at those Ivy League schools, and which set up coffee and go out his way and insert himself in that realm to get noticed. It's just, I'm not saying
Starting point is 01:00:17 that you have to go home and do that, but I'm saying that you have to be a, if you want something, just go get it, be creative, be resourceful, be investable. We talked about that on the Genie K episode. Be investable. Just put yourself out there. Believe in yourself. What's also nice is we echo a lot of the same things. In my book, The Restart Roadmap, which was published in 2021, 2021, I actually talked about doing exactly this. You have to know who your connections are connected with. The easiest way to do that is go to LinkedIn. See the people you're connected with. Go see who they follow. Ask those people for introductions. Warm introductions will always get you head of a cold call or a cold application. So there are ways to do it. Find angles and shortcuts to get to the
Starting point is 01:01:03 people you need to get to because in this world, if you are not taking them, you will be cut and you will be left behind. David, I got something from the influencer closet to give away. You ready for this? I would love for this to happen. All right. Let's go. So guys, make sure to give us five stars. to our podcast, it helps us tremendously. Just hit the subscribe button. Follow us on YouTube, follow us on our Facebook page, follow us on our Instagram page at Trading Secrets Podcast. Right now, every episode in the recap, we give something away from the influencer closet. So we are doing a giveaway. How to enter? Just give us five stars. Your biggest takeaway from the episode and or a guest that we should have on. This one comes
Starting point is 01:01:38 from Jay Flynn 922. Education and fun. My favorite part is that every episode, the guest seems to have a combination of excited things to talk about with numbers behind their and somehow partially uncomfortable. It's great to listen to them open up and realize the drive they had to get them to where they are. For me, I appreciate that while social media is a highlight reel, the people behind the accounts are working hard to get where they are, just like normal everyday folks. I also leave the episode with some sort of life application while getting my guilty pleasure listening to the insights of quote-unquote celebrities. I love it. Thank you for that review. Make sure to send us your address to trading secrets at Jason.
Starting point is 01:02:17 tariff.com, and we'll send you something from the influencer closet. David, you got anything before we wrap? I'm looking forward to meeting Vivian in New York City, just feeling the intensity of the money motivation. You know, I could use a little bit of my life. David, before we wrap, do you know what tomorrow is? Of course I do, Jay. Okay, well, I was waiting for something. Happy birthday to you. Happy birthday, Jason, I'm old as fucking shit. Yes. It's October 24th. That's my birthday. So I hope you guys have a great week.
Starting point is 01:02:51 Hopefully I can send you some of my birthday energy your way. Let's go. Give us five stars. And thank you for tuning into another episode of Trading Secrets, one you couldn't afford to miss. Making that money, money, money, blame on me. Making that money, money. Living that dream.
Starting point is 01:03:09 Making that money, money. Brain on me. Making that money. Living that money. I don't know.

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