TrueLife - Amit Rathorne -The Abundance Economy Beyond the Cloud

Episode Date: January 14, 2024

One on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_US🚨🚨Curious about the future of psychedelics? Imagine if Alan Watts started a secret society with Ram Dass and Hunter S. Thompson… now open the door. Use Promocode TRUELIFE for Get 25% off monthly or 30% off the annual plan For the first yearhttps://www.district216.com/https://shoptype.com/Meet Amit, a visionary entrepreneur and investor navigating the ever-evolving landscape of digital economies. With a fervent belief in the transformative power of technology, Amit champions the idea that software is not just consuming industries but birthing a future where decentralization, community, and global market networks thrive. As a Lisper, he intricately understands how to beat the averages, embracing the enigmatic beauty of knowing nothing for those truly in the know.Currently steering the ship as the Founder & Creator-in-Chief at Shoptype, based in the dynamic heart of the San Francisco Bay Area, Amit's  journey reflects his commitment to pioneering change. Beyond the realms of entrepreneurship, he beckons conversations on venture and private equity, impact investing, job creation, and the profound intersections of media, commerce, fintech, Al, and consciousness.In a world hungry for innovation and purpose, Amit stands at the intersection of experience and aspiration, ready to engage in dialogues that transcend the ordinary and propel us into the extraordinary. One on One Video call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USCheck out our YouTube:https://youtube.com/playlist?list=PLPzfOaFtA1hF8UhnuvOQnTgKcIYPI9Ni9&si=Jgg9ATGwzhzdmjkg

Darkness struck, a gut-punched theft, Sun ripped away, her health bereft. I roar at the void. This ain't just fate, a cosmic scam I spit my hate. The games rigged tight, shadows deal, blood on their hands, I'll never kneel. Yet in the rage, a crack ignites, occulted sparks cut through the nights. The scars my key, hermetic and stark. To see, to rise, I hunt in the dark, fumbling, fear, Fearist through ruins maze lights my war cry born from the blaze.

The poem is Angels with Rifles. The track, I Am Sorrow, I Am Lust by Codex Serafini. Check out the entire song at the end of the cast. Ladies and gentlemen, well, welcome back to the True Life. I'm sorry. Welcome back to the Mahalo Stars podcast. We're broadcasting on the Mahalo Stars Network. And I have with me today a guest that I have been trying to get on the podcast for a while.

We finally made it happen. We're going to be doing a series. The one and only, the CEO, the founder of Awake Ventures, Amit Rothorn, a visionary entrepreneur and investor navigating the ever-evolving landscape of digital economies with a fervent belief in the transformative power of technology. Amit champions the idea that software is not just consuming industries, but birthing a future where decentralization, community, and global market networks thrive.

As a Lispur, he intricately understands how to beat the averages embracing the in inningmatic beauty of knowing nothing for those truly in the know. Amit, thanks for being here today, my friend. How are you? I'm very good, and I had no idea you're going to read that out. Surprise! I got you there. Look, I know your time's a little bit limited today, but I want to just give people a little bit of background on

who you were before you became who you are today. Like there was a, there's a bit of a journey involved into understanding the, you know, the attribution problem and stuff like that. So maybe give people a quick background on, on how you became the, the awake ventures and how that came to be. Yeah, that's a long journey, I guess, but I started, I started coding when I was not coding, but I found my first computer when I was seven,

which was kind of early for me because I was in India in 1987. Didn't have any then. So it was just this really fortunate thing, you know, that happened. Thanks to my dad who was working for the government at the time. So I had a computer at my room. It's crazy, you know, like there. So from there to just getting into, you know, all types of tech to wanting to, you know, come to the mecca, which is Silicon Valley, right, where everything happens.

I grew up in Bangal right in India and you know all of that happened I guess as I sort of continued to push through that and first I moved to Chicago with a consulting firm, a very boutique software consulting management consulting firm which was quite small at the time so got to really learn and grow for a number of years flying Monday to Thursday you know across different cities in the US and industries, trading firms, you know, hospitality companies, and, you know, all types of enterprises and corporate, you know, workings were kind of, you know, needed to be understood so we can, you know, manage their software systems and all that stuff. And so that, you know, gave me a lot of insight into things.

Now that I look back and I'm telling you, I'm seeing it, right? Right. I didn't see it until I just said it, I suppose. But yeah, so continued from there to, I was at Google very briefly before I ended up starting my first thing here in the valley. This was 2000 and, what was it now, seven, eight, like that. And yeah, from there, you know, did a bunch of tech stuff, a lot of platform companies that increase conversion for other people.

So we were powering, our tech was being, used at companies like eBay, Groupon, Staples, you know, big names except Amazon, pretty much a lot of them. And, you know, from there to think, you know, we sold that company to Staples in like 10 years ago. And I thought they would be able to do great things together. We, I thought we could, I learned really, really closely how misalignment of people and companies creates, you know. all the problems you see in big companies. Right. And so, um,

from there to a couple more things, a couple more large companies, large scale platform companies. Um, and a lot of smaller investments and things, uh, to kind of really learn how you can make money as an entrepreneur and lose it as an angel, mainly. That was the main, uh, learnings. Um, and, um, you know,

continue to build new things and be excited by tech and, by entrepreneurship and you know all of that with a whole bunch of other things happening along the way which had to do with people call it awakening i also call it that i guess it's called awake we see but for me it's a very specific thing because it what happened to me i can express and i call it awake because of specific meaning to that word that i have but it's really at this point of Venture Studio that's looking to build out a way to create income for, I don't say jobs, although it says jobs on my thing. It's really just a way to create income for, let's say, 100 million people within the next two, three, four, five years because we desperately are

going to need that. People are saying it might be 500 million people or a billion people. I think it's probably everybody could use a little bit extra, right, on the side. So this is really just allowing through, let's call it, 10 million entrepreneurs that I want to reach, enabling them to build, you know, really simply, quickly build, rapidly build and deploy, you know, full internet platform companies that are fully powered by the latest in AI and the latest in fintech and the latest in absolutely everything you could imagine from a technology standpoint. But to me, the best technology is the one you can't right, which doesn't say it's technology because it's so seamless. Right.

So Awake wants to create and is creating a world where you and I can sit here. Today it's a little bit, you know, we're still building the flux capacitor of it. Yep, yeah. But so you can see the flux capacitor. But once the flux capacitor is built, you can't see it anymore. Because in operation, you can't see it. You know? It's only when you're building it that you can see it.

Because once it's running, it gets a life of its own. Then you can only see the fruits. You can't see the seed of the tree, right? But you can enjoy the fruits. So that's what we're doing here. We're building that, you know, interconnected, interdimensional engine that already exists. It's called the internet. But it doesn't actually connect everybody because every company and platform on the internet actually disconnects you from everybody else.

because it's a layer in the middle, right? Like Facebook is a platform and a kingdom of its own and every big company is and small company too, same thing, right? It's like a network of internet working is what its internet stands for, internet work. So every network is its own little wall to garden. So we've built something entirely different from the perspective of the internet networking protocol

and how everyone connects directly to each other with or without the internet, right? Directly, I'm talking to you. And an invisible internet, a magical invisible internet that made it so that when we did this, we capture both of us capture the value of this. And then maybe we broadcast it on YouTube or whatever. Maybe we keep it private in our own knowledge banks, right? But the shared knowledge and shared consciousness is for everybody.

Yeah. And so you plug in your wallet and all the wallet does is it, you know, is part of what you're doing there because you're capturing the value, which is what I mean by stored values in a wallet. And when you want to redeem that value, you exchange it for things like money or goods and services and things like that, you know. So that's the underlying principle. And on this is complete automation and empowerment of the human element, which is a

the only part that you can't document. Yeah. You know, and you've written a couple books, and in the current book you're writing, which everyone should check out beyond the clouds, I think it has some really fascinating ideas in there. And, you know, as I was working my way through a few different chapters,

you talk a little bit about how we can challenge the existing norms of online advertising, move away from this prepaid ad model. And like, I know that's a pretty big question to think about already kind of touched upon the walled gardens or the platforms in which these giant mega lists are just extracting the revenue and the value from all the people actually doing the work.

Not all the people, but a lot of people doing the work. Maybe you could explain to some of the people what the attrition problem is and how a wake goes about trying to solve that problem, or not trying to, but actually doing it. Yeah. So you see there's a joke in marketing that is it says I think it goes like you know 50% of marketing works. You know, the problem is you don't know which 50%. Yeah. Right.

And I like to say that, you know, on the internet, the problem is that, you know, it's not that marketing doesn't work. It's like 1% of it works. You just don't know which 1%. You know. And what I mean by that is, does an ad work? I don't know, right? Does it, do you see a billboard and do you somehow buy something? I don't know, right?

How do I, as a business, you know, create ads or how do I create content that knows that, I mean, that I know that is working or not working? Right, like, how do I know that? Right? So I just keep doing what's not working and hope it works tomorrow. or should I keep changing it and testing it? So what is it that I'm testing then? Right?

I'm testing conversion, which means that I want to know if the message converted you from some possible buyer or, you know, whatever friend and everything else to a buyer. Otherwise, business is not meaningful. The word business means there's a customer. So if you became a customer, then I can say that my message worked. So therefore, I have to track, you know, what is causing you to convert.

So when an order comes in, I see, hey, George bought something and, you know, I want to know now why did he buy it? And should I tell him more people more of the same type of thing or show you something? So now we track, you know, what you can track today. So I have a Shopify store. And, you know, you've got your short store running digital commerce. You see, you know, oh, George came from a Facebook click or George came from whatever, you know. But do you ever buy something the first time you see it? like it's a new brand let's say it's a beautiful wine winery that I launched or whatever

do you buy the wine bottle the first time you see it no probably not you need social proof you see it again and again and it's not just advertising push okay advertising is I'm paying for ads as a brand it's like you know that's the inefficiency but let's say that people were sharing and I was sharing and I'm writing and you know everyone you can see it people are you see it first time oh that's interesting you know sadly shared this thing on her feed and she went there school you're maybe not even you know maybe you click you go to the thing you're like that's what a nice website and then maybe a week later you see it again somebody else is posted on tic talk about it right and maybe you do click on it and then you maybe you go there maybe you don't

and then the third time maybe you see someone else and so on right and finally suddenly you're like then this is cool I might you know buy it so the fact is if this was paid dollars pushing those clicks multiple clicks actually drove the sale but every time the click is spent you have no idea what happens next all you know is like that last thing happened and this click converted and I have no idea that George was actually talking to three other people before that on these three different platforms talking as in you know following say a follower or friend or whatever and then you know but finally coming through and making a purchase. So I only know the last thing.

Why? Because these things that are happening on Facebook and everywhere else, they don't share that with me, right? All I can see is that thing where somebody bought and then I can, you know, find out that they came from here, meaning that that's called last click attribution, attributing the sale to the last click from where the buyer came. Because you can either do first click, maybe. right where if at all you know what you're doing but last click is all that generally people know

they can try attribution wise um but that's not a fact right that's just because you can only see this little spot of like the parking lot you know you search there even though you lost the keys on their other side because this is where the straight lamp is right right like you can't see where else it's happening so you track where you can see so you're operating in Blindness basically. It's a dark web. The internet. So that's the problem.

The fact of you cannot correctly attribute the sale to the multiple hops that it takes for, because sales is a contact sport, people are working together. Multiple sales people talk to you in a fancy place. You may not buy it the first time in a suit shop or whatever you go for fitting. Then you may buy it in the mall in the second or third time. Multiple people draw the sale, but only the last person is carried. right and so what happens when you have this model is that these people are and everybody is pushing the sale because hey i've no other way to make money i'm talking about when you have post paid not ads ads are anyway don't convert nine names or time so but all the ads are really trying to do is to

get you to buy because you know either it's a one shot you either you've found where you've lost the money you've lost the sale you've got you've got no money now there's no way to capture the value you created with half the sale, you know? Yeah. But that's the 99% of the world. Only 1% is the sale. 99 clicks are happening. 1% I mean 99 clicks happened.

Don't know sale. 1%? 1%?1% or 2, whatever, 98%. What about the 98% of people that are also engaged in that, you know, community and you can't track them? That's the attribution problem. Right. I got 99 clicks, but a sale ain't one. If you're lucky.

Right, right. Because of the tracking of that one click and sale is through cookies, third-party cookies, and other weird ways of, you know, nefariously, essentially tracking you in some way because, you know, it's not first party, right? That's why it's third party, right? Or second party.

It's not first party. As in you, the person who might be credited, is not directly being, as talking to the, to the principal on the other side is some third party tools on the internet. You use this tool to track it or that tool to track it. You know,

it's not like the people are directly working together. It's this underlying mesh of like plumbing that's used to do these things. Right? Yeah. So it's like if that doesn't work right, you may not even get paid. Right?

Cookies. Absolutely. Absolutely. Right. So these are the problems of the internet. And the internet was meant to create prosperity and, you know, global, you know, all those things, economy and all that. So then what happened? So that's the thing we want to solve and have solved because what's missing is a way for everyone to participate in that economy.

And not just because you don't know, you know, you get extracted from. It's like, you know, it's like being a chump, you know. Yeah. Yeah. So using the shop type platform, like, how does, how do you fix that? Like, you, you have built a system that is, is able to track that? Or how can your mom use the shop type platform and get paid for? Like, someone like our mom, you know what I mean?

Yeah. Yeah. Like, you've got everyone's mom's got WhatsApp groups, right? You know, so you've got all these family groups. You've got all these, like, friend groups. You've got the apartment, located, you know, neighborhood, or all these. different groups, right? I mean, I'm talking WhatsApp. You can say substack, you could say LinkedIn, you could say TikTok, you can say Instagram, you can say Facebook, you can say,

you know, any media network, everyone who's got an audience, right, is always sharing audience for what? Either you say something with a, you know, quick text or whatever, or longer post, so you publish it and then you should, you know, see there you follow it. This is where it's content, right? So everyone's sharing that content. And eventually, you know, someone, they presumably, you know, buy something on the internet, right? So there's sharing going on on the internet and there's purchases going on the internet. Right. And where you buy something, right, those people or whoever makes the purchase happen, that's the, you know, that's the attribution about it's talking about.

So it's in their interest to find out who are the people who have this buyer buy. who's interest is it in you know who's the first party who's interested is in to solve this problem so it's not some extract thing it is specifically the one who wants to make more sales happen because if i as a brand want to make more sales happen for me then i would be it's in my best interest to what incentivize my sales force in a fair way yeah and to absolutely open the floodgates by saying, listen, no one needs to close the sale. Don't push anyone to buy. Because today's model, if you don't close the sale, you don't get paid.

So all you're doing is buy-by-bye-bye, and you're pushing, pissing everybody off, sullying my brand. In fact, guess what? I don't even want to work with affiliate marketers for that reason, because they're going to try to shove my brand down everybody's throat. Even though it's a well-known luxury brand, let's say that nobody buys in the first claim they see it. Frankly, they don't need to be pushed.

They are ready to buy. You just have to continuously expose it. But if you do that, you don't get paid when they don't buy. So you wouldn't do that. You're going to try to push them. I don't want that. So I'm going to say, listen, nobody do that. No selling.

Hashtag, no selling. Why? Because I don't want to sell. I only want you to do top of the funnel and mid-funnel, which is the 99% of clicks. The one click happens, don't worry about it. Because when that happens, we automatically track all the people in the chain because of whom George bought, whether it was on TikTok or whatever, and we'll pay them out of, let's say, retail dollars and distribution dollars, we'll pay them, let's say, out of 30% or more retail

value will split amongst, say, three people, or four people. So my mom, what do I tell? I said, yeah, what, just share it, continue to do what you're doing. Here's your wallet. Buy me something nice for Christmas. You know, what else do I tell her, right? She's not going to understand anything I said. Right. So I say, listen, just use this to share things. That's it. That's all. So it's in her best interest to share stuff from a place where she gets compensated correctly. So everybody's self-interest is into, you know, capture the value that they've created and from the network that they have brought it. Right. So this automatically captures and monetizes that for everyone. And it's a network of network of networks, meaning it's a fractal. It's a crystal, crystalline structure.

It's a graph of graphs, all of us interconnected, which it already is interconnected. You can say through the internet, but even otherwise we're interconnected, right? So this is simply a reflection of that interconnection into a digital ledger that then extends it with AI and with all the other tools which, you know, people may need to build internet companies. I think it's also important to note, like, my mom or your mom may have a, you know, a special reason why you should buy this table. It fits perfectly in the corner and little Johnny is going to bump his head on. You know, moms have incredible insights that sell tables that they may not even know of.

They could be influencing another mom in a different part of the country. But you and I, my mom, your mom, my little cousin, they are the real. salespeople out there. And how many people right now could use a little bit of extra income for doing the exact same thing they're already doing and they like doing? I think that that is where the real game changing can happen. People are already doing this. It's just that all the values being captured up top and it's not being distributed to the people that are doing all the work on some level. That is a real game change. I'm like, that's the ability to bring 10,000 jobs to a community. That's the way to shorten supply chains in a way.

And it's a way to fundamentally get us back to the internet instead of the platforms, man. It's mind-blowing to me. It brings people back together in a way to co-create and become financially independent, you know, by themselves. I mean, it's a self-starting, self-sustaining, regenerative platform that anyone can spin up. It's free to use. And it's not that I have no interest. It is also that we all win, right? Everybody wins.

This is what the internet was designed to do. And as long as I, because I know that, you know, everyone's going to copy this down the line. It's not like there's going to be one TikTok only. There's like 25 of them, right? There's like Twitter and TikTok and like Snapchat. So just like there's a few, you know, commerce platforms and blockchains, we're also going to be a very, very big internet infrastructure company. I have no desire to, you know, take on anybody. But I do want to create these 100 million income streams for people because that's my interest.

That's my interest. And the way I do that is by just like if somebody's sale, I mean, interest is to sell the sales. Why in the portal they should incentivize their sales was probably. We know that the jobs, 100 million jobs, will come through entrepreneurs like you and me. Right. And so, you know, we have to, you know, come and do this together. And so, you know, we give away all the tech and we give away from ourselves. We're working with everybody.

And we all win together simply because if we don't all win together, in the next, I would say, one or two, three, four years, we're in an extremely ridiculously dark place from the idea that AI should somehow eliminate human beings from having to do so-called labor without thought to how we're going to, so-called having to make a living is not just, you cannot live without making a living. How is that, you know, not a fallacy, you know? Yeah. Yeah, you had brought up another point when I was reading through the book and listen to some of your lectures is, you know, why is the Mona Lisa worth so much money?

You know, in today's world, we have like, everyone values, hey, look at AI. Look at this computer. It's so great. But what about the human component, right? Maybe you can address that a little bit about, you know, do we need, what is it? Do we need to rediscover the fundamental value of what it means to be human? I mean, it's a simple test for that is, you know, do you value human beings? do you value people as people like do we value everybody equally do we say no it depends you know

so if you say it depends on something then the answer is that you really don't value that a human being really you value those qualities about human beings or anyone that shows those qualities or an a i that shows those qualities are equally what you are looking for because being human is by itself a thing it has no qualifications so if you value people you cannot have any qualifications you know it just by default is everybody there is absolutely nobody that it leads out you know so that's how i see uh the the whole thing i mean we have to create uh for the human side of this if you i value money myself, right? We all value ourselves. For what reason? Do I have some great redeeming qualities?

You know, what if a better AI shows up? Do I, you know, now say to myself, I'm, I shouldn't be fucked now. You know, I don't say that, but I say it about other people. If I say that my AI will replace them, who cares, right? It's not my problem. That's what entrepreneurs and capitalists and people do, which is to say that they don't value human beings. They only value themselves, right? So, yes, I do value human. beings because I'm a human being. Either you're a human being that values human beings or you're not a human being that values human beings, which makes you inhuman. So yes, you must discover what it is to be human and you must discover what humanity means. It means humanity is an abstract form of human, which is everybody, humanity, all of it,

not a human or that human or which is a selfish type of thing. Yeah, I think we could, I don't know if we have time to really get into too much of Like, maybe you could give a quick brush stroke on effective humanism. I don't we only have like 10 minutes. Effective humanism. Yeah, it is just what I said, really, which is this crazy debate in the Silicon Valley you might have read recently about the Open AI, you know, debacle, etc., etc., right? There was this whole thing.

And you might have read about effective altruism, which is this whole, you know, approach to investments, ESG and, you know, all those things, you know, SDG and all that stuff, which I think is great. I think is very important to at least have some track of, you know, what matters, right? It's absurd to say it will just happen on its own. What happens is what you measure, right? That's a fact. Otherwise, it happens without you measuring it, which is not optimized.

So, I mean, that's that. And then they come along this, you know, this whole debacle where they kind of, whatever happened, I don't even want to get into, I don't even know. but then it became all about, oh, that's not the way it should be, you know, unfettered, you know, techno capital. That's what it's called, you know, which is the, I mean, I'm a big fan of all the people I'll name it now because you can see it on my, on our Vick VCs thing. I've been inspired by everybody. But, you know, it's pushed by Elon, I think not Elon's, but like, and Reason and these people out there, right? Or even Elon, I think, about this whole effective acceleration thing, which is, you know,

machines will figure this out and all that. AI will figure this out by itself. I mean, technological progress will figure itself out. You know? And I mean, if you ask again, do you need to rediscover humanity, a human, human, yourself as a human? What is not human, right? What is not human is the part that is, you know, inert matter, not real, right?

Like not a conscious part, like rock or like, you know, inorganic matter like matter matter is considered not you know so something artificial is not human right obviously right like it's a it's a thing somebody made it right so um i mean i i i i i i mean i i i'm it's not human it's it's inhuman it's not human right so yeah i don't want to have something that's not human figure out human I'd like humanity to figure out humanity. You know? And so I just say, look, forget about all these words.

Like, that's going to figure it out and that's going to happen. And like, you know, all these things will happen because of this philosophy and that philosophy. I'm like, like, what is effective humanism is just humanism. And really is just to figure out what human means. And that's about it. you stay in the definition of the word if you love words right it means that which is human everything else is inhuman right so don't rely on inhuman objects and things and stuff processes and you know bureaucracies and constructs to to imagine that we're going to that will solve it that's the

problem actually it is the problem so effective humanism is simply a return to basics that everybody needs to eat, everybody needs to live, you know? These are basic things. I mean, yeah, you have to rediscover that food is the most important thing. You have to rediscover that, you know, disease is not a good thing. You have to discover that, you know, hunger is not good. I mean, what? What else?

I mean, you can call it rediscovery, maybe. Right? But what is it? It's just going back to yourself, your true nature, as a human being. First principles, it's interesting how we find ourselves on this, on the cyclical model. You know, they say it doesn't, history isn't repeat, but it rhymes. And it is interesting. Here we are in this world of abundance and so many people are starving.

We're in this world of abundance and so many people are suffering. You know, it's, I'm hopeful that technologies, that companies like a Wake VC shop type, Mahalo Star, that everybody is on the. cusp of becoming their own brand and finding their own network and figuring out a way to have a win-win relationship with each other. There's no reason why we can't have that. I think you're going to be a big part of it, man. I'm looking forward to the continuation of our series and getting to know the book better, getting to know you better, and getting to know the outreach that you're doing not only with Mahalo Star, but, you know, the different groups out there, the multiple

ventures that you're already involved in, how other people can reach out to you and get involved. And I know you told me before that you're coming up. You only have a little bit of time today. So I was going to give you the last five minutes here to maybe talk a little bit more, clean up anything you need to clean up and tell people where they can find you. And if they're interested in this quick little blurb that we had today, how they can reach out to you. I guess they could, you know, reach out through you.

Yes, of course. To Mahal Star and through Awake. And, you know, I can be found on LinkedIn. And I think, you know, you'll find a lot of, slowly a lot of people are getting involved. And we call them a wake venture partners because everyone's a partner and everyone's building their own ventures now, right? With each other. I mean, together people are building because that's the easiest way to build, right? Like with each other's help and everything else.

And paying it forward, right? That's what it is, this whole, you know, thing. So happy to do that all day long. You know, that's what we do. We build, you know, platform companies. Like I say to people, you know, I can only give you what I have, right, to give you. Right. Right.

And I have a platform to give you. You can have a platform for yourself for your internet businesses and your future of yourself, your growth, your place in the world, right? And you're to create some wealth for yourself and for your family and for your network and your community, right? that's what I can give you. It's a tool. I make these tools, you know, like other people make other things. There are some beautiful artists who make art and, you know, woodworkers that make amazing, you know, wardrobes. I make these tools, these platform tools that everybody can use on the internet.

And they are for communities. If you have a community or you want to launch a community, you can quickly use this to build a sustainable, authentic brand because a brand is a community that believes in it and shares it because they love it for its own sake and for what it stands for and what it means not because they're getting paid for it. And the best person to promote your products is your customer because they saw the value of what you have and they paid you money for it, knowing fully well that they're paying more than what it costs you to make. Right?

Yeah. So when you say to that, hey, you know, we love you so much that we'd love for you to be a part of our, you know, family. We're happy to give you 20, 30 percent, 40 percent. And here's the thing. I don't want you to set because you're not, you're a customer, you know, we value you as a customer. Right. We don't want to you to be an affiliate.

We want you to be a member of our community. And whenever you do share and if something ever happens, you can make up to 35. Don't say that that's how you make a living, but thank you very much for being a part of the family. Now you're part of the real family and whatever else happens, happens. If you do invite lots of people, then you make 5% of what they earn magically on the ledger.

You don't have to do anything. You're just telling people like you're ordinary, telling people you're buying from us already. I mean, you're giving us your money. So, I mean, we're just sharing some of it back. We're saying this is how it works behind the scenes. everyone in our employee network, in our founder network, in our shareholder network, in our well-wisher network, friends network, they all have an account with us, you know, brand.com,

Mahalastar.com. And you also should have one. You do actually, you're a customer. And when you share anything from the website, all we have a lot of our articles there, communities, there, artists are there, people, we're inviting everyone to join and share and create. And everybody gets 20, 30, 40% of any profits, any, you know, commissions, retail from the sale that happens. But, you know, you don't even know who buys what, right? You have no idea. So that's why I say, don't sell because you don't know what people want. But you see what you want.

Just share what you like. I mean, not even products. Just articles, you know, invite people to join us because it's such a cool place. Mahalo star, become a Mahalo star. Yeah, right? Yeah, there's something to be said about a fair share network. And there's something to be said about a win-win situation. And most of all, I think there's something to be said about the future of currency is relationships.

And I know we're coming up on the 1155s. Ladies and gentlemen, this is just the first series. We're just going to start, we're going to start really getting into the idea of what's coming and what's being built and how everybody can benefit from it and be part of a community, a family that works together, that builds together. They're an entrepreneurial entrepreneurial network where people can earn what they, what they, what they are by doing what they're already do. So that's all we got for today, ladies and gentlemen. Come check out me if you're interested. Mahalo Star. Check out Ahmed over at Awake v.C.

There's a lot more to come. And that's all we got for today in this particular episode. I hope everybody has a beautiful day. Hello. Thank you. All right.