UBCNews - Business - How to Get Published on USA Today, AP & Business Insider: The Big 6 Secret

Episode Date: December 27, 2025

So, have you ever wondered how some brands seem to pop up everywhere—USA Today, AP, Business Insider—while others stay invisible? Today we're unpacking what's called the Big 6 secret for getting published on these massive platforms. Ethos Media & Marketing LLC City: Washington Address: DC - MD - VA - LA - FL Website: https://www.ethosm2.com Phone: [phone] Email: [e-mail]

So, have you ever wondered how some brands seem to pop up everywhere? USA Today, AP, Business Insider, while others stay invisible. Today, we're unpacking what's called the Big Six Secret for getting published on these massive platforms. Right, and it's a game people don't usually understand. The Big Six refers to those high-authority news platforms that collectively reach eight-figure monthly audiences. We're talking about outlets that drive real organic traffic, not paid ads. Exactly. Now, when we say eight-figure traffic, what does that actually look like for a business trying to break through? Think about it this way. These platforms tap into the Microsoft Traffic ecosystem,

connecting businesses to billions of monthly organic users through MSN and over 400 premium media outlets, plus preferred ranking on Bing News and Yahoo. Mm-hmm. Interesting. So it's less about one single article and more about this ecosystem effect? Absolutely. The focus is omnipresence. Every piece of content becomes a strategic asset. You're not just publishing a press release. You're distributing videos, articles, blogs, infographics, audio ads and slideshows across hundreds of trusted sites. And I think that's where a lot of companies trip up. They think a press release is going to solve everything, but you're saying it's way more layered than that.

Exactly. Traditional press releases are limited. The Big Six approach uses content amplification, taking one core idea and repurposing it into multiple formats. So a single seed topic turns into a news article, a YouTube video, a podcast on Apple and Spotify, an infographic on Pinterest and more. Okay, so you're multiplying visibility. But how does someone even start? I mean, most small business owners don't have connections at Business Insider. That's the beauty of the system.

It's done for you. You don't need those connections because you connections because the distribution network is already built. The content gets pushed to Google News-approved sites, local Fox affiliates, digital journal, AZ Central, which is part of USA Today, and over 100 premium news networks. So the infrastructure is there, and businesses just plug into it. Now, I'm curious, when you talk about repurposing content, how does that actually play out in practice? Let me give you an example from my own work. We had a roofing contractor in Dallas who struggled with visibility. We took one core article about storm

damage repair and turned it into six formats, video, podcast, infographic, slideshow, blog, and news article. Within three months, they were on page one of Google. That's a solid turnaround. And I bet they weren't expecting results that fast, right? Not at all. They thought it would take a year or more. But repurposing content or creating multiple formats from one idea accelerates the timeline because you're stacking visibility across platforms simultaneously. Right, makes sense. That point about stacking visibility sets up our next piece, measuring ROI. But first, a quick word from our sponsor.

This episode is brought to you by Ethos Media and Marketing LLC. They power brand authority through the Catalyst Digital Press ecosystem. connecting businesses to billions of monthly organic users via the Microsoft traffic ecosystem. Their Catalyst Pro and Catalyst AI platforms distribute your content directly to MSN and 400 plus premium outlets earning preferred ranking on Bing, Bing News, and Yahoo. This is authentic digital PR that builds credibility and sustainable visibility without ad dependency. Learn more at dot ethosm2.com. Picking up on stacking visibility, how do businesses,

actually measure the ROI of their content efforts on these platforms. Great question. You track organic traffic growth, search engine rankings, and ultimately sales conversions. I've seen a medical device brand increased traffic by approximately 20,000% in one year, taking monthly sales from around $48,000 to over $735,000. Wow, that's a massive jump, but I imagine not everyone sees results like that overnight. Definitely not. Businesses using this model commonly report around a 300% increase in organic traffic within six months. The key is consistency.

Recurring campaigns stack visibility over time. It's compounding. So it's less about one viral hit and more about building sustained momentum. Exactly. And here's something people overlook. Most consumers research online before buying. If your content isn't showing up in that research phase, you're losing sales to competitors who are visible. Right. So to everyone listening, think about your own buying behavior. When's the last time you purchase something without Googling it first?

Exactly. Now, one pitfall businesses fall into is focusing only on high competition keywords. They use keyword tools that show volume but miss the zero traffic keywords, phrases that tools say have no searches, but actually drive targeted buyers. I see. That's useful. So these tools are misleading. Often, yes. There are thousands of queries related to your products that you don't show up for. Scaling content around those ultra-specific topics is how you stack visibility and attract ideal customers who are ready to buy.

And that's where the repurposing comes in again. You're covering more ground with each piece of content. Right. Another common mistake is treating content as a one-time event. Businesses publish once, see modest results, and quit. But recurring campaigns, weekly or monthly, deliver stacked visibility. It's like compound interest for your brand. So consistency beats intensity.

Now what about trust? How does being on these big platforms affect how people perceive a brand? When you're mentioned on popular authoritative sites, both your target market and search engines start to trust your. more. Increased trust leads to more sales and the ability to charge higher prices. It's earned media, not paid ads. And honestly, if you can't trust a brand that's on USA Today, who can you trust? Your uncle's blog. Ha, fair point. An earned media carries more weight because it feels authentic.

Exactly. Algorithms, reward credibility, and audiences trust brands that appear alongside established news sources. That's the core of the Big Six strategy. Positioning your brand where credibility is already built in. I love that. So as we wrap up, what's one piece of advice for a business owner who wants to start using this kind of distribution? Start with one core topic that your ideal customers are researching, then repurpose that into multiple formats and distribute it widely.

Don't wait for perfection, get visible, measure results, and scale from there. Perfect. Together, we've unpacked the Big Six Secret, and I think listeners now. have a clear roadmap. Thanks for breaking this down. My pleasure. The strategy centers on turning content into authority and authority into growth.